Book Description
Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!
Customer Reviews:
Don't start your professional photography career without this!.......2007-09-06
More than 80% of new businesses fail and photography studios are probably one of the more susceptible to failure. Being a good photographer and understanding the technical skills necessary to be a successful photographer are a good start, but succeeding as a professional photographer and running a studio require a lot more than just being able to handle a camera.
This is where this excellent book comes in. Written by a professional studio photographer, it leads you through setting up your business, dealing with clients, marketing & selling for a variety of market sectors, as well as legal issues, advertising and much more.
Everything is clearly written and explained, backed up by the personal experiences of the author. Easy to read and digest, this is the perfect introduction to the business of photography.
As a professional photographer myself, I can honestly say that I wouldn't be where I am today without this book. Being a professional photographer is 10% photography and 90% business. Dealing with that fact can be hard for many of us, but this book is of invaluable help.
was hoping for more.......2007-08-06
I was dissapointed that the author mainly discussed wedding photography. I understand this is the bread & butter of the business, but the book should have therefore been titled: "How to Start & Run a Wedding Photography Business." If you are looking for info on starting other types of photography studios, you may be better suited to look elsewhere.
A good read........2007-06-14
A good book. Very American in style, but lots of useful tips for the young photographer.
Covers every possible detail.......2007-03-21
This book is like having a best friend in the photography
business sit down with you and tell you exactly how it all works.
The author spares no details and covers every single aspect of the business he can possibly think of.
This book has a very practical,down to earth common sense approach that is encouraging but realistic at the same time.
I can't think of anything he has left out.
This should be called "the Photographer's Mentor" - an exceelent read........2007-01-15
This book is a must have and a must read for anyone wanting to begin the business of sudio photography and looking for solid advice and clear instruction on how to do that intelligently. In his many years as a successful photographer, with more than 1900 weddings in his portfolio, Lilley brings to the table the practical do's and don'ts needed to for one to suceed.
Lilley works through all the day to day aspects of how to run a studio, including where to locate your business in the community based upon the market share of the public that your brand of photography is aimed at. He shares his detailed insights on how to handle the images from digital cameras with redundant copies. He gives great instruction on how to solicit the funding for a new business by using a business plan, and how to solicit a customer based through marketing yourself to your public
He provides a strong framework of how to shoot and what to shoot when it comes to weddings, portraits, high school senoirs, etc. and the workflow for each of these widely differing types of photography.
If you are going to buy one book to read before plunging into your own business as a photographer this is the one book you must buy.
Book Description
From standard practices in stock and assignment photography to special one-time decisions such as acquiring a digital workstation, this “business bible” provides the latest answers to any legal or business question an aspiring or professional photographer can ask. In eleven in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Sixth Edition also features dozens of ready-to-copy legal and business forms, helpful checklists, and an extensive cross-media bibliography.
The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 50 years. It is the accepted authority setting the standards for business practices in professional photography.
Customer Reviews:
The Photographer's Business Bible.......2007-03-12
If Your the type of photographer who just wants to shoot nice photos this book may not be for you. But if your trying to start a business as a photographer you may want to strap yourself in. I find that ASMP Professional Business Practices in photography: Sixth Edition is the perfect book to get photographers started in addition to lerning how to run a photo Business in the real world. Some of the contents reenforced what I already knew while other contents helped me with some of my weak points. ASMP Professional Business Practices in photography covers a large specturem of different types of photography and I will no doubt refer to the book in the future.
Sometimes young adults will tell me that they want to become photographers and I just tell them to major in business and minor photography, But if you missed that boat this book is the next best thing.
A must read.......2007-01-03
This book is filled with important information that will help prepare any photographer looking to run their own business. It is a must read since it familiarizes you with the standard forms, and ways of conducting relationships with your clients.
Photographers!!!.......2006-03-22
Every photographer wanting to become pro should get this book! :) For a photography book....it lacks nice pretty pictures. It's mainly just plain text, but good info.
