Book Description
Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.
Customer Reviews:
THE BEST!!! This one is the best out there.......2005-11-24
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material. THis is like the bible of Magazine How-to books...
A Tough Read.......2005-09-05
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the textbook-style format was flat. I felt as if, rather than a telling me "how to" he was telling me all the reasons "not to." He also came from only one perspective--that of a large scale, national publication. My goal is to build a local business-builder magazine. Therefore, much of the information was irrelevant for me. Based on the cover promises, I thought I'd found the ideal book for my needs. It didn't deliver.
A wealth of information.......2004-06-02
So you want to start a magazine? It won't be easy..it won't be fast--and it definitely won't be cheap!
Author James Kobak took up the unthankful task of trying to write a user-friendly guide to a profession that many magazine publishers study for four years or more at a university or college.
For the most part, Kobak does a pretty good job. He is obviously enthusiastic about the subject. He has been direct witness to the start-up and/or purchase of many magazines. So he knows his subject.
The reader faces one big challenge. Reading this book is like scraping the top off a mountain. Once the reader moves past the initial "you can do it" enthusiasm of the first few chapters, s/he is immediately faced with the immensity of the task that starting a magazine may present. By the time Kobak closes up his last few chapters with the drudgery of statistics, bookkeeping and forecasting, the shackles of optimism will have rolled away from the reader's demeanor and the reality of his/her endeavor will stare him/her boldy in the face.
There is so much information crammed into the 300-some pages of this book that I ran my highlighter dry trying to capture it all. Kobak writes in an unintimidating style for those new to publishing. That said, however, the information is sometimes muddled by sloppy editing and the author's occasional lapses of clarity in his writing.
For its wealth of information alone, this is a must read for anyone who plans on starting a publishing venture without going the college route. Kobak eplains very clearly that starting a magazine is not inexpensive. Perhaps that is why he priced his book so reasonably. So that we readers could learn that fact first.
A relief..........2004-01-23
Every single book that I'd ever picked up about the magazine business was pretty cut-n-dry and hard to understand (vocabulary wise) with entirely too many numbers that made me go "???" But this book was conversational and informative. I found out some things that I didn't know about from the magazine I was writing for. It's a great way to learn about the magazine business if you're starting it on your own or just to understand the behind-the-scenes of what the owners do. He lost me in the end with the numbers but I still enjoyed it.
Great for Experienced Publishers Too...........2003-12-14
How to Start a Magazine is a must read for anyone thinking about starting a magazine, and anyone currently in the business. While the book targets the wanna-be publisher, it is also one of the best books I have read for experienced magazine professionals too. Kobak masterfully describes all of the key competencies of magazine publishing in a straight forward no nonsense manner. Unlike many texts on this subject, this book is full of practical real-life examples of what to do, and what watch out for. The author also does an excellent job of exploring how to expand the business of established magazines into international markets, book publishing, list rentals and custom publishing. This book is well worth your time and money.
Book Description
Starting your own magazine is expensive and time consuming. If you don't have the right information before you begin, you risk becoming one of the 95% of new magazines that fail before their fifth anniversary.
It doesn't have to be that way.
Now, the information that might save your business is available to you in this magazine publishing guidebook. "How Not to Start a Magazine" is a summation of everything the author learned as an independent publisher. It was written so that you can avoid making the common mistakes made by many new publishers.
And avoiding those mistakes could be the key to your success.
In this book, you will learn:
- Why new magazines fail
- What supplies you absolutely must have to get started
- How to find freelance writers
- How to budget your printing expenses
- How to take advantage of inexpensive marketing tools
- How to price your advertising
- Where to find distributors
- How to accept credit cards
- Where to get your subscribers
- How much all of this will cost you
- And more
You can be one of the 5 percent, one of the elite few who launch a magazine and succeed. All you need is the right information, so you can make the right decisions.
Customer Reviews:
Helped me become a success.......2007-05-30
I bought this book a couple of years ago when it was an ebook and I can't tell you how helpful it has been to me. Let me know exactly what the expect, and gave me step by step instructions on how to get my publication up and running. Helped stop me from making a couple of big mistakes, too. A really excellent resource. Thanks in part to this book my business is healthy and turning a bit of a profit too.
