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Murder in Dealey Plaza: What We Know Now that We Didn't Know Then
James H. Fetzer Manufacturer: Open Court ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0812694228 |
Book Description
Customer Reviews:
Great Quality.......2007-09-27
As long as we are ignorant, we are not free.......2007-02-07
Huge Disappointment .......2007-01-27
Was it a conspiracy?.......2006-09-07
Attempted science.......2006-08-28
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What CEOs Expect From Corporate Training: Building Workplace Learning and Performance Initiatives That Advance
William J. Rothwell , John Lindholm , and William G. Wallick Manufacturer: AMACOM/American Management Association ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0814406793 |
Book Description
Training is about improving overall organizational performance, and no individual is more accountable for a company's performance than its CEO. It follows, then, that Workplace Learning and Performance professionals (a.k.a. trainers) must learn what chief executives hope to achieve through their company's training efforts, and that they must satisfy the expectations of those executives and other key stakeholders.What CEOs Expect From Corporate Training is based on extensive interviews with CEOs across a myriad of industries, and reflects their ideas about how effective training can help achieve corporate objectives. To help readers apply these crucial insights to their own efforts, the authors have created a conceptual map of behaviors and relationships, plus a selection of practical worksheets, checklists, and other tools.
Unlike previous work based on what trainers believe they should be doing, What CEOs Expect From Corporate Training directly identifies the training imperatives defined by CEOs and the results they demand.
Customer Reviews:
CEO's Weigh in on Corporate Training.......2006-01-26
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What's That From?: The Ultimate Quiz Book of Contemporary Movie Lines
Jai Nanda Manufacturer: St. Martin's Griffin ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0312141459 |
Book Description
Do you know what films have given us the following quotes?"What we have here is a failure to communicate.""Excuse me while I whip this out.""Would somebody get this walking carpet out of my way?""I don't know why they call this stuff Hamburger Helper, it does just fine by itself."And how are you at movie trivia?In The Blues Brothers why are Jake and Elwood "puttin' the band back together"? In Airplane!, which dinner was poisioned: the fish or the chicken? True or False: Diane Keaton won the Academy Award for Best Actress for her performance in Annie Hall.For the movie buff and video hound, What's that From? provides hours of entertainment. You can test your knowledge with more than 1,000 quotes and questions from more than 250 contemporary films--from Academy Award winners to cult classics. Also included are bonus questions on actors and directors, special categories on individual actors, movies, and themes (Wester, baseball, sequels), plus a section devoted exclusively to Academy Award-winning performances.It's all here in the ultimate tribute to the great movies of the seventies, eighties, and nineties from National Lampoon's Animal House to When Harry Met Sally.... So the next time you hear someone say, "It's just a flesh wound, " you won't have to ask "What's that from?"Customer Reviews:
Disappointed.......2005-01-06
Outstanding Fun.......2002-12-04
An extremely entertaining and engaging book of film trivia........1999-02-11
How come nobody thought of this before.......well done JAI !.......1998-03-24
Must read for movie fans.......1997-08-03
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What You Can Learn From Things that Go Wrong : a Guidebook to the ROOT CAUSES of Failure
C. Robert Nelms Manufacturer: Failsafe Network ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1886118108 |
Book Description
None of us really know anything until we invade the areas of our lives in which we are ignorant and discover for ourselves the truth of our existance.A 186 page "textbook", this book is a refreshing alternative to the typical, boring,"black - and - white style" textbooks written about Root Cause Failure Anlysis. Full of stories, clip art, humor and passion, this book is a practical cookbook, a moral lesson and a philosophical journey all-in one. In addition to explaining HOW to arrive at "root cause", the author also explains, through numerous examples, WHY he has developed the methods he uses. This most popular of Failsafe's publications is the basis for its four day course entitled "The Root Cause Experience."
Customer Reviews:
Curiosity will gain you knowledge.......2000-10-19
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Secrets of Selling from Real Estate Masters: What Top Producers Know That Others Don't
Terry L Weaver Manufacturer: Elevate ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1601940017 |
Book Description
Whether you want to learn everything about selling real estate or simply give your present sales techniques a personal tune up, the time-proven methods in the book make it easy for you. 'Secrets of Selling from the Masters' is presented in seventeen educational, motivational and easily mastered lessons. You are taken under the wing of a mentor who has a natural gift for selling that comes through on every page. Terry Weaver learned his selling techniques the hard way, but you can sidestep the hard knocks by learning and applying his techniques. You'll get lots of help in evaluating clients and their motivations, in how to use the art of questioning and listening in order to diminish the client's resistance to making a decision, and how to overcome objections. If you are in sales, this book will strengthen your skills. If you are just considering making real estate sales your career, the master sales trainer will get you started right.
