High Speed Signal Propagation: Advanced Black Magic

Customer Reviews:

the "signal integrity" bible.......2007-05-13

Dr. Johnson gives signal integrity an identity, and tells you how to conquer a truly "black art" in electronics engineering.

As the data rates of electrical signals go up, the problems this causes are detailed, and solutions are presented that resolve the problems.

If youare doing high-speed digital design, high precision analog design, and want to make it work, this violume sheds light on the "dark" places.

Great subject material, unevenly covered.......2003-07-22

I had mixed feelings reading this book. Some sections were so good I was saying, "Bravo, well done" while other sections were so bad, I felt sorry for anyone trying to learn by reading them. (E.g. Ch4 on frequency domain modeling.) The book covers extremely useful material, but in an uneven way. It will especially appeal to readers who want simplified discussions of the ideas rather than deeper more theoretical discussions. For example, crosstalk --one of the most important topics, is covered in a very light manner, recommending use of simulators to obtain accurate results. Compare this with the coverage of the same subject in the remarkable book "Electromagnetic Compatibility" by Clayton Paul. Now, that book is "advanced" and "magical". This book doesn't get into any deep discussions of the fundamentals. It says that current flows in a loop, and inductance is related to loop area. Simple enough. Yet, how do we explain the inductance of the pin of an IC package, which is definitely not a loop? How is the energy-based definition of inductance used by simulators related to this simple definition? Even more fundamental, given that voltage can't be defined in a region where the magnetic field is changing, how come we can use the concept of voltage? (Read Paul Clayton for discussing all these concepts in great detail.)

Many previous articles are included in the book. Although some of them are entertaining (e.g. the pot hole story) most are just disturbances, and even worse, outdated and contradictory to authors later approach. For example, Dr. Johnson spends 3 pages! discussing how close a termination has to be, and drives an equation for the amount of reflection when the ideal termination is slightly away from the source. Later in a witty article the author declares that there is no more any excuse for not using simulation tools. He says "If you have to ask, simulate it." Definitely anybody who is wondering if their termination is close enough can download a free demo copy of PSpice and simulate this quickly and accurately.Nobody is going to use the equation the author drived and there is no new insight or theory developed either.

The author being the editor of the IEEE Ethernet specs, it is quite surprising how many sloppy mistakes there are. (KHz, kHz, Ghz, HZ,Hertz, hertz, pS, ps, ohm, Ohm, V, v, ; with and without spaces after the value are used with no consistency, "it's" is confused for "its" in more than one place, wrong equation numbers, irregular figures, mixed fonts and fonts sizes within the same equation, etc. are common occurrence.)

Despite its problems, this book will be a very useful reference book to people working in the field. Many sections have excellent detailed discussions. For example, performance regions of the transmission line breaking it into lumped, RC, LC, skin effect, dielectric loss, and waveguide dispersion regions is the most comprehensive I have seen. A useful book to add to one's library, but not a book lover's delight.

A must have reference for ALL digital design engineers.......2003-07-05

After ploughing through this book, I found it to be a treasure trove of useful information. It's well layed out, and well explained. As with their first "black magic text", it's full of helpful hints, guides, and rule'o'thumbs that will get you up to speed quickly so you can apply them and get expected results from your design. Well done Mr Johnson and Mr Graham, another excellent reference!

Average customer rating:

Excellent Introduction
Data, Voice, and Video Cabling
Excellently Writtten
An Instructors reveiw
An excellent and helpful book

Data, Voice, and Video Cabling
Jim Hayes , and Paul Rosenburg
Manufacturer: Cengage Delmar Learning
ProductGroup: Book
Binding: Paperback

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Data, Voice, and Video Cabling Laboratory Manual

ASIN: 1401827616

Book Description

Cabling is one of the fastest changing technologies today, and this updated book addresses the latest developments in premises cabling, including wireless networks. The "hands on" processes used in the installation of data, voice, and video cabling are observed using minimal theory and liberal practical advice. A logical format that separates key concepts into specific sections minimizes confusion between the unique installation practices among the different technologies. Copper cabling is first discussed, including coax, telephone, and Cat 3 and Cat 5 LAN cabling. A section devoted to fiber optics then follows. Within each section, discussions progress from the basics to components, installation, and testing to assist in the development of individual skills.

