Amazon.com
This may be the best comprehensive guide for home buyers. Home Buying for Dummies is coauthored by Eric Tyson, author of several other books in the For Dummies series, and Ray Brown, a long-time real estate professional. Like other books in the series, this one is an easy and even entertaining read. But it does not gloss over details in pursuit of simplicity. Home Buying for Dummies covers all the bases, providing clear explanations and reasonable judgments on how to select a mortgage, hire a real estate agent, find the right house, and negotiate a good deal. The book goes further than most in providing helpful, specific information. For example, in discussing ways to save money for a future down payment, Home Buying for Dummies even includes the phone numbers for various mutual funds appropriate to different investment time frames. --Barry Mitzman
Book Description
Though fun and exciting, buying a home can also be complicated and confusing—and most people learn the hard way that a wrong move can cost dearly. In order to find the perfect home at the best price, you must have skill, foresight, and a little guidance from experienced professionals.
Home Buying for Dummies, Third Edition provides just that! Packed with invaluable advice in an objective, down-to-earth style that will have you sitting in your dream home in no time, this friendly guide contains everything you need to know to play the home buying game. It has the tools you need to:
- Improve your credit score and select a mortgage
- Choose a time and place to buy
- Determine the price you want to pay
- Assemble an all-star real estate team
- Make use of the wonderful world of the Internet
- Negotiate your best deal
- Inspect and protect your home
- Handle and become responsible for the title
- Cope with buyer’s remorse
Featured in this guide are tips and tricks on things you should do after you seal the deal, as well as things you ought to know about real estate investing. Also included is advice on how to sell your house, as well as a sample real estate purchase contract and a good inspection report. Don’t get chewed up by the real estate market—Home Buying for Dummies, Third Edition will lead you to the home you want!
Customer Reviews:
Obvious Find for Practical Advice.......2007-09-27
This text is an excellent primer for those of us who are novices in the terminology and techniques involved in what could possibly be the most important financial decisions of our lives. And aren't afraid to admit it.
Slow delivery.......2007-09-21
Still have not received this product as of today 9/21. Item was needed to give as gift for 9/22.
Informative and Useful Book..........2007-08-14
This book fully explains the process of deciding when and how to buy a home. I plan to purchase a home within the next three years, and feel that I will well-prepared.
Very helpful.......2007-08-06
We picked this up when we were going to buy our first home. It helped us to make the right decision and not feel stupid by asking questions.
Informative.......2007-07-13
I was hoping that by reading this book I would be able to buy a home on my own without a realtor, however, although truly informative, I doubt that it provided me with enough information to be that independent. Definitely a good book, but needs to be back up with other sources.
Amazon.com
For many of us, the single biggest financial transaction is buying a house. Even more significant than the hefty down payment we fork over is the 15- to 30-year mortgage that needs feeding every month. If you have this much at stake, a little knowledge can go a long way, which is where Eric Tyson and Ray Brown come in. In Mortgages for Dummies, Tyson and Brown (who also wrote Home Buying for Dummies and House Selling for Dummies) provide a comprehensive introduction for anyone who is contemplating a mortgage. The book tells you how to evaluate your creditworthiness, determine your borrowing power, and shop for a lender, as well as covering the various types of loans. The authors also devote a section to refinancing and discuss what you should consider when prepaying a loan. They include amortization and remaining-balance tables, and a useful glossary. Whether you're a first-time home buyer or are just looking to refinance, you'll find this a valuable, easy-to-use guide. --Harry C. Edwards
Book Description
For typical homeowners, the monthly mortgage payment is either their largest or, after income taxes, second-largest expense item. When you’re shopping for a mortgage without the proper knowledge, you could easily waste many hours of your time in addition to the financial losses suffered by not getting the best loan you can. Choosing the right mortgage can help you save money for more important financial goals such as higher education and retirement.
