Aim for the Heart

Book Description

The goal of this book is to help professional broadcast reporters, producers, and photojournalists tell stronger stories. It can serve as a guide for news managers whose job it is to train, coach, and inspire others. Veteran journalist Al Tompkins is Broadcast and Online Group Leader for the Poynter Institute for Media Studies.

Customer Reviews:

Loved this book.......2006-05-18

I've worked as a tv reporter for nearly 21 years...16 years in Portland, Oregon. This is by far one of the very best books I've read on the art of writing for tv news. I found it useful after reading the very first page. Tompkins uses clear, concrete examples to illustrate his points which instantly made me a better writer. Its refreshing to think about our craft with new insight on the purpose and focus of each story. I've urged all the producers and reporters in our newsroom to get and read this!

Aim for the Heart is a first-rate "How-To " for TV journalists.......2005-08-12

Al Tompkins scores with a practical guide to make pictures and words compelling, even for a novice TV reporter.

Probably THE book to read for any up-and-coming reporter..........2005-03-11

Mr. Tompkins' book was the reason I got my first job coming out of college. The first two stories I put on my resume tape were heavily influenced by the things I read in 'Write for the ear, shoot for the eye, aim for the heart.'

Al explains things so that you not only understand how to do the things we do, but also why we do the things we do. I still keep the book on my desk, and whenever my reporting gets into a rut, I haul out Al's book and re-read it. My next few stories are always better than my last few stories.

Great teaching tool.......2004-07-14

I purchased this book to help teach high school students how to write for broadcast, and the lessons Tompkins gives are valuable for students and professionals. Tompkins shows the process behind the writing and the factors a reporter should consider, such as when less writing is more. The book is funny, entertaining, and touching at the same time. He gives many specific examples, including exerpts from scripts, that show the detail and the planning behind the writing. It changes the viewer's perspective on the television news, and it certainly could help professionals refine their writing for broadcast.

Need more people to read books like this.......2004-04-23

Al Tompkins just gave a great presentation at RTNDA on how to find information on the internet. The seminar was filled with humor, insight, and just plain useful information. This book has a similar feel, like advice from someone who wants you to succeed. If a lot of young people read this book (along with some older journalists), perhaps journalism won't be in quite the spot it finds itself in.

Average customer rating:

Great for Extreme Journalists
Behind the Scenes of a Story

Associated Press Reporting Handbook
Jerry Schwartz
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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Similar Items:

Associated Press Guide to Newswriting: The Resource for Professional Journalists
AP Stylebook and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
The Associated Press Guide to Punctuation
How to Write Articles for Newspapers & Magazines, 2/e (Step By Step (Thomson Learning (Firm)).)
The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide

ASIN: 0071372172

Book Description

From dailies, to specialized monthlies and quarterlies, to online journals, there are now more venues for disseminating information than ever before—all of them in need of qualified reporters. Written for a new generation of journalists, this handbook schools readers in the art and science of reporting as practiced at the world’s largest and oldest news service. Written by an ace reporter with over 20 years on the job, it provides expert guidance and all the tools needed to successfully investigate and report on newsworthy events, locally, nationally, and internationally, including traditional pencil-and-paper technique as well as cutting-edge computer-assisted reporting technologies. Throughout, the book is enriched by insightful tips and anecdotes from veteran AP reporters such as trial writer Linda Deutsch, national writer and Pulitzer winner Charles J. Hanley, special correspondent Mort Rosenblum, space writer Marcia Dunn, and others.

Download Description

Written for a new generation of journalists, this handbook schools readers in the art and science of reporting as practiced at the world?s largest and oldest news service. Written by an ace reporter with over 20 years on the job, it provides expert guidance and all the tools needed to successfully investigate and report on newsworthy events, locally, nationally, and internationally, including traditional pencil-and-paper technique as well as cutting-edge computer-assisted reporting technologies.

Customer Reviews:

Great for Extreme Journalists.......2007-01-11

This book seemed to be speaking mostly to war correspondents or extreme journalists. Much of the information was not helpful to a small town journalist who is just looking for tips on how to interview and ethics.

Most of the book consisted of examples of great writing. All you have to do is pick up the front page of any large newspaper and you will get high quality examples of journalism. I thought this was completely unnecessary. Not what I expected.

