Public Speaking: An Audience-Centered Approach (6th Edition) (MySpeechLab Series)

Book Description

This FlexChoice product features two components: a full-color book and a Website that includes two online chapters, audio clips, pedagogy from the regular Public Speaking, and many interactive activities. The new FlexChoice version of Public Speaking retains the distinctive and popular audience-centered approach of the full book, which emphasizes the importance of analyzing and considering the audience during the public speaking process. With an engaging writing style and numerous examples, this book serves as a foundation for speechmaking as it guides readers through every step of the process. The website includes the complete text of two chapters (18 and 19), pedagogy, many illustrations, sample speeches, online practice tests, flash cards of the key terms, and many other interactive activities. For public speaking students, or anyone looking for an interactive way to improve their speech communication.

Customer Reviews:

Multi Media Public Speaking Training.......2006-07-19

'Audience Centered' seems to be an obvious off-shoot of the teaching styles, that have become hyper-popular over the last decade or two, that claim to be 'Student Centered'. Is it just a buzz word, or is there something in it? As another reviewer points out, Audience Centered public speaking dates back at least as far back as Aristotle.

In keeping with the new-fangled approaches towards learning, 'Pubic Speaking: An Audience Centered Approach' offers the student a full multi-media experience, that is reflected in the price. However I love such an approoach as it allows the student to learn in his or her preferred learning style.

While I don't need to go into the contents of the course because the product description by the publisher is more than adequate. This renewed package though, is a veritable collection of expert advice on all aspects of public speaking, from preparing to completion. What is more, you can actually see the speeches being delivered through examples provided by online video clips.

Without a doubt the price for this package is a little steep. You might fid it worth it, or you might not. Value is so subjective after all, but 'Public Speaking: An Audience Centered Approach' certainly takes advantage of the many more learning channels available today, than a book alone can, or even an audio/book course.

The Sixth and Ever Better Edition.......2006-07-11

You can't say that the audience-centered concept used in this book was pioneered by them. After all, in the first paragraph the authors give credit to Aristotle for defining the elements of speechmaking as 'of speaker, subject and person addresed - it is the last one, the herer, that determines the speaker's end and object.'

The first edition of this book, about 15 years ago, set the tone for what has now become the sisth edition, with each edition improved by audience feedback and new educational concepts. The general concept of keeping the audience at the center of of the speakers mind through all of the steps in the process.

Of course, this does not mean that the speaker tells the audience only what they want to hear; to do that would not convey anything to the audience but a good feeling. Some of the example speeches, 'I Have a Dream,' Martin Luther King, Jr., speak to people holding views very opposed to his.

The highly illustrated book is carefully organized with a mixture of text, tables, drawings, comments and questions to maintain the students interest while educating him. Indeed these techniques are some that can be used by the student in his speeches.

Good copy.......2005-09-17

I know that this is a teacher's edition but I presumed that because it was, it would have come with the DVD which is included in the student's addition. Other wise the book is exactly the same as the student's edition and was sealed as stated. Overall, I am pleased with the transaction.

Fast Service / Low price.......2002-08-08

Paid low price for quality book and fast delivery!

Easy to read- great to use.......2000-04-25

This is a really good book. I used it for a college class on public speaking, and I would have been lost without it. It covers things that you always forget to include, and great hints on how to increase your confidence and persuade an audience. For someone like me who was terrified, but no longer is of public speaking, and for those who just need a refrsher course, this book is brilliant.

Average customer rating:

Technical Communication
Mary M. Lay , Billie J. Wahlstrom , Carolyn Rude , Cindy Selfe , and Jack Selzer
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Paperback

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ASIN: 0256220581

Book Description

Technical Communication represents the works of five highly respected authors, all writing in their areas of expertise. Scientific examples and assignments within a social context are used for a realistic view of communication issues. This is the only text to extensively address argument, including reasoning, credibility, persuasion, decision making, problem solving, and critical thinking. The topic of audience is also addressed more thoroughly than in any other text. The book covers the traditional parts of the technical communication course but has been updated greatly to respond to the demands that the computer places on communicating.

