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Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
Book Description
A visionary new program that businesses can follow to help restore the planet.
Customer Reviews:
Sustainability: Economic revolution - Ecological necessity .......2007-09-09
I discovered both this book and the author after watching "The Corporation", an award winning documentary about the genesis, evolution, and nature of the "dominant institution of our time". In one of the film's many compelling interviews, Ray Anderson, the CEO of the world's largest carpet manufacturer Interface, mentions that after reading Hawken's book he was so deeply convicted about the negative effects his company was having on the environment that he vowed to completely restructure the Interface business model. In a campaign called, "Mission Zero", Interface carpet has promised to "eliminate any negative impact our company may have on the environment by the year 2020." Needless to say, after hearing from Anderson that Hawken's book was capable of so dramatically transforming his managerial approach at Interface, I put The Ecology of Commerce at the top of my "to read" list. I would suggest that you do the same.
[...].
The Ecology Of Commerce: A Personal Review.......2007-09-07
The best book I have ever read since June 1999 was The Sorcerers Apprentice by Tahir Shah. I have read hundreds since then. Some came close to displacing this book. But not one ever quite did.
Until August 2007 when I read this one. The Ecology Of Commerce by Paul Hawken.
The book is amazing piece of writing. A stunning piece of research. An exemplary piece of analysis. An inspiring piece of synthesis. The scope and breadth of the raw and polished material is stunning.
Levels of life from bacteria to the solar system; from subsistence markets to global money markets; from home gardening to food super marketing; from ecological disasters to ecological wisdoms; all levels of life are combed for threads that weave his compelling picture.
The highlights of this book are too many to itemise here.
At the heart of this work is the idea that over the agrarian, industrial and current information ages, the primacy of economy has overtaken the primacy of ecology in the bid to meet the (so-called) needs of 5.8 billion people breeding exponentially.
The top quintile metabolizes 83% of the world resources in the process while the remaining 17% is shared by the other 4.5 billion.
Economic practices and "principles" are outstripping the ecological resources of the planet faster than nature can replace them.
Hawken squarely points the finger at business for plundering these resources but makes the salient point that all these problems derive not from management problems per se but fundamentally from business design problems.
The way business and economy is designed is the key problem. Bad business is the result of bad design. Bad business behaviour and impacts is the result of bad design.
What we need to do is redesign business and the role it plays in human life.
To quote Hawken: "At the heart of the (new) design is a system of commerce and production where each and every act is inherently sustainable and restorative. Business will need to integrate economic, biologic and human systems to create a sustainable method of commerce."
A litany of environmental disasters is chronicled as a necessary preface to solutions.
One hundred and fifty years ago there seemed no need to understand the relationship between business and a healthy environment because natural resources seemed unlimited.
Now the challenge is for business, the single biggest organism in this ecology of commerce, to redesign themselves because natural resources are depleting at alarming rates.
He suggests a set of 8 objectives to move this mission forward.
1. Reduce absolute consumption of energy and natural resources in the North by 80 percent within the next half of the century.
2. provide secure, stable, and meaningful employment for people everywhere
3. Be self-actuating as opposed to regulated or morally mandated
4. Honor market principles
5. Be more rewarding than our present way of life
6. Exceed sustainability by restoring degraded habitats and ecosystems to their fullest capacity
7. Rely on current income
8. Be fun and engaging and strive for an aesthetic outcome.
Hawken filled in a lot of gaps, and synthesised a lot of strands for me, in one powerful book.
One of the gaps he filled for me was the carbon-emission issue. (breathtakingly simulated at the breathing earth website).
Another for me was how green taxes would replace income tax so that the population can afford the real price of food and that tax breaks come on what you can restore and replenish the environment rather than on income.
Another was the tactics and strategies free market interest use to influence and direct public policy.
As I said to my partner, a great thing about this book was that it provided real information for things we suspected for years that we could only express to a slogan or sound bite level.
Also Hawken provides a framework for thinking and acting not only for business, but also for that scared entity for whom the shareholder claims to act.
Namely, the customer. Otherwise known as you or me.
This was a deeply deeply unsettling book. I don't think it was just my age. I think it was because the information is deeply disturbing to anyone who has just been reminded their children and their children cannot be guaranteed clean water to drink or fresh air to breathe.
