iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It

Book Description

The mastermind behind Apple sheds his low profile and steps forward to tell his story for the first time.

Before cell phones that fit in the palm of your hand and slim laptops that fit snugly into briefcases, computers were like strange, alien vending machines. They had cryptic switches, punch cards and pages of encoded output. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I, a widely affordable machine that anyone could understand and figure out how to use.

Wozniak's life—before and after Apple—is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution. 16 pages of illustrations.

Customer Reviews:

Get to know THE man.......2007-09-26

It's Woz, how can you go wrong? I really enjoyed this book, although I would have enjoyed it a little more if Woz told more up-to-date stories. I know he has a ton, and I was really hoping to learn much more about Woz TODAY. Still, if you want to read about one of the most important people in Computer history, this is a good start.

Disappointed.......2007-08-30

Steve Wozniak is interesting because he helped found Apple. This book is not about that time in his life. It covers it, but only minimally. Less than a quarter of the book covers this time period. In fact, it is over half done before Apple even really gets mentioned. Instead, this book is about Steve Wozniak himself. It's about his high school science projects, his pranks, and his philosophy of life. Steve is a little different than other people and it comes through in this book. He talks very highly of his accomplishments and often frames them as more important or unique than they really were. He did good work, but not all of what he claims he was first to do was he truly first.
I love Steve Wozniak, but this book was just too much about the small things in his life to be interesting to me.

Fun and interesting.......2007-08-12

This is a very enjoyable book that tells a fascinating story, one most of us are only vaguely familiar with. Wozniak comes off likeable. There are laugh out loud segments. You don't have to understand all the computer stuff (although the writer makes the stuff understandable)to grasp the thrill of the ride.

A must read for every engineer.......2007-08-01

Its a book with which you can relate to very easily if you're an engineer. At the end it gets boring when he starts talking about how Apple became big but its the part on how he starts off and how difficult it was for him to get to making computers that makes for a very interesting read. Certainly a book I would recommend every engineer to read!

An interesting overview of the history, but a tad banal.......2007-07-17

The story Woz is telling is engaging and makes iWoz a very enjoyable read, but the structure of the book itself and the method of telling his story just feels like it's either being told to an eight year old or it feels like the author needs to write the subject down to a very basic level. iWoz is filled with phrases like, "I was so proud," "We were so excited," and "I was very excited." Even I feel redundant and excessive just mentioning it but I'm not exaggerating to say that nearly every topic includes several statements like this. As other reviews have said, it doesn't take long - only a few paragraphs - to feel like Woz is bragging and the book is just an expression of ego.

If you can look over this, it is an entertaining overview of his life as an engineer, the early days of personal computing and the beginnings of Apple.

History: Fiction or Science? (Chronology, No. 1)

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Calculations are only as good as your numbers
Pants on fire?
Accepted History & Chronology Must Be Changed.
Very Interesting
History as Science Fiction

History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

American Jesus: How the Son of God Became a National Icon

Average customer rating:

Which Jesus Is Your Jesus?
"I like to picture Jesus in a tuxedo T-Shirt because it says I want to be formal, but I'm here to party. "
An Entertaining Discussion of how Americans have made Jesus into their image
America's Fondness to Create/Recreate Jesus In Its Image
From Jefferson (Thomas) to Superstar and beyond

American Jesus: How the Son of God Became a National Icon
Stephen Prothero
Manufacturer: Farrar, Straus and Giroux
ProductGroup: Book
Binding: Paperback

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ASIN: 0374529566
Release Date: 2004-08-26

Book Description

Jesus the Black Messiah; Jesus the Jew; Jesus the Hindu sage; Jesus the Haight-Asbury hippie: these Jesuses join the traditional figure of Jesus Christ in American Jesus, which was acclaimed upon publication in hardcover as an altogether fresh exploration of American history--and as the liveliest book about Jesus to appear in English in years.

Our nation's changing images of Jesus, Stephen Prothero contends, are a kind of looking class into the national character. Even as most Christian believers cleave to a traditional faith, other people give Jesus a leading role as folk hero, pitchman, and countercultural icon. And so it has been since the nation's founding--from Thomas Jefferson, who took scissors to his New Testament to sort out true from false Jesus material; to the Jews, Buddhists and Muslims who fit Jesus into their own traditions; to the people who adapt Jesus for stage and screen and the Holy Land theme park. American Jesus is "a lively, illuminating and accessible survey that takes us into unexpected corners of our shared religious heritage" (Dan Cryer, Newsday).

Customer Reviews:

Which Jesus Is Your Jesus?.......2007-01-24

Prothero's book is an utterly interesting read about Jesus, His effect on American culture, and American culture's effects on Him. The book spares no expense in research or in clear writing to bring you a clear and concise look at how America has seen Jesus, has changed Jesus to its liking, and sees Jesus today.

