Book Description
If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesnt just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing.
John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.
Features
* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.
* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end.
* Recommended best practices in techniques, tools, and innovative methods.
* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.
Customer Reviews:
One of THE HCI Resource Books for Your Shelf.......2007-03-23
I should admit my bias up front. There are those who like little short books that make one point and make it over and over. There are many popular books in our field that are like that, filled with stories that all basically make the same point and are just a couple of hundred pages long. They are heavy on fun reading and pithy quotes, and light on meat. If my company doesn't buy them for me, I usually like to borrow these, read the first chapter and last chapter and skim the rest.
The Persona Lifecycle is the other kind of book. It is a book that is large because it is packed with information and ideas. It is big, because the topic is big. It is organized in a way that lets you take it down from the shelf and just read the bits that are relevant to the problem you have at the time. Are you trying to figure out how to get started? Are you trying to figure out how to engage your organization in the effort, and in user-centered design through the use of personas? Are you trying to figure out how to make your personas more effective? Are you trying to figure out how to drive more business value out of them? There is something for every situation.
There isn't just one way to get value from personas, and so a checklist or cookbook isn't appropriate. What are appropriate are principles that can be used to figure out an approach for a particular context, and lots of examples.
Furthermore, it is a book that doesn't just live in the world of theory, or pontificating about a point of view in order to justify a consulting business. It is a book that is filled with practical advice and the experiences of those who are using personas in their jobs.
This is a must-have resource for the HCI professional's shelf.
The authors missed the boat. One of the few books I cannot recommend........2007-02-14
(I've been doing personas since 2000, right after reading Cooper's Inmates are Running the Asylum).
I had great expectations for this book, but was sadly disappointed. There are a few good "models" in this book, like the fact that it uses a single case study carried through the book to continually try and tie things together. However, the book is a very difficult 700pp read. They've thrown in everything including the kitchen sink in this book, which is not a good thing.
They have stories from the field, handy details, bright ideas, the G4K case study - all woven throughout the writing of the book. It breaks to book up too much and makes it less useful.
There's an entire chapter on reality maps. They don't have anything to do with personas, really. They're a great tool, kind of like the Task Analysis grid [...], but I wouldn't put that in a personas book.
They should have created some personas for the book to guide their design and limit the amount of writing they did. The writing style isn't engaging. The interior design of the book is confusing. They have a number of different elements threaded through the book, which dissects the pages up too much, making it more difficult to read.
Personally, they could have just stuck with the chapters from their contributing authors and had a better book.
This was very disheartening for me, as I was really looking forward to this book. However, of the 300+ books on my shelf, this is one that I simply could not recommend.
[...]. The authors really missed the boat here. This is not a how-to book. It is very thorough, too thorough. They seemed to take everything related to personas and try and pack it into one book. The execution simply missed the mark.
This book is for you if you design and develop products and services for people........2007-01-22
If you are involved with designing and developing products and services for people, you know the importance of keeping the user (people) in mind throughout the product design. Designing for the users without involving real users is pointless. If you cannot involve the users, you can imagine them and create a personality to each and every one of them. Welcome to the next frontier for user-centered design: personas. If you want how to create and use personas to design products that people love I encourage you to read The Persona Lifecycle.
The Persona Lifecycle describes the value of personas, and offers detailed techniques and tools to conceive, create, communicate, and use personas to create [great] product designs. John Pruitt and Tamara Adlin provide examples, samples, and illustrations for persona practitioners to imitate and model. It is important to emphasize that the use of personas is a method that compliments other user-centered design techniques, including user testing, scenario-based design, and cognitive walkthroughs.
Personas are not always successful as a design solution, as the authors readily admit. That is why Pruitt and Adlin wrote The Persona Lifecycle: to provide solutions to some of the common problems practitioners have experienced when trying to create and use personas. The book begins with an introduction to personas (Chapter 1), followed by an overview of the persona lifecycle (Chapter 2), and five core chapters (Chapters 3 through 7) that cover the phases of the persona lifecycle.
In addition, the leading usability, Human-Computer Interaction, and customer experience experts have contributed the following chapters to this book:
- Larry Constantine: "Users, Roles, and Personas" introduces user roles in the context of usage-centered design and explores the relationships between user roles and personas. I found this chapter of particular interest because I am learning how to create use cases as a method of identifying system requirements. Giving the actors (users) personalities makes the use cases and tasks (roles) more meaningful.