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

Average customer rating:

Creating Powerful Radio by Valerie Gellar
Don't seek a job without it!
As usual Valerie Geller hits it out of the park!
"Powerful" is the operative word
WOW!

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
Valerie Geller
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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The Powerful Radio Workbook
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The Radio Station, Seventh Edition: Broadcast, Satellite & Internet

ASIN: 0240519280

Book Description

The book I wish someone had given me
David G. Hall
VP/Programming CBS Radio
KNX & KFWB Los Angeles

Filled with the essential tricks of the trade that take an entire career to learn
Lee Harris
1010 WINS/ New York

Now Ive got the help I need to find and develop hit talent.
David Gleason
Vice President of Programming
Univision Radio

For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

Customer Reviews:

Creating Powerful Radio by Valerie Gellar.......2007-08-01

This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the tricks and tools of the trade you will ever need. If you are new to the industry or even if you have been in the industry for a while, this book is a must have cos it will show you ways of finding new ideas, staying on top of the game and it will stop you from going stale. it's a powerful radio bible that all educational & broadcasting institutions should encourage students & staff to read.

Eno Eruotor
Broadcast Journalist
BBC Radio Manchester

Don't seek a job without it!.......2007-06-21

Creating Powerful Radio is a must-read/must-live-by for anyone who wants to succeed in art of talk radio. I live and breathe the spirit and direction of Valerie Geller's dead-on insight every day with my own show, and in programming each of the stations and networks I have directed. When I interview job candidates, I *always* ask if they have read Creating Powerful Radio, AND the companion producer's workbook. If the answer is 'no,' I will kindly ask them to come back and have a chat when they have. What Valerie shares between the covers of these books is a critical road map to understanding how to build a relationship with listeners and avoid the pitfalls that so many talk show hosts suffer from. Do you want to be a WINNER in talk radio? You're taking an important step in that direction when you not only read Creating Powerful Radio, but when you live, eat, drink, sleep and personify the concepts Ms. Geller has so generously shared for creative, entertaining people to be at the top of their game!

John McMullen
Chief Programming Officer
GAYBC Radio Network

As usual Valerie Geller hits it out of the park!.......2007-06-09

Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.

"Powerful" is the operative word.......2007-06-05

"Creating Powerful Radio" is the most comprehensive work I have read on how to win in radio, and a potent weapon in any radio broadcaster's arsenal. It is well written and brimming with practical, real-world ideas that are easy to understand and implement. Its wisdom spans the nut-and-bolts to profound critical thinking rarely encountered in business today. For anyone who works, or aspires to work, in today's competitive radio landscape, Geller's essential intellingence should be required reading; if I had known in the late-1960s what I know now from reading "Creating Powerful Radio," KFRC in San Francisco would probably still be a top 40 station with a 30-share.

WOW!.......2007-05-18

Not only have I heard Valerie speak, I'd follow her around with a tape recorder if I were you!!! This book and the workbook are the best! I would recommend this to the beginner as well as the seasoned radio personality!! Way to go Valerie!
Denise Pagano
WXXQ-Rockford's Country Q98.5
Morning show/Music Director

Say It With Charts: The Executive's Guide to Visual Communication

Average customer rating:

Say It with charts
Getting the point across
Consider it part of a broad business education
Say It With Charts: The Executive's Guide to Visual Communication
helpful - nothing more need be said

Say It With Charts: The Executive's Guide to Visual Communication
Gene Zelazny
Manufacturer: McGraw-Hill
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Binding: Hardcover

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Say it With Presentations, Revised & Expanded
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The McKinsey Way
Say It with Charts Workbook

ASIN: 007136997X

Book Description

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Customer Reviews:

Say It with charts.......2007-08-27

Very good as a quick guide for building presentations based on data and charts, but a little more information about when to use it type of chart would be very usefull

Getting the point across.......2006-03-02

As an equity analyst, consultant, and communication specialist, I saw - and made - dozens of colorful presentations with the best charts that excel can draw that simply didn't work.