It's a quick read for the 300 some odd pages that you plow through like the latest best-seller novel. Prothero's writing is not only informative, but entertaining - dropping hints here and there about his ulterior motive - to show that the Jesus of Christianity is the Jesus of the Bible, and that the Jesus of America is...well..oftentimes just the Jesus of America.

This book will get you thinking about your favorite motif for Jesus: effeminate androgyny, masculine prize fighter, black moses, white mormon elder brother, or hippie love freak. It will also get you to thinking about how all of your motifs combined still can't measure up to the Man-God.

"I like to picture Jesus in a tuxedo T-Shirt because it says I want to be formal, but I'm here to party. ".......2006-09-18

Deny it if you wish, but Jesus has played and continues to play a huge role in American culture. People have looked for the Biblical Jesus and some people think its more important to know the historical Jesus, but in AMERICAN JESUS, Stephen Prothero examines how Jesus has been viewed by Christian Americans from the founding of the country through the current era. Even though the Bible hasn't changed, American Christians' perspective of exactly who Jesus is has. The book is divided into two sections. The first is called "Resurrections" and is a historical exploration of how Jesus has been "resurrected" in different periods of American history, reflecting the way that Christians have worshipped. In less than 200 years Jesus has been seen as everything from an enlightened sage to a feminized Savior to a manly redeemer to a hippie and an outlaw. John Edwards, "Jesus Christ Superstar", Billy Sunday, Aimee Semple McPherson, Billy Graham, church hymns, WWJD bracelets, and many, many other people and events are mentioned and discussed.

The second part of the book is called "Reincarnations" and examines four ways Jesus has been seen in four different areas of American society: the Elder Brother of the Mormon church, a black Moses of slaves and oppressed African-Americans, a forgotten rabbi, and an Eastern mystic that Hindus, Buddhists, and New-Agers all can embrace. In advertising, sex sells, but when it comes to religion Jesus sells (TALLADEGA NIGHTS anyone?).

Sometimes books similar to this suffer because the authors fail to do their research and write upon speculation. That's not the case with AMERICAN JESUS. Prothero's has done his research. Some might even argue that it has been too well researched and documented.

I enjoyed reading AMERICAN JESUS. There were a few parts that it took me a bit longer to read through because of the historical details. I also found the book to be entertaining and enjoyed the occasional bits of witty humor sprinkled here and there. AMERICAN JESUS is a very educational, entertaining, and enlightening book.

An Entertaining Discussion of how Americans have made Jesus into their image.......2006-08-13

This was a fascinating, well written book. Prothero discusses how Jesus has been co-opted and claimed by numerous groups in the United States. He discusses the Jesus Movement's Hippie Jesus, the Black Jesus, the Oriental Jesus, the evolving Jewish understanding of Jesus, and the Sweet Savior Jesus of the 19th century church hymns.

Prothero also has a chapter about the movement in the early 20th century to make Jesus more muscular and masculine. He also has an informative discussion about the impact of the classic Sallmann painting "Head of Christ."

I also enjoyed the chapter about the Elder Brother Mormon Jesus. I had no idea that there was such a difference of opinion about how to approach Jesus within Mormon circles.

The only comment I have by way of criticism is that Prothero tends to be a bit sensationalistic in the way he writes. He speaks of the Second Person of the Trinity breaking free from the control of God the Father, as if there was a heavenly falling out between the two.

He also makes unneccesarily sharp bifurcations between Calvinism and evangelicalism, apparently not realizing that many Calvinists were evangelicals (Jonathan Edwards, George Whitefield).

But this book is so well written and well researched in spite of its flaws, that I have no choice but to give it my highest recommendation. Again, it must be stressed that this is not a book about the biblical Jesus or the historical Jesus, but it is a look at the cultural American Jesus, and how He has been viewed by Americans.

America's Fondness to Create/Recreate Jesus In Its Image.......2006-07-25

This is very seductive book in pulling the reader into its web looking at what America has done through its history with Jesus. The author, a religious professor, takes the reader on a whirlwind tour of this history, revolving in his opionion around none other than Jefferson himself, who scissored the NT into his own liking and image, thus creating the American way: make Jesus what you want him to be like, probably one that is comfortable to your image.

Thus the American variety of Heinz varieties: black, Mormon, Asian, female, white, even Jewish making him more Judaistic leaning. This chronicles all of them in a delightful to read style, at least for this reviewer until he hits the wall (it would seem) at about chapter six where it bogged down and dragged me to the end.

