Guerrilla Marketing for Financial Advisors

Guerrilla Marketing for Financial Advisors
Average customer rating:

Great read

No Ideas...The other reviewers must be friends of the authors! I wish half a star was an option.

Excellent Outside the Box Thinking

A MUST READ for Financial Advisors

Valuable advice for any profit-oriented business owner

Guerrilla Marketing for Financial Advisors
Grant Hicks and Jay Conrad Levinson
Manufacturer: Trafford Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 1412003997
Release Date: 2006-07-06

Book Description

Over forty ways to leave your marketing miseries behind. Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you make more as a financial advisor than you ever thought possible.

Customer Reviews:

Great read.......2007-09-02

I am just starting out as an Investment Advisor and I thought that this book was an excellent read. I really enjoy how it gives many real life examples and not just theory.

No Ideas...The other reviewers must be friends of the authors! I wish half a star was an option........2007-07-25

This book offers no marketing tactics. It stresses honesty and friends. THANKS GUYS...That helps. DO NOT BUY THIS BOOK. IT IS A WASTE OF MONEY! I can sum up the entire book in this next two sentences. "Our real marketing thoughts will be in our next book. This book is basically a teaser (like a movie preview), with no information and an exciting title."

Excellent Outside the Box Thinking.......2007-07-02

I have read numerous publications on building a successful financial planning practice. This is one of the better ones out there. This book is not only great at showing you creative and different ways to market your services, but also helps you put together a business plan and marketing plan that focuses on marketing. Some of the suggestions are brilliant and will definately help set you apart from the "typical" advisor. This is a great book to have close-by, and one that should definately be reviewed when creating your annual marketing plan.

A MUST READ for Financial Advisors.......2007-03-03

I have implemented several of the ideas in Grant's book and my practice is booming. I have prospects calling me! What more can I say?

Valuable advice for any profit-oriented business owner.......2003-11-14

Grant Hick's Guerrilla Marketing for Financial Advisors, should be considered "required reading" for just about anyone starting or expanding their business.

Grant does an outstanding job of synthesizing the basic beliefs and techniques of Guerrilla Marketing and brings them to life by showing how they apply to a specific occupation.

This an excellently "voiced" book. Grant's text is interrupted at numerous points by comments from Jay Conrad Levinson, the father of Guerrilla Marketing. These "back and forth" comments add an additional level of interest to the book, showing where Grant has advanced the knowledge-base of Guerrilla Marketing.

Whether you're a financial advisor, or the owner of any type of service-oriented business, you'll find Guerrilla Marketing for Financial Advisors to be a valuable and rewarding investment in your future--and your future profitability.

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Average customer rating:

Excellent Reference

A Must for every small business person!

A Derek Sivers Recommedation

You really only need this one book to get started.

Review by Irene Watson, author of "The Sitting Swing."

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson , Rick Frishman , and Jill Lublin
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

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ASIN: 1580626823

Book Description

When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.

Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars

The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

This powerhouse work also includes:

Inside information on how to make friends in the media

Simple ways to get others to spread the company's message

Sample press releases and media kits-"Guerrilla" style

Customer Reviews:

Excellent Reference.......2007-07-22

This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.

A Must for every small business person!.......2007-07-14

I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.

I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.

A Derek Sivers Recommedation.......2007-06-01

Derek Sivers said: "Get this or die in obscurity!" So I did.

You really only need this one book to get started........2006-02-03

It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and taking you step by step through everything you need to know; from writing outstanding press releases, to managing media lists to the absolute importance of following up once you have sent your kit out. I use this book as my PR bible, just last night I picked it up and flicked through for a refresher course. Not only does it provide the information but also the enthusiasm needed to launch a PR campaign and is a wonderful resource to keep on your shelf.

Review by Irene Watson, author of "The Sitting Swing.".......2005-11-12

The authors give the reader an insight to what to do next. A must read for anyone that needs publicity. Easy to read, but at the same time gives inspiration on taking the next step.