- Whitney Quesenbery: "Storytelling and Narrative" provides guidelines to create a story, the elements of a good story, and the techniques to craft a story. A well-crafted story helps the design team to establish a situation or context, illustrate a problem or a positive experience, and propose a new solution for personas.
- Tamara Adlin and Holly Jamesen Carr: "Reality and Design Maps" describe how to create artifacts that help the design team to understand and communicate information about the ways that people achieve their goals and the ways they could achieve their goals with new tools.
- Jonathon Grudin: "Why Personas Work: The Psychological Evidence" describes the relationship of personas to the practice of marketing. Primarily, how to get the most from personas you have created to inform product design by looking for ways they can contribute to marketing and suggestions on how to create personas for marketing purposes.
- Bob Barlow-Busch: "Marketing Versus Design Personas" compares and contrasts the use of personas in marketing and design. Simply stated, a marketing persona tells the story of someone deciding to purchase a product, and a design persona tells the story of someone using it: one is a customer and the other is a user. The main purpose of a marketing persona is to understand the factors that influence people's purchase of products.
Each chapter is supported by testimonials from corporate presidents, handy details (important reminders, useful definitions, and a running case study that connects all of the lifecycle phases; and concludes with a summary that revisits key topics to prepare the reader for the next phase of persona development.
What I like about this book is that it is wholly dedicated to the personas. Pruitt and Adlin have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals, and became the inspiration for this book. I should mention that since the publication of this book in April 2006, Steve Mulder and Ziv Yaar have published The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES).
If you want to learn the techniques to inject accurate information about real users into the chaotic world of product development, you will find The Persona Lifecycle essential reading and a must have for your library.
Quite simply the best book available on personas.......2007-01-20
Tamara and John got it right. Finally a book that goes beyond evangelization and provides real information on how to successfully produce personas within almost any organization. Packed with useful tips and tales from the trenches it's clear that Tamara and John have done their homework and are the leading experts in the field.
I've personally used the reality and design mapping techniques described inside in large organizations and start-ups and found them to be hugely beneficial in moving past analysis paralysis and getting to consensus. Buy this book - you will not be disappointed.
Easily implementable advice! .......2006-09-14
We recently staged a persona open house in strict accordance with John and Tamara's guidelines. Buzz posters, large graphical depictions of six personas, a collage of locations visited to gather user data, and an audio-video presentation of our persona development process came together and delivered the sought-after message to hundreds of Boeing workers and managers. We couldn't have pulled this media event off without this book.
Book Description
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Customer Reviews:
Fantastic, well-written book on user research and persona creation for interaction designers.......2007-09-22
This comprehensive guide approaches user experience research like never before, and is well-written, easy-to-read, and quite user friendly. It provides real-world examples of how user research is done in just enough detail that it can both inform an executive of the role of usability research as well as introduce methodology for persona creation to someone starting out in user experience design.
"You are not the user."
As an interaction designer and information architect for the past 12 years, I have been most drawn towards books that go far beyond principles and theory to ones I can actually extract from and use their contents for the praxis of the craft, rather than just reading descriptions of a process. This is a great book that is a blueprint to follow to get it right. It defines the entire user research and persona creation process and offers insightful case studies from successful companies that Mulder and Yaar worked with like Vista Print.
The use of personas has become an increasingly popular technique being used by the interaction design community to address user needs. Introduced into the mainstream in 1999 in The Inmates Are Running The Asylum, personas have gained momentum in both the software and website design communities, but still faces hurdles.
What are the benefits of personas?
A key aspect to any practitioner responsible for bringing real user centered design to an organization's product design process, being able to evangelize the importance of user research and persona creation is absolutely key. Many interaction designers understand the importance of persona creation, but lack the arguments to persuade management to both fund user research and persona creation, and to incorporate real users into the design process. This is where the book is particular important - selling proper user research and persona creation to upper management constrained by resources and deadlines.
According to Mulder and Yaar, personas bring many benefits, including these:
* Users' goals, behaviors and attitudes become a common point of focus for the team. (They keep repeating this mantra until I found myself chanting it in the shower)
* The team can concentrate on designing for a manageable set of personas knowing that they represent the needs of many users.
