History: Fiction or Science? (Chronology, No. 1)

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Average customer rating:

Larry and Sergey's Excellent Adventure
A non-technical, solid read for those interested in Google and how Search Works
Page-turner & night-burner
Great Business and Historic lessons
Very Informative

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle
Manufacturer: Portfolio Trade
ProductGroup: Book
Binding: Paperback

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ASIN: 1591841410

Amazon.com

If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing The Search. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.

The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."

Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. --Peter Han

Book Description

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

• The Wall Street Journal and BusinessWeek Bestseller
• Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.

But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: “The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.”
—USA Today

“John Battelle is Silicon Valley's Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider….The result is a highly readable account of Google's astonishing rise.”
—The Economist

“It's a fascinating story, and Mr. Battelle… tells it well.”
—The Wall Street Journal

“A surprisingly gripping story…The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.”
—Wired News

“Battelle…manages to keep things compelling, adding his own trenchant analysis about what Google's rapid evolution and powerful technology might mean for the company and our society as whole.”
—The Associated Press

“A compelling glimpse of the search industry's early years.”
—BusinessWeek

“Deeply researched and nimbly reported.”
—Publishers Weekly

“Indispensable.”
—London Review of Books

“John Battelle has written a brilliant business book, but he's also done something more: he's used the amazing saga of Google to explore what it means to search. All searchers should read it.”
—Walter Isaacson, CEO of the Aspen Institute; former editor of Time; former CEO of CNN

“Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.”
—John Heilemann, author of Pride Before the Fall

Customer Reviews:

Larry and Sergey's Excellent Adventure.......2007-08-25

A very well-researched and well-written book. Most notable is author John Battelle's getting the essence of just how bad search was until the Google Guys came along and nailed the concept. Battelle recounts how major players in the IT industry assumed search was as good as it was going to get circa 1997 - 2000 (and it really s-cked in retrospect), so they went off trying to become traffic and portal sites. [Larry Page archly notes that Yahoo and Excite had 'really good horoscopes' on their home pages. Touché.]

Meanwhile, Battelle recounts how Page and Brin set out with their 'Backrub' project at Stanford to solve search and transform it into what it is today. While Google is taken as a given today, Battelle takes us all back to that moment when we all first used Google and had that "Oh. My. God." moment.

The insider-ish stuff about Page and Brin is fascinating. I could read 500 pages of that stuff alone. It's a thrilling ride from cramped offices at Stanford to the Googleplex. 400,000 percent (!) revenue growth over five years is difficult to fathom, but Battelle gets as close to anyone to the essence of how that happened.

It's nice to see the chapter here about Bill Gross of Idealab. The original incarnation of Google AdWords was a blatant copy of Idealab's Goto.com (later named Overture) incubation.

A non-technical, solid read for those interested in Google and how Search Works.......2007-07-20

Interested in learning how Google went from the smallest of startups to one of the largest IPO's in history? Do you wonder how Google and companies like it will impact our future? Are you interested in finding out just how Google returns the results when you type something in the search box? If so, then The Search is for you!

Written by John Brattle, an accomplished author (Wired) and well respected journalist and entrepreneur, The Search first walks the user through the rise of Google from a dorm room at Stanford to the corporate giant it is today.

The book is well researched and contains information from over 300 interviews documenting the rise of the biggest and most profitable media company in the world. The interviews are some of the most interesting reads in the book making you feel like you were in the room when Battelle was conducting them.

In the early chapters, the reader gets what seems to be an inside view of the rise of Google as a startup during the dot-com boom. As Google grows, Battelle starts to focus on how Yahoo and Google (and others) struggled to get the search algorithm "right" and become the leader in the "search" industry. Google was clearly the winner of this competition and went out to streamline their algorithm and business to be one of the most successful media businesses in the world.

Battelle uses the last chapters to discuss the future of Google and how the technology that Google is developing today could impact our culture. Considering Google has significantly changed out culture in the short eight years it has been around, one can only imagine what the future holds!

An excellent, non-technical read, The Search, is a great book for anyone interested in Google, how search engines work and/or portal developments are sure to find this book enjoyable, insightful and well worth the read!

[...]

Page-turner & night-burner.......2007-07-12

This book has delighted me, to me it was an enlightening read, and it almost wasn't slipping from my hands until I got to the end.

Great Business and Historic lessons.......2007-06-19

This is an excellent book.
First, from the business stand point it describes perfectly how google beat the internet bubble and came up with a very lucrative business model. It has a lot off lessons of how to be an entrepreneur.
Second, from the historic stand point i tells very easy haw the internet and the search technology have grow and evolve and hand by hand, because both are the reason why we have an intenet like we have now.
Third, the book is a lot of fun and very easy to read, it has a lot of inspiring little story like the story of Altavista or the great Bill Gross, what an enterpreneur.
Great book you won't be disapointed

Very Informative.......2007-05-04

Being a non techy, I was enthralled with the way search has developed and the possibilities for the future. The future of not only search, but business models as we know them.

The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness

Average customer rating:

An intriguing read on iPod and its impact
Insightful and Absorbing Read on iPods, Apple, Innovation and Marketing
Cool Device: search wheel, no on switch, the LCD, video, iPhones, fireware, g4, and iTune
Levy Nails It!
Far From Perfect (But Still Pretty Good)

The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
Steven Levy
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover

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ASIN: 0743285220

Book Description

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.

Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences.

Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises.

Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.

