Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition

Book Description

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Customer Reviews:

Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online.......2006-03-18

Timely! Fundraising on the internet is the next level of fundraising for non-profits, and this is an excellent way to get started!

Thorough and reliable.......2004-12-13

This collaborative effort is well-written, fast-paced, and extremely up-to-date. Each chapter is on a different aspect of Internet fundraising, written by a different author. Speaking from personal experience, this book has been extremely possible in our own business of helping nonprofits raise funds online. We recommend it to any nonprofit who wants to take advantage of the net.

Very useful!.......2002-12-10

Very useful for organizations working with an interactive agency to imporve their efforts on the web...

A fantastic collection of resources!.......2002-01-31

A fantastic collection of resources! Warwick, Hart, and Allen brought together an amazing array of experts to assemble a practical, hands-on book full of interesting case examples. As an application service provider working almost exclusively with non-profits, we found the book particularly useful as a source book for guidelines and best practices. Our clients who have read the book were enthusiastic about everything from the specific strategies to the fundraising tips.

This is an all-encompassing, basic guide that makes fundraising on the Internet accessible to the most inexperienced nonprofits but gives insightful advice to veterans. I wholeheartedly recommend the book and plan to make this required reading for our customers and employees.

Indispensable Guide To Fundraising On The Internet.......2001-11-20

If the events of Sept. 11th proved anything it is that fundraising via the Internet has come of age. Witness the incredible success of online fundraising by many of the nation's top relief agencies. Now, nonprofits across America are saying not if they will adopt on an online fundraising presence but how fast they can tap into this new technology in ways that meet an agency's needs but stay within their budget constraints. Fundraising on the Internet, 2nd Edition, could not have come out at a more opportune time. As the editor of a weekly on-line email newsletter directed at nonprofits throughout Arizona and the Southwest I was particularly impressed with the chapters on recruiting and renewing donors online. I can always stand to learn more about effective recruiting and promotion techniques to build an even bigger sense of community between our donors who, as the book carefully explains, are much more likely to open an email or click on a website before calling us or responding to a survey they receive in the mail. At almost 300 pages this book is a bargain. The authors do not shy away from providing any number of resources that can help a nonprofit create an Internet presence or expand upon whatever success they have already achieved with their online constituents. The book also includes 4 case studies and a number of resources including such important topics as ethical online fundraising standards and practices and how to use the Internet to both promote and manage donor advised funds. I heartily recommend this book. The authors have spent considerable time and energy to provide a definitive text on this most important subject.

The Nonprofit Guide to the Internet: How to Survive and Thrive

Average customer rating:

A terrific book for nonprofits wishing to go online

The Nonprofit Guide to the Internet: How to Survive and Thrive
Michael Johnston
Manufacturer: Wiley
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Binding: Paperback

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ASIN: 047132857X

Book Description

Everything nonprofits need to boot up, log on, and benefit from the Net

Now revised and expanded, this easy-to-use guide is packed with the vital information and advice you need to attainâand maintainâa cyberadvantage. Covering everything from computer basics to designing your own Web site, it shows you how to get connected, conduct research, raise funds, expand your outreachâwith both adults and kidsâelectronically, and much more. With complete details on the latest technological advances, market trends, and cutting-edge tools, The Nonprofit Guide to the Internet, Second Edition. Surveys the most up-to-date hardware and software you need to get online

Explores cyberfundraising with examples from recent online campaigns

Includes a rare usage policy to help your organization get the most of the Net at your office

Illustrates nonprofit best practices on the Web with case studies, charts, and screen shots

Shows how nonprofits can harness the idiosyncratic to develop a unique attention-getting presence on the Web

Contains a multimedia bibliography, a glossary of terms, and a directory of nonprofit-related Web sites and addresses

Customer Reviews:

A terrific book for nonprofits wishing to go online.......1999-09-04

In law school, we learned law by studying cases - one case at a time. It was slow, excruciating, and at times confusing. But when we wanted to put it all together, if truth be known, we'd pick up a hornbook. (U.S. Lawyers in the audience will be nodding with me, as they recall Corbin on Contracts or Prosser on Torts.)