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

Average customer rating:

GOOD BOOK
pass please
Excellent book
I DON'T/CAN'T sale I'm an Artist..... NOT!
The Sales Bible

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales
Orvel Ray Wilson , William K Gallagher , and Jay Conrad Levinson
Manufacturer: Houghton Mifflin
ProductGroup: Book
Binding: Paperback

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ASIN: 0395578205

Book Description

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Customer Reviews:

GOOD BOOK.......2006-03-09

This is a great addition to the sales books out there. It isn't everything trying to cram together but plays a very good part in selling face to face. Defineately worth it.

pass please.......2002-09-05

Like it's so not necessary to read this book because I don't know why people would want to in the firest place. It's like old and there isn't really any new stuff that i coulda learned. My best friend, she's into PR, she gave me this book and it was totally cool. Like all this stuff was things that I couldn't learn about in class and it made so much sense. Like, I didn't really think that this other book would be good enough.

Excellent book.......2001-09-14

After reading and applying the material in Guerrilla Selling my closing percentage increased greatly. Truly a top 10 book on selling. - Rudyard Moncayo, Personal Trainer.

I DON'T/CAN'T sale I'm an Artist..... NOT!.......2000-06-11

In this incredible clearly written book, I realized I did sale my own work, and was one of my own best sales reps! It helped me see that being in "Sales" was interesting, certainly a change of pace from being alone in my studio making my Glass Art for sale. Showed me I was doing LOTS of things right & helped me see HOW to tweak sales with the right touches, Really took the fear out of the whole concept of "SALES". I want to thank my friend D.R. for giving me this book. It's amazing what it did for my attitude on self-repping. I saw immediate improvement in the sale of my work. EXCITING.

The Sales Bible.......1999-05-06

A "must have" no matter what you do for a living. Once you realize that love, relationships, televisions, real estate and cars all require a bit of clever selling, you'll embrace this book.

Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series)

Average customer rating:

For Telemarketers Only
Same old
Excellent for Teleselling Professionals
Professional, practical advice that works
GREAT BOOK FOR TELEMARKETERS

Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series)
Conrad Levinson , Mark S. A. Smith , and Orvel Ray Wilson
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471242799

Book Description

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement.

"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.

"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Customer Reviews:

For Telemarketers Only.......2005-09-01

If you have never sold professionally, and your goal in life is to become a telemarketer, then this is the book for you. If, however, you are a professional Sales Representative for a reputable firm and wish to avoid the stereotypes associated with Sales People, don't waste your time or your money on this book. With strategies that include recommendations like "Form a relationship with your customers and then call them often. Once you form the relationship they will buy anything from you that you offer" and "Raise your prices, your customers will perceive more value in your product and you would need to lose a full 1/3 of your customers before affecting your bottom line", I should have spent my money elsewhere. This is the worst "sales" book that I have read to date. On a positive note, now I know why I avoid the telemarketers when they call to interrupt my dinner.

Same old.......2005-07-25

Book is part of a long line of "Guerilla" techniques that fail to deliver proven techniques but definitely overpromises on delivering the obvious. Save you money on this one and buy an 80 page Nick Murrray.

Excellent for Teleselling Professionals.......2000-08-15

This book covered the entire sales process from preparing for the call, voice and stress exercises to selling tactics, objection handling and follow-up procedures for repeat business. The book was well written in a logical format and followed logical thinking in regard to how you would go about organizing your day. It also demonstrated the best approach to sales and how I want to be treated as a customer. Original sources of information were very well referenced. It's nice to see more of a trend of relationship building and getting away from the stereotypical "used car salesman" hard line approach to sales. The book was a relatively quick read (about 15 hours). The one thing I did not like about the book, was the last 4 chapters. It sounded like the dreaded "info-mercial" you see on late-night TV or the latest get-rich-quick MLM scheme you get with your home junk mail. Unfortunately, for me, it burst my bubble on the professionalism of the authors. They could have left that out and left the reader on a high note. All in all, I was impressed with the quality and accuracy of the writing.

