Book Description
This comprehensive and engaging introduction to visual culture provides an overview of a range of theories about how we understand visual media and how we use images to express ourselves, to communicate, to experience pleasure, and to learn. Using over 175 illustrations, Professors Sturken and Cartwright examine how images - paintings, prints, photographs, film, television, video, advertisements, news images, the Internet, digital images, and science images - gain meaning in different cultural arenas, from art and commerce to science and the law, how they travel globally and in distinct cultures, and how they are an integral and important aspect of our lives. These images are analyzed in relation to a range of cultural and representational issues (desire, power, the gaze, bodies, sexuality, ethnicity) and methodologies (semiotics, marxism, psychoanalysis, feminism, postcolonial theory). Practices of Looking provides an explanation of the fundamentals of these theories while presenting visual examples of how they function. Central concepts such as ideology, the concept of the spectator, the role of reproduction in visual culture, the mass media and the public sphere, consumer culture, and postmodernism, among others, are explained in depth and in accessible, informative language. Marita Sturken and Lisa Cartwright provide the best introductory book for students coming to the study of visual culture for the first time. Truly interdisciplinary, this book aims to be the key text for courses across a range of disciplines including media and film studies, art history, photography, and communication media.
Customer Reviews:
one of the best books about visual culture.......2007-09-21
The authors of this book very clearly articulate the considerable factors of the visual culture in mass media and visual art. Not only the pictures cited in the texts are also quite helpful to better understand the details of description, but also more importantly this book provides knowledgeable contents and information enabling readers to be aware of the significant roles of visual culture and how it is embedded in our lives, influencing the whole culture, society, industry and other many impacts of social forces.
excellent!.......2007-02-26
This is an excellent book for anyone interested in media studies. The language is simple and articulate. The authors provide plenty of visual evidence in each chapter. If you enjoy reading about popular culture, even advertising strategies- this is the book for you.
Practices of Looking: An Introduction to Visual Culture.......2006-03-25
I actually returned this book after leafing through it. It was a little disappointing and did not have much information other than common sense kind of info. Where was the meat?
Review of Chapter Nine.......2003-09-30
As a class assignment, I closely studied chapter nine of Practices of Looking, and researched several of the listed source materials. This chapter is entitled "The Global Flow of Visual Culture" and deals with the globalization of Western media, primarily in the form of television and the internet. The authors explore such topics as the history of media globalization, its effects on non-western cultures, pros and cons of the internet, and possibilities that new global technologies afford us.
This chapter was well-presented, persuasive, and useful. It offered a cohesive and informative discussion of a broad variety of topics, dealing with each one in satisfactory depth and detail. After researching a few of the listed sources, I found that while some of them seemed to be surplus to the actual chapter content, those that were used were, on the whole, represented accurately and fairly.
I recommend this book to anyone studying visual culture, due to its detailed and informative treatment of this broad and varied topic.
Brief on Practices of Looking (with emphasis on Chapter 8).......2003-04-26
In Practices of Looking, imagery in culture is shown to play on the way we perceive, initiate, and direct ourselves in our daily life. This book, indicates that we rely on imagery to guide us daily. This book explains how imagery is the most relied upon role model of today; basically, due to the fact that it is the most direct measure for a humans consumption of information. It provides input on how imagery sells goods through advertising, how images evoke personal memories, and how images can provide us with scientific data. In Society, Imagery can be found in all areas of the social arena. Influence of imagery is never counted alone in any arena. It is quoted in Practices of Looking "That images are never singular, discrete events, but are informed by a broader set of conditions and factors. The identity of science in correlation with imagery is explained in a wide spectrum of social engagements. Anything in the fine arts, film, television, and advertising, to visual data, can provide insight into the way we see things.
In Practices of Looking, written by Marita Sturken and Lisa Cartwright, mediums of influence and expression for Science and Imagery are identified in Chapter 8, Scientific Looking, Looking at Science. This chapter projects ideas with scientific imagery from the early 19th century to modern day. The chapter opens your eyes to the realization that we are constantly being fed ideas from imaging dealing with any subject matter. Whether the ideas are correct or not, most people today take the information and the images they see very seriously, especially when there are relations to science. Maybe due to the fact that science has proved itself in time, at least this is one opinion written in Practices of Looking; life science is seen as the "truth" and is accepted as objective knowledge due to the fact that doctors have a clearer understanding for the body through their experience. The understanding and the experience of Doctors is covered very thorougly throughout this chapter. It explains how imagery even comes into play in arenas we would never correlate influence from imagery, like (law and medicine). This chapter provides us with archival proof, predictions, perspective for current and past issues, time frames, and also developmental measurements. I found this book to be a great resource for understanding the influence that imagery has upon us in society. It really gives one a great look at the daily impact that imagery plays, and how it effects the publics outlook. I would definately recommend this book to anyone interested in learning more about "how art and media plays a role in society".