* By always asking, "Would Will use this?" the team can avoid the trap of building what users ask for rather than what they will actually use, or the problem which is far more pernicious - building features that a product champion thinks are important.
* Design efforts can be prioritized based on the personas.
* Disagreements over design decisions can be sorted out by referring back to the personas.
* Designs can be constantly evaluated against the personas, getting better designs into usability testing.
What is a persona anyway??
A persona is a fictional person that the team creates to reflect what is know about one of the key audience groups (sometimes that knowledge is gained from interviews, focus groups, or surveys). Typically, a team creates two or more personas to represent different user segments, while identifying a few key archetypes as the primary personas.
Helpful persona profiles include demographic information, levels of computer expertise, descriptions of the personas' needs for the particular site in development, and the goals and tasks they would have in mind when using the site.
The User Is Always Right takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
What characteristics are included in a persona?
Some of the information Mulder and Yaar say a persona usually includes:
* a name and picture
* demographics (age, education, ethnicity, family status)
* job title and major responsibilities
* goals and tasks in relation to your product/web site/application
* environment (physical, social, technological)
* a quote that sums up what matters most to the persona with relevance for your site
* A narrative that brings the persona to life
The User Is Always Right is an entertaining and clearly written book that is also filled with great insight into the process, both qualitative, and quantitative, of creating user personas based on real research and how that can help interaction designers, product designers, and other user experience professionals make more usable and useful software. There are also extensive samples and examples throughout the book of real personas, actual user research data, and analysis spreadsheets. These give a very clear idea of how the recommended approaches work in practice.
For the first time (as far as I'm aware), this brings together two very different approaches: qualitative research based on interviews and observation; and quantitative research based on surveys and usage data. The authors' overall methodology provides real answers on when to use field research, when to conduct surveys, and how to combine the two sets of results. The end product are personas that have much greater rigueur and impact.
In summary, this is a must-have book for people tackling the design of complex sites, applications or devices, or for user-centered designers seeking more rigorous methodologies when creating personas. I cannot recommend this book too highly.
Showing the business impact of personas in the IA process.......2007-07-02
When companies want to skimp in a development process, whether that be for a web application, a desktop application, a content management implementation, a usability project, or a documentation set, the first thing they'll cut (if they even thought of it at all) is doing persona development. They'll say it's not important, or that it will get captured in the scenarios (if they do those), or in the use cases - and that's if they do the types of use cases that capture user experience, not the type that simply talk about database interactions. In their book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, Steve Mulder and Ziv Yaar dispel all those naive notions and show how personas set a sound foundation on which to build. Skipping this step means building on what is likely an unstable foundation - and from the world of bricks and mortar, we know the steep costs associated with shoring up buildings with badly-constructed underpinnings. A great book with concrete suggestions for practitioners.
Steve Mulder is right!.......2006-12-12
I recently finished Steve Mulder's book and today, I had the privilege of seeing him speak at Web Design World 2006 in Boston. His approach to capturing the essence of users and taking this knowledge all the way through design and marketing, into strategic business decisions not only makes good sense: one wonders how much of a web-based operation is pure luck without taking this framework into consideration.
Mulder presents various options depending on the level of time and investment you can afford to make, ranging from strictly qualitative approaches that take relatively little to gather user data and come up with some form of segmentation, to all-out statistically-loaded qualitative studies with the end goal of defining a user as clearly as possible, giving him/her a name, traits, goals and a whole personality that your organization can relate to.
After personas have been defined, the book helps you use them to drive decision making about site structure, content and design, so as to ensure success getting the users they represent to accomplish their goals, while you make your company money. This makes this book a must-read for all people involved in the early stages of conceptualizing for a web site design or redesign, whether you are a designer, product manager or simply in charge of changes to a web site.
What would "Bob" do?.......2006-10-05
When creating a web site, it's very easy to fall into the trap of designing it for yourself. Unfortunately, you're not the typical user in most cases, nor are you the intended audience. You can avoid this problem with the use of "personas". The subject is covered very well in this book.
User-driven design means that you focus on what the user needs in a system instead of designing features because they're "cool". Personas are imaginary users of your system that you keep in mind while designing how the application will work. But it's much more than just picking a name like Bob and then coding away...
