DJs have gone from being underpaid live jukeboxes to becoming premier entertainers, producers, businessmen, and musicians capable of commanding admiration from thousands and earning serious money. Bill Brewster and Frank Broughton's Last Night a DJ Saved My Life was the definitive history of the DJ. Now they gather their mastery of the artistic and technical aspects of being a DJ into a clear, accessible, and entertaining guide. How to DJ is the perfect guide -- from the most basic keys to establishing a music collection and a distinctive sound, to elementary record-spinning, to the complex skills of scratching, hot-mixing, and beat-juggling, as well as the inimitable art of creating an evening of sound that is perfectly timed, balanced, and unforgettable. Diagrams throughout illustrate phrases, beat timing, and song structure with no reliance on music theory, and resource lists recommend everything from which songs are best (and most fun) to learn with, to good sources for building a library of disks, CDs, and MP3s. For those who want to turn pro, the authors give sage advice on the vagaries of the club and music business. Short quotes, anecdotes, and photos of famous DJs such as Grandmaster Flash and Derrick Carter are featured.
Now in its fourth edition, All You Need to Know About the Music Business is universally regarded as the definitive guide to the music industry. Called "the industry bible" by the Los Angeles Times, this newest edition is filled with vital information on the technological advances that are reshaping the business, and how novices and experts alike should manage such changes. In the music business, the key to success lies in knowing how to protect yourself. To do that, you need the best and most up-to-date advice available. Whether you want a career as a performer, writer, or executive, Donald Passman's comprehensive guide to the legal and financial aspects of the business is an indispensable tool. Drawing on his unique professional experience as one of the most respected advisors in the industry, Passman offers authoritative, up-to-the-minute information. You'll learn how to:
Recognizing the opportunities offered by digital downloads, MP3, and other new media which will be the future of music
There are also updates on traditional industry matters such as royalties, advances, video budgets, and copyright law. The music industry can be a gold mine, a minefield, or both, but with a small investment of time in learning the business, you can reap huge benefits. All You Need to Know About the Music Business shows you how.
Customer Reviews:
This one is the BEST! - Highly recommended!.......2007-09-20
After reading half a dozen of this type of book, THIS is the one I bought! Covers nearly every aspect of the music industry including publishing, legal and management, merchandising, touring, record contracts, film licensing, the internet/ new media, etc. It even has a section on classical music. The only thing I don't like is the author's liberal (pun intended) use of leftist quips. Not appropriate. What sets it apart from others of its type though is the author gives clear and specific advice on nearly every issue, `Check for this,' `Avoid that,' etc. Very helpful to anyone who is seeking to enter the industry in any aspect. Buy this one!
All You Need To Know About the Music Business.......2007-07-21
Am trying to learn more about the music business to help out a friend and the book is great as there is a lot to know and it is informative.
One hell of a book!.......2007-06-01
I've read over two-dozen books on the music business- this is the best. If you only get a few bks on the biz, get this.
Something "Search Inside" doesn't tell you: Passman allows you to read this book choose-you-own-adventure style by telling you what you can skip if you are on the "Fast Track" or what you should not skip if you are on the "Intermediate Track."
A+.......2007-05-04
This book was a good read for those who really want to know the ins and outs of the industry. I am an indie artist myself so I would like to think I don't have it so harshly. Other than that, it was very informative.
How the Traditional Music Business Works.......2007-03-08
This is a great book if your looking to be socialized into the way the industry works (or doesn't as the case may be). If you read it from the perspective of; how the labels are ripping off fans, their employees (bands), and generally mismanaging themselves, then you can get a good understanding of where the opportunities are.
I'm not suggesting that this isn't a worthwhile read as some aspects still apply and it'll serve as a great history book of the way things used to be. That said, the need to actually cover how much is an acceptable level to be ripped off is obviously ridiculous and speaks volumes about the state of the industry. I have yet to find any other industry that generally accepts that there are acceptable levels of getting ripped off. I also find it offensive that the author (well established entertainment lawyer) suggests that there's really nothing wrong with lawyers representing both labels and artists. His message there can be boiled down to "it's a small field and the way things are...so get over it."