Average customer rating:
- Wow... are we not spellchecking or editing books anymore??
- Fair information, edited by a twit.
- Excellent resourse for post-modern media theory.
- Media, stereotypes, white ideologies, marginalization.
- best text reader ever for my communication major
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Gender, Race, and Class in Media: A Text-Reader
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ASIN: 076192261X |
Book Description
Incisive analyses of mass media – including such forms
as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of
Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.
Ten new, original essays are included in this text, along with compelling previously published articles and book chapters by both established media scholars and new voices in the field. Together with new section introductions by Gail Dines and Jean Humez, the readings provide a solid yet accessible critical introduction to mass media studies.
Features:
- Authority. Original essays
and important reprinted articles
from renowned scholars comprise this comprehensive and diverse volume
Original essaysand important reprinted articlesfrom renowned scholars comprise this comprehensive and diverse volume
- Accessibility. Work in cultural studies and queer theory is made accessible to undergraduate students
. Work in cultural studies and queer theory is made accessible to undergraduate students
- Activist Philosophy. Extensive bibliography and media resources encourage conscientious activism.
. Extensive bibliography and media resources encourage conscientious activism.
- Integrated analysis. Race is examined throughout the text rather than treated in a separate chapter.
Race is examined throughout the text rather than treated in a separate chapter.
Original essaysand important reprinted articlesfrom renowned scholars comprise this comprehensive and diverse volume . Work in cultural studies and queer theory is made accessible to undergraduate students . Extensive bibliography and media resources encourage conscientious activism. Race is examined throughout the text rather than treated in a separate chapter.
New to the Second Edition:
- Expanded coverage of "queer" representations in mass media
- New section introductions provide readers with a guide for each section
- New section on the violence debates and a new section on the Internet
- Two sections devoted to consumerism, marketing, and advertising
Recommended for courses in mass media, feminist theory, race, class, and gender, and social theory in the Sociology, Communication, and Women’s Studies disciplines. Also recommended as a general reference title for scholars and anyone interested in the representation of race, class, and gender in the media.
Customer Reviews:
Wow... are we not spellchecking or editing books anymore??.......2007-06-21
First, let me say that the premise of each article was great for a 400- or 500-level college course and prompted many heated discussions.
But, along the lines of the other reviewer... how are we to take it seriously when we come across dozens of grammatical errors, missing words (the most prevalent error) and punctuation disasters? It read as though the articles were submitted, read by a third-grader and then stuffed hurriedly into the book for publication. A quick read by the "editors" would have found the vast majority of errors.
This is not something isolated, for 3 out of the 4 textbooks I have been assigned this summer session have dozens (yes, "dozens") of grammatical, typographical and punctuation disasters -- books well into their 2nd, 4th and 7th editions. No wonder kids graduating college habitually spell "too" as "to."
Fix the errors before you print the third edition!
Fair information, edited by a twit........2004-02-15
I could not finish reading the book, because I could not take the authors seriously. The many misspellings and mechanical errors were far to distracting. This text is a worthy example of how NOT to write a book.
Excellent resourse for post-modern media theory........1999-09-14
As the media becomes one of the most dominant means by which we frame our social reality, it becomes crucial for each of us to understand how media can become a mean to someone's own end. An excellent treatment of hegemony and dominant/ prefered readings. This should be a required text in all communication/ social science programs. But it ain't bad readin' for anyone else who consumes media either, namely you!