Behind the Scenes of a Story.......2004-05-07

The "Associated Press Reporting Handbook" is not so much a how-to handbook as it is a series of glimpses behind the scenes to see how reporters work and what it takes to create the magic that makes it into print.

Rather than acting as an all-knowing instructor, Jerry Schwartz treats the reader as a fellow journalist who might be able to learn from the other reporters he introduces. The majority of the book reads like a collection of human interest stories in which the subjects are the reporters and specific examples of the stories they produced. Every chapter begins with an AP article and is followed by the story behind the story as told by the journalists themselves. This makes the book both enjoyable and incredibly informative because it gives real world examples of what it takes to be a good journalist, what goes into a great story and many of the factors and circumstances a non-journalist would never even consider.

Schwartz does a good job of covering different types of stories and situations (overseas reporting, investigative journalism, etc) so just about every journalist should be able to find something useful.

Book Description

Thoroughly revised and greatly expanded, this new edition is even more helpful than the classic first edition. The 1997 revision of Writing Broadcast News - Shorter, Sharper, Stronger is 40 percent longer. And it's even richer and smoother...

Customer Reviews:

Standard for Broadcast News.......2007-03-05

If you're trying to break into news on the AM/FM dial, this is a book that you must read and follow. It helps you format the way most of Radio Broadcasting does it today.

If you're a serious journalist, this book is a must........2005-08-10

This is the bible of broadcast news writing. Well organized. I'm a 25 year veteran of broadcast news and I still find information in this book that improves my writing and reporting.

Broadcast newswriting for the professional.......2002-07-16

Merv Block was himself a newswriter. He wrote for Cronkite and others; his experience is unquestioned.

Block's book, and Bliss's book(Writing News for Broadcast, Columbia University Press) are, in effect, the bibles of broadcast newswriting.
Block gives his own tips, and also shows how it's done by taking broadcast scripts apart and correcting them.
There is no better book for the professional newswriter.

can't live without it!.......2000-03-27

Ten years ago, I had the privilege of taking introductory radio writing from Mr. Block while earning my master's degree in journalism at Columbia University. If memory serves, Mr. Block also revisited my spring semester radio news course as a guest editor and instructor. He was a tough and fair instructor -- one of the many highlights of my year at 116th and Broadway.

Mr. Block's book has been indispensible to me ever since. Every so often, I reread a chapter to keep my writing fresh, and to jolt me out of the workaday rut so many reporters and anchors inhabit. Television news works on two levels, the words and the pictures, and it is a challenge and an art to make the two levels work together!

Whether you're a journalism 101 student or a seasoned professional, it never hurts to have this book on your desk (and occasionally at home!). Your viewers, producers, photographers, and managers will thank you!

Broadcast Newswriters: You Need This Book.......1999-07-14

To paraphrase Mr. Block, "if newswriting is easy, then you're doing something wrong." This book is for the lover of action verbs and simple words. You're taught to think and to see the beauty of simple writing. And if you want to be GOOD, you must learn to TELL a story. After you read this book, the news will likely not sound the same.

Broadcast News Handbook: Writing, Reporting, and Producing

Average customer rating:

great text

Broadcast News Handbook: Writing, Reporting, and Producing
C. A. Tuggle , Forrest Carr , and Suzanne Huffman
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Spiral-bound

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Similar Items:

Associated Press Broadcast News Handbook
Make it Memorable
Writing Broadcast News, Rev. Ed.
Sound and Look Professional on TV and the Internet
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ASIN: 0072396822

Book Description

Broadcast News Writing Handbook will make students and professionals better writers and better broadcast journalists. With 50 years of combined broadcast journalism experience, the authors discuss how to write, how to craft language, and how to be effective story tellers. Some of the topics covered: Deadly Copy Sins and How to Avoid Them, Interviewing: Getting the Facts and the Feelings, Producing TV News, and Writing Sports Copy.

Customer Reviews:

great text.......2002-02-12

This handbook is a wonderful reference for broadcast writing and offers good general tips as well. The authors bring personal experiences to the book, and though I read this for a college journalism course, it was an enjoyable read and I intend to keep it on hand as I begin my uphill climb in the TV news world.