A Camel.......2005-07-16
Amongst professional photographers it's almost an axiom that they knew little about the business end of photography when they started taking pictures for a living. This book aims at remedying that condition. It has chapters on assignment and stock photography; pricing and estimating; negotiating fees and agreements; rights and value; formalizing agreements; copyright; electronic technology, business and marketing strategies; book publishing; and professional services. Unfortunately, like a camel, which is a horse built by a committee, this book varies widely in its usefulness for the business of photography. Among other reasons, this is because the chapters, and sometimes parts of chapters, are written by different authors, so that the work is not integrated and some important business areas are omitted.
The first two chapters which deal generally with the nature of stock photography versus assignment photography are quite good and will be helpful to anyone making the transition from one type to another.
Some chapters are first rate. The chapter on pricing and estimating takes an economic approach rather then asking, "what are my competitors charging?" It asks the question what price does the photographer need to establish in order to support himself and his business. Unfortunately, the book is not blunt enough to say that, if you don't expect to get the resulting price, you shouldn't be in the market.
At the other end of the scale is the chapter on marketing. Apparently six different authors each contributed their own uncoordinated efforts. There's some good advice here, but my litmus test was whether the book contained some discussion of how a fine arts photographer finds and approaches galleries. There wasn't much help here.
One area that many photographers encounter trouble with is keeping the books and paying income taxes. Unfortunately there were no references to these subjects. Even if all the book did were refer to a basic text or software, like Quicken or Quick Books and Turbo Tax, which were readily available at the time of publication, it would have been helpful.
This book is a useful guide for the professional photographer to keep on his shelf for a quick answer to many questions he may encounter in business. But for detailed answers, professional photographers will require more help in running their business.
Great Stuff!.......2002-04-19
For anyone in the business or especially getting into it, this is a must have book. Very valuable!
Book Description
Photography is in the midst of a revolution. Rohn Engh shows part-time and professional photographers how to compete with the big agencies by using the Internet--the new frontier of stock photography sales--and by determining how their images, both traditional and digital, are delivered and paid for. A comprehensive guide, sellphotos.com covers everything for photographers from Internet basics and the nature of the stock photography trade to building their own web sites and operating their own business.
Customer Reviews:
Good photo marketing and business book.......2004-07-02
If you've read Rohn Engh's previous book titled Sell and Re-Sell Your Photos, then you might want to skip SellPhotos.com. Approximately half of the information is straight out of Sell and Re-Sell Your Photos.
That said, I would recommend this book to anyone who is interested in learning about the stock photography business. It covers a variety of business-oriented topics, such as forms, letters, pricing, marketing, legal issues, etc. The author's words are very encouraging--by the time you're done with this book, you will feel confident enough to run a successful stock photography business.
As for "Establishing a Successful Stock Photography Business on the Internet," this book falls short. This book was published in January 2000, when the internet was still very much the wild west. The internet, as well as technology in general, has evolved quite a bit in the past few years, making some of the information in this book obsolete.
If you don't mind weeding out the obsolete information, then I recommend this book.
Out of date.......2004-06-12
The book was decent and informative but out of date.It does give you a good idea about using the internet and setting up a web site to help sell your photos in the marketplace.
It was published in 2000. It refers to using windows 95 & 98 and modems with 2800 baud. It is out of date, he needs to update the book.
I paid a discount price of 13.99 for it but it should be selling for less.
I read his other book "How to sell and resell your photos" which was a very good book for photographers thinking of going into stock photography.
It would be nice to see an update with the newer XP operating system and newer software programs and web sites listed.
SellPhotos.Com: Your Guide to Establishing a Successful Stoc.......2003-03-18
This book does have alot of good information in it about establishing an online stock photography business.
I gave it three stars because it is severlly outdated on the technology and URL's that are included as examples.
SellPhotos.com.......2003-03-17
This book has alot of information to help the novice get started in the right direction. There are several tips and points that can help almost anyone get started in Stock Photography.
A major problem that I have with the book; some of the information is dated. The technology is mid to late 90's and several of the links in the book used as examples are broken URL's (they don't work)
Author shares enthusiasm and experience.......2001-09-10
This is a wonderful combination of enthusiasm and practical advice. He is like a kind uncle who wants to show you his favorite subject and help you decide how to make your own version of photography work.