Media, stereotypes, white ideologies, marginalization........1999-01-11
An excellent reader explaining the media's role in perpetrating common stereotypes of historically marginalized people. Includes analysis of advertising, sexual representation, TV and music. An excellent textbook for cultural studies.
best text reader ever for my communication major.......1998-12-06
broad and complete view point on the issues that face college critics in media fields. Most comprehensive text I have been required to buy with my major. Would highly recommend to other prof.s
Book Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Book Description
The most comprehensive book on the market, SIGHT SOUND MOTION/APPLIED MEDIA AESTHETICS describes the major aesthetic image elements--light and color, space, time-motion, and sound--and how they are used in television and film. Zettl's comprehensive coverage of aesthetic theory and how that theory can be successfully applied place this text in a class by itself. This edition is richly illustrated with visuals that often draw on traditional art forms, such as painting, sculpture, and dance.
Customer Reviews:
5 stars.......2005-10-10
The book is totally new and under very good condition, and the dilievery time is much earlier than i expected.
Best in field.......2004-12-28
This text thoroughly explains the intricacies of applied media asthetics in a concise and completely accessible way. It is a well organizied text that ehances its presentation through the use of many illustrations. I believe that this is the best text on the subject and that it has been since its first edtion.
motion graphics professor.......2002-06-04
"Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book."
I would disagree with the above review. Only by learning WHY first, can we learn HOW later. This book is more than a cookie cutter approach to film and video. If you want to "click and drag" your way through an editing program, then true, this book is not for you. Add this to your collection if you want a book that teaches how to see and create film. Sight, Sound, Motion: Applied Media Aesthetics has staying power.
Fundamental book on the theory of the moving image.......2001-05-20
This was the assigned textbook for my digital video 2 class, and it is simply wonderful. Zettl is a very knowledgable man on the subject of creating images for film, video, and even new media. (Zettl's text Video Basics 3 was used in my digital video 1 class as well) This book lays a solid foundation for the theory behind how and why the viewer perceives the moving image, and how the filmmaker and video producer can create more pleasing and coherent productions.
While the biggest complaint I've heard about this book is it's over-reliance on theory, it still does a good job of contextualizing theory into practical application. Thus the title of the book: APPLIED Media Aesthetics. Although I haven't read any of Eisentien's theories behind filmmaking, I suspect that Zettl's treatment would compete rather well, and is probably more accessible for a modern reader.
This book covers all the bases from color and light, time and space and structuring audio to image. Zettl succintcly deconstructs the intelligent mind behind the images and sound of our cultures film and television productions.
Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book.
The Filmmaker's Bible of Aesthetics or What Works and Why.......2000-11-04
This is probably the most important textbook a film production student can have on his/her shelf. NOT for how to work with actors or how to light a scene, but for understanding the underlying reasons of why things work due to our learned aesthetics and Western sensibilities.
Professor Herbert Zettl has written the most concise manual on why we has film viewers percieve things the way we do. He explains in detail (and layman's terms) how our aesthetics have been formed to interpret the dynamic medium of film and television.
How editing of action from shot to shot creates the illusion of continuous motion. How stagelines work so not to give the effect that your actor is jumping around from one side of the scene to the other. How to crop your shot BETWEEN the bodies natural cut-off points (i.e. neck, elbow, waist) to prevent the actor from looking like a disembodied head or torso.
This book is cover-to-cover insights into what we as viewers take for granted when we watch a good filmmaker's work, but may not consider when faced with the daunting task of mounting a film production and the on-set "reality" problems that dominate the filmmaker's mind when shooting a film.
I first read this book when I was in film school twenty years ago. Since then I have directed many professional film productions and I still review it before starting a new one to refresh myself.
Just as Syd Field's book "Screenplay" is the bible for screenwriting, "Sight Sound Motion" is the bible on understanding what works in film/video and why.
Book Description
Originally published in 1985, Neil Postman's groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. Amusing Ourselves to Death is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining controlof our media, so that they can serve our highest goals.
Customer Reviews:
Outstanding book - must read.......2007-09-27
One of the best books on the danger posed by entertainment to our civic community.
Important read.......2007-09-04
This book asks questions that we need to be asking but aren't. How can we not at least question the media and technology that we take in like oxygen? It's an important read and I recommend it to anyone who isn't apathetic.
The Audio Was Great.......2007-09-03
If you like people like Colin Wilson, you will love this well written and well thought out book. It is like listening to Colin Wilson without the references to literature but the lessons are intact.
