Book Description
This widely praised text covers planning, shooting, editing, and distributing movies. The authors ensure that students understand why the planning process is essential. Gross and Ward over cameras, lights, and sound equipment with some chapters detailing operational skills and others dealing with aesthetics. The text features a chapter devoted to directing, and it covers the mechanics and aesthetics of editing and incorporating visual effects. Students are not only introduced to the concepts and mechanics of filmmaking but are also given ideas of what to do with their movies once they are completed.
Book Description
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
Download Description
Professional media corporations have discovered streaming is a cheap and easy way to broadcast content, as a fee-based service or as a marketing and advertising vehicle for traditional media distribution outlets. Other industries have tapped its potential for distance learning, corporate communications or on-line media events, like a shareholder's meeting. Today's challenge is not can you build a system to deliver audio and video over the Internet, but should you. The Business of Streaming and Digital Media gives readers a concise and direct analysis of the successes to capture and the pitfalls to avoid as they build the internet-focused portion of their distribution system.
Customer Reviews:
Not useful for businesses with a general consumer focus.......2006-08-28
This book had one welcome feature that I have never seen before - the email, personal web site, and phone number of the author, Dan Rayburn. Unfortunately, while I read this book in order to better understand the business models involved with selling media online the content is almost entirely focused on companies that wish to use streaming media for internal purposes such as training videos.
While this is of course a perfectly legitimate application of streaming media, it is not useful if you are planning to serve a consumer market. Moreover, there are disconcerting moments within the text where a survey done by Rayburn's company is discussed at length, only to conclude that it was not definitive, and more work needs to be done to draw conclusions. That sort of prevaricating makes the entire book seem more like an extended white paper or MBA student report than a definitive guide by a knowledgeable expert. The common-sense advice of later chapters (know your customer, calculate an ROI, etc) does nothing to dispell this impression.
Overall, this book would be moderately useful for a neophyte looking to manage the implementation of an internal video streaming service. But if you are looking at the consumer market or you have basic business and technology experience, it provides little new knowledge.
Excellent Read.......2005-09-30
As President/CEO of my own company, I found this book invaluable. I've read other streaming video books and this roadmap for efficient and effective video delivery is the best I've read. The emphasis on ROI in the context of "cutting edge" technologies was perhaps the most beneficial attribute of the book to my company. That said, the A-Z mechanics of implimenting streaming video or improving one's existing streaming video business model were extremely informative. I highly recommend this book to anyone considering digital media or to those currently using the technology with thoughts of streamlining and economizing their existing video delivery process. Dan Rayburn a guy worth listening to!
Required Reading..........2005-09-29
I really liked this book. This book is very easy-to-use and has an easy-to-understand style. It provides Account Managers & Media Planners a working knowledge of the tools and analyses for which these technologies will affect running a new media department. The real world examples are priceless.
I found that it makes all the proper recommendations and that this book is a must-read for anyone in the Streaming or Web conferencing space.
I make it required reading for anyone on my sales or account management teams.
Christopher Kelly
Media Services Operations Manager
Globix Corporation
Excellent intro to the business of streaming media.......2005-09-19
There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely.
DRSULO.......2005-09-18
This is a must read for anyone evaluating whether or not streaming is right for their business regardless of their organizations size. It gives you examples, backed by case studies, what has worked and more importantly what hasn't. Knowing what to avoid while considering your options, in many cases is as important as how to go to market. Understanding that will enable businesses to deploy that much faster and begin taking advantage of this technology, enabling them to begin to monitize on their strategy. I look forward to future publications.
DRS
Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.
New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data
* Discover how new video distribution channels & devices are affecting your content business
* Learn what you should pay for online video services and what you should expect in return
* Understand the differences between the Flash and Windows Media formats
* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals
Average customer rating:
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Digital Television Standardization & Strategies
Katharina Grimme
Manufacturer: Artech House Publishers
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Binding: Hardcover
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ASIN: 1580532977 |
Book Description
Covers the essentials of getting into and getting started in digital video including choosing and buying a camera, shooting top-notch video, dumping video to a PC, editing with both basic and advanced editing tools, and outputting your finished product to various media.
Teach Yourself VISUALLY features over 500 annotated, full-color screenshots, quick and to-the-point introductions, and useful tips.
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Exploring Visual Storytelling (Exploring (Delmar))
Brian Arnold , and
Brendan Eddy
Manufacturer: Cengage Delmar Learning
ProductGroup: Book
Binding: Paperback
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ASIN: 1418014923 |
Book Description
Film, video games, television ads, corporate presentations-whatever medium you're working in, a visual story is the most compelling way to provide your audience with information and, more important, with an emotional experience. Exploring Visual Storytelling analyzes the essential techniques of creating compelling visual stories. Based on the pioneering work of Minneapolis-based Visual Culture, this innovative book-DVD package examines and explains the fundamentals of the medium by covering the seven key concepts behind every visual story: context, character, conflict, plot, 2D space, 3D space, and time. Each topic is thoroughly explained in print and then applied in the companion DVD, fully demonstrating how these core concepts work together to create a cohesive, compelling story.
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Digital Broadcasting: Policy And Practice in the Americas, Europe And Japan
Manufacturer: Edward Elgar Publishing
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Binding: Hardcover
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ASIN: 1845423712 |
Book Description
Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms - cable, satellite, fixed or wireless broadband - countries have available for use and also upon government policies and regulatory interventions.
The authors show how policies towards digital television are also closely linked with spectrum - for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries' economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world.
Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.