Media Selling: Broadcast, Cable, Print and Interactive

Average customer rating:

Media Selling and Media Literacy
Media Sales Exec.
fFinally a comprehensive text for MEDIA SELLING
Terrific background
Great read...especially for a textbook

Media Selling: Broadcast, Cable, Print and Interactive
Charles Warner
Manufacturer: Blackwell Publishing Professional
ProductGroup: Book
Binding: Paperback

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Selling Electronic Media
The 33 Ruthless Rules of Local Advertising
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Ad Sales: Winning Secrets of the Magazine Pros
Media Planning Workbook

ASIN: 0813804175

Book Description

For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this landmark text as Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition.In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales. The text retains all of its original focus on the electronic media, while adding in-depth and expanded information on newspaper, magazine, Interactive, Yellow Pages, and outdoor/billboard.Among the new chapters and features to this edition, readers will find a particularly relevant chapter on sales ethics, a chapter on emotional intelligence (discerning and then matching the emotional needs of a prospect), and up-to-date information on Interactive media selling. Praised by educators and sales training managers throughout the country, Media Selling: Broadcast, Cable, Print, and Interactive, Third Edition advocates a solution selling approach that one reviewer called "the best synthesis of behavioral psychology, common sense, and professional salesmanship I 've ever read. "

Customer Reviews:

Media Selling and Media Literacy.......2004-12-19

Mass Media has replaced the public square in the 21st Century. I teach production and design for media. For those who want to teach media literacy and an understanding of media and media systems in the United States this book offers valuable insight into our media's inner workings. Charles Warner spent decades in the trenches and board rooms of major media organizations. Without the knowledge of the inner workings of the systems for which they design, my students cannot produce meaningful and transformational design for the industry. As consumers of media and practitioners in the making of media, we need to understand the media selling world. Charles Warner's real world anecdotes are worth the price of the book. The Cable Television chapter by William Grimes is required reading for my Broadcast Design students. This book essential reading for anyone who wants to understand how the economics of media affects the democratic dialogue in the public sphere.

Media Sales Exec........2004-02-27

This book is a must read for anyone interested in getting into media sales or those wanting to sell more effectively. Charlie is a consummate pro who balances decades worth of actual media sales experience (not as a consultant, but as a front line seller) with finely honed skills as a teacher. His contributing authors take a pragmatic approach to each of their subjects that allows you to jump to the section to match your interest in specific media platforms. Read this book yourself and make it required reading for your sales staff and watch the number of sales call go up, quality pipeline increase and deals get to closure faster.

fFinally a comprehensive text for MEDIA SELLING.......2004-02-13

There have been scores of texts devoted to transactional selling skills. There are also some fine texts on Media Planning and buying....This is the first that I have uncovered that gives a comprehensive view to the skills needed to establish value and compete as a media sales rep. I was in radio sales management for27 years..I am currently teaching Advertising Sales at the University level...this text resembles the first 3 months of a rookie sales person.

Terrific background.......2004-02-12

The anecdotes help make this an interesting read..which is difficult for a textbook. It is excellent for something thinking about going into the field or who is looking to review the basics.

Great read...especially for a textbook.......2004-02-12

I found mr. warner and mr. buchman's book an excellent treatise on media sales. I also enjoyed the anecdotes. I have not seen a book like it.

We Interrupt This Broadcast: Relive the Events That Stopped Our Lives...from the Hindenburg to the Death of Princess Diana (book with 2 audio CDs)

Average customer rating:

M.I.A.
If you like history you will want to have this book
Please Keep True to the Title
The narrator needs to shut up
A time capsule of major twentieth-century American news

We Interrupt This Broadcast: Relive the Events That Stopped Our Lives...from the Hindenburg to the Death of Princess Diana (book with 2 audio CDs)
Joe Garner , Walter Cronkite , and Bill Kurtis
Manufacturer: Sourcebooks Inc
ProductGroup: Book
Binding: Hardcover

General Broadcasting | Radio | Entertainment | Subjects | Books

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Words That Shook the World: 100 Years of Unforgettable Speeches and Events
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Not Till The Fat Lady Sings: The Most Dramatic Sports Finishes Of All Time
Stay Tuned: Television's Unforgettable Moments

ASIN: 1570713286

Amazon.com

Beginning with the explosion of the dirigible Hindenburg in 1937, this book and double-CD collection of audio broadcasts recalls a series of dramatic events so urgent that they interrupted regularly scheduled broadcasting in America. The text of this package includes capsule explanations of such events as the attack on Pearl Harbor and the death of Elvis, accompanied by dramatic black-and-white stock photos. Introduced by the sonorous voice of TV journalist Bill Kurtis, the recordings of the news broadcasts revive the panic and thrill of some of the defining moments (mostly American) of the 20th century.