After the failed presentation, a consultant or analyst who knows how to get his point across will draw a simple diagram or chart on a white board that will be far more convincing and effective than the entire PowerPoint presentation.

This book is for the person who wants to get point across.

Consider it part of a broad business education.......2005-10-25

When one considers the amount of time/money they spend on improving their job skills, it would seem obvious that a high-value read like 'Say it with Charts' would be worth some consideration. It provides a framework for using charts to your advantage- and not just within oral presentations. If anything, this book will increase your willingness to use charts to your advantage when selling an opinion. It forces the user to think about exactly what it is they are trying to say - and then produce a professional looking chart to relay that message.

Any edition will do - the content will not change with the times. The underlying principles can be quite powerful and can be the difference between a simple presentation and one which elicites praise.

Say It With Charts: The Executive's Guide to Visual Communication .......2005-10-24

The book is tremendous for anybody who wants to a make a presentation effective by making it easy to understand.

helpful - nothing more need be said.......2004-05-04

Full disclosure - I used to work at IBM and as an entry level consultant with an MBA there the first thing you are is the .ppt whipping post. That being said, the IBM training program covers many of the concepts from this book. Why?? Simple, they work. Is it the be all and end all? No. The only thing that can help you assemble good content is practice, practice, practice - with a healthy dose of constructive criticism from someone that knows what they are talking about. I just got through a days worth of presentations last Friday to one of the most senior technology people at a major government agency. All I can say is that I really, really, really wish that the people presenting before and after me had taken 5 mintues to review this book before getting in front of that crowd - it would have prevented some spectacular flamouts.

The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

Average customer rating:

Good book with beneficial concepts
A practical guide to excellence in communication
Great Title, not much for the Executive though
Granville is on point, correct and powerful.
Good source material and some thought-provoking ideas, but dated

The Articulate Executive: Learn to Look, Act, and Sound Like a Leader
Granville N. Toogood
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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It's Not What You Say, It's How You Say It: Ready-to-Use Advice for Presentations, Speeches, and Other Speaking Occasions, Large and Small

ASIN: 0070653380

Book Description

Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.

Customer Reviews:

Good book with beneficial concepts.......2007-05-15

This book is pretty good. It has many relevant and useful concepts that are organized well and easy to remember (through the use of acronyms and "fun" concepts). The book is an easy, which is great for people on the go with very little time to spare for reading. The only reason for four stars is because the author seems to be sexist throughout the book (managers being referred in "he" terms, but women always seem to be at a lower level). This could just be my imagination, but I think it occurs throughout the book unintentionally.

A practical guide to excellence in communication.......2006-09-24

For most occasional speakers, help offered by a book used to be very limited. I have read a lot of communication books talking about smoke and spirits but, Granville N. Toogood offer us a comprehensive guide, plenty of examples, techniques and rules to apply. Do you think this book can improve communication in our business? My answer is clearly affirmative after reading the book.

Great Title, not much for the Executive though.......2006-03-25

Similar to most of the reviews of the book the strong points include helping a person form effective communication with others. It has a nice foundation for people who are new to public speaking, and a reminder for those who have been doing it for a while.

However, the book is just plain dated. There must be a new book from another author that we could steer people towards. The business and professional world has changed in the 11 years since the book was released. The pace of conversation, the use of technology to communicate, etc.

I must agree with another reviewer who noted that the book did little to address Executive status or sounding like a Leader, as the title infers.

Sorry, I know it takes a lot to create a book for others to read, but this particular one just does not deliver.

Granville is on point, correct and powerful........2006-03-24

We gave the book to all of our field management and had Granville come and share with them. A few comments from our people were; I wish i knew about this before, it will really help me get my point across quickly", another stated "I will order this book for the rest of my staff" and our President and CEO said Granville is on point, correct and powerful.