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Distractions that keep us from being who we are & Doing what we really want to do
Manufacturer: Faith Strong ProductGroup: Book Binding: Hardcover ASIN: 0971868107 |
Product Description
Faith Strong takes you on a personal Journey helping you to reach your full potiential as creative passionate and Committed human beings. she inspires us to confront our "Distractions"
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What's Next for This Beginning Writer: Mini-lessons That Take Writing from Scribbles to Script
Janine Reid , and Betty Schultze Manufacturer: Pembroke Publishers ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1551381877 |
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Roger Blackwell , and Tina Stephan Manufacturer: Wiley ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0471455172 |
Book Description
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Download Description
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.
Roger D. Bl
Customer Reviews:
Refreshing idea and enjoyable read!.......2004-08-27
Engaging, entertaining, approach to marketing strategy.......2004-05-19
The authors make liberal use of pop culture references throughout the book, providing touchpoints that readers will instantly relate to. For example, I've read a number of books that analyze the strategies that built Wal Mart into the giant it is today, but none have been as interesting as this book's treatment of the topic. Here's a bit from Chapter 4 of the book:
"Like KISS, which had decided that starting out as a whale in a pond was better than starting out as a minnow in an ocean, Wal-Mart chose to build its brand and fan base in rural America, segment by segment, foregoing mass markets where it had relatively few differential advantages. By staying away from cities and suburbs, Wal-Mart avoided head-to-head competition with giants Sears and Montgomery Ward.... winning fans town by town for several decades, gradually amassing scale."
The authors have packed the book with this sort of imagery, making the marketing concepts covered a snap to grasp. To put it simply, this book rocks!
Forced analogies, wasted time........2004-02-09
As you browse through the text before buying, consider two curiousities and one serious issue I have with this book:
(a) The back jacket offers a spectrum of endorsements beginning with Sean "P. Diddy" Combs--surely a universal touchstone for marketing insight. Would it be too much to ask for proof that Philip Kotler read the entire manuscript before offering his "praise"?
(b) Pages 2, 16 and 61 show disagreement as to whether Elton John achieved consecutive Top 10 or Top 40 hits in each of the past 30 years.
(c) Ultimately, the book's relevance to your world depends on the degree to which your brand enjoys the inherent connection that music makes with the human condition (read: needs and wants). Think about it: Marketing is the practice of fulfilling needs and wants in an exchange of value. Listeners need or want music to touch them--to make an emotional connection. Therefore, an artist who can sustain the ability to meet these basic needs and wants, which over time naturally means "staying relevant," will have a long career. You will find Sergio Zyman's recent effort to be a far better introduction to meeting needs/wants and staying relevant.
The antics of KISS, Madonna and most of the other primary examples cited in this text are coincidental side shows that speak more to the art of reinventing the brand once its become irrelvant. A far more meaningful effort would have examined the artists who have sustained deep relevance WITHOUT having to reinvent themselves through shock culture (e.g., Springsteen, Clapton, CSN, Stevie Wonder and U2--just to name a few).
In closing, and with apologies to Kid Rock:
"I been sittin here just wastin time.
Drinking, smoking, thinking, trying to free my mind."
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What Everyone Should Know About the 20th Century: 200 Events That Shaped the World
Alan Axelrod , and Charles Phillips Manufacturer: Adams Media Corporation ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 1558505067 |
Customer Reviews:
I rediscovered the 20th century with this book!.......2002-05-10
The book, at 352 pages, is deceptively small since each page is not a 6.72 x 5.58 in dimension. However, I spent a good 12-14 hours reading the book to completion as the book doesn't present pictures and tables as "filler."
If you want to learn about the most recent century this is a good book for you to read. If you want to read some good history books predating the 20th century I highly recommend 2 of Isaac Asimov's books, Chronology of the World and Chronology of Science and Discovery.
Some of the events mentioned in this book, just for reference are:
* Hitler and Germany
* Mao and his revolutions in China
* Technological innovations such as air conditioning which have caused huge changes to population movements and building construction.
* The discovery of penicillin.
* The invention of plastic.
* McNamara & The Diner's club - the first credit card.
* Cuban Missile Crisis
* Martin Luther King
* Woodstock
Anyways, I enjoyed the book but nothing presented changed my paradigm or the way I look at the world so I give it 4 stars out of 5. The book was truly interesting for those who simply want to get a better grasp of what an amazing century it truly was. Think about this...The automobile, plane and highway system weren't around before this century. Just think about the implications that those 3 items have had on your life and business as we know it, on a country and global basis.
An Australian perspective!.......1999-01-16
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Reading the Bible With the Dead: What You Can Learn from the History of Exegesis That You Can't Learn from Exegesis Alone
John L. Thompson Manufacturer: Wm. B. Eerdmans Publishing Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0802807534 |
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