Book Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.
Customer Reviews:
Basic tool for RM.......2007-06-11
One of the best tool I have read about RM, with a great organization of each topic.
Pricing and Revenue Optimization.......2006-03-11
This is an excellent book and should be in every pricing professionals library. The only critisism I could make is that the author should be very explicit with the examples and walk the reader through the techniques used in detail.
Pricing and Revenue Optimization.......2005-08-23
Pricing and Revenue Optimization fills the need for a rigorous yet accessible introduction to the field more commonly known as revenue management. The author presents key pricing decisions such as airline revenue management, markdown management, and customized pricing as constrained optimization problems. It is the only broadly accessible consistent treatment of these topics in one place. The intended audience is MBA and MS level students and managers with solid quantitative backgrounds. Linear programming, probabilistic modeling, and some calculus is used. This book neatly fills the space between the popular treatment in Cross's "Revenue Management" and the much more mathematical "Theory and Practice of Revenue Management" by Talluri and van Ryzin. The book is well written and presents plenty of real-world grounding as well as the necessary mathematics. It is written as a textbook but would also serve for any quantitatively-oriented analyst or manager wanting to know how math models can be used to improve pricing. As a textbook, it is a little short of problems and I would have liked to see chapters on forecasting and price-response estimation. It is the best available introduction to this important topic for the MBA-level student or practitioner.
Book Description
The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.
Customer Reviews:
Not a practical book.......2007-09-24
This is certainly a complete theoretical book on revenue management.
But for somebody like me who works on a revenue management system in a car rental company, it is not useful and can lead on the contrary to an overly complicated and impossible to implement system.
In any field there is always the theory and how people adapt it to real world cases and there is often a gap between the two.
There should be another book that shows the complete process (relatively simple cases should be good enough) of building a revenue management system starting from strictly real cases as related by the client, relating in particular the cost of the process and the benefit of the implementation as expressed by the client.
But does the authors have the experience necessary to the writing of such a book?
Jean-Jacques Laublé Eurli Allocar
Strasbourg France
Excellent Book.......2007-07-13
This is first book about Revenue Management that do no try to teach a "cake receipt" or to "adapt" RM from Airlines to Hotels. It's not a manual, it is scientific text that, above all, show the mathematics behind the RM policy. A must have to hotel managers!
A long-awaited, state-of-the-art summary of knowledge.......2004-08-23
The area of Revenue Management (sometimes called yield management) has been developing rapidly over the past decade. All major airlines, car rental companies and hotel chains currently employ Revenue Management systems and profitability of these systems is well documented. Books describing basic concepts of Revenue Management appeared long time ago (see Cross, "Revenue Management: Hard-core Tactics for Profit-making and Market Domination"). Yet, there was no single place to look for the theory behind Revenue Management systems. This long-awaited book represents a concise and up-to-date source of academic knowledge on the theory of Revenue Management as well as implementation aspects. It is a perfect reference for graduate students in Operations Research and for others interested in learning about state of the art in this area.
Book Description
There are 24 million American small businesses. Every day, hundreds of owners make decisions about what products and services to buy based on sketchy facts, gut feelings, and the occasional recommendation. What if there was one authoritative resource packed with all the answers to important small business questions from hundreds of nationally known experts? Now, there is! The Streetwise® Small Business Book of Lists is a one-stop resource for every small business owner and manager. Where else can you find over 300 experts in one place?
- Streetwise® Small Business Book of Lists is based on over a thousand hours of dedicated research.
- Streetwise® is the only business series to offer small business owners such a comprehensive tool.
- Included are lists from experts such as Entrepreneur magazine, Investment Dealers' Digest, the National Federation Of Independent Business, MyBusiness Magazine, BusinessWoman Magazine, The Small Business Administration, IRS, U.S. Department of Labor, Business.gov, U.S. Securities and Exchange Commission, CCH Business Owner's Toolkit, Alexa.com, Vault.com, ConsumerSearch.com, and many, many more!
