Customer Reviews:
Good, but needs better editing.......2007-09-12
A good guide for the major marketing practices. However, the book still mentions Zaire as a country (instead of the Democratic Republic of Congo), as well as several other errors. Even though they are relatively minor errors, it makes the book lose credibility.
Outstanding Course Material.......2007-08-10
Marketing Management 12e is an excellent tool for the MBA student. It is concise and very informative, one I will keep in my library as a reference item from now on.
Marketing Management - NO CD.......2007-07-09
I gave this product a one-star rating because it did not include the necessary softward CD, and there was no indication of this fact. I returned the product without an issue, but it would have been nice for the description to indicate that the Marketing Pro 6.0 software was not included, as it would have saved me a lot of trouble.
Good Book to Learn Fundamentals on Marketing.......2007-06-12
Softcover book has cheaper pages which make the print sometimes harder to read. Otherwise book is good and it covers a good amount on Basic Marketing Concepts.
The Marketing Bible, But Ethically Challenged.......2007-06-08
When I did my undergraduate studies in the 1980's I remember my professor explaining that Kotler had been, at that point, "the" marketing text book for 20 years. I'm not sure, but Kotler may have invented the word "marketing." Decades later it remains the definitive book on marketing studies.
This version of the book is comprehensive, densely written while still being easy to read, logically structured, up to date with regard to case studies and technology, etc. I highly recommend this book as a marketing text and have tried, unsuccessfully so far, to get a few of my marketing friends who have not had the pleasure of reading this book, to put it in their bathroom or something and read a section here and a section there.
I have two knocks against this book. First, I find it to be a little lacking on the ethics side. There are many valid marketing techniques described which can be used, but which can also be abused. While the book does not ignore ethics altogether, I would have been more comfortable if along the way it highlighted that some of the practices described are not only "good ways to increase profit margins" but "are morally bankrupt" as well.
The second knock is that the authors have seemingly gone crazy and included dozens upon dozens of cutesy words various academicians, desperate for a lasting claim to fame, have invented out of whole cloth to describe things that didn't really need their own unique words. Some of my favorites:
Insourcing
Reintermediation
Unfocus Groups
Glocalization
Co-optation
Neither of these complains should detract anyone from buying this book because it is, in the end, the great marketing text of our era.
Book Description
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
Customer Reviews:
Question the status quo.......2007-09-25
The book forced me to rethink the way I normally would look at business developments for my companies: either value based or feature based. The idea of a creating new space in a crowded market and making a leap in growth through the blue ocean strategy stirred up my thinking juices. Personally, I don't like how to books with "three simple steps" This book was great; a must read.
Good Book.......2007-09-24
1. This is NOT a marketing book
2. There is no such thing as a fail safe strategy
3. This is a tool and is only as good as the user
4. Applicable in different situations
5. Good companion to Competitive Strategy written in the 80's by Mike Porter which is THE industry book
6. The book is NOT a pioneer and is NOT proported to be. It is a study in those companies who seemed to have created new markets such as Cirque De Soleil. The authors did NOT set out to create a new "theory" and then retroactively "fit" companies but rather study an emerging pheonom. and try to locate patterns.
I think that pretty much covers all the gripes of the previous entries. I first came across this book in a competitive strategy class in a business organizational change degree. It is an excellent text and gives another viewpoint to the old study of competitive strategy. I have used the strategy canvas tool located in chapter two AS A TOOL to assist me in both departmental and industry situations to locate existing patterns of competition.
Worth the money.
But then, I am just a "mere" academic (albeit with many years of industry experience) so if you truly do not like the book I suggest returning it. :)
What is your greatest challenge?.......2007-09-13
The greatest struggle for most business people is to come up with a truly original and valuable idea. Close behind that is how to get employees to work together. This book makes me want to cry, because it actually, simply, lays out how to do both. Beautiful.
Academics rarely demonstrate how to do it!.......2007-09-11
I bought this book. Their identifications are valid enough. Great companies have always created uncontested market space while making their competitors irrelevant. This is not in dispute. However...
The authors Chan Kim & Renee Mauborgne are just mere academics. And what is annoying is that they haven't battle tested their Blue Ocean model from hard knocks in the trenches business wars to find out what works and what doesn't for themselves! Again, this is what I find annoying with academics. They say a lot but never prove it themselves! Remember Merton & Scholes and LTCM?