This being said, it certainly opens one to the past and present matrix of Jesus' views and the ever changing embrace that this country seems to have with Jesus. Its "sola cultura" at its democratic, capitalistic, now diverse pluralistic melting pot best. The author honestly disclaims before any attacks that his goal is not to theologically judge these American Jesus iconoclasts, but rather to do the excellent and engaging expose on them which this work does enjoyably.

Enjoy the read; ponder Matthew 16:13-28; clues are certainly here to be unloaded to identify the real Jesus, whether or not America is ready to confess Him.

From Jefferson (Thomas) to Superstar and beyond.......2006-05-01

Prothero traces American thought about Christ through history in Part One, beginning with Jefferson's expurgations of the New Testament and working his way up to 60's and 70's musicals/rock operas like Godspell and JC Superstar. Part Two explores the use of Christ as an icon by various contemporary groups (Mormons, African-Americans, Jews, Hindus).

The book is a bit skimpy on history when it comes to the 80s, 90s, and the 21st century. Its illustrations could also be better. (Prothero does not, possibly for reasons of copyright or finances, include reproductions of certain artworks he discusses at great length, which is frustrating.)

This book is an accessible, entertaining and well-researched history of trends in American thought and the American soul. It explores how Americans imagine and have imagined a Jesus that best suits our needs, wants, fears, and dreams.

A Concise History of American Architecture (Icon Editions)

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Classic text
Good Survey of American Architecture

A Concise History of American Architecture (Icon Editions)
Leland M. Roth
Manufacturer: HarperCollins Publishers
ProductGroup: Book
Binding: Paperback

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ASIN: 0064300862

Book Description

"A good, solid work which deserves to become a standard text." --Journal of the Society of Architectural Historians
"The fresh approach and fluent style give the book a welcome new slant on the subject." --Library Journal

Customer Reviews:

Classic text.......2006-08-05

I was amazed at how well this classic treatise on architecture has held up over more than 25 years. It's a thoroughly engaging history of architecture with something to please anyone interested in building and design.

Good Survey of American Architecture.......2000-06-13

Allthought not the best book ever written on American Architecture (Learning from Las Vegas, etc), it does provide a good overview of the evolution of architecture in America from the functionality of house forms in the early colonial times to asthetic forms of the 20th century. The book focuses on the regional influences which dictated the building forms of the early periods from materials to climate, which are often overlooked in broader surveys. Much has been written about the Segrams building in other books, but this book will give you a better understanding of why houses in the South are brick with external chimneys and New England houses are clapboard with internal chimneys.

Lady on the Hill: How Biltmore Became an American Icon

Average customer rating:

Lady on the Hill
Like Going To Biltmore School
Biltmore Since George Died
If you are interested in the Vanderbilts or the Biltmore Estate ... read it!
BILTMORE

Lady on the Hill: How Biltmore Became an American Icon
Howard E., Jr. Covington , and The Biltmore Company
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471758183

Book Description

"What William Cecil has accomplished at Biltmore Estate is one of the great preservation success stories of all time. He has set a high standard for what all historic house museums strive for: magnificently preserved buildings and grounds, engaging interpretation, and—perhaps most challenging of all—economic self-sufficiency. It is no surprise that Biltmore Estate is widely recognized as one of America's finest places to visit."
—Richard Moe, President of the National Trust for Historic Preservation

"Biltmore is a glorious national historic landmark that, through creative vision and entrepreneurial management, preserves and provides insight into a way of life in the early 1900s. Bill is the imaginative and multifaceted leader who has built this great monument to enrich his community. George and I admire his dedication and success."
—George and Abby Rockefeller O'Neill

"Bill Cecil and his team at Biltmore Estate have sure proved that they know how to build a successful business. They did it the old-fashioned way: embrace a bold idea that others said could not be done and—through commitment, determination, and hard work—bring it to life. Their achievement against the odds is inspiring, and their vision and perseverance are valuable lessons to us all."
—Don Logan, Chairman, Media & Communications Group, Time Warner

"If George Vanderbilt did nothing more than engage the two most prominent and storied designers of their time, architect Richard Morris Hunt and landscape architect Frederick Law Olmsted, to carry out his vision of a European estate in the southern Appalachians, he would have created an American icon. The beauty of the method by which the estate was executed and, even today, the meticulous attention to detail, in the presentation and care of the estate by William Cecil, have brought history to life."
—Gary J. Walters, Chief Usher, The White House

Customer Reviews:

Lady on the Hill.......2007-07-12

I've read and studied regarding the lives of the Vanderbilt families and the Biltmore inparticular. This is truly one of the BEST books I've read. We've all learned about the house and George Vanderbilt's ideas and thinking on building Biltmore. This book describes the life of his wife Edith and their daughter Cornelia after his death and what they had to go through to keep Biltmore after his death. The research is absolutely amazing. For anyone who is interested or obsessed with The Biltmore, this is a MUST read.

