Book Description
During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. These unforgettable depictions of exploding bowling pins, crashing cars, baton twirling majorettes, and lassoing cowboys were the fodder for legend and lore. Neon designer Len Davidson has captured the magic with over 350 photos of superb vintage signs. He has drawn on renowned photographers, museums, and private collections, as well as his own Neon Museum of Philadelphia pieces to compile the definitive photo archive. Davidson has also expressed the legend in words. The pages echo with the voices of sign makers and shopkeepers, photographers and preservationists. Architects and sign artisans will find this collection invaluable. It is also an essential volume for anyone who has been captured by the spell of the highway and neon's siren song.
Customer Reviews:
Very useful book.......2007-03-31
This book has a nice variety of vintage signs. It is great to see the original color of the neon since I am restoring an old Pegasus that came off a Mobil gas station.
The author appears knowledgeable and it is difficult to find books on this subject. It is fun to read the short discriptions of the histories of the signs and anecdotes from other collectors.
Anyone who grew up with neon signs would enjoy this book.
Great book for those who appreciate neon.......2004-12-21
I just recieved this book as a gift and I love it. The book is filled with color photos of neon from around the country, and includes a fair amount of info on each sign. I was unaware this book exsisted until i recieved it, but it was a pleasant surprise. This book is a must have for vintage enthusiests, and fans of neon in general.
Incredible Book!!.......2004-07-01
Properly titled VINTAGE NEON (as shown on the cover) this book contains incredible photos and narrative of these beautiful works of art. Fans of "Americana" will especially enjoy this fading slice of American Roadside Life.
Glowing Neon.......2000-01-28
Mr. Davidson's expertise in both the technical and artistic creation of neon is more spectacular than the lights themselves. Although expensive, this book is by far the most authoritative glimpse the craft and its appreciation than any other volume ever written. In the vernacular of the modern generation, it is 'tubular'. Almost every conceivable manner of neon is included; businesses include car showrooms, shoe stores, butcher shops, bakeries, motels, drive-ins (both theatrical and eatery), and in abundance, restaurants. Locations include many havens of neon distribution, such as the author's beloved Philadelphia, Route 66, California, and a much overlooked plethora of vivid glamour, Vancouver British Columbia (Canada). This volume is absolutely enchanting for anyone who has ever spent a night in a lodging illuminated on the exterior by a tint of pink, green, yellow, or blue. Of the 200 books in my personal 'Roadside Library', this is my favorite. Anyone who treasures illumination will consider "VINTAGE NEON" enlightening.
Amazing collection of old signs........1999-10-25
A tribute to the forgotten signmakers of the 1920's through the present. Lots of color pictures contributed by neon sign enthusiasts from around the country. Expensive, but if you like old signs, this book will make you happy.
Average customer rating:
- Excellent
- A well structured approach to the subject.
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Sports Marketing: A Strategic Perspective (2nd Edition)
Matthew D. Shank
Manufacturer: Prentice Hall
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Principles and Practice of Sport Management
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Financing Sport, Second Edition (Sport Management Library)
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Sport Public Relations: Managing Organizational Communication
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Sport Finance
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Law for Recreation and Sport Managers
ASIN: 0130407917 |
Customer Reviews:
Excellent.......2001-10-29
It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.
A well structured approach to the subject........1999-02-17
Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.
Average customer rating:
- Neon Rules!
- Self-serving dribble !
- Lively and Fascinating!
- fun and educational
- An anecdotal, Runyonesque Times Square memoir.
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Signs and Wonders : The Spectacular Marketing of America
Tama Starr
Manufacturer: Currency
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Binding: Hardcover
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ASIN: 0385486022
Release Date: 1998-04-13 |
Book Description
Signs and Wonders is a richly detailed history of the giant animated signs known as "spectaculars," the evolution of which has mirrored the evolution of American commerce and society throughout the twentieth century. Although the book concentrates on Times Square, now as ever the spectacular's principal gallery, readers may be surprised to learn that the spectacular once flourished in every American city across the land.
The blazing images portrayed in these signs are far richer and more complex than they appear to be, for they embody the soul of commercial culture. At the core they are the means by which corporations over the decades have talked to America and conveyed the messages that have helped to shape our daily lives. In large measure they pioneered the electronic communications revolution now taking place all around us.
Coauthored by the third-generation owner of Artkraft Strauss, the century-old company that built most of Times Square's landmark displays, Signs and Wonders follows the evolution of the spectacular decade by decade, revealing the signs' importance as both social and technological milestones. Culled from the reminiscences of scores of eyewitnesses, fleshed out with extensive archival research, and illustrated with dozens of historic photographs, the book reveals how the mighty supersigns came to be, and tells the fascinating stories of the promoters, con men, and geniuses who fashioned color and light, electricity and information, into icons.
