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The Berenstain Bears and the Trouble with Commercials (Berenstain Bears)
Mike Berenstain
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ASIN: 0060573872
Release Date: 2007-04-10 |
Book Description
Brother and Sister Bear are not greedy children, but all the toys and candy on TV look so great! Mama Bear has to find a way to teach her cubs that they can't believe everything they see . . . before that pile of unused toys gets any bigger.
Customer Reviews:
Greedy Bears.......2007-07-25
Sister and Brother bear want EVERYTHING they see on the TV Commercials. Whether it is a new cereal or a new candy or a new toy or whatever. They want it and they HAVE to have it.
Mama Bear thinks she should unplug the TV, but then she would miss her show and Papa Bear would miss his.
The cubs keep pestering her to get the things in the Advertisements. So one day Mama decides to let them have everything they want off the TV commercial. They have to eat every bit of cereal and candy and play with all the toys for a month.
The cubs find out the cereal is gross, the candy is too sour, and the toys are lame.
They stop asking for things off the TV.
Great Books.......2007-06-08
My kids love these books. They are fun to read, and at the same time they teach them about daily values of life.
Very nice books for parents to share with their children.
Familiar characters, unique subject matter.......2007-04-13
Children love the Berenstain Bears-- the Berenstain bears have been a source of comfort before dentists' visits, shared important information about safety, and helped in times of transition like new schools or moves. This time, the friendly bears tackle the problem with commercials. Young children are exposed to commercials on TV, the radio, even at school-- this book deals with the "I need that because I saw it on TV" syndrome in a very clever, gentle, and clear way. Highly recommended.
Book Description
This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how planners contribute new insights, how to get great television ideas, how commercials are structured, how to sell concepts and how they should be executed.
Join a master class where the faculty includes Tim Delaney, Graham Fink, Neil French, Lee Garfinkel, Roy Grace, John Hegarty, Steve Henry, Drain Holmes, Lionel Hunt, Michael Patti, Jim Riswold and 70 other creative leaders. Share their personal creative processes in page after page of practical and inspiring guidance, complete with storyboards and case histories.
Step behind the famous campaigns at BBDO New York, Fallon, Goodby Silverstein, Howell Henry Chaldecott Lury, Leagas Delaney, Lowe, Saatchi & Saatchi, Wieden & Kennedy and great agencies in the US, UK and Australia. Consult film directors at Hungry Man, @ radical.media, Window, and many more. Explore creativity in the emerging markets of Asia, especially China and India. And possess the statistical evidence that creativity SELLS!
Customer Reviews:
Break out of the mold.......2004-05-14
Aitchison talks about the different myths in advertising and how some isn't true. Then he gives us some clues about how to get an idea and execute it successfully.
It is a great book that gathers opinions of advertisers worldwide. This is for someone in the advertising field who wants something different and original without going overboard.
The Best Ad Book on Commercials!.......2002-08-15
Bravo! Cutting Edge Commercials is the second book in the Cutting Edge series. This book contains the WORLD's BEST television commercials. Get your dose of inspiration here! Can't wait for the next volume to be published ...
Book Description
The art of voice-over is the backbone of commercials, animation, documentaries, and radio dramas produced for both national and local markets throughout the country. It is an ever-growing, lucrative field, and the demand for well-trained voice-over artists is increasing rapidly in our age of digital entertainment.
Word of Mouth—now in its updated and revised third edition—is the primary instructional book in the voice-over field. A clearly written and practical primer for the beginner and a welcome refresher course for the professional, Word of Mouth contains voice-over exercises, sample copy, and essential advice about producing a demo, auditioning, self-promoting, getting an agent, and what to expect on the job. It also provides exclusive and up-to-date lists of voice-over agents, coaches, workshops, and demo producers and duplicators. It is the standard text for numerous university communications, television, and acting department courses.
The book is accompanied by a 50-minute audio CD that demonstrates various techniques and styles of animation and commercial voice-over performed by ten top voice-over artists.
Customer Reviews:
THE book to buy for novices & pro's.......2001-10-20
I recommend this book to anyone looking to get into this biz. Even if you are already IN this biz, you can never know too much. Susan keeps on track and winds you through the proper elements of building a career and knowing "how to" when it comes to the basics, demo tapes, agents, auditions and more. Susan & Molly also list many contacts with agencies, workshops, etc.