Like Going To Biltmore School.......2007-06-27

Half way through the book it just becomes tedious. There is a fair amount of repetition. I had to purchase another book because this one lacks enough photos. We are planning a trip there in the coming weeks
and now I think I know more than I need to know.

Biltmore Since George Died.......2007-03-09

This book is intriguing for those who enjoy nonfiction. It describes how Biltmore formed a business to keep from being sold and subdivided, what happened to the family members since George's death, and the relationship between Biltmore and the city of Asheville, among other things. It is extremely interesting if you would like to know more about the history of the estate and its families.

If you are interested in the Vanderbilts or the Biltmore Estate ... read it!.......2006-11-26

There is not a whole lot of literature around when it comes to the Vanderbilts and the Biltmore. SO this book is a refreshing and very easy to read story about the Vanderbilts and their successes leading up to the building of Biltmore taking 6 years.

Everyone that can find the time and is planning to visit the Biltmore should read this before going. The Biltmore is so large and there are so many things to see that a visit requires some advanced planning to get the whole picture about this family and this American marvel. After our first visit to the Biltmore during this year's Christmas lights, we bought an annual access pass (upgrade while your day pass is still valid and you save a bundle), this and a picture history book. Now we are planning to go back and be prepared to really udnerstand this marvellous site.

BILTMORE.......2006-10-09

Very interesting read on how Vanderbilt heir's found a way to afford to maintain this behemouth in the foothills of the Appalations. Biltmore is without peer as far as American's great houses go, it looks like the kind of place Frances I and Catherine de Medici would have felt right at home in, it's quite simply a breathtaking tour de force, but as such a true money pit and the proverbial white elephant. You have to give Vanderbilt heir, Mr. Cecil, credit for finding people to tell him how to do what his grandfather could not, and that is to make this place, if not make money, at least break even; indeed, not an easy task. As someone who has toured Richard Morris Hunt's anachronistic Biltmore, I for one applaud his efforts; the mansion looks great and the tour is very well persented, although, very expensive, but I suppose one has to look at it as a donation of sorts, to help to assure the vital survival of this singular American mansion, and the fact it helps enrich, the already rich Vanderbilt's, I suppose it an unfortunate biproduct I can live with, frankly the Vanderbilt's, thanks to the slash and burn ruthlessness of the Commador, will probably always have wealth, well at least they gave us Anderson Cooper. Good read, highly recommended.

L.L. Bean: The Making of an American Icon

Average customer rating:

Not to be passed by....
Business primer
Fan of the L.L. Bean Store, but not this book
Good Read
For fans of Leon Gorman, not fans of L.L.Bean

L.L. Bean: The Making of an American Icon
Leon Gorman
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1578511836

Book Description

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity.

Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman’s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L.. bean legacy—during the best and worst of times.

Customer Reviews:

Not to be passed by...........2007-10-01

My Grandfather was an Adirondack Hunting/Fishing guide during the 1930s and 1940s. He had many items in his inventory that came from L.L. Bean. Being curious, I went to Freeport, Maine to visit the store. I was surprised to be there at a book signing. The signing was for "The Making of and American Icon" written by Leon Gorman. I was honored to meet this unbelievable person as well as his wife. Mr. Gorman signed my copy, listened to my short story and off I went. It was a great experience! This book is written very well with a great story to tell. If you're at all interested in L.L. Bean and the business' evolution, this is a book for you. Loads of great history and personal accounts from the people who actually worked and lived the history. Very well written. I'm keeping this one as an heirloom.

Business primer.......2007-08-17

Following military service, the author, grandson of L.L. Bean, (the company's founder), was advised by the placement office at his alma mater, Bowdoin College, to seek employment at L.L. Bean in Freeport. Leon Gorman noticed that in comparison to the catalogs of the thirties, where copy was written by L.L., the catalog in 1959 was a hodgepodge.
In 1960 L.L. Bean was about ninety and responsible for decisionmaking, but not capable of conducting the business. There were no systems of manufacture or sales. Work in the core business had virtually stopped in wartime when manufacturing was devoted to turning out goods for the government. Resumption of the core business had been feeble in execution. Response to customer orders was slow. There were arguments with customers. Employees were ill-paid, but the establishment was known as a good place to work. (There was a bonus plan.) There was no pension plan. Many people filling critical positions were elderly. The author's father had worked for the company.

