Martha Stewart's Homekeeping Handbook: The Essential Guide to Caring for Everything in Your Home
Average customer rating: 4.5 out of 5 stars
  • Great Book - But Amazon Sells Low-End Editions
  • Protect Your Investments
  • Lots of useful information
  • Martha Stewart's homekeeping handbook
  • Outstanding
Martha Stewart's Homekeeping Handbook: The Essential Guide to Caring for Everything in Your Home
Martha Stewart
Manufacturer: Clarkson Potter
ProductGroup: Book
Binding: Hardcover

Martha StewartMartha Stewart | Expert Advice | Home & Garden | Subjects | Books
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ASIN: 0517577003
Release Date: 2006-10-31

Amazon.com

Martha Stewart's new home reference book is a must-have for many reasons, not the least of which is the fact that it's gorgeous. Printed on thick, glossy pages covered with subtle sepia photos and that perfect Martha-blue as an accent color, Martha Stewart's Homekeeping Handbook is a pretty and practical package for everyone: "all mothers and daughters, fathers and sons who have a room, an apartment, or a home to care for." Stewart's exhaustive handbook features a handy "how to use this book" introduction; a room by room guide with weekly, monthly, and seasonal checklists; tips for cleaning, creating a comfortable and safe home, and moving; and a guide for identifying and caring for materials in your home. Curious? Take a look at some excerpts below. You'll be sweeping and shelving your way to a happier home in no time. --Daphne Durham


How to Use This Book: An Excerpt

When the first issue of Martha Stewart Living was published in 1990, I could not have begun to anticipate how wide-ranging our readers' homekeeping concerns would be. Since then, we have discovered new solutions to age-old problems, brought in experts to advise us on very specific questions about very specific?c concerns, and experimented with all the new (and not so new) home-care products. Over the years, I've brought these lessons home with me, too, which has made me more organized and made my homes better cared for and maintained.

Households are busy places, works in progress where there is always something needing immediate attention and always something more that can be done. With that in mind, I have organized this book to address the tasks at hand and also to address the "more that can be done" for when you have the time and the inclination go beyond the essentials.

It starts with the big picture--an examination of every room and everything you will find within each. The eleven chapters in the "Room by Room" section take you on a tour through the house, focusing on the surfaces and furnishings you might find in any room, and offering strategies for their care and maintenance. Starting with the kitchen, the central staging area in any home, these chapters open with practical space-planning advice, followed by the golden rules of organizing. This information is intended to help contain your belongings and make each room clutter-free and functional. Relevant homekeeping concerns particular to each room are explored in depth--so stain-removal basics appear in "Laundry Room," the best way to clean grout in "Bathroom," and easy sewing repairs in "Utility Spaces." The equipment essential to each room is also addressed, so if you are considering what kind of bathtub to install during a bathroom renovation or whether a gas or electric range would best suit your style of cooking, you will have the information necessary to make such an investment with confidence.


Organize Your Kitchen: Martha's Golden Rules


Book Description

Whether your home is small or large, an apartment in the city or a country cottage, it is a space that should be at once beautiful and livable. The key to that is managing the upkeep without feeling flustered. Until now, there has never been a comprehensive resource that not only tells how to care for your home and everything in it, but that also simplifies the process by explaining just when. With secrets from Martha Stewart for accomplishing the most challenging homekeeping tasks with ease, this detailed and comprehensive book is the only one you will need to help you keep your home looking its best, floor to ceiling, room by room.

In Martha Stewart’s Homekeeping Handbook, Martha shares her unparalleled expertise in home maintenance and care. Readable and practical–and graced with charts, sidebars, illustrated techniques, and personal
anecdotes from Martha’s decades of experience caring for her homes–this is far more than just a compendium of ways to keep your house clean. It covers everything from properly executing a living room floor plan to setting a formal table; from choosing HEPA filters to sealing soapstone countertops; from organizing your home office to polishing your silver and caring for family heirlooms.

Martha Stewart’s Homekeeping Handbook is organized for clarity and maximum practicality:

Room by Room covers the upkeep of the appliances, tools, furnishings, and surfaces found in each room, from the entryway to the kitchen, from the attic to the laundry room.