For an example...in the book, the authors have an interesting strategic canvass graph approach that supposes to prove how Blue Ocean events come about. That's fine, but how do you prove it? Moreover, the 'values' are different for each company, so there is nothing consistent to glean from this.
What I'd like to have seen is a Dash Board type matrix template that allows any company or budding entrepreneur to carry out Blue Ocean due diligence on any industry or market niches...proofing these Blue Ocean catchments from a zero learning curve application! The book does have important points but lacks the cutting edge tools to unify Blue Ocean diligence and proofs for any company!
Thus, what this book lacks is a more honed processing of enquiry from the authors. And I suspect this to be the case because like many academics they haven't proven the unifying dynamics that goes into capturing Blue Ocean strategies for themselves with businesses they have built through their own mindset!
Again, this book is a case of 'do what I say, because I don't have to prove what I say'.
There are great industry shapers out there who can shift and move whole industries and markets in their favour...but the authors of this book are not one of them.
However, there are great positives the authors have identified. The book contains a very interesting 'Strategic Grid' technique. From this simple grid technique any one can mentally survey how to change one's industry or market from a macro-vantage point. But shifting and moving your new found Blue Ocean grid at a tactical level to rule your competition making them irrelevant is another matter entirely. The chapters that explain this grid are worth the book, but don't expect any thing else.
What you really want is a knowledge base that allows you to dig out Blue Ocean criteria from a template of enquiring tools STACKED PROCESS BY PROCESS UNTIL YOU PROOF YOUR OWN BLUE OCEAN POWER. This book fails on this!
I would suggest that any one buying this book should read 'Blue Print to a Billion by David Thomson to understand how real Blue Ocean executions are carried out correctly. In addition, Chet Holmes' Ultimate Sales Machine' gets you to understand how to carry out big frame strategies at the tactical level.
Both these books will plug the holes lacking with Kim & Mauborgne's work.
Blue Ocean Strategy.......2007-09-10
I like the non text book clear presentation. You do not have to have an MBA to enjoy and learn from this book.
Average customer rating:
- Read before you practice
- Get It!
- Must Have!
- Fantastic!
- A must-read
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Professional Practice for Interior Designers, 3rd Edition
Christine M. Piotrowski
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ASIN: 0471384011 |
Book Description
The tools needed to create and manage a thriving interior design practice
This essential sourcebook provides all of the information needed to establish and manage a productive, profitable interior design firm. Filled with savvy business and career advice, Professional Practice for Interior Designers, Third Edition delivers updated and expanded coverage of the full range of legal, financial, management, marketing, administrative, and ethical issues faced by sole practitioners, firm principals, and managers.
This comprehensive reference lays out clear, practical guidelines on how to structure a contract and prevent legal problems; work with other designers, allied professionals, clients, and vendors; and calculate fees that are both fair and profitable. Recommended reading for NCIDQ candidates, it offers easy-to-follow tips and instruction on how to:
- Write and implement a successful business plan
- Choose the right form of business to fit specific needs
- Institute strategic planning
- Develop effective promotional tools
- Manage finances and set up a computerized accounting system
- Manage employees and team members
Establishing a comprehensive foundation for effective business practice, Professional Practice for Interior Designers, Third Edition is the one-stop resource that no interior designer can afford to be without.
Customer Reviews:
Read before you practice.......2005-09-23
I have practiced interior design for over 20 years and still found this book to be invaluable. The information about legal ramifications and insurance coverage was enlightening but also sobering. It's a must read for any design firm principal or freelance designer.
Get It!.......2004-07-03
This book reads like a friend whispering all the good advice and secrets of the interior design business in your ear. I wish my Professional Practices class had used this text. It's a lot of information but Christine Piotrowski truly takes you by the hand and lets you know what you need to prepare for in a budding interior design business as well as how the interior design business is done in general. I will be referencing this book again and again. A huge thank you and bravo to Christine Piotrowski
Must Have!.......2002-12-16
This book was used for both Business Practice For Interior Design & Sales and Marketing. I had no need to consult any other source. "This is a great book" THANKS..
Fantastic!.......2002-10-28
Outstanding, fabulous, fabulous book. Extremely helpful to me in starting my own firm. Well written. Well organized. Invaluable.
A must-read.......2002-07-09
This one is a must read if you are considering a degree in interior design. I found it extremely helpful in planning my career path.
Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Download Description
"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place."
Customer Reviews:
Purple Cow: Transform Your Business by Being Remarkable .......2007-10-04
I have a lot of stuff by Seth Godin and think he is brilliant but this book disappointed me.