Mortgages For Dummies, Second Edition is for anyone who needs a loan to buy their first home, wants to refinance their existing mortgage, or would like to tap into the equity they’ve built up. Updated to include the very latest on every kind of loan, this friendly, easy-to-understand guide will help you:
- Shop for the best home-purchase mortgage
- Overcome loan qualification obstacles
- Negotiate lower loan fees and closing costs
- Save by refinancing the house
- Increase retirement income with a reverse mortgage
Once you select the right mortgage for your situation, you can explore, step-by-step, how to get the best possible deal. Mortgages For Dummies, Second Edition also covers the following topics and more:
- Determining your borrowing power
- Qualifying for a mortgage
- Locating and selecting a loan
- Finding the best lender and options
- Tackling loan paperwork
- Refinancing and other money makers
For most of us, the mortgage field is jammed with jargon and fraught with fiscal pitfalls. It’s up to you to seek the knowledge necessary to make your mortgage process more rewarding. This handy guide shows you everything you need to know to find your way through the home financing jungle and make the best decisions possible.
Customer Reviews:
Good For Starters.......2007-05-22
The book touches on the very basics of buying a home. Lots of industry terms defined - this solves a communication barrier to often seen in this industry. Often times, some lenders forget to check the literacy of there clients and breeze through the whole process without defining some key terms. With this book, loan officers/brokers/agents and clients are on the same page.
First time buyers who read this book will feel a little more confident, especially with reading articles and books pertaining to buying/investing in a home.
Mortgages For Dummies, 2nd Edition.......2007-05-18
Very well written... useful not only for mortgage shoppers but also for professionals working in fields related to Financial Services!
Saved me a fortune!!!!!!.......2007-05-01
This book saved me about $22,000 when I purchased my house. It prepared me to know what to look for and what to ask for when searching for a mortgage! I had purchased the home buying for dummies book and while reading that I learned I needed to know so much more about the financing aspect. Since it was my first home purchase I was clueless. This book walked me through and helped me discover what my personal needs were. I found my dream house, a perfect fit mortgage, and closed all in 2 weeks. AMAZING!
very little substance.......2007-04-29
As a first-time homebuyer, I was looking for some in-depth knowledge of mortgages. This wasn't it. It gave a very broad overview and told me very little that I didn't already know. It is fine for the true dummies out there.
Loan Officer Info.......2007-04-04
This book was wonderful to read even though it is geared toward the person buying a mortgage, and I am a loan officer, that sells the mortgage. It had numerous terms spelled out so they could be easily understood. It marked off warning signs of things to stay away from. I feel this book will be in my desk for use constantly.
Book Description
So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.
With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:
- Build a product catalog
- Manage price books
- Calculating and customizing forecasts
- Drive demand up with campaigns
- Stimulate sales effectiveness with documents
- Deliver excellent service
- Analyze data with reports
- Verify your company profile
- Add users to salesforce
- Customize your page and search layout
- Extend your usage of Salesforce beyond CRM
This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!
Customer Reviews:
Great help for the new user........2005-09-22
I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.
Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.
Dumming it down for an admitted dummy.......2005-02-07
As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book.
While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.
The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.
I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.
You'd be a dummy not to buy this book!.......2005-02-06
"Salesforce.com for Dummies" is, hands down, the best reference guide for salesforce.com users and administrators alike. Tom Wong has done an excellent job with this book. It is packed with useful tips that will help even the most experienced users and/or administrators get more from Salesforce.com. If you are ready to maximize your investment in Salesforce.com, pick up "Salesforce.com for Dummies." You'd be a dummy not to buy this book!
Best salesforce.com Reference Material Available!!!.......2005-02-06
Tom Wong's book "Salesforce.com For Dummies" provides a fantastic overview of salesforce.com, whether you are an end user or a system administrator. The book clearly outlines the functionality of the product and it includes a great deal of information that will help users leverage the full power of salesforce.com. Salesforce.com users of all experience levels will find relevant information in this book. I have been using salesforce.com for more than three years, and I found several helpful tips that are going to allow me to use salesforce.com more productively in the future.
My company has been using salesforce.com since October 2001, and we use it throughout several functional areas of the company (e.g. Sales, Customer Service, Product Management, Project Management, Executive Management, etc..) I have requested that our Human Resources department make "Salesforce.com For Dummies" available to all current users as an ongoing reference material and to all future users as part of their orientation and training.