These are some of the fundamental reasons why the music establishment is going the way of ancient Greece. Industry execs have lost the passion of the music over the greed of their financial requirements, and the lawyers being paid by artists are misrepresenting them even though they have a fiduciary responsibility to protect them.
Other great supplemental reads are Million Dollar Mistakes and Behind the Glass.
Book Description
Contrary to the standard joke about how to get to Carnegie Hall, "making it" in music is not simply about practice, practice, practice. Today, over 200,000 people in the United States work as musicians. With competition for traditional employment opportunities for musicians becoming ever more heated, today's musicians must know how the music industry works and how they can tailor their skills accordingly. How can musicians create their own professional paths? In Beyond Talent, veteran music career counselor Angela Myles Beeching offers up a comprehensive guide for musicians in search of work, demystifying the steps to success. Drawing on a wealth of real-life examples, the book untangles artist management and the recording industry and explains how to find and create performance opportunities. Guidance is also provided on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress. Straightforward and reader-friendly, Beyond Talent is filled with practical tips, examples, checklists, sample budgets, goal-setting exercises, and extensive resource listings. This essential handbook goes beyond the usual "how-to"; Beyond Talent helps musicians tackle the core questions about career goals, defining success, and imagining and then creating a meaningful life as a professional musician.
Customer Reviews:
Beyond Talent: Creating a Successful Career in Music.......2007-07-30
Bought this book for my daughter who is just starting her college career as a Music Major.
Beyond Talent : Creating a Successful Career in Music.......2006-03-19
A music business book for the classical musician? Is that some sort of oxymoron? Imagine my amazement upon finding this absolute gem while browsing in the BYU bookstore's small music section. I've never seen a book with this focus before, and had no reason to hope for one. This book descended on me out of the blue, almost like a revelation.
In the "prelude" Ms. Beeching gives her "confessions" as a career counselor. First she expounds on the "truth about career paths" : there really is no such thing as a laid out path for any musician (classical or pop) that will lead them to enduring success. She then offers "five trade secrets" of her profession:
Look for the light in the eyes (what make you light up when talking?)
People often create their own obstacles
The first steps are most important
You already have the answers
People move ahead when they're good and ready, and not a moment sooner
This is essentially a book about being a self-starter and taking things into your own hands rather than waiting for "them" to discover you. The book gives numerous tools for doing so. It covers qualities you must develop to "make it" as a musician, networking skills, developing your image (letterhead, bios, photos, promo kits, etc.), expanding your impact with demos and CDs, using the internet to promote your career, booking performance like a pro, building your audience (the media, publicity and you), connecting with audiences through residencies and community programming, performing at your best, freelancing - managing yourself, raising money for music projects (yes, you too can fund-raise), and getting it all together.
I am currently re-reading the book as there is so much information it will take a while to digest it all and even more time to implement it. The good news is, there are things you can do to promote your classical career and be a success.
If there is one drawback to this book, it is that I wish it contained more specifics on one of my main specialities, composition. There is some info for composers and composers will find the book of immense value, but the book is definitely slanted toward performers. The thing that almost negates this drawback is that Ms. Beeching states several times the need for performers to work with composers, newer repertoire or find some other niche in order to distinguish themselves from the mass of people already performing the standard repertoire. Sound advice.
-----
M. Ryan Taylor is a composer vocalist working out of American Fork, Utah. h t t p : / / M R y a n T a y l o r . c o m
A fresh look at the business.......2005-09-15
A little while ago I reviewed a strangely titled book called "Making Music in Looking Glass Land" by Ellen Highstein. A labour of love, this book became the seminal "text book" for the classical musician and, now it its fourth edition, is still the book I would recommend to any musician either starting out on their career or working actively in the industry. However, this year an equally good, authoritative and comprehensive book has been published that aims to equip the classical musician with the tools and techniques required to make a success in this career.
Angela Beeching, an author who has gained a tremendous amount of experience through her work as the director of career services at the New England Conservatory of Music in Boston brings to this book real life problems and practical solutions that can help any and all musicians. Staring off by talking about the entrepreneurial musician, Beeching embeds in the mind of the reader the thought that success in this profession is up to you, the musician, and no one else. The characteristics a musician needs, Beeching writes, include "flexibility, resiliency and the ability to find opportunities in the midst of difficulties or challenges". It is from this position that she then moves the reader onto some of the key soft skills required to run your career such as the art of networking (or "Schmoozing for Success" as she puts it), time management, dealing with performance anxiety and the fundamental questions of what you, as a musician, actually do. However, it is the practical advice that really sets this book apart.