Some Decent Information.......2007-05-29
For a short book, a lot of the information covered subscriptions and distributors which I will not have, as mine is a local "free" publication. The rest of the information (although almost 5 years old) was useful for my needs.
The Handbook Every New Publisher Needs.......2007-05-28
When I read the five star review of this book posted by Cheryl Woodard, who is the author of the another very successful book on starting a magazine, I knew I couldn't get by without it. I was not disappointed. This is the manual every new publisher needs in order to succeed. It will tell you step by step everything you need to know, including hard-to-find information like what software is industry standard and how to purchase a UPC code. Everything in this book is essential information.
Very informative, thorough, lively resource.......2007-05-13
I was a little disappointed at first when the book arrived and it had so many fewer pages than I expected. However, this small book is packed, really packed, with loads of useful information. It's small in pages becasue there are no wasted words. If you're new to the idea of publishing a magazine, the book is a real eyeopener as to what's involved. It may shatter some of your rosey illusions about the endeavor, but it also lays out in real practical terms what you have to do to move forward and possibly succeed at it. Worth the money.
If you want to FAIL with your new magazine, read this book........2007-04-14
Having started and built two successful magazines, I was horrified by this book. The title alone should have tipped me off. "How NOT to Start a Magazine." The author admits she was unsuccessful at starting a magazine, so why would anyone who is serious about a new magazine project want her advice? It's like asking John Kerry for advice on how to successfully run for President. This book contains very little useful information. It's a blueprint for failure. If you plan to fail with your new publication, read this book. It's worthless.
Book Description
The how-to companion book to The Business of Bliss, this book explains the basics of starting your own small business, from writing a business plan to finding financial help, hiring staff, and more.
Customer Reviews:
I've bought it twice!.......2007-05-07
I first bought this book as I considered opening a vintage goods shop with my mother. It was such a good resource, we each wanted our own copy. I found the information to be very useful as we mapped out our business plan and eventually opened our little shop.
The shop eventually closed when we had to give up our location, and cancer claimed Mom's life. I have been feeling the urge to have a shop again lately, and wanted to re-read the book. Apparently I've lent it to someone who never returned it to me! Mom's copy was nowhere to be found either, so I ordered another copy. A small price to pay for the information and guidance imparted within.
Turning Your Passion Into Profits.......2006-02-01
I just found this charming, useful and inspirational book on sale at a local book store. This collaborated effort by a Victoria Magazine contributor and successful small business owners like Debby DuBay, retired United States Air Force officer, was absolutely inspirational and had so many useful tips for a new business owner such as myself. I found information on my business plan and the small business administration, etc. In addition, I tried to contact many of the contributors to the book, but most I could not contact. I boldly contacted Ms. DuBay who enthusiastically provided me with many helpful tips on my new business! I love this book and highly recommend it for all! It is a timeless book!
Where is Victoria Magazine?.......2004-02-16
Written by the editors of Victoria Magazine who collaborated with successful women such as author, shop owner, retired Air Force Officer and Veteran Debby DuBay this book is a must. I have tried getting in contact with Victoria Magazine to no avail, but a few of the women they highlighted are still available to mentor women like myself. I am a professional woman who wanted to turn a passion into a career and Ms DuBay has been my mentor. Thanks to this book I was able to contact her. Highly recommend this book.
Inspirational, educational, enjoyable!.......2004-01-22
Wow! If you need a guide on how to turn your passion into a profession - I recommend this book. The experts have been used to provide input, and I love Debby DuBay's story in this book and in The Business of Bliss. The information provided about the Small Business Association is the best and I received a low documentation loan following the outline in this book! I owe my success to Janet and Ms DuBay. Highly recommend this book.