Throughout the House instructs the reader on the proper ways to routinely clean and periodically maintain everything in the home, including dusting, sweeping, vacuuming, polishing, scrubbing, waxing and much more.

Comfort and Safety focuses on techniques to ensure your home is running properly and safely, such as recognizing when to clean vents, fixing a leaky faucet, and eradicating pests.

A-to-Z Materials Guide provides an invaluable resource that explains the unusual materials that many favorite objects are made of–from abalone to zinc–
and how to care for them so they last.

Encyclopedic yet friendly, Martha Stewart’s Homekeeping Handbook is a seminal work–a must-have for everyone who wants a well-cared-for home that will endure for generations.

Customer Reviews:

5 out of 5 stars Great Book - But Amazon Sells Low-End Editions.......2007-09-07

The book is fantastic, I give it for housewarming gifts and use it myself for info on how to clean and take care of all kinds of things in my home. BUT - This is the second time I've had an issue with Amazon's books. Yes, it was a little bit less expensive than the other online booksellers, but it is a lower-end version of the book. The little fabric bookmark is not on this copy and the dust jacket is made of cheap clear plastic. I will not buy any more books from Amazon unless they are soft covers and I don't care what they look like. The other book I purchased from this site was missing the dust jacket completely and they never figured out how to order one for me You get what you pay for I suppose. Disappointed.

5 out of 5 stars Protect Your Investments.......2007-08-20

There are many hidden costs to owning your home and preserving its value. Proper maintenance and care is key to protecting this investment. This book is the ultimate guide in caring for every aspect of your home from room to room. Detailed instructions on routine cleaning, periodic maintenance to providing comfort and saftey are included in typical Martha fashion of simple articulation and common sense logic. Easy to read, easy to find information. This really is not a handbook however, it is more encyclopedic in portion and size. Worth having in every home. Also makes a nice gift for new home owners.

5 out of 5 stars Lots of useful information.......2007-08-20

I refer to this book often for ideas on how to take care of my home. We use it to settle a lot of disputes in our house. If my husband and I argue on how to do something in the house, we can refer to this. A few examples would be: how much laudry detergent to use, how long to run the washer, how to do dishes, how to keep floors clean & the frequency that things need to be washed/cleaned. It gives lists on what chores to do and when & how to do many other things. It's like a bible of housekeeping.

I enjoy it. It motivates you to be a little less domestically challenged & to take care of your home.

5 out of 5 stars Martha Stewart's homekeeping handbook.......2007-08-17

An excellent resource to have on hand. I wish I had it twenty years ago. A definite good gift for newly weds of any age.

5 out of 5 stars Outstanding.......2007-08-15

This book is virtually an encyclopedia of how to keep a home.
Martha is the Mother I always wished I had! I have no more lingering homekeeping questions on what to do, or how to do it.
Essentials of Fire Fighting
Average customer rating: 4.5 out of 5 stars
  • Essentials of Firefighting
  • this is a very good book.
  • Great Read
  • Great!!
  • Firefighter Review
Essentials of Fire Fighting
Ifsta Committee
Manufacturer: Fire Protection Publication
ProductGroup: Book
Binding: Paperback

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ASIN: 0879391499

Customer Reviews:

5 out of 5 stars Essentials of Firefighting.......2007-03-08

This manual helps not only the new recruit, but the veteren firefighter to enhance their basic training or to review techniques on tasks & operations.

5 out of 5 stars this is a very good book........2005-08-12

i've taught the fire academy using the textbook. it is a very good book for beginning firefighters as well as those who been firefighters for a while.

jim davis

5 out of 5 stars Great Read.......2003-03-01

I recently joined a volunteer fire department and this book
truly helped me through the six months probationary period.

5 out of 5 stars Great!!.......2002-12-02

This is a must have for anyone who aspires to being a firefighter. Vivid descriptions, Helpful tips, How-to Skill Sheets, and Clear illustrations help the student master otherwise difficult material. I'm currently going through firefighting class and would not be able to live without this book.