A must have guide to voice work!
Johnny George
VO guy
www.johnnygeorge.com
Chapter Two ALONE Is Worth 100 Times the Price of the Book.......2000-03-26
Here in Los Angeles the streets are lined with people who can "read copy," but the choice voiceover assignments go to the select few who add something more to the work - believability, personality, and a strong one-on-one connection with the audience. "A camera does not lie," say the authors, "and neither does a microphone."
That's why this book is so valuable. Although trying to teach voiceover skills through a book is inherently challenging -- sort of like trying to teach driving, or violin-playing, that way -- this book is the most successful one I am aware of. It is without doubt the best single resource on voiceover work in print today.
The key is the authors' relentless focus on the internal process of creating great readings, which they call "The Basic Process."
"Ad copy is more than just a bunch of words strung together to promote a product," they write in Chapter 2. "It is very much like a miniature play, with a beginning, a middle, and an end. One or more characters are involved, and it takes place at a particular time and place. You need to discover all those elements and more to act out the copy."
To get in touch with the reality of the copy, the authors detail their Basic Process: "Focus - Visualize - Commit." Using this process "allows you to make the copy your own little drama or comedy with its own life and vitality." Without it, "all your readings will sound alike -- and that sound will be mechanical and lacking in conviction." I don't know how anyone could lay out this crucial principle more clearly. The detailed suggestions for how to follow the Basic Process are both helpful and understandable.
The book offers a wealth of other information as well, including discussions about refining your reads, developing other voices and characters, preparing for animation work, producing a demo tape, finding an agent, handling auditions, and promoting yourself in your market. Throughout the book, voice actors, casting directors, advertising writers, and other industry experts are quoted extensively with helpful advice and entertaining war stories. Practice copy in various genres is provided. And the appendices contain numerous listings of workshops, agencies, and other resources of interest to voice talent. Every chapter offers tremendous value, all of it written with charm, elegance, and a sense of humor.
Anyone serious about a voiceover career should get this book and devour it.
A must for anyone starting (or keeping) a voice-over career!.......1999-02-08
I always recommend this book. Susan Blu has the credentials: she's an accomplished voice talent, a casting director and a voice acting teacher. Along with tips and tricks, there's a great regional listing of agencies, schools and studios with addresses and phone numbers. She knows her stuff and you'd be doing yourself a favor by following her advice in this book.
Excellent book, especially with the companion audio cassette.......1998-08-23
This is an excellent reference and manual for voice-over artists. It's a particularly good buy when combined with the companion audio casette.
Customer Reviews:
Get the Basics First.......2000-05-10
I have made my living as a voice actor for almost 15 years and, in that time, earned over a million and a half dollars. Anyone wanting to do the same should read this book. There is new paradigm today for voiceovers that involves finding the human emotion in a script and conveying that emotion to the listener. That's why voiceover people are actors not announcers. But Adrian Cronauer's book is still a valuable exercise in the basics of copy interpretation. Before you can perform copy as an actor you have to know how to interpret copy--to make the writers words sound like they're your own and that you're speaking them just as you're thinking them. I hear many voiceovers, even on national spots, that break some of these basic rules. And when that happens it draws attention to the voiceover. The voice should be transparent--you shouldn't even hear the voice--only the message. The voice should be like a clean window, which only draws attention to the view, not a dirty window which draws attention to itself. The section of this book on marketing your talents is a bit outdated and there are many other fine books on that aspect of the business. But, all in all, this is a must read for anyone wanting to do voice-acting for commercials.
A Bit Fussy For My Taste.......2000-03-26
Yes, this is the real Adrian Cronauer of "Good Morning, Vietnam!" fame. And this book is heavily influenced by the radio of that era -- it's all about reading "spokes" copy, where an anonymous spokesperson describes a product or announces a sale. It sounds just like what you might hear on, say, a network radio program in the 60's sponsored by Anacin.
Cronauer provides an audio cassette accompanying the text, and the reader is periodically asked to stop reading the book and listen to a specific cut on the tape. Unspecified but dire consequences are promised to anyone who continues to read without listening to the designated audio cut, or who dares to listen to more then one cut at a time. Only about half the cuts make points that are not already self-evident from the text.