This book goes into the process of interviewing the user base of your proposed application, determining the needs and abilities of that base. A system that is to be used by computer-savvy accountants will not have the same look and feel as a system that is intended for your grandmother. By conducting these interviews and consolidating the results, the designer can get a good idea as to what a typical user will look like. That information is then used to create a number of personas, or fictitious people who will be the target audience. These personas come complete with names, pictures, and a background. Then instead of building features based on how you feel about them, you look at the feature through the eyes of "Bob", based on his attitudes, experience, and personality. It's like having a user available to you 24 hours a day, 7 days a week.
The User Is Always Right takes you through the steps necessary to understand the audience for your system, as well as how to make that audience "real" in terms of individual people. The authors do a nice job in making the process clear and understandable, and by the end you can start building your imaginary friends with confidence. The process outlined here is one that you wouldn't necessarily use for every project, as you could spend days gathering and distilling the data you collect. But the concepts they present, once understood, will allow you to build your "Bob"s even with small systems. Then armed with that knowledge, you can anticipate answers to the question "what would Bob do?"
So... If you are tired of designing really cool systems (to you) that don't ever seem to get used, it may be because you missed the real users. Give the persona technique a try, and I think you'll be pleasantly surprised at how it affects your development.
Besides, how else could you actually be commended for inviting and talking to imaginary friends?
Book Description
Stanislavski, Strasberg, Meisner, Adler, Berghoff, Hagen, Mamet...now Batson.
Like all great performers, Nicole Kidman approached her role in The Hours as a creative collaboration. Kidman knew that portraying Virginia Woolf on screen required a truth that she as the actor and Woolf as the character shared. Enter acting "alchemist" and "technician of the spirit" (The New Yorker) Susan Batson. Batson's process gave Kidman the tools to find that truth and honed her performance from the inside out. She won an Oscar® for her work.
In TRUTH, the most sought after acting guru in Hollywood and on Broadway distills her half century's experience as an actor, teacher, and personal coach into a step by step process for creating a character from first read-through to final performance.
Debunking a century's worth of myths about "method acting," Batson identifies the unifying forces of Need, Public Persona, and Tragic Flaw to unite the actor with his or her character. Need is the primal, unfulfilled desire that a character's Public Persona hides. Tragic Flaw is the confrontational dramatic behavior that erupts when the character's Need and Public Persona clash. TRUTH shows how actively defining and understanding these three principals leads to the most truthful performances possible.
A must-read for beginning actors, a wake-up call for working actors, and an indispensable reference for writers, TRUTH reveals the inner game of telling stories and creating vivid, three-dimensional life out of words.
Customer Reviews:
the ultimate teacher, a true teacher.......2007-07-10
Brilliant, generous, unique teachers have the potential to change a student's life. Rarely does a student (or even reader) have the sheer luck to come across a teacher who possesses it all: a "coach" with the unique ability to be sensitive to each individual's particular needs; a mind like a steel trap (with an expansive body of knowledge, references, and even more important, real-world experiences unmatched by her competitors; an almost altruistic sense of service and generosity to one's "students" (students in life and in acting); and of course, a no-nonsense backbone that kicks a novice in the pants when s/he needs it, but just as easily provides a hug (or money for dinner) when s/he needs that, instead.
Nicole Kidman is exceptionally successful as an actor, so it's fitting that her words grace this book's Introduction. But anyone who has ever met Ms. Batson or had the great fortune of knowing/studying with her personally knows firsthand that the kind, flattering, almost hyperbolic description provided by Kidman is completely accurate. The heart, wisdom, humility, and power that define Ms. Batson, as well as what she provides to those lucky enough to learn/have learned from her in person, seems to be as meaningful to Oscar winners (Kidman, Juliette Binoche, etc.), as to the hundreds of anonymous actors and former actors to inhabit her classrooms.
Buying/possessing this book is a good idea for anyone concerned with "truth," anyone with a penchant for the performing arts, or really, anyone interested in the important, sometimes painfully difficult art of introspection and living life more authentically.