We Interrupt This Broadcast offers, in some ways, a strange view of the past. News that interrupts broadcasts is always sensational, and usually tragic. Of the 39 recordings, only five or so don't involve assassinations, explosions, death or defeat; furthermore, only the deaths of Marilyn Monroe and Princess Diana represent the female side of modern events. Nevertheless, these recordings will fascinate many listeners too young to have heard the original broadcasts, and those who were alive might enjoy hearing them again in all their crackling, nostalgic glory. --Maria Dolan

Book Description

Revised and Updated!

Contains 3 New Shocking Events Straight From Today's Headlines

Updated to include the shocking and terrifying events of the past two years, We Interrupt This Broadcast brings to life the famous and infamous moments of the twentieth century. This second edition covers in striking detail the impeachment proceedings of President Clinton, the Columbine High School tragedy and the death of JFK Jr.--along with 38 other history-making moments--with memorable audio, vivid photographs and compelling text. From the dawn of electronic media to today, these are the 41 events that stopped us in our tracks and changed our world. We Interrupt This Broadcast recounts the details of the events and spotlights the photographs that tell the stories.

Customer Reviews:

M.I.A........2005-07-04

Missing from this book: Mt ST Helen's eruption on 5/18/80, Passing of Ronald Regan, Space Shuttle Columbia should be added in the next edition. Regular broadcasting was inerupted for these stories. Otherwise this book is worth it.

If you like history you will want to have this book.......2005-05-03

Perhaps one of the most innovative ways to study and share history, We Interrupt This Broadcast contains not only information on 43 of the most important events of the 20th century but also actual audio tracks from the original radio broadcasts. The stories told and broadcasts heard range from the Hindenburg explosion to the attack on Pearl Harbor, Japan's Surrender, Lee Harvey Oswald's Assassination, Martin Luther King Jr.'s Assassination, Apollo 13, the Kent State Massacre, Nixon's resignation, the shooting of President Reagan, the fall of the Berlin Wall, the O. J. Simpson saga, Princess Diana's death, the 2000 election, and finally the September 11th attacks, as well as 29 other historically important events. Each event is described in detail including important facts leading up to the event and the effect it had on the U.S. We Interrupt This Broadcast is very highly recommended and should be in the library of everyone who loves or teaches history.

Please Keep True to the Title.......2004-05-10

I have a previous edition of this book. It covered the Diana death, and I believe that is where it stopped. My complaint with the book is only that, as the topics progresses closer to current times, the interruptions became less "spontaneous."
The book's premise was to provide the first live broadcast interruption that the public heard, to create the same chills that people felt, to relive the first realization of the shocking event just as it happened. By the time the book got to Dianna's death, the news clips became more general, more like an end of the year re-cap of what had happened, instead of the first terror-filled report that something had gone wrong.
But a great book, other than that! Perhaps the problem has been fixed in this newer edition.

The narrator needs to shut up.......2003-12-28

The narrator explains what is written in the book already. The book would be a lot better if there was no narrator.

A time capsule of major twentieth-century American news.......2003-10-18

We Interrupt This Broadcast is a statement that never fails to send a little chill up my spine, as these four words have introduced many tragic news stories over the years. In today's jaded world, these words do not have the connotation I still associate with them, and that is both a good and a bad thing. In a world where so much is forgotten so quickly, it is important, especially for the younger generation, to not only know about important events in history but to have a real understanding of sorts concerning them. This book does much to help everyone living today, both young and old, to learn about, remember, and vicariously experience some of history's most memorable (many of them tragic) events. Over forty important moments of the twentieth century are detailed in this coffee table-like book, ranging from the fiery death of the Hindenburg in 1937 to (in my 2nd edition copy) the death of John Kennedy, Jr. in 1999. The third edition offers additional material of important events in the time period between releases.