5 out of 5 stars Firefighter Review.......2002-04-22

The book is excellent in its layout. Is easy to follow and is a very imformative piece of necessary literature for any firefighter taking firefighter 1. Is very informative on NFPA regulations and guidelines. I was impressed with the detail that was given in the book, our instructor was impressed with this book as well.
Quicken Willmaker Plus 2007 Edition: Estate Planning Essentials (Book with CD-ROM)
Average customer rating: 4.5 out of 5 stars
  • very thorough
  • It's OK but won't work on Mac
  • Very good if your needs are basic
  • Easy to use product.
  • Lots of Reading but Well Worth It
Quicken Willmaker Plus 2007 Edition: Estate Planning Essentials (Book with CD-ROM)
Editors of Nolo
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Book Description

America's No. 1 estate planning book with interactive CD-ROM software helps you create a will, living trust, living will -- and much more

Help protect your family and your assets, and save on legal fees! Quicken WillMaker Plus Estate Planning Essential 2007 Edition provides the legal forms you need. So comprehensive, the CD-ROM assembles your forms from among 40,000 document possibilities -- but so easy to use, you'll have them finished in minutes.

NEW! Quicken WillMaker Plus Estate Planning Essential 2007 Edition now includes a full "health care power of attorney." Dictate the health care you wish to receive if you can't speak for yourself, and be assured that your loved ones won't have to second-guess themselves!

Create your own:

  • Will
  • Living Trusts, including an AB Trust
  • Health Care Directive:
  • Living Will
  • Health Care Power of Attorney (NEW)
  • Financial Powers of Attorney
  • Final arrangements document
  • Important documents for executors

    The CD-ROM also provides forms you can use every day, such as authorizations and agreements, child and elder care forms, promissory notes and documents to help you repair your credit.

    For each document, Quicken WillMaker Plus Estate Planning Essentials 2007 Edition takes you through a step-by-step interview. Your documents will automatically reflect the laws of your state. If you have any questions, simply check out the comprehensive onscreen legal manual. Expert tech support is also available.

    Need to know more? Here are in-depth details about what you can do with Quicken WillMaker Plus Estate Planning Essentials 2007 Edition:

    Your Will

    Provide for family, friends and charities. Name a personal guardian to care for young children. Specify the executor (or "personal representative") of your estate. Select a trusted person to manage property left to young people. Revise and update your will whenever you like.

    Your Living Trust

    Make a basic trust, whether you're married or single. If married, you can create a AB trust (or bypass trust) and spare your heirs from potentially heavy estate taxes. Create subtrusts for minor children and young adults. Name custodians for property left to children. Change or revoke your trust at any time.

    Your Health Care Directive lets people who care for you make important decisions about your life and health when you can't. Create a:

    NEW! Health Care Power of Attorney Permit a loved one to make important medical decisions for you if you are unable to do so yourself.

    Living Will

    Specify whether you want your life prolonged through artificial means. Appoint someone to make sure your wishes are carried out.

    Your Financial Power of Attorney

    Name someone to make your financial decisions, in case you are medically incapacitated. Don't worry, you can grant as much authority as you wish.

    Your Final Arrangements

    Plan a funeral or other ceremony. Clarify whether you want a cremation or burial. Select someone to oversee your final arrangements -- and more!

    Documents for Your Executor

    Make sure your executor ("personal representative" in some states) has all the forms and instructions he or she needs to do the job: Checklists, letters, notices, claim forms -- and more.

    Personal Finance Documents

    Over a dozen forms that let you handle financial situations you might face on any given day, such as disputing a credit card charge, lending or borrowing money to friends or family, creating bills of sale -- and more!

    Home & Family Documents

    Whether you need to authorize someone to travel with your child to another country, want to lend your car to a friend, or create an agreement with a trusted person to take care of your elderly parent, Quicken WillMaker Plus can handle all these family situations -- and many more!

    Estate planning documents not valid in Louisiana.

    Customer Reviews:

    5 out of 5 stars very thorough.......2007-09-25

    Probably the best product available. I bought the book plus CD. The book is very detailed and covers most topics you would want to know about in case you pass on. I feel I have a good understanding of the process. Estate planning is somewhat complex and takes time. You must read the book before plugging in the software so you will understand the major decisions you must make.

    This package will crank out straight forward, no nonsense wills and related paperwork that is valid and binding. You do not need a lawyer. However if you have anything complicated or involves many conditions, you better pay the lawyers fees.