It's as unsettling as being told your closest friend has cancer.
As Hawken said, the situation was far worse than he could have imagined.
This book had me checking not only my assumptions at the end of each chapter, but the assumptions of my assumptions too.
I'm a learn easy guitar teacher and I was wondering how everybody in the guitar users chain, from the virgin wood growers all the way through the value chain to the end user and teacher can act on the 8 objectives and produce ecologically inspired guitars. And music
Before reading this book such a question about guitar would never have occurred to me.
Wonderful Book!.......2007-06-04
This book is compelling and thoughtful. I find that the analysis is very well thought out and provides insight and solutions to the ecological disaster that we now face, not just a rambling list of how bad everything is and how hopeless our situation as a human race is.
Foundation Reference for Future of Business Without Waste.......2006-12-09
This is easily one of the top ten books on the pragmatic reality of what Herman Daly calls "ecological economics" (see my list of Environmental Security).
The author excels at painting a holistic view of the realities that are not being addressed by the media or by scholars in anything other than piecemeal fashion.
The bottom line: what we are doing now in the face of accelerating decay (changes and losses that used to take 10,000 years now take three years) is the equivalent of "trying to bail out the Titanic with teaspoons." On page 21-22 the author states that we are using 10,000 days of energy creation every day, or 27 years of energy each day.
This is a practical book. In brief, we can monetize the costs of the decay, we can show people the *real* cost of each product and in this way inspire both boycotts (of wasteful products) and boycotts (Jim Turner's term) of solar energy and long-lasting repairable products.
The author appears to be both pro-business and very wise in seeing that the cannot save the environment by destroying business, but rather must save business so it can save the environment--we must help business understand that doing more with less is what they must do to survive.
The author includes a recurring theme from the literature, that diversity is an option generator, and hence one of the most precious aspects of life on Earth. Diversity is the ultimate source of wealth, and anything that reduces diversity is impoverishing the planet and mankind. In a magnificent turn of phrase, the author states that the loss of a species is the loss of a biological library.
At its root this book is about missing information, needed information, about the urgency of making all inputs, processes, and outputs from corporate production transparent. He quotes Vaclav Havel on page 54 as saying that this is an information challenge, a challenge of too much (or too little) information and not enough actionable intelligence supporting sustainable sensible outcomes.
This is also a financial problem that has not been monetized properly. Although E. O. Wilson takes a crack at the strategic or gross costs of saving the Earth in his book "The Future of Life," this author looks at the retail level and describes the waste inherent in our military system. He reminds me of Derek Leebaert's "The 50 Year Wound" when he notes that the US and the USSR spent over 10 trillion dollars on the Cold War, enough to completely re-make the entire infrastructure of Earth, including all schools. As I myself like to note, for the half trillion we have spent on the war against Iraq, we could instead have given a free $50 cell phone to each of the 5 billion poor people, and changed the planet forever.
The author is compelling in pointing out that conservation alone would save more energy than drilling in Alaska, and that President Reagan not rolled back gasoline mileage expectations, we would today be free of any dependency of Middle Eastern energy.
A good part of the book focuses on the need to eliminate waste, what some call "cradle to cradle" (waste must be fully absorbed of other pieces of the system), and where waste cannot be eliminated, to include the cost of its storage in the price of the product, requiring producers of products to take them back (e.g. refrigerators).
I am inspired by the author's view that not only is technology NOT a complete solution, but that full employment is possible if we REDUCE our excessive acquisition of technology that not only replaces humans, but also consumes energy and produces pollution.
This is an extraordinarily clever and useful book that fully integrates discussions of feedback loops and especially of financial and legal feedback loops that are now misrepresentative. One example the author uses is the GATT demand that there be no discrimination of "like" products based on methods of production. This is code for blocking labor laws by imposing high tariffs on products made by slaves or under sweatshop conditions.
I completely agree with one of the author's most important opinions, that we must end corporate claims of "personality" and the rights of a person. This has had two pernicious effects, the first allowing corporations to dominate the public debate; and the second of exempting managers from legal liability and transparency.
