The Complete Independent Movie Marketing Handbook

Book Description

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

Customer Reviews:

Good information.......2005-10-17

In the course of making a film, we found this book to be very helpful. It organizes info about the business side of the filmmaking process.

Went in a skeptic, came out a believer.......2003-06-20

Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.

Helped sell my film.......2003-06-13

This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.

Must-Have Movie Marketing Magic.......2003-06-06

A lot of people throw the title "guru" around, but Bosko's the real deal. As a filmmaker, if you've ever wondered how to: get press coverage, create a media kit, find an attractive title; identify your movie's hooks, locate distributors, exploit the power of the web, get audiences and distribution and actually sell your movie or video...then GET THIS BOOK! Bosko "tells all" in an easy-to-read style that gets the creative juices flowing. No filmmaker should go anywhere near a camera without reading the hard-core, straight-up instruction and advice in this book.

An Absolute MUST!.......2003-05-15

Outstanding! Mark's style of writing is so engaging, down-to-earth, and motivating --I couldn't pull myself away! I've been behind the scenes on several film projects and can't believe they had the audacity to shoot without knowing what Mark shares in this book. My highlighter is nearly empty! When it comes to marketing a project, ignorance is certainly not bliss! Mark's book is an absolute MUST HAVE if you plan to DO something with your film other than show your parents!

From Reel to Deal: Everything You Need to Create a Successful Independent Film

Average customer rating:

The Independent Filmmaker's BIBLE!
Great Read
Becoming the bible for independent moviemaking business
Great Book!
What a truly excellent book.....

From Reel to Deal: Everything You Need to Create a Successful Independent Film
Dov S-S Simens
Manufacturer: Grand Central Publishing
ProductGroup: Book
Binding: Paperback

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Similar Items:

Independent Feature Film Production: A Complete Guide from Concept Through Distribution
The Independent Film Producer's Survival Guide: A Business and Legal Sourcebook
Rebel without a Crew: Or How a 23-Year-Old Filmmaker With $7,000 Became a Hollywood Player
The Complete Film Production Handbook, Third Edition (Book & CD-ROM)
What They Don't Teach You At Film School: 161 Strategies to Making Your Own Movie No Matter What

ASIN: 0446674621

Book Description

With his signature in-your-face, no-holds-barred advice, the Godfather of Independent Film teaches readers everything they need to know to create full-length feature films. From screenwriting ('There are two types of scripts: It's great or it sucks!') to distribution ('Who are the whores of Hollywood?'), Simens provides encyclopedic, precise, and creative instruction for making a vision a reality. By the end of the book, readers will know exactly what to do to make their films.

Customer Reviews:

The Independent Filmmaker's BIBLE!.......2007-09-20

I've read every book on Independent Filmmaking that I can get my hands on and this one book has more useful information than all of the others combined. I'm now shooting my forth feature length film and if I'd had this book before shooting the first three I'd be a lot better off today!

Mr. Nerd is apparently illiterate; though Simens does use a million dollar budget as an example of how to allocate your funds as he goes through all of the steps, this book absolutely does address budgets of every size from ten million dollars right down to your five thousand dollar digital feature for the Direct To Video market. I really don't see how anybody who had actually read the book could possibly miss this as the various budget constraints are addressed in almost every chapter as he takes you through the steps. In fact, he even outlines a method for shooting a feature length, 35 millimeter film on a five thousand dollar budget.

The two chapters on screenplay writing have more useful information than any book that I've read on screenplay writing and applying these techniques to my latest screenplay has resulted in the best work that I've ever done! That's one of the beautiful things about this book; Simens is not an egocentric, long winded babbler. He gives you just what you need to know and how to go about it.

This is the first book I've read that actually has useful information on things like fund raising and distribution options and how you might avoid getting ripped off... something that happens to so many of us aspiring filmmakers all the time.

I could probably write twenty pages about why this is the best filmmaking book ever written, but I will just say that every single page is packed with valuable, useful, practical information that actually makes sense.

Anyone who is seriously considering producing or directing a feature film, or even a short for that matter, needs to read this book three times, then use it as a reference when you start filming.

Great Read.......2007-08-05

I thoroughly enjoyed the book. I thought it was very applicabale to real life situations and useful knowledge for my future.