Customer Reviews:

Excellent Introduction.......2006-07-12

This book is easy to read and covers most topics in a logical easy to follow format. I am a architect and needed a good starting point for understanding cabling installation and various types of low voltage wiring systems (voice, data, CCTV, security). The author emphasizes that this book is meant for practical application, but he does provides good coverage of basic theories without being like an engineering textbook. The discussion of how fiber-optics are transmitted was very helpful. If one already knows the basics, this book may not be useful but I found it a good overview of the subject.

Data, Voice, and Video Cabling.......2001-11-21

Very dissappointing. The video cabling section didn't discuss splitters, taps, attenuators, modulators,signal loss and many other areas of video installation. The other sections were somewhat better but also lacking in depth. I've learned more from reading the appendixes in the Leviton Catalog.

Excellently Writtten.......2001-11-02

I found this book to be written in a way that can be understood easily by the common "Joe". I've read many books on this subject and found that I wish I would have started with this one to begin with. It lays out the foundations of the infrastructure field in a descriptive and understandable way. Excellent choice.

An Instructors reveiw.......2000-12-21

I have been teaching fibre optics (Canadian Spelling for fiber) and communications for a number of years now, and I have read and used most every book available on the subject. I have been able to get something pertinent out of all of them. I have been using "Data, Voice and Video Cabling for some time now. The majority of the time my students are offered these books, not as a requirement of the course, but as a an option. (They are supplied during the course free of charge.)

Recently a class involved in an extensive training course asked about Homework. I suggested reading the issued text books by the next morning. (Big mistake) The next AM, I was inundated with questions and ideas about communications cabling. Further, I sold 12 of the VD&V books immediately. Most of my people had spent many hours reading over and reveiwing all required reading. These students were all eminently qualified instructors in a Communications, train-the-trainer course.

Many people assume that they can learn everything from books without the benifit of formal instruction. An unfortunate mistake. I have to deal with this attitude on a daily basis. However if you want to be close to this assumption, try this book. Always keep an open mind and try to refrain from the negativity.

An excellent and helpful book.......2000-12-21

This book is probably the best book on communications cabling I have seen. It covers copper cabling and fiber in different sections which makes it less confusing. It has lots of good pictures on how to actually install the cables.

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Average customer rating:

Broadcasting, Cable, the Internet & Beyond

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
Joseph R Dominick
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback

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ASIN: 0072493836

Book Description

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Customer Reviews:

Broadcasting, Cable, the Internet & Beyond.......2000-06-23

This book has been used broadly in American Universities from the first Edition. This book provides a lot of infomarion about history, procedure, and broadcating technology itself in the United States. Currently, the area of broadcasting has been broaden into Internet. Web-casting is one of new types of broadcasting internationally. This 4th edition includes this new shapes of broadcasting on the Web. I hope this edition gives more insights of American broadcasting systems.

Modern Cable Television Technology, Second Edition (The Morgan Kaufmann Series in Networking)

Average customer rating:

Engineer
comprehensive but major reservations
Comprehensive (2nd Edition)
Excellent tutorial and reference
At last a fully comprehensive CATV handbook

Modern Cable Television Technology, Second Edition (The Morgan Kaufmann Series in Networking)
Walter Ciciora , James Farmer , David Large , and Michael Adams
Manufacturer: Morgan Kaufmann
ProductGroup: Book
Binding: Hardcover

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ASIN: 1558608281

Book Description

Fully updated, revised, and expanded, this second edition of Modern Cable Television Technology addresses the significant changes undergone by cable since 1999--including, most notably, its continued transformation from a system for delivery of television to a scalable-bandwidth platform for a broad range of communication services. It provides in-depth coverage of high speed data transmission, home networking, IP-based voice, optical dense wavelength division multiplexing, new video compression techniques, integrated voice/video/data transport, and much more.

Intended as a day-to-day reference for cable engineers, this book illuminates all the technologies involved in building and maintaining a cable system. But it's also a great study guide for candidates for SCTE certification, and its careful explanations will benefit any technician whose work involves connecting to a cable system or building products that consume cable services.

*Written by four of the most highly-esteemed cable engineers in the industry with a wealth of experience in cable, consumer electronics, and telecommunications.

*All new material on digital technologies, new practices for delivering high speed data, home networking, IP-based voice technology, optical dense wavelength division multiplexing (DWDM), new video compression techniques, and integrated voice/video/data transport.

*Covers the latest on emerging digital standards for voice, data, video, and multimedia.