I would strongly recommend "Salesforce.com For Dummies" to anyone who uses salesforce.com on a regular basis. In my opinion, this is the best reference material available for salesforce.com.
Drivers, Start Your Engines!!.......2005-02-05
As a salesforce.com system adminstrator, I found this book to be invaluable. As intuitive as the system is, the topics covered are on point to the needs of users, managers and administrators alike. I found that tasks I learned to do in 15 minutes using the online help features included with the salesforce.com tool, can be done and learned in less than 2 minutes following the clear and concise instructions.
Throughout the book are examples of how customers use the tool as well as best practices and are a terrific addition to this handy guide.
With this book, I was not only ready to roll on with salesforce.com, but to accelerate quickly to leverage the tool to my sales team and across the enterprise.
Average customer rating:
- Very good book for someone new to selling
- Motivating, Informative and Thorough
- A bit Wordy
- Excellent
- How to be a cheesey, manipulative, successful salesperson
|
Selling for Dummies
Tom Hopkins
Manufacturer: For Dummies
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Similar Items:
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Sales Closing for Dummies
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Sales Prospecting for Dummies
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Advertising For Dummies (For Dummies (Business & Personal Finance))
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Tom Hopkins' Low Profile Selling
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Marketing for Dummies
ASIN: 0764553631 |
Book Description
Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others' needs before your own. With selling skills in your arsenal, you'll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too).
But this guide is not only for traditional salespeople who want career enhancement. It's for all people, because everybody can use selling skills to change or improve their lives. This book is for you if
- You're beginning a sales career, or just looking to brush up your skills.
- You're unemployed and want a job, or you're employed and want a promotion.
- You're a teen wanting to impress adults, or an adult wanting to succeed at negotiation.
- You're a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children.
- You've got an idea that can help others, or you want to improve your personal relationships.
Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You'll find out how to
- Define what sales is and what it isn't.
- Prepare for a sale – everything from knowing your clients to knowing your products – to set you apart from average persuaders and help you hear more yeses in your life.
- Say the right words – and avoid the wrong ones – in each stage of the selling process.
- Separate yourself from the average salesperson by staying in touch with your clients.
- Cope with rejection, a natural part of life, no matter how skilled you become.
Whether you're starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes.
Customer Reviews:
Very good book for someone new to selling.......2007-01-04
I am a fan of Tom Hopkins. I attended his book camp on selling over twenty years ago. This book is true to Mr. Hopkins excellent ability to communicate a subject matter that has fallen by the waistside. I ordered the book as a refresher and was not disappointed. If you are new to sales, this is the book for you. I also recommend his Mac Daddy book, "The Art of Selling."
Motivating, Informative and Thorough.......2005-10-04
I bought this book because I landed a new job selling advertising spots in a magazine. Sales is brand new to me and I needed help, it is a great tool and I've applied a lot of it to my new job. Worth every cent.
A bit Wordy.......2005-05-17
The book has some good information, but it was a bit wordy. I wish a good editor had gone through the book and taken out about 50 pages. There were explanations where no explanations were needed and topics that were beyond the scope of the book, such as time management.
Also, some of the closing techniques would annoy the hell out of me if I were a customer. Overall, I'd say the book was okay.
Excellent.......2005-04-22
Very practical, step-by-step, easy-to-understand introduction to sales for those who never sold anything by one of America's best sales persons.
How to be a cheesey, manipulative, successful salesperson.......2004-02-09
I, personally, run like hell in the opposite direction when I encounter the cheap, manipulative tactics taught in this book.
But let's face it, this stuff works. A lot of people will swallow it hook, line and sinker.
So if you can stomach being considered lower than pond scum by those who can see through this kind of crap, this book can help you become a rich and successful salesperson. Just sell your soul first.
Amazon.com
By the same authors as Home Buying for Dummies, the new House Selling for Dummies shares all of the companion volume's virtues and likewise qualifies as the overall best choice on its topic. It provides clear and wise counsel on preparing a house for sale, setting the asking price, and negotiating with buyers. House Selling for Dummies discusses the pros and cons of selling a house without a listing agent, but authors Tyson and Brown seem to believe that most "dummies" need the professional help of a Realtor. The book offers extensive and good advice on selecting and working with an agent. --Barry Mitzman
Book Description
If you’re like most people, your biggest investment is your house. Sell your house wisely and you not only save loads of time, but you also pocket thousands—if not tens of thousands—of dollars more than you would otherwise. Making a big mistake in the sale of your house, on the other hand can easily cost you additional weeks—perhaps even months—of work and headache as well as half a year’s worth (or more) of your take-home income.