The book correctly emphasizes the need to sound relaxed and conversational in voiceover work, and provides a number of specific, if dogmatic, rules for how to deal with particular issues in spokes copy. Yet the reader is left with the vaguely dissatisfied sense that something is missing. With all the rules about what not to do, or where and where not to place emphasis, there seems little room for personality to enter the work. Although the author lionizes voiceover legends such as Mason Adams (even reproducing a "Smuckers" ad on the accompanying cassette), he provides no real clue to what makes such people so successful.
It's as if the whole is less than the sum of its parts. There is value here, if the reader is willing to persevere through the minutiae of when to emphasize personal pronouns, how to handle definite and indefinite articles, how to distinguish function words from content words, when to end a question with an up-inflection versus a down-inflection, and so on. But such mastery may have limited real-world value in today's voiceover market, because straight spokes copy is not as common now as it once was.
Bottom line: An interesting book, but probably not a "must-have."
A Bit Fussy For My Taste.......2000-03-26
Yes, this is the real Adrian Cronauer of "Good Morning, Vietnam!" fame. And this book is heavily influenced by the radio of that era -- it's all about reading "spokes" copy, where an anonymous spokesperson describes a product or announces a sale. It sounds just like what you might hear on, say, a network radio program in the 60's sponsored by Anacin.
Cronauer provides an audio cassette accompanying the text, and the reader is periodically asked to stop reading the book and listen to a specific cut on the tape. Unspecified but dire consequences are promised to anyone who continues to read without listening to the designated audio cut, or who dares to listen to more then one cut at a time. Only about half the cuts make points that are not already self-evident from the text.
The book correctly emphasizes the need to sound relaxed and conversational in voiceover work, and provides a number of specific, if dogmatic, rules for how to deal with particular issues in spokes copy. Yet the reader is left with the vaguely dissatisfied sense that something is missing. With all the rules about what not to do, or where and where not to place emphasis, there seems little room for personality to enter the work. Although the author lionizes voiceover legends such as Mason Adams (even reproducing a "Smuckers" ad on the accompanying cassette), he provides no real clue to what makes such people so successful.
It's as if the whole is less than the sum of its parts. There is value here, if the reader is willing to persevere through the minutiae of when to emphasize personal pronouns, how to handle definite and indefinite articles, how to distinguish function words from content words, when to end a question with an up-inflection versus a down-inflection, and so on. But the result of such mastery may have limited real-world value in today's voiceover market, because straight spokes copy is not as common now as it once was.
Bottom line: An interesting book, but probably not a "must-have."
Good book for any aspiring voice-over artist.......1999-06-17
This book covers all essentials for any voice-over artist to know before getting into the business of actually reading copy for a variety of voice over needs. Must for every multimedia producer's library.
Book Description
From Rugrats to Big Macs, voice-over careers are the best kept and highest paying secrets in the world. Most voice-over sessions last only ten minutes to an hour. Teri Apple's book helps the actor, radio DJ, vocal impressionist and amateur cartoon voice succeed in voice-overs, no matter where you live.
Customer Reviews:
Frustrating Read and Repetitive.......2005-01-11
There are so many typos in this book that it is actually frustrating to read. There is also so much repetition, not in general, but huge paragraphs that can be found word for word three pages earlier. Terri Apple is very good at cheerleading and she obviously knows the business but there's too much emphasis on LA contacts and way, way, way too many text errors to recommend this book. And I'm not talking about grammar. I'm talking about "The re" "and and" or whole words left out. I found myself struggling to read this book. Since it was published in 1999 some of the advice is out-of-date, like carry a pager (pre-cell phones) which is not Ms. Apple's fault, nor her editors, if she had one. I do find her responsible for the content of her book. With so many books on voice-overs out there, I would recommend another.
This is a terrible book!.......2003-11-18
I doubt that Terri Apple even edited her book one-time through. There are a number of grammatical mistakes and spelling errors, making the meaning of several sentences nearly incomprehensible. Had she or an editor read this book, they would have caught many of the obvious mistakes ahead of time. The chapters were not very well laid-out and extremely inconsistent. The book's content was not organized well. Much of the information in each chapter did not coincide with the chapter title and she would skip ideas from one paragraph to the next. Also, she repeated much of the same information in several different chapters under different sections. Perhaps she wrote the book in between her many voiceover auditions. The information in this book is outdated since the industry has changed so dramatically since its publication. Terri Apple has proved that pretty voices should only be used when they have something to say. And that a pretty voice can be an ugly read.
