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The End of Oil: On the Edge of a Perilous New World
Paul Roberts Manufacturer: Mariner Books ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0618562117 |
Amazon.com
The End of Oil is a "geologic cautionary tale for a complacent world accustomed to reliable infusions of cheap energy." The book centers around one irrefutable fact: the global supply of oil is being depleted at an alarming rate. Precisely how much accessible (not to mention theoretical) oil remains is debatable, but even conservative estimates mark the peak of production in decades rather than centuries. Which energy sources will replace oil, who will control them, and how disruptive to the current world order the transition from one system to the next will be are just a few of the big questions that Paul Roberts attempts to answer in this timely book.As Roberts makes abundantly clear, the major oil players in the world wield their enormous economic and political power in order to maintain the status quo. Of course, they get plenty of help from the tens of millions of consumers, particularly in the U.S. and Europe, who guzzle oil as if there is an unlimited supply. And this demand shows no sign of abating--nearly half of the world's population lives without the benefits of fossil fuels and they desperately want to be among the haves. In countries such as China and India, where energy systems are already breaking down, Roberts discusses how they are looking to oil to fuel their race for development, in many cases ignoring environmental considerations altogether.
Though there is much to be pessimistic about, Roberts does uncover some positive developments, such as the race for alternative energy sources, notably hydrogen fuel cells, which could help to ease us off of our oil dependence before a full-blown energy crisis occurs. No one book could cover every aspect of what Roberts calls "arguably the most serious crisis ever to face industrial society," but The End of Oil is a remarkably informative and balanced introduction to this pressing subject. --Shawn Carkonen
Book Description
You live in this world. You use oil. You must read this book. The situation is alarming and irrefutable: within thirty years, even by conservative estimates, we will have burned our way through most of the oil that is readily available to us. Already, the costly side effects of dependence on fossil fuel are taking their toll. Even as oil-related conflict threatens entire nations, individual consumers are suffering from higher prices at the gas pump, rising health problems, and the grim prospect of long-term environmental damage. In this frank and balanced investigation, Paul Roberts offers a timely wake-up call. He talks to both oil optimists and oil pessimists, delves deep into the economics and politics of oil, and considers the promises and pitfalls of alternatives such as wind power, hybrid cars, and hydrogen. A new afterword brings the book up to the minute. Brisk, immediate, and accessible, this is essential reading for anyone who uses oil, which is to say every one of us.Customer Reviews:
Fair minded and objective overview of big energy.......2007-09-23
A must read, but with lots of salt........2007-08-14
Wake up call for Americans.......2007-04-15
Great book, but a little scary.......2007-03-15
Fantastic! Eye-opening, timely, and useful guide for these times!.......2007-03-09
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Over the Edge of the World: Magellan's Terrifying Circumnavigation of the Globe (P.S.)
Laurence Bergreen Manufacturer: Harper Perennial ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 006093638X Release Date: 2004-11-02 |
Book Description
Ferdinand Magellan's daring circumnavigation of the globe in the sixteenth century was a three-year odyssey filled with sex, violence, and amazing adventure. Now in Over the Edge of the World, prize-winning biographer and journalist Laurence Bergreen entwines a variety of candid, firsthand accounts, bringing to life this groundbreaking and majestic tale of discovery that changed both the way explorers would henceforth navigate the oceans and history itself.
Customer Reviews:
Magellan Iluminated.......2007-10-01
Was going good, but lacked that little "something".......2007-09-30
Good, overall.......2007-08-15
A Very Impressive Read.......2007-07-13
As exhilarating as the voyage itself.......2007-06-25
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How to Succeed in the Game of Life: 34 Interviews with the World's Greatest Coaches
Christian Klemash Manufacturer: Andrews McMeel Publishing ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0740760653 |
Book Description
What would legendary Boston Celtics coach and 16-time NBA champion Red Auerbach say is the most critical quality for a person to be successful? Would his advice differ from 10-time NCAA championship coach John Wooden's? What would each say to a young person just starting out in pursuit of their dreams? What is the best advice they were ever given?It took author Christian Klemash more than two years of research, persistence, and original interviews, but now he's ready to pass on the best advice you'll ever get. Only the rare individual has had the opportunity to pick the brain of just one legendary sports coach—let alone thirty-four of the best sports coaches of all time. Klemash gives sports fans a once-in-a-lifetime chance to learn valuable life lessons from the most famous, intelligent, and victorious coaches ever. The legends span the sports world, from gold medal-winning gymnastics coach Bela Karolyi and three-time college football championship coach Tom Osborne to four-time World Series-winning baseball manager Joe Torre and hall-of-fame boxing trainer Angelo Dundee.