The Nonprofit Guide to the Internet - How to Survive and Thrive is a kind of "hornbook" for nonprofits wishing to embrace the Internet.

This second-edition book is not for cybergeeks. Like its first edition released in 1996, it thankfully assumes little or no prior Internet expertise. Indeed, in Chapter 1 it walks the reader through a description of the Internet and its basic structure. Those with a good grounding in things Internet can skip Chapter 1 and move into the meatier portions of the book - and there are plenty of them.

"Why a Nonprofit Should Go On-Line," Chapter 2, covers such benefits as improving internal and external communications, providing better access to information, professional development, and "cyber-fund-raising" and "cybercampaigning." In other words, it provides a conceptual framework for an organization to identify the reasons why it should go on-line. (I have to wonder, frankly, why any organization could even question the wisdom of doing so - but then, that's just me.)

It is not enough to decide to go on-line. There is the question of how best to do that. With a bewildering array of options these days, Chapter 3's discussion of "Getting Connected" will help. I liked how the author presents a step-by-step linear process that starts with an assessment of current equipment and office communication needs and moves forward to such topics as selecting an Internet service provider.

Sound dry? The author moistens the discussion considerably by weaving into the discussions with short case studies. It's as though we're looking over the shoulder of someone just like us as various decisions are being made. It's almost a little voyeuristic - the author lets us peek at "journal entries" of the person making these decisions. It's highly instructive and helps us understand how we might go through the same process for our own organization. I like that.

Where the book hits stride - and where the book's main value resides - begins with Chapter 4's treatment of "Turning Knowledge to Action: Finding the Full Potential of the Internet to Improve Your Communication, Outreach, and Public Awareness." For many in this audience who have a strong grasp of the Internet - and maybe even an expertise - this is where you'll likely begin reading.

Author Michael Johnston correctly counsels the reader: "Simply getting a computer, an Internet account, and a phone connection is not enough. A nonprofit decision maker needs to know how to use this new medium in ways that save money, serve more clients, and ensure the long-term stability of the organization." To illustrate, Johnston provides a case study showing the effectiveness of the Internet for improving communication with Internal audiences - volunteers, in this case. Organizations who rely on volunteers will find the case study of interest.

Without diminishing the importance of reaching and supporting an organization's "internal audience," I found the book's treatment of the "external audience" outstanding. In a section entitled, "The External Audience: Collaborating and Cooperating on the Internet," Johnston walks us through a case study that illustrates the amazing variety of communications tools offered by the Internet. I found the discussion on membership recruitment especially valuable.

The book's appeal is not just in the use of brief case studies, but also in its ample use of screen shots. Somehow just reading about various sites is not enough; we need to be shown them. And that's just what Johnston does, and amply, throughout. For a book on the Internet, this is as user-friendly as you can get. If the Internet is a hot topic with nonprofit organizations, then on-line fund raising is the hottest of the hot. Though it is probably impossible to write a definitive chapter on this topic, given the break-net pace with which "cyber-fund-raising" is galloping along, Johnston's treatment is among the better discussions I've seen in print. Even if it cannot hope to keep up with the changes taking place in this arena, it provides a way of approaching on-line fund raising that will continue to be valid for some time, in my view. Besides, the book is published this year, so it's current as of now and probably will remain so for a couple of years - until the next, inevitable, edition.

Surprisingly, though, the book omits a discussion on the legal issues of on-line fundraising. Of course, such a topic is sufficiently deep to warrant an entire chapter or even a book. Still, even a brief mention of the issues would have been expected. We'll look for such a discussion in the next edition.

I recommend this book for any board member, officer, staff member, or volunteer who is seriously considering whether and how to take a nonprofit organization online, or make its online presence more effective.