After reading Crossing the Chasm by Geoffrey Moore which Seth eludes to in a lot of his work I think Purple Cow brings Moores book in to the 21st century and adds different words but the meaning and theory of Crossing the Chasm still remain Moores work.
It is one of Seth Godins early works and having familiarised my self with most of Seth's later stuff I think that's what caused disappointment.
Purple Cow: Transform Your Business by Being Remarkable is inspirational for those wanting to get some idea of how ideas where virtually created out of nothing and his definition of a Purple Cow is essential if you want to do anything in life worth talking about.
I did read the reviews before I bought and expected a bit more and something new but that never happened.
Mike Whitenburgh
Psychoanalyst.
Good marketing.......2007-10-02
The ideas in this book is not new. In fact, Godin just rehashed a basic marketing idea into a very pretty book. The contents on its own would be 2 or maybe 3 stars.
But why I gave this book 4 stars is the way he marketed it. He basically made his book a Purple Cow. That is what I got out of this book.
I call that Good Marketing.
Remarkrable book on advertising.......2007-09-25
The purple cow is a great read. It gets straight to the point and stick with it to the very end. Keeps the reader interested, and I now know what a purple cow is and how to recognize a purple cow. Great job Seth!!
Concise, forward-thinking, unique, REMARKABLE.......2007-09-20
The best way to make customers talk about your company and products is to give them something to talk about. Seems like common sense, right? But according to Seth Godin, few businesses take the simple steps needed to bring their products to the front of the pack.
In this collection of short essays, or "riffs," as he calls them, author Godin tells you how and why to revamp your product development cycle and marketing efforts to highlight your company's "remarkable" aspects. A must-read for any entrepreneur looking to be the next new thing.
Tired of Being One of the Herd?.......2007-09-04
Going along doing the same thing as everyone else? You want to know how to stand out and be distinctive? Seth Godin's book Purple Cow: Transform Your Business by Being Remarkable is your guide. At the mention of this book's title, you're thinking about what a purple cow would look like, aren't you? Briefly, the explanation of the title is that Seth and his family were on vacation, driving through miles and miles of French pastures, seeing cows, cows and more cows. At first, the cows were interesting and beautiful. After a while though, the next cow looked just the same as the cow before it and it was all pretty boring. But then they thought, a PURPLE cow, now THAT would be something remarkable.
It's the same with businesses and marketing. In order to truly stand out from the rest of the herd, you have to be truly remarkable. And remarkable businesses do not follow or copy someone else's idea of marketing. They are the leaders. He sites examples of businesses such as diverse as Schindler Elevator Corporation, Tombstone Pizza, Sam Adams beer, Yamaha piano and Vanguard mutual funds and how they took existing industries and made radical transformations to them through innovative marketing.
Here's what I think is the biggest take away. Seth says that the opposite of remarkable is "very good." Very good is an everyday occurrence, hardly worth mentioning -- certainly not the basis of breakthrough success. He asks, "are you making very good stuff? How fast can you stop?"
Purple cows are risk takers. There are so few purple cows because people are afraid to have others not like them (there will always be some detractors when you're remarkable), afraid to break the rules, afraid to occasionally be wrong. The more close-minded your market, the more crowded the marketplace and the busier your customers, the more you need a Purple Cow. He urges that dipping a toe in the waters is setting yourself up for failure. You have to go all the way with dramatic improvements to see giant payoffs.
Stop your mooing and read this book!
Amazon.com
Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service.
But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards
Book Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With
The Experience Economy, Pine & Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers.
The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable-and lasting-impressions that ultimately create transformations within individuals. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and
The Experience Economy is the playbook from which managers can begin to direct new performances.
Download Description
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
Customer Reviews:
excellent service.......2007-09-09
This was fast and accurate, and the quality was just what was advertised. Thank you!
too much 'flowers' in conveying the message.......2007-06-20
When I bought this book, I hoped Mr Pine will more describe about the ultimate power of new era, the experience economy, and how that change should be adapted quickly for many variety industries settings to get survive. Meaning, I expect to find a practical guidance to overcome the battle.
I found many ideas poured into this book mostly already existed in some other books (not written by Joseph Pine, for sure), for instance putting the experience as value added in consumer goods to increase consumers' emotional benefits. In doing so, the manufacturer can have premium price to outdo the competition. I've heard of it as many as the idea of how to serve consumers in a new different way by using internet as interactive tool to preserve their satisfactions and to use it as new channel of distribution. I really hope he came up with new striking and distinctive ideas, not those hackneyed ones.