Interestingly, during an era of vigorous leadership by the founder, the thirties, the company did well. By the 1960's his vision of the company was failing and there was no succession planning. Two secretaries oversaw order entry and mailing list tasks, in one instance, and advertising and catalog preparation, in the other instance. They consulted the founder and his demoralized son Carl only when necessary and then pushed and cajoled the men into making decisions in order to have things run smoothly. Wid Griffin, a third key employee, was particularly useful when sales increased during the Christmas season, (twenty-five percent of the annual business was done then in one month). Leon Gorman, the author, had a favorite competing company, Abercrombie and Fitch. It had high-quality credentials. A less desirable aspect was its elitism. Leon added items to the catalog by subterfuge, using the new items first in circulars. Following the deaths of his grandfather and uncle, Leon was named President of the company in 1967.

In the 1970's L.L. Bean mailed more catalogs than its competitors. Heavy inventories were maintained to support service levels. It was becoming a clothing-driven company. Leon's leadership training had been acquired from the Boy Scouts and the Navy. The challenge was to maintain old-fashioned values in a rapid growth environment. Leon Gorman's professional managers at Bean included John Findlay, Bill End, Norm Poole. L.L. Bean became fashionable for a time. The fashion wave crested in 1983. Growth stalled. Then the company grew by twenty percent in 1985! Specialty catalogs were added. In 1989 there was a fall-off in sales. The company was following a 'best' strategy which was costly in terms of return on investment. It was ringed by competitors copying its successes. There was a dichotomy between the active outdoor sphere, the area of the brand, and casual apparel, place of the greater number of sales. The managers sought to meet the conflicting demands articulated by the directors.

In the early 1990's some of the leaders resigned to be replaced by people up from the ranks or drawn from the outside. A scheme termed Total Quality was pursued for more than six years. In 1995 the L.L. Bean Japanese business collapsed, suddenly, and there was an actual over-all decline experienced from 1996 to 1998. Consultants discovered that within the company at the higher levels of management there existed self-censorship and conflict-avoidance behaviors. Chris McCormick became President of L.L. Bean in 2001.

This is a wonderful book, particularly for readers who would love to learn about a business compelled to be both traditional, unchanging, and up-to-date to maintain the interest of its loyal customers.

Fan of the L.L. Bean Store, but not this book.......2007-05-08

I bought this book during one of the several trips my family and I take each year to the the flagship store in Freeport, ME. We love the store, their products and the shopping experience at L.L. Bean so I was excited to read this book. I am disappointed to say the least and struggled to get through it. It is a book written by Leon Gorman about himself, which is fine had it been labeled an autobiography, but all I got out of it was him constantly telling me how smart he is and how he alienated several members of his senior management. It wasn't at all what I was expecting and am disappointed.

Good Read.......2007-03-23

Great overall american success story, not only about business stratigy but personal quest to be the best. LL did it his way and Leon did too, but achieved greatness by realizing the steps to operate succesfully, profitable, and seen the future and changed with the times. I guess you do not have to always concentrate on the bottom line to become an industy giant. Leon is a true inspiration!!!

For fans of Leon Gorman, not fans of L.L.Bean.......2007-01-31

Pay attention to the fact that this book is from the Harvard Business Review. It reads like a giant case study. This is not an entertaining history of consumer favorite L.L.Bean. Far from it. It's supposed to be a swashbuckling tale of the management career of Lean Gorman, grandson of L.L. Bean. A story of the company would start with LL himself. Instead this starts with the early career of Gorman (who cares?) and plods through every consultant he ever hired for the company.

Harley-Davidson: A Three-Dimensional Tribute to an American Icon

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A marvelous and beautiful pop-up historical work of of art

Harley-Davidson: A Three-Dimensional Tribute to an American Icon
Jerry Hatfield , Harley-Davidson , Dawn Bentley , Jim Deesing , and Rodger Smith
Manufacturer: Piggy Toes Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1581170130

Customer Reviews:

A marvelous and beautiful pop-up historical work of of art.......1999-01-03

This book is sure to sit on may coffee tables of both those who own and ride Harley's, as well as those who appreciate the beauty of the machine, it's legacy and the creativity in which the book was put together. The Harley logo on the front of the book, when pressed, gives the sound of a Harley engine being started and then fades in the distance. I recommend this book for teenage through senior. By the way, I don't drive a Harley or am connected to the company!

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Tamayo: A Modern Icon Reinterpreted
Diana C. Du Pont
Manufacturer: Turner
ProductGroup: Book
Binding: Hardcover

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ASIN: 8475067468
Release Date: 2007-01-15