Each chapter deals with a different topic including information about creating promotional material (brochures, biographies, etc.), recording demo CDs, using the internet to promote and advance your career, securing performance opportunities, raising funds, tax (although this is geared towards the American market), writing letters and press releases, publicity photographs, contracts, setting up and running residency or community education projects and on and on. For a relatively short book, Beeching manages to cover a lot of ground without being too detailed nor too information light. Each section is liberally peppered with real-life examples, case studies, handy tips and checklists in order to provide a complete start-to-finish tutor covering all of these vital subjects.
All too often I have reviewed similar books in these pages with the recurring caveat that, while they are useful, they are very much aimed at the non-classical musician. Here, in Beeching's volume, we have a useful and informative book that is aimed solely and directly at the classical musician. Buy it now!
A no-nonsense guide to music career success.......2005-06-09
A few years back, Angela Beeching (my dear colleague at New England Conservatory down the road) wrote a "Career Guide for Musicians". I was very impressed at how resourceful the guide was. Well, she finally got the chance to flesh out that first guide and "Beyond Talent" is the result. While ably covering all the nut & bolts of music career success (networking, building your image, recording, performing and raising support), the chief value of the book lies in the wisdom Beeching brings to creative career development. She understands the psychological profile of the career musician and that understanding shines through every page of her book.
In addition, Beeching tackles lesser-explored subjects geared to her primary readership of classical and jazz musicians: residency programs, performance health, teaching and grant opportunities. Up to date and immensely practical, Beyond Talent should be on the bookshelf of all career musicians.
Inspirational and Informative Guide!.......2005-02-21
Angela Beeching's "Beyond Talent" is a must-have book for musicians -- both young musicians who aspire to a career, and working musicians who wish to be more successful. Full of practical advice, "Beyond Talent" gives step-by-step strategies for important aspects of building a career in music, covering topics like networking, promotions, and building and connecting with audiences. "Beyond Talent" also includes samples of bios, press releases, and other documents that are vital to the working musician. Beeching knows her stuff and writes with depth, and at the same time, her writing is accessible and inspirational. This book is a terrific companion for young and established musicians alike!
Book Description
The new
Eighth Edition of the
Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. This new
Eighth Edition expands on hot-button music business issues such as digital downloads, piracy, and record company transformations. Thoroughly revised, the
Eighth Edition shares a particular emphasis on online music and its impact on the rest of the industry. The
Eighth Edition also includes complete coverage of all aspects of the music industry, including songwriting, publishing, licensing, artist management, promotion, retailing, media, and much more.
New to This Edition
- Highlights the impact of online music, the iPod revolution, digital downloads, and cellular ring tones on the music industry
- Features complete sections on entrepreneurial ventures and careers in music, including specific advice on getting started in the music business
- Includes a revised
Instructor's Manual on CD offering new in-the-classroom tips on how to best use the classic text as both a core and supplemental resource
This updated
Eighth Edition of a bestseller is thorough in scope and ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. Music business newcomers and professionals alike will find the new edition a valuable resource, whatever their specialty within the field.
Customer Reviews:
Easy reading & full of wisdom.......2007-05-27
Everything that the artist never thought about... that's why we're artists, not business-people. Good reading and highly recommended.
Good title with interesting info.......2006-05-20
This book is great to start with and you can really learn valuable information from it along with which path in the music business suits you the best. It is a great guide for a newbie and also for a experienced because everyone has something to learn from this book however the next book you need to read is: "The Music Business: How YOU can make $500,000 "or more" a year in the music industry by Doing it Yourself!" by Ty Cohen which along with this one will give you tips on how to get the best deals and make the most profit from your business. I assure you that if you have these two books you can't fail and your business will keep on growing.