And if that's not enough, we chose some of the top experts in their respective fields such as:
- Steven D. Strauss, who is one of the country's leading small business experts and a columnist for USA Today.com
- Joel Widzer, Psy D., who is an expert on consumer loyalty and author of the Penny Pincher's Passport to Luxury Travel.
- ClickZ.com multi-channel marketing columnist Jack Aaronson, of the Aaronson Group whose clients include Lincoln Financial Group and WeightWatchers.com
What are the lowest-cost franchises to start up? The ten things to consider before buying a new phone system? The most popular ways to decrease your company's health insurance costs? The top methods for speeding up your cash flow? The most effective steps for reducing travel expenses? Streetwise® Small Business Book of Lists has these answers and much, much more!
Customer Reviews:
I didn't think I needed it, and then . . ........2007-05-24
I'm a sole proprietor, and I didn't think this book had much for me. Until, of course, I needed to hire a part-time assistant. I found some great advice on how to screen resumes, set up interviews, and research candidates. This book had exactly the information I needed, and it was easy to find and easy to use. What a fabulous resource!
Small Business Book Of Lists.......2006-10-09
Some one has finally done it. Someone has put together a book of just about all of the business advice you will ever need and from a group of business experts as varied as business itself. The Small Business Book of Lists edited by Gene Marks is probably the best deal in business books at this time. What Marks has done is gather list from industry experts all over the country to help the reader find just about all the advice he or she needs about anything from starting a business to handling your taxes, to handling your sales to even a section on day by day operations.
Here are a couple of my favorites: In the chapter called Where you Work, the section called The Road Warrior there are tips on subjects like Finding the cheapest airfares, which lists the web sites to go to get the best rates; then there is a section evaluating the best frequent flyer programs, as well a particularly intriguing section on getting the best rental car rates. This includes the very logical tip that if you rent a smoke free car, it will be newer and cleaner car and most importantly you will increase your odds of getting a free upgrade because non-smoking cars are in high demand.
Then there are lists on: how and when you need a board of directors; How to get the most from your sales people. And one that I really liked, the Top Tax Schemes identified by the IRS: a crack down on off shore transactions and the ever popular "zero return" where evaders enter all zeros on their returns including zero income and the write now and then" in Latin when reporting their withholding. I like to know how that works!
There is even a "Geek" section dedicated to technology including a list evaluating the best high tech equipment to purchase and why; costs of an e-commerce site and considerations in choosing a web hosting company.
Finally there is a greats section on collections one of our least favorite but most important subjects. This section alone will pay for the book.
Good stuff; interesting and easy to use. And for just shy of twenty bucks a real good deal;
In fact a great value and a must for your personal business library.
Best reference a small business could have!.......2006-09-02
This is the best reference a small business could have! Covers all essential areas. A wealth of resources.
This book of lists is more than just a series of lists! What a goldmine of info........2006-08-31
Oh my gosh! What a book! I wish I had been the one to outline and compile it. With 100's of lists to help a wanta-be entrepreneur put together her business plan or small business owner to increase revenues or boost profits, this book is a goldmine.
The book includes eight chapters as follows:
1. Starting Up
2. High Finance
3. Where You Work
4. Day to Day
5. Your Taxes
6. The Geek Section
7. Your Customers & Prospects
8. Your People
I particularly like the lists under "Starting Your Business" starting at page 21 which included information about Choice of Legal Entity considerations. Also included there is great information about preparing business plans.
I was surprised to learn that New Jersey, my home state, ranks #7 in the "Top States for New Business Formation" list at page 69.
I could go on and on about the content included in this book. It is 661 pages long and packed full of helpful information that is not always easy to find elsewhere. If you are involved in small business in some capacity, then do yourself a favor by getting this book. 5 stars!
Average customer rating:
- Excellent Roadmap on a complex topic
- Excellent Read
- Lots of "why," but no "how to"
- A good book to start with...