Good source material and some thought-provoking ideas, but dated.......2006-02-12

This book is exclusively about giving presentations and public speaking. I was mislead by the title, thinking it would be about communication in general for executives. The author lost a fair amount of his credibility with me at the beginning of chapter 2 when he listed his 4 exemplary executives, including John Scully who "built Apple into a world power that challenged IBM." Scully? Dude, check your facts. This book was written in '95 before the great divide of the high tech revolution, and there are plenty of dated ideas, including quaint advice on how to dress (Alan Flusser needn't worry about his job) and a lot of obviously pre-Powerpoint info about slides and overhead projectors. Could use an updated edition.

All-in-all, it's pretty good, but not great. It presents some thought-provoking ideas, especially about how to present with slides but keep the focus of the presentation on you, not the slides. However, there is a fair amount of trite junk to wade through to get to the valuable ideas. Good as source material if you pick and choose ideas, but definitely not the final authority on how to do presentations.

The Big Book of Presentation Games: Wake-Em-Up Tricks, Icebreakers, and Other Fun Stuff

Average customer rating:

Superb resource book
Even company money could be spent more effectively
Decent
It's not that great.
Great for any Organizational leader!

The Big Book of Presentation Games: Wake-Em-Up Tricks, Icebreakers, and Other Fun Stuff
John W. Newstrom , and Edward E. Scannell
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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The Big Book of Motivation Games

ASIN: 0070465010

Book Description

Don't let the audience snooze through any of your presentations! How do you keep an audience from becoming bored or restless during a presentation? Find out with The Big Book of Presentation Games.

Each game in The Big Book of Presentation Games is fast, fun, creative, and easy-to-read, and easy-to-lead, and costs little or nothing. Categories also include: great session-openers; icebreakers; climate-setting games; practical jokes and tricks; audience brainteasers; motivation activities; memorable closing activities; and much more!

Customer Reviews:

Superb resource book.......2007-05-03

I had this series of books before - loaned them out at work and never got them back (go figure!). Happy to have found them again here.

Even company money could be spent more effectively.......2003-06-17

For any medium to advanced trainer, group leader, or presenter, this book does not raise any new methods of improving audience participation. In fact, the "cheese" factor is enough to choke even the most discriminating mouse.

Having said that, if you're a beginner with little to no background in or exposure to group training, then this book may help give you a little head start to realize how to engage an audience through active participation.

It's only because of the potential to aide a beginner that I rated this a 2. Otherwise, it's sitting with a lone star.

Decent.......2001-07-25

I was expecting more. But it certainly lived up to its title. Maybe my expectations were a little to hight.

I have yet to try any of the examples yet, but I am certainly waiting to try.

It's not that great........2000-01-30

This book wasn't that great. There were VERY few ideas that I would use. I wouldn't recommend buying this book.

Great for any Organizational leader!.......1999-01-25

I used a bunch of ideas from this book for my position in a student organization. A definite must for programs on dry material. It never hurts to have an ace up your sleeve, and this book is it!

Participation (Documents of Contemporary Art)

Average customer rating:

a must for all art afficiados

Participation (Documents of Contemporary Art)

Manufacturer: The MIT Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0262524643

Book Description

The desire to move viewers out of the role of passive observers and into the role of producers is one of the hallmarks of twentieth-century art. This tendency can be found in practices and projects ranging from El Lissitzky's exhibition designs to Allan Kaprow's happenings, from minimalist objects to installation art. More recently, this kind of participatory art has gone so far as to encourage and produce new social relationships. Guy Debord's celebrated argument that capitalism fragments the social bond has become the premise for much relational art seeking to challenge and provide alternatives to the discontents of contemporary life. This publication collects texts that place this artistic development in historical and theoretical context.