Excellent guide for choosing a career.......2006-05-15
A very up-to-date, modern look at the music industry! This book doesn't just offer one narrow-minded look at the industry. After reading it, you'll be able to make a specific and informed decision about what path you want to take within the business. There are many more job options than you would have imagined! This is one of my favorite books, next to "Music Business & Entertainment Law Contracts for Indie Recording Artist, Labels, Songwriters, Composers, Producers, Managers and All Others in the Record Industry. Preprinted Binder" by Ty Cohen
Provides the latest insights into the industry, which is going through extensive changes.......2006-01-07
The new updated edition of Music Business Handbook And Career Guide provides the latest insights into the industry, which is going through extensive changes. For one, digital downloads and piracy are changing how music itself is available to the public. Online music, iPods, and other computer-based changes are transforming not only how the industry does business, but how it presents products and sells them. Sections on careers include all kinds of options, from managing artists to producing concerts, producing motion picture and TV scores, and more. A focus on all kinds of interactions between artist and producer, record company executive to band, makes Music Business Handbook And Career Guide one of the most comprehensive music business books on the market.
Average customer rating:
- Would this book be appropriate for middle schoolers?
- ...
- A good read and full of insight
- hip-hop generation guide to success
- GREAT BOOK...
|
Make It Happen: The Hip-Hop Generation Guide to Success
Kevin Liles , and
Samantha Marshall
Manufacturer: Atria
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ASIN: 0743497368 |
Book Description
Kevin Liles rose from intern to president of Def Jam Records in only nine years. Today, at age thirty-seven, he is executive vice president of the Warner Music Group and has helped discover and direct the careers of stars such as Jay-Z and Ludacris.
Liles' meteoric climb from urban street kid with hip-hop aspirations to one of the most successful and influential executives in the music industry is far more than a rags-to-riches story. It is a tribute to Liles' incredible work ethic, wisdom and confidence in doing his thing his way -- the hip-hop way.
"Every real success story in hip hop comes down to the same thing: someone who finds the will, focus and drive to achieve," Liles writes in Make It Happen: The Hip-Hop Generation Guide to Success. "It doesn't matter if you are male or female. It doesn't matter what race or religion you are. It doesn't matter what hustle you choose." What does matter, Liles says, is that you fight against the odds to realize a dream and be the best that you can be. You empower yourself and make it happen.
Kevin Liles presents ten rules of business success, which range from "Find Your Will" and "The Blueprint" to "Don't Let Cash Rule" and "Play Your Position." As he outlines his philosophy, Liles shares how he put his principles to work, chronicling his journey to the top and the stories of others -- executives, artists, mentors and friends -- he has worked with along the way.
Make It Happen is both an American success story and a guidebook for the road to having a career and a life you love.
Download Description
"Kevin Liles rose from intern to president of Def Jam Records in only nine years. Today, at age thirty-seven, he is executive vice president of the Warner Music Group and has helped discover and direct the careers of stars such as Jay-Z and Ludacris. Liles' meteoric climb from urban street kid with hip-hop aspirations to one of the most successful and influential executives in the music industry is far more than a rags-to-riches story. It is a tribute to Liles' incredible work ethic, wisdom and confidence in doing his thing his way -- the hip-hop way. ""Every real success story in hip hop comes down to the same thing: someone who finds the will, focus and drive to achieve,"" Liles writes in Make It Happen: The Hip-Hop Generation Guide to Success. ""It doesn't matter if you are male or female. It doesn't matter what race or religion you are. It doesn't matter what hustle you choose."" What does matter, Liles says, is that you fight against the odds to realize a dream and be the best that you can be. You empower yourself and make it happen. Kevin Liles presents ten rules of business success, which range from ""Find Your Will"" and ""The Blueprint"" to ""Don't Let Cash Rule"" and ""Play Your Position."" As he outlines his philosophy, Liles shares how he put his principles to work, chronicling his journey to the top and the stories of others -- executives, artists, mentors and friends -- he has worked with along the way. Make It Happen is both an American success story and a guidebook for the road to having a career and a life you love. "
Customer Reviews:
Would this book be appropriate for middle schoolers?.......2007-04-20
I teach middle school in a diverse setting, and I'm interested in perhaps brining this book into my classroom. Is there any content in it that would be inappropriate for that age group (sexual content, profanity)?
..........2006-12-13
I had been waiting for a success book to be written for the hip hop generation by the hip hop generation, along came Kevin Liles.