    3 out of 5 stars It's OK but won't work on Mac.......2007-09-12

    I have not used all the pieces of this and it has some limitations but it is a cheap way to get a will I guess. I am mostly annoyed that they don't make it for Mac which makes it a bigger hassle for me since I am a Mac user.

    4 out of 5 stars Very good if your needs are basic.......2007-08-24

    My wife and I bought this product before we went on an out of the country vacation and left our toddler with relatives. We wanted to have the peace of mind that our intentions were documented and known. Our situation is not complex so we found the program and documentation to be very accommodating.
    I would guess that someone who had a great deal of acquired wealth and assests, or a complex family system may want to invest in an attorney's assistance.

    5 out of 5 stars Easy to use product........2007-08-23

    WillMaker was simple to use, and didn't take much time at all. It is a great way to get your affairs in order. It's not easy to think about death, but I think it is important, so those who survive you don't have as many difficult issues around one's death.

    This program also has some other useful legal programs such as childcare contracts.

    4 out of 5 stars Lots of Reading but Well Worth It.......2007-08-08

    I didn't want to go to a lawyer and spend lots of $ on the very little money I have. The software comes with a very detailed book and explains everything very well. I did actually write my will that day and living will as well.I just have to get it signed by witnesses and notarized. I didn't give it a perfect 5 b/c there is no such thing as perfect. That's just my own opinion. Well worth the money and the software goes through the will process step by step.
    American Government and Politics Today: The Essentials 2006-2007 Edition (American Government and Politics Today)
    Average customer rating: 4 out of 5 stars
    • Well written book-A KEEPER for people who are becoming US Citizens
    • Just a book
    American Government and Politics Today: The Essentials 2006-2007 Edition (American Government and Politics Today)
    Barbara A. Bardes , Mack C. Shelley , and Steffen W. Schmidt
    Manufacturer: Wadsworth Publishing
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    Binding: Paperback

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    ASIN: 0534647332

    Book Description

    The best-selling book published for American Government, AMERICAN GOVERNMENT AND POLITICS TODAY: THE ESSENTIALS helps students experience the excitement that comes from active, informed citizenship in a concisely organized package. Bardes, Shelley, and Schmidt's text is renowned nationwide for its balanced, unbiased, comprehensive, and up-to-date coverage of constitutional, governmental, political, social, and economic structures and processes. The overriding theme is the importance of informed active citizenship. The pedagogy underscores this theme by soliciting critical thinking about political issues and encouraging students to become involved the political process. With keen awareness of its audience, AMERICAN GOVERNMENT AND POLITICS TODAY: THE ESSENTIALS incorporates current examples, the Internet, and other media to stimulate learning and excitement about American government. This truly interactive text gives students more than reading material?it gives them tools to become good citizens.

    Customer Reviews:

    5 out of 5 stars Well written book-A KEEPER for people who are becoming US Citizens.......2007-05-26

    This book has a LOT of detail in it. It gives you an excellent idea of how our Federal government is organized, who runs what parts of the government, background on the organization of the Federal government.

    The book has the full text of the US Constitution, along with the amendments, and explanations of same. There is also a list of all the US Presidents and Vice Presidents.

    There are links to many websites, both public and private, that are of interest.

    The book is well written and should be considered by anyone who will be taking a citizenship test.

    For those of you who are buying this book because it is required for your class: If you actually read this book, you WILL learn some very interesting things.

    3 out of 5 stars Just a book.......2007-05-20

    This is probably a classroom requirement, so it doesn't really matter what I think about it.
    Essentials of Sociology: A Down-to-Earth Approach
    Average customer rating: 4 out of 5 stars
    • Claudette's Review
    • Enjoyed way more than I expected.
    • Textbooks
    • Essentials
    • Interesting read
    Essentials of Sociology: A Down-to-Earth Approach
    James M. Henslin
    Manufacturer: Allyn & Bacon
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 020544444X

    Book Description

    Henslin's best-selling brief paperback shares the excitement of sociology with the acclaimed "down-to-earth" approach and personal writing style, which highlights the sociology of everyday life. With wit, personal reflection, and illuminating examples, Henslin is able to share his passion for sociology with his readers like no other author. This book, written in a "down-to-earth" accessible writing style, incorporates a dual emphases on micro and macro (individual and structural) sociology. For people wanting an introduction to the field of sociology.