Book Description

Rufino Arellanes Tamayo was a leading Modernist who brought Mexico international acclaim through his development of a new form of abstract figuration, that ultimately made him one of the most recognized and respected painters of the twentieth century. A Zapotecan Indian born in the state of Oaxaca in 1889, he was exposed as a young man to the cultural wealth of pre-Colombian Mexico while working as a draftsman at the National Museum of Archeology in Mexico City. While his contemporaries Siqueiros, Rivera and Orozco were advocating art with a message, often political, Tamayo's work focused on plastic forms integrated with a masterful use of colors and textures. Early in his creative life, Tamayo kept strict linear perspective, and later he explored Cubist issues, but in the end he created a style that was all his own, participating in the development of "Mixografia," a graphic technique used to obtain colored and textured three-dimensional printing on handmade paper. Published on the occasion of the first major U.S. exhibition of Tamayo's work in nearly 30 years, curated by Diana C. du Pont with Juan Carlos Pereda, Tamayo: A Modern Icon Reinterpreted offers a comprehensive view of the artist's work throughout his life, accompanied by eight wide-ranging essays featuring fresh new readings from top scholars. This detailed study of Tamayo's creative methodology is the most complete book on the artist to be published in more than 10 years.

History: Fiction or Science? Chronology 2 (Chronology)

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Check and see
Suprise! Suprise!
Prescient St Augustine?
Something of a disappointment
Romulus courts Helen, Paris founds Rome, Moses goes to Troy..

History: Fiction or Science? Chronology 2 (Chronology)
Anatoly T Fomenko
Manufacturer: Delamere Resources LLC
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621066

Product Description

`History: Fiction or Science? Chronology 2` is the second volume of the most explosive and astounding tractate on history ever written - however, every theory it contains, no matter how unorthodox, is backed by rock solid scientific data. The book is easy and pleasant to read; it is well-illustrated, contains hundreds of charts, graphs and illustrations, copies of ancient manuscripts, and countless facts attesting to the falsity of the chronology used nowadays. You will be amazed to discover: - That the chronology universally accepted today and taken for granted is simply wrong; - That ALL methods of dating of ancient sources and artefacts known today are erroneous or non-exact; - That there is not a single document that could be reliably dated earlier than the XIth century; The Author refers to the Middle Ages as the Antiquity and proves mutual superimposition of the Second and the Third Roman Empire, both of which become identified as the respective kingdoms of Israel and Judah. Furthermore, he asserts that the famous reform of the Occidental Church in the XI century by Pope Gregory Hildebrand was the reflection of the XII century reforms of Byzantine emperor Andronicus who in his turn identifies with Jesus Christ. The Trojan war counted by Homer happened only as late as of the XIII century A.D. and the great poet actually lived in XIV century A.D. No stone in history of Antiquity is left unturned. Literally. This book is the beginning of a major correction to the chronology we live with.

Customer Reviews:

Check and see.......2007-06-21

I don't care what other people say of this book. Those affirmig it's fake, they hadn't ever read it. Or have some special reasons to do so. "Living is easy with eyes closed, misunderstanding all you see..." This book won't make you feel comfortable. It'll make you feel free. It'll make you feel you're "not the only one" to feel you'd been lied to for centuries.

Suprise! Suprise!.......2007-03-22

Here is a serie of books which turns "the whole world" upside down. I learned a lot of it and I hope that a new book from A.T. Fomenko will follow very quick. A absolute must for everybody who is interested in history or even a little bit from it.

Prescient St Augustine?.......2006-02-05

We can so far divide the New Chronology into the following three parts:

a) The verifiable theory that proves consensual chronology wrong with the aid of astronomy, statistics and mathematics;

b) The new chronology hypothesis based on a new understanding of known historical facts and the most likely logical explanation of the most obvious inconsistencies inherent in the official version of history;

c) The history conjectures, that is experimental historical reconstructions based on assumptions that the authors believe to make sense in the light of their research and linguistic parallels - void of ironclad factual support to date.

Fomenko's theory complies with the most rigid scientific standards as a whole:

It gives a coherent explanation of what we already know.

- It is consistent: independent lines of inquiry all lead to the same conclusion.

- The predictions it makes are confirmed empirically.

Fomenko goes by the following axioms:

- Chronology is the basis of history;

- Human evolution has always been linear, gradual and irreversible;

- The "cyclic" nature of human civilization is a myth, likewise all the gaps, duplicates, "dark ages" and "renaissances" that we know from consensual history;

- The accumulation of geographical knowledge as reflected in cartography is a gradual and irreversible process;

- The chronological distance between a given manuscript and the events described therein is proportional to the amount of distortions it contains;

- There is no "useless" information in authentic ancient sources.

Why the mainstream historians do not shower mathematician Academician Dr.Prof Fomenko with thanks and laurels?