Given Kevin's high position in the music industry he was able to give insight from on the hustle it took to get there and the hustles hes observed of others. Might I add that that point in itself, his observation of others hustles, is what saved this book from being an autobiography (that wouldnt be a bad thing anyways).
Normaly I dont like too many stories in success books but Kevin is definitly the exception. From lessons learned playing Guts with Lebron James to that reasoning behind his reaction to Dame Dash barking on him on the infamous scene of The HardKnock Life Tour.
The one thing I like about this book also is that it wasnt all about getting money. It wasnt materialistic as most success books. Work hard, play hard seems to be able to sum up his philosophy.
The principles and attitudes Kevin shares arent simply for someone hoping to make it big in music either, they can be applied in anywhere.
A good read and full of insight.......2006-03-30
I was surprised I bought this book but wasnt disappointed when I did. It is not something I'd generally think I would enjoy but Kevin tells an interesting story and one worth reading. He takes you inside his culture and it is an eye opening journey that I am glad I took. His tips we've heard before but bear repeating and overall the message is a really good one. I enjoyed this and you will too.
hip-hop generation guide to success.......2006-03-22
Great book. I give it out to my clients. Excellent for young adults trying to find appropriate direction and alternatives for their lives and future. Liles makes one realize that with hard work, one can make a difference for themselves. The only complaint is that I wish he would write a book of guidance for teens with more simplistic language so that it can be read by various grade levels.
GREAT BOOK..........2006-03-11
I was skeptical at first, thinking that it was another book in which the author boasts about how great they are. That said, I was proven wrong, (which goes to show, you CAN'T judge a book by it's cover). I wish that I had a book like this when I was younger, one that illustrated exactly how one should embrace their career.
Mr. Liles was definitely a go-getter who made his own destiny happen. Throughout his journey, Kevin illustrates his determination to learn the business; he lived and breathed hip-hop, it is something he has to be a part of. You get to see and understand his success as well as what he considers his blunders (which are minimal)and the lessons he learned in making them. All while climbing to the top of Def Jam Records.
I suggest that if you are looking for a gift for that up and coming graduate (High Schooler, College Grad), especially one who seems to be heading toward the creative path, I would purchase this book for them. I stand corrected, I would purchase this book for anyone who clearly wants to understand what it takes to get to the top (whether it's through a company if not their own business).
Book Description
nyone can put out a CD. Its easy and affordable to do, but to support the product, entrepreneurs need great distribution, effective promotion, and a bit of business savvy. Label Launch is the tool that will guide young record impresarios and fledgling bands who want to distribute their own product. Kalmars information comes from the best sourcesuccessful indie label owners, including those that almost went belly up while mastering the intricacies of the music industry. Readers will learn all aspects of running an indie label, such as: Maneuvering the legal maze Funding a label Picking and signing bands Touring Promoting and publicizing bands Selling product off and online Avoiding the most common pitfalls of a new label. Best of all, Kalmar writes in the language of her readeryoung, smart, fast, and fun. Label Launch is a must-have reference tool for anyone in a band, making music, or navigating the record industry scene.
Customer Reviews:
A good basic overview.......2007-09-11
This book is a good basic overview of the industry from the journalist's perspective. Covers such issues as licenses and trademarks, business plan and contracts, releases and promotion. The intro seems a little long-winded, but one could skip over that. Roni does answer one question clearly, though: "For most indies, BMI proves the preferable performing rights organization since it monitors college and public radio stations which are more apt to play indie records." Read the book, but don't buy it - check it out from the library.
it helps.......2006-09-14
its ok it help with so things any things you read on this biz can help
Medium Good.......2006-05-14
Them music industry is a complicate and harsh environment and it is easy to fail at starting your own business. Fortunately there are books around that can help you reach your goal faster and with much more ease, and this is one of them. It covers a lot of the aspects, twists and turns in the music industry but it misses out on some very crucial points which are presented in "Ty Cohen's Secrets to Making Money in the Music Industry (3-Piece Mega Audio CD Set)" by Ty Cohen " , a better and more detailed book about the subject, and an easier one too.