I somewhat think this book a little bit hard to understand. Mr Pine used and picked up some unusual vocabularies to convey his message. I always fall asleep everytime reading it. Surprising that it takes me a week to consume 2-3 pages whilst I spend a week to finish Harry Potter - Goblet of Fire in English version.
However, I thank to Joseph for inspiring me some new vocabs.
Top Notch.......2007-06-01
Rarely do we get a truly new model to work with. This book provides a genuine breakthrough in how our life experience can be designed.
Used for Designers.......2007-03-30
I am a college instructor in Web and Interactive design and development. I have used this book and the audio version as the cornerstone of my opening lectures each semester. All the concepts and tenents put forward apply to user Interface design that I use this book as part of my UX-User Experience driven courses. Understanding how we got here and having an idea of where we are going allows tommorrow's designers to create "experiences" today.
This should be on every design students required reading list....
New Views of the Tried and the True.......2007-01-29
'Sell the sizzle and not the steak' was originated by legendary salesman and motivational speaker Elmer Wheeler way back in the 1930s and brought up to date with current examples of what companies have done to create an 'experience' is the theme of this book. Is the content new? Well, YES! And Well, NO!
I went out to dinner Friday night. I met with friends at a local restaurant, we had a couple of drinks in the lounge and then moved into the restaurant for dinner. I had a steak, just like in the phrase. It was no better than the steak I could have bought at the local supermarket for a third or less of the cost. It wasn't prepared any better than I can do on my grill. But the experience of ending the work week with friends, drink, good food made it worth the money that I spent.
In recent years this has been termed good service. And it is. But it's more than that, it was a nice evening, a good experience.
This book uses theatre terminology and stories from various companies to explain and illustrate how to take almost any business and convert it to 'experience' orientation rather than just providing a product or service.
Is it new and different, YES! But it is based on the tried and true.
Average customer rating:
- "Search Engine Marketing, Inc." - An Outstanding Book
- The SEO/SEM Bible
- Professional, practical guidence on SEO and SEM
- Essential reading for anybody in the web space
- A very, very, very comprehensive resource
|
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
Mike Moran , and
Bill Hunt
Manufacturer: IBM Press
ProductGroup: Book
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ASIN: 0131852922 |
Customer Reviews:
"Search Engine Marketing, Inc." - An Outstanding Book.......2007-09-24
"Search Engine Marketing, Inc." is a wonderful resource for anyone involved in search marketing. With an easy to read style, the book is entertaining yet enormously informative. It is an invaluable source of ideas and practical advice.
"Search Engine Marketing, Inc." does something that many books do not - it helps the reader understand the motivations and diverse objectives of searchers. This knowledge gives you an enormous advantage as you plan a search marketing campaign.
This book arms you with an in-depth understanding of what it takes to be successful in search marketing. It is, without doubt, the best book of its kind.
The SEO/SEM Bible.......2007-07-26
This was one of the best books on Search Engine Marketing and Optimization that is out there. It covered almost every aspect of Marketing and Optimization. From a person who has purchased and read almost every book in this field, please take it from me, this is the book you want! It covered Pay-per-click, organic searches, conversion rates, E-Commerce in general. Truly one of the BEST books on Search Engine Marketing and Optimization. As an avid Search Engine Marketer, I still refer back to it. A+
Professional, practical guidence on SEO and SEM.......2007-05-30
While I think that search engine marketing is a moving target and it's best to read current articles and journals, this book provides a great foundation for people interested in pursuing or understanding internet marketing, search marketing, or search engine optimization. It provides practical guidance and advice on what to do now but also works as a higher level strategic plan as well. It's written by IBMers, so there is definitely a level of professionalism compared to hackers or other non-corporate authors. Good book to add to your library, as I reference it from time to time.
Essential reading for anybody in the web space.......2007-05-23
I would argue that this is perhaps the finest, most concise guide to Search Engine Marketing. Developers, Marketers, CopyWriters, Managers and just about anybody else with a stake in search traffic through a website should find this material valuable. Do not expect code, expect sound advice on how to tailor your code. Do not expect copy, expect sound advice on how to focus your copy. After putting into practice what I learned form this book, I saw immediate and impactful results.
The book is also very current and is very ethical. Do not hesitate in making a decision to purchase this book. The payoff will be swift.