Participation begins with writings that provide a theoretical framework for relational art, with essays by Umberto Eco, Bertolt Brecht, Roland Barthes, Peter Bürger, Jen-Luc Nancy, Edoaurd Glissant, and Félix Guattari, as well as the first translation into English of Jacques Rancière's influential "Problems and Transformations in Critical Art." The book also includes central writings by such artists as Lygia Clark and Hélio Oiticica, Joseph Beuys, Augusto Boal, Felix Gonzalez-Torres, Thomas Hirschhorn, and Rirkrit Tiravanija. And it features recent critical and curatorial debates, with discussions by Lars Bang Larsen, Nicolas Bourriaud, Hal Foster, and Hans-Ulrich Obrist.

Copublished with Whitechapel Art Gallery, London

Customer Reviews:

a must for all art afficiados.......2007-04-03

Until I read this book I could not give myself permission to have my own ideas about some of the world's greatest art pieces and give my educated opinion about them. Umberto Eco's 1st essay is a wonder!

Media/Society: Industries, Images and Audiences

Average customer rating:

Life in all its strangeness
your superego
Shooting history on the wing

Media/Society: Industries, Images and Audiences
David R. Croteau , and William Hoynes
Manufacturer: Pine Forge Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0761987738

Book Description

Praise for the Second Edition

"Croteau and Hoynes have written the clearest, most comprehensive, and useful textbook I’ve seen on the media, American Society, and their interconnections. As sage as it is thoroughgoinga, it serves as an encyclopedic reference book as well as a cogent summation of what scholars know. My congratulations to the authors."

-- Todd Gitlin, Columbia University

"The most comprehensive and insightful book on the role of media in life and society. If students, scholars, and all those concerned about our culture had to pick one book to enlighten and inform them, this would be the book."

-- George Gerbner, Bell Atlantic Professor of Telecommunication, Temple University

In a society saturated by mass media, from newspapers and magazines, television and radio, to digital video projects and the worldwide web, most students possess a great deal of media knowledge and experience before they ever enter the classroom. What they often lack, however, is a broader framework for understanding the relationship between media and society. Media/Society: Industries, Images, and Audiences provides that context and helps students develop skills for critically evaluating both conventional wisdom and one’s own assumptions about the social role of the media.

The first two editions of Media/Society introduced thousands of students to a sociologically informed analysis of the media process. The Third Edition builds on this success with revised Internet resources, the latest data on the media industry, new examples from the independent media sector, and updated discussions of media policy, online media, and independent media. Media/Society is unique among media texts in that it offers:

A sociological approach that examines overarching relationships between the various components of the media process—the industry, its products, audiences, technology, and the broader social world
An integrated study of mass media that looks at media technologies, collective influences, and connections between mass media issues that are often treated as separate
An examination of how economic and political constraints affect the media and how audiences actively construct their own interpretations of media messages

Media/Society: Industries, Images and Audiences, Third Edition engages the reader with accessible analyses that are historically grounded but draw upon current media debates such as regulation of the Internet, concentration of media ownership, portrayals of gays in the media, and the growth of global media. Media/Society an outstanding text for courses in mass media and sociology.

Customer Reviews:

Life in all its strangeness.......2005-04-04

Unquestionably, the strength and courage shown by the modern day media has been the sole driving force in bringing forward the various viewpoints that would eventually change the world for better. It is like the words - "It sometimes takes a stranger for us to be able to look into justices' beautiful eyes". That is true at so many levels, both at an individual and personal level but also in terms of the relationship between the citizens of this world and the media. And therein lies the genesis of everlasting love as well, no matter how much doubt is cast by slander. However human nature is strange in that one often ends up hurting the most those that they actually love dearly. Words, in that context, are also strange since they can be sometimes be so vitriolic, if not being utterly cruel. There once was an ordinary man who sat in his home looking at his television screen, as if looking through it and asked for forgiveness and hoped that one day he would be forgiven by everyone he hurt. It was at times like this that he wished he could get himself to walk away from the television and return to his ordinary world of man and machines or even to his essence, not out of fear of retaliation but out of the pain he kept causing others. After all he was just a human being! He was such a person who could see the truth in every perspective and ideology and at the same time felt that the modern world would be writing its epitaph if it did not bravely face the reality of the every changing world. It was something as simple and pure as seeing the truth in the different ways of life chosen by different human beings who lived on this land even if he did not agree with all viewpoints. It is like being able to walk in every stranger's shoes and realizing that in essence some face of the ultimate truth shows itself no matter how different this truth looks at face value. It is analogous to the different faces of a diamond and that it would take a miracle to be able to see these myriad, if not infinite, faces of the same diamond in one glimpse. In this regard, the narrower the tunnel vision, the more mistrust there is against other viewpoints. That is the essence of life. Well, what can you say other than - "shine on you crazy diamond..."