While none of these events is covered in-depth by any means, the book offers worthwhile summaries and plenty of informative photographs throughout its pages. More importantly, though, the book comes with two CDs containing broadcast footage of these events, letting today's listener hear the words by which America was informed of such tragedies as the assassinations of John F. Kennedy, Robert F. Kennedy, and Martin Luther King, as well as tales of horror such as the explosion of Flight 800, the fiery end of the Waco standoff with David Koresh and his followers, and the Challenger explosion. Of course, all the news was not bad: here you can hear and read about man taking his first steps on the moon, bear witness to the dismantling of the Berlin Wall, and celebrate retroactively the end of the World War II.

In a sense, this is a time capsule of sorts, as it holds a significant part of the history of twentieth-century America inside its pages and burned onto its two CDs. We Interrupt This Broadcast would make an excellent teaching tool for youngsters, but anyone who wants to come to a greater appreciation of history could profit much by this book, as well.

Exposing Myself
Average customer rating:

Geraldo Unplugged

A special kind of courage

I saw Geraldo exposed and I loved it!!

You gotta love him!

You gotta love him!

Exposing Myself
Geraldo Rivera
Manufacturer: Bantam
ProductGroup: Book
Binding: Hardcover

General | Biographies & Memoirs | Subjects | Books
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ASIN: 0553076426
Release Date: 1991-09-01

Customer Reviews:

Geraldo Unplugged.......2006-08-05

Geraldo Rivera shows why he's become a fixture of Americana. He's truly an amazing person.

--Ken LaCorte

A special kind of courage.......2006-01-25

Geraldo has a special kind of courage. It's not tangible or ever really evident, but trust me, it's there. He hides it behind his mustache. A heart and a soul that aren't bound by spiritual limitations, Geraldo isn't really a credible broadcaster, but I defy you to tell me that he's not oozing with Latin charm ... or is that man sweat?

I saw Geraldo exposed and I loved it!!.......2001-01-24

Geraldo is off-putting to many Americans to put it mildly. But that is because, like many extremely intelligent people (I'd say geniuses, but that might be a little strong) he is misunderstood. He wants to help people and is strong-willed. He knows what he wants and is vocal about it. That scares some people, but is these people would read his autobiography, thye would see the real Geraldo. The one that puts family ahead of his career; the one that spent two months in the Mediteranian with his wife and children and almost died (a harrowing and inspiring chapter). This novel paints Geraldo in an entirely different light than his public persona. And when he "exposes" that light you can read how good a person he really is and what Geraldo is really about. Hope for the future!

You gotta love him!.......2000-04-29

Even those of us who decry the tabloid twist of network news have got to love the brash, brassy, bold and bullish auto-biography of this true pioneer of the news and talk TV era. "Geraldo" is quite "up front' about his flaws. His book is worth seeking out.

You gotta love him!.......2000-04-29

Practising Global Journalism: Exploring Reporting Issues Worldwide

Average customer rating:

Effects of digitalrevolution in practising global journalism

Practising Global Journalism: Exploring Reporting Issues Worldwide
John Herbert
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0240516028

Book Description

From this book, you will gain an understanding of the global media marketplace - the technology, the players and the issues. The role of news agencies, sources and networks are explored covering the issues of ethics, global media ownership and control. Find out how journalists are using the web and learn even newer ways to collect and communicate information.

Essential reading for today's practising and trainee journalists. John Herbert examines the global environment in which journalists operate and describes the latest technology and its impact on print, broadcast and online journalism practice.

Practising Global Journalism is a unique overview of the profession, providing a comparative study of journalism practice worldwide. Case studies are drawn from Europe, Australia, the Asia Pacific, South Asia, China, Africa and the Americas.

International case studies compare journalism practice worldwide
Understand how the digital revolution is affecting journalism globally
Gain first hand knowledge from a renowned expert in this field

Customer Reviews:

Effects of digitalrevolution in practising global journalism.......2001-09-17

The advantages of now reachable unseen `Territories' and freedom of `Technology' has deep lightning effects in how news flows with context to global journalism practices. The gargantuan nature of news coverage & distribution has greatly been affected by digital revolution, learnings from patterns, ethics, ownerships and controls, says Shiladitya `Sunny' Ghosh in a book review of Practising Global Journalism: exploring reporting issues worldwide written by Prof. John Herbert.