A very, very, very comprehensive resource.......2007-05-16
I purchased this book hoping to learn something new. What I found was an ABUNDANCE of information.
This book literally takes you from "zero to hero"..... it begins with extremely basic information and moves on from there.
If you're well schooled in the basics of SEO (such as "search engines can't read text inside of an image file") then you may want to skip the first few chapters.
If, however, you're new to the whole web game and need a thorough and complete education on the subject, this book is for you.
Average customer rating:
- Excellent textbook on E-commerce
- Good, but dated....
- Great Buy
- E-Commerce: Business, Technology, Society
- Practical, Informative, and Interesting
|
E-Commerce: Business, Technology, Society (3rd Edition)
Kenneth Laudon , and
Carol Traver
Manufacturer: Prentice Hall
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Binding: Hardcover
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ASIN: 0131735160 |
Book Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Customer Reviews:
Excellent textbook on E-commerce.......2006-04-05
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Good, but dated...........2005-11-26
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy.......2005-10-04
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society.......2005-08-18
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting.......2005-07-06
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
Book Description
In Mavericks at Work, Fast Company cofounder William C. Taylor and Polly LaBarre, a longtime editor at the magazine, give you an inside look at the "most original minds in business" wherever they find them: from Procter & Gamble to Pixar, from gold mines to funky sandwich shops. Want to stop doing business as usual? Then take some lessons from the 32 maverick companies Taylor and LaBarre profile.
Questions for William C. Taylor and Polly LaBarre
Amazon.com: Whom do you think this book will appeal to?
Taylor and LaBarre: This book should appeal to a wide "coalition" of business leaders and innovators--impatient, change-minded executives in big companies, senior leaders in smaller, entrepreneurial companies, young people with big dreams about their future and their careers. This book should inform and energize anyone and everyone who wants to do big things in business by shaking up the status quo and challenging the powers-that-be. One important point: We strongly believe that this book should appeal to women as well as men. It is not meant to be an uptight, starched-shirt type read--your typical all-male business book. The book doesn't target women executives per se, but we believe it will appeal to men and women alike.
Amazon.com: What's the story behind the book?
Taylor and LaBarre: In one sense, Mavericks at Work has been 18 months in the making. That's the amount of time that the two of us spent totally focused on the travel, research, interviewing, and writing to create Mavericks at Work. In another sense, this book reflects more than a decade's worth of learning, thinking, and writing about the best way to do business and the new cast of companies and individual leaders that represent the face of business at its best. First at that classic voice of the business establishment, Harvard Business Review, and then at the new-generation magazine that he cofounded, Fast Company, Bill Taylor has been traveling the world, visiting companies, and interviewing great business leaders. Much the same goes for Polly LaBarre--first at the venerable IndustryWeek magazine, and then as one of the original members of the Fast Company team, Polly has made it her speciality to discover, understand, and chronicle the most exciting and innovative leaders in business.
With respect to Mavericks, the book reflects our in-depth access to the 32 companies featured in the book. This is anything but an "armchair" business book. We logged tens of thousands of miles and spent countless hours visiting, conducting interviews at, and participating in meetings, training sessions, and events inside a wide variety organizations. We went deep inside these organizations, looking to understand the ideas they stand for and the ways they work. We participated in a filmmaking class at one of the world's most successful movie studios. We attended a closed-to-the-public awards ceremony at Radio City Music Hall, where employees of what has to be the world's most entertaining bank sang, danced, and strutted their stuff. We sat in on a crucial monthly meeting (the 384th such consecutive meeting over the last 32 years) in which top executives and front-line managers of a $600-million employee-owned company share their most sensitive financial information and most valuable market secrets. We walked the corridors of a 120-year-old research facility where a team of change-minded R&D executives is transforming how one of the world's biggest companies develops new ideas for consumer products. We walked the streets of Manhattan with teams of employees from a hard-charging hedge fund, who were sizing up ideas about stock-market picks.
Amazon.com: What makes this book relevant today?
Taylor and LaBarre: We believe that this is the right book at the right time, with a set of messages and a collection of practices that will inspire business executives and entrepreneurs to bring out the best in their companies, their colleagues, and themselves. Why this book now? Because business needs a breath of fresh air. We are, after five long years, coming out of a dark and trying period in our economy and society--an era of slow growth and dashed expectations, of criminal wrongdoing and ethical misconduct at some of the world's best-known companies. But NASDAQ nuttiness already feels like time-capsule fodder, the white-collar perp walk has become as routine as an annual meeting, and the triumphant return of me-first moguls like Donald Trump feels like a bad nostalgia trip, the corporate equivalent of a hair-band reunion. We've seen the face of business at its worst, and it hasn't been a pretty sight. This book is intended to persuade readers of the power of business at its best.