Book Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Customer Reviews:
Best coffee table book!.......2007-08-27
I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.
As advertised - a great buy.......2007-01-11
If you like the Absolut ads, this is a good book for you. It's what you'd expect - big pictures of the Absolut ads with explanations from the ad agency guys who made it happen. A fun coffeetable book.
shaken not stirred.......2006-09-03
Compulsory addition to the coffee table library. An excellent example of a clever, consistent, cutting edge branding campaign helping to position a generic product at the top of consumer mind. Absolut genius.
Absolut Book: The Absolut Vodka Advertising Story.......2005-03-19
Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none. In this fabulous book were are told the inside story behind the marketing and selling of this tasty treat. The paper is first grade and the pictures are outstanding to say the least. Absolut original with a bottle looking like a Roman ruin is probably my favorite one but there are so many nice advertising ideas that have become stupendous posters. Absolute Enivironment is also a nice one. This is a good coffee table book and a nice gift for the person that likes vodka and to read.
WOW!!.......2003-06-19
This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!
Book Description
With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.
PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other side's needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.
Customer Reviews:
Crucial .......2007-02-16
I can't encourage you enough to know the information in this book. There are even forms in the back for you to use when billing people. The last time I brought my invoice to someone they responded about how professional it was. Read this before you start making mistakes that will become very costly to you and your business!
great resource.......2006-11-10
This book was invaluable in the pricing process. It includes guides that most other books of this kind do not. For example, guides for how to calculate your annual overhead in order to take it into account with the pricing of every job. Great book, and I'm sure it will come in handy when it comes to pricing stock images.
great book.......2006-05-21
The only book you may ever need in general stock & assignment photography pricing. This is my conclusion after buying several books. Other books discuss the business but left the pricing. So this topic become "mysterious" for most photographers starting their business. Well thought and the authors are not afraid explaining their ideas in details. Very useful and serves as reference whenever you need it.
For specific subject combine with other book. E.g for nature photography business, combine this book with John Shaw's Nature Photography Business.
an invaluable guide for photographers.......2003-12-07
An invaluable guide for photographers providing information on pricing, negotiation and business behavior with clients, A very good book
An essential book for pro and would-be pro photographers.......2003-04-30
I'm called a veteran photographer these days, but I learned a lot from the newest edition of this book. It's easy to forget expenses when estimating or billing, and the book shows you how to avoid such pitfalls. There are many new stock uses relating to the web etc. and I now have a basis for pricing such uses. If you are starting out, read the book carefully, it's as good an introduction to the business end of photography -- that is of course about making money -- as you will get. If you know a photo student, give it to him or her as a graduation present. Highly reccommended.
Book Description
PHOTOGRAPHY: FOCUS ON PROFIT is a combination profitability handbook and business automation software that enables photography students and experienced professionals to reach the level of profitability and professionalism that is needed to grow in today's competitive marketplace
By using the PHOTOGRAPHY: FOCUS ON PROFIT package on the job, photographers will
* automatically calculate a profit whenever applicable
* ensure a timely return of revenues through instant processing of bills, reminders, and invoices
* create a “virtual paper trail” in the office that can be easily accessed at every stage of the workflow
* apply effective copyright licensing terms to all estimates, invoices, and confirmations
* carry out customized promotions in time-efficient, professional manner
* create documents and reports from cutting-edge, time-proven templates
* instantly call up status reports, detailed client information, and track records
* implement the “best practices of photography” in their business procedures
Customer Reviews:
An indispensable must have!.......2007-03-14
What a gem! This book is for anyone who has remotely considered photgraphy as a business. A straight talk step by step guide to setting up and maintaining your operation right down to properly pricing your fees so you make a consistant profit. A great desk reference every photography entreprenuer should not be without.
Essential Gear.......2003-06-24
Beginner,amateur or professional; "Photography-Focus on Profit" by Tom Zimberoff is a must have for all photographers. Tom provides a written road map that is invaluable to not just the individual, but to photographers as a whole. He guides you from the basics of starting out; continues through the do's and dont's on up to maintaining profitability in this tight market.