    Customer Reviews:

    5 out of 5 stars Claudette's Review.......2007-09-22

    Excellent Seller. The book was in excellent condition just as stated. I am very pleased.

    4 out of 5 stars Enjoyed way more than I expected........2007-07-03

    James Henslin has a great ability to keep you interested. This book is not only a good textbook and reference, it also keeps your attention and informs you. Sociology is not my major but this book has definitely made me consider switching to it.

    5 out of 5 stars Textbooks.......2007-06-09

    Excellent service. Just the books we needed for our class. Love the speed with which Amazon get their deliveries off to the customer. Keep up the great work.

    4 out of 5 stars Essentials.......2007-01-04

    This book gives an overview of what sociology is. Overall I thought it was a good book and it was enjoyable to read.

    4 out of 5 stars Interesting read.......2006-08-10

    I have to disagree with the reviewers who consider this book Marxist and liberal. I took a sociology class back in 1989 in a South American country with a newly established democratic government. During the prior military dictatorships, public universities had shut down the psychology and sociology departments because they were perceived as dangerous for the status quo. So with these fields of study openly taught after years of silencing, sociology professors and students had a very politically charged, liberal and marxist bend. So, if you think this book is marxist, I can assure you it is not. It is much more balanced than what I expected and I actually enjoy the field of sociology now after reading this book. What gives me the authority to say this? I am a non-liberal Christian! Thank you.
    Essentials of Stage Management
    Average customer rating: Not rated
      Essentials of Stage Management
      Peter Maccoy
      Manufacturer: Theatre Arts Book
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0878301992

      Book Description

      Essentials of Stage Management provides a step-by-step guide to a little-seen but essential role in theater. As Nicholas Hytner writes in the foreword to this volume, "nobody in the theatre has to know more about everyone else's job" than the stage manager. Peter Maccoy draws upon his extensive experience as a stage manager and as a teacher to lay out the functions and responsibilities of this key theatrical profession. Chapters cover the role of stage management, stage manager as manager, research and preparation, preparing for rehearsal, the rehearsal period, the production period, the performance and beyond, stage properties, safe practice, and contemporary practice. Includes a bibliography, six appendixes, and index.

      Essentials of Human Anatomy and Physiology
      Average customer rating: 4 out of 5 stars
      • Made an A in A&P
      • Human Anatomy
      • Essentials of Human Anatomy & Physiology 8th edition
      • good condition-- a bit long for delivery
      • Nice and Well Organized Book.
      Essentials of Human Anatomy and Physiology
      Elaine N. Marieb
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      ASIN: 0805373276

      Book Description

      Essentials of Human Anatomy & Physiology, Eighth Edition continues to set the standard for A&P texts with an enhanced media package and new active learning features that help readers better visualize and understand the structure and function of the human body. New information on hot topics like DNA fingerprinting, bone implants for children, stem cell research, and obesity draws readers into the material. Elaine Marieb's clear and friendly writing style emphasizes the relevance of anatomy and physiology to readers' lives and careers. It clarifies concepts, defines key terms, and offers just the right balance of anatomy, physiology, and clinical coverage to make the content complete without being overwhelming. The Human Body: An Orientation, Basic Chemistry, Cells and Tissues, Skin and Body Membranes, The Skeletal System, The Muscular System, The Nervous System, Special Senses, The Endocrine System, Blood, The Cardiovascular System, The Lymphatic System and Body Defenses, The Respiratory System, The Digestive System and Body Metabolism, The Urinary System, The Reproductive System. For all readers interested in learning the essentials of human anatomy and physiology.

      Customer Reviews:

      4 out of 5 stars Made an A in A&P.......2007-08-13

      I think my instructor had a lot to do with it, as well as some changes in study habits since I went to college the first time (2.68). But this book definitely helped. I had a 96 average in class. It's not an easy read, nor is something to try to do without some class notes, but I thought it was clear and informative.

      4 out of 5 stars Human Anatomy.......2007-07-25

      This book was purchased for a high-school course.
      Class hasn't started yet so can't rate the book
      properly. I presume that it is good because the
      school chose it.