Becoming the bible for independent moviemaking business.......2007-07-31

At first I was skeptical. Dov has never made a movie himself...just worked on a bunch and been around for awhile. It was obvious this is his three-day filmmaking seminar (and he honestly admits it). But I found new respect for Mr. Simens with his "take no prisoners" approach. He is brutally honest and doesn't sugar-coat things to not offend a tender wanna-be's feelings. If you're not going to be a serious filmmaker, he doesn't have time for you...just keep "playing" and get out of the way of those that want to become pros in the business.
This book is becoming the reference book amoung a growing field of independent moviemaking books serving the new boom in filmmaking. This is a must-have book. You'll be referring back to it time and time again. Dov tells it like it is!

Great Book!.......2007-07-25

Terrific resource for first time filmmakers as well as veterans! Takes you step-by-step through the entire movie making process with tons of tips. Two thumbs up!

What a truly excellent book............2007-04-11

This is an extremely authoratative, ho holds barred, straight to the the chase, expertly written and very thorough and complete book. It would be hard to imagine a more useful book to introduce anyone half interested to the world of film.

JM (England)

Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents

Average customer rating:

Grate book
Excellent guide.... a page turner!
The Inside Track on How Movies Are Marketed
Comprehensive and Easy to Read
Book On Movie Marketing Touches Every Base

Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
Robert Marich
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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The Complete Independent Movie Marketing Handbook
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The Movie Business Book, Third Edition (Movie Business Book)

ASIN: 0240806875

Book Description

"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

*Learn how to get your film seen by the public
*Learn how to inspire confidence in and generate excitement among investors and distributors
*Find practical solutions and strategies that you can apply to your own film
*Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know

Customer Reviews:

Grate book.......2007-10-03

This is a grate and very useful book. It is very clear and understandable, it have many actually information about movie business which I cant find anywhere else!

Excellent guide.... a page turner!.......2006-09-04

I bought this book because I'm getting involved in the movie making business (my expertise is mainly from a product development background). Even though a film can be viewed as a product I needed to understand the complex market in which I'm getting into.

"Marketing to Moviegoers" is an incredible way to get insight on all aspects of the film marketing process: from creative ad campaigns, test screenings, media buying strategies, product placement, merchandising and getting to know the distribution strategies for both big studios and independents.

Rather than a how-to manual, Robert Marich compiles numerous examples and case studies, in an enticing and easy to read format (using indsutry charts and graphics), that allowed me to understand what to expect when producing, promoting and distributing my film in a few days.

I think this book, with its broad coverage of the movie industry and its practices is a great compliment to "The Complete Independent Movie Marketing Handbook", because the latter focuses more on step-by-step recommendations on how to get your movie packaged and sold.

The Inside Track on How Movies Are Marketed.......2006-03-10

As London bureau chief of The Hollywood Reporter, I covered the whole range of movie marketing strategies, from bad to brilliant. Bob Marich gives those who market movies and those with an interest in the film business a great inside look at how it's done, from market research to promotions and publicity to distribution. He covers major studio releases, movies distributed by indies, and foreign-language films. This is a great read for anyone who cares about how movies reach the ticket buying public.

Comprehensive and Easy to Read.......2006-02-23

This book is a must-read for any aspiring or practicing film marketer -- even marketers of non-entertainment products can learn a few tricks here. Thoroughly researched and logically presented with a liberal use of tables, "Marketing to Moviegoers" leaves no stone unturned in its elucidation of the whys and hows of selling a movie to the public. It delves into everything from concept testing and surveys to trailers and projection equipment and even the special challenges posed by foreign-language films. Should be required reading at all film schools.

Book On Movie Marketing Touches Every Base.......2006-02-21

I have written on films for a decade for VARIETY and have subsequently free-lanced for other publications. I found "Marketing for Moviegoers" a highly comprehensive account of marketing in the industry, of films winding their way to hoped for profitability employing multiple strategies through multimedia and ever expanding technologies. Even the most seasoned professionals in marketing will want to compare notes with this book's wealth of information and anecdotal material. It is definitely a must for neophyte filmmakers or those aspiring to that calling so that they will know exactly what they are getting into.
As the book gives a thorough rundown of the fields of marketing research, media advertising, promotional tie-ins, merchandising, publicity and distribution it carefully notes the opportunities and pitfalls of assorted game plans. Chronicles of standard industry practices are interlaced with boom or bust investment tales. It is especially skillful in coping with the constant changes of new technologies. On the subject of the Internet, for example, the various advances and retreats, strategies and counter strategies are duly recorded.
"Marketing for Moviegoers" bolsters its points with numerous charts and examples of recent movies. While this book's primary appeal will be to those in the trade its inside story of the intense media battle for consumers' dollars should have the attention of some just plain moviegoers.