That's not all. He also includes the "PhotoByte" program. This amazing software keeps track of all assignments from birth to conception. It guides you step by step.
Want to know how much profit you have made from a particular image? It does it! It keeps track of all profits in general and by individual photographs (it even displays the photo). Want to know which customers still owe money, which one's pay on time and how much profit (or loss) from a particular customer? It does that as well.
Don't want customers seeing the markup on your services? Enter the item(s) and Photobyte shows it on the screen and calculates everything for you... automatically. It even add's the sales tax for you! Keeps track of equipment (with serial numbers), customers, jobs...
This program is heaven sent which means Tom is an angel. If you need direction then this book will give it to you. The program is just icing on the cake.
As a former photographer for the military in Hawaii; I moved to Puert Rico to start anew due to the economic slowdown caused by the 9/11 tragedy. I've worked for many people but never on my own (photography). I had the practical photo experience. But the business side was a stretch and I could only go by "general" business practices.
Tom's book showed me that "general" does not apply to photography. "Focus on Profit" is exactly that. "Focused".
Thanks Tom. This is the best Photography business book I have ever read. It stays on my desk at all times.
An Unbeatable Resource.......2003-06-24
I would consider this book required reading for anyone interested in ensuring their photography career is a profitable one! Focus On Profit is a sensible, easy read with a wealth of information about running a successful business.
The computer software "Photobyte" that is included with it has streamlined my business more than I can say.
I highly recommend this book.
An essential, basic guide.......2003-01-06
Photography: Focus On Profit isn't just another beginner's how-to guide on taking or marketing pictures. Photography: Focus On Profit culls the industry's best practices, using software to put its lessons into practice. Photographers are given all the information needed to incorporate profitability into their efforts. Chapters provide specific guidelines geared to profitability, from buying equipment only when and as needed to generate an immediate payback, to defining a potential customer base. An essential, basic guide.
Book Description
The rapid evolution of digital photography and the ease of distribution over the Internet has transformed the photo industry. Everything from marketing and sales to competitive pricing and job security has been affected. And now that the flood gates have come down, everyone from semi-pros to amateurs to the common consumer affects how business is done, whether it's pricing, assignments, or just getting your photos seen by potential buyers. In a market once dominated by agencies and seasoned professionals, succeeding in today's industry demands a fresh new approach. For those who are just starting out or those who are established photographers trying to compete more effectively in a changing market, Dan Heller's book Profitable Photography in the Digital Age provides a new and progressive approach to understanding and succeeding in the photography business in today's market. It will help established photographers find new strategies for diversifying revenue streams and adding nontraditional sources of income. For serious amateurs, this book explores realistic perspectives on what to expect and how to gauge their aptitudes for making it in this highly competitive arena. Profitable Photography in the Digital Age shows how photography is more accessible than ever to the average person, even though making money with photography can be more challenging. It also offers new ways of teaching (and learning) the basics of the photo industry apart from just making an impressive portfolio or reaching the right art director. It outlines some of the available paths to success, examines the methods available and provides the analysis on which methods achieve the desired results. While there is heavy competition, many new opportunities have opened up and more buyers are entering the field. "The digital era isn't just about making great websites or being great at photoshop," says Heller. "One must be able to work within that and many other mediums to broaden one's reach and market segments. What's more," he says, "the buyer's perception of images and the culture of the business has also taken an abrupt turn that isn't as accommodating to the traditional models as it once was." By following Heller's strategies and integrating the concepts presented in Profitable Photography in the Digital Age, anyone who wants to have a career in the photo industry will have the tools he or she needs to succeed.
Customer Reviews:
A good dose of reality.......2007-08-12
The best book on the Photography business to date. It may be hard for some to swallow, but sometimes when you are forced to look in the mirror and evaluate the decisions you have made in your life and career, it's easy to criticize the one forcing you to do so. Dan has written a book that should be a classic for anyone even thinking about making money from photography at any level, be it just an amateur wanting to make a few bucks to support his equipment habit, or the serious photography looking to make a true career in the business. A must read for the new and the seasoned.