- Revenue Management: A Hard Core Book for Knowledge
|
Revenue Management
Robert G. Cross
Manufacturer: Broadway
ProductGroup: Book
Binding: Paperback
 Economics
| Business & Investing
| Subjects
| Books
| Agricultural
| Commercial Policy
| Comparative
| Consolidation & Merger
| Cooperatives
| Debt & Deficits
| Development & Growth
| Econometrics
| Economic Conditions
| Economic History
| Economic Policy & Development
| Exports & Imports
| Free Enterprise
| Inflation
| International
| Labor & Industrial Relations
| Macroeconomics
| Microeconomics
| Money & Monetary Policy
| Natural Resources
| Privatization
| Public Finance
| Statistics
| Sustainable Development
| Theory
| Unemployment
| Urban & Regional
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Corporate Finance
| Finance
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Look Inside Business Books
| Trip
| Specialty Stores
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
Similar Items:
-
Yield Management: Strategies for the Service Industries
-
Pricing and Revenue Optimization
-
The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
-
Revenue Management and Pricing: Case Studies and Applications
-
Power Pricing
ASIN: 0767900332
Release Date: 1997-12-29 |
Book Description
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.
Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Customer Reviews:
Excellent Roadmap on a complex topic.......2007-07-09
For anyone who is curious to understand the meaning of "Revenue Management", this book is certainly a brilliant teaser. Robert Cross has done a great job summarizing key elements by telling the story with hands-on examples that help understand very complex principles. This is an excellent roadmap for anyone who is tasked to learn more about this field and definitely encourages you to take Revenue Management to the next level.
Excellent Read .......2007-06-01
I purchased this book for my revenue team , They have all just started to read through it and are so fascinated by how revenue management developed and is continuing to develop. Excellent choice
Lots of "why," but no "how to".......2001-12-29
This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.
Save your money. I wish I had.
A good book to start with..........2001-06-14
A good book to start with Revenue Management. Nothing too complicated, some vague, wordy spots though. Useful to understand the notion of Revenue Management.
Revenue Management: A Hard Core Book for Knowledge.......2001-04-19
This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great.
The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies.
The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful.
This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.
Average customer rating:
- Comprehensive Textbook
- Too much, too little, need more -- focus
|
Profit Strategies for Air Transportation (Aviation Week Books)
George Radnoti
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Hardcover
Hospitality, Travel & Tourism
| Industries & Professions
| Business & Investing
| Subjects
| Books
Systems & Planning
| Management & Leadership
| Business & Investing
| Subjects
| Books
Commercial
| Aviation
| Transportation
| Nonfiction
| Subjects
| Books
General
| Aviation
| Transportation
| Nonfiction
| Subjects
| Books
Airport
| Aviation
| Transportation
| Nonfiction
| Subjects
| Books
Economics
| Transportation
| Nonfiction
| Subjects
| Books
Aeronautics & Astronautics
| Astronomy
| Science
| Subjects
| Books
General
| Science
| Subjects
| Books
General
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
Air Travel
| Specialty Travel
| Travel
| Subjects
| Books
Look Inside Business Books
| Trip
| Specialty Stores
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
Look Inside Science Books
| Trip
| Specialty Stores
| Books
Look Inside Travel Books
| Trip
| Specialty Stores
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Engineering
| Amazon Upgrade
| Stores
| Books
Nonfiction
| Amazon Upgrade
| Stores
| Books
Professional & Technical
| Amazon Upgrade
| Stores
| Books
Science
| Amazon Upgrade
| Stores
| Books
Travel
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Science
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Travel
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Wheels Up: Airline Business Plan Development
-
Flying Off Course Third Edition
-
Airline Marketing and Management
-
Simpli-Flying: Optimizing the Airline Business Model
-
Air Transportation: A Management Perspective
ASIN: 0071385053 |
Book Description
* Presents practical and profitable solutions to problems encountered by commercial and regional airlines, charter, cargo, and corporate aircraft operations, businesses, and fractional and lease aircraft companies
* Details save-money, make-money strategies and simulates trips for profit-and-loss analysis
* Includes performance case studies
* Covers methods of fuel conservation, environmental concerns, maintenance, and more
Customer Reviews:
Comprehensive Textbook.......2007-03-25
This book provides a comprehensive coverage of the technical and economic aspects of various facets of air transportation including commercial airlines, charter operations, corporate services and other related businesses such as leasing company operations and fractional ownership. The reader gains insights into the areas where costs can be saved and revenues enhanced. For example, the author presents various strategies to minimize fuel usage and hence improve the bottom line.