Not exactly what I expected.......2003-08-19
Personally I expected more helpful hints and techniques for improving your skills in voice-overs but instead most of the book is concentrated on advising how to promote your talent. So if you want to know how to be a voice-talent this is propably not the best book for you, but if you feel you already have what it takes to be a voice-over artist, it gives you advise what to do to get yourself into business.
Good Advice in Less-Than-Perfect Form.......2000-03-29
The massive amount of helpful information in this book is marred by only two things:
o It desperately needs some copy editing to remove the sentence fragments and other "word-processing glitches," and
o The discussions of technology need to be reviewed by someone with a firmer grasp of how such things actually work.
Because of this, I would give it 4-1/2 stars instead of 5 if that rating were available.
In the big picture, however, these are minor quibbles with a book that otherwise covers a lot of ground and answers a lot of questions that aspiring voice actors would have. It provides an in-depth look at the voice-over business (with particular focus on Los Angeles) from the perspective of a busy, in-demand performer who has paid enough dues to know what she's talking about, and because it is fairly new it covers recent developments that older books omit. Certainly well worth the modest investment for anyone wanting to know more about this business.
Where was the editor?.......2000-03-01
The book contains good information, but it is so poorly written and edited that it is, at times, incoherent. I could not get past the first thirty pages.
Average customer rating:
- Arakawa rocks
- Ain't no Akira
- For fans of the manga
- Great Art Book
- Loved it
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The Art Of Fullmetal Alchemist
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The Art of Fullmetal Alchemist: The Anime
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Fullmetal Alchemist, Volume 5
ASIN: 1421501589 |
Book Description
Translated faithfully from the Japanese edition, this coffee table book contains all the
FULLMETAL ALCHEMIST color artwork by manga artist Hiromu Arakawa from 2001 to 2003.
The Art of Fullmetal Alchemist contains over 90 pages of gorgeous painted illustrations, including all the title pages as printed in color in the Japanese magazine
Shonen Gangan; Japanese tankobon (graphic novel) and promotional artwork, with source listings; portraits of the main characters; and character designs from the PS2 game
Fullmetal Alchemist and the
Broken Angel. Includes a special two-page message from Hiromu Arakawa.
Customer Reviews:
Arakawa rocks.......2006-10-10
If you're looking for the anime art, this isn't for you. But if you're smart, buy this book.
The anime not only TOTALLY screws up the plot, but even the characters' faces look different, especially the eyes. Arakawa, the original creator, draws beautifully and her characters all have a distinctive and different face (unlike a lot of manga and anime characters) and she portrays their emotion perfectly.
If you want to know why the anime plotline diverges from the manga's, Arakawa explains in one of her omakes. The storywriters just started plotting and decided that Arakawa's work wasn't good enough for them, although they wanted to take the base plot and characters.
You can only call yourself a true Fullmetal Alchemist fan if you read the manga.
Ain't no Akira.......2006-07-25
Look, hoenstly, I really see no reason to buy this book. It's basically just a bunch of art based on the manga version of Fullmetal Alchemist thrown together. Normally this might be an interesting little novelty for the average fan but when the artwork is as lackluster and amateurish as this, its pretty much a waste of time. You won't be getting Otomo or Miyazaki here let's put it that way.
For fans of the manga.......2006-01-23
Anime fans are out of luck on this one. This is all Hiromu Arakawa's work on the manga. I really like her drawings, and how well she paints and draws always amazes me (Reason for the 5 stars rating).
It focuses on the characters from the manga, though a couple pages are dedicated to the "Fullmetal Alchemist: The Broken Angel" sketches of Armony and the sub-characters.
Basically, if you're a big fan of the manga, good buy, and even more so now that Amazon sells them for around $14.00 or so. But if you're a big fan of the anime, you need one of those TV Fanbooks they sell in Japan. Of course, even if you're more of an anime fan, you could always pick this up and get addicted to Hiromu Arakawa's work...
Great Art Book.......2006-01-04
I got this for my boyfriend and I looked at it before I gave it to him. It's really cool. Hiromu Arakawa has captions for each picture letting you know what different pictures were for, what the pictures are supposed to represent and even how she messed up in different paintings. It's really intersting and worth it for a Fullmetal Alchemist fan.