If you want to sell your house and don’t know where to start, House Selling for Dummies, Second Edition can show you the way. If you’ve researched this topic and would like to discover more about certain aspects of selling your home, then look no further.
House Selling for Dummies, Second Edition is a user-friendly, holistic book totally oriented to your needs as a seller. This friendly guide cuts through confusing real estate lingo and explains in plain English how to make the best possible decisi ons for your situation—whether that decision means staying in your current home rather than selling or if it means selling through a good local real estate agent. This updated edition can help you avoid making mistakes in your selling decisions and will ensure that you sell your home in the best way possible. This down-to-earth guide shows you how to:
- Research your options and the personal finance ramifications of your decision to sell or not to sell
- Decide whether you should sell your house yourself or bring in an agent
- Find the right team of real estate professionals to work with
- Prepare your house before you put it on the market
- Determine the value of your house
- Time the sale of your house
- Negotiate the sale of your house
- File your income taxes after the sale of your house
House Selling For Dummies, Second Edition includes handy checklists, Internet resources, and a variety of tools and techniques you can use when selling a home. Here is the best way to save time, money, and your sanity when selling your home—with or without an agent.
Customer Reviews:
Very Satisfied.......2006-06-30
This book spends the first 6 chapters discouraging you from selling a home. Which makes sense, since you do lose/spend a lot of money to commissions and taxes when you sell. After that, it has well written, thorough discussions of picking an agent, and things to do to stage your home. I am very glad that I spent the money and time on this book.
Not enough on FSBO.......2005-09-12
I thought the book was informative, however it didn't have enough on selling your house on your own. And some of the material was a bit dated. Overall though, a useful source for the first time home seller.
House Selling for Dummies.......2005-08-09
Very easy to understand. Covers all the subjects well. Was very informative. Highly recommend.
Not for "FISBO"s........2004-08-16
This book discourages "FISBO's" (For Sale By Owner) types in favor of hiring a real estate agent. In fact, only one chapter deals with this. I'd recommend this book to those who plan to hire an agency to sell their home. It will inform them of the various machinations of the sales process. For those looking to sell their own property, I recommend "The For Sale By Owner Kit" by Robert Irwin. It's directed soley at the "FISBO" person.
Fairly Helpful.......2004-03-09
We recently sold our house ourselves. It worked. It was definitely worth it.
I bought this book to help me better understand the issues I was facing when we got started. It was helpful and definitely worth the money. The language was easy to understand and it did highlight a number of issues that made the process easier for me.
Unfortunately there was a lot of information that didn't apply to a fairly normal situation and a number of things weren't covered (one issue is that real estate laws can vary a great deal from state to state). I think a lot of people could find the important stuff mentioned in this book on the internet or from talking to friends.
Book Description
Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.
Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you’re currently involved in network marketing, this book is also valuable as both a reference source and a refresher course.
Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you’ll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You’ll explore important topics, such as setting up a database of prospects and creating loyal customers. You’ll also discover how to:
- Get set up as a distributor
- Develop a comprehensive marketing plan
- Recruit, train, and motivate your network
- Maximize downline income
- Take your marketing and sales skills to a higher level
- Cope with taxes and regulations
- Avoid common pitfalls
Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.
Customer Reviews:
Good for Motivation.......2006-12-20
This is a good book for motivation and an intro to network marketing if you know nothing at all. Zig is a great motivator. You'll need additional sources of information if you want to get in depth knowlege of how mlm works.