The book is well written allowing it to be accessible to people working in various specialties in the air transportation business that have opportunities to learn about economic air transport operations. Among the subjects covered include aircraft maintenance economics, various aircraft financing options enabling managers to evaluate those most beneficial for their business and revenue enhancement strategies. The reader will be pleased to learn that environmental issues are not forgotten.
Overall, a useful and helpful book for managers in the air transportation industry who need to learn how to minimize costs, improve revenue and thus enhance profits.
Too much, too little, need more -- focus.......2003-12-13
The title is misleading. I searched through every chapter to decipher how to make a profit with passenger, cargo, and/or other areas of air transportation. It covers a tremendous amount of information like aircraft configurations and technical designs. Unfortunately, and all so common, lots of problems given about aviation; but few solutions offered about profit strategies!
Each chapter technically covers an area of air transportation, but even the short chapters are not extensive enough. Only the most fundamental elements are written. There is not enough pertinent information delivered for the reader to absorb a firm understanding about air transportation.
The problem is that this 500 page book covers an awful lot of technical material. He selectively crammed it all into 500 pages. Some important elements are missing. The title of the book should be more concise about which audience the author wanted to attract, and spread all his great information into two brilliantly-written volumes.
Product Description
Your physicians bill evaluation and management (E/M) codes every day. E/M coding is an essential part of your practice s revenue cycle and it s also on the Office of Inspector General's (OIG) hit list. This means that it s more important now than ever to accurately report these codes. Conducting an E/M audit will help your practice enhance its revenue and stay under the OIG s radar. Turn to Auditing Evaluation and Management Coding: A Step-By-Step Guide to Enhancing Your Practice s Revenue and Compliance for the expert advice and guidance you need to perform an E/M audit at your practice. Written by Joe Rivet, CPC, CCS-P and Sharon Bolarakis, CPC, this easy-to-follow book and CD-ROM guides you through the entire E/M audit process from start to finish. With it, you'll have all the tools, templates, policies, and procedures you'll need to establish a quality E/M audit program at your practice.
Book Description
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Customer Reviews:
Revenue Management and Pricing: Case Studies.......2006-03-11
I liked this book a lot. The cases give a variety of revenue and pricing optimization examples. The possible solutions section in the back of the book reviews solutions to the cases. The book will make you think about alternative uses of the technology.
Book Description
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Customer Reviews:
Don't Waste Your Money.......2006-08-06
This book is copyright year 2000. Think about it! I just bought this book and I threw it away. I can't belive other people are selling this book on amazon. The title should be History of Affiliate Selling pre-y2k. There is No usable information in this book,Unless your are a history buff.
I have found the Bible on the business.......2005-09-05
Ignore all naysayers. This book is a comprehensive resource and the perfect introduction for those of us new to the industry. Well done!!
Incredible book!!.......2003-06-30
This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
A Good Place To Start.......2003-03-21
I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet.
While this book does provide a lot of information, if you have researched Affiliate Selling at all...anywhere else...you probably already know what's in this book.
Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it. This book is written for the person who knows absolutlely nothing about Affiliate Selling. It goes over places to sign up with and defines what Affiliate Selling is.
One of the first and still possibly the best.......2002-09-28
Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today.
The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.