*Presents distribution systems, from drops through fiber optics, an covers everything from basic principles to network architectures.

Customer Reviews:

Engineer.......2007-09-06

This is a very good book for someone interested in the CATV industry.

It gives you a good explanation of the technologies that allow CATV companies the ability to provide all the services now available.

It does this in one book, so that you don't have to hunt through several books to find what you need, when you need it.

comprehensive but major reservations.......2006-11-24

This encyclopedic reference appears to do a good job of spanning the tremendous range of technology comprising satellite transmission and reception ("transception"); head-end organization; regional and "last mile" distribution; and set-top box technology, steering (unfortunately) way clear of the hardware, firmware, and software issues associated with providing modern unidirectional and bidirectional digital services atop multiple tuners in home network (including up-and-coming IPTV) environments supporting slavable hard drives. HOWEVER, being an electrical engineer and, therefore, having naturally started with the chapter on modulation and analog detection, I was WOEFULLY disappointed. It is fine to author mathematical treatments with a heavy hand ("It is imperative that one understand ...," etc.), but one had better know what one is talking about. This is clearly not the case. Where mathematics are presented as putative groundwork for some forthcoming exposition, they are erroneous and weak. Irrelevant theorems from high-school trigonometry are cited as if they are the be-all and end-all of signal analysis. The description of run-of-the-mill Fourier analysis is flawed and terminologically imprecise. The Nyquist theorem is casually referred to as "Harry Nyquist's rule" and cited as if it were a side-effect rather than a vital principle--a principle that is clearly way beyond the authors' understanding, insofar as I never saw any development of the sampling theorem or the expansion of bandlimited functions in terms of sinc (no, NOT sync) pulses. Now, when I studied communication systems, it was critical to have a crystalline understanding of how the signal and power spectra morphed as one proceeds from block to block throughout the (analog or digital) system. Yet, the authors are unable to do this, muffing through vague mention of "X Hz of single sideband and Y Hz of double sideband" and obfuscatory, misleading diagrams of time-domain phenomena accompanied with similarly vague notions of orthogonal this or quadrature that but--you guessed it--steering clear of any precise mathematical exposition (a la Hilbert transforms or diagrams that clearly indicate signal spectra, satellite spectra, aliased sidelobes, etc.) while fumbling through discussions of "two layers" of filtering that attempt to lump transmission "filtering" and reception "filtering" into one logical task without asserting or fully executing any conceptual paradigm whereby the one logically inverts the other. Where is the sampling theorem? Where is the fundamental mathematical expression of amplitude modulation? Where is a clear diagram that demonstrates how the I, Q, and L analog TV signals are multiplexed? Why is there discussion of envelope detection without any mention of the Schwarz inequality? "Constellations" of QAM, QPSK, etc., "signals" are diagrammed without the merest mention of what one is actually looking at, viz., message vectors in Kotelnikoff space based upon an eigenvalue expansion achieved via Gram-Schmidt orthogonalization. What really blew me away, though, was--brief though it was--the most nonsensical statement of all: The authors were discussing various directions in digital compression, and I saw a subchapter heading entitled, "Fractals." I said to myself, "Wow! That's great! I wonder what they've managed and how." Well, the "explanation" was nothing more than, "Fractals are really useful; the only problem is in figuring out the equations." That's like a math student telling his teacher, "I've got the solution to the problem! The only thing I'm missing is the detailed algebraic expansion!"

Comprehensive (2nd Edition).......2005-08-23

Well done compilation that is approachable while covering a lot of ground. If you need one book that touches on all the technology aspects of the cable industry and can fit on your bookshelf, this is it. I highly recommend it.

Excellent tutorial and reference.......2003-10-28

This book is a remarkable survey of a very broad field. It is necessarily somewhat superficial in its coverage of some of the more abstruse topics, but provides the necessary essentials an engineer needs to operate in the cable television environment. Unlike mere compendia of archival publications, this book has a consistent pedagogical viewpoint and notation. It is oriented towards practicing engineers, providing just enough theory to support successful problem solving. I recommend it to anyone working in the field.

At last a fully comprehensive CATV handbook.......2001-03-07

In a quick growing market, and with daily technological improvements like cable television, the lack of a thoroughly comprehensive compilation was being noticed. This book, a kind of Bible for that specific area of telecommunications engineering, could approach a vast variety of technical and operational issues for the CATV industry. A vade mecum (lat. ¨goes with me¨, means essential) for every CATV engineer or technician.