The Russians:

Because Fomenko asserts that there was no such thing as the Tartar and Mongol invasion followed by three centuries of slavery, providing a formidable body of documental evidence to prove his assertion. The so-called "Tartars and Mongols" were the actual ancestors of the modern Russians, living in a bilingual state with Arabic spoken as freely as Russian. The ancient Russian state was governed by a double structure of civil and military authorities. The hordes were actually professional armies with a tradition of lifelong conscription (the recruitment being the so-called "blood tax"). Their "invasions" were punitive operations against the regions that attempted tax evasion. Fomenko proves that Russian history as we know it today is a blatant forgery concocted by a host of German scientists brought to Russia by the usurper dynasty of the Romanovs, whose ascension to the throne was the result of coup d'état, charged with the mission of making their reign look legitimate. Fomenko proves Ivan the Terrible to be a collation of four rulers, no less. They represented the two rival dynasties - the legitimate rulers and the ambitious upstarts. The winner took it all! Over some 30 years of controversy, Russian historians have made a most remarkable transition - they were initially accusing the young mathematician Fomenko of anticommunist dissident activity and attempts to deface the historical legacy of Soviet Russia; nowadays the middle-aged mathematician is accused of adhering to "pro-communist Russian nationalism" and defacing the proud historical legacy of Great Russia.

The Westerners:

Because Fomenko blows consensual Russian history to smithereens, successfully removing a crucial cornerstone from underneath the otherwise impeccable edifice of World History. Fomenko adds insult to injury, wiping out one by one the Ancient Rome (the foundation of Rome in Italy is dated to the XIV century A. D.), the Ancient Greece and its numerous poleis, which he identifies as the mediaeval crusader settlements on the territory of Greece, and the Ancient Egypt (the pyramids of Giza become dated to the XI-XV century A. D. and identified as the royal cemetery of the Global "Mongolian" Empire, no less). The civilization of the Ancient Egypt is irrefutably dated to the XII-XV century A. D. with the aid of the ancient Egyptian horoscopes cut in stone. He was the first one to decipher and date all such horoscopes, coming up with mediaeval dates in every case. English historians rage at the suggestion that the history of Ancient England was de facto a Byzantine import transplanted to the English soil by the fugitive Byzantine nobility. To reward the English historians who consider themselves the true scribes of World History, the cover of the present book portrays Tintoretto's Jesus Christ crucified on the Big Ben.

The Chinese:

Because Fomenko wipes out the Ancient History of China outright. No such thing. Full point. The compilation of the so-called Ancient Chinese History is reliably datable to the XVII-XVIII century only. It is perfectly recognizable as the Ancient European history, reworked and transcribed in hieroglyphs as yet another historical transplantation, this time performed on the Chinese soil by the loving Jesuit hands. The Chinese are the next in line to go berserk. Chinese history is inevitably bound to get both more ancient and more eventful, proportionally to the growing involvement of China in the world affairs. Chinese historians will keep on finding valid proof of prehistoric Chinese spaceflights until the Politburo orders them to shut up.

The Arabs:

Too bad. Islam with all its key figures is datable to XV-XVI century A. D. Arabic historians may find consolation in the crucial historical role of the Ottoman Empire in the XVI-XVII century. The trouble is that this empire was initially a Christian state, with Hagia Sophia identifiable as Temple of Solomon, according to Fomenko! We can only guess if the acquisition of Alexander the Great (a Macedonian and a Christian) as the founder of the Muslim World Empire will make Fomenko's theories more acceptable to the Arabic mainstream. He certainly does not spare any holy cows at all, claiming The Stone of Qa'Aba in Mecca to contain the lost Arch of the Covenant.

The Divinity:

Despite of reiterated statement that his theory is all about chronology and not Religion, Fomenko stirs up a whole condominium of wasp nests. His collection of anathemas, fatwa, and other condemnations from all parties concerned is already considerable. Little wonder, considering that the history of religions à la Fomenko looks as follows: the pre-Christian period (before the XI century and JC), Bacchic Christianity (XI-XII century, before and after JC), JC Christianity (XII-XVI century) and its subsequent mutations into Orthodox Christianity, the Catholicism, Islam, Buddhism, and so on.

According to Fomenko we know strictly NOTHING about the events that predate the X century A. D.

St Augustin was prescient when he spoke unto us: "be wary of mathematicians, particularly when they speak the truth."

Something of a disappointment.......2005-09-09

After having read the first volume of this expected series of 7 volumes I was triggered by the thesis of these authors that ancient Greek and Roman history did in fact take place in the Middle Ages. So I started studying medieval history of the Middle East - also known as Islamic history - to find out if the opponents of the ancient Greeks and Romans - the Acheamenid Persians, Sassanids, Scythians, Egyptians, etc. - also have their duplicates in medieval history. My search was disappointing: none of the many medieval Islamic dynasties seemed to correspond to the ancient middle eastern rulers.