Profitable Photography is tough to get through.......2007-07-18
While this book was intended to be directed to photographers, I feel it is firstly just another sales book. The jargon and hairsplitting discussion on career direction and the importance of branding your product had a few nuggets of helpful information, nonetheless finding a way to apply it to my needs was a stretch.
yet another chatty "how to" book.......2007-03-18
I was all excited after reading about him on-line and I had the impression this would truly be an insightful book. Well, he talks a lot, most of it common sense. I'm pretty disappointed by it.
Just the Facts........2007-01-12
It's what you need to know. The good, the bad, and the ugly truths about the photography business. If you only want to buy one book on this topic, this is it.
Very well written book.......2007-01-12
I thoughly enjoyed reading this book. It has very up to date info about the internet. I also thought he covered many topics like business types, stock agencies, and webpages better than other books I have read. Highly recommend this book to anyone wanting to go into stock photography business. This book mainly deals with stock photography business, not other types of businesses.
Download Description
Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business, this book provides crucial marketing, business, and legal know-how for every step of the process.
Customer Reviews:
Informative. .......2007-09-19
I am not a freeelance photographer, but wanted to learn what it takes to be one. I will definately keep my day job!
Starting Out.......2005-08-19
When I first encountered this book and glanced through its index, after noting that it had been published by the American Society of Media Photographers and Allworth Press, I expected it to be a version of "ASMP Professional Business Practices in Photography"...light. The latter book was designed to help professional photographers with the business aspects of their careers (but I found it omitted reference to many important business questions). I was wrong.
This book purports to be aimed at people who are interested in becoming professional freelance photographers and it starts out simply in the first part with a broad overview, including comparisons of the advantages of attending a photography school and apprenticing to a professional photographer and selecting equipment. It was simple stuff to be sure but I'm told many people entering the career need this type of information.
But when Part II came, there was more meat. It was a first for me to encounter a photography business book that actually talked about where the new professional was going to get his startup cash: family, friends, a working wife, or even (highly unlikely) a bank loan. The short chapter on location and leases even referred to things like zoning and subletting. There was even a section that talked about the collection of sales taxes and resale certificates for tax exemption. The chapter on insurance covered a topic you never hear even experienced photographers talk about although you know they all need it.
Part IV on negotiating contracts and prices even had a pricing model that looked at the costs of creating photographs and suggested that if the photographer could not set his prices high enough to cover his costs (including his own draw) he should not enter the business.
Part V called "Photography and the Law" discussed copyright, privacy and hiring an attorney. It even had a section on income taxes with suggestions on how to keep the books, which combined with an earlier reference to the software Quicken, talked about an issue that the new photographer usually doesn't even think about facing.
You may have noted that I haven't discussed Part III on marketing, which I found the weakest part of the book. It was disjointed and not comprehensive, although most photographers would probably benefit from reading the short but well written chapter called "The Web Site as Marketing Tool." If you want to understand what's involved in marketing I would suggest Scott Bourne's little book "88 Secrets to Selling & Publishing Your Photography."
This is not to suggest that this is the only business text a freelance photographer will ever need. Far from it. With the exception of the chapters on copyright and privacy and releases (which I think covered the fields very well) every one of the issues raised by the book will require more extensive study. But the book will highlight areas of the business of photography of which the beginning freelancer would never think until a major problem exploded in his face. Presumably, that's a good enough reason for him or her to read the book.
Lots of good information but a very dry book........2005-04-21
This book contains a lot of infomation on how to get started on photography from a business perspective- However a lot of the chapters are taken from other books. Also it is very dry reading- kinda like reading a text book, its stuff you should know but you probably take a few naps before you actually finish the book.
A basic guide to beginning a freelance photography career.......2003-12-08
Talented with a camera? Check out Starting Your Career As A Freelance Photographer, a basic guide to beginning a freelance photography career, which covers everything from skills needed to equipment, locating clients, and building portfolios of successful projects. The meat of Starting Your Career As A Freelance Photographer lies in its photography-specific business savvy, from negotiating contacts and pricing to studio management.