Another "Thin" Classic From Postman.......2007-06-22
This is Postman's most famous and widely read book (as is attested by the more than 100 customer reviews here on Amazon) and it is, as other reviewers have suggested, a classic in the Media Studies field. The songwriter Roger Waters was inspired enough to title his album "Amused to Death" after reading Postman's book (although Postman states in one of his later works that he himself would never stoop to listening to the likes of a "Roger Waters").
Instead of giving the usual plot synopsis here as other reviewers have done, I would like instead to perform for you a Media Studies reading of the book. That is to say, instead of reviewing the book's contents, I would like to draw your attention to the medium and format of the book itself, and in doing so, point out what this reveals about Postman as a philosopher.
To begin with the most important point: there are no pictures. Anywhere. And not only is this true of Amusing Ourselves to Death, it is true of every single one of Postman's books. This should alert us to something very important here about Postman: he is iconophobic. He is engaged in a battle against images of any, and every, kind. Not even Marshall McLuhan was so antipathetic to the use of images and illustrations, for his very first book, The Mechanical Bride, is a series of commentaries upon advertisements. In the age old battle of the Word vs. the Image -- a battle which goes way, way back before the twentieth century to the Iconoclastic debates amongst the Greek Byzantines whose iconophobes were in fact influenced by the aniconism of Islam, an entire religion which, like Judaism, had been based upon a rejection of images -- Postman, in this tradition, definitely aligns himself on the side of the Word against the iconophiles, be they Catholics or Hindus or lovers of comic books, or whomever.
Also, you will not find any references to works of art of any kind in this book. Postman apparently has an antipathy to painting and imagery of any kind whatsoever, be it "classical" or electronic. It is important to point this out because it reveals, in the tradition of Harold Innis, Postman's essential "bias" in this book. Indeed, Postman's dialogue with Camille Paglia, published in an old issue of Harper's, underlines this point, for Paglia is as much an iconophile as Postman is an iconoclast. "In the beginning was the Word," Postman quotes, as though to clarify his own personal theology, before proceeding onward with his dialogue with Paglia.
The next thing to notice about the book is its brevity. It is very short, as in fact, are all Mr. Postman's books, for Postman has been quoted as saying that he does not believe in writing long books, and that if one cannot express oneself in two hundred pages or less, then one has no business writing a book. The bibliography, accordingly, is also short, and so apparently Mr. Postman did not feel the need to read many books in order to write this book.
For Postman really only has a single point to make here, and it is an important point which he argues persuasively and eloquently: television is taking over our culture, and all our thought patterns in every aspect or division of our culture is taking its cue from the syncopated, discontinuous and ahistorical "mentality" of television. How this has affected our reading habits, and whether those reading habits still continue, albeit in a changed manner, Postman fails to address. For people have not stopped reading books; instead, they continue to read books, but their expectations of the book have changed. The brevity of Postman's book is itself perhaps an example of what happens to sustained intellectual discourse in the Electronic Age: books get shorter because our attention spans (Postman's included) have shrank. Nobody wants to wade through books on the scale and magnitude of Spengler's Decline of the West or Hegel's Phenomenology of the Spirit. I notice, furthermore, that the sorts of books which Postman exhibits in his Bibliography are, one and all, short books.
Thus, here is the secret of Postman's book: Postman himself suffers from the very same attention deficit disorder that he castigates others for having suffered at the hands of Electronic Society.
Hmm. One would expect a professor of Media Studies who was as well read and thoughtful as Postman to engage our attention for a while longer. If this book is the greatest thing Postman ever wrote, then we must confess, alas, that Postman's work does not contain a single magnum opus on the level of a Gutenberg Galaxy or an Understanding Media. Perhaps this fact in itself is evidence of a general decline in intellectual and literary ability in our culture during the latter half of the twentieth century.
The reader should not understand that I am saying that there is anything wrong with Amusing Ourselves to Death. But we should learn to understand its limitations in order to appreciate its place in the pantheon of Media Studies classics, upon which list, after all is said and done, Amusing Ourselves to Death places relatively low.
--John David Ebert, author Celluloid Heroes & Mechanical Dragons: Film as the Mythology of Electronic Society
Deserves to be Called a Classic.......2007-06-19
It seems unlikely that a book labeled "Current Affairs" could have a shelf life of more than a few years. It seems preposterous that a book dealing with television and referring to Dallas and Dynasty could have anything to see twenty two years after being published. Yet Neil Postman's Amusing Ourselves to Death, now in it's "20th Anniversary Edition" continues to be read and studied and to hold influence. Even today it is used as required reading in many high school and college level courses. Though written by a man who made no claim to Christianity, few modern books written by an unbeliever have been more widely read and quoted by Christians. It truly is a remarkable little book.