Which speaks to one of our major goals for Mavericks at Work--to restore the promise of business as a force for innovation, satisfaction, and progress, rather than as a source of revulsion, remorse, and recrimination. Indeed, despite all the bleak headlines and blood-boiling scandals over the last five years, the economy has experienced a period of transformation and realignment, a power shift so profound that we're just beginning to appreciate what it means for the future of business—and for how all of us go about the business of building companies that work and doing work that matters.
In industry after industry, organizations and executives that were once dismissed as upstarts, as outliers, as wildcards, have achieved positions of financial prosperity and market leadership. There's a reason the young billionaires behind the most celebrated entrepreneurial success in recent memory began their initial public offering (IPO) of shares with a declaration of independence from business as usual. "Google is not a conventional company," read their Letter from the Founders. "We do not intend to become one."
Nor does the unconventional cast of characters readers will encounter in this book. From a culture-shaping television network with offices in sun-splashed Santa Monica, California, to a little-known office-furniture manufacturer rooted in the frozen tundra of Green Bay, Wisconsin, from glamorous fields such as advertising, fashion, and the Internet, to old-line industries such as construction, mining, and household products, they are winning big at business--attracting millions of customers, creating thousands of jobs, generating tens of billions of dollars of wealth--by rethinking the logic of how business gets done.
Alan Kay, the celebrated computer scientist, put it memorably some 35 years ago: "The best way to predict the future is to invent it." We believe the companies, executives, and entrepreneurs you'll meet in the pages that follow are inventing a more exciting, more compelling, more rewarding future for business. They have devised provocative and instructive answers to four of the timeless challenges that face organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results.
Amazon.com: Can you give us a brief summary of your book--in 250 words or less?
Taylor and LaBarre: This book is a report from the front lines of the future of business. It is not a book of best practices. It is a book of next practices--a set of insights and a collection of case studies that amount to a business plan for the 21st century, a new way to lead, compete, and succeed.
Our basic argument is as straightforward to explain as it is urgent to apply: When it comes to thriving in a hyper-competitive marketplace, "playing it safe" is no longer playing it smart. In an economy defined by overcapacity, oversupply, and utter sensory overload--an economy in which everyone already has more than enough of whatever it is you're selling--the only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your company and industry can and should be going. You can't do big things as a competitor if you're content with doing things a little better than the competition.
This book is devoted to the proposition that the best way to out-perform the competition is to out-think the competition. Maverick companies aren't always the largest in their field; maverick entrepreneurs don't always make the cover of the business magazines. But mavericks do the work that matters most--the work of originality, creativity, and experimentation. They demonstrate that you can build companies around high ideals and fierce competitive ambitions, that the most powerful way to create economic value is to embrace a set of values that go beyond just amassing power, and that business, at its best, is too exciting, too important, and too much fun to be left to the dead hand of business as usual.
Who are these mavericks? The core ideas in this book are rooted in the strategies, practices, and leadership styles of 32 organizations with vastly different histories, cultures, and business models. But all of them are business originals, based on the distinctiveness of their ideas and the power of their practices. They are rethinking competition, reinventing innovation, reconnecting with customers, and redesigning work. Together, they are creating a maverick agenda for business--an agenda from which every business can learn.
Book Description
In the last decade the business world has been dogged by bad leadership, CEO greed and the excesses of the dotcom craze. Now, as the authors of this lively new book suggest, companies and corporations are moving away from traditional methods of how to lead, manage and compete, towards a more 'maverick' management style that has proved highly successful.
Mavericks at Work is the first book to document this change – and to give readers a glimpse into the ideas and techniques behind fast–growing but unconventional companies such as Google, HBO, Lendlease and Southwest Airlines. It profiles some of the most exciting – and often eccentric – CEOs in the US, and details their strategies for success.
With its accessible tone, Mavericks at Work is both serious and fun; business 'edutainment' for a smart, ambitious readership.