Loved it.......2005-11-20
i "Watched" this book and Well i gotta say that it was really great. Hiromu Arakawa adds little comments for every picture and it has great artwork. The backgrounds are a little disappointing, but she does really well on the characters in color. And she PAINTS them! THe colors are extrememly bright and vivid.
Hiromu Arakawa is getting better at the characters every year. She's advanced a lot. It's for the manga, not the anime, so if you prefer anime over the manga you may want to get an anime artbook...
Book Description
From big screens to high-definition, America's obsession with the television started more than 50 years ago when the first TV catalogs and print advertisements began defining the suburban family by the size, color, and features of its television. TV WONDERLAND looks at the unique history of the television through the lens of advertising the campaigns, slogans, and sales pitches revealing the cultural fabric of the time. The centerpiece of the home, the television united families as moms, dads, kids, and sometimes neighbors, too, gathered together to watch their favorite programs. It entertained, it educated, it celebrated the holidays! No wonder it secured a place in the home for so long. The television was a permanent part of the family.
Customer Reviews:
TV Wonderland: The Enchantment of Early Television.......2007-07-16
Do you remember when your family got your first color television set? Do you remember fighting with those silly rabbit ears for hours trying to get a better picture? Do you remember watching Howdy Doody, Gunsmoke, The Rifleman, Bonanza, or The Twilight Zone?
TV Wonderland: The Enchantment of Early Television takes the reader on a tour of remembrance of the early years of television from its conception through its various evolutions such as colour, bigger size, mobility, and cable television to how this invention transformed the average family. On every page, surrounding the text of this book, are the collections of hundreds of television advertisements showing the gradual changes in both television and in advertising. All of these aspects put together bring back long forgotten memories of a slower gentler time in our lives and in our communities.
A TV BOOK ABOUT...TV'S!!!.......2005-07-19
Remember the episode of Seinfeld where Kramer wrote a coffee table book about coffee tables? Well this is a TV book about...TV's. Not TV shows or TV actors, but that glorious box from which we derive so much entertainment. Specifically this is about TV of the 50's and 60's and one of those retro, pop-culture books that Collector's Press does so well. Through this collection of vintage advertising and lively bits of trivia, we see the development of television throughout TV's golden age.
We'll see as TV's develop from tiny 10" screens in mammoth, radio-type cabinets, to 21" color TVs in the 1960's. Along the way you'll revisit long forgotten brands such as Spartan, Capehart Farnsworth, Arvin, Air King, and Crosley. You'll chuckle at what passed for a portable TV with the large, box-like models from Philco and G.E. The ads tell the story of TVs advancement as they tout new antennas designed to give better reception in those pre-cable days and Westinghouse's new models for 1954 which were supposed to cut down on glare if watching in a dark room.
In those days, the TV was as much a part of the décor as any other piece of furniture and manufacturers gave customers a wide selection of different wood cabinets to choose from like cherry and maple. Some even housed radios making the first entertainment centers. TVs came in a rainbow of colors in the 50's and 60's too, especially the portables coming in bright reds, light blues, and yellows. Tacky? You bet...a lot more fun than today's cookie-cutter models.
And don't forget color pictures! TV Wonderland presents the very first color TVs such as the RCA Victor Color which started at a whopping $495.00, quite a sum back in the 1950's. The book is also sprinkled with interesting bits of trivia. As a testament to the popularity of westerns in the early days, during the 1958-1959 TV season seven of the top ten shows were westerns.
This is a marvelous little book. Well written with hundreds of classic advertising that will make you yearn for the days of your black & white Zenith!
Book Description
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold.
With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Customer Reviews:
Tells how to land TV commercials by understanding what ad agencies are really seeking.......2006-02-03
W.L. Jenkins' How To Audition For TV Commercials From The Ad Agency Point Of View tells how to land TV commercials by understanding what ad agencies are really seeking. W.L. Jenkins is a former actor turned ad agency executive, so he's in a rare position to understand both sides of the table. From how commercials are created to understanding scripts and storyboards and adding elements to a presentation which will capture ad agency attention, How To Audition For TV Commercials is a necessary reference.
Success At Last!!!.......2006-01-24
I have been buying books about auditioning for commercials for several years, as well as studying the craft. I have finally found THE book that has given me the tools to turn my auditions into jobs. The style of the book is witty, and relaxed, but very professional and hits the target of what I have been striving to accomplish. I am so thankful that someone finally got real, and shared the secrets to success in this field!!!
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