      5 out of 5 stars Essentials of Human Anatomy & Physiology 8th edition.......2007-01-21

      This book was necessary for my class. Its good, except I can't get the disk to work.

      4 out of 5 stars good condition-- a bit long for delivery.......2006-11-04

      the delivery was a bit slow but the book was in perfect condition.

      4 out of 5 stars Nice and Well Organized Book. .......2005-08-10

      I had this book for about two semesters, in college by the way. The first semester I dropped it and finally the second semester I got a B. Interesting hm? Anyhow, the book contains a large amount of information including very nice diagrams and photographs and has vastly improved in my opinion from the early first few editions. What makes this book extremely informative is the fact that it is pretty well organized and set up including indexing and clear contents listing. 16 chapters starting slowly from the basics of the human body, its relations to chemistry, cells and tissues, and finally going more in depth by digging deep into the organ systems and the human anatomy.

      The diagrams are clearly listed, but of course I've seen a few errors. The information is just so much. Unless you are crazy about this, I doubt you'll remember much without reviewing it over and over continuously on a weekly if not daily bases. Almost each part in the diagram is listed out on the same page or a few pages back and forth to give the reader a more precise knowledge if the reader intends to know more of what the diagram/photo represents part for part.

      The information is simply mind blowing and pretty exhausting to remember. Most readers of this and other anatomy/medical/etc related books would sooner or later ask themselves "who the heck would make up all these silly names and expect us to memorize it?!" The information is a little too compact for me and this is the only problem I have with this book, the simple fact that its a lot to comprehend and doesn't seem very intended in my Physiology and Anatomy basics class. Like always, mix other text books with this one if you intend to get everything out of this subject. No one book is perfect. Otherwise, its a decent book overall.
      Influence: The Psychology of Persuasion (Collins Business Essentials)
      Average customer rating: 4.5 out of 5 stars
      • Someone just replaced my sales six shooter with an AK-47
      • Must read!
      • A shield against weapons of influence
      • WOW!!
      • Absolutely Amazing!
      Influence: The Psychology of Persuasion (Collins Business Essentials)
      Robert B. Cialdini
      Manufacturer: Collins
      ProductGroup: Book
      Binding: Paperback

      Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
      GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
      MotivationalMotivational | Self-Help | Health, Mind & Body | Subjects | Books
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      ASIN: 006124189X
      Release Date: 2006-12-26

      Amazon.com

      Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

      Book Description

      Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

      You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

      Customer Reviews:

      5 out of 5 stars Someone just replaced my sales six shooter with an AK-47.......2007-09-21

      Someone just replaced my sales six shooter with an AK-47. Wow! This is a very valuable book, not just for sales but for life. He has five main areas on what influences us. I have used them all, but now I really know how to use them: Reciprocation ( I give you a bit to get a lot) , Commitment and consistency (If I get you to state in public what you will do, you will likely do it), Social Proof (If you see others doing it you will too), Liking, (All I need is you to like me and if I provide a good deal, I make a sale), Authority (Nurses could kill you if a Dr says so!), Scarcity ( if I give and then take away an item, you want it more) . His discussions wheel from how to ensure you get help if you are having a heart attack to how to prevent a revolution. Thoughtful, insightful, easy to read and to use. He has reaffirmed my faith in some academics. Buy it! Read it! "Cause if you don't, when I call, you will buy whatever I am selling, "cause you haven't got a chance now!

      5 out of 5 stars Must read!.......2007-09-20

      I can sum it up by this, when I was in college a professor assigned us to read a couple of chapters in the book for the next class. I complained saying we had enough on our plates. The professor then told me, James, if you read these chapters and don't find them interesting, I'll give you an "A" in the class. So, trust me, I picked up the book "fully" expecting not to like ... but I couldn't put it down. And true to his word, the professor asked me in front of the class if I thought it was worth the read and I had to say yes and that I found it fascinating.

      I found Influence to be a very captivating read. This book gives insight to both those in the marketing field and for every consumer. I see "tricks" outlined in book that people try to use on me all the time ... this book has helped me with defensive techniques at sales pressure. I've also purchased it for several friends.