Book Description
DISCOVER THE FUTURE OF BUSINESS
In Turning the Future into Revenue, Glen Hiemstra, founder of Futurist.com and noted expert on emerging business opportunities, explores how our changing world will transform private enterprise and public policy. From shifting demographics to global warming to new energy policies, change is coming. Turning the Future into Revenue shows how these new realities can be turned into profitable new ventures.
Some of the topics Hiemstra discusses include:
- Five long-term trends you should be prepared for
- Global warming and the urgent need for green business
- Profiting from technology and energy trends
- Predicting the future of your business or career
- Hedging your bets on future business
- Ten key practices of the future-oriented enterprise
- Future planning exercises, tools, and activities
- Tactics for forecasting the future
- Shaping your career for future success
Customer Reviews:
Not much new here.......2007-06-26
I was personally diappointed by this book. I saw it advertised in The Futurist and went out and got it immediately. The first part of the book on trends was decent, summarizing five key trends to expect in the future. However, the book failed to deliver on its promise of "turning the future into revenue". If your looking for practical suggestions on how to capitalize on these trends look elsewhere.
The second part of the book was disappointing. It basically summarized what dozens of other books have already covered about defining a strategic vision, strategy, and short term wins to help move towards the future.
The third part of the book was just downright atrocious, with the author injecting his personal views about religion. For a classic book that does much more to cover the details of setting strategic direction, read "Competing for the Future" by Gary Hamal.
A "Must Have" For Leaders.......2006-11-17
This is a GREAT book! While Part One is both interesting and helpful, Part Two is fantastic and totally relevant for all of us. The detailed explanation of a three-stage process for preferred future planning is absolutely worth the price of the book! There is a diagram in chapter 5 that will definitely become a permanent fixture in my white board planning exercises. Anyone leading an organization into the future will benefit from the ideas here. Turning the Future Into Revenue will help you learn to develop foresight, choose a future direction, and then decide on strategy. Fantastic!
Every leader ought to get this book!.......2006-10-06
I read Turning the Future into Revenue last week and used some of the information to enhance a strategy meeting I facilitated. I love the book and think all leaders ought to get one. I found Part II, How to Predict the Future of Your Business or Career - And Plan for it Now, to be particularly helpful.
I highlighted the heck out of it - Glen goes beyond mentioning the trends to helping readers shape their future. I like Glen's distinction of a vision versus mission versus plan and I like the examples and structure he offers to help us create and move toward our preferred future.
The final section is a great call to action.
On the Future.......2006-08-19
There are actually three different but interrelated stories woven together in Glen Hiemstra's very topical "Turning the Future into Revenue: what Businesses and Individuals Need to Know to Shape Their Futures". The first story explains how an organization - be it a company, government agency or non-profit - can do a better job of positioning itself to manage successfully whatever future world may occur by applying several carefully crafted tools and methods. The second story offers similar advice to individuals to apply these same tools and methods to preparing themselves personally for the future. In reality, the key to both of these approaches is the realization that through our own actions and choices we are constantly all creating the future, so we might as well do so in a positive and insightful manner rather than randomly.
The third story offers Glen's own personal perspective on the primary events, developments and trends (or EDTs) that will shape all of our futures, and how to start adapting today to take advantage of them. In particular, two concepts stand out. The first concept is the very real threat that global warming and pollution pose to the environmental balance of the planet and why reversing this threat now will both help us survive as a species and provide remarkable business opportunities as well. The second concept is the importance of equity; of sharing the abundance of income, goods and services, education and information that our modern high-tech global economy can generate more widely across the world's populations. Doing so successfully will defuse many potential friction points before they have a chance to emerge and create even greater problems for the world, particularly if this resentment feeds into fundamentalist movements of any ideology. Glen ends his volume with a stirring cry that we "start the twenty-first century all over again" (p. 210) and return to a spirit of optimism that can make a better future for the entire planet. After all, "[t]he future is something we do." (p. 211)
I highly recommend this volume to anyone who is curious about the future and how to prepare for it both personally and for the organizations to which they belong. I recommend it even more emphatically to those who do not now think about the future; after reading this book they will quickly realize how vital it is to do so. It is definitely worth the time.