These coaches know how to teach top athletes about character and winning, how to manage pressure at crunch time, and how to bring out the best in their players when it matters most. How to Succeed in the Game of Life shares their insights into sports, life, and the most vital keys to sustain success.Featuring Exclusive Interviews with:
Red Auerbach, 16-time NBA World Champion
Bobby Bowden, College Football's All-Time Winningest Coach, 2-time National Champion
Scotty Bowman, 9-time Stanley Cup Champion
Bill Cowher, Super Bowl Champion
Tony Dungy, Super Bowl Champion
Dan Gable, 15-time NCCA Champion
April Heinrichs, Gold Medal Winning Coach of the U.S. Women’s Soccer Team
Bela Karolyi, The World’s Greatest Gymnastics Coach
Bill Parcells, 2-time Super Bowl Champion
Emanuel Steward, Boxing Trainer of 30 World Champions
Joe Torre, 4-time World Series Champion
Bill Walsh, 3-time Super Bowl Champion
Lenny Wilkens, NBA’s All-Time Winningest Coach, NBA Champion
John Wooden, 10-time NCAA Champion
And More!
Customer Reviews:
A Great Read.......2007-08-26
What a great read!.......2007-07-25
Game of life.......2007-07-24
Coaching advise from athletic coaches.......2007-06-27
Overcome Adversity.......2007-04-12
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The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World
Steve Farber Manufacturer: Kaplan Business ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 1419511319 Release Date: 2006-04-01 |
Book Description
In his bestselling book The Radical Leap, Steve Farber introduced readers to Extreme Leadership, showing them how to renew their passion and excitement and become committed to changing the world for the better by disregarding normal constraints.Now, Farber takes readers to an even higher level of self-discovery in The Radical Edge. Management guru Steve is back, working with young Senior VP Cameron Summerfield, who has superstar sales skills but a severe and demoralizing leadership style. Along the way, both Steve and Cameron learn how taking responsibility for making the future markedly better than the present can improve the world. Readers will learn answers to these questions:
•How can people amp up their lives to amazing levels of achievement?
•If individuals assume personal responsibility, can customers, companies, and employees change for the better?
•Is it really possible to shake off inertia and transform your work—and your life?
""The best book you’ll read this year. Captivating from the first page and jam packed with invaluable lessons. This is a must read. The Radical Edge is terrific!"" --Jason Jennings New York Times bestselling author It’s Not The Big That Eat The Small – It’s The Fast That Eat The Slow, Less is More and Think BIG Act Small
""Farber’s style is disarmingly honest as he gives us a playbook for harnessing the power of the human spirit. Invite your team to read The Radical Edge and you’ll have a lasting framework to move your life and business forward."" --Simon Billsberry CEO Kineticom (#33 on the Inc. 500, 2005)
Customer Reviews:
High impact leadership starts with the leader.......2007-08-27
Just A Delightful Book.......2007-05-14
The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World.......2007-05-13
Berry Berry Good.......2007-03-28
LIfe Changing Information.......2006-08-11
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Jim Aitchison , and Neil French Manufacturer: Prentice Hall PTR ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 013012897X |
Book Description
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith, Bob Barrie, Neil French and Jeff Goodby - from the world's most admired advertising agencies - share their secrets in a carefully structured, inspirational journey through the contemporary truths of doing great ads.The book serves as a reference text for creatives, clients and colleges. No other single title covers the subject so completely - from research and strategy, through to conceptualising and crafting. For creatives in every agency of the world, the book provides a step-by-step methodology which can be applied immediately in their daily work. It means they can stop copying and start creating their own cutting edge work. By learning how to think like the masters, they can become masters themselves. For advertisers with brands to build, the book offers hundreds of insights into how the most internationally renowned campaigns were crafted. As more clients take direct control of their own advertising, the book arms them with vital methodology and a new way to think. In the author's words, "This is the book I wished I'd had when I started in the business." Unique features in the book include: 1. A chapter which demolishes the myths and formulae of how advertising should be done. For the first time in one book, world creative leaders explain why methodologies and precepts developed in the 1950s and 60s are no longer valid - and why many are actually harmful in today's context.