Book Description
Whether you're toying with selling a few of your favorite digital photos or hoping to go completely professional, you need to read this comprehensive analysis of the business. It's utterly realistic about what to expect and how to gauge your own aptitude for making it in this highly competitive arena. The author, himself the owner of an extremely successful online stock photography company, begins by debunking misconceptions and defining the various possibilities open to photographers so they can pinpoint a compatible business model. An overview examines the different types of equipment and how they increase sales potential, and you're also given the lowdown on image management, advice on dealing with legal issues, ideas for establishing an online presence, and guidance on identifying buyers for your product.
Customer Reviews:
Great for a non-pro.......2007-06-06
I'm not sure what the two other reviewers were thinking when they gave this two stars, this book is awesome. Surely, if you're already making money at this, the book may not be too useful to you, but if you're thinking of getting started and don't know how to get a foot in the door, this book is great. It goes over the major issues in a very plain, straightforward way. It talks about everything from equipment to software to business models, to advice about taking good pictures. Surely, the book can't tell you "sell your pictures on this site" or "talk to this person if you want to open a gallery" but it gives you a good framework for understanding the business, what area is right for you to target your photo sales, etc.
The writing is easy to read and digest. The author has a funny sense of humor, but unlike one of the other reviewers, I don't think he's cocky at all.
It would have been nice if the other reviewers suggested a BETTER book than this one on the same subject, because I haven't found a better one.
Disappointing lack of useful information.......2007-04-13
On the surface of it, this book seemed to cover what I was looking for, but it only took me 5 min after receiving it to realize that it would not be very useful. The format is chatty and rather uninformative and states mostly the obvious, like the fact that you can make money by selling prints, or pictures on the internet, but without much actual information on how to do so. The book does contain a lot of nice pictures (presumably by the author), but the print quality is actually surprisingly poor for a photography book.
Fairly informative, not quite what I was looking for.......2007-04-06
From the cover and a quick glances at some of the colorful photo filled chapters, this book seem promising at first. But the cliched saying of never judge a book by its cover has taken its toll. This book provides marginal advice on how to -potentially- make a profit from the wonderful world of digital photography, however, it fails to give any real world working model on how this can be accomplished.
Most of the marginally useful advices and sales model, i.e. pricing structure on stock photos, are based on the author's own personal preference and experience, rather than taking into account the wide breadth of pricing methods that exist in the real world of photography.
This is a great book for amateurs that are trying to break into the business of selling their prints from an outline or a strict table-of-content perspective of the available methods and channels of distribution to target, e.g. card stock, stock photo, art fairs, etc.
Most of topics cover seem to be more 'theoretical' than actual real-world hands down information and the author seems to expend more time, energy and care in expressing his disdain (with a condescending overtone, might I add) toward enthusiastic amateurs that aim to make it big and quick. His favorite recurring adjectives for such amateurs includes, but certainly are not limited to: prima donnas, pretentious, and pretend aficionado. Heller may be a [self-aggrandizing] professional photographer, but anyone with such high caliber should be more helpful, than pompous or supercilious. Remember Heller, you were an amateur at one point too.
Further more, Heller likes to take a seemingly interesting idea, get your hopes up and then tell you why you shouldn't pursue it because the odds are just too high against you.
Bottomline: If you are serious about licensing your photographs for use, then this book does not really cover the core foundations that you need to get your feet wet. On the otherhand, if you want to take a look at what you can do to -potentially- make a profit from your hobby, then this book basically gives you an -general- idea.
I'd give this book a 1-star for the lack of usable information and the author's cockiness, but it does contain some interesting theories and sales model to warrant a 2-star rating.
Well worth the money and the wait!!.......2006-02-17
Dan Heller has been sharing his insights and experience on his web site for some time. Now, this book has captured just that insight and experience in one, easy to read volume. For anyone who is thinking about making photography their livelihood or for amateurs who are interesting in what it takes to succeed, this book is a goldmine of information.
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Still Life : Irving Penn Photographs, 1938-2000
Irving Penn: A Career in Photography
Woman in the Mirror: 1945-2004