your superego.......2005-03-07

Complete moral degredation of society, eh? Dimwit zealots interspersed with egotistical invaders of privacy and the silly immature masses of disgusting protoplasm seeking fun at others' expense, all trapped in the tragic duplicity and hypocrisy of their own self-glorified beliefs...the self-proclaimed intellectual class, the so-called saviors of modern society? Has the rabid journalistic and entertainment and advertising (aka the modern day devils) media gone berserk with no one around to save them from their mental illness except maybe their own slow but inevitable slide down into oblivion?

Shooting history on the wing.......2000-04-15

Media-disseminated messages flood our every waking second, affecting us in ways we often do not readily discern. Croteau and Hoynes take the reader on an exploration of these media forces in a sociological journey that walks then leaps from the birth of printed words for the masses to cyberspace for the individual. In the process, we learn a lot along the way. Not only about media, but, about ourselves. Unlike most college course texts in Media and Society (in sociology or journalism), "Media Society" is written in understandable English and is not ruefully Marxian in ideological slant. The work plays it straight down the middle. The authors' goal, to which they succeed, is to provide information that shows the complexity of social relationships in, around and through which information from all sources is sought and internalized by "receivers" then, through feedback, subtly affects the "senders" and subsequent messages as well. Surprisingly up-to-date in information, especially concerning the so-called New Media (a synthesis of current technologies, traditional entertainment programs-turned-political,and old news media). Croteau and Hoynes not only introduce the reader to the media mileau in society, they show how economics drive news coverage. At the same time they explain that media consolidations have not shrunk the markets as first feared, but have actually led--perhaps inadvertently--to an explosion of different, often smaller and more intimate media. The media pie, they attest, is growing bigger as the number of slices inexplicably increase. In later chapters, the authors do a commendable job acquainting the reader with communications theory, especially explaining how opinions are formed. My favorite chapter, given my predilections, are the chapters dealing with media and the political world (and the rest of the chapters in Part 4). The authors also enter the globalization fray by demonstrating not only how American pop culture is transforming traditional cultures (see Barber's McWorld v. Jihad for greater detail), but also how traditional cultures are influencing American pop culture in ways greater than we had intuited. Anyone interested in gaining a sense of how media is impacting his or her daily life and how we, as social beings, react to that impact, should certainly read this wonderful book.

Race/Gender/Media: Considering Diversity Across Audience, Content, and Producers

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Race/Gender/Media: Considering Diversity Across Audience, Content, and Producers
Rebecca Ann Lind
Manufacturer: Allyn & Bacon
ProductGroup: Book
Binding: Paperback

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The Field of Cultural Production
Pierre Bourdieu
Manufacturer: Columbia University Press
ProductGroup: Book
Binding: Paperback

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Book Description

-- Lisa Jardine, author of Worldly Goods: A New History of the Renaissance

During the last two decades, sociologist Pierre Bourdieu has become a dominant force in cultural activity ranging from taste in music and art to choices in food and lifestyles.

The Field of Cultural Production brings together Bourdieu's major essays on art and literature and provides the first introduction to Bourdieu's writings and theory of a cultural field that situates artistic works within the social conditions of their production, circulation, and consumption.

Bourdieu addresses many of the burning issues that have consumed literary, art, and cultural criticism over the past decade: aesthetic value and canonicity, intertextuality, the institutional frameworks of cultural practice, the social role of intellectuals and artists, and structures of literary and artistic authority.

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