Customer Reviews:

An intriguing read on iPod and its impact .......2007-06-27

Why do people ask for an iPod when they want an MP3 player? Other players hold as many or more songs, and play them just as well. Owning an iPod is more about music than about keeping up with the latest trends. That is why the iPod still holds the top spot in MP3 player sales. Author Steven Levy explores how the iPod came to be and how it earned its status as a cultural icon. Even the book's iPod-looking cover could evoke emotion from an iPod fan. We recommend this book to iPod lovers who will relish its story. Businesspeople, trend spotters and marketers also will gain insight into the way Apple made millions from selling music, machines and coolness.

Insightful and Absorbing Read on iPods, Apple, Innovation and Marketing.......2007-05-31

The iPod has that certain something that leads its users to adore it like nothing before. People want nothing but an iPod. No substitutes even when the non-iPod has more memory, comes in your favorite color and costs over $100 less than an iPod. So how did the iPod earn this special treatment and the ability to compel people to say, "Cool" when they hold one?

A book cover in the disguise of an iPod, albeit on paper, still manages to ooze coolness though it isn't the real thing. Scroll your finger over the cover's button and scroll wheel and you can feel the smooth button extend slightly above the scroll wheel. Apple has established itself as a company that goes all out when creating a product, but there's much more to the iPod story than people realize. The Perfect Thing explores many aspects of the story.

While reading The Perfect Thing, I couldn't help but order an iPod Nano straight from Apple's Web site complete with my name engraved on its beautiful red skin -- as a replacement for my stolen iPod video. I also bought a cover to protect the iPod as I don't like it when my gadgets get marks on them. But then I reached the part where Steve Jobs took offense to seeing Levy's iPod covered up. Because of that, the beautiful red color and the way the aluminum felt -- I took off the cover for good.

The chapters, like iPod's shuffle feature, are independent and don't go in a specific order except the first chapter. I don't know if that's true, as I haven't seen another hard copy of the book.

"Perfect," goes behind the scenes of iPod's launch in October 2001, not the greatest timing after 9/11. "Download" covers the revolution of downloading and digitizing music including codec, MP3s, WinAmp, Napster and the record companies suing. "What makes an item cool?" sets the tone for the chapter titled, "Cool." Can there be a formula for coolness? This chapter teaches great marketing lessons from Apple's design, packaging and advertising of the iPod.

"Origin" returns to the iPod's roots on its development and the things that came before iPod that affected the iPod's creation. There's a reason we use the word podcast instead of audiocasts when referring to audio feeds. "Podcast" visits the formation of citizen broadcasting from CB radio to podcasting.

People judge each other by the clothing they wear, they do the same by the playlists they carry in their iPods as "Identity" delves into the fashion statement of playlists. No one expected Apple to make a comeback, not even when Steve Jobs returned in 2000, and "Apple" touches upon the comeback and how Apple surpassed the market's expectations. The iPod attracts thieves and the earbuds send a message to the public "to leave me alone" as the "Personal" chapter looks back at the Sony Walkman, the white earbuds, hearing loss and how users personalize their iPods.

The shuffle feature scrambles music hence the name for the cheapest and smallest iPod Shuffle. The feature is simple, yet the chapter on "Shuffle" offers fascinating insight into the possibility of a conspiracy behind the shuffle formula. Some people swear that some songs, artists and whatnot get more attention than others do. But everyone at Apple, including the engineers, says shuffle works randomly. Intriguing stuff anyway.

Marketers, iPod lovers, Apple lovers, Mac lovers, business people, technology people, gadget people. The book will appeal to all of them. After all, Levy writes, "The iPod is a pebble with tsunami-sized cultural ripples."

Cool Device: search wheel, no on switch, the LCD, video, iPhones, fireware, g4, and iTune.......2007-03-08

1. iPod will encourage the creation of virtual bookselves: music, movies, and books.
2. When Apple leaders began working on the iPod they saw the project as an enhancement of the Macintosh computer. Apples G4 cube significant reduced the bulky space requirements for desktop computers.
3. iPod changed Apple from a computer company to a consumer electronics company in four years and represented 60 percent of the income from the music related business.
4. Type "iPod" in google and you'll get a half a billion hits
5. By the end of 2005, Apple had sold 42 million iPods from $99 to $599 and had capture 75% market share; iTunes sold more than a billion songs at 99 cents, representing 85 percent of all legal downloads. Apple's stock had increased 700 percent.
6. When people encounter a machine that is easy and fun to use, they like it. The cool factor. IPod is cool.
7. iPod's success is the result of an uncanny alignment of technology, design, culture, and media thrust in the center of the digital age. Ipod makes a dull day come alive.
8. iPod initial capacity astounded consumer providing a 1,000 songs in the pocket.
9. Steve Jobs initial reaction to iPod was, "I haven't picked up any MP3 player that has made me go, `Wow, okay, I want to carry this everywhere I go. OK'. Everyone is going to want to have one of these."
10. Apple dispatched a pair of couier too hand delivered the iPod to a few select technical writers. On launch day the Apple couriers reached Newsweek.
11. Jobs relied on Firewire transfer speeds to make iPod feasible. There were seven and half million Mac users with firewire. Jobs said, "iPod will be a landmark product." Five to six minutes to rip a CD into iTunes and a few seconds to load to load an albums worth of songs into the iPod.
12. Playlist represent the character of the listener. We seem to be immersed in an age of musical voyeurism and musical exhibitionism.
13. Status comes from cool music libraries. "Such libraries distinguish one as a thinking person, a discerning individualist, a lover of fun, a blender of high and low culture, and a bird dog in unearthing undiscovered gems."
14. Learning through accumulation: "The ability to easily compile one's favorite songs in one place may make it easier to accumulate a collection of dazzling obscurities but also increase the capability of those libraries that are less than stellar."
15. At iPod's download headquarters, you can find more than a hundred celebrity playlists.
16. Reformulation: iPod circular scroll wheel search interface allowed searching of large lists, fast. It made the complicated digital music collection, easy.
17. iTunes software from Macintosh was built into iPod. IPod would sync effortlessly with a music library. "It was a recipe for something, well, perfect."
18. Cool is a term that is strong linked to iPod. Levy tells Bill Gates Tablet PC, Microsoft pen-based laptop, in spite of the technical virtuosity of many brilliant people was not cool. Gates replied, "It sounds to me like you're saying volume equals cool." Levy replied, "Profits are not necessarily tied to coolness". Gates challenged Levy to come up with an example of something cool that didn't sell well. Gates said, "In a sense, to be cool, you've got to have high market share. High market share is something that comes after hard work and making the hard decisions." Levy previously had showed Gates the iPod and Gates at the time thought the iPod would sale, but Gates tells Levy, "I knew the music player devices would sell well. And I knew as soon as they got this high volume, you would declare it cool. As night follows day."
19. iPod gives you a feeling your in the tribe.

