Book Description
Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!
Customer Reviews:
Don't start your professional photography career without this!.......2007-09-06
More than 80% of new businesses fail and photography studios are probably one of the more susceptible to failure. Being a good photographer and understanding the technical skills necessary to be a successful photographer are a good start, but succeeding as a professional photographer and running a studio require a lot more than just being able to handle a camera.
This is where this excellent book comes in. Written by a professional studio photographer, it leads you through setting up your business, dealing with clients, marketing & selling for a variety of market sectors, as well as legal issues, advertising and much more.
Everything is clearly written and explained, backed up by the personal experiences of the author. Easy to read and digest, this is the perfect introduction to the business of photography.
As a professional photographer myself, I can honestly say that I wouldn't be where I am today without this book. Being a professional photographer is 10% photography and 90% business. Dealing with that fact can be hard for many of us, but this book is of invaluable help.
was hoping for more.......2007-08-06
I was dissapointed that the author mainly discussed wedding photography. I understand this is the bread & butter of the business, but the book should have therefore been titled: "How to Start & Run a Wedding Photography Business." If you are looking for info on starting other types of photography studios, you may be better suited to look elsewhere.
A good read........2007-06-14
A good book. Very American in style, but lots of useful tips for the young photographer.
Covers every possible detail.......2007-03-21
This book is like having a best friend in the photography
business sit down with you and tell you exactly how it all works.
The author spares no details and covers every single aspect of the business he can possibly think of.
This book has a very practical,down to earth common sense approach that is encouraging but realistic at the same time.
I can't think of anything he has left out.
This should be called "the Photographer's Mentor" - an exceelent read........2007-01-15
This book is a must have and a must read for anyone wanting to begin the business of sudio photography and looking for solid advice and clear instruction on how to do that intelligently. In his many years as a successful photographer, with more than 1900 weddings in his portfolio, Lilley brings to the table the practical do's and don'ts needed to for one to suceed.
Lilley works through all the day to day aspects of how to run a studio, including where to locate your business in the community based upon the market share of the public that your brand of photography is aimed at. He shares his detailed insights on how to handle the images from digital cameras with redundant copies. He gives great instruction on how to solicit the funding for a new business by using a business plan, and how to solicit a customer based through marketing yourself to your public
He provides a strong framework of how to shoot and what to shoot when it comes to weddings, portraits, high school senoirs, etc. and the workflow for each of these widely differing types of photography.
If you are going to buy one book to read before plunging into your own business as a photographer this is the one book you must buy.
Customer Reviews:
You can learn from the photos.......2007-08-16
Sort of a quandary here...if you're advanced enough in photography to be working with studio lighting, do you really need detailed, step-by-step instructions in lighting setups? It almost seems as if readers are expecting a beginners book that at the same time provides professional techniques.
That said, I will admit that the specifics are a bit lacking here, so if you do need a lot of hand-holding, you're better off with a different book. However, the illustrations are excellent, and you can learn a great deal just from Neubart's photos. If you're open to exposure to interesting lighting techniques, this book will surely add some valuable ideas to your repertoire.
Full of pretty pictures, but.......2007-05-12
There's not much to learn from this book. Maybe my expectations were different from what the book was trying to accomplish, but I was hoping for some different lighting setups for product photography, and those types of shots.
A much better book would be:
Light: Science and Magic: An Introduction to Photographic Lighting
Not very educational!.......2006-11-02
This book has great images but lacks the helpful information on how to light these difficult parts and pieces. It wasn't working for me.
Absolutely Beautiful.......2006-04-01
This book is, without question, one of the best how-to photography books I've ever read.
You get real world walk-throughs from some of the best product and advertising photographers in the business. Each page is a meal in itself. Projects are broken down and explained in short bite size one- or two-page chunks. This is perfect for digesting each project's results and techniques and trying them out on your own. Tips include all the technical details you want, such as lighting instruments used, camera settings, lenses, distances from lights to subject to camera and more.
As a director of photography for film and video projects over the last 15 years, I was inspired by the variety of styles and methods of working presented by the various photographers in this book. I'll take many of the lessons with me onto my next project.
This book will impress you with it's elegant layout, design, instruction and last, but not least, striking images.
Every photography instructional book should be as inspiring and usable as this masterpiece. A must have for every serious photographer and student of light.
Book Description
For both Mac and Windows PC users, Photoshop CS2 is the market leader and industry standard for commercial bitmap image manipulation. Also known as the "digital dark room," Photoshop is the unparalleled tool of choice among graphics professionals and hobby photographers alike.
Written by 20-year photo retouching veteran