Average customer rating:

The Broadcast Voice
Jenni Mills
Manufacturer: Focal Press
ProductGroup: Book
Binding: Paperback

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Voice Power: Using Your Voice to Captivate, Persuade, and Command Attention

ASIN: 0240519396

Book Description

Anyone working - or aspiring to work - as a radio or TV presenter will benefit from Jenni Mills' experience. This inspirational book and tutorial-packed CD provide unique access to the advice previously only available through her one-on-one coaching sessions.

Jenni teaches how to get the best from your voice in front of the microphone through techniques and exercises designed specifically for broadcasting. She covers both the physical aspects of voice production and the mind-set needed to broadcast with authority and warmth. Audio and video clips on the accompanying CD-Rom illustrate the dos and don'ts discussed in the book as well as demonstrating voice exercises.

* Features a CD-Rom packed with tailor-made examples and tutorials
* A unique voice coaching package tailored for broadcasters at any level of experience
* Written by an experienced presenter who has coached thousands of broadcast voices

News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News

Average customer rating:

Chomsky was right, and Anderson has the proof.
Read, because the suits at CNN don't want you to
Journalistic Integrity Revisited.
The True Story
exposed

News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News
Bonnie Anderson
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

General Broadcasting | Radio | Entertainment | Subjects | Books

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History & Criticism | Television | Entertainment | Subjects | Books

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Bad News - The Decline Of Reporting, The Business Of News, And The Danger To Us All
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Media Unlimited, Revised Edition: How the Torrent of Images and Sounds Overwhelms Our Lives
Amusing Ourselves to Death: Public Discourse in the Age of Show Business

ASIN: 0787972851

Book Description

While talking heads debate the media’s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn’t about the Left versus the Right-- it’s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates’ pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that’s losing credibility and viewers by the day.

As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

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Environmental Organic Chemistry

Winner of the AAP/PSP Award for Best New Chemistry Book in 1994

Designed for anyone investigating organic compounds and pollutants in the environment, Environmental Organic Chemistry lucidly describes how molecular interactions and macroscopic transport phenomena determine the distribution in space and time of organic compounds released into the natural environment. Truly multidisciplinary in its approach, this book shows the reader how to quantify these processes using the principles of chemistry, physics, and biology in a macroscopic environment. Background review material, the use of current concepts and data, the organization of chapters into elementary and advanced sections, and extensive references make this the ideal resource for beginning researchers as well as practicing professionals.

A companion volume, Environmental Organic Chemistry: Illustrative Examples, Problems, and Case Studies, provides an abundance of supplementary materials that enrich and extend this work.

Customer Reviews:

Chomsky was right, and Anderson has the proof........2004-08-04

From her insiders view of the whole industry, Bonnie
Anderson delivers a searing indictment of our corrupt,
sensationalistic television news. She lays out fact
by fact, and name by name, just how, why, and most
importantly who is to blame for this once esteemed
institution's downward slide into the very muck it
used to deplore. For years, Noam Chomsky's theories
about the corruption of the news media have grown less
alarmist and eerily more prescient as the
infotainment age reaches its belligerent maturity.
But while Chomsky was lecturing about it, Ms. Anderson
was out in the field living it. She recounts, with a
journalist's eye for detail, all that went astray
within our large media conglomerates. The cast of
characters are all to familiar, Browkaw, Jennings,
Schwarzenegger, Striesand, O.J., Clinton, Leo,
Lewinsky, and Lettermen, as Ms. Anderson makes a
compelling case for the media's distortion from a
revered source of accurate information to an
increasingly grotesque and obvious fountain of
entertainment. "If it bleeds it leads" is the mantra
of newsrooms of our day, and may truth and rational
perspective be damned. Everything of value is
jettisoned in light of shocking and sensational video
footage about any subject, no matter how irrelevant
and trivial. No one will hear about the latest civil war in
Africa when every second of news time is dedicated to
footage of a shark attack in Florida, human interest
stories, a surfing cat, or another excessive
Hollywood wedding.