Chronicling this thrilling, little-known segment of history, Signs and Wonders is a stirring celebration of the American imagination.
Customer Reviews:
Neon Rules!.......2006-04-18
"Our signs tell us who we are." That's they key point of Tama Starr and Edward Hayman's wonderfully evocative book, "Signs and Wonders." This account of the animated super-signs called spectaculars, whose principal habitat was Times Square, is both compelling history and personal narrative-Starr's company is largely responsible for the Square's landmark signs. Thus readers gain original, first-hand information on the creation of such memorable displays as the "smoking" Camel sign as well as the most enlightening exploration yet of signs as cultural and technological markers. (One lesson learned is that the great handmade neon signs have been totally usurped by prefab vinyl and LED displays--making neon an ever-hotter cultural item.) Photo-illustrated, the book is the best and most comprehensive work on its fascinating subject.
Self-serving dribble !.......2002-04-01
What a disappointment ! This book goes to show that sometimes you can judge a book by its cover. The glitzy, superficial cover accurately warns of the trifling and shallow literary contents awaiting the reader. Ms. Starr would do well to gather her family's 100 + years worth of photographs and compile a coffee table book on the history of Artkraft Strauss rather than pretend she can write.
Lively and Fascinating!.......2000-08-27
I had no idea until I read this book how much signs mirror American history and imagination. The authors take us on a lively behind-the-scenes journey through the electric century. Beautiful color and black-and-white photos too. A fun read.
fun and educational.......1999-04-15
I enjoyed this book as much for Tama and Edwards personal enthusiasm for the subject and their behind the scene storys as for the history and insight to the world ofadvertizing and mass marketing.
An anecdotal, Runyonesque Times Square memoir........1998-01-23
This usually jaded reviewer of NY books just fell in love with Tama Starr's account of growing up in Times Square, her village, where her grandfather, Jake, a 1930s Runyonesque rascal, practically invented the neon sprawl that has become the city's foremost landmark. Part memoir, part history and wonderfully anecdotal, with characters that chroniclers like Runyon and Winchell and Lardner doted on, Tama Starr (first the child, later the girl and finally the owner-executive running Artkraft Strauss, Jake's neon sign company) pulls the Broadway curtain back on an American story no one has told before--how glitz got to be glitz, and Times Square got to be Times Square. And there's more: provocative stuff on the emotional affects of light and how advertisers use it to sell their wares; how the famous Camel smoke-ring sign was conceived and built; how developers nearly darkened the great white way forever; and, of course, how the New Years Eve ball got to be the New Years Eve ball. Still a ways off from publication (April '98), nonetheless put this on your list if you want a good New York read. Like the Daily News, it's as much New York as you can get.
Average customer rating:
- Media Selling and Media Literacy
- Media Sales Exec.
- fFinally a comprehensive text for MEDIA SELLING
- Terrific background
- Great read...especially for a textbook
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Media Selling: Broadcast, Cable, Print and Interactive
Charles Warner
Manufacturer: Blackwell Publishing Professional
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Selling Electronic Media
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Media Planning Workbook
ASIN: 0813804175 |
Book Description
For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this landmark text as Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition.In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales. The text retains all of its original focus on the electronic media, while adding in-depth and expanded information on newspaper, magazine, Interactive, Yellow Pages, and outdoor/billboard.Among the new chapters and features to this edition, readers will find a particularly relevant chapter on sales ethics, a chapter on emotional intelligence (discerning and then matching the emotional needs of a prospect), and up-to-date information on Interactive media selling. Praised by educators and sales training managers throughout the country, Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition advocates a solution selling approach that one reviewer called "the best synthesis of behavioral psychology, common sense, and professional salesmanship I 've ever read. "
Customer Reviews:
Media Selling and Media Literacy.......2004-12-19
Mass Media has replaced the public square in the 21st Century. I teach production and design for media. For those who want to teach media literacy and an understanding of media and media systems in the United States this book offers valuable insight into our media's inner workings. Charles Warner spent decades in the trenches and board rooms of major media organizations. Without the knowledge of the inner workings of the systems for which they design, my students cannot produce meaningful and transformational design for the industry. As consumers of media and practitioners in the making of media, we need to understand the media selling world. Charles Warner's real world anecdotes are worth the price of the book. The Cable Television chapter by William Grimes is required reading for my Broadcast Design students. This book essential reading for anyone who wants to understand how the economics of media affects the democratic dialogue in the public sphere.
