Book Description
The 11
th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.
An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Customer Reviews:
Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts.......2006-09-28
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Reviewed by: Adam Platts, Northridge
Very Helpful !!.......2005-10-24
Highly recommended for those who are new to Marketing.
There are so many examples which help to understand the theories much more easier.
MKT 301 - Textbook.......2005-09-06
The same great quality of a hardback in a paperback for less then half the price. Who can beat that?
Principles of Marketing by Philip Kotler and Gary Armstrong.......2005-08-05
I have used Principles of Marketing by Philip Kotler in my university days of the 1980s when I was learning the basics of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. The latest international edition, the 11th edition (2005) is really the top quality book that one would expert of Kotler and his colleague.
"Principles of Marketing" is an excellent textbook on the current marketing trends. It is an enjoyable and practical book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.
This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet.
Book Description
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
Customer Reviews:
12.5 selling principles.......2007-10-01
I give Jeffrey Gitmor's Little Book of Selling 5+ stars for its content and breadth of coverage. I take away half a star because some materials are overwritten and too repetitive. In audio format the presentation would probably help the reader remember the message; in the current written format it is distracting. Even so, and without a reservation, I recommend this book to all sales people, especially sellers of knowledge. The 12.5 principles of selling are articulated well, and I plan to re-read this book.
Amavilah, Author
Modeling Determinants of Income in Embedded Economies
ISBN: 1600210465
For everyone!.......2007-09-10
I just ordered this book after taking it out from the library. I had bought "The Sales Bible" from a used book store. My college age son picked it up and studied it on his own this summer.
There is so much wisdom here, especially for college kids, as well aseveryone. I had been looking for the heir to Carnegie, Hill and Nightingale for practical ideas in doing business. This man delivers-with concrete suggestions. As we now possibly head into a recession, these techniques will be all that more important whether you're in sales or not. I also recommend his other books on networking, attitude and sales answers.
There are very few good business authors out there. This is one of them.
Necessary Evil.......2007-09-04
This book is a must for Sales. It is a necessary evil to follow Gitomer's instruction or it will be to your own detriment.
Absolutely one of the Best Reads in its Genre!.......2007-08-30
I enjoyed Mr. Gitomer's book. It can be an excellent reference source for those with high -sales self esteems (the "I know it alls") as well as those on the opposite end of the spectrum. What is refreshing about this "Little Red Book of Selling" is that it, like its author, is straightforward and delivers on all its promises.
Quincy Jones, while producing one of his greatest hits, "We Are The World", placed a sign on the door for participating stars which said: "Leave your egos at the door". Before reading this book, this advice could apply to potential readers. Because of commissions, bonuses, promotions, etc, some people are reluctant to admit shortcomings.
If they do not know something, they pretend that they do. If you can check your ego, I encourage opening this little red door. Inside you will find a wealth of detailed information ... covering all phases of any selling situation. I have been there, done that, and plan on returning. I strongly urge you to do the same. Tell the author, Reggie sent you!
Listen to Jeff!.......2007-08-17
I am very pleased with this book. Jeff Gitomer has provided some fresh ideas that, if used, can really improve your sales career. I especially agree with his emphasis on humor. You must infuse humor into your sales efforts. As Jeff states it, "If you don't use humor, you will lose to someone who does." Make yourself likable to your prospects.
Take the time to read this book.
Average customer rating:
- Book
- Principles of Marketing, 10th Edition
- Covers a lot of ground
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Principles of Marketing, 10th Edition
Philip Kotler , and
Gary Armstrong
Manufacturer: Prentice Hall
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ASIN: 0131018612 |
Customer Reviews:
Book.......2005-09-25
The book was in good condition but it was not a hard cover book as the ad said.
Principles of Marketing, 10th Edition.......2005-02-24
There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as in-depth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.
Unsurprisingly, he gives a good discussion of marketing on a global scale.
Over all, Discussion is too lengthy but authors are good and their approach is reasonable as well. Authors approach situation to convince readers with appropriate theory and examples.
- Good book but it requires lot of patience to go through it.
Covers a lot of ground.......2004-08-04
A timely update of Kotler's long running and successful book.
There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as indepth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.
Unsurprisingly, he gives a good discussion of marketing on a global scale. Increasingly cheaper communications costs, especially of course email and browsers, makes a global campaign affordable, even for mid range companies.
With the huge US corporate scandals of 2002 and ongoing (Adelphia, Enron, WorldCom...), Kotler provides topical advice on social responsibility of a corporation, and of the importance of marketing ethics.
Book Description
This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner.
Topics covered in this “workbook” include: understanding marketing and the marketing process (managing profitable customer relationships); developing marketing opportunities and strategies (managing marketing information, consumer and business markets, consumer and business buying behavior); developing the marketing mix (product, service, branding, and pricing strategies); managing marketing (creating competitive advantage); and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.