Average customer rating:

Somewhat Obsolete
Obsolete Information
Book is dissapointing
Awesome Book
Great Manual

Telecommunications Cabling Installation
BICSI
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Hardcover

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ASIN: 0071409793

Book Description

THE MOST USEFUL TOOL A CABLING INSTALLER CAN HAVE

There's an acute need for trained and qualified cable installers NOW. That's why industry leaders McGraw-Hill and BICSI have joined forces to provide the most reliable cable installation training manual available. Field-tested by tens of thousands of technicians in 85 countries, BICSI's Telecommunications Cabling Installation is the #1 choice for anyone needing clear cable installation guidelines, parameters, codes, terms, and acronyms. It is the clearest, most complete guide to the ins and outs of installing cable. It…
Breaks each task into bulleted steps
Provides to-the-point overviews of each task's place in "the big picture"
Focuses on pathways, spaces, associated hardware, and structured cabling systems to enable channel/link testing within buildings
Gives guidelines for installing supporting structures, pulling cable, firestopping, grounding, terminating, splicing, connecting, testing, troubleshooting, retrofitting, safety, and transmission
Covers LANs, twisted pair, fiber, Gigabit Ethernet --every system installers need to know
Helps reduce errors with handy checklists
More!

Customer Reviews:

Somewhat Obsolete.......2002-02-08

Many portions of this book (the 2nd edition) are obsolete. This is due to a new TIA cabling standard (568-B) which was ratified right around the time of this book's release in the Spring of 2001. BICSI has since released a 3rd edition in 3-ring-binder format, but McGraw-Hill has not as of yet released the hardcover of the 3rd edition. If you plan on buying this book, either get the 3rd edition through BICSI or wait for McGraw-Hill to publish a hardcopy of the 3rd edition. But before you buy, read on...

Other than the now obsolete portions of this book, it is accurate, but without many exercises or detailed labs in this volume, I'd have to agree with other reviewers here and call it "lacking detail." Perhaps a lab-book is where all the details went. I have also noticed that this book goes so far out of its way to be "vendor-neutral" that it sometimes uses terms that almost nobody in the industry would recognize. This edition also fails to mention some new cabling innovations that have been around since early 2000.

Finally, just one point of interest here; the primary reviewer who has give this book a 5-star rating has a vested interest in the book as well. He is listed in the acknowledgements section of this book, so take those comments with a grain-of-salt.

Obsolete Information.......2001-03-23

This book contains old and soon to be obsolete information. Another reviewer says in his review "Its my understanding that an update is in the works and it can only get better". He is right. According to BICSI, they have written and will soon be selling a new version of this book. But this is the old book! I purchased this book now I find out that a new version is about to be released. I can't believe they are selling old book and passing them off as new material.

Book is dissapointing.......2001-03-23

I was expecting a lot when I purchased this book. I have been in the cable installation industry for over 25 years. I was looking for a book to teach communication cabling installation to new employees and to other individuals thinking of entering the cabling installation industry. The book has two major problems. First, the book provides cabling specifications that are based on old TIA cabling standards. BICSI publishes other manuals that have more up to date information. Therefore, this book contradicts the latest TIA cabling standards and other information that is used by everyone in the cabling industry. Second, most of the book's content is filled with bulleted points organized into lists. I assume that these bulleted point must be important but there is virtually no meaningful expanation of what these bulleted points mean and why they are important. As a result, I read lots of pages but didn't learn any useful information from this book. If you purchase this book and think you will become a cabling expert, you won't!

Awesome Book.......2001-03-17

This book is a 'must have' for persons that are involved in the installation of Telecommunications cabling in comercial buildings. This book is probably the most complete assembling of pertinant information of its kind. I highly recommend this valuable resource.

Great Manual.......2001-03-14

I have reviewed this technical manual from its inception in 1996 to date. This is the second revision and is much more inclusive than the first edition. It is a "must have" for each installer/technician in the industry. Strongly recommend it.

Broadcast Announcing Worktext: Performing for Radio, Television, and Cable

Average customer rating:

An informative read...

Broadcast Announcing Worktext: Performing for Radio, Television, and Cable
David Reese , Mary Beadle , and Alan Stephenson
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0240803566

Book Description

Broadcast Performance Worktext provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.

Students will look to this text not just as a reading assignment, but as an aide in learning the techniques of announcing. For professionals in the industry who are seeking change or advancement, this book will serve as a valuable tool for enhancing their knowledge and understanding of the craft.