As a former acting student of Ms. Batson's (I'm a college literature professor now), I always listen for her name when one of her more famous "students" receives an award on television. Once, perhaps at the Oscars, Kidman referred to Ms. Batson as her "guru" and a "spiritual godmother." For those fortunate few of us who can also boast former classroom experience with Ms. Batson, we nod our head in agreement - she is just that. The lessons she offered me nearly ten years ago (lessons about acting, I suppose, but more so, about life, about growth) are still a part of my daily life, how I practice living. For that reason, anyone with an interest in learning more about "truth" would certainly benefit from buying this book.
One of the best acting books that I've read.......2007-06-08
My acting instructor recommended Susan's book and I have to say that it was worth its weight in gold. As a working actor, I've continually been on the search for practical techniques to help me build characters and breakdown scripts. Susan's book shows you exactly how to do that in a very clear, precise way. What I particularly liked was her use of the need-persona-tragic flaw paradigm that has helped me create characters quickly for cold reads. I almost don't want to give out this secret because I want to be selfish and keep it to myself, especially in this highly competitive industry, but I can't deny that this book is one of the best. I've already recommended it to several of my actor friends before even writing this review.
Amazing insight for the professional or amateur dramatic actor.......2007-06-01
Loved this passionate, practical guide to dramatic acting, either for the stage or film acting.
Ms. Batson writes in a clear, wonderful way that ably explains the dynamics behind generating a great performance through thorough understanding of character, self and the technical aspects of playwrighting.
FINALLY A MODERN MASTER.......2007-02-15
Susan Batson's book 'Truth' is amazing! It is the best book on acting available today. Ms. Batson follows a long line of prodigious acting teachers, Lee Strasberg, Sanford Meisner, breaching today's world with an amazing grasp of the technique of acting and its history. Her mastery of the craft of acting is genius. She is the ONE modern teacher to follow if your dream is to work in the world today as an actor. This book is a revelation on the craft of acting and creating characters. Susan is a master teacher with a firm hold on the jugular of today's film world. Susan is behind some of modern cinema's most truthful performances. She is the creative force behind a power house acting studio, Black Nexxus, located in LA and New York. Buy it and change your life!
Book Description
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.
Customer Reviews:
Trite and tedious.......2007-09-14
At every chapter in this book I thought, "Well this book's been worthless so far, but I think it gets better in the next chapter." I thought that until the last (26th) chapter, which was actually half-decent. I've never been so disappointed in a book. Any designer with the slightest bit of experience will learn nothing from this book. Nearly every piece of advice is trite ("Design principle: Use noneditable controls for output-only text"). There's very little depth or thinking beyond the completely obvious. You will learn more from any other book (on any topic) than from this book. If you've already bought it, you should skip to the chapters with non-zero value. I recommend chapter 5 (personas), chapter 16 (undo), chapter 17 (save), and chapter 26 (misc). The section on perpetual intermediates is good too.
I finished the book 10 minutes ago after a very tedious three months. I can finally put it on the shelf and never look at it again.
Essential Reading.......2007-09-11
If you only get one book on interaction design, this is the one.
I picked up the second edition when I was just starting out as an interaction designer; it was a great primer and filled in a lot of the missing pieces for me. Now that I've been at it a while, it's still the book I go to whenever I have a question. I found the book reads well cover to cover, and also serves well as a handbook. The info you need on a topic is usually well contained in a section.
Not only does this book cover the general principles and theory behind interaction design, but also provides lots of real-world practical information. The writers call on designers not simply to follow rigid interaction design rules, but to create elegant, informative and respectful interfaces. That's a loftier goal, and this book give you the tools to attain it. The updated edition also spans new technologies and paradigms that have emerged, and covers them thoroughly.
Cooper has an unrivaled depth of experience to draw on, creating a truly comprehensive book.
Great guide to developing fresh, useful computer interfaces.......2007-08-05
This third edition is my first exposure to "About Face", though I certainly wish I had encountered it earlier! New computer interfaces tend to be rehashes of previous computer interfaces, and sometimes the old wasn't very well designed. Why copy it?
Even if you don't change anything you're doing with interface design after reading this book, you will surely be more conscious of the decisions you are making, and why. A must-read for anyone building software used by real people.
Software Designers - Please Read this Book!.......2007-06-24
With more and more applications moving toward the web and websites becoming exceedingly more complex than ever intended for their original design, Alan's new version of this book is well-timed. Now how do we get both web and software designers to read it?