The book emphasized the restoration of human and natural capital as vital foundations for evaluating investments--this would dramatically reduce the financial criteria's dominance and emphasis on short-term returns that do not reflect the cost of natural resources and lost jobs to the future and the community.
Distressingly but importantly, the author notes that a major component of the cost of goods is in advertising, where corporations spend more on advertising than the government spends on all secondary schools, and on packaging, much of which is designed to last vastly longer than the contents.
I especially liked the author's suggestion that insurance costs be included in the price of homes and of gasoline, essentially making universal insurance affordable for all. I also liked his idea for indexing Nations by their sustainability, i.e. Most Sustainable Nation (MSN).
The author ends with a restatement of his three fundamentals:
1) End waste
2) Shift to renewable power (solar and hydro)
3) Create accountability and feedback
Although this book was published in 1993 and the author has now published "Natural Capital" (next on my reading list), I did not discover it until recently and am now very enthused about the author's newest project, the World Index of Social and Environmental Responsibility (WISER). I am certain in my heart that a bottom up Earth Intelligence Network is forming, and that end-user voluntary labor--social networks--are going to place enough information in the hands of individuals to restore participatory democracy and moral communal capitalism. This author is extraordinary in his understanding and his ability to teach adults about reality and the future.
An outstanding book about healing our environment and our indifference to the crises of planetary pollution.......2006-03-27
Our planet is threatened on the one side by pressures of overpopulation and on the other side by pressures of nearly exhausted natural resources and pollution that are threatening to make our world uninhabitable. Paul Hawken does a masterful job of explaining the problems we face and suggesting creative solutions to these problems.
Hawken points out that our pursuit of material gain has grown to be such an accepted goal and one that has been so successful for the industrial nations of the world, that it is difficult for most people to realize that the western standard of living cannot be sustained much longer.
Hawken suggests that it is entirely possible to create companies that are profitable but do not destroy the environment - either directly or indirectly. The problem in most Western countries is the limited vision of environmental proponents. They are doing a good job addressing recycling and reducing pollution, but are missing crucial broader principles.
Hawken recommends taxation on pollution. Hawken cautions that the public must stand vigilant guard on issues of protecting the environment, because our government is run by those who have vested interests in corporate profits rather than in the general good of all.
This is an outstanding book about healing our environment, the conduct of business, governmental management of both - and most importantly, about healing our indifference to the crises of planetary pollution and our limited healing of these problems. This book is very highly recommended - despite its publication a dozen years ago.
Customer Reviews:
Companies on the right road........2001-08-18
Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.
An excellent applied reference on The Natural Step.......1999-07-11
The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.
The Natural Step in action - great practical case-studies!.......1999-06-27
This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..
A clear, wonderful book........1999-04-29
This is a clear and wonderful book that makes a compelling case for a new environmental awareness in business and industry. The style is graceful, the chapter organization is easy to follow, and there are many charts and diagrams that enhance the book. I was extremely impressed, and I recommend the book highly.
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Greening the Americas: NAFTA's Lessons for Hemispheric Trade
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American Trade Politics, Fourth Edition
ASIN: 0262541386 |
Book Description
Attention to environmental issues is vital if the full potential economic benefits of international trade are to be realized. Greening the Americas offers a number of analytically rigorous proposals to ensure that economic integration in the Western Hemisphere proceeds in an environmentally sustainable and politically sensible manner.
The chapters review the history of the environmental negotiations of the North American Free Trade Agreement (NAFTA), explore the treaty's economic and environmental impacts, and draw lessons that can be applied to the ongoing Free Trade Area of the Americas (FTAA) negotiations. Greening the Americas analyzes in detail NAFTA's environmental elements, highlighting those provisions that should be included in future agreements and those that should be amended or dropped. The book includes contributions from a diverse set of participants in the debate about how to link environmental policy and trade agreements. The perspectives range from the broadly optimistic about environmental effects of trade and trade liberalization to a more pessimistic view of the economic and social effects of open markets and economic integration. What unites all of the contributions is a commitment to engage constructively in the policy dialogue over how best to integrate trade and environmental policy making in the Americas.
Book Description
Increasing numbers of Americans are fleeing cities and suburbs for the small towns and open spaces that surround national and state parks, wildlife refuges, historic sites, and other public lands. With their scenic beauty and high quality of life, these "gateway communities" have become a magnet for those looking to escape the congestion and fast tempo of contemporary American society.