Average customer rating:
- A must for understanding the future of television
- A concise and clearly-written analysis.
- Explosive! This guy knows what's going on!
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Value Creation and Branding in Television's Digital Age
Timothy M. Todreas
Manufacturer: Quorum Books
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Binding: Hardcover
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Television Disrupted: The Transition from Network to Networked TV
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This Business of Television
ASIN: 1567202721 |
Book Description
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the "vast wasteland" of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.
Customer Reviews:
A must for understanding the future of television.......2001-01-17
Having spent much of my career in the television industry I found this book fascinating. I would be surprised if it did not, over time, become a secret playbook for those in the industry interested in getting a leg up on their competition -- or at least in understanding what the future holds. My only minor complaint is that some of the forays into high-level MBA-type analysis were hard to follow for someone without a background in economics. Yet those occasions were rare (two actually) and did not detract much from this otherwise thought provoking and well written book.
A concise and clearly-written analysis........1999-11-02
Mr. Todreas brilliantly slices through the mountain of speculative bunk written about convergent media. The author concisely argues that value in the Digital Television Era will shift from distributors to certain branded content creators and established packagers. Supported by easy to read tables and a relaxed writing style, Mr. Todreas scores solid hits up and down his analysis.
I recommend that all television and media professionals, as well as consultants, read VALUE CREATION to better understand their opportunities as we begin to break free of the distribution bottlenecks of the Cable Era.
Explosive! This guy knows what's going on!.......1999-10-27
I normally choose books written by well-known authors. Timothy M. Todreas is not one of them.
What made me buy this book was the title, and its content: Just as mp3 and the Internet have revolutionized music and information, digital television will revolutionize the whole TV experience as well as the industry.
This book held me captive from page one to the end, because it holds the answers to so many questions in my line of work, which is a consultancy services for digital television!
I recommend it to anyone who is interested in where television is coming from, where it's going and what the h_ll you should do about it!
Book Description
IPTV and Internet Video clearly explains and demystifies the functions, markets, and future impact of this exploding technology. This book contains an overview of hardware, software, and Internet technologies, case studies, and covers a range of products and services. It is a guide to help leaders master the key trends and drivers transforming the world of broadcast television and the Web. Each piece of the puzzle is discussed in detail, from head ends, Web portals and VOD servers through advanced IP networks, DSLAMs and xDSL lines to viewers set-top boxes and multimedia PCs. Youll get a working knowledge of IPTV, enabling both non-technical and technical professionals to accurately analyze the emerging technology and business opportunities. Written by two leading digital media experts with, each with 25 years technology development experience and global insight, this book also looks ahead to IPTVs rapid deployment and future growth.
* Part of the NAB Executive Technology Briefing series which brings you industry technology information in a non-technical fashion
* Comprehensive introduction to IPTV and Internet Video networks and applications
* Quickly get up to speed on terms, market, and the business as IPTV and Internet broadcast distribution
* Reality Check perspectives in each chapter tie theory to real-world case studies
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Knowledge Management in the Digital Newsroom
Stephen Quinn
Manufacturer: Focal Press
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Binding: Paperback
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ASIN: 024051677X |
Book Description
If you are an editor or newsroom manager seeking new and more efficient ways of managing the ever increasing flow of information through your newsroom, this book will provide the information you need to make informed decisions about crucial organisational and equipment changes.
Case studies from newsrooms worldwide are used to present an overview of the information management tools and processes that are available to help journalists and media executives deal with information. Answers are suggested for some of the most pressing issues, including:
What are the factors driving change in newsrooms?
How are news organizations around the world re-organising their newsrooms to deal with information in new ways?
How are the opposing needs to cut costs and yet maintain journalistic quality being met?
What digital tools are currently available, e.g. for computer-assisted reporting?
How can reporters become more mobile?
How can trainee journalists be better prepared for operating within the changing newsroom environment?
Each chapter is supplemented by a 'how to learn more' section, suggesting further resources for tackling each issue.
Whether you are planning major change in your newsroom or simply wish to keep up with the latest industry trends, this is the book you have been waiting for.
Gain an overview of the impact of new technology in modern newsrooms
Learn how to manage information more effectively
Understand what new skills are being required of journalists
Books:
- Digital Rights Management: Protecting and Monetizing Content (NAB Executive Technology Briefings)
- Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
- Einstein: His Life and Universe
- Elle Decor: The Grand Book of French Style
- Essential Windows Presentation Foundation (WPF) (Microsoft .NET Development Series)
- Feedback: Television against Democracy (October Books)
- Feedback: Television against Democracy (October Books)
- Film Directing: Shot by Shot: Visualizing from Concept to Screen (Michael Wiese Productions)
- Film Directing: Shot by Shot: Visualizing from Concept to Screen (Michael Wiese Productions)
- Film Directing: Shot by Shot: Visualizing from Concept to Screen (Michael Wiese Productions)
Books Index
Books Home
Recommended Books
- Policy Studies for Educational Leaders: An Introduction, Second Edition
- International Business with Online Learning Center access card
- Classical Music for Dummies
- Consumer Protection Law in a Nutshell
- Gestures: The Do's and Taboos of Body Language Around the World
- Irish Born
- Hiking Wisconsin
- Fund of Acct, Advanced, Working Papers/Study
- Critical Beings: Law, Nation, and the Global Subject
- Doctor Who : Coldheart
Indie Producers Handbook : Creative Producing From A to Z
Sight, Sound, Motion: Applied Media Aesthetics
Editing Digital Video : The Complete Creative and Technical Guide
Audio in Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)
Video Basics