Postman had that rarely quality of being able to see behind a fad, behind what was late and great. He saw the significance of the rise of the image and the fall of the word, the rise of amusement and the decline of discourse. He saw that television would soon saturate every area of our lives and taint the way we understand politics, religion, education and every other area of importance. As we now transition from a television-based culture to a computer-based culture the image remains central. Perhaps we have already amused ourselves past the point of no easy return. Television is remarkably effective at doing what it does best--entertaining. Postman had no argument with television is a tool of entertainment. In fact, the best things on television are its junk and no one is seriously threatened by this. Where television fails is in attempting to do the more serious work that has traditionally been carried by the written word.
Postman makes it his goal in this book to make the epistemology of television visible, demonstrating that television's way of knowing is hostile to typography's way of knowing, and not only that, but it is inferior to it. "Serious television" is a contradiction in terms for television speaks only in the voice of entertainment, never of serious, weighty, discourse--the kind of discourse that is essential to politics, religion and education. Television's influence has been relentless, transforming our culture so that every area is now considered a venue for entertainment.
Electronic media, led by television but being superseded by the computer, has changed the way we view the world and the way we carry on any kind of public discourse. Gone are the days when content was of overwhelming importance. Instead we deal with sound bites, with discordant images torn from any kind of context, and with style when in former days we relied on substance. Politicians win and lose election campaigns not on the basis of what they say, but on the basis of how they look when they say it.
Throughout the book is an interesting interplay between Huxley's Brave New World and Orwell's 1984. In the latter an oppressive regime dominates the world while in the former the people allow themselves to be overcome by levity, by entertainment and by pleasure so that they have no need of an oppressive regime. They were controlled by their amusements. Huxley, Postman argues, had it right. And I would tend to agree.
Amusing Ourselves to Death is a good read, a disturbing read, a thought-provoking read and, dare I say it, a must-read. It deserves its status as a classic and, though already two decades out of date, it is as timely as ever.
Average customer rating:
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Television Production
Alan Wurtzel , and
John Rosenbaum
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
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ASIN: 0070721580 |
Book Description
Designed for television production courses or a multiple-course production sequence, this successful book has been a recognized leader in the market for two decades. New co-author, John Rosenbaum, who brings twenty years of teaching experience to the book, not only complements Wurtzel's professional expertise, but reorganized the book and adding new material of particular interest to students. The authors' have thoroughly updated the examples, references, photo program and artwork. The increased attention to field/video applications and information will make the book much more flexible and give it a broader appeal in a variety of courses.
Book Description
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
Customer Reviews:
old and bad shape.......2005-07-05
Book was old and in bad shape. Still the book has the information that I needed.
Average customer rating:
- Excellent as a Historical Text Book
- Not very good...
- A very useful beginners guide to American film.
- Movie spoiler
|
American Cinema/American Culture
John Belton
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ASIN: 007004466X |
Book Description
Developed to accompany the Annenberg-funded telecourse American Cinema, and written under the aegis of The New York Center for Visual History, this text offers a fascinating look at the interplay between the movie industry and mass culture in America.
Ideal for film appreciation and film and culture courses found in Cinema Studies, English, History, American Studies, or other departments, American Cinema/American Culture first examines the industry, its narrative conventions, and its cinematographic style.
Following this introduction, students are exposed to the sweep of film history in the U.S. using five genres as the bases for discussion and focusing on the point at which each had the greatest affect on the industry, film aesthetics, and American culture.
Finally, the book concludes with a look at Hollywood post World War II, giving separate chapter coverage to the effects of the Cold War, television, the counterculture of the Sixties, directors from the film school generation, and the trends of the Eighties and Nineties.
Customer Reviews:
Excellent as a Historical Text Book.......2007-03-24
So, I expected this book to be a bit more fun. Unfortunately, the fun element is missing. However, in fairness, the book serves as a thorough textbook for the history of American Cinema and its techniques and various genres. I did enjoy reading about the early studio system and the vast amount of control this oligopoly held. There were some very good critiques and studies of specific films, and a bit about specific actors and actresses. Even a bit about directors. Though packed with information, the book just lacks an entertainment value that it could and should have pulled off based on the subject matter.