The Feature Film Distribution Deal: A Critical Analysis of the Single Most Important Film Industry Agreement

Average customer rating:

A must-read
Encyclopedia of Bad Film Studio Business Practices

The Feature Film Distribution Deal: A Critical Analysis of the Single Most Important Film Industry Agreement
John W. Cones
Manufacturer: Southern Illinois University
ProductGroup: Book
Binding: Paperback

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Producing, Financing, and Distributing Film: A Comprehensive Legal and Business Guide
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ASIN: 0809320827

Book Description

John W. Cones, whose real goal is to stimulate a long-term film industry reform movement, shows how the financial control of the film industry in the hands of the major studios and distributors actually translates into creative control of the industry.

Cones discusses the pros and cons of the debate relating to the industry’s so-called net profit problem and the way in which the distribution deal plays an integral part in that problem. He then breaks down five major film finance/distribution scenarios, explaining various distribution deals and suggesting ways of negotiating distribution.

Critically examining the specific terms of the distribution deal itself, Cones covers gross receipts exclusions, distributor fees, and distribution expenses. He also investigates the various forms of interest, issues of production costs, matters of creative control, and general contractual provisions.

For handy reference, Cones includes an extensive checklist for negotiating any feature film distribution deal. The list deals with distribution fees, distribution expenses, interest, production costs, creative control issues, general contractual provisions, distributor commitments, and the limits of negotiating. His nine appendixes present a "Motion Picture Industry Overview," "Profit Participation Audit Firms," "ADI (Top 50) Market Rankings," an "AFMA Member List, 1992–1993," a "Production-Financing/Distribution Agreement," a "Negative Pickup Distribution Agreement," a "Distribution Rights Acquisition Agreement," a "Distribution Agreement (Rent-a-Distributor Deal)," and a "Foreign Distribution Agreement."

Cones wrote this book for independent producers, executive and associate producers and their representatives, directors, actors, screenwriters, members of talent guilds, distributors, and entertainment, antitrust, and securities attorneys. Securities issuers and dealers, investment bankers, and money finders, investors, and financiers of every sort also will be interested. In addition, Cones suggests and hopes that the book will interest "Congress, their research staff, government regulators at the Internal Revenue Service, the Securities and Exchange Commission, the Federal Trade Commission, and law enforcement officials such as the Los Angeles District Attorney and the U.S. Justice Department."

Customer Reviews:

A must-read.......2006-02-27

Though a little dated (not much has changed in the film industry), The Feature Film Distribution Deal is a must-read for every producer and every newly minted entertainment lawyer.
The author, a practising entertainment lawyer) covers typical/standard/boilerplate film industry deal contracts as issued by the big studios/distributors, and explains practically every line/item in them, and the definitions of the many contract terms.
BTW, ALL the terms of these contracts are rigged to screw independent producers out of net profit participaiton profits.
Then the author offers 'counter' negotiating points and the reasoning/arguments behind them.
He does state that success in using these counterproposals/arguments is limited due to the 'balance of power' between big studios and independent producers is tilted heavily in favour of the big studios.
The appendices are four distribution deal contracts. They're well worth the read, too, if only to familiarise oneself with them.
It is NOT a book to read quickly, but one to be read thoughtfully, to absorb and to learn the legal and business concepts in the contracts. The structure of each chapter makes this easy to do.

Encyclopedia of Bad Film Studio Business Practices.......2001-02-19

If you are mystified by "Hollywood accounting," this legal expose outlines over 80 clauses commonly found in feature film distribution contracts that might be considered unconscionable or immoral, revealing the formidible odds facing the "talent" side of the industry. A thorough explanation of why there's no "net" profit, and a sobering dose of reality for any creative person who believes they should be paid for making a good product. The introduction lists the LA DA's Office among those who should read it.

Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)

Average customer rating:

Animation writing and Development From script to development to pitch
Too much information
Typical "Mainstream" book.
Animation Writing and Development : From Script Development
Wow!

Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)
Jean Ann Wright
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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How to Write for Animation
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ASIN: 0240805496

Book Description

The art. The craft. The business. Animation Writing and Development takes students and animation professionals alike through the process of creating original characters, developing a television series, feature, or multimedia project, and writing professional premises, outlines and scripts. It covers the process of developing presentation bibles and pitching original projects as well as ideas for episodes of shows already on the air. Animation Writing and Development includes chapters on animation history, on child development (writing for kids), and on storyboarding. It gives advice on marketing and finding work in the industry. It provides exercises for students as well as checklists for professionals polishing their craft. This is a guide to becoming a good writer as well as a successful one.

* Filled with writing exercises that will challenge your writing limits
* Understand inspiration, idea gathering, and story development
* Tips on how to write for kids and why certain stories appeal to different ages
* The how and why of dialogue-what works, and what doesn't

Customer Reviews:

Animation writing and Development From script to development to pitch.......2007-08-23

An excellent book that covers all aspects of writing for animation, and I do mean ALL aspects. Nothing is left out. Jean Ann Wright really knows her stuff. And buying the book from Amazon was easy and painless. That's why I use them and why I will continue to use them.

Too much information.......2006-09-22

The book covers tons and tons of topics, which is good for a person with no background in animation writing. But the topics written about, from dialogue to outlining, come with no context, no examples to back up what the author is talking about. Wright writes "Keep your characters consistent. They must be true to their core traits and to what has made them who they are." An example from a current or classic cartoon is direly needed. This happens throughout the book. Under the subheading Conflict Can Reveal Information in the dialogue chapter, she writes "conflict in dialogue...is a good way to get information out and keep it interesting." How? Once again this book screams for examples.
The book trys to explain every thing and any thing about animation. A daunting task. But in the process, every thing seems trite. The chapter on writing features, aka movies, is skimmed, and after reading it, will not make your more apt at writing animation films. Scriptwriting for film is different, in many aspects, from tv animation, and in this book it's made to sound that it's the same.
Overall the book is informative, but for someone who grew up with Scooby Doo, He-Man, Thundercats and saw every Disney film and could write endless thesis on Scooby Doo's tremendous appetite, this book lacks substance.

Typical "Mainstream" book........2006-08-08

This book is abit of a bore and turnoff with all it tips and trixs to create scripts that will please the "buyer". It is colored with a tone of a moral panic that is typical for experts that clame to know what people want and don't want. I think it is safe to say that if the creators of "South Park" or "The Simpson" would have read this book and followed it, thoose series would have never been made - maybe not even Bambi with its horrid shooting of bambis mother?

It also deals with animation at its simplest blocks, it tries to show the steps to a finished product - poorly. It does contain a good hint here and there but as a hole it is a complete waist of time, and a poor candidate for a book to understand the teqnical aspects of animation. If you have some basic knowleadge of character, animation and storyboarding and want to learn how to write for animation, buy books about writing instead.
>RS

Animation Writing and Development : From Script Development .......2005-03-10

Jean Ann Wright's "Animation Writing and Development : From Script Development to Pitch", is a comprehensive and well written book, on the subject.

I would highly recommend it to anyone who is interested in writing for animation.

Wow!.......2005-03-07

Every industry has its own special requirements. This book "Animation Writing and Development" by Jean Ann Wright should be titled "A Manual for the Working World of Animation". There are not many books that give all the working aspects of a creative vocation. Wow! What to do, how to do it, and still nurture creative desires! Being a college art instructor, all my classes will know about the existence of this fine work. B. McInerney

Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read

Average customer rating:

Author has command of his craft and communicates well
Irena Tully
A Must Have For Any New Screenwriter
Don't Even Think About Pitching Without Reading This Book!
A no-nonsense "how-to" guide filled with industry tips, tricks, techniques and etiquette guidelines

Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read
Michael Hauge
Manufacturer: Michael Wiese Productions
ProductGroup: Book
Binding: Paperback

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ASIN: 1932907203

Book Description

Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got less than 60 seconds. Get your screenplay or Novel read by the major power of Hollywood - guaranteed!