      I highly recommend it.

      5 out of 5 stars A shield against weapons of influence.......2007-09-11

      Advertisers use six psychological principles to take money out of our pockets. They exploit our habit of taking certain shortcuts to make decisions. The author thoroughly explains these six principles by using research data and many interesting and instructive stories. But most importantly he instructs the reader, how to say no, and thus shield herself when weapons of influence are turned on her. In the long run this book could pay for itself a thousand times over.

      5 out of 5 stars WOW!!.......2007-09-05

      I wish I could condense the experience of reading this book down to a pill, I'd take it every morning. One of the best books I've ever read. Every chapter is packed with examples, all extremely fascinating.

      This book should be required reading for anyone living in a human society. If you are in business of any kind or have kids, buy this book immediately, you won't regret it.

      5 out of 5 stars Absolutely Amazing!.......2007-08-31

      This is one of the best Marketing/Sales books that I have ever read. It is essential for anyone in that business. It came highly recommend from a colleague. I first read the book over 8 years ago and the lessons have stuck with me. I have recommended it to dozens of people. I recently shared it with a hypotherapist, who used the "tips" to make their approach more effective. It's THAT GOOD!

      When I look back and think about all the books that I have ever read, this book sticks out more than any other. Robert Cialdini has created a masterpiece here. He has skillfully written a book that explains just how people are influenced through means that are powerful but not necessarily obviously. And he does it using humor and real-world examples.

      While reading the book I continually had one "A-HA!" after another. I have applied the principals in this book to help close more sales and improve customer satisfaction. If you ever bought something and then wondered "Why did I just do that?", you need this book. (I love the story about him buying opera tickets. He doesn't even like opera!)

      I cannot recommend this book more highly if you are in this field.
      Essentials of Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
      Average customer rating: 3.5 out of 5 stars
      • Great!
      • Finance Textbook
      • Not sure why someone rated it poorly
      • Finance Textbook
      • Good for a textbook
      Essentials of Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
      Stephen A. Ross , Randolph W Westerfield , and Bradford D Jordan
      Manufacturer: McGraw-Hill/Irwin
      ProductGroup: Book
      Binding: Hardcover

      Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
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      4. Student Problem Manual to accompany Essentials of Corporate Finance Student Problem Manual to accompany Essentials of Corporate Finance
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      Accessories:
      1. Corporate Finance Demystified Corporate Finance Demystified

      ASIN: 0072946733

      Book Description

      Essentials of Corporate Finance, 5/e by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to the essential topics in 18 chapters. They believe that understanding the “why” is just as important, if not more so, than understanding the “how,” especially in an introductory course. Three basic themes emerge as their central focus: 1. An emphasis on intuition—separate and explain the principles at work on a common sense, intuitive level before launching into specifics. Underlying ideas are discussed first in general terms, then followed by specific examples that illustrate in more concrete terms how a financial manager might proceed in a given situation. 2. A unified valuation approach—Net Present Value is treated as the basic concept underlying corporate finance. Every subject the authors cover is firmly rooted in valuation, and care is taken to explain how decisions have valuation effects. 3. A managerial focus—Students learn that financial management concerns management. The role of financial manager as decision maker is emphasized and they stress the need for managerial input and judgment.

      Customer Reviews:

      5 out of 5 stars Great!.......2007-07-26

      I think the book does a good job of simplifying finance for those of us who are beginners in the field. They give clear, step-by-step examples so that it is easy to understand

      5 out of 5 stars Finance Textbook.......2007-07-23

      The textbook's price was competitive, it was delivered in a timely manner as promised and in mint condition as promised.
      I enjoyed doing business with this supplier.

      4 out of 5 stars Not sure why someone rated it poorly.......2007-06-02

      I'm an MBA student with quite a number of courses finished. I'm over half way through the finance course that uses this book and have found it to be written very well. The example problems are great, and the explanations are thorough. Our professor did make available the answers to the questions at the back of the book and used the powerpoints developed by the author. All in all the only drawback I could find was cost (as usual with college texts). As a side note, several students did use the 4th edition in our class with the permission of the instructor and did just fine.