Customer Reviews:
The only thing active is the buyer's credit card! Tell your University not to use this book!.......2006-06-29
There is NO review material in this book. All of the review material must be accessed online. An activation code that expires after a year must be used to access any of the online review material.
My new finance books (hardback) cost only $35 more for double the number of pages, smaller print (the print size in Kotler's book looks like a freshman trying to make the minimum page length), and hundreds of exercises.
Marketing 2.0 is not worth anything close to the price. The buyer essentially receives a $115 magazine with an offer to subscribe to the publishers site.
Book Description
The 12
th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.
An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Book Description
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Book Description
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features
This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding".
Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Customer Reviews:
Dissapointment.......2006-02-02
I am very surprised with the rave reviews of this book here. I decided to purchase it for two reasons. First, I trusted the reviews here and decided it would be important to own this book. Second, I am familiar with Douglas Holt's academic work, and have read his articles in academic journals. I thought this book will be very interesting to read.
I am dissapointed mainly because I find that the book does not tell me something original. Instead what Douglas Holt keeps saying in this book is that building an iconic brand is possible by focusing on culture not products. His argument is not convincing, especially when he tries to disprove other forms of brand building: tradition, cultural and emotional. If I have a brand new product, can I still build an icon? Is it advantageous to have an iconic brand? What are the downside of it? These are not talked about in the book.
Another problem is that he keeps repeating the same argument again and again. It gets very boring after a few pages only.
What a disappointment!
Surprisingly Important Book.......2005-11-08
I'm no business-head. I find modern consumerism more disturbing than exciting. But I read this book as part of a study on public relations and I must say Holt's passion for the subject is contagious.
First of all, his writing style is superb. He alternates nicely between anecdotes, charts and philosophy, allowing all sorts of minds to grasp just what he's saying. His ideas were bold and insightful, and he helped me to understand what a craft marketing really is.
I sometimes felt his connections were just that - his connections - but a lot of his ideas rang true, and for the most part his evidence was well, evident.
What I found most impressive was his aknowledgement of all the sexism in marketing. Perhaps it's a bit of sexism on my part, but I hadn't expected a man to pick up on all the overt and covert misogyny inherent in the advertising world. Holt not only saw it, he understood how it connected with the greater social and political environment surrounding it.
How Brands Become Icons should be required reading for every high school student in the country. And that's the first time I've said that. Holt's grasp of the subject goes beyond branding, into the heart of American culture, into the minds of the American people. This is not just a how-to book. It's an important book of why.
Great - even the most successful iconic brands have emerged more by intuition than by design........2005-08-17
This is an excellent book! Douglas B. Holt gives a cultural perspective to branding which is not that trivial to all managers. The book also presents historical analyses on brands like Mountain Dew, Corona, Volkswagen, and many others. The clear message is that iconic brands can't be created through conventional branding strategies, instead there is a need for a cultural perspectice to branding.
Make your brand an icon.......2005-04-14
Informative and entertaining, this book is a combination of cult references and great ideas. A solid guide to making your brand more succesful,Douglas provides the background knowledge you do the rest.
Planning to be an Icon, not Hoping it will Happen.......2004-11-19
A few, a very few products make it to icon status: Coke, Volkswagen and Harley-Davidson to name a few. And these have come about more by chance than by planning. In their time the marketing managers of these companies were just trying to establish next quarters sales.
This is one of the first books I've seen that approaches branding from a view of this kind of permanence, this kind of cultural approach. Most clear is the message that following trends can never build an iconic brand.
I'm not so sure that todays management, focused on this quarter, and maybe next is really ready for thinking about forming a brand that will endure for generations. Yet you do see companies with the kind of foresight to do just that. When Microsoft went into Russia, they went in with the view to establish their brand as the defacto standard. The immediate profits were basically ignored, but next year, and the year after that....
This is a book that has to get above the marketing manager, the CEO needs to provide the direction to say that we want to be the next Klenex.
Book Description
Total Quality Service rises to the business challenge of the 90s. It explains in the most concise terms possible the principles of TQS. The research stands-most unhappy customers do not complain. Instead, they never again buy from businesses that just once left them unsatisfied. What then is TQS? In the simplest terms, it is the true commitment to operationalizing the concept of customer focus, establishing service performance standards, measuring performance against benchmarks, recognizing and rewarding exemplary behavior, and maintaining enthusiasm for the customer at all times. Companies that do not provide quality service not only won't compete-they won't exist. Let Total Quality Service put you and your employees on the cutting edge of customer satisfaction.
Books:
- Principles of Marketing (Principles of Marketing)
- Principles of Microeconomics
- Project 2003 for Dummies
- Raising Our Children, Raising Ourselves: Transforming Parent-child Relationships from Reaction And Struggle to Freedom, Power And Joy
- Re-imagine!
- Relationships 101 (Maxwell, John C.)
- Retail Business Kit for Dummies
- Ringmasters Daughter
- Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
- Simplified TRIZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals
Books Index
Books Home
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Building Strong Brands
Marketing Management (12th Edition) (Marketing Management)
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