Customer Reviews:

Author has command of his craft and communicates well.......2007-03-14

I attended 2 of Michael's seminars at Screenwriting Expo '06 and this book contains the same "special" quality of Michael's in-person class: He wants you to succeed. The book is an Instruction Manual for understanding, crafting and marketing your story. The material is digestible for beginners, valuable for all levels of writing, simple and thorough. There is a nice balance of "Do" and "Don't" advice. The "Executives on Pitching" Section provides confirmation and flavor to the meaty material that precedes it. This book is not simply a compilation of quotes and buzzwords. Michael has command of his craft and endeavors with the heart of a mentor to infuse it in his readers. 2 thumbs up :)

Irena Tully .......2007-02-07

Writers are lucky to have this book available - it provides them with much specific & essential guidance on their quest for perfection and success. And it makes things easier for us - film company executives - as well, because dealing with writers who have been enlightened by this book saves us time, compared to dealing with those who choose the shaky road of "trial & error". Thus this book is invaluable to both Writers and Executives. [...]

A Must Have For Any New Screenwriter.......2007-02-04

As an aspiring screenwriter, Mr. Hauge's title offered me a "guaranteed way" to get my screenplay read. Needless to say, this title sold me immediately. I finished reading it in one evening, and highlighter in hand, I went back and reread it again. It now closely resembles one of my college textbooks. I can't wait to implement Mr. Hauge's tips and suggestions as I enter the world of pitch fests, contests, and (hopefully) pitch meetings. When that time comes, I know I'll be well prepared and ready-to-go.

Don't Even Think About Pitching Without Reading This Book!.......2006-12-10

Don't even think about pitching your script without reading this book!

Michael Hauge has been to more pitch fests and conferences than just about any screenwriting teacher/consultant out there -- and he knows exactly what it takes to break through that glazed look in the Producer's eyes and make them take notice of your story.

As a professional screenwriter, I, too, have been to a lot of pitches (And as a professional script consultant, I've heard even more). And I thought I had my formula down. But I found Michael's specific techniques in this book to be really insightful and inspiring -- and I've already changed my approach because of it!

In his honest, witty, and authoritative style, Michael walks you through every step of the process, from clarifying your story's major turning points, knowing what to put in (and more importantly what to leave out) of the pitch, to how to create an instant connection with the one you're pitching to...and leave them wanting more.

Before you pitch your next story, whether over the phone or in person, read this book -- twice -- and let it guide you to creating the pitch-perfect plan for pitching your next script.

In the meantime, Stay Inspired -- and Keep Writing!

Derek Rydall
Founder, [...]

A no-nonsense "how-to" guide filled with industry tips, tricks, techniques and etiquette guidelines.......2006-12-05

Written by expert screenwriting coach Michael Hauge, who has consulted on projects for Warners, Disney, Columbia, New Line, CBS, and Lifetime among many others, Selling Your Story in 60 Seconds: The Guaranteed Way To Get Your Screenplay or Novel Read is a no-nonsense guide for novice to veteran novel writers and screenwriters to get noticed. Written in plain terms, Selling Your Story in 60 Seconds covers the 10 key components of a commercial story, how to design a strong pitch, targeting the right buyer, securing opportunities to pitch, what steps to take next if a potential buyer says yes or no, and much more. A no-nonsense "how-to" guide filled with industry tips, tricks, techniques and etiquette guidelines, and an absolute "must-have" for any writer trying to break into the business.

Pitching Hollywood: How to Sell Your TV and Movie Ideas

Average customer rating:

Misinformed!
PITCHING HOLLYWOOD BOOK REVIEW
Not Worth It - The title should be changed.
A guide to navigating the market for movie writing
Beware, folks, you can't protect ideas.