      3 out of 5 stars Finance Textbook.......2007-02-11

      The description of the textbook on the web was confusing and resulted in the buying the wrong book; but the return policy and credit correction worked very well;

      5 out of 5 stars Good for a textbook.......2007-01-03

      I had to buy this book and use it for Finance class. It was helpful and used real world examples.
      Essentials of Statistics for the Behavioral Sciences
      Average customer rating: 4.5 out of 5 stars
      • Didn't find it helpful
      • Great for people who ask "but why..." at the end of every statement.
      • Good moral support
      • Fantastic Statistics Resource
      • Wow! Clear, Concise, Excellent Book
      Essentials of Statistics for the Behavioral Sciences
      Frederick J Gravetter , and Larry B. Wallnau
      Manufacturer: Wadsworth Publishing
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Mathematics | Science | Subjects | Books
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      Accessories:
      1. Study Guide for Gravetter/Wallnau's Essentials of Statistics for the Behavioral Sciences, 5th Study Guide for Gravetter/Wallnau's Essentials of Statistics for the Behavioral Sciences, 5th

      ASIN: 053463396X

      Book Description

      This brief version of Gravetter and Wallnau's proven best-seller offers the straightforward instruction, accuracy, built-in learning aids, and wealth of real-world examples that professors AND students have come to appreciate. The authors take time to explain statistical procedures so that students can go beyond memorizing formulas and gain a conceptual understanding of statistics. By integrating applications to ensure that even students with a weak background in mathematics can understand statistics, the authors skillfully demonstrate that having an understanding of statistical procedures help them comprehend published findings, and become savvy consumers of information. Known for its exceptional accuracy and examples, this text also has a complete supplements package to support instructors with class preparation and testing.

      Customer Reviews:

      2 out of 5 stars Didn't find it helpful.......2007-09-02

      I didn't find this a helpful assistance to the text. It didn't give any explanations to the formulas or shortcuts that I expected. It was more like a dictionary for the text book (words and definitions).

      5 out of 5 stars Great for people who ask "but why..." at the end of every statement. .......2006-05-10

      This book is absolutely excellent. I have looked through other stats books and lost interest immediately, but this book is written in such a way that it actually makes you want to learn the material. Rather than just telling you how to solve the problem, the authors inform you as to why learning it is necessary, and frequently give you real-life, interesting scenarios regarding how specific formulas are used by psychologists.

      Statistics, of course, becomes progressively more difficult over time, and you may need to seek outside help once you reach the last few chapters in particular. However, I believe that this book is the best of its kind, and it might be worth purchasing even if it is not your primary source for class, etc.

      3 out of 5 stars Good moral support.......2006-03-23

      My first impression was that this book was priceless since it really helped me through the first couple of chapters in the main text. At the beginning it goes into lengthy, step-by-step instructions. I may not have felt as confident in the class if it had not been for this supplement. Once I reached chapter 6 and 7 it was all over!There was not enough information to help me understand what the book was losing me on, I needed to seek private tutoring at this point. Occasionally I still go to the book in the hopes that it can pick me up and get me through the homework but it does not. These later chapters may be too complicated to go into in a study guide but what would a study guide be for if not walking you through the steps? I am glad I bought it, just dissappointed that it quit so early.

      5 out of 5 stars Fantastic Statistics Resource.......2005-09-22

      This is the very best statistics book that I have purchased (and I have purchased 5 others trying to help me get a grasp on this subject)! I would recommend it to anyone who needs an easy--to-read and easy-to-understand textbook on this difficult subject! I hope it helps you as much as it has helped me!

      5 out of 5 stars Wow! Clear, Concise, Excellent Book.......2005-05-19

      Having seriously struggled for the last two years with the statistics side of my Psychology studies, this book has really made things so much clearer. An excellent book for anyone struggling to grasp the basic statistical concepts required in behavioral sciences.

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      2. Maui Revealed: The Ultimate Guidebook
      3. Mayflower: A Story of Courage, Community, and War
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      5. Microsoft Windows Movie Maker 2 (Visual QuickStart Guide)
      6. Mutant Message Down Under
      7. My Serengeti Years: The Memoirs of an African Games Warden
      8. Natural Light: Visions of British Columbia
      9. O'Donnell + Tuomey: Selected Works
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