Media Sales Exec........2004-02-27
This book is a must read for anyone interested in getting into media sales or those wanting to sell more effectively. Charlie is a consummate pro who balances decades worth of actual media sales experience (not as a consultant, but as a front line seller) with finely honed skills as a teacher. His contributing authors take a pragmatic approach to each of their subjects that allows you to jump to the section to match your interest in specific media platforms. Read this book yourself and make it required reading for your sales staff and watch the number of sales call go up, quality pipeline increase and deals get to closure faster.
fFinally a comprehensive text for MEDIA SELLING.......2004-02-13
There have been scores of texts devoted to transactional selling skills. There are also some fine texts on Media Planning and buying....This is the first that I have uncovered that gives a comprehensive view to the skills needed to establish value and compete as a media sales rep. I was in radio sales management for27 years..I am currently teaching Advertising Sales at the University level...this text resembles the first 3 months of a rookie sales person.
Terrific background.......2004-02-12
The anecdotes help make this an interesting read..which is difficult for a textbook. It is excellent for something thinking about going into the field or who is looking to review the basics.
Great read...especially for a textbook.......2004-02-12
I found mr. warner and mr. buchman's book an excellent treatise on media sales. I also enjoyed the anecdotes. I have not seen a book like it.
Average customer rating:
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Neon Nevada
Sheila Swan , and
Peter Laufer
Manufacturer: Univ of Nevada Pr
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ASIN: 0874172462 |
Amazon.com
Something's glowing out in the desert night, but it isn't New Mexico, and these creatures aren't visitors from another planet. There is a pig with wings--who may well be fleeing the Nevada barbecue establishment he advertises--and a creature who looks something like Elmer Fudd with a lightning bolt for a body. But that's as close as we get to alien beings, unless you count the penguin in a ten-gallon hat and cowboy boots. These colorful images of cartoon cowboys, cowgirls, women bathing in martini glasses, and martinis sans women illuminate an aspect of Americana--the neon sign--that has been largely neglected.
Customer Reviews:
THEY'RE BRIGHT, ALRIGHT!.......2004-04-01
"Neon Nevada" is as glitzy and eye-popping as the lights that line Las Vegas. It's also a collection of photographs of a cultural phenomenon - neon lights.
Neon signs have long illuminated the road sides and cities of Nevada, perhaps more impressive because they wink against a still desert sky. What would the Las Vegas strip be without the multi-colored lights that pop and swirl above it? Or, who would recognize Reno without the giant red art deco letters that proclaim it is the biggest little city in the world?
The accompanying text offers a short history of neon sign making from its origins in Paris to its spread across the United States. While bright with humor, Neon Nevada is also a valuable commentary on our cultural heritage.
- Gail Cooke
Book Description
Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America's Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings—the ways we "read" landscape. With an emphasis on how the use of signs changed as the nation's geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.
Using a rich archive of trade and professional magazines along with existing academic literature and the landscape itself, Jakle and Sculle offer compelling images and commentary on commercial and regulatory signs in both downtown and roadside settings. They explore how reading and displaying signs contribute to our sense of community and our sense of self, the aesthetics of signs, and how, through regulation, Americans have responded to signs as both beauty and blight in their landscape.
Broad in scope and significant for its consideration of both the look and meaning of signs in the context of twentieth-century history and society, Signs in America's Auto Age will appeal to those with an interest in American cultural geography, urban history, and popular culture.
Average customer rating:
- WARNING: This book is the BEST outdoor book I have read.
- book review
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Advertising Outdoors
David Bernstein
Manufacturer: Phaidon Press
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ASIN: 0714836354 |
Customer Reviews:
WARNING: This book is the BEST outdoor book I have read........2003-12-26
From Billboards to Street Furniture, this book covers it all. I got my start building Billboards and ideas gleemed from this book. The information is "pound-for-pound" a great guide to the history, present and future of outdoor advertising. If just one person with vision would read this book, you might find he'll be the next Ted Turner, Wayne Huizenga BOTH took it outdoor to make a fortune. Way to go David!
book review.......2001-05-16
I WANT TO ORDER THIS BOOK,BUT I NOT SURE THIS BOOK IS I WANT. SO I NEED YOU E-MILL FOR ME TO REVIEW THE BOOK.I NEED BUY THIS BOOK FOR BOSS ! THKS FOR YOURS!