Book Description
INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE!
A step by step promotional guide for every lodging property operator. Dramatically increase your revenue by applying the principles of this book.
Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator. However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line. Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property on the path to effective sales and marketing. Joe Wolosz demonstrates key factors that will focus your hotel or motel on higher profits.
Customer Reviews:
Great text book for students and experienced hotel executives.......2007-01-20
I have learned the basics of hotel business after 30 years experience in
hotel industry. A book to read over and over again when you need a new idea.
Results and more occupancy.......2006-04-22
This books is a must have for Hotel owners. It is very simple to complete a marketing plan and start the implementation. I readed many times and found new ways to improve the revenue and occupancy of the Hotel I manage. As a result of the initial plan 4 years ago the revenue has raised 50%. Thanks Joe Woslow.
ok but not great.......2005-04-15
I agree with another reviewer that this is a naive little book. I'd go as far as calling it simplistic. The point that I like is that it is not an academic theoretical tome, but practical. It does cover some basics, but nothing really that anyone with some experience in the field would not know anyway. The book it is being sold together with, Heads In Beds: Hospitality and Tourism Marketing, which is a book that I would wholeheartedly recommend. I just recently read it (it came out not too long ago) and it is on my reference shelf. Very complete without being daunting, with great examples, illustrations and a wide range of topics. That one is worth the price, truly a gem of a hospitality marketing book.
A must have for a Motel Owner.......2002-07-20
This easy reference book of the lodging industry was a refreshing look at the oldest industry known to mankind. The author took a simple look at the industry, applying his years of knowledge, and created an avenue to re-market our product (Motels) with a fresh new look on the technology industry. For someone who has been in the industry for a few years, the author made me re-think and re-evaluate my tarket market, especially after September 11th. He made me realize that technology really is the way to proceed with tomorrow. For my small 34 room property I have purchased a new system and have connected with the local visitors bureau. This was just the start. With the new economy looking for local travel, learning to cater to this market was a huge advantage. The author taught me the basics. I needed any advantage to proceed in this ever-changing econony. I highly recommend this book to any owner wanting to increase occupancy and take his share of the market in his nieghborhood.
What a great resource book!.......2002-07-12
As a real estate broker who deals specifically with hotels and motels, I find this to be a great book for my clients. Wether it be a 20 unit motel or a 120 unit hotel, this sales and marketing book is a great tool. I have presented this book to my clients during the initial phase, as we are looking at many different properties, to prepare them for what lies ahead and so that they can learn how to maximize the potential of their property to gain a wide customer base. I have also given the book to clients when we "close" the property so that they can learn different ways to maximize their income. Even when the clients have management experience this book can help with new ideas. I have received nothing but positive feedback from my clients on how this book has helped them and their success is my success!
Books:
- Programming ASP.NET, 3rd Edition (Programming)
- Rational Choice in an Uncertain World: The Psychology of Judgement and Decision Making
- Retail Success!
- Retailing Management
- Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
- Selling the Dream
- Skills for New Managers
- South Park Conservatives: The Revolt Against Liberal Media Bias
- Starting an Online Business For Dummies, 4th Edition
- Strategic Compensation (4th Edition)
Books Index
Books Home
Recommended Books
- American Theocracy: The Peril and Politics of Radical Religion, Oil, and Borrowed Money in the 21stC
- The Stress Buster Box
- Quarter Notes and Bank Notes: The Economics of Music Composition in the Eighteenth and Nineteenth Ce
- Qualitative Methods in Organizational Research and Practice
- Modern Operating Systems
- The Secret
- Tanzania
- Transfer Pricing Audits in China
- Reconstructing Climate Policy: Beyond Kyoto
- Spitting Off Tall Buildings
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Revenue Management