2. A chapter which explains how brand building has changed. Exciting new brands have emerged, displacing old ones. The strategists share their secrets and explain why a different kind of advertising is needed. 3. A chapter which actually tells you how to get ideas. No other advertising book has ever done this. The creative process is demystified. 4. Two chapters devoted to the craft of art direction and copy, where experts tell what to do and what not, which rules to break, and which rules never to. 5. A chapter of inspiring advice for everyone in advertising: how a cutting edge career can be nurtured and accelerated. The leaders of the industry discuss their own fears of failure, and what it takes to succeed.
6. No other advertising reference work provides 300 contemporary ads from the best agencies in the USA, UK, Europe and Australia. Details of how the ads are created and crafted are explained, sharing the decisions which had to be made along the way. The advice of the masters are expressed in simple, frank and (sometimes) provocative terms. 7. No other book of this kind addresses such issues as consumer psychology, how to strategise, how brands are being built; how cutting edge thinking can be applied to global campaigns; how to build a world class career and reputation.
Customer Reviews:
Valuable Tool for Many of Us.......2003-07-17
Quoting liberally from several dozen of the advertising world's most acclaimed copywriters and art directors, Mr. Aitchison does a brilliant job of explaining how the best print advertising is developed. In the first few chapters he deals with the subject on something of a higher, philosophical plane. But promptly thereafter, he settles down into an almost tutorial approach; working his way from how to arrive at an insight, how to transform that insight into an idea, and finally, how to craft that idea into a great ad-visually and in its writing.
Being an Australian, he is well positioned to tap into the enormous volume of great print advertising that has come out of the Asian markets-Singapore, Honk Kong and so forth. But he also references many of the best print advertising that has come out of the U.S. and U.K.
And while we're on the subject of print, it's worth noting that although it is the author's avowed intention to provide readers with "how to create the world's best print....", much of what he says can easily be applied to any effort in marketing communications.
All in all, an extremely valuable tool for beginning copywriters and art directors. Not a bad one for their superiors, who sometimes struggle for the exact words to explain why an ad is or isn't working. And certainly worth reading by the clients who finance all this print advertising-cutting edge and, in far too many cases, ham-handed.
Good show!
Cut and thrust.......2001-02-14
Yes, the reproductions could have been a little better in a few places, but it's what Hegarty, Barrie, French and Abbott (to name but a few), have to say that's more important, and the book is riddled with insights - so much so that many of the personalities simply leap off the page and slap you about the face.
As an aspiring creative it was comforting to read other reviews of this book from current players in SE Asia (reviews I read after having read the book), and I violently disagree with the reviewer who said the book was bollocks. What nonsense. And no, it's not "Hey Whipple, Squeeze This" - another marvelous book - nor could it be, for the simple reason that this book has a completely different voice.
From the seasoned pro to the up-and-coming young turk, this book has something for everyone. Regardless of how long you've been in the business there's an awful lot to learn, and I don't think this book can be faulted in any way other than a few dodgy bits of repro. If you're serious about the ad world this is probably one of the best books you could read. And read it you should - at least three times.
I came away from this book refreshed and energised. It's a text book, a reference book, a source of inspiration and something to go back to again and again. And if you can't be arsed with this book the world of advertising probably isn't for you.
A load of old tosh.......2000-11-15
If You don't Read It, You Missed It!.......2000-09-17
Well-researched. Filled with new insights and creative philosophies about advertising in the Creative Economy.
The author is a practitioner in advertising, who has a passion for rules-breaking advertising.
I think this book will become a classic, when more people find out how good it is.
very good, but no 'hey whipple'.......1999-11-24
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A Crack in the Edge of the World: America and the Great California Earthquake of 1906 (P.S.)