However, I did find a close correspondence between Herodotus' Persian kings and medieval events:

- the defeat and capture of an Anatolian king - the Lydian Croesus - by the Persian conqueror Cyrus is identical to the defeat and capture of another Anatolian king - sultan Bayezid - by the Asian/Mongol conqueror Tamerlane;
- the Persian conquest of Egypt by the cruel tyrant Cambyses reds almost exactly as the Ottoman conquest of Egypt by Selim the Grim (note the nickname!);
- Darius the Lawgiver of the Persian Empire looks very much alike to Sulayman the Magnificent, the Lawgiver in Islamic history;
- Xerxes, whose main claim to fame is to be defeated by the Greeks at the naval battle of Salamis, looks like Selim II (the Sot) whose main claim to fame is to be defeated by a Spanish-Italian alliance at the naval battle of Lepanto.

I should have expected Fomenko et al. to arrive at similar conclusions, however, they claim that the Persian kings are the alter egos of the Angevin kings of Sicily whose biographies do not contain the exploits of the Persian kings.

The similiarities I indicate lead to the conclusion that Herodotus must have written his Histories at the close of the 16th century. But this is extremely late, given that Herodotus is "the Father of History", so therefore all other "ancient" histories must have been fabricated even later. Yet, the founders of modern chronology - Scaliger and Petavius - laid their foundations also at the close of the 16th century and had the full corpus of ancient histories already at their disposal.

It seems to me that Fomenko has to address these inconsistencies, maybe in the forthcoming 5 volumes?

Another critique of their book is that the correspondencies between different rulers are often based on a superficial comparison of the biographies; upon a more thorough comparison many details appear that do not correspond at all.

Finally, the authors rely heavily on the works of Gregorovius (1821-1891!!) - his medieval histories of Rome and Athens - as the source of medieval history; these works are - at least in the West - hoplessly outdated and have been superceded by more up-to-date works (for instance, Julius Norwich's trilogy on Byzantine history is not even cited).

Romulus courts Helen, Paris founds Rome, Moses goes to Troy.........2005-07-30

If you agree with Fomenko that Roman chronology is basically the foundation of the entire edifice of global chronology; you would also certainly agree that despite its numerous gaps and inconsistencies, Roman history is the best-documented field of ancient history, and thus a reference scale. But how well is the actual date of the Eternal City's foundation known?

Firstly, Rome is supposed to have been founded by the Trojans who had to flee after the fall of Troy. Some claim Rome to have been founded by Aeneas and Ulysses shortly after Troy had fallen; others are of the opinion that there was an entire dynasty that ruled for 500 years between the fall of Troy and the foundation of Rome.

Well, that's just an innocent 500 years long misunderstanding compared with what heretic Fomenko says, asserts, proves in his second volume: Second Roman Empire, Third Roman Empire, Biblical Kingdom of Israel, Biblical Kingdom of Judah, Holy Roman Empire are stories about basically same events, written from different points of view at different times. The underlying events have actually taken place during xii-xv cy. These histories have been written and perfected by multitude of highly talented humanist and clerical writers of xiii-xvi cy disguised as "ancients" with glorious names like Homer, Pluto, Thucydides etc..Chronology 2.0 beta..

Historians are kindly invited to report the bugs.

American Icons [Three Volumes]: An Encyclopedia of the People, Places, and Things that Have Shaped Our Culture

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American Icons [Three Volumes]: An Encyclopedia of the People, Places, and Things that Have Shaped Our Culture

Manufacturer: Greenwood Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0275984214

Book Description

What do Madonna, Ray Charles, Mount Rushmore, suburbia, the banjo, and the Ford Mustang have in common? Whether we adore, ignore, or deplore them, they all influence our culture, and color the way America is perceived by the world. This A-to-Z collection of essays explores more than one hundred people, places, and phenomena that have taken on iconic status in American culture. The scholars and writers whose thoughts are gathered in this unique three-volume set examine these icons through a diverse array of perspectives and fields of expertise. Ranging from the Alamo to Muhammad Ali, from John Wayne to the zipper, this selection of American icons represents essential elements of our culture, including law, art, food, religion, and science. Featuring more than 100 illustrations, this work will serve as a unique resource for students of American history and culture. The interdisciplinary scholars in this work examine what it means when something is labeled as an "icon." What common features do the people, places, and things we deem to be iconic share? To begin with, an icon generates strong responses in people, it often stands for a group of values (John Wayne), it reflects forces of its time, it can be reshaped or extended by imitation, and it often breaks down barriers between various segments of American culture, such as those that exist between white and black America, or between high and low art. The essays contained in this set examine all these aspects of American icons from a variety of perspectives and through a lively range of rhetoric styles. Among the icons examined here are:

The Alamo

Barbie

Ray Charles

James Dean

Ford Mustang

Jimi Hendrix

Las Vegas

Madonna

McDonald's

Peanuts

Route 66

Superman

Viagra

Wal-Mart

Oprah Winfrey

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