Close to medium!.......2006-04-21
Could have been much better but ill get it some credit that i did learn a pionter or two. I highly recommend books purchased from Musicbrains.net entitled the Indie label Kit on Amazon, Music business 101, Future of music and Guide to releasing an independent record by Tim Sweeney.
Superficial.......2004-01-13
Let me start out by pointing out the good things about the book. It is well written and covers every aspect critical to the successful launch of a record label.
Unfortunately, the book is not very thorough. In fact, the book is barely more than just a superficial laundry list just listing all the things that you need to be aware of. But at all times, the author completely fails to provide a well-researched, indepth treatment of any subject that it covers.
For example, it mentions that you need a music attorney to make sure nobody steals your copyright and negotiates your contracts. Well, that's common sense, I don't need to spend money on a book to tell me such basic things. I wanted to find out how to go about launching a label. Well, the authors recommends that I incorporate and think about the difference of LLC. and C-Corporation. She wastes 2 pages (= 1% of this very thin book) on basic knowledge that many other brilliantly written books about business law cover at much greater depth. Why did she even bother? She wastes another 20 pages on such generalities and topics that are mostly common sense.
Will she get to the good stuff? How do I promote a record? How do I go about approaching a DJ, a radio station, a music reviewer? Her answer: hire a good promoter. Duh. Come on, this book is cheap, but I did pay money for information. Why not explain how radio promotion works? That's one of the critical subjects of them all...In short, the book is too superficial and basic to be of any value to anyone serious about starting a label. Avoid and check out the many other wonderful books here on Amazon.com instead.
Book Description
FINALLY, a book written BY A MUSICIAN FOR MUSICIANS--from an author who has actually been in the trenches himself—from rehearsal studios to label signings, from recording studios to concert stages. Get the STRAIGHT FACTS about the music industry--NOT THE FAIRY TALES.
In The Musician's Handbook, veteran musician Bobby Borg reveals over 35 inspirational and proactive strategies for pursuing a successful career in the music industry. Other chapters of this indispensable primer provide comprehensive coverage of the four types of business relationships, the five key people a musician needs to succeed and the four major sources of music revenue.
Rare and candid interviews with top industry professionals such as Fred Croshal (GM of Maverick Records), Neil Gillis (VP of A&R and Advertising at Warner/Chappell Music), Chris Arnstein (personal manager, international tour manager and booking agent) and Henry Rollins (punk-rock legend of Black Flag and Rollins Band) make the Musician's Handbook one of THE MOST HONEST AND RESOURCEFUL BOOKS EVER WRITTEN ABOUT THE MUSIC BUSINESS TO DATE! If you're even thinking about pursuing a career in music, or wondering why it hasn't turned out as expected, The Musician's Handbook is a Necessity!
*Loaded with invaluable information and contacts that can mean the difference between succeeding and failing in the music industry
*Essential reading for musicians, songwriters, publicists, managers, and anyone else interested in making a successful career in the music business
*Filled with entertaining anecdotes and side bars allowing you to flip through its pages and read interesting stories and facts
*A Concise, easy-to-read introduction to the business of music that arms musicians with What they WANT and NEED about the music business so that they can get back to doing what they like best--CREATING MUSIC!
Customer Reviews:
Best book ever.......2007-08-06
Really easy to read, gives a fantastic broad view over the music industry. The author writes it like it is and he gives us information straight and clear, gives practical advice and the book is FUN to read. Buy it or regret it forever!!
Informative, essential.......2007-06-17
A very important work for musicians written by someone who hates to see people get screwed. This book reads easy and is comprehensive.
Great!.......2006-12-16
Well, I read this book cover to cover. It's a definite must read for the serious musician who wants to learn about the music business and how it works. The music business is pretty confusing but this book is written in a way that is completely understandable. It has a lot of information such as music publishing, legal topics, and agreements. It also has Q&A sections from Henry Rollins, Fred Croshal (Maverick Records) and Neil Gillis (VP of A&R at Warner/Chappel Music). Bobby Borg was my instructor and I know he knows his stuff. The music industry is an arcane language, but this book makes everything easy to understand. Everyone in our class was happy to be able to study of off such a book. Buy it! it's worth it.
Good learning tool.......2006-02-27
I found this book very helpful. It broke down the material step by step and gave great examples. I think anybody entering into any aspect of the music industry should read this book!