Yet without savvy planning, gateway communities could easily meet the same fate as the suburban communities that were the promised land of an earlier generation. This volume can help prevent that from happening.
The authors offer practical and proven lessons on how residents of gateway communities can protect their community's identity while stimulating a healthy economy and safeguarding nearby natural and historic resources. They describe economic development strategies, land-use planning processes, and conservation tools that communities from all over the country have found effective. Each strategy or process is explained with specific examples, and numerous profiles and case studies clearly demonstrate how different communities have coped with the challenges of growth and development. Among the cities profiled are Boulder, Colorado; Townsend and Pittman Center Tennessee; Gettysburg, Pennsylvania; Tyrrell County, North Carolina; Jackson Hole, Wyoming; Sanibel Island, Florida; Calvert County, Maryland; Tuscon, Arizona; and Mount Desert Island, Maine.
Balancing Nature and Commerce in Gateway Communities provides important lessons in how to preserve the character and integrity of communities and landscapes without sacrificing local economic well-being. It is an important resource for planners, developers, local officials, and concerned citizens working to retain the high quality of life and natural beauty of these cities and towns.
Customer Reviews:
Case studies of overdevelopment, with some wishful thinking about community involvement.......2006-06-12
As the title suggests, this book addresses the challenges of gateway communities, defined as communities next to a national park, national forest, or national wildlife refuge. These communities are growing very rapidly, which risks damaging the natural resources that attract people there in the first place. The book emphasizes the problems that these communities face, and does not really address the effects on the resources (despite what the title might imply).
The analysis presents pretty standard stuff. They discuss economic growth and the trade-offs with quality of life, as well as the economic problems of a one-dimensional economy built on tourism. More than half the book consists of case studies from around the country. These case studies yield lessons about the importance of involving the local community, developing a vision for the community, getting information about the community's existing resources, building on local assets, and working with the adjacent parks as well as with non-governmental organizations. Conspicuous in their absence are the possibilities of working with business, state government, or adjacent communities.
I'm pretty skeptical of the kinds of solutions offered in this book. For example, the authors believe that community involvement in development is a panacea. I'm sure that it *can* help - - but such proposals can also create a situation in which outsiders (such as our authors) parachute into a community and act as if they know better than the locals. Remember, the growth wouldn't be happening in the first place unless many people in the community wanted it. An outsider trying to encourage community involvement in managing growth will probably have allies, but will also spark opposition from the people making money from growth.
Getting people involved can also surprise you. An urban planner friend of mine working with a depressed town was surprised when the local community wanted strip malls and fast food joints, which was not at all what she had in mind. From the standpoint of protecting natural resources, the community may well be part of the problem.
One might also quibble with the cases. For example, I was surprised to see Boulder presented as a success story, since I would view it as a failure. It's depressingly overdeveloped, looks like Anytown California, and its "successful" restrictions on further growth have simply caused that growth to spill over into its neighbors. This spillover makes existing traffic problems worse, as people drive from place to place.
In fact, the authors prefer to ignore the fact that limiting growth in one community often leads to the same undesirable growth happening next door instead. That may be good for the original community, but it's hardly good policy for a region or state.
Criticisms aside, the book has quite a bit of information about the challenges faced by the communities that they studied. It doesn't have so much information about the challenges in the nation as a whole; this is a book of case studies. It's a decent place to start when thinking about these problems.
A feel-good land use/planning guide.......1999-05-13
- A feel-good land use/planning guide produced by the Conservation Fund and the Sonoran Institute. Examples show how communities can work together to protect parks and environmental refuges..
Balancing economics and the environment.......1999-03-27
National parks and other public lands are big, fragile, economic engines for nearby gateway communities. In this book, communities and near-by public lands sometimes play nice together. The authors conclude: " . . . successful communities have transcended the 'growth versus no-growth' wars that characterize land-use policy in many cities and towns."
An excellent resource.......1998-07-10
Balancing Nature and Commerce in Gateway Communities is a must read for anyone who still believes that environmentalism and economic development are fundamentally opposed propositions. This book of case studies and analysis describes several successful ways in which communities created new jobs and economic opportunities while celebrating and protecting, rather than exploiting, their area's natural resources.