Pitching Hollywood: How to Sell Your TV and Movie Ideas
Jonathan Koch , Robert Kosberg , and Tanya Meurer Norman
Manufacturer: Quill Driver Books
ProductGroup: Book
Binding: Paperback

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ASIN: 1884956319

Book Description

Anyone who has a great idea for a movie or a TV show shouldn't miss reading this book. Two successful movie and TV producers provide the reader with the tools he needs to create, develop and sell ideas to Hollywood. Learn: What makes an idea a good one. • How to find or create a good idea. • How to develop a "high concept". • What ideas should be avoided. • What goes into a good pitch. • How long a pitch should be. • How to find the right people to pitch. • What to say when you contact them. • How to protect your idea. • How to "package" an idea with writers and actors. • Necessary writing treatments. • When it is better to have a screenplay. • How pitching a movie differs from pitching a TV show.

Customer Reviews:

Misinformed! .......2007-08-28

Although the auther gives some good insight on what your show should or should not be, he completely misinformes you in reference to "sending out your material everywhere!" I contacted quite a few production companies AND agencies and they all don't accept non-solicited material due to legal reasons. What the author SHOULD have done is tell you how you're supposed to network with agents so that you can find one to represent you at the studios. I'm incredibly dissapointed, but not discouraged.

PITCHING HOLLYWOOD BOOK REVIEW.......2006-11-10

VERY INFORMATIVE BOOK, GREAT FOR THE BEGINNER. REALLY VALUED THE INFORMATION CONTAINED INSIDE. I WOULD HIGHLY RECOMMEND THIS BOOK TO ANYONE WHO ASPIRES TO START WRITING AND SUBMITTING SCRIPTS AND TREATMENTS TO HOLLYWOOD. THIS BOOK WILL TEACH YOU FORMATTING TECHNIQUES THAT YOU WILL NEED TO SUBMIT A PROPER TREATMENT TO HOLLYWOOD.

Not Worth It - The title should be changed. .......2005-04-28

This book has a lot of information on concepts and treatments. It does not go into the details of the technique of a pitch. It is very encouraging, but with reagrds to the actual pitch they wrote,"the energy of a pitch can't be written" or something to that effect. I would have appreciated an outline or something. They provide general info like be on time, make it brief, etc... Wow, insightful!

A guide to navigating the market for movie writing.......2004-11-09

Written by two accomplished producers, Jonathan Koch and Robert Kosberg with the additional assistance of Tanya Meurer Norman, Pitching Hollywood: How to Sell Your TV and Movie Ideas is a no-nonsense guide to navigating the competitive and treacherous market for movie writing. From learning how to create a great idea, to what goes into a good pitch, how long a pitch should be, how to protect one's idea, when a full screenplay is better than just an idea, how pitching a movie differs from pitching a TV show, and much more, Pitching Hollywood is an absolute "must-have" for anyone seriously dedicated to selling one's ideas and writings, and highly recommended for anyone considering movie/TV writing as a career. The sales tips, tricks, and techniques, while of course tailored for the world of TV and movies, also include a lot of solid general information valuable for learning to pitch anything to anyone, making Pitching Hollywood an all-around valuable read.

Beware, folks, you can't protect ideas........2004-07-02

Though this book contains some good info on how to pitch, you really must be aware that ideas can easily be stolen, or "given" to other writers and there is no copyright protection for ideas. You are better off writing a complete script, even on spec, and getting it registered than just giving your ideas away.

Movie Money: Understanding Hollywood's (Creative) Accounting Practices, 2nd ed.

Average customer rating:

Serious stuff if you are serious about distribution
Follow the Money!

Movie Money: Understanding Hollywood's (Creative) Accounting Practices, 2nd ed.
Bill Daniels , David Leedy , and Steven D. Sills
Manufacturer: Silman-James Press
ProductGroup: Book
Binding: Paperback

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Similar Items:

The Biz: The Basic Business, Legal and Financial Aspects of the Film Industry
Producing, Financing, and Distributing Film: A Comprehensive Legal and Business Guide
Entertainment Industry Economics: A Guide for Financial Analysis
Dealmaking in the Film and Television Industry From Negotiations Through Final Contracts: 2nd Edition Expanded and Updated
The Movie Business Book, Third Edition (Movie Business Book)

ASIN: 187950586X

Customer Reviews:

Serious stuff if you are serious about distribution.......2007-07-31

This is serious stuff! Written by three of the top "Profit Participation Auditor-Accountants" in Hollywood, this is a very informative, very scary inside look at how the legendary "Hollywood Accounting" really works. They also go into why it is the way it is...and that does give you some sympathy for the devil. It's not an easy read since we're talking about legalese and accounting strategies here, so it's not for the casual hobbist. I found it absolutely fascinating and extremely useful since I consider myself a serious filmmaker who wants to know what a good deal and a bad deal may look like...and want to make some money with my movies, not just hit a few festivals and it end up a trophy on the shelf. If you're serious, this is a must read...but bottom line: Don't try to do this yourself. Even the everyday lawyer or CPA will get bamboozeled if they don't have a movie biz experience.