Here are the book's chapters:

Chapter 1 - Learning about the Internet

Chapter 2 - Why a Nonprofit Should Go On-Line

Chapter 3 - Getting Connected

Chapter 4 - From the Knowledge to Action: Finding the Full Potential of the Internet to Improve Your Communication, Outreach, and Public Awareness

Chapter 5 - Research on the Internet: Tools and Tricks

Chapter 6 - Cyber-Fund-Raising

Chapter 7 - Making it Happen: Establishing a Presence on the World Wide Web

Chapter 8 - Reaching Future Supporters Now

Book Description

E-commerce issues that are specific to nonprofit organizations, such as using the Internet for fundraising and building lasting relationships with potential donors, are addressed in this guide. Practical techniques for building online shopping malls, conducting online charity auctions, selling goods and services, and creating online communities are offered. Handling payments, fulfilling orders, establishing customer service and privacy policies, and marketing a nonprofit Web site are also covered. Sidebar interviews, reviews of relevant Web sites, technical and online writing advice, and a glossary of commonly used e-commerce terms add value to this useful guide.

The Nonprofits' Guide to Internet Communications Law

Average customer rating:

The Nonprofits' Guide to Internet Communications Law
Bruce R. Hopkins
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 047122278X

Book Description

Invaluable guidance on the most important legal issues facing nonprofits today

Internet communication is the lifeblood of countless nonprofit organizations, yet there exists no specific law to provide for its regulation. Without solid legal guidance, nonprofits risk not only missing out on the unlimited opportunities that the Internet has to offer, but also jeopardizing their tax-exempt status. The Nonprofits' Guide to Internet Communications Law analyzes and explains the laws applicable to Internet communications by nonprofit organizations.

Nonprofit law expert Bruce Hopkins writes that with Congress and government agencies reluctant to create new law, it will ultimately be up to the courts to determine the future of Internet law affecting nonprofit organizations. Extrapolating from the underlying principles of existing law, Hopkins addresses the legal ramifications of Internet business activities, charitable-giving administration, fundraising programs, lobbying, political campaign activities, and more.

The Nonprofits' Guide to Internet Communications Law proves an unparalleled resource for this emerging field.

Average customer rating:

These publications can be used to raise money, attract new members, and promote causes

Very Helpful!

Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom)
Cheryl Woodard , and Lucia Hwang
Manufacturer: NOLO
ProductGroup: Book
Binding: Paperback

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Starting & Running a Successful Newsletter or Magazine

E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter

Newsletter Design: A Step-by-Step Guide to Creative Publications (Design & Graphic Design)

The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible

How Not to Start a Magazine

ASIN: 1413306586

Book Description

Everything you need to raise awareness, membership and money!

Nonprofits have certain advantages passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals you need to communicate your mission effectively.

You can do it -- let Every Nonprofit's Guide to Publishing show you how!

Practical and hands on, this book shows you how to overcome inexperience and budget constraints -- and produce publications that effectively promote your cause. From developing an idea to distributing the final publication, you'll get the information you need. Find out how to:

design and print engaging magazines or newsletters

create an appealing website

locate the best freelancers and vendors

develop successful ad sales and fundraising strategies

meet IRS and postal requirements for nonprofits

use time-tested publishing ideas and resources

The book includes practical suggestions from veteran insiders, whose experiences range from tiny nonprofit startups to large, established organizations. The CD-ROM provides essential forms, checklists, schedules, worksheets, spreadsheets and more.

Customer Reviews:

These publications can be used to raise money, attract new members, and promote causes.......2007-09-04

EVERY NONPROFIT'S GUIDE TO PUBLISHING: CREATING NEWSLETTERS, MAGAZINES & WEBSITES PEOPLE WILL READ appears in its first edition to offer nonprofits - and any library who would cater to them - an excellent reference to the most visible communication device of any nonprofit group. These publications can be used to raise money, attract new members, and promote causes; but before a nonprofit creates one, read EVERY NONPROFIT'S GUIDE TO PUBLISHING - it covers both pitfalls and best practices, including creating a budget, producing consistently high-quality content, and designing the publication for both print and website.