Book Description
Capture the glory of flight in this nostalgic look back at the colorful posters that lured yesterday's passengers to take to the air. Constellations, tri-motors, and DC-3s are featured decked-out in the liveries of their owners and presented in stunning color artworks created by such famed artists as Norman Rockwell, Calder, and other popular painters. Nostalgic poster art contained within tells the history of yesteryear's airways through its free-spirited and colorful advertising.
Customer Reviews:
Great Nostalgic Fun.......2006-03-14
Impressive look back to early days of air travel. The posters are very clear and have been reproduced well. This is a keeper!
Superb Book.......2005-01-09
This is a superb book. The posters are gorgeous and interesting-such as evocative scenes from North Africa in the 1930's and an airplane where the passenger seats were in the wing root. The text is intelligent and concise. Overall the book transports you to times and places far away. We have watched people aged 8 to 80 with no special interest in airlines spend far more time with it than they (or we) had expected.
Mr. Szurovy has had a life long love affair with airplanes, and it shows in this book. We highly recommend it for those who love airplanes, and those who want a great book of romantic and exotic posters from airline companies of yesteryear.
A lovely book.......2003-09-30
If you take an interest in world aviation history from the passsengers' viewpoint, this book should conjour up the romance and adventure of flying by air during the last century. And in the days when it was extremely expensive relative to sea and land travel, you can understand the need of the airlines to entice people to spend the money.
The book has posters from around the world, even from Australia's Qantas (which the author mis-spells as Quantas), but not alas from a New Zealand airline (but don't worry, the book "The Aircraft of Air New Zealand and affiliates since 1940" puts that right). All posters in this book are superbly reproduced, with an adequate commentary and the page design is very nice. Good stuff!
Up, up and away........2003-09-22
The main difference between early airline posters and later years was the size of the plane. The new winged transport was a prominent design element and the end location, if any, was hardly mentioned. Now, with air travel so commonplace and lots of airlines using the same jet (thanks Boeing and Airbus) the destination is the selling point. Geza Szurovy has selected some fascinating examples of the genre for his book.
Page eleven shows the first airline poster, the 1914 St Petersburg to Tampa route, in a tiny Benoist flying boat, that amazingly only carried one passenger. The venture lasted three months. Of the 170 posters shown there's plenty of choice to nominate your favorites, I like the ones that feature cut-aways of the aircraft and also the beautiful stylised airbrush rendering of New York that TWA used for their Transcontinental Boeing 307 poster from 1940, on page fifty-eight.
Presented in a book these posters create their own interest but I don't think many of them would have won any design awards. The typography and graphics, mostly paintings, just reflect what the airlines marketing department wanted. However ignore the type and look at the artwork and you'll see some wonderful illustrations from Cassandre, Jean Carlu, McKnight Kauffer, David Klein and Stan Galli and one from ace cartoonist Jack Davis, for Icelandic Air.
This is a large size all-color book but I was disappointed by the bland presentation, all the posters are butted into a light grey top-to-bottom panel on each page and even more annoying, on many pages, someone had the silly idea of adding small black and white photos of the planes that appear in the posters. This addition makes the depth of many posters smaller than they need be and the little photo, frequently showing plenty of detail, is just wasted. Fortunately this design treatment does not apply to every page.
If you are interested in the graphics of the airline business have a look at the beautifully designed 'En Route' by Lynn Johnson and Michael O'Leary, this concentrates on airline luggage label art and shows some super examples from airlines featured in 'The Art of the Airways'.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Book Description
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of `commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the `rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.
Book Description
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.
Customer Reviews:
An intriguing, original, seminal history of travel routes.......2004-07-09
Catherine Gudis' Buyways is a unique and intrinsically fascinating history of the advertising billboard industry in America. Of immense value for the academic study of American business history, Buyways is also highly recommended reding for travelers and non-specialist general readers interested in wayside advertising and highway history. From legal battles between environmentalists and business interests, to the involvement of artists and behvioral scientists in billboard presentation and design, Buyways provides an intriguing, original, seminal history of travel routes and advertising format choices.
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- Walkin' the Talk: An Anthology of African American Studies
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- White Bicycles: Making Music in the 1960s
- Wise Women: A Celebration of Their Insights, Courage, and Beauty
- Worms Eat My Garbage: How to Set Up & Maintain a Worm Composting System
- A Game as Old as Empire: The Secret World of Economic Hit Men and the Web of Global Corruption (BK Currents)
- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- Age of Propaganda: The Everyday Use and Abuse of Persuasion
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Books Index
Books Home
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American Signs: Form and Meaning on Rte. 66