Read, because the suits at CNN don't want you to.......2004-07-17

This is the definite cluetrain (doc searls et al)for broadcasTV news. Much the same way cluetrain sparked a marketing revolution, this does the same for broadcast journalism.
I first meet the author when she was interning for Florida Today in Cocca Beach.
Every point she makes in this book is vaild. The take on "fox fair and balanced" tells me she won't be on the O'Reilly factor anytime soon.
I found only one sort of error. FYI> Matt Lauer does have a broadcast journalism background on the local level. He came out of the same environment that former NBC correspondent and current talk show host (WBUR Boston) Robin Young did, PM Magazine at WJAR TV 10 in Providence Rhode Island. That's the only small flaw I could find in the book.
The suits at CNN don't want you to read the book. They are not happy campers and with good reason. The hollywood suits trashed the network big time, and with than came the opening for Fox news to fill. Rick Kaplan is currently doing the same thing for MSNBC that he did for CNN take it down the pike.
It's a fast read but once you start you wont' want to stop.

Journalistic Integrity Revisited........2004-07-11

News Flash appears as a rising meteor against a field of weakening stars. Ms. Anderson's book takes the reader through the shenanigans of the TV news broadcasters in their unadulterated striving for place and profits while leaving behind journalistic investigation and integrity. Her words turn out to be an exciting journey of personal experience and incisive exposure.
As a long time news journalist Ms. Anderson sets a fair bar for news organization to reach. Her experiences and reporting often show just how good news organization can function. The same intimacy exposes the petty, inexcusable machinations of networks in journalistic decline.
Ms. Anderson's news flashes exposes the perfidy of CNN's executive wing in its Tailwind scandal, the staging of news as presented by NBC's Dateline story on General Motors in 1992 and the apparent homophobia of Roger Mudd given his attitude toward AIDS victims. But indeed, Ms Anderson is not a muckraker. On the contrary, hers is to excite the industry to better, to reset the standard of TV journalism. She gives as examples her own series on drought and famine in Africa bringing a change in American policy on humanitarian aid, or of CNN's initiative in covering the return of twenty-four U.S. Navy spy plane crewmen held in China. While these could be considered scoops, her admiration for her industry is best held by her words on the, "spectacular breaking news coverage of the 9/11 attacks."
Ms. Anderson words border on the requirement for broadcast journalism to return to its traditional values and to assure the public a clear and unbiased presentation of the news. Ms. Anderson carries the fight to those in the industry already sullying news broadcasts as entertainment and who have diluted their own professionalism for money, position, or simply hubris.

The True Story.......2004-07-06

Bonnie Anderson's book has brought to the light of day what I have felt has been a problem with the media for some time. Many of the newscasts are more concerned with form, not substance; how they look and not what they say. Her book is a very good read and pulls no punches in pointing out the way many in the media are more concerned with entertainment than hard news coverage. Her description of this type of coverage as "Infotainment" is right on point.

News Flash brings to the reader another big problem influencing news coverage which is how mega mergers are affecting the coverage that is being presented to the viewing public. Unfortunately the impact is not good and these large conglomerates are proving the old adage "bigger is not always better" to be very true.

From her experience at CNN as a reporter, managing director of a news division and Vice President of Recruitment and Training, Anderson offers the reader a unique perspective as to what goes on inside a large news organization. She provides an in depth look at what takes place behind closed doors when it comes to hiring, firing and staffing in today's media corporations and much of what she reveals should be quite disturbing to the viewing public. This book provides some very interesting statistics about the media and its management which I am sure most of us were never aware of.

While Anderson points out numerous things that are wrong with today's TV media and its management, she also brings out the good that the true journalist can and should do. At the end of the book she offers her thoughts on what the media can do to provide the viewing public with quality news coverage. She should be commended for taking a stand and bringing to our attention the problems and proposing solutions to get TV journalism back to the quality we need and deserve.

In light of Anderson's criticism of the TV networks and cable news channels, it will be interesting to see if any of the media will afford her the same opportunity to present her views as they did when Bernard Goldberg published his book on bias in the media. If they do not, shame on the media, again.

exposed.......2004-07-04

Finally---an insider with enough intestinal fortitude to call a sham a sham!!! One can just imagine the 6 o'clock news being primmed, powdered and perfumed with just enough tear (or smile) to make it palatibly entertaining. Ms. Anderson, with her years of experience and credibility, still believes that the American citizenry is due the news, the whole news, and nothing but the news. Reserve the spin and "holy cows" for the baseball commentators! If the media execs remain stoically entrenched in the annals of the entertainment world, then let them be reminded of the old radio classic, Dragnet, where the byline was...."the facts, Ma'am, just the facts".

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