Simon Winchester Manufacturer: Harper Perennial ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0060572000 Release Date: 2006-10-10 |
Amazon.com
Geologically speaking, 1906 was a violent year: powerful, destructive earthquakes shook the ground from Taiwan to South America, while in Italy, Mount Vesuvius erupted. And in San Francisco, a large earthquake occurred just after five in the morning on April 18--and that was just the beginning. The quake caused a conflagration that raged for the next three days, destroying much of the American West's greatest city. The fire, along with water damage and other indirect acts, proved more destructive than the earthquake itself, but insurance companies tried hard to dispute this fact since few people carried earthquake insurance. It was also the world's first major natural disaster to have been extensively photographed and covered by the media, and as a result, it left "an indelible imprint on the mind of the entire nation."Though the epicenter of this marvelously constructed book is San Francisco, Winchester covers much more than just the disaster. He discusses how this particular quake led to greater scientific study of quakes in an attempt to understand the movements of the earth. Trained at Oxford University as a geologist, Winchester is well qualified to discuss the subject, and he clearly explains plate tectonics theory (first introduced in 1968) and the creation of the San Andreas Fault, along with the geologic exploration of the American West in the late 19th century and the evolution of technology used to measure and predict earthquakes. He also covers the social and political shifts caused by the disaster, such as the way that Pentecostalists viewed the quake as "a message of divine approval" and used it to recruit new members into the church, and the rise in the local Chinese population. With many records destroyed in the fire, there was no way to distinguish between legal and illegal immigrants, and thus many more Chinese were granted citizenship than would have otherwise been. Filled with eyewitness accounts, vivid descriptions, crisp prose, and many delightful meanderings, A Crack in the Edge of the World is a thoroughly absorbing tale. --Shawn Carkonen
Book Description
Unleashed by ancient geologic forces, a magnitude 8.25 earthquake rocked San Francisco in the early hours of April 18, 1906. Less than a minute later, the city lay in ruins. Bestselling author Simon Winchester brings his inimitable storytelling abilities to this extraordinary event, exploring the legendary earthquake and fires that spread horror across San Francisco and northern California in 1906 as well as its startling impact on American history and, just as important, what science has recently revealed about the fascinating subterranean processes that produced it—and almost certainly will cause it to strike again.
Customer Reviews:
Things I should have read in geology class.......2007-09-24
Plate tectonics for idio-dummees(R).......2007-09-02
Tremors and digressions.......2007-08-29
A Great Story by a Master Storyteller!.......2007-08-09
Geology, yes. Story , no.......2007-07-25
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Leaving Mother Lake: A Girlhood at the Edge of the World
Yang Erche Namu , and Christine Mathieu Manufacturer: Back Bay Books ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0316735493 |
Book Description
This remarkable memoir transports us to the remote reaches of the Himalayas, to a place the Chinese call 'the country of daughters,' to the home of the Moso, a society in which women rule men. According to local tradition, marriage is considered a foreign practice; property is passed from mother to daughter; a matriarch oversees each family's customs, rituals, and economies. In this culture a young girl enjoys extraordinary freedoms-but the impulsive, restless Namu is driven to leave her mother's house, to venture out into the larger world, defying the tradition that holds Moso culture together. LEAVING MOTHER LAKE is a book filled with drama, strangeness, and beauty. Yet for all the exoticism, Namu's story is a universal tale of mothers and daughters-the battles that drive them apart and the love that brings them back together.Customer Reviews:
A life much less ordinary.......2007-02-17
Amazing how things are different in some parts of the world.......2006-04-05
A small but incredibly beautiful world.......2006-03-05
A small but incredibly beautiful world.......2005-05-29
Excellent Book.......2005-05-24
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Working on the Edge: Surviving In the World's Most Dangerous Profession: King Crab Fishing on Alaska's HighSeas
Spike Walker Manufacturer: St. Martin's Griffin ProductGroup: Book Binding: Paperback Similar Items:
Accessories: ASIN: 0312089244 |
Book Description
No profession pits man against nature more brutally than king crab fishing in the frigid, unpredictable waters of the Bering Sea. The yearly death toll is staggering (forty-two men in 1988 alone); the conditions are beyond most imaginations (90-mph Arctic winds, 25-foot seas, and super-human stretches of on-deck labor); but the payback, if one survives can be tens of thousands of dollars for a month-long season.In a breathtaking, action-packed account that combines his personal story with the stories of survivors of the industry's most harrowing disasters, Spike Walker re-creates the boom years of Alaskan crab fishing--a modern-day gold rush that drew hundreds of fortune-and adventure-hunters to Alaska's dangerous waters--and the crash that followed.Customer Reviews:
Great read!.......2007-09-02
Sincere and full of insight.......2007-08-28
Working on the Edge (crab fishing).......2007-08-20
Working on the Edge - a review.......2007-07-23
Solid.......2007-07-23
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Cascading Style Sheets: The Designer's Edge
Molly E. Holzschlag Manufacturer: Sybex ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0782141846 |
Book Description
CSS is finally supported by all modern web browsers, empowering Web designers to do what they've been hungering to do for years: control layout more precisely, use color more effectively, and expand typographic options beyond the frustrating limitations of the past. So where to begin? Where can you get design-focused instruction on CSS while learning the technical details?Customer Reviews:
Too Much Fluff.......2005-11-15
Great Book! Terrible Proofreader!.......2005-08-26
Excellent primer on CSS.......2004-03-25
When I got home I started reading the reviews of this book on Amazon and was dumbfounded by the criticism of this book.