Levy Nails It!.......2007-01-25

I didn't hold out much hope for Levy's latest effort, "The Perfect Thing". I had found his last Apple-based effort, "Insanely Great", to be decidedly less than, and strongly suspected this would be nothing more than a shallow Apple PR effort. How very wrong I was - forgive me Steven.

In what I think is his most effective, tightly written book to date, Levy combines a strongly personal narrative with great bits about the history of music media. Along the way he offers up a pretty darned comprehensive view of the various facets of the wide and complex subject of digital music - while at the same time painting a vivid, yet objective portrait of the iPod. I actually had to restrain myself from popping over to the nearest Best Buy and shelling out money I don't have to spend on one.

His gimmicky-sounding "shuffle" of the chapters (there are several editions of the book with the chapters in differing order, in a nod to the iPod's shuffle feature) did not become a distraction or a turn-off like I'd feared - although, I can't say it added much. I was struck, however, by how smoothly the book flowed despite the shuffle - which simply emphasized to me how well written the various essay-style chapters were.

I'll freely admit that I'm a big (BIG) Levy fan - but please don't let that fact turn you off. I simply can't find a weak spot in the whole package - and I'm typically pretty hard to please. This is really a remarkable book, that I strongly recommend.

Far From Perfect (But Still Pretty Good).......2007-01-17

People looked at me in a strange way when I told them I was reading a 300-page book about the iPod. "No, seriously. It's a whole book about the iPod!" Steven Levy, author of The Perfect Thing is senior editor and chief technology correspondent for Newsweek magazine and the author of five previous books. Levy is a technophile and over the course of his career has seen many products, many technologies, come and go. But I doubt any new product has aroused his interest like the iPod. Levy is absolutely in love with the iPod and with Steve Jobs, the man responsible for overseeing its creation. This book often reads like a hagiography of the man and his little technological marvel.

Interestingly, the book is "shuffled" so that different copies of the book will have the chapters in different order. While this is a neat idea, and a unique one that fits well with one of the iPod's most popular features, it means that there is no flow from chapter-to-chapter and also that there is some repetition. I can only imagine the logistical nightmare this represented for those who had to edit and proof the book!

In some ways it seems silly to write a biography of the iPod since it is, after all, only five years old (having released on October 23, 2001). It seems akin to writing a biography of an actress like Dakota Fanning. Sure she's a fantastic little actress, is highly sought after in Hollywood, and has already made her mark in Tinseltown (and we loved her in Charlotte's Web), but the fact remains that she is only twelve and her career is only beginning. Surely it would be too easy to write her biography. And surely it is too early to write seriously about the iPod. Then again, the iPod is not going anywhere soon and seems to be gaining both acceptance and prominence so perhaps a book is in order.

Despite displaying more than a little bias (how is this for hyperbole?: "The iPod nano was so beautiful that it seemed to have dropped down from some vastly advanced alien civilization. It had the breathtaking compactness of a lustrous Oriental artifact. It wasn't really much bigger than a large mint left on your pillow at a fine hotel.") this is an interesting and even an important book. The iPod is a significant device that has been accepted and embraced by countless millions of people. It may well come to define a whole generation. And if not that, it will surely speak volumes about a generation. It also represents a technology that Christians would do well to consider. After all, when we listen to our iPods we tend to tune out the world around us. In some ways I think the iPod is representative of the self-centered, individualistic culture we live in. By parking the little white buds in our ears, we can enter a little world all our own. We can turn off and tune in. We can listen to what we want to hear while ignoring everything around us. We can easily allow this good invention to become destructive to our relationships and even to our faith.

I was disappointed that the author spent the vast majority of the book looking at the past and the present with very little time dedicated to looking to the future and attempting to understand what the iPod's long term effects will be. Maybe a philosopher or historian or sociologist would be more qualified to attempt to predict how the iPod will be remembered ten or a hundred years from now. Is it a piece of technology that will be lost to history or will it be remembered as groundbreaking and as a product that changed the world? In the absence of such analysis, the most interesting chapters are those dealing with the history and development of the iPod. Ones dealing with identity, coolness and the personal nature of the iPod are also well worth reading.

One awfully tedious chapter deals with the "shuffle" feature and whether or not it is truly random (the answer being yes and no - no because computers cannot be truly random because they need to have some kind of a starting point, but yes because the songs are chosen as randomly as is possible). Levy decides, and this is true, I'm sure, that the human mind just doesn't cope well with randomness. Thus when our iPods seem to favor a particular song or artist, it is really just our minds playing tricks on us (which, of course, rings hollow when we hear a song for the third or fourth time in a day!).