Customer Reviews:
Stories to inspire - Lessons to Learn.......2007-08-10
Interesting stories and concrete examples are one of the most powerful ways to learn and be inspired. If you want to learn to succeed in the new world of work, then the collection of stories and examples in the book Mavericks at Work is a great starting point. The book profiles 32 remarkable US entrepreneurs who have battled bureaucracy and challenged the status quo, and won, while redefining success in their industries. The authors William Taylor, founding editor of Fast Company, and Polly LaBarre, a former writer for Fast Company, uncover some remarkable examples of how businesses are succeeding in hypercompetitive industries by being distinctively different.
Their findings are centered on 4 key themes:
1. Be different and pursue more than just money: Successful mavericks are fearless about breaking with outdated traditions and confining standards. Making money is only a small part of a bigger mission which they are deeply passionate about. Examples include Southwest Airlines, the company that pioneered low cost air travel and democratized the skies. The book highlights how Southwest saw it as their mission to make air travel accessible to all and by going after this wholeheartedly they innovated on different ways to save cost such as using second tier airports, not serving food and seating people on a first come first serve basis. Keeping this mission at the centre of the organisation has differentiated them from the competition and enabled them to consistently make profits is a loss making industry.
2. Tap other people's brains: The innovators of today rely on more than just their own insight and intelligence. They create systems to enable and encourage others to help them solve problems and come up with ingenious solutions. Examples include TopCoder Inc., a software development house for many large multinational organisations. They create competitions for technology geeks from all over the world to come up with solutions for software problems in return for lucrative prizes and prestigious ranking points. In this way they are able to use the wisdom of many to solve very specific software development challenges.
3. Connect deeply with customers: Connecting with customers is about a lot more than just traditional advertising, it is about really understanding what customers' value and connecting with that value system in a deep and meaningful way. Jones Soda asks customers to contribute photographs to be used on the labels of their cool drink bottles. Customers submit photos plus the story attached to each photo. Many photos are selected and placed on the bottles to be distributed in the region in which that customer lives. This creates a massive interest in the community as they discover "who is on the label?" and "what their story is?"
4. Partner with your employees: Maverick business enable employees to really understand what drives the business. They are given the opportunity to freely contribute to the overall mission of the business and be rewarded for doing so. At Cranium, a fast growing, innovative board game manufacturer in Seattle, the Chief Financial Officer holds companywide meetings on the company's numbers. He tutors the staff on cash flow and financial ratios, and every employee then assesses his or her own productivity. He recognizes that this helps keep the whole company focused on the right priorities
These are just a few of the many insightful, uplifting and inspiring examples that are highlighted in this energetic and well written book.
Great book!.......2007-07-25
This is one of the best business books I have read. Though it is written principally for managers and entrepreneurs, the book is truly inspiring for those starting up their own business. You will learn some very unconventional ways of managing your organization and innovating! "Playing it safe" is no longer playing it smart. The only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your organization should be going.
Follow Southwest airlines' example by not hiring industry veterans in your organization. Industry veterans are harder to retrain, and come to your organization with preconceived ideas. Hiring people new to the industry fills your organization with fresh ideas.
Don't hesitate to fire your customers if they don't fit into your organization's culture. ING, a bank unlike others, does exactly that. ING also innovates by being different from other banks. They open on Sunday for example, and deposits are in a person's account within 24 hours (other banks take up to 3 business days). If groceries and malls can open on Sundays, why not banks?
Pixar Animation, unlike other companies in its industry (who hire on contract basis), hires full time crew. This creates a team atmosphere where everyone gets to know each other, and thus can be more productive.
Use open source. A Gold mining company in Canada did just that when it asked people from all over the world over the internet for their insight on where gold could be found. With worldwide expertise available, they found their answer! Cirque du Soleil similarly scouts the whole world for talent. Talent is everywhere, and you have to go everywhere to find it.
Any entrepreneur should be asking the following two questions: (a) If your company went out of business tomorrow, who would really miss you and why? (b) Why would people want to work for you?
Don't hire great people, or else you have to change your whole work environment into greatness. Hire good and smart people, but they don't have to be great. You have to be able to shun traditional ideas.
Finally, just in case some of you are wondering, Samuel Maverick, a Texan lawyer and politician, is the namesake of the eponym maverick, meaning an unbranded range animal. Gradually the term was enlarged to include anyone who could not be trusted to remain one of his group.
Alan Kay, the celebrated computer scientist, said some 35 years ago: "The best way to predict the future is to invent it."