Zig Tells it Like it is!.......2006-11-23
This is the most comprehensive, informative book I have read on network marketing. Zig lays it out with complete honesty warning readers to stay clear of get rich quick schemes and faulty compensation plans. I learned that the network marketing company I left, while operating within Federal boundaries, is pushing the envelope with some of its sales tactics and covertly encouraging representatives to "front load". At the same time, I discovered that the company I am with now is operating with complete honesty and well within Federal guidelines. As for the naysayers, great speakers and trainers do not necessarily make great business owners. That doesn't mean they can't impart valuable information along to the student. Zig does what he does best. I do not hold his failed network marketing business against him. I'll take Zig's advice and think positive and surround myself with positive people.
Beginner's How-To Manual for any person new to network marketing.......2006-02-18
Zig explains network marketing in simple, easy to understand terms. In chapter 5, "Evaluating Network Marketing Companies", Zig discusses several questions a person should ask to whether they are pursing the right network marketing company.
Also, in chapter 10, "Knowing What to Do After You Sign Up" was very helpful for me in taking the next step.
A Book That Teaches One To Sell.......2005-11-19
Albeit the fact that Zig Ziglar's own MLM bit the dust, this book is great for those who would like to learn how to retail their MLM products.
Also this book does NOT cover much about the pitfalls one is bound to encounter in network marketing.
James Leong
Author of "MLM Persuasion Mastery:
How Master Networkers Change Beliefs
and Behavior"
Good basic MLM book by Zig.......2004-06-16
Zig Ziglar is America's motivator. As another reviewer has already alluded to, 75% of Fortune 500 companies utilize Zig's training systems. And Zig has trained over 1,000 network marketers. Zig was also successful himself as a network marketer and in direct sales. He speaks from experience.
More importantly, Zig is a great trainer. He knows how to bring out the best in everyone. And co author John P. Hayes has his own powerful credentials.
This book is particularly good for newbies in network marketing. Zig will show you how to pick your first company, what to look for, what to look out for and to what to avoid. He gives his usual motivational tips and it is updated to include the internet.
If you are new to network marketing, then I cannot recommend this book enough. Also recommend Mark Yarnels excellent book, Your First Year in Network Marketing.
Average customer rating:
- not his best book
- ABC ALWAYS BE CLOSING!
- A must-have for anyone in sales!
- Tom is the Master Closer
|
Sales Closing for Dummies
Tom Hopkins
Manufacturer: For Dummies
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Binding: Paperback
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Similar Items:
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Selling for Dummies
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Sales Prospecting for Dummies
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How to Master the Art of Selling
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Tom Hopkins Audio Sales Collection
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Zig Ziglar's Secrets of Closing the Sale
ASIN: 0764550632 |
Book Description
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.
Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
Customer Reviews:
not his best book.......2007-01-19
I was disappointed in the book. It's not Tom's best book by far. I found it very boring. Using examples that I just could not relate in my sales career.
ABC ALWAYS BE CLOSING!.......2003-10-26
I've been in Real Estate sales for just over a year. This is my first "sales" job so I was looking for something to help me with my closing skills. After reading the first 10 chapters of this book, I picked up several techniques and ideas from Tom's strategies that helped me. They helped me so much in fact, that I got two listings in one week! The commission on those two listings totaled $20,610! If I could recommend any sales book for a beginning sales person, or an experienced sales person that just needs some new ideas, this would be it!!!
A must-have for anyone in sales!.......2002-12-06
I found this book to be very helpful. My close ratio has increased by 150%! But most importantly, now that I have this knowledge I can finally afford a pool table for my basement and daily veterinarian appointments for my cat!
Tom is the Master Closer.......2000-11-01
I've been involved in sales for over fifteen years and I have yet to see another speaker/author come this close to perfecting and teaching the sales process. There are many other fine teachers, but Tom Hopkins seems to be the easiest to understand and the easiest to follow - even for the newest of my salespeople. And since he applies his disciplines to all industries, this may be the only sales guide you need - what a way to clean up that library! Truly a fine compilation of the best sales closings and how to use them.
Book Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Download Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Customer Reviews:
Great Service!.......2007-07-06
This is a great book with all of the information that I was looking for. The product was received on the date specified. The service was excellent. Thanks again!
Great eBay starter book.......2007-06-14
If you are trying to get started in eBay you gotta get this book.
Good comprehensive starting point for the prospective eBay-er.......2007-03-28
This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.