Well designed format is easyily accessible to students, instructors and professionals

Includes self-study questions and projects to help test yourself on the skills as they are taught

Companion CD demonstrates various radio and tv announcing techniques

Customer Reviews:

An informative read..........2006-01-18

Reading this book and working through the cd won't exactly make you a broadcasting star, but it definitely guides you at the required talents and qualifications for conforming to industry standards.

The cd-rom consists of video and audio segments or snippets as they are quite short on the average; it includes voice commentaries, installation videos, teleprompters, and practice media for you to develop your skills.

The book is and entertaining read with chapters on the history of broadcasting, the various types of broadcasting( radio dj, television, cable etc), the great broacasters, interviews, the biology of the human voice mechanism, techniques and the like.

Overall this book is definitely helpful in guiding towards the broadcasting industry and could be useful for students of mass communication and media studies.

Bluetooth 1.1: Connect Without Cables (2nd Edition)

Average customer rating:

For its purpose, it is a very good book.
Bad! or best?? textbook to understand or teach Bluetooth
Want to move on ..
Disappointed
Makes a difficult subject as clear as it can be

Bluetooth 1.1: Connect Without Cables (2nd Edition)
Jennifer Bray , and Charles F. Sturman
Manufacturer: Prentice Hall PTR
ProductGroup: Book
Binding: Paperback

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ASIN: 0130661066

Customer Reviews:

For its purpose, it is a very good book........2004-04-27

I have read some of the other reviews and they seem to complain about the emphasis of this book on the technical details of Bluetooth. It is true that that is the case and for its purpose (i.e. making the Bluetooth specification understandable - some people do want to read about that!!!!) it is a wonderful book.

For anyone who has taken a look at the Bluetooth spec, it is a daunting task to read or understand it and this book breaks it down into easy to understand sizeable chunks. It is written by experts in the field and it consistently makes use of diagrams, pictures and bullet points to explain its concepts which makes reading it enjoyable.

For readers only interested in only one aspect/layer of Bluetooth, the book can act as a good introduction to that aspect and will at the same time demonstrate how that aspect fits into the big picture. The books has a chapter on almost each and every aspect of Bluetooth from technical details to marketting and branding.

I have seen many books on how to develop Bluetooth applications and this is not one of them. That is not its purpose! For its purpose, it is THE BEST book i've seen!

Bad! or best?? textbook to understand or teach Bluetooth.......2003-05-09

In Hands-free profile explanation, there are some drawings from Fig. 20-8 to Fig. 20-12. In these drawings, the pictures of Hands-free device and Audio Gateway are all opposite.
In real Hands-free profile, an Audio Gate-way is a cellular phone and a Hands-free device is a ECU which has audio I/F.
In these, the pictures of the cellular phone are all right side left, mirror image. I think this might be a kind of mistake on making books, but it is a bad joke or an evidence of carelessness of the authors that they could not find these in their proofreading phase.
If there were same kind of mistakes in the other parts, a reader would need to read all related specifications and check them. It might make a reader to be a real expert of Bluetooth, but who want to buy and read this book with referencing the all specification in the same time?

Want to move on .........2002-09-11

This is book is okay for someone wishing to understand the protocols and the building blocks that make up the protocol stack. But its emphasis on the applications is very, very poor.

I personally think that the numerous companies now have invested money in the building blocks and now want to benefit from developing applications, which can be sold to their customers.

This book does not add anything new for me.

Disappointed.......2002-08-26

I was very disappointed with this book. It seems very hurried and rushed, where the authors chop and change in the text. There seems to be a lot of discussion for the baseband stuff, but all the application stuff was poor. I wanted a book that told me how to create my Bluetooh applications and this one didn't.

Anyone?

Makes a difficult subject as clear as it can be.......2002-03-08

Bluetooth is a really long spec (1000 pages) and the decentralized, spontaneous nature of the networks that it spawns seem very flexible and robust, but at the same time fairly complicated. I come from a pci background and although I'm sure that there is more complicated stuff out there, I would venture to say that bluetooth is one of the more complicated networking spec's you can attempt to learn. However, if the bluetooth market is going to explode to something like $3bn by 2007, then thousands of engineers will have to understand the spec well enough to be able to design with it.