Despite a few less-than-stellar chapters which seemed to be little more than filler, this was a valuable read as I sought to understand the iPod generation. The Perfect Thing is far from a perfect book (you probably saw that line coming!). Still, it is interesting enough for the most part and raises some interesting questions and concerns. At the very least it helped me understand the incredible, growing phenomenon that is the iPod.

Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture)

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Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture)

Manufacturer: Berg Publishers
ProductGroup: Book
Binding: Hardcover

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ASIN: 1859733778

Book Description

Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children’s clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.

From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while ‘culture’ is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.

Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)

Average customer rating:

Measuring aesthetics
Maslow revisited
The book will change your life...
more than skin deep
No Substance to 'Substance'

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
Virginia Postrel
Manufacturer: Harper Perennial
ProductGroup: Book
Binding: Paperback

Aesthetics | Philosophy | Nonfiction | Subjects | Books

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ASIN: 0060933852
Release Date: 2004-09-07

Book Description

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

Customer Reviews:

Measuring aesthetics.......2007-05-05

Substance of Style is an interesting introduction to the long standing debate of value of aesthetics. The critics like to denounce 'styling' as form without content, not a source of value but a tool of deception and manipulation. Virginia Postrel, on the other hand, tries to make the case for aesthetics as an autonomous value - not a moral defense, or simply for its own sake, but as our natural preference.

Perhaps not surprisingly, the arguments are inconclusive at best. Both sides lack conclusive evidence, and it is unlikely that anyone will settle this debate in the near future. As with all things in design, it's up to the reader to decide on the camp. Overall, it's an interesting read, and serves a gentle introduction to the debate - if you're curious, it should be worth the invested time.

Maslow revisited.......2006-03-17

Postrel main idea is that Maslow's classical "Hierarchy of needs" is based on a misstated premise: that human beings pursue aesthetics needs only after fulfilling basic needs. She argues that even poor people, given a minimum of stability and sustenance, will enrich their lives by decorating their houses or by buying Gucci handbags. Thus, design and aesthetics in general become as important as function.
She proposes a variation to Maslow similar to microeconomics theory: the marginal value of some needs drops faster than others' as we move up on the ladder. Therefore, the pyramid is rather dynamic, and we move back and forth on the available options depending on what options are available and at what costs.
Is this a general human trait or just a 21st century phenomenon, driven by globalisation, more refined marketing techniques and access to new technologies?
Find out in this well-written, economically justified book full of psychological insight. An aesthetics manifesto.

The book will change your life..........2005-12-09

And I'm not being stupid. Seriously, Virginia Postrel's Substance of Style has had about as big a practical impact on me that any book could possibly have. Why? Well, she documents something that we're witness to every day, i.e. the rise of design-consciousness and aesthetic sensibility that has swept over the country.

For me, the big takeaway from the book was the phrase "Smart and Pretty," which becomes a motif that weaves through the book once it's introduced. Postrel posits that "smart and pretty" is the new normal if you will. Used to be that design was frilly, important only on the margins. Like, it's the content that counts. She's documenting ways in which nowadays that's changing (and has already changed) and that style has become substantive.

For me, it was a tremendous read because, as someone who's always insisting things look good, she made me feel justified in my instistence. Like, looks aren't just important on the margins--they symbolize clear thinking and intellectual richesse. If you want to be able to win a fight about dressing up your work, you should definitely read this book.

more than skin deep.......2005-12-08

We often think of style and fashion as frivoloous things: certainly the debate over the teaching of evolution in Kansas' schools, or the war in Iraq, or abuses of eminent domain should rank as higher priorities in our intellectual lives than mere style. Beauty, after all, is only skin deep.
Right? Well, while it's tempting to dismiss style as something that concerns only the flighty classes, there is a surprising amount of substance to the question of style. Postrel applies a sort of study of semiotics to the question of style, and finds that style, and awareness of it, permeates our culture, in both high and low places. Fine European fashion houses like Chanel and Armani, which have branded themselves as the pre-eminent exemplars of "style" in clothing are obvious examples of how important style is to a given industry. But, as Postrel points out, much of mall-based American retail is an exercise in style as well: Target competes successfully against Wal-Mart precisely because it has developed a niche of delvering style to the masses.

A highly recommended book.

No Substance to 'Substance'.......2005-09-03

I was disappointed with this purchase. If you read the book jacket, you have gotten about all of the information out of it that's coming.

History: Fiction or Science? Chronology 2 (Chronology)

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Check and see
Suprise! Suprise!
Prescient St Augustine?
Something of a disappointment
Romulus courts Helen, Paris founds Rome, Moses goes to Troy..

History: Fiction or Science? Chronology 2 (Chronology)
Anatoly T Fomenko
Manufacturer: Delamere Resources LLC
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Binding: Paperback

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ASIN: 2913621066

Product Description

`History: Fiction or Science? Chronology 2` is the second volume of the most explosive and astounding tractate on history ever written - however, every theory it contains, no matter how unorthodox, is backed by rock solid scientific data. The book is easy and pleasant to read; it is well-illustrated, contains hundreds of charts, graphs and illustrations, copies of ancient manuscripts, and countless facts attesting to the falsity of the chronology used nowadays. You will be amazed to discover: - That the chronology universally accepted today and taken for granted is simply wrong; - That ALL methods of dating of ancient sources and artefacts known today are erroneous or non-exact; - That there is not a single document that could be reliably dated earlier than the XIth century; The Author refers to the Middle Ages as the Antiquity and proves mutual superimposition of the Second and the Third Roman Empire, both of which become identified as the respective kingdoms of Israel and Judah. Furthermore, he asserts that the famous reform of the Occidental Church in the XI century by Pope Gregory Hildebrand was the reflection of the XII century reforms of Byzantine emperor Andronicus who in his turn identifies with Jesus Christ. The Trojan war counted by Homer happened only as late as of the XIII century A.D. and the great poet actually lived in XIV century A.D. No stone in history of Antiquity is left unturned. Literally. This book is the beginning of a major correction to the chronology we live with.