This book is fantastic for the person who hates "computer talk" books. You know what I'm talking about... books that are written so dryly and by people who write so technically that you can barely understand anything you are reading.
This book is like a breath of fresh air. The fact that the author provides a history of SGML, HTML, XHTML, CSS and such is great because it gives you an underlying basis of knowledge, a foundation from which to grow.
Her style of writing is conversational, perhaps a bit repetitive but that helps drive home the concepts. I did not find it distracting at all. I like this style of writing because it helps me to learn better. The book takes a measured, logical approach to the subject. I put this book down realizing that I had LEARNED the fundamentals of CSS without any confusion whatsoever.
This book is not intended for people already familiar with CSS concepts. It is best for newbies to the subject. I've looked at a lot of CSS books and I would rate this as one of the best I've ever read. Even better than the knowledgable Eric Meyer books. I prefer this author's style of writing compard to Eric's. However, Eric's books are more comprehensive and are better suited for taking you to the next level.
The biggest negative with this book is that there are numerous typos and errors. an astute reader may pick them out quite easily but it is a very poor reflection on the publisher and that is why I can only rate this book a 4.
Solid and Worthwhile Introduction to CSS.......2003-09-05
With this understanding in place, the reader will then be ready to move on to the "Technical Reference Manuals of CSS" that many of the other reviewers of this book seem to wish they had bought instead.
Beginners only - and wait for next edition.......2003-08-19
This book could easily be 30% (or more!) smaller. Every sample is repeated, adding one new line to the styles or HTML at the time. Even dummy text is repeated: one half page dummy text is repeated four times! I didn't buy this book to read poetry (or whatever it is).
At the end of the book there's a display of the "gurus" web sites - but not a single line of CSS to show what they did to achieve this! The author doesn't even use her own web site as an example. She could have shown how she built it and why (assuming she knows...?)
I'm sure the author knows CSS inside out (much better than I do). But this book is not for designers nor for implementers. There are no useful, complete samples - a total of seven pages deal with "Experimenting with layout"!!!
Things that are not addressed in this book:
Using alternate style sheets
How to use :focus
The future of CSS - a heads up on CSS2 would have been nice.
How to use attribute selectors (the book says: "The level of control that can be gained by using this type of selector is quite amazing when you think about it". I thought about it, but still think the book should have shown me why it is so "amazing")
How to create ANY layout - you can find the two mentioned on the web in 0.01 second using Google.
Finally, Sybex did a poor job proof reading this book (if they did it!). Beginners should not (and can not?) find and correct errors in code. I wrote Sybex to tell them about 12 specific problems between page 43 and 83 (there are plenty more). They replied "Sorry you didn't like it."
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World Climbing: Images from the Edge
Simon Carter Manufacturer: Onsight Publishing ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 097576621X |
Book Description
World Climbing: Images from the Edge is a visual celebration of modern technical climbing by one of the sport's leading photographers, Simon Carter. Without Hollywood tricks or special effects, Carter gives readers a good, hard, honest look at contemporary climbing at its finest. This extensive work features more than 90 climbers. Spanning 12 countries--Australia, Canada, Croatia, the Czech Republic, France, Italy, New Zealand, Spain, Switzerland, Thailand, the United Kingdom, and the U.S., each of the 29 climbing areas opens with an introduction highlighting its appealing details. This book covers climbing from its easiest to its hardest but above all its best. World Climbing is an extraordinary photographic odyssey that is as inspirational as it is beautiful. Rich color, unlikely perspectives, and dizzying heights combine to mesmerize spectators and transport them into another realm.2006 Winner of the Banff Mountain Book Festival Competition Award for Best Book - Mountain Image
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