There are definitely times during this book (I'm 25% through it now) where I really have no idea what these guys are talking about even after re-reading the paragraph several times. More often than not, it's best to just make a note of it in the margin and come back to it later since the text cross-references and repeats itself comfortably often. But there are also lots of moments when I realize that I wouldn't have a clue if I was trying to understand this directly from the spec.

These two authors do a very good job of explaining why things are the way they are. Their writing skills manage to somehow avoid causing confusion and I can understand their state machines and communication diagrams within a few seconds of staring at them. I've found that I can cruise through 30 pages per day comfortably and 60 pages if I put more effort into ignoring the outside world. It's surprisingly easy to motivate myself to pick up the book to start a new chapter because the chapters are laid out such that you are left wondering how the rest of the system fits together. The explanations and acronyms for the most part stick with you as you go through the material. I've found lots of instances where it seems like proof-reading was done with a spell-checker. There are also a couple of numerical mistakes, but nothing that causes confusion.

One tip I've found that helps a lot with going through material like this is to have an application in mind and mentally design for it as you read through the book.

Book Description

For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this landmark text as Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition.In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales. The text retains all of its original focus on the electronic media, while adding in-depth and expanded information on newspaper, magazine, Interactive, Yellow Pages, and outdoor/billboard.Among the new chapters and features to this edition, readers will find a particularly relevant chapter on sales ethics, a chapter on emotional intelligence (discerning and then matching the emotional needs of a prospect), and up-to-date information on Interactive media selling. Praised by educators and sales training managers throughout the country, Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition advocates a solution selling approach that one reviewer called "the best synthesis of behavioral psychology, common sense, and professional salesmanship I 've ever read. "

Customer Reviews:

Media Selling and Media Literacy.......2004-12-19

Mass Media has replaced the public square in the 21st Century. I teach production and design for media. For those who want to teach media literacy and an understanding of media and media systems in the United States this book offers valuable insight into our media's inner workings. Charles Warner spent decades in the trenches and board rooms of major media organizations. Without the knowledge of the inner workings of the systems for which they design, my students cannot produce meaningful and transformational design for the industry. As consumers of media and practitioners in the making of media, we need to understand the media selling world. Charles Warner's real world anecdotes are worth the price of the book. The Cable Television chapter by William Grimes is required reading for my Broadcast Design students. This book essential reading for anyone who wants to understand how the economics of media affects the democratic dialogue in the public sphere.

Media Sales Exec........2004-02-27

This book is a must read for anyone interested in getting into media sales or those wanting to sell more effectively. Charlie is a consummate pro who balances decades worth of actual media sales experience (not as a consultant, but as a front line seller) with finely honed skills as a teacher. His contributing authors take a pragmatic approach to each of their subjects that allows you to jump to the section to match your interest in specific media platforms. Read this book yourself and make it required reading for your sales staff and watch the number of sales call go up, quality pipeline increase and deals get to closure faster.

fFinally a comprehensive text for MEDIA SELLING.......2004-02-13

There have been scores of texts devoted to transactional selling skills. There are also some fine texts on Media Planning and buying....This is the first that I have uncovered that gives a comprehensive view to the skills needed to establish value and compete as a media sales rep. I was in radio sales management for27 years..I am currently teaching Advertising Sales at the University level...this text resembles the first 3 months of a rookie sales person.

Terrific background.......2004-02-12

The anecdotes help make this an interesting read..which is difficult for a textbook. It is excellent for something thinking about going into the field or who is looking to review the basics.

Great read...especially for a textbook.......2004-02-12

I found mr. warner and mr. buchman's book an excellent treatise on media sales. I also enjoyed the anecdotes. I have not seen a book like it.

A Guide For Telecommunications Cable Splicing

Average customer rating:

Good Basic Guide

A Guide For Telecommunications Cable Splicing
John Highhouse
Manufacturer: Cengage Delmar Learning
ProductGroup: Book
Binding: Paperback

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Fiber Optics Technician's Manual

ASIN: 0827380666

Book Description

This is the perfect resource for staff development and training for a telephone company or any company installing and maintaining their own phone system. Spanning a broad range of topics from cable history and elementary color code to cable throws and fiber optics, no single resource provides as much information in such a concise volume. How-to's and hints from experienced splicers are included.

Customer Reviews:

Good Basic Guide.......2005-08-29

Very limited resources available on this subject and the author has put together a nice basic reference book on the craft.