Customer Reviews:

Check and see.......2007-06-21

I don't care what other people say of this book. Those affirmig it's fake, they hadn't ever read it. Or have some special reasons to do so. "Living is easy with eyes closed, misunderstanding all you see..." This book won't make you feel comfortable. It'll make you feel free. It'll make you feel you're "not the only one" to feel you'd been lied to for centuries.

Suprise! Suprise!.......2007-03-22

Here is a serie of books which turns "the whole world" upside down. I learned a lot of it and I hope that a new book from A.T. Fomenko will follow very quick. A absolute must for everybody who is interested in history or even a little bit from it.

Prescient St Augustine?.......2006-02-05

We can so far divide the New Chronology into the following three parts:

a) The verifiable theory that proves consensual chronology wrong with the aid of astronomy, statistics and mathematics;

b) The new chronology hypothesis based on a new understanding of known historical facts and the most likely logical explanation of the most obvious inconsistencies inherent in the official version of history;

c) The history conjectures, that is experimental historical reconstructions based on assumptions that the authors believe to make sense in the light of their research and linguistic parallels - void of ironclad factual support to date.

Fomenko's theory complies with the most rigid scientific standards as a whole:

It gives a coherent explanation of what we already know.

- It is consistent: independent lines of inquiry all lead to the same conclusion.

- The predictions it makes are confirmed empirically.

Fomenko goes by the following axioms:

- Chronology is the basis of history;

- Human evolution has always been linear, gradual and irreversible;

- The "cyclic" nature of human civilization is a myth, likewise all the gaps, duplicates, "dark ages" and "renaissances" that we know from consensual history;

- The accumulation of geographical knowledge as reflected in cartography is a gradual and irreversible process;

- The chronological distance between a given manuscript and the events described therein is proportional to the amount of distortions it contains;

- There is no "useless" information in authentic ancient sources.

Why the mainstream historians do not shower mathematician Academician Dr.Prof Fomenko with thanks and laurels?

The Russians:

Because Fomenko asserts that there was no such thing as the Tartar and Mongol invasion followed by three centuries of slavery, providing a formidable body of documental evidence to prove his assertion. The so-called "Tartars and Mongols" were the actual ancestors of the modern Russians, living in a bilingual state with Arabic spoken as freely as Russian. The ancient Russian state was governed by a double structure of civil and military authorities. The hordes were actually professional armies with a tradition of lifelong conscription (the recruitment being the so-called "blood tax"). Their "invasions" were punitive operations against the regions that attempted tax evasion. Fomenko proves that Russian history as we know it today is a blatant forgery concocted by a host of German scientists brought to Russia by the usurper dynasty of the Romanovs, whose ascension to the throne was the result of coup d'état, charged with the mission of making their reign look legitimate. Fomenko proves Ivan the Terrible to be a collation of four rulers, no less. They represented the two rival dynasties - the legitimate rulers and the ambitious upstarts. The winner took it all! Over some 30 years of controversy, Russian historians have made a most remarkable transition - they were initially accusing the young mathematician Fomenko of anticommunist dissident activity and attempts to deface the historical legacy of Soviet Russia; nowadays the middle-aged mathematician is accused of adhering to "pro-communist Russian nationalism" and defacing the proud historical legacy of Great Russia.

The Westerners:

Because Fomenko blows consensual Russian history to smithereens, successfully removing a crucial cornerstone from underneath the otherwise impeccable edifice of World History. Fomenko adds insult to injury, wiping out one by one the Ancient Rome (the foundation of Rome in Italy is dated to the XIV century A. D.), the Ancient Greece and its numerous poleis, which he identifies as the mediaeval crusader settlements on the territory of Greece, and the Ancient Egypt (the pyramids of Giza become dated to the XI-XV century A. D. and identified as the royal cemetery of the Global "Mongolian" Empire, no less). The civilization of the Ancient Egypt is irrefutably dated to the XII-XV century A. D. with the aid of the ancient Egyptian horoscopes cut in stone. He was the first one to decipher and date all such horoscopes, coming up with mediaeval dates in every case. English historians rage at the suggestion that the history of Ancient England was de facto a Byzantine import transplanted to the English soil by the fugitive Byzantine nobility. To reward the English historians who consider themselves the true scribes of World History, the cover of the present book portrays Tintoretto's Jesus Christ crucified on the Big Ben.

The Chinese:

Because Fomenko wipes out the Ancient History of China outright. No such thing. Full point. The compilation of the so-called Ancient Chinese History is reliably datable to the XVII-XVIII century only. It is perfectly recognizable as the Ancient European history, reworked and transcribed in hieroglyphs as yet another historical transplantation, this time performed on the Chinese soil by the loving Jesuit hands. The Chinese are the next in line to go berserk. Chinese history is inevitably bound to get both more ancient and more eventful, proportionally to the growing involvement of China in the world affairs. Chinese historians will keep on finding valid proof of prehistoric Chinese spaceflights until the Politburo orders them to shut up.