THIS IS A MUST READ FOR EVERY SERIOUS MUSICIAN!!!.......2006-02-26
I would recommend this book to anyone who is a SERIOUS musician or if you are truly serious about being in the entertainment business! I bought this book at the TAXI Music Convention in Hollywood, California after sitting through one of Bobby Borg's seminars. I thought to myself why not buy it and read it after all that is why I attended the Music Conference in the first place: to expand my knowledge about the music industry! That is exactly what this book does! In fact I like this book so much I bought 4 extra copies for my bandmates and a couple other people that I work with in the entertainment industry. This book is very easy to read and has tons of useful information in it. Once again if you are SERIOUS about being in the Music Industry you owe it to yourself to read this! Trust me you WON'T be disappointed!
Average customer rating:
- Dollars ... and the salesmen who love them.
- Great book for any experience level
- Required Reading for DJ's
- Lots of advice
- Evolving The MDJ Industry
|
The Mobile DJ Handbook: How to Start & Run a Profitable Mobile Disc Jockey Service, Second Edition
Stacy Zemon
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback
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Similar Items:
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The DJ Sales and Marketing Handbook : How to Achieve Success, Grow Your Business, and Get Paid to Party!
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DJing for Dummies
ASIN: 0240804899 |
Book Description
The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business.
This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information. The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.
*New equipment, technology, and practical business advice are integrated
*Includes chapters ranging from performance and professionalism, sales and mareting, dancing and games, to booking opportunities
*Provides essentials forms, contracts, and brochures
Customer Reviews:
Dollars ... and the salesmen who love them........2006-10-16
This book, and its sister publication is fantastic, if you want to be Ray Kroc, and attempt to get rich franchising your cookie cutter product. The book describes very little about the actual methodology of performance, and focuses with laser precision on the mechanisms of salesmanship. The author rides high in the saddle, and rules over all the "bottom feeders" she surveys. This is the type of mentality I would think one who aspired to individual artistic expression, and freedom would want to avoid. Conform or be cast out. The content is concise, and informative in its own self righteous, conformist, and calculating way.
Great book for any experience level.......2005-11-13
I have been djing about 5 years and want to take my business to the next step. This book is full of all kinds of information that I can use now, not abstract ideas that would work in theory. I could not put it down I just wanted to keep learning. Some of the ideas I have already started to implement. Can't wait to read the DJ Sales and Marketing Book. A MUST READ
Required Reading for DJ's.......2005-11-06
This handbook leads you step by etep into the world of pro DJ's. Follow every word and you can't miss making your business into the power leader in your area. I worked the pages and now I have quit my job and do this fulltime very successfully. Thanks a billion, Stacey!
Lots of advice.......2003-12-24
I got this book when I didn't know anything about DJing. I read every page of the book, and it was fantastic! It was just filled with tips and advice for anyone who wanted to get into DJing. For example, it says some of the equipment you'd need to buy to be a mobile, different games you can play at weddings and bar/bat mitzvahs, how to get the crowd moving, and much more.
Evolving The MDJ Industry.......2003-12-16
"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution."
Book Description
The latest edition of this comprehensive book now includes a new business model for succeeding in the virtual world. It has new contracts for an expanded role of personal management and artists releasing their own digital product. Also includes an expanded chapter on the role of business management, new artist-manager court cases, and updated industry website listings.
Customer Reviews:
updated version.......2006-12-21
The updated version of this book is great! This book has taken a look at publicity, touring, contracts, branding, marketing, trademarks, merchandising, and record companies. Unlike the previous editions of this book, this book goes into music downloading and it's consequences. This book is a must have for anyone looking at music management or performance!
What a Great Resource!.......2001-06-07
This is an excellent book, and its subtitle (Artist Management: The Ultimate Responsibility) is proved throughout the book. Written by a college professor, this book gave me so many answers about the music industry that I was looking for. Topics include Personal Management, The Contract, Legal Aspects, Marketing the Artist, The Record Company, Touring, Care and Feeding of the Creative, Merchandising, Endorsments & Sponsorship, Business Management, and Case Studies on Legal Battles. Before I read this book, I was remotely considering going into music business management. Now I'm sold!! Now what does that tell you about the depth of this book?
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