Follow the Money!.......2001-07-03

This book will help anyone who desires to learn how their box office ticket dollars are spent. The authors take you step by step through a standard profit participation agreement. I feel the authors are not as aggressive as they should be hollywood's unethical "creative accounting". The distributors and the audit firms would like artists to believe that the lack of knowledge is why many artist are "cheated" out of their net profits or as Eddie Murphy stated "monkey profits". All net profit participants should read this before they listen to their lawyers and auditors. Many auditors and attorneys are willing participants in the "net profit scam"!

The DJ Sales and Marketing Handbook : How to Achieve Success, Grow Your Business, and Get Paid to Party!

Average customer rating:

Excellent book...Not just for DJ's!
Reference
Excellent book
This Book Helped My Business
A must read for djs

The DJ Sales and Marketing Handbook : How to Achieve Success, Grow Your Business, and Get Paid to Party!
Stacy Zemon
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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The Mobile DJ Handbook: How to Start & Run a Profitable Mobile Disc Jockey Service, Second Edition
How to DJ Right: The Art and Science of Playing Records
How to Be a DJ
Digital DJ (DJ Styles) (Ultimate Beginner)
The Best Wedding Reception Ever!

ASIN: 0240807820

Book Description

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.

Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.

"Stacy Zemon is a knowledgeable source on being a pro mobile DJ. She is also a veteran of the industry who has contributed much to its evolution." - Jim Tremayne, DJ Times Magazine

"We endorse Stacy Zemon and her mission to provide DJs with educational resources that support their long-term goals, and help them to achieve prosperity." - American Disc Jockey Association

* Maximize your profits from DJ-ing with this plan of how to promote, market and sell your services
* Written by Stacy Zemon, the best selling author of The Mobile DJ Handbook and highly-successful DJ
* Ideal if you are a mobile, club or karaoke DJ

Customer Reviews:

Excellent book...Not just for DJ's!.......2007-08-27

Although I am not a DJ, I purchased this book to help me in marketing my photo booth rental business that I provide to special events.

The book contains real-life specific marketing advice to any business serving the special events industry like how to break in to the Bar Mitzvah Market, when to advertise for different event types, what to do after completing an event, how to deal professionally with complaints..etc

A must read to create a successful business.

Reference.......2006-11-14

This book is a great thing to have. It brings thing to your attention that you would not have thought of. It has helped me to better market myself and helped improve my business.

Excellent book.......2005-12-14

Once again Zemon has used her many years of experience and talent and lent us her superb advise. The book is a constant reference to me as well as other DJs lucky enough to read it. A must read for newbies as well as seasoned single- and multi-op mobiles looking to increase their marketing savvy.

This Book Helped My Business.......2005-11-24

I've been DJing for years but knew I was lacking in marketing knowledge and sales skills. I read this book, immediately put some of the ideas into practice, and saw results right away! The DJ Sales & Marketing Handbook and The Mobile DJ Handbook are my two most important reference manuals for the sucess of my mobile entertainment business.

A must read for djs.......2005-11-23

This book was full of useful information that can be used immediately, not abstract concepts but real life tips and advice. This has already made a difference in my business and I just finished reading. Will return the small invest many times over with new customers. EVERY DJ SHOULD READ THIS BOOK.

The Producer's Business Handbook, Second Edition

Average customer rating:

Worthless
Those who do not produce films give seminars and write books
5 Stars
Excellent "Business Side" of the business book.
Highly recommended!

The Producer's Business Handbook, Second Edition
Jr., John J. Lee , and Rob Holt
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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The Complete Film Production Handbook, Third Edition (Book & CD-ROM)
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ASIN: 0240807103
Release Date: 2005-09-15

Book Description

The Producer's Business Handbook provides a model for making a successful business of independent filmmaking. It will give you a comprehensive understanding of the business of entertainment and supply you with the information and tools you'll need to successfully engage all related aspects of global production and exploitation.