Alan, Robert, and David walk you through the complete process of orienting your product to your customers' goals. They provides you with the tools to build a product that will delight, rather than baffle, your customers.
In this day and age of great application frameworks, it is fast and easy to get a web-based application up and running. But please don't do it, at least not until you have read this book!
I'm buying copies as early Christmas presents for all my software designer friends in hopes that I will see the end result as when I try to use some of these products.
A 1st class book that all software designed need to read.......2007-05-23
This book, and all of Alan's book are a must read for all software designers.
He guide you into the design process that one need on all software project in advance of doing any programming. A must have... Lots of new ideas not in previous editions.
Average customer rating:
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El Movimiento En El Desarrollo de La Persona
Jean Le Boulch
Manufacturer: del Monte
ProductGroup: Book
Binding: Paperback
 Educational Psychology
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ASIN: 8480193042 |
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Como ganarse a la gente: Descubra los principios que siempre funcionan con las personas
John C. Maxwell
Manufacturer: Grupo Nelson
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Binding: Paperback
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Liderazgo
| Gestión & Liderazgo
| Negocios e inversiones
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No-Ficción
| Libros en español
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| Automotriz
| Ciencias Sociales
| Crimen y Criminales
| Educación
| Estudios de la Mujer
| Feriados
| Filosofía
| Gobierno
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| Planeamiento Urbano y Desarrollo
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ASIN: 0881138096 |
Book Description
Las relaciones son el epicentro de todas las experiencias positivas en los seres humanos. Desde el momento en que nacemos, las relaciones nos marcan, en nuestras familias, en el campo de juegos, en la escuela y en nuestros trabajos. Maxwell, un comunicador maestro y experto en estudio relacional, hace que el aprendizaje sobre las relaciones sea algo accesible para todos. Los lideres mas sofisticados y los vendedores podran asirse de habilidades que los haran progresar y los novatos en relaciones aprenderan tecnicas que los transformaran en unos verdaderos dinamos de sus relaciones.
Book Description
Long held to be among the world's greatest filmmakers, Ingmar Bergman shaped international art cinema from the 1950s to the 1980s. Among his many works, Persona is often considered to be his masterpiece and is often described as one of the central works of Modernism. The essays collected in this volume use a variety of methodologies to explore topics such as acting technique, genre, and dramaturgy. Also included are translations of Bergman's writings that have never before been available in English.
Customer Reviews:
Magnifico.......2007-02-13
Este libro es magnifico para aquellos que todavia estan en la oscuridad sobre the vida despues de la mierte. Yo perdi a mi mama en 2005 y tuve muchas dudas...hay un cielo...estara feliz. Despues de leer este libro, me senti mas calmada...con paz. Albom pinta un cielo aceptable para todos...el cielo depende de lo que uno considera el cielo. Para mi mama, es un lugar donde te vistes elegantemente and vas a lugares a compartir risas, amistad, etc...esto es lo que hacia mi mama feliz y el cielo es el lugar donde estas completamente feliz. Albom nos muestra una vida despues de la muerte aunque en forma de cuento. Mi unica critica es el principio del libro que camina lento pero uno tiene que tener paciencia para llegar a lo bueno
Good Book.......2007-01-15
I bought this book for a friend that is going to study Spanish in College and she wanted something to help her getting speaking spanish again and since I don't know Spanish I got her one of her favorite books but in Spanish.
THE TAPESTRY OF LIFE..........2006-02-04
Written in clear, spare prose, this slender tome is a pleasant little book that can easily be read in one sitting. It is a sentimental look at life and the hereafter. This book, the Spanish text edition of "The Five People You Meet in Heaven", focuses on an individual named Eddie, who is the chief maintenance mechanic for the rides at a seaside amusement park called Ruby Pier. It is around him that the book revolves. Eddie is a somewhat embittered and lonely old man who tragically dies on his eighty third birthday, while trying to save a child from certain death when an amusement ride comes loose from its moorings.
When he dies, Eddie meets five people in heaven. Each of them imparts a special lesson about Eddie's life. Each lesson allows him to understand the meaning of his life a little better. The five people that he meets show Eddie, and the reader, how we are all connected, and that the smallest acts can often have great impact on others, both positively and negatively. The book's bottom line message is that everyone has a purpose in life, whether or not it is readily apparent to one. It is as if there were a cosmic tapestry, with the life of one interwoven with the life of another, the threads crossing unknowingly but creating a larger picture.