Inspirational, informational, must have book!.......2004-01-19
Purchased this book in Limoges Antiques Shop, Andover, MA from one of the contributors; Debby Dubay, ret, USAF and author of her own series on collecting Limoges porcelain. This book is remarkable and if you are considering starting your own business or turning your passion into a profession this book is a must. Debby DuBay credits The Business of Bliss and Victoria Magazine for her success - but her input was invaluable with the success of this publication.
Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Customer Reviews:
Misleading at best and in dire need of a new titled.......2007-08-23
This should be titled, How to Make Money Producing Free Junk Magazines. Most of the folks I know in the publishing industry would love to see a down to basics intro to publishing, ie, the printing lingo, developing relationships with authors, editing tips, detailed layout advice, etc. This book is about producing, not publishing. Moving units of advertising, not creating something worthwhile to read or engage the public. This is a get-rich-quick book that belongs in the business section and has not place near publishing/literature reference.
Good, but...........2007-03-20
This book has a lot of great information in it and will be useful for anyone who wants to start publishing.
HOWEVER, this book is by far the most poorly edited book I have ever read. Punctuation mistakes ABOUND and it is obvious that standards were not very high for publication of this book.
Buy it for the education and look at it as what NOT to do when publishing a book or magazine.
Tons of Great Information.......2007-03-09
This is a great asset if you are thinking about publishing your own magazine. There is a wealth of information for the publishing novice. A little advice - buy this book some time before you plan to publish your magazine so that you can digest the information.
Covers circulation, readership, proposal writing, optional publication formats, niche markets and more........2006-10-07
If you're thinking of starting a home-based publishing business, you can't be without Publish Your Own Magazine, Guidebook or Weekly Newspaper: it tells how to not just publish a winning title, but how to make it profitable - with no money up front. All kinds of successful periodicals and what made them tops are reviewed in a title which covers circulation, readership, proposal writing, optional publication formats, niche markets and more.
Bang for your Buck.......2006-03-02
Of the many books that I have purchased on self-publishing, this is one of the better ones. Even though I myself was mostly interested in book publishing rather than mangazines or guidebooks, this book still served me well. It gave a lot of useful tips and pointers as well as information I never thought about. I checked the book out of the library initially, but I want my own copy.
This book gives you step by step details on how to enter the publishing field on a tight budget. It gives you an abundance of resources. Some of those include:
* Starting out with little cash (and how he did it)
* Trade secrets necessary to pick winning publications
* How to hire the people you need (at a price you can afford)
* How to save money on printing
* Reproducible Business Forms
This is a great book to include in your self-publishing library. It does cover alot of areas, but I don't usually complain when someone gives me more bang for my buck.
Book Description
Everything you need to know to write the text, sell the ads, design the pages, prepare the artwork, have it printed, sell the copies and make a profit.
The book includes access to a downloadable ad rate and income calculator.
This is the fourth and fully updated edition of a book which has been in continuous publication since 1986.
Customer Reviews:
How to start and produce a magazine or news letter.......2005-08-16
This book has a lot of useful information.
Outdated and not very informative.......2003-06-11
I was hoping to learn things I hadn't seen in other books, but I didn't. Not only is the book outdated, but it's also quite limited in what it offers. I was not happy with it at all.
Most Improved Book - so improved I bought this edition myself!.......2003-02-06
The 4th edition was written in part to address my comments of disappointment I felt after plunking down my hard-earned funds for edition 3.
Many people believe that we consumers at the grassroots can do little or nothing to lead business and politicians to the 'promised land.'
Well, folks, this is the 21st Century and the times are changing! Smart business people, publishers and writers are wise enough to understand that we will not settle for mediocrity. Gordon Woolf and Worsley Press are truly savvy.
After you read the rest of this review you should buy the book if you are a novice or if you have only a smattering of knowledge about putting together a newsletter or magazine. He has good companion books for people using Pagemaker (my choice for publishing) or In Design. Both books are excellent and I encourage you to buy them without reservation.
Also visit worsleypress.com and, as soon as we get our web site up and running send us your books, magazines and newsletters for review by us at surfreviewandreport.com. We'll be fair to publishers who provide useful content to consumers. So, please make your publication the best it can be so we can help you sell lots of copies at a reasonable profit.