The handbook also provides a global orientation to the relationships that the most successful producers have with the various participants in the motion picture industry. This includes how producers direct their relationships with domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors. It provides a thorough orientation to operating production development and single purpose production companies, from solicitation of literary properties through direct rights sales, and the management of global distribution relationships. Also presented is an in-depth discussion of the team roles needed to operate these companies, as well as how to attach and direct them. For those outside of the US, this book also includes information about how to produce successful films without government funding.

This edition has been updated to include comprehensive information on the internal greenlighting process, government financing, and determining actual cost-of-money. It includes new simplified project evaluation tools, expediting funding and distribution.

Together with its companion CD-ROM, which contains valuable forms and spreadsheets; tutorials; and samples, this handbook presents both instruction and worksheet support to independent producers at all levels of experience.

*New Expanded Edition with Internal Greenlight Materials
*The only book to explain the business practices of the industry's small core of consistently profitable production companies
*Features a robust interactive CD-ROM providing spreadsheets, forms ready for use, examples, and interactive tutorials

Download Description

The Producer's Business Handbook provides a model for making a successful business of independent filmmaking. This book provides filmmakers with a comprehensive understanding of the business of entertainment and gives them the information and tools they'll need to be successful at it. The accompanying CD-ROM contains valuable spreadsheets such as financing worksheets, share analysis tools, schedules, and cash flow projection worksheets, and also provides exercises and examples using the materials on the CD. Together with this companion CD-ROM, The Producer's Business Handbook presents solutions and insight to independent producers at all levels of experience.

Customer Reviews:

Worthless.......2004-09-10

As a practicing attorney and filmmaker, I found John J. Lee, Jr.'s book to be practically useless. While the table of contents is impressive, his discussion of each topic is cursory and usually limited to a couple paragraphs of very broad and general language. The limited industry data provided is dated and the few documents that are provided, mostly arcane excel spreadsheet forms, are so specifically tailored to extremely large studio multi-picture deals as to be useless to anyone other than a major studio executive without legal counsel (unlikely) or a first-time producer of a multi-million dollar feature and a large legal budget (again, not likely ) or an accountant. For your money and time, there are much better books and materials out there that provide good, solid practical advice and information for independant filmmakers and attorneys alike.

Those who do not produce films give seminars and write books.......2003-12-09

From the appendix the book is based on a lie. He first states all of the forms that are presented on the CD. He claims the AFMA International Multiple Rights Deal Letter is on this CD! It most certainly IS NOT! All of the rest of his forms, which are for the most part, pretty much irrelevant are there, and presented in a very outdated fashion. The information in the book is logical and methodical and is a sensible approach to producing films, but I am certain he has never done so. He has a 1, 2, 3, 4, 5, 6, priority approach to financing and distribution which is seldom the way in which situations transpire in the world in which films are produced. His book is a text book world for students in a class room, as is his world best served "giving" his seminars, then in actually producing films. The book certainly disseminates a wonderful amount of options and fully exlores them all in detail and accuracy, in a way that breaks incredibly complicated information into simplicity which is terrific and most appreciated. This is by far my favorite book on film producing. But I purchased the book for the CD and that agreement and he did not honor that agreement or his word, therefore, I have no respect for him or his publisher.

5 Stars.......2003-04-12

If you're not a [professional] or a rich kid then you had better know what you're doing. Read everything you can find.

Excellent "Business Side" of the business book........2002-12-12

Make no mistake, this is NOT a book about producing a film or running a production. This is a great book about the 'business side' of the film business.

Lots of information on how prodco's are set up, figuring out distribution (although nothing about going the direct-to-video route) deals.

No matter what kind of production company you are setting up you will find information of use in here but it's not about production planning from the sense of scheduling or day-to-day running a prodco.

Highly recommended!.......2000-06-29

I recently took the producer's business seminar offered by John J. Lee Jr. Not only is he an exceptional speaker, but the material within the book is truly amazing. For new producers like myself, the book gives the reader a wealth of information on the film business. For those of you who are interested in the seminar, I would also recommend that. Its worth every penny!

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