The Arabs:

Too bad. Islam with all its key figures is datable to XV-XVI century A. D. Arabic historians may find consolation in the crucial historical role of the Ottoman Empire in the XVI-XVII century. The trouble is that this empire was initially a Christian state, with Hagia Sophia identifiable as Temple of Solomon, according to Fomenko! We can only guess if the acquisition of Alexander the Great (a Macedonian and a Christian) as the founder of the Muslim World Empire will make Fomenko's theories more acceptable to the Arabic mainstream. He certainly does not spare any holy cows at all, claiming The Stone of Qa'Aba in Mecca to contain the lost Arch of the Covenant.

The Divinity:

Despite of reiterated statement that his theory is all about chronology and not Religion, Fomenko stirs up a whole condominium of wasp nests. His collection of anathemas, fatwa, and other condemnations from all parties concerned is already considerable. Little wonder, considering that the history of religions à la Fomenko looks as follows: the pre-Christian period (before the XI century and JC), Bacchic Christianity (XI-XII century, before and after JC), JC Christianity (XII-XVI century) and its subsequent mutations into Orthodox Christianity, the Catholicism, Islam, Buddhism, and so on.

According to Fomenko we know strictly NOTHING about the events that predate the X century A. D.

St Augustin was prescient when he spoke unto us: "be wary of mathematicians, particularly when they speak the truth."

Something of a disappointment.......2005-09-09

After having read the first volume of this expected series of 7 volumes I was triggered by the thesis of these authors that ancient Greek and Roman history did in fact take place in the Middle Ages. So I started studying medieval history of the Middle East - also known as Islamic history - to find out if the opponents of the ancient Greeks and Romans - the Acheamenid Persians, Sassanids, Scythians, Egyptians, etc. - also have their duplicates in medieval history. My search was disappointing: none of the many medieval Islamic dynasties seemed to correspond to the ancient middle eastern rulers.

However, I did find a close correspondence between Herodotus' Persian kings and medieval events:

- the defeat and capture of an Anatolian king - the Lydian Croesus - by the Persian conqueror Cyrus is identical to the defeat and capture of another Anatolian king - sultan Bayezid - by the Asian/Mongol conqueror Tamerlane;
- the Persian conquest of Egypt by the cruel tyrant Cambyses reds almost exactly as the Ottoman conquest of Egypt by Selim the Grim (note the nickname!);
- Darius the Lawgiver of the Persian Empire looks very much alike to Sulayman the Magnificent, the Lawgiver in Islamic history;
- Xerxes, whose main claim to fame is to be defeated by the Greeks at the naval battle of Salamis, looks like Selim II (the Sot) whose main claim to fame is to be defeated by a Spanish-Italian alliance at the naval battle of Lepanto.

I should have expected Fomenko et al. to arrive at similar conclusions, however, they claim that the Persian kings are the alter egos of the Angevin kings of Sicily whose biographies do not contain the exploits of the Persian kings.

The similiarities I indicate lead to the conclusion that Herodotus must have written his Histories at the close of the 16th century. But this is extremely late, given that Herodotus is "the Father of History", so therefore all other "ancient" histories must have been fabricated even later. Yet, the founders of modern chronology - Scaliger and Petavius - laid their foundations also at the close of the 16th century and had the full corpus of ancient histories already at their disposal.

It seems to me that Fomenko has to address these inconsistencies, maybe in the forthcoming 5 volumes?

Another critique of their book is that the correspondencies between different rulers are often based on a superficial comparison of the biographies; upon a more thorough comparison many details appear that do not correspond at all.

Finally, the authors rely heavily on the works of Gregorovius (1821-1891!!) - his medieval histories of Rome and Athens - as the source of medieval history; these works are - at least in the West - hoplessly outdated and have been superceded by more up-to-date works (for instance, Julius Norwich's trilogy on Byzantine history is not even cited).

Romulus courts Helen, Paris founds Rome, Moses goes to Troy.........2005-07-30

If you agree with Fomenko that Roman chronology is basically the foundation of the entire edifice of global chronology; you would also certainly agree that despite its numerous gaps and inconsistencies, Roman history is the best-documented field of ancient history, and thus a reference scale. But how well is the actual date of the Eternal City's foundation known?

Firstly, Rome is supposed to have been founded by the Trojans who had to flee after the fall of Troy. Some claim Rome to have been founded by Aeneas and Ulysses shortly after Troy had fallen; others are of the opinion that there was an entire dynasty that ruled for 500 years between the fall of Troy and the foundation of Rome.

Well, that's just an innocent 500 years long misunderstanding compared with what heretic Fomenko says, asserts, proves in his second volume: Second Roman Empire, Third Roman Empire, Biblical Kingdom of Israel, Biblical Kingdom of Judah, Holy Roman Empire are stories about basically same events, written from different points of view at different times. The underlying events have actually taken place during xii-xv cy. These histories have been written and perfected by multitude of highly talented humanist and clerical writers of xiii-xvi cy disguised as "ancients" with glorious names like Homer, Pluto, Thucydides etc..Chronology 2.0 beta..

Historians are kindly invited to report the bugs.

The Culture and Commerce of Publishing in the 21st Century

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A Report on Mainstream Book Publishing

The Culture and Commerce of Publishing in the 21st Century
Albert Greco , Clara Rodriguez , and Robert Wharton
Manufacturer: Stanford Business Books
ProductGroup: Book
Binding: Hardcover

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ASIN: 0804750319
Release Date: 2006-10-04

Book Description

Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and future trends of the industry. This book examines the substantive issues, challenges, and problems confronting the diverse, and in many ways fragile, book publishing industry in the United States. The authors specifically emphasize the consumer, college textbook, and scholarly publishing components of the U.S. book publishing industry as they analyze the cultural and economic structure of the book publishing industry in the twenty-first century.