Although the author definitely manipulates the sensibilities of the reader, that is not necessarily a bad thing. The book, however, is somewhat predictable and, at times, a little reminiscent of a treacly Hallmark greeting card, both schmaltzy and touching. It was no surprise that the book ended up as a Hallmark Hall of Fame production and turned into a made-for-TV movie. The film is quite enjoyable, and Jon Voight is terrific in the lead role. I actually saw the film before I read the book, and the film whetted my appetite for the book. While not as good as the author's other book, "Tuesdays with Morrie", it is still a book that will resonate, if only because many will find its simple message comforting. Profundity, after all, may be found in simplicity.
Que buen libro.......2005-10-24
Es el mejor libro que he leido, sera una historia sencilla pero con mucho significados..., y te pone a pensar quienes seran tus cinco peronas que encontras depues de la vida.
Linda historia pero..........2005-03-28
Linda historia, aunque esta edicion en español no es muy buena, ya que el libro tiene no menos de 10 errores gramaticales.
Average customer rating:
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Mr. Food's Comida Rapida y Facil Para Personas con Diabetes
American Diabetes Association
Manufacturer: American Diabetes Association
ProductGroup: Book
Binding: Paperback
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Cocinando para Latinos con Diabetes / Diabetic Cooking for Latinos
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Mes de Comidas: Sabor Festivo Latino
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Cocina para diabeticos/cooking for diabetics
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101 Consejos Para Estar Teniendo Diabetes (Y Evitar Complicaciones)
ASIN: 1580401465 |
Book Description
From famous chef and television show host Mr. Food® (Art Ginsburg)--with special recipe contributions and daily diabetes living tips from Miss America 1999 Nicole Johnson, Mr. Food®'s Cocina Rapida y Facil Para Personas con Diabetes features more than 150 recipes in Spanish, including snacks, salads, soups, poultry, meat, seafood, vegetarian fare, and desserts.
Average customer rating:
- Varios principios utiles para mejorar la vida
- A useful summary
|
Los Siete Habitos de las Personas Altamente Eficaces
Stephen R. Covey
Manufacturer: Simon & Schuster Audio
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Binding: Audio CD
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Hoy Es Importante
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Como ganarse a la gente: Descubra los principios que siempre funcionan con las personas
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Desarrolle El Líder Que Está En Usted
Accessories:
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RESPeRATE Blood Pressure Lowering Device
-
Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)
ASIN: 0743538528 |
Book Description
En Los Siete Habitos de las Personas Altamente Eficaces, el autor Stephen R. Covey presenta un método holístico, integrado y basado en principios para resolver problema personales y profesionales. Con comentarios penetrantes y anécdotas emotivos, el doctor Covey revela un camino detallado para viver con rectitud, integridad, honestidad y dignidad humana, principios que nos ofrecen la seguridad para adaptarnos al cambio, así como la sapiencia y la fuerza para aprovechar las oportunidades que genera el cambio.
Customer Reviews:
Varios principios utiles para mejorar la vida.......2006-05-04
Covey de veras da unos principios utiles y faciles de comprender para mejorar la vida. Por ejemplo, sugiere el siguiente ejercicio para ayudarte a comprender lo que realmente quieres de la vida. Imaginate que estas en tus propios funerales de aqui a tres anos (no es para deprimirte; sigue leyendo). Ahora imagina que hay cuatro personas discursando en los funerales: alguien de tu familia, un amigo, un companero de trabajo, y una persona de tu iglesia o otra organizacion de servicio a que perteneces. ?Que te gustaria oir que estas personas digan de ti? Al meditar en eso, me dio unas ideas en como podria reenfocar mi vida.
Tambien ofrece unas ideas nuevas en la manera de lograr las metas verdaderas. En final, escuchar estas ideas vale la pena, pero da poco beneficio si no las utilizas en la vida poco despues de escucharlas. (!Tengo que hacerlo yo!)
A useful summary.......2005-09-26
This product is only a summary of the well-known book. Though I would have liked a deeper detail, it is enough to understand the basic ideas that Mr. Covey expresses in his book. Good enough if you do not have enough time to read...
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