Professional, practical advice that works.......1999-07-28

This book is easy to read. It has excellent advice to improve teleselling skills in a professional manner. It's realistic, it's motivating and it's packed with ideas you can adopt and adapt to your own style. The ideas really work and you are proud to use them.

GREAT BOOK FOR TELEMARKETERS.......1999-07-09

ALL THE INFORMATION IN THIS BOOK IS A GREAT TOOL FOR YOUR BUSINESS, WE HAVE LEARNED A LOT FROM THIS GREAT BOOK. GET IT NOW...

Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series)

Average customer rating:

Good Information
Guerrilla Trade Show Selling
I never give 5 stars unless its perfect, but its darn good
not bad but not good
It's got something for everybody!

Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series)
Jay Conrad Levinson , Mark S. A. Smith , and Orvel Ray Wilson
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471165689

Book Description

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

Customer Reviews:

Good Information.......2007-05-16

Trade shows are part of life in the business world, a part that many would like to forget about until the last minute. But to just have a booth without organization and planning is throwing money away. This book is full of ideas that can help you think about ways to increase your ROI on trade show participation.

Guerrilla Trade Show Selling.......2005-01-25

This is a great resource! Our team booked over 200 qualified sales leads at our tradeshow with nothing more than the information from this book. So far with the follow up process we have closed 40% of the leads. The only way this book won't work for you is if you won't work the tactics!

I never give 5 stars unless its perfect, but its darn good.......2002-11-25

People that gave this book low ratings probably wrote competiting books. Because there was mixed reviews, I didn't buy it online, instead I went to the store to see the whole thing. Within two minutes of looking at it, I was sold.
I'm an newly appointed advertising sales manager who went to one trade show and saw I needed help. So I bought this book. That was just 4 hours ago, and I already have 4 pages of ideas that I know will help me make a lot more $$$$$$.
I'm just writing this review so you don't get skeptical like I did. Its not filled with useless stuff to add pages. Its pretty good stuff that a relative newcomer to the game will find VERY useful. Hot Shots that know everything already and write bad reviews shouldn't be buying books like this anyway. right?

not bad but not good.......2002-09-05

It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. I'd suggest this book before everything else.

It's got something for everybody!.......1999-10-19

Whether you're a big business or just starting, when you first pick up this book, you'll find plenty of ideas that you can use immediately to make a real difference at your next trade show.

And like most books that you read, not every idea will work for you. Yet you'll get enough ideas in the first several dozen pages to pay for this book 100 times over. Read the whole book and you'll pay for it more than 1,000 times over. It paid like that for me!

Best of all, the ideas are practical. While the authors suggest where to look for resources, they do so without being commercial.

I've bought nearly every trade show book printed, including all those available on Amazon. Guerrilla Trade Show Selling is the only one that I refer to before every show.

Book Description

Unconventional weapons and tactics for building your business.

Internationally acclaimed author and speaker on sales, marketing, motivation, and management, Orvel Ray Wilson, presents the most important strategies and tactics for turning yourself or your team into a formidable, fast-moving strike force. Learn how to generate more high-quality leads, beat out the competition, keep your customers statisfied, and ... make more sales!

Be a Guerrilla Sales professional and learn how to ...
* Increase your sales.
* Expand your business.
* Gain the upper hand on your competition.
* Supervise and train your salespeople better.
* Boost your income!

Guerrilla Selling Live! : Unconventional Weapons and Tactics For Increasing Your Sales

Average customer rating:

Guerrilla Selling Live! : Unconventional Weapons and Tactics For Increasing Your Sales
Orvel Ray Wilson
Manufacturer: The Guerrilla Group, Inc.
ProductGroup: Book
Binding: Audio Cassette

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ASIN: 1886481008

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