The book begins by charting the changes in the book publishing industry between 1945 and 2005, then goes on to examine industry specifics, strategies being employed for domestic and global competitiveness, and the economics of publishing and the impact of technology. Through in-person interviews and a broad sampling of people from every sector of the industry it examine the demographic trends in play. The temperature of the current publishing culture is presented in a chapter titled “I'm Glad I'm Not An Author . . .” The book ends by looking forward, highlighting the trends likely to impact the growth of the industry in the future.

Throughout the book, the tables provided track the industry from 1945 until 2005, and give the reader a snapshot of the data year-by-year, and category by category: bestsellers, average book prices, U.S. bookstore sales, average sales by category, and the demographic breakdown of readers. It also provides forecasts for the coming years, both units and revenues, for 2005-2009. The thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.

Customer Reviews:

A Report on Mainstream Book Publishing.......2006-12-01

This book purports to answer the question, 'Is publishing a cultural or commercial endeavor.' The answer, of course, is a simple, 'Yes.' To the large corporation owning a publishing company the answer is 'mostly commercial.' To a unversity press (this book is published by Stanford University Press), the answer is probably somewhere in the middle. This book, for instance, is not likely to make the best seller charts. To a church owned press, or a self-published book the answer is probably 'mostly cultural.'

This book concentrates mostly on the larger companies, the publishers whose names we all know. There isn't much from the World War II soldier that has just decided to publish his memoirs, or the church that has put it's significant books on the web for anyone to read.

The general feeling about the industry is not good. The percentage of readers in the country has gone down. The small book stores are having to find niches where Barnes & Noble and WalMart don't compete. And all of this is true.

Then there's Harry Potter, where even the announcement of the title of the next book gets announced on the evening network TV news. And there were 172,000 new books published in the US in 2005; 375,000 published in the English Speaking World. New technologies makes small print runs more profitable. Internet marketing is as of yet, an unknown. As this book says in it's final sentence, 'The game changed in the summer of 1995 when Jeff Bezos opened Amazon.com; we just do not know whether the game changed for better or worse.

This book is one view of the book publishing industry in America. Anyone with a position of responsibility in the business will ignore it at their peril.

The Golden Peaches of Samarkand: A Study of T'ang Exotics

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A great book--unless you need the reference section
A Scholarly Resource
The Kunstkammer of the Tang Dynasty
Brilliant Work by the Best T'ang Scholar Yet
Golden Peach of Literary and historic value

The Golden Peaches of Samarkand: A Study of T'ang Exotics
Edward H. Schafer
Manufacturer: University of California Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0520054628

Book Description

In the seventh century the kingdom of Samarkand sent formal gifts of fancy yellow peaches, large as goose eggs and with a color like gold, to the Chinese court at Ch'ang-an. What kind of fruit these golden peaches really were cannot now be guessed, but they have the glamour of mystery, and they symbolize all the exotic things longed for, and unknown things hoped for, by the people of the T'ang empire.
This book examines the exotics imported into China during the T'ang Dynasty (A.D. 618-907), and depicts their influence on Chinese life. Into the land during the three centuries of T'ang came the natives of almost every nation of Asia, all bringing exotic wares either as gifts or as goods to be sold. Ivory, rare woods, drugs, diamonds, magicians, dancing girls--the author covers all classes of unusual imports, their places of origin, their lore, their effort on costume, dwellings, diet, and on painting, sculpture, music, and poetry.
This book is not a statistical record of commercial imports and medieval trade, but rather a "humanistic essay, however material its subject matter."

Customer Reviews:

A great book--unless you need the reference section.......2007-07-25

When this book arrived yesturday I couldn't wait to dive into it. I'm doing a research project on medieval aviculture in China and had heard from a friend this book might have key information I was looking for. Sure enough, the information is golden. But the bibliography is NOT, so much that I have to downgrade from 5 stars to 3 stars. All over the notes section are abbreviations that you cannot readily find explained. Rather than just copying and pasting the names of the works, you get TTT and the like. hello, but what is that???

Bibliographies and notes have to be useful so that researchers like me can consult the same sources used in the work. This work is beautiful and reads well, but is terrible to check out. How can I check sources if there's no way to figure out what the sources used really are? How do I determine if there were rose breasted cockatoos in China if I cannot see the original for myself? Maybe this author doesn't know a cockatoo from a cockapoo! It's why I'm expected to check the bibliography and read the originals. So read the book but don't expect to get great research out of it.

Oh and one more thing: he doesn't use hanyu pinyin in this book. I don't know what romanization system he's using, but heck that I can figure out who, what, or where when it comes to Chinese language words and names! Again, this is important for a researcher!

Would it hurt to write "Beijing" instead of "Peking?"

A Scholarly Resource.......2007-04-18

The Golden Peaches of Samarkand has been very well-beloved by professional Sinologists ever since it first came out in 1963. Happily, it still remains available, 44 years later, in this paperback incarnation. The book features an obsessivly complete listing, with judicious commentary, of nearly every trade product that came into Tang China by sea or land. Equally helpful, are the end notes which reference each such product to the Chinese sources that mention it.

However, general readers will want to know that this is a very detailed reference book that is mostly of interest to professionals. Don't be misled by the glowing (and deservedly so) scholarly reviews! An example:

"PATCHOULI

A Malayan mist yields the fragrant black oil which was called malabathron or phyllon Indikon, "Indian leaf," in the classical West. Its Sanskrit name is tamala-pattra, but we know it by a name derived from Tamil, paccilai, "green leaf." In Chinese, patchouli was called "bean-leaf aromatic," from its appearance..."

If the idea of reading 300 pages like this turns you on, hey, go for it :-)

The Kunstkammer of the Tang Dynasty.......2006-09-24

I came by this book because of its tantalizing title: The Golden Peaches of Samarkand. Who can resist such a juicy exotic invitation? I couldn't, so I plunged into this intriguing essay on Tang exotics and I must say I emerged enriched.
Edward Schafer (1913-1991) was truly a great Chinese scholar because in an university scenario in which much had already been said on the Tang period and on the scientific and cultural life of Chine during the Early Middle Ages (that by the way for the Chinese represent what for Europe was the Renaissance if a similar comparison in proper) by major scholars such as Needham, he managed to create and original, interesting and nowadays indispensable reference book for that historical period. In a plethora of texts that all give a different view of the same topics endlessly repeating the known historical facts, this "microhistory" essay tangentially describes Tang civilization touching and exploring the lives and desires of rich men in another age.

The Tang Dynasty (618-907) ruled during a period in which China probably was the most advanced civilization of the world and as in all rich societies the search for the superfluous became a necessity. The development of commerce by land and see, the safety of the Silk Road to the West and the political necessity or at time the disinterested pleasure of foreign kings in sending gifts and tokens of gratitude to the Tang emperors all contributed to the afflux to Chang'an (the Tang capital of the times) of all the strangest, rarest and most expensive luxury goods. This stimulated the emperors' and the peoples curiosity giving way to more requests, descriptions in poetry, amazing tales, representations in art and downright falsifications of these exotic artefacts.

Kunstkammers have always been the expression of the culture and richness (remember Rudolph the II in Prague) and have represented a further stimulus to civilization. Reading this book we are amazed by the quantity and quality of foreign goods known by the Chinese. Schafer, with a beautiful prose, often interrupted by his own or A. Waverly's translation (translator of The Monkey) of Chinese poems by major Tang artists, leads us by categories to a deep knowledge of the period's reality and imagination. A apparently sterile catalogue of men, domestic and wild animals, birds, furs and feathers, plants, woods, foods, aromatics (spices), drugs, textiles, pigments, minerals, jewels, metals, secular and sacred objects and books in reality opens up like with a magical key an infinity of little rooms full of "mirabilia", each linked to stories, poems, sages and monks, pharmacists and alchemists, emperors and their wives and court men.

Other reviewers have suggested not to read the book cover to cover, but to skim through it following your curiosity. Actually I went through the book cover to cover, reading all the notes that represent more than one fifth of the text and I did not find it particularly heavy. Instead I was stimulated all along to consult other books for the illustrations, which unfortunately are missing for the major part. I received great help from the beautiful "Three Thousand Years of Chinese Painting" by Yang Xin and others, and I also from the old book on "China, a History in Art" by Bradley Smith and Wan-go Wen. For the historical reference I used J.A.G. Robert's the "A Concise History of China" that helps to understand the economical and political situation.

Naturally, this book would be best read with a solid preparation in Chinese history but I think it is enjoyable even without it. Surely it awakes curiosity for further study of that magnificent historical period.

A golden nugget in Chinese historiography.

Brilliant Work by the Best T'ang Scholar Yet.......2005-08-02

This work is brilliant. That said, don't pick this up expecting to read cover to cover. View it more as a thematically-organized encyclopedia of T'ang exotics and you'll enjoy the experience much more. A must-read for any student of the T'ang period.

Golden Peach of Literary and historic value.......2003-02-27

... I haven't read any book like this for a long long time. The flowing texture of writing, the unique choice of organization, the depth of the author's knowledge in T'ang empire and its relation with city-states in Serindia as well as other peripheral states, the grasp of Chinese classical literary texts, of this book, clearly set a high standard that's hard to surpass.

This is not a chronicle of events between 7 and 10th century. There is no clear time axis to the theme. Yet it reveals to us a vivid, alternative facade of T'ang empire. It is not an overstatement to say, for me, it is rather shocking to find out that so many things that are considered quintessentially Chinese are actually product of people of many origins. For example, in Chapter II Men | Musicians and Dancers, the most celebrated Chinese classic "Rainbow Chemise, Feathered Dress" was actually a rendition of Serindian song "Brahman". (This song is now lost. Once rediscovered by a lyricst of Sung era, 2-3 centuries later. Lost again later on). This once again strengthen my view of Sinic culture as a fruition of multi-cultural interation.

I do wish author had put in the book a timetable of major political events. He had only one for dynasties timetable, and one succession table for T'ang Emporers. For example, when he repeatedly referred to the conquest by T'ang (Emporor Tai Chung) of Kogoryo, if he has a table for political events we wouldn't have to confer a history book to find it out what year that's and how that's related to other major events (such as Rebellion of Rokhsan).

Except this tiny blemish, I strongly recommend this book to anyone who is interested in history as well as cultures.

To wrap up this petite review, I would like to put down a few footnotes to the book, for other intelligent readers:

1. The Grand Canal (referred to by the Author as "The River of Transport", a literal translation) was built in the reign of Emporer Young, Sui Dynasty which preceded T'ang.

This one thousands odd miles long acquaduct contribute greatly to the nation's unity, prosperity. Perhaps, for the first time, the economy of the south and the north are truely united.

2. In the book, Author translated Chinese old names for Rome as "the Great Chin". This is correct only in modern times if one is to interpret the word "Da Chin"(Rome) literally. According to some scholar, Da Chin came from the ancient word "Dasina" which means "the one from the west". The other proper name for Rome is "Fu Lin" which derived from "FRome", a phonetic variant of "Rome".

Enjoy the book