Average customer rating:

Ideally for Bluetooth Developers
Excellent all round coverage
The best Bluetooth book yet, but...
Comprehensive and practical
An excellent Bluetooth resource.

Bluetooth: Connect Without Cables
Jennifer Bray , and Charles F. Sturman
Manufacturer: Prentice Hall PTR
ProductGroup: Book
Binding: Hardcover

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ASIN: 0130898406

Book Description

-The complete Bluetooth tutorial and reference for every professional
-Accessible, practical explanations of the entire Bluetooth standard
-Bluetooth applications, components, security, and development issues
-The future of Bluetooth: Bluetooth 2.0 and beyond

***Foreword by Joe Mendolia of CATC.

Introducing tomorrow's hottest wireless technology: Bluetooth!

Bluetooth wireless technology is on the verge of revolutionizing communications, enabling virtually any communications device to transmit voice or data securely, at high speed-without wires! Now there's a complete professional's guide to this remarkable technology. In Bluetooth: Connect Without Cables, two leading Bluetooth implementers explain the Bluetooth standard more clearly than it's ever been explained before. Even better, they place Bluetooth in context, covering global markets, applications, complementary technologies, connection to WAP, even leading-edge development issues. Coverage includes:

-Bluetooth: origins, goals, and key industry players
-How Bluetooth voice and data connections work: service discovery, piconets, scatternets, and other key concepts
-Key Bluetooth components: antennas, radios, host systems, profiles, and more
-The Bluetooth protocol stack, in depth: module layers, host layers, and cross-layer functions
-Securing Bluetooth communications
-Bluetooth production testing, conformance, and qualification
-The emerging market for Personal Area Networking devices, including other technologies related to Bluetooth.
-The future of Bluetooth: Bluetooth 2.0, Human Interface Devices, and more

Whether you're a systems designer, developer, manager, marketer, or customer, Bluetooth: Connect Without Cables shows you exactly how to exploit Bluetooth for simple, seamless, intuitive wireless communications-starting now.

Customer Reviews:

Ideally for Bluetooth Developers.......2002-01-31

The book provides all information about Bluetooth in a Nutshell. Sometimes too many details, but in general a good read with a lot of useful hints.

Excellent all round coverage.......2002-01-08

I especially like the fact that it not only covers Bluetooth, in a level of detail I require, but gives well balanced coverage of the related technoligies. Too many books operate in isolation of their immediate enviroment.

The best Bluetooth book yet, but..........2001-11-06

I thought that this book started well. However, as the book moved on, more and more extraneous side material creeps into each chapter, while at the same time it becomes less and less detail oriented. The result is that more and more topics are introduced but not well explained. I would have greatly preferred if fewer side topics were discussed and more detail was focused on the central issues. I ended up spending the latter 2/3s of the book feeling glazed over. I still feel that this is the best Bluetooth book on the market, but that's because most of the other books are so terrible. No matter what book you buy, you will have to read the Bluetooth spec in its entirety. This book will at least give you a broad overview that the spec is so sorely missing, though that could have been done with far fewer pages.

Comprehensive and practical.......2001-02-13

FACTS: I counted about 1,9M characters in this book, about 1M in "BT demystified" and "BT Revealed". COMMENTS: the authors of this book have practiced BT. They tell you more than just what is in the standard: they explain what is missing or what is not clear in the standard. Chapters about security, qualification and implementation are really precious. They do not expose facts or figures, they explain why and how in simple words. CONCLUSION: We are not yet at the level of a "BT for dummies" because there's no sample application CD, but we are getting closer...

An excellent Bluetooth resource........2001-02-10

Connect Without Cables is the best of the current books for developers and implementers who are making their way through the complexities of the specification for Bluetooth wireless technology. The authors take the us through the multiple levels from RF through real world applications in a consistent and insightful fashion. Additional sections help the reader understand the context of the technology and hint at its exciting potential in the marketplace.

I found this book to be much less of a walk through the specification and more of a view through the eyes of one who has actually implemented Bluetooth and knows where the trouble spots are. The reader is given insights into some of the real thorny issues, and even given suggestions on how to address them.

Although the subject matter is at some times quite dense, the authors do an excellent job, consistently introducing the topics in an overview, and always following with a good summary of the salient points in each section. Readers in the USA should be prepared for an occasional non-American term, phrase, or spelling which may not be listed in the text's extensive and otherwise quite useful glossary, reminding us that Bluetooth wireless technology is truly of global interest and potential impact.

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