Now, order this 4th edition of Woolf's How To Start And Produce A Magazine Or Newsletter. Then get cracking with your first newsletter!
For more experienced newsletter and magazine or aspiring newspaper publishers I rated Starting And Running A Successful Newsletter or Magazine to be a 5 star; How To Start A Magazine a 4 Star, and How To Produce A Small Newspaper to be a 5 Star [although this last one is out of print].
One final comment. Worsley Press has a terrific web site that provides a lot of advice and tips. The templates provided are of great value to anyone wanting to start their own newsletter or magazine - Bill Anderson surfreviewandreport.com.
Get both books.......2002-12-17
"Still inspired" is almost right with his review. If you are seeking a book by someone who has worked at the big end of town (discussing finance etc) then Cheryl Woodward has written the book (Starting & Running a Successful Newsletter or Magazine) you should buy. Gordon Woolf's book is much more the book for the ordinary person who wants to start a local publication or is asked to start or take over a club magazine or company newsletter. I found especially useful the free advertisement rate calculation spreadsheet you can now download from the book's website (there's a password inside the back cover)-- that was worth the price of the book on its own. But for most people the answer is to buy both books. Each covers things the other doesn't. Both authors know their stuff.
Something's Missing.......2002-10-08
I have to say I was disappointed after reading this book. I think it is a useful tool for learning the technical terms associated with publishing. However, I needed a little more information regarding the dos and donts. Cheryl Ann Woodard's book has all the nuts and bolts. I couldn't put it down.
Book Description
This CD set shows entrepreneurs how to start one of three different types of staffing services. They will learn proven tips for finding clients and temporary workers, setting fees, and promoting their business.
Book Description
Entrepreneurs learn how to become an import/export agent. This CD set reveals how to choose a winning product line, target the most profitable markets, set prices, and more.
Average customer rating:
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How to Start a Business on eBay (Entrepreneur Magazine's Audio Guides)
Entrepreneur Press
Manufacturer: Entrepreneur Press
ProductGroup: Book
Binding: Ring-bound
 General
| Business & Investing
| Subjects
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Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
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General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
New Business Enterprises
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
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Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
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eBay
| Business & Culture
| Computers & Internet
| Subjects
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General
| Books on CD
| Audiobooks
| Formats
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ASIN: 1932531467 |
Book Description
This CD set provides an overview of the exciting world of online auctions, how they work, and how to use eBay to grow your business. Includes insider tips on choosing the most profitable items to sell online and avoiding common pitfalls.
Books:
- Indoor/Outdoor Team Building Games For Trainers: Powerful Activities From the World of Adventure-Based Team Building and Ropes Courses
- Interest Rate Models - Theory and Practice: With Smile, Inflation and Credit (Springer Finance)
- Intermediate Accounting
- International Marketing (Mcgraw Hill/Irwin Series in Marketing)
- Jim Cramer's Real Money: Sane Investing in an Insane World
- John P. Kotter on What Leaders Really Do (Harvard Business Review Book)
- Leadership in Organizations (6th Edition)
- Leading Change
- Leading from the Inside Out: The Art of Self-Leadership
- Making the Team: A Guide for Managers, Second Edition
Books Index
Books Home
Recommended Books
- The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
- Questions For My Father: Finding The Man Behind Your Dad
- History: Fiction or Science
- Labor Relations in the Public Sector, Third Edition
- Information Theory, Inference & Learning Algorithms
- Something Happened
- Lonely Planet Nepal: A Travel Survival Kit
- Moriarity: Cost Accounting 2ed
- Islamic Insurance: A Modern Approach to Islamic Banking
- Peace Breaks Out: A Novel
How Not to Start a Magazine
Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to STart Manage, and Profit from a Homebased Publishing Company (Culture Tools)
Starting & Running a Successful Newsletter or Magazine
Magazine Design That Works: Secrets for Successful Magazine Design (That Works Series)
Magazine Editing: How to Develop and Manage a Successful Publication