Book Description
Provides a sweeping and innovative interpretation of the history of the northwestern plains and its people from prehistoric times to the Lewis and Clark Expedition. Drawing on a wide range of sources, Binnema examines the impact of technology on the peoples of the northern plains, beginning with the bow-and-arrow and continuing through the arrival of the horse, European weapons, Old World diseases, and Euroamerican traders.
Customer Reviews:
Uncommon history.......2002-05-07
In his Common & Contested Ground Ted Binnema fully describes the ecological reservoir that sustained the northern buffalo and was the focus of tribal subsistance. Here is a history of a neglected region that grows from the grassroots and hoof prints, set on a solid foundation and perceptively described. Breaking away from the river bound data of fur trade journalists, Binnema sets the record of the bands and traders properly ahorse and free to range the great adventures of the buffalo world.
Well above average.......2002-01-19
As a scholar and researcher of the Northern Plains I can say without hesitation this is one of the best books to come out in years. Binnema has brought some fresh viewpoints to the complexity of northern plains history. It's refreshing to see new, good, work at a time when most authors are restating ideas that have been published to death.
Book Description
From the Russian Mafia in Siberia to freelance poachers in Thailand, Black Market is an unforgettable journey inside the grisly Endangered Species Trade, where unsanctioned global trafficking of rhino horn, tiger bone, ivory and rare birds has become a profitable industry for sophisticated organized crime networks and unscrupulous buyers around the world. Following in the footsteps of celebrity advocates Jackie Chan, Michelle Yeoh, and Angelina Jolie, Black Market exposes the unsettling truth about the cruel exploitation and bureaucratic indifference surrounding the multibillion-dollar underground industry that drives wildlife exploitation. Includes over 100 gripping black and white and color photographs with never-before-seen aspects of the illegal trade, up-close photojournalism uncovering illegal activities of poachers, traders and wildlife enforcement agencies, heroic tales of impassioned conservation efforts and the valiant individuals and organizations battling to save the world’s precious wildlife heritage.
Customer Reviews:
great photos and stories.......2006-12-13
This is a superb book with easily readable text, tragic photos, and compelling stories. It has sections that alternatively focus on different geographic locations, animals, and types of problems. It also discusses some of the history of the wildlife trade.
If there is a downside, it is that the book is depressing because of the scale of destruction going on. In fact, the wildlife trade is one of the largest underground markets, second only to the drug trade. But the book is a great attempt to shed more light on this dark subject.
Highly recommended.......2005-10-25
Black Market is resoundingly successful in portraying the scale of the trade in endangered species in Asia - its roots, its cancerous growth and its callousness. Equally importantly, it shows how and why the trade can exist.
What makes the book exceptional is that it is written not by an angry protester, but by a skilled journalist intent on telling the story as it is, and as accurately as possible. The book's author is not only a widely recognized photographer and journalist, but also a hard nosed economist with decades of experience in Asia. That he has managed to penetrate this black market, and emerge not only with gripping accounts of the trade but with photographs of it and the crucial local understanding to interpret its lifelines, makes for an educating read.
Through a predominant use of black and white photography, the author ties the present to the past, and living traditions to ancient culture. Monochrome images portray a black trade. Colour, what we stand to lose.
GREAT Book About a Sad Reality.......2005-10-25
The books' title speaks for itself. It is very well done and includes spectacular images, which, unfortunately are often disturbing to look at (not too graphic though). Considering the nature of the book, it is still a phenomenal read with great insight. Also, the foward is written by Jane Goodall and she just kicks a$$!!
Another book to definitely check out (and couldn't recommend any other book more) is "Priceless: The Vanishing Beauty of a Fragile Planet" by Bradley Trevor Greive. It's a book that everyone should have.
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Transportation Planning for a Better Environment (NATO Conference Series: I, Ecology)
Manufacturer: Springer
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ASIN: 0306328410 |
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Arrow Talk: Transaction, Transition, and Contradiction in New Guinea Highlands History
Andrew Strathern , and
Pamela J. Stewart
Manufacturer: Kent State University Press
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