Very informative!.......2007-03-13
Although you will find yourself needing a lot of time to read it, I think this book has all what you need to know about ebay. either to buy or sell. It is very informative and easy to read. I recomend it.
Outstanding Resource.......2007-02-14
If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.
CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.
Book Description
In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.
Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2
nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:
- Tap into the power of the Internet
- Create buzz with publicity
- Research, plan, and budget effectively
- Set up winning sales promotions
- Generate sales with action ads
- Launch winning Web campaigns
Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:
- Master the five Ps of marketing
- Evaluate the effectiveness of your marketing plans
- Design a marketing plan that works
- Perform customer research
- Improve your creative skills — and your campaigns
- Write winning marketing copy
- Develop a campaign budget and stick to it
- Brand your business
- Develop promotional campaigns
- Design brochures, catalogs, and newsletters
- Bring customers back with great customer service
In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2
nd Edition, you’ll have no trouble bringing in new business — and more dollars.
Customer Reviews:
Lots of How to Materials but Practical?.......2007-09-26
Each chapter has worksheet and to do list, but you have to evaluate the relevancy to your business and the personality to do it. Networking is the best suggestion but not everyone is good at it. Speaking from personal experience, practice, practice, my friend. I didn't finish the book because I didn't feel like doing the worksheets and exercises.
Helpful.......2007-03-21
I believe if Forrest Gump were reviewing the "for Dummies" series of books, he would say they are like a box of chocolates. You never know what you're gonna get. I have found a few of these "for Dummies" books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the "helpful" area.
This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don't seem to belong there. That in and of itself is okay. It's nice to find unexpected resources. But it makes navigation of the content rather difficult.
Another pearl here is the CD. I haven't used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price.
I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You'll find some useful information here, and strategies that will have a quick impact on your bottom line.
missing parts.......2006-03-12
book came with cd cut out of it already... suggest you buy it someplace where it will come with cd in it
Good starter..........2003-01-28
This book is extremely basic but has great templates that ensure you cover all the fundamentals.
The Dictionary for Marketing Your Company.......2000-06-21
I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.
Book Description
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and
- Getting them to buy your product
- Making sure that they are happy with their purchases
- Persuading them to come back for more
What could be more important? Ever try to run a business without customers?
Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.
While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into
- Creating a compelling Internet strategy
- Succeeding at trade shows
- Producing interesting labeling, billboards, and print ads
- Understanding point-of-purchase advertising
Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.
Customer Reviews:
Marketing 101 the easy way.......2007-09-26
This is the easiest way to wrap yourself around classic marketing methodologies. It clarifies the jargon and delivers the philosophies in an easy to grasp manner. When I'm working with a newbie to the world of marketing, I always suggest it. But if you're actually looking for something to tell you what to do step-by-step you'll still need a book like the one I wrote, "Lies Startups Tell to Avoid Marketing", for hands-on, "just do it", how-to marketing info.
Useful General Guide to Marketing.......2007-07-15
Alexander Hiam encourages organization leaders to look at future possibilities of achievement rather than concentrating on the current status of organizations. The way to achieve these goals is to discover what the customers of the organization desire and then discover the means to communicate that the organization offers what the customers desire. Communication can appeal both to the rational decision making and the more irrational emotional decision making. He advises that one generally should choose to appeal to either the logic or to the emotions of consumers and that appealing to both weakens the appeal. When planning these communications, leaders should have contingency plans and be flexible to change these plans should problems arise concerning the communications.
A great place to start.......2006-07-31
If you don't know where to start with learning marketing, start here.
It covers all the basic concepts and demystifies all the terms and concepts commonly used in marketing, all with easy to follow but still interesting language.
This book was the one recommended to me by a friend when I was first thrown into the research & development department of a accessory design company. It helped bring me up to speed quickly on the gaps in my knowledge.
The only problem with this book is you don't want to be seen by your coworkers reading a "dummies" title if its a subject relevant to your position, no matter how excellent the material. I still recommend buying it, but get a book cover as well.
Concise and Brilliant.......2005-10-17
As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategies...just Brilliant!!!
Great Book .......2005-09-03
I really recommend this book, I couldn't put it down. If you are a small business owner and looking for a way to get out there. This book will definetly help you out.
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