The different genres studied include:
Westerns
War Movies
Silent Films
Film Noire
Screwball Comedies
As well as an overall dissertation on Classical Hollywood Style and its various techniques.
Not very good..........2005-03-05
I got this book for a class on the history of cinema. Unfortunately, as the title implies, it only deals with American Cinema. If this is a book for school, check out the class to see if foreign films and film history will be discussed. This book is, again, as the title implies--one-sided. Most of the movies it discusses, gives away crucial plot-points and endings. Some movies that I've been dying to see were ruined in just one or two sentences. This book is also very puffed-up and biased (I don't know any other way of explaining it). Many times throughout the book, Belton seems like James Lipton of "Inside the Actor's Studio", and goes on and on about the greatness of Hollywood, actors, director's, and films with nothing negative to say. It's not at all critical of anything and the author frequently inserts his own interpretation of films into the general text, which I found a little pompous. The book does offer up some interesting facts about the early history and the birth of cinema, but there's something about the way this book was written that makes it hard to stay interested. I think the chapters about film genres exaggerate the importance of some of them, and neglects other genres completely, ie. Horror, Thriller, Mystery, Sci-fi, Animation, Epics, etc. Again, question the instructor and/or look at the class syllabus before siging up if this is the only book for this class. I don't believe this is a comprehensive and unbiased view of cinema and it's history.
A very useful beginners guide to American film........2003-01-08
Years ago I took an intro-level film class at a community college. This was the text for the class. It was accompanied (at least in my class) by a PBS video series that combined film clips with interviews and historical information. Going into the class I had little more than a passing interest in film and film history. But after taking that class, my passion for film has grown exponentially with each year. But back to the book, I really liked this book and highlighted my way from the front cover to the back cover. There are of course limitations to this book. Firstly, it deals only with American films. Secondly, this book barely breaks the 300-page mark - hardly a comprehensive volume. You aren't going to get any information on John Cassavetes here or anything. Now if you have a chance to use this book in conjunction with the PBS films, I think you'll do much better (in fact I think the vids even give a nod to Cassavetes), but even then please note that this material is for an INTRO-level film class, and won't be much good for someone who already knows a fair amount about American film. But with that in mind, the book still has a lot to offer someone looking to introduce themselves to film history.
The first third of the book starts with the birth of film, moves quickly on to the Hollywood studio system, and walks us through the basics of film style (camerawork, lighting, editing, etc.). The second third covers the basics of film genre; there is a chapter about film noir, one on comedies, one on war films, and one on westerns. This second section was particularly useful to me. I could read each chapter, jot down a list of promising titles, hit my local video store, and I was good to go. The third section covers American film after World War II. In this section things seem a little compressed. 110 pages for 50 years of film? A lot is lost on the cutting room floor. But there's lots to dig into all the same. There's a chapter on Hollywood during the McCarthy years (yikes!), one on film's evolution during the emergence of television, a chapter on 1960s counterculture films, one on the film school directors of the 1970s and 1980s, and finally a pretty weak chapter on film in the 1990s. Oh yeah, and at the end of the book there's a handy glossary (in case you're ever stuck on what point-of-view editing is) and a pretty thorough index.
Again, not a book for someone who already has a good feel for film history. But definitely a great resource for someone new to film studies, or for someone who has trouble finding a movie at Blockbuster on Fridays. It did a great job getting me excited about movies, and I imagine its done the same for others.... A good companion to this text (or possibly an all-out replacement of it) is Scorsese's VHS/DVD, "A Personal Journey With Martin Scorsese Through American Movies."
Movie spoiler.......2002-10-08
This would be a great book to read if you have no intention of watching the films discussed within, or if you've already seen them. On quite a few films, it tells the whole plot, in detail, from opening to end credits.
I also don't like the prose of the author, as he excessively uses sentences "in quotations". The writing structure is very formulaic and boring. The "5 paragraph essay" format is good for high school students learning to write, but imagine an entire book written that way. I can only read it for 15 minutes before losing interest.
The book does, however, provide plenty of examples from a variety of films.
This book is a companion piece to the PBS series by the same name. The series is much more interesting. Don't bother with the book. A much better film text is "Film: An Introduction", by William Phillips, ISBN: 0312258968.
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