Gets the creative juices flowing.......2007-07-05
A very inspiring book in helping think outside the box. Loads of real-world examples throughout. Starts with great energy and passion by the authors, and (maybe) runs out of steam in the end. Or maybe I just wasn't as interested in the subject covered. Anyway... I bought three more copies as gifts for clients.
Describes what it takes to have a breakthrough corporate success in the new millennium..........2007-06-20
Like a host of the new "psychosocial" business books, Mavericks at Work describes what it takes to have a breakthrough corporate success in the new millennium. The focus is not so much on the business styles of the 50's and 60's, as illustrated by the work of, say Peter Drucker, but rather it focuses on the new gestalt of branding through an intense devotion to customer service. By examining companies from the large scale of Proctor & Gamble and the World Bank, as well as new upstarts like Craigslist and ING Direct to open source communities like Wikipedia and TopCoder, authors William Taylor and Polly LaBarre take a new approach to finding out what the basis of the new energy and focus of companies who's products or services allow them to differentiate themselves and pull away from the pack. As veterans of the cutting edge business magazine Fast Company, the authors are well suited to have the inroads and knowledge in witnessing what works (and what doesn't) for the new breed of entrepreneurs or those within established enterprises trying to re-write the rules of business in the new world order. In addition, the pair operate one of the best follow-on websites we've seen featuring outtakes from the book, a blog, podcasts, interviews and information about their 'Mavericks Live' special events around the country [...]. A must for anyone thinking about Business 2.0. - Tim Devine
Hail to Originality, Hail to Creative Business Strategy!.......2007-05-30
Truly refreshing book full of great and fresh insights from many different businesses. As an enterpreneur who is constantly in pursue of original and creative business ideas, I really benefited from this book. I would recommend this title to enterpreneurs and business leaders who challenge the status quo and who are in constant search for originaly in this clutered and banal business world.
Customer Reviews:
The very best pricing manual.......2007-09-23
I bought a second copy of this book after loaning it to too many people to know who had had it last.
The book is not light reading, is highly technical and has more than a little math to comprehend. But, it is worth it.
The strategic thinking is very focused.
If you are stuck on how to price your product or how to combat price competition, read this book.
Looking for guidance/framework on how to price our products ..........2007-03-08
We have the challenge of taking new products and services to the marketplace and really were looking form some guidance on a place to start. The area we are working in is really developing a new market as well. So we were wondering "What Price do we place on these product and services?"
We could not afford the experts on pricing (aka Strategic Pricing Group now part of The Monitor Group). And were looking for a place to start. All research including reviews from Amazon pointed us to start with this book. To myself and our endeavor, it the first 3 weeks of owning the book, I have read several chapters multiple times and the foundation framework on pricing is shares has already proven to be worth many times the price of the book.
On top of it, it is easy to read. Thanks to the people who took the time to make this book.
Great Book.......2007-02-18
This book is a great guide to the topic of pricing. I'm an MBA student and I believe students as well as professionals can benefit from reading this book. It contains structures and frameworks to work out a tailored pricing strategy and they all make sense. Lots of good examples from business practice illustrate the application of the theories.
The book is relatively quantitative for a marketing book, which I find great because there is no argumentation based on psychology and belief, but on quantifiable parameters - one can see the consulting practice of the authors.
What the book pretty much lacks is a citing of new academic research studies of the topics discussed. There are extensive references, however.
All in all a great book to newcomers in pricing as well as experienced pricers.
Excellant........2007-02-11
This is one of the best books in pricing. My Pricing professor recommended that I buy this and said that marketing managers regularly refer to this book in practice. This is a great buy.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) .......2007-02-06
Worth buying it. Good and useful material.
Book Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.
Customer Reviews:
Not worth the money.......2007-05-21
This was not at all helpful. It is nothing more than a notebook full of lines with some vocabulary words on the side of the page. It doesn't even have an index, table of contents etc. I was very disappointed with this and would not recommend it to anyone.
smooth transaction, exact product, nice&easy supplier.......2007-05-14
exact product at an affordable price w a smooth transaction
Not what I expected.......2007-02-22
I expected this book to be more than a workbook to supplement another textbook. I was looking for something which actually provided content on Building, Measuring and Managing Brand Equity.
Maybe I misread the description of this book. I was actually looking for the text of the main book in paperback format.
All you need for Brand Management.......2007-02-07
This covers every aspect of Brand Management. There are other books that specialize on some aspects of branding, but this one is a complete reference.
The One Source.......2003-11-24
If you only buy one Branding book this is the bible. Wow, the price on the second edition has gone way up.
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