Very Helpful!.......2007-06-07

I have been involved with non-profit organizations for many years. I wish that this book had been available to me years ago. I found it to be useful with practical information that simply guides the user through the process. Any non-profit that needs to communicate with its members, supporters, and the community at large should find this book very helpfulEvery Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read (book with CD-Rom) and worthwhile. As a sidenote, I am not related to Cheryl Woodard, and in fact have never met her.

The Wilder Nonprofit Field Guide to Fundraising on the Internet

Average customer rating:

Good guide overall; there are more recent ones

The Wilder Nonprofit Field Guide to Fundraising on the Internet
Gary B. Grant , Gary M. Grobman , and Steve Roller
Manufacturer: Amherst H. Wilder Foundation
ProductGroup: Book
Binding: Paperback

General | Computers & Internet | Subjects | Books
ASIN: 0940069180

Customer Reviews:

Good guide overall; there are more recent ones.......2004-12-14

Wilder's Field Guide is well-researched and thorough. Its one shortcoming is not its fault; Internet fundraising has changed (for better or worse) over the last five years since it was published. A good book to add to the fundraising collection, but should not be read as the sole resource manual.

The Nonprofit Guide to the Internet (Nonprofit Law, Finance, and Management Series)

Average customer rating:

Great basic internet book for and about nonprofits

The Nonprofit Guide to the Internet (Nonprofit Law, Finance, and Management Series)
Robbin Lee Zeff , and Robbin Zeff
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

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Customer Reviews:

Great basic internet book for and about nonprofits.......1997-09-30

Overall Review: Recommended for all nonprofit organizations and others who deal with nonprofit clients.

Zeff's book was non-technical and easy to read, but in addition to providing basic internet information, it offers compelling reasons and guidelines for nonprofit organizations to utilize the internet to increase awareness, memberships, and fundraising efforts (cyberfundraising).

For those who want to review other nonprofit websites, Zeff provides many examples and illustrations of several organizations. Nonprofit and resource web addresses are also listed throughout the book.

The Nonprofit Guide to the Internet is a good starter book for anyone interested in developing, improving, or learning more about nonprofit websites and its functions. It would be particularly informative for current nonprofit professionals who are new to the internet.

Book Description

The American Red Cross received $128,000 in direct donations.

Greenpeace International's donations average $3,000 a week.

The World Wildlife Fund is getting over 100 donations a month.

All online.

Many nonprofits, intent on maximizing their donor base, have added the Internet to their roster of traditional solicitation vehicles, transforming it into an engaging, effective tool for getting out their messages. In addition to boosting visibility, Web sites offer a cornucopia of creative possibilitiesâfrom free coupon giveaways to tie-ins with on-air radio pledge drives to celebrity artwork auctions or online lotteries. In addition to the online convenience of e-mail membership and automated credit card donations, online solicitations can sometimes result in higher donations than "real world" donations.

This practical, nontechnical guide to fundraising on the Internet, written by an Internet veteran who's designed scores of successful money-making sites, describes not only how to set up an attention getting Web site, but also how to make a Web site as well as any credit card transaction entirely secure. The Fund Raiser's Guide to the Internet takes the novice Web site creator from the basics of writing on the electronic tablet to tips on creating an effective reply device, complete with information on designing a premium gift array, made with exhilarating graphics. Examples of innovative sites for such world-class nonprofits as the Rainforest Action Network, the World Wildlife Fund USA, and Greenpeace Canada illustrate the sites' role in overall fundraising campaigns. Complete with a Web site scratchpad for designing a mock-up Web page, a checklist of "musts" for fundraising sites at the end of every chapter, and a disk with over 100 sites referenced in the book, The Fund Raiser's Guide offers site-tested advice on how to actually craft and perfect a Web site that turns a site visitor into a committed donor.

Customer Reviews:

best guide around.......2000-04-18

Michael Johnston's written the best guide on online fundraising around. Lots of detail and practical advice. Well worth reading.

The best tool for nonprofits to understand the Net!.......1999-03-03

There is no doubt that Johnston's book is the most thorough study to date about how nonprofits utilize the Internet. It's full of real examples, which is a rare thing in Internet literature. Usually, it's just about potential and hype. Now, we've got some real data.

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