Book Description
From nineteenth-century vaudeville to contemporary sitcoms, comedy teams have made people laugh. Those teams were masters of the comic craft and gave to the world a particularly American art form. And, more than that, they were funny.
Lawrence J. Epstein has written a joyful, celebratory history of America's finest comedy teams from Burns and Allen and Laurel and Hardy through the Marx Brothers, the Three Stooges, Lucille Ball and Vivian Vance, and Dean Martin and Jerry Lewis to the Smothers Brothers and beyond. It's a story of the classics of comedy and, at the moment of the apparent eclipse of comedy teams, of their unexpected rebirth.
Although for comedians success is fickle and failure brutal, comedy teams couldn't resist the lure of celebrity and the remarkable explosion of the popular media of radio, film, and television. These were platforms from which to speak to an emerging nation in often troubled times; and when the times were hardest, the nation looked to its most cherished comic teams to cheer it up. Filled with telling anecdotes and hilarious routines, Mixed Nuts is the story of how America created comedy teams and how successive teams reflected America back to its people, meeting its deepest needs, tackling its most sensitive issues and mocking its pomposities. And always for laughs.
Customer Reviews:
Clever Title...Interesting Book on Comedy Teams!.......2006-04-28
Who would have ever thought that the birth, evolution and eventual demise of comedy teams would present an insight into America's changing psyche? Author Lawrence Epstein did and we have him to thank for this interesting, insightful book on some of the most famous names in American entertainment including Weber & Fields, Burns & Allen, the Marx Brothers, the Three Stooges, Abbott & Costello and Martin & Lewis.
Epstein's book is sub-titled 'America's love affair with comedy teams,' an appropriate heading since the American audience embraced each of the various comedy teams in turn, loving them for what they brought to the public and then moving on to the next, new funnymen. Most people probably never bothered to rationalize WHY they enjoyed a particular comedy team; they just enjoyed the laughter of the moment. Luckily for us Epstein's probing insights help reveal much about why, for instance, Abbott and Costello was just what America needed during World War II. It's fascinating stuff but you also get to laugh along the way as Epstein includes some of the classic comedy lines and routines from the teams.
A good read!
COMEDY CENTRAL.......2005-07-03
Though the subtitle suggests that great comedy teams lasted at least into the 70s-80s and the cover's inclusion of a couple characters from
Friends would suggest they lasted in the 90s-00s, the reality is that they were pretty much through by the end of the 50s, but what a run they had. Though the heyday of the teams came in vaudeville, Golden Age movies, and early television, those of us in the Baby Boom generation -- especially those of us born later on, who grew up with television -- were probably more thoroughly exposed than any other demographic group and seem most likely to love this book. We got to watch The Little Rascals, Three Stooges, I Love Lucy, The Honeymooners, and even Amos 'n Andy in syndication every afternoon when we got home from school. Abbot and Costello was a Sunday morning staple and Laurel and Hardy, the Marx Brothers, and Hope and Crosby's Road movies made perfect cheap filler for non-network broadcast stations. There were enough variety shows still going that older teams and solo comedians would still show up from time to time. We may not have gotten all the jokes, but we spent an awful lot of time laughing at their varied antics. In
Mixed Nuts Lawrence J. Epstein treats us not just to a history of these acts but a sociological dissertation on American humor. The anecdote and joke-filled history, though brisk and though it extends several decades too far, is informative and fun, but it's the context he adds that makes the book fascinating.
No one will agree with all his analyses, and sometimes he's obviously reaching in order to give comedy acts a significance they just don't warrant, but the text is so rich in ideas and so thought-provoking that the few misfires are easily forgiven. Consider, for example, this discussion of George Burns and Gracie Allen:
[C]omic timing was a crucial part of their professional craft. In comedy, the straight man's "timing" refers to his ability to wait to speak until the laughter has peaked, receded, and finally stopped so that audiences can hear the next line, but not wait for so long after it has stopped that audiences might get confused or bored. The comic's timing refers to the response after the straight man has finished a line. The term "beat" is used to measure the pause between lines, and it and the "pace," or speed of the delivery, had to be perfect. The comic in the team needed an appropriate appearance and funny lines. Both the straight man and the comic needed rhythm.
Burns and Allen were experts at all of this. They knew which words to emphasize. They learned to control their voices. The staccato rhythm of their delivery was perfect. Other performers would have spoken too slowly or too fast or fallen out of the rhythm, which had to be maintained with each line and each silence. They even used pauses well. Gracie would giggle, an infectious sound and a prompt for even further audience laughter. George's repetition of much of the material was also crucial to the pacing, allowing the audience to grasp the premise precisely and be set up by George for the line to follow. It was impossible for Burns to be a comedian in such a structure. Any joke he interjected would break the patented Burns and Allen patter.
Note how deftly he establishes the general concepts he'll need throughout the book, but illustrates with a specific team, describing what made them masters of the form.
Likewise, here he discusses an irony that I've always found especially delicious, that two of the most conservative men in Hollywood politically were also the great innovators of post-modernism, years before academics and intellectuals imagined they were inventing a new phenomena:
Beyond creating an alternative to classic teams, Hope and Crosby signaled the decline of the traditional comedy team in two ways. First, they helped erase the line between the two worlds created by classic comedy teams. They developed the fourth and final model of the relationship between reality and the comic world created by teams, which negated the three previous models developed by Burns and Allen, Laurel and Hardy, and Abbott and Costello. In this new model, there was no necessity for one member of a team to have a tenuous hold on reality while another character brought the team back to the real world, or for the team to create a fantasy world in which the team members banded together to overcome a strange, hostile reality represented by an outside straight man, or a team in which a straight man represented a tricky world seeking to con us.
Hope and Crosby developed a realistic humor that mocked the illusory world their movie producers had arranged for them. [...]
[I]f you didn't take the real world too seriously there was no great need to create a fantasy comic world. Such an approach required a lack of sentimentality, an ability to avoid so strong an attachment to any person or place that you couldn't face the inevitable disappointments inherent in those people and places.
The earlier portion of that is bang on, but by the end seems quite wrong. Rather it is precisely because we are realistic about the inevitability of being disappointed by people and places that we can find the disappointments comic when they come, rather than tragic. Therein lies the secret to the notion that all comedy is conservative.
Let's end with one more, a look at Ralph Kramden that let's us see The Honeymooners in an almost religious context:
The character goes through a transformation in each show -- but then returns to his old form for the next show, only to be transformed again. Audiences wanted to see that transformation -- that change from the angry loser, the guy with a thousand get-rich ideas that all fail, that yells at his wife and his neighbor, that never seems to get ahead -- to the Chaplin-like, sad and sympathetic soul who is touched by love and, in Gleason's view, by grace and somehow finds the means to express it. As an episode was about to close, he often gazed lovingly at his wife and said, "Alice, you're the greatest."
Audiences saw in Ralph's transformation hopes for redemption in their own marriages and lives.
That's good stuff. Even if you disagree you're forced to grapple with what you think is wrong about it, an edifying exercise in itself. I suspect though that as you read you'll find more you agree with than disagree, and while it would have been better to end the story before we get to the point of considering Rowan and Martin and Cheech and Chong to be peers of the greats, all of it worthwhile.
A fine history of American comedy interests.......2005-02-07
Mixed Nuts: America's Love Affair With Comedy Teams From Burns And Allen to Belushi and Aykroyd isn't the typical biography of a single comedy act but an all-embracing set of memoirs of America's love affair with comedy teams as a whole, from Belushi and Aykroyd to Burns and Allen. Analyses include portraits of rises and falls in popularity, departures from traditional comedy team norms, the changing world of comedy as it moved from stage to the big screen, and more. Author Lawrence Epstein is an English professor who frequently lectures on popular culture, with Mixed Nuts bringing a scholarly, yet accessible, atmosphere to a fine history of American comedy interests.
Fondly recalling some of Americas most beloved performers.......2004-12-16
If you're a Baby Boomer like I am you have been exposed to just about all of it. When we were growing up in the 1950's and 1960's the George Burns and Gracie Allen Show, Abbott and Costello, Laurel and Hardy and of course The Three Stooges were all staples on TV. In the early 1970's, the antics of Groucho, Harpo and Chico enjoyed a remarkable revival and at colleges and universities all over America Marx Brothers film festivals were all the rage. We enjoyed the antics of Lucille Ball and Vivian Vance and lived through the controversary surrounding the Smothers Brothers. And we howled at the comic genius of John Belushi and Dan Ackroyd. That is why I was so excited when I came across "Mixed Nuts".
Lawrence Epstein has succeeded in chronicling the history of comedy teams in his exciting new book. I enjoyed it from cover to cover. Epstein tells the remarkable story of comedy teams from their earliest days in vaudeville. He introduces us to names we probably never heard of but who were nonethless influential in the history of team comedy. He cleverly intersperses bits of some of the classic routines into his narrative. And he attempts to explain the political, social and cultural reasons why certain acts were wildly popular while most others fell by the wayside. It is quite obvious that Epstein is a big fan of comedy teams. And in the end, he offers reasons why they have all but disappeared from the American scene. Whatever your age, you are sure to enjoy this informative and extremely well written book. Highly recommended.
Comedy as the antidote for whatever ails the country.......2004-11-10
The Smother Brothers were one of the most important influences on me in my formative years. By the time I was in the sixth grade I had all of their albums and the last television show I watched before we flew to Japan to live there for several years was "The Smothers Brothers Comedy Hour." I went to school proudly wearing my "Mom always like you best" button and still have my autographed photographs of Tom and Dick. Not only did I learn all of their routines and to sing both parts of their arrangements, but from the Brothers Smothers I got my love of satire, parody, political humor, folk song, and two-part harmony. I even got to tell this to Tommy Smothers once upon a time when I ran into him in a Minneapolis hotel and was able to inform him of his personal responsibility in making me the person I am today.
Of all of the comedy teams discussed in "Mixed Nuts: America's Love Affair and Comedy Teams from Bruns and Allen to Belushi and Aykroyd," the Smothers Brothers are the only ones still performing. I saw them perform just this summer and their opening number is entitled "We're Still Here." In this book Lawrence J. Epstein looks at the great American comedy teams of the 20th century. Epstein started off his research for this book in order to explore why the classic comedy teams disappeared and ended up advancing the idea that the importance of these comedians was in how they helped American survive the trying times in which they lived. The author of "The Haunted Smile: The Story of Jewish Comedians in America," Epstein obviously takes comedy seriously.
The focus here is primarily on the great comedians of the movies, with chapters being devoted to Laurel and Hardy, the Marx Brothers, Abbott and Costello, Hope and Crosby, the Three Stooges, and Martin and Lewis. However, the volume begins with Burns and Allen playing the Palace for the first time and by the time television replaces the movies in the 1950s and 1960s, Burns and Allen are on television. In between a lot of things have changed, and there are chapters devoted to particular mediums (e.g., radio) and decades (e.g., 1930). With television forcing comedians to be funny every single week we have a move towards ensemble comedy. At the heart of "I Love Lucy" and "The Honeymooners" you will find Lucy & Ethel and Ralph & Norton, but Ball and Gleason do routines with other cast members and guest stars as well. Eventually we get to the ensemble casts of classic situation comedies from "The Dick Van Dyke Show" and "All in the Family" to "M*A*S*H" and "Friends."
However, you need to be forewarned that just like the real things, "Mixed Nuts" is going to leave you wanting more. You cannot toss in "The Password" routine from "Horse Feathers" and not immediately thinking about other choice verbal duels between Groucho and Chico Marx. Fortunately Epstein includes the entire "Who's on First" routine as performed in "The Naughty Nineties" or I would have had to take the book and throw it against the wall. But while Epstein does revisit several of the best-loved comedy routines from the previous century, that is only part of his purpose here. He also wants to look at the personal stories on how these groups came together, and how each team was shaped and were shaped by their respective eras. So be prepared to be tantalized by those snippets of favorite routines and wish for there to be much, much more. For the Smothers Brothers we get their short little "Moron" routine, but nothing about their masterpieces, like the way they took "I Talk to the Trees" over the years to the point where they got laughs when Tommy did not come in or the way they they can milk Dick's glare for multiple laughs in "Cuando Caliente el Sol."
In the end the key thing is that Epstein makes the case for his thesis. Weaving in lesser known comedy teams, from Gallagher & Sheen and Amos & Andy to Nicholas & May and Rowan & Martin, is more important than providing a comprehensive look at any given team. Epstein wants to define the uniqueness of each group and establish their place in the era they helped to define. Besides, there are plenty of books out there about the Marx Brothers and the cast of "Saturday Night Live," and if Epstein wants to leave the door open for somebody else to write a definitive history about the lives and comedy of the Smothers Brothers, I am certainly not going to be complaining on that score. Epstein is justified in keeping "Mixed Nuts" lean, because that way his thesis is not lost in the laughter. Now, you have to excuse me because I suddenly need to watch "A Night at the Opera" again.
Book Description
In Drinks Well with Others and Mixed Nuts MikWright pokes fun at two favorite topics: cocktails and dysfunction. Readers will laugh as they page through these funny little gift books and may even feel compelled to lift a highball to themselves, family, and nutty friends.
Mixed Nuts is something of a tribute to the people who are not quite as fully evolved as they would have others believe. Parents, aunts, uncles, cousins, neighbors, co-workers-there's no escaping the kooks who inhabit the earth. "For God's sake, Mom, throw out the fast-food condiments already!" "If you can't say something nice about someone, I want to hear it." "Darrell was devastated the day he got his pink slip. He specifically ordered yellow." And those are just a few.
Drinks Well with Others and Mixed Nuts are the latest in MikWright's successful humor/keepsake series, which includes Hey, Girl!, Happy Birthday, Blah, Blah, Blah, Your Mother Looks Good, Who's Your Daddy? and MikWright Family Style. They're funny. They're hip. They're the toast of the, well, occasionally toasted! These are books you won't want to re-gift.
Average customer rating:
- The Mad Mad World of Venita Louise
- Mixed nuts - I've always like them!!
- Laugh out loud funny, a great read!
- Laughed so hard it was PAINFUL!
- Mixed Nuts Take Me Away
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Mixed Nuts
Venita Louise
Manufacturer: Vintage Romance Publishing
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Book Description
The Beals live in a upper middle class neighborhood in the mid 1960's. Frank is a jingle writer who is having more than a little trouble coming up with a shoe polish jingle. Trying to keep up with the neighbor's expensive tastes is a full time job in itself. But when Frank butts heads with a Voodoo practicing Brazilian gardener, he gets much more than he bargains for, especially when he is distracted by all the spells flying back and forth, with a force stong enough to turn his wife into a love-starved siren and his children into well-behaved angels.
Customer Reviews:
The Mad Mad World of Venita Louise.......2007-07-14
Venita Louise has written a comedy using all the elements of farce without the pratfalls.
Jingle writer, and head of the household, Frank Beal has distractions flying around his piano workplace like boomerangs. Son Matt has a slew of Knock Knock jokes; daughter Melinda is the moppet version of Inspector Cleseau with a hardhat while wife Joan angles for a new car in order to keep up with the Jones's. And that's just inside the house.
The next door neighbor's gardener Tito is sure Frank Beal controls the outdoor snail population and accuses Frank of sending his snails next door, "to Meester Robert's yard."
You've got to empathize with Frank though and wonder how he is able to turn off the madness and produce jingles.
But you soon find out he's had prior experience with madness when his brother Gene shows up in a skirt. Well, it's not really a skirt, the clannish Uncle Gene shows up wearing a Kilt.
Venita's world also includes a special mix of goofballs, voodoo spells, hex's and a wandering peacock.
Order a copy of Mixed Nuts and join the fun.
Tom Barnes author of "Doc Holliday's Road to Tombstone."
Also "The Hurricane Hunters and Lost in the Bermuda Triangle."
Doc Holliday's Road to Tombstone: The Life and Times of John Henry Holliday
The Hurricane Hunters And Lost in the Bermuda Triangle
Mixed nuts - I've always like them!!.......2006-02-14
She boldly goes where no human has gone. Her humor is fabulous. I started the book and finished it the same day. I could not put it down. I just kept wondering what was gonna happen next.
For us middle aged folks, the jingles she used throughout the book were a hoot. Such a charming and funny mixture in her plot. I think she could make this families life into a sit-com. Everyone can relate to the hilarious episodes of seemingly disaster in life. AND Frankly, hasn't everyone had one of those neighbors they could not get along with. Snooty Tooty pains in the buttocks. Grab a copy and enjoy a nice trip into someone else's troubles....
Laugh out loud funny, a great read!.......2005-12-22
What a funny and engaging story. This book is a perfect beach read or relaxing read at the end of the day. It's full of clever parallels to modern living from a perspective of an earlier period (60s or so). The detail with which life is described is enlightening and you will enjoy this book if you are nostalgic for an earlier era. It also has several laugh out loud scenes that are very funny if you like physical comedy! Overall, great, funny, intriguing book.
Laughed so hard it was PAINFUL!.......2005-12-08
Venita Louise has created a hysterical funny comedy in Mixed Nuts. I don't know how she does it. Each character is so entriging, so unique, like Frank Beal's little daughter who wears a hard hat or his savvy son. His son so reminded me of my own son at that age. And that's the other thing. With as quirky and unusual as the characters are, solving their neighbor problem using voodoo, hitting snails over the fence for revenge, wearing a kilt and no teeth, somehow, I could find myself in that plot very easily. Maybe this means that we all have weird kids and quirky relatives and neighbors we are jealous of? I don't know, I just know that I haven't had this satisfying a laugh in a LONG time. Thanks Ms. Louise, you are a pearl. Please write more! I can't wait for the next book!
Mixed Nuts Take Me Away.......2005-11-18
I am the type of person that when I want to get away and really escape everyday life I let Calgon take me away, but I found a far superior way. You see with a bath I am still aware of my surroundings and what is going on, and when I read Venita Louise's Mixed Nuts it took me completely away. I was so entralled by Venita's writing style and her descriptive details, it made me feel like I was right there going through everthing with the family. I did not put down the book until I had completed it in it's entirety. I was shocked that day had turned into night, and I had even turned on the lights oblivious to what I was doing. I throughly enjoyed the story from beginning to end, and felt really satisfied with the completion of the book. I highly recommend this book to all, and look forward to further work from Venita. I do need to escape once in awhile, and Mixed Nuts was the answer for me. Thank you Venita for your wonderful work!
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "canned mixed nuts with at least four nut varieties" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "mixed nuts with at least four nut varieties sold in bulk" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "mixed nuts" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "ready-to-serve corn flakes and other corn breakfast foods mixed with fruit and nuts excluding infant cereals" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "ready-to-serve oat breakfast foods mixed with fruit and nuts excluding infant cereals" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "ready-to-serve wheat flakes and other wheat breakfast foods mixed with fruit and nuts excluding infant cereals" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
Book Description
This study covers the latent demand outlook for canned mixed nuts with at least four nut varieties across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-à-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for canned mixed nuts with at least four nut varieties. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
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