Book Description
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.
The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Book Description
Learn from Hundreds of Top eBay Sellers
Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential.
- Tap the more than 100 million registered users that make eBay the leading online marketplace
- Determine what sells best on eBay and why
- Find little-known sources for products
- Learn about tools that will make your eBay business more efficient and professional
- Develop auctions that create high traffic and product demand
- Handle end-of-sale payments and protect yourself from fraud and loss
- Manage auctions, inventories, and communications effectively
- Provide superior customer service to get an edge over the competition
- Track incidentals, deductions, expenses, and other tax-related items
- Automate to ease processes such as listings, managing images, e-mail, and shipping
- Learn from hundreds of PowerSellers what it takes to succeed on eBay
Debra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.
Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.
Customer Reviews:
High hopes weren't quite fulfilled.......2007-10-06
I had high hopes for this book. Great title, but it left me feeling a little disappointed. I learnt a few things, but it didn't represent any huge breakthroughs. My favorite part was chapter 4 which reviewed the pros and cons of the various listing tools and software.
Easy and informative.......2007-09-11
If you are interested in becoming a more effective seller and a knowledgeable buyer this is a very informative book. Its simple format lends itself to quick reference or more in-depth discussions, depending on your level of inquiry. I've read a lot of ebay books and this is a great one to purchase! Check out my ebay profile at jjjs04. Good luck!
Great tips of the trade!.......2007-01-18
Way to go!
This book gave me more information that I ever could have needed for starting up an Ebay business and I will continue to use it as a reference and guide for many of the troubling questions that arise in the cyber-business world.
The authors gave you more resources than you can imagine as well as detailing the benefits of becoming an Ebay Power Seller. It's amazing how much information they crammed between the pages and how amazingly detailed and forthcoming they were with the information. I was surprised to see the multiple lists for valuable online resources, and for those of us who learn best by seeing things in action-- they even have screen-shot pictures in the book with the corresponding URLs to the areas that can give you the most information.
As stated before, this book has a permanent place on my shelf as a reference guide to Ebay and beyond. Even if you're a current seller on Ebay, looking to upgrade your status to a Power Seller, give this book a shot. It could give you the extra boost you need for driving your business toward its goals and setting you on the right paths toward them.
Excellent and recommended tool for your Ebay business!
A complete guide to profit on ebay.......2007-01-11
This book has so many cool tricks you can use on ebay, that its virtually impossible to fail and not make good money. Lerning from the many experiences of other sellers is essential for me, expecially when it comes to learn from their mistakes. Great guide.
A Tremendous Resource.......2006-11-24
Not a cursory overview like many of the eBay books I have read, a well-conceived and thoughtful book for any eBay Entrepreneur!
Book Description
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.
An interactive website offers additional resources for the reader.
Customer Reviews:
Get correct edition.......2006-01-23
Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.
Basic introduction with a few bright spots.......2003-02-12
This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
A realistic review of Retailing...........1999-07-30
RMgmt is a great book with valuable case studies from people with REAL experience.
From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures
Customer Reviews:
Wish I had written it........2007-08-09
Selling Retail is the single best, most profitable book on retail selling ever written. I have a library of over 1,000 sales & marketing books. Didn't know there were that many, did you? This is the one I recommend. Mr. Lawhon has defined every part of the sales process (that in itself makes this a worthwhile read). The section where he shows how to take a customer through the entire sales process is lucid, and obviously comes from decades of owning a profitable retail store. I sell close to a million dollars a year out of a small retail store. I credit intelligence, hard work, willingness to go the extra mile, willingness to learn, and this book with my success. I have also heard the companion tapes. They aren't as thorough as this book.
Want to know why the economy is lagging? Want to know why retail sales are off? Because retail salespeople aren't effectively giving customers what they want. Want to go from a 15% closing rate to an 80% plus closing rate? The answers are here. Need a training manual for your sales force? This is it. I'm a retail advertising & sales trainer. I won't write a retail selling book. This book is the reason. It's all here. I wish I had written it.
Figures don't lie, but liars can figure..........2005-08-06
I'm sure once you wade through all of his unsupported statistics, you'll find some useful advice from Mr. Lawhon, but I'm completely turned off by his assertions of 75% of this and 25% of that, for which he has no documentation. If only I still owned the book (I was reimbursed for it by my employer), I would go back through it with a pen and redline all the useless crap. After reading Book One, I feel discouraged, which is perhaps what the author wanted--to discourage anyone who wasn't wholeheartedly committed to selling. (I started to write "110% committed," but then I would be guilty of misusing percentages in much the same manner as Mr. Lawhon.)
A breakthrough for the retail salesperson a must have.......1998-03-31
Mr. Lawhon found the answers to the questions I have been asking. What is a customer? What is the difference between a successful and less than successful salesperson? It is
clear that he cares about retail selling and truly is there to help. This book as well as the selling bible
are a must read for everyone in the business of selling no matter what you sell!!!!!!!!
The most powerful sales book available........1997-12-09
John F. Lawhon has tapped into the meat of sales. The opportunity to create enormous amount of income is at the tip of the readers hand. He has mapped out a direct line to financial stability all one needs to do is follow the map. I have personally taken a retail furniture store from 30,000+/per month to 65,000-75,000/per month in less than a year by following his guide lines.
There is so much information in this book it must be read continuously. Thank you John F. Lawhon for sharing your knowledge with the public. I look forward to reading your future books. This one book alone will make you money.
Book Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
Customer Reviews:
great ideas.......2007-09-27
A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.
A book for reference, not dependence.......2006-05-20
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
Not very innovative..........2005-01-30
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
Timely Ideas in Falk's Revised Book.......2003-12-04
Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her own head to reality.
Want more ideas?.......2002-03-26
It¡¦s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡¨
Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement.
However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about ¡§how to develop information¡¨ is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their ¡§excitement¡¨ which is tailor-made for the target customers.
So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
Product Description
This book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties
Customer Reviews:
Mr. Franchise Weighs In - . . . A Very Good Book.......2007-01-24
I was asked by the publisher to review-edit the chapters of this book. They liked my input so much, I was then asked to write the forward. Most, but not all, of my editorial comments-revisions were included in the published version. Unfortunately, they elected not to include my comments about the misleading nature of franchise 'success' statistics and some other critical information. For additional details about buying a franchise not included in this book, feel free to visit the Franchise Foundations website at www.franchisefoundations.com Peruse the "Buying A Franchise" and "Articles II' pages. These will provide additiional information and resources to use in making an informed evaluation-investment decision. That being said, this book stands head and shoulders above anything else that's currently published for the general public. Kevin B. Murphy, B.S., M.B.A., J.D.
Read This Book First, Buy Franchise Second.......2006-10-27
This book is a must for anyone even remotely considering the purchase of a franchise or, for that matter, considering the franchising of their own business. The title says it all, The Franchise Handbook, and it is indeed a comprehensive and thorough handbook treating all factors that must be considered before and after buying a franchise business.
The Handbook discusses approaches to the selection of a franchise; pre- and post-purchase financial issues; marketing, operating, and expanding the franchise; legal issues; and all of the factors that should be considered when contemplating the franchising of one's own business.
The Handbook is a remarkable resource, and provides pretty much all that the prospective buyer of a franchise should consider before and after making the decision.
Great Franchising Information.......2006-10-17
If you've ever considered owning a franchise, this book is for you. The book contains valuable information for researching and choosing the best franchise for you. The information in the book will help you consider all the important factors in a franchising business. An alphabetical listing of companies offering franchising is included in the back of the book. Each listing contains the address, contact person, phone numbers, email addresses and websites for every company listed.
The legal issues surrounding franchises are covered in depth in this book. Federal laws regarding franchises are discussed in the book. State laws and the difference between registration and relationship states are also covered. A list of franchise attorneys grouped by state is located in the back of the book as a handy reference. There is also a glossary of terms related to franchising to help you learn the terminology.
The financial aspects of franchises are discussed in the book as well. Each type of business entity is discussed and an easy comparison chart is included to help you easily see the differences between each type of business entity. The information on creating a business plan and getting financing is very helpful if you are new to the concept of franchise ownership. You will learn how to create a business plan, conduct a market analysis and create financial statements.
The Franchise Handbook covers all the bases........2006-10-11
The Franchise Handbook contains a LOT, and I do mean a LOT, of information about franchise systems. Included are step-by-step guidelines regarding how to research possible franchise options including how to estimate start up costs and how to finance the franchise purchase. Of course, the information doesn't stop there; the book goes on to outline how to prepare financial statements, how to conduct a market analysis, and how to successfully choose a franchise location. All pivotal to franchise success or failure.
Then, the book goes beyond that. It offers additional strategies on how to hire and manage employees, purchase and manage supplies, protect your franchise territory, and then, when everything is going just the way it should, how to expand your operations. The book is proactive toward developing successful franchise and business practices. It has an unbiased view of the facts and even lists the pros and cons of selecting a franchise model business. Chapter 18 looks briefly at legal issues that affect franchise models and Chapter 19 offers a list of companies that offer franchises and franchising resources.
This book is a great starting point for building a level of independence by living the American dream and becoming your own boss at your own business. A definite must read!
The must-read book for aspiring franchisees and franchisors.......2006-10-10
I've always dreamed of having a franchise of my favorite old-fashioned diner, and The Franchise Handbook has given me valuable insight into what to expect as a franchisee: from finding the initial startup costs and hiring employees to managing employees and purchasing supplies. The Franchise Handbook offers valuable, in-depth advice, even going so far as to offer tips on how to conduct your market analysis, so you don't need to hire an expensive market research firm. One of the unique, and most interesting, parts of the book is the section devoted to franchising your own business, which includes a detailed list of questions to ask oneself before making the decision to franchise.
This book also includes a list of franchises (with website, email address, and other pertinent information), an exhaustive glossary, and a plethora of links to helpful sites for the aspiring franchisee or franchisor. If you're considering becoming a franchisee or want to franchise your business, make sure you buy this book first! It's an easy, educational, and enjoyable read, definitely worthy of five stars!
Average customer rating:
- Do not buy the online copy
- The Best
- Accessible and straightforward. Thumbs up!
- Clear, Rigorous and Intuitive
|
Auction Theory
Vijay Krishna
Manufacturer: Academic Press
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Similar Items:
-
Putting Auction Theory to Work (Churchill Lectures in Economics)
-
Auctions: Theory and Practice (The Toulouse Lectures in Economics)
-
Contract Theory
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Combinatorial Auctions
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An Introduction to the Structural Econometrics of Auction Data
ASIN: 012426297X |
Book Description
Through accessible, detailed examinations of themes central to auction theory, Vijay Krishna explores auctions and competitive bidding as games of incomplete information. His results on bidding strategies, efficiency, and revenue maximization, and his clear proofs for each proposition, make this book both the standard reference on auctions and the first source of authoritative information about multi-unit auctions. Well organized and featuring straightforward intuition,
Auction Theory's depth and breadth lay bare the complexity and utility of this growing field.
*The standard reference on auctions and the first source of authoritative information about multi-unit auctions
*Explores auctions and competitive bidding as games of incomplete information
*Uses accessible, detailed examinations of themes central to auction theory
Customer Reviews:
Do not buy the online copy.......2007-05-31
The scan quality is very poor, and the images are not readable. Yet Amazon charged me $13.
The Best.......2006-05-03
This is the best auction _theory_ book.
Any PhD student in economics or coorporate finance
should read it. Notice that if you are ONLY interested in
real-life auctions and not on the game theory behind
auction theory this book is not for you.
Accessible and straightforward. Thumbs up!.......2005-10-18
A balance between rigor and intuition. The book contains complete and clear proofs of almost all propositions and many- many fully-worked examples to reinforce intuition. The "chapter notes" provide with plenty further reading and the seven appendices at the end of the book cover lots of essential background. For those who are interested in auction theory and seek a rigorous treatment that at the same time is not intimidating, I highly recommend this book. After all, as Vijay Krishna states in the preface, "...the book is intended to be a conversation between the author and the reader".
Clear, Rigorous and Intuitive.......2003-11-12
This is a fabulous book for quickly uploading the central insights of the vast literature on the economics of auction design. Results are stated precisely and proven, often with an eye for developing intuition and an understanding of technique. The book can be read from cover to cover or dipped into as required. I find it an extremely useful aid to research.
Highly recommended.
Book Description
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.
Customer Reviews:
Timely.......2007-06-25
The authors are correct in stating that retailers are rulers of all marketing. They do not mention, however, the ultimate retailer/brand: Victoria's Secret.
A Wonderful Read.......2007-02-14
An insightful, well thought out and well crafted book on the impact of the big box retail revolution. A must read for brand managers. An easy read as well.
Surviving in the Attention Economy.......2006-08-15
A shopper marketing manifesto. A must read for marketers.
The emergence of an attention economy has been accompanied by knowledgeable, discriminating shoppers and increasingly powerful retailers. In such an environment, Retailization represents a survival guide. It provides both an overview of current market forces and a step-by-step process for thriving in the evolving world of shopper marketing. It serves as a manual for helping brands put their best foot forward in the retail environment.
After setting the stage with their analysis of the 4 "squeezes", Thomassen, Lincoln and Aconis provide a 7 step Retailization Process for reviving and revitalizing brands in today's environment. This process helps meet the needs of 3 constituencies--provide value for the shopper, help differentiate the retailer and sell the brand.
Retailization helps understand and overcome the dilemmas facing marketers today, while providing numerous insights and approaches to overcoming such dilemmas. Definitely worth several reads!
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- South Park Conservatives: The Revolt Against Liberal Media Bias
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- Supply Chain Management: Strategy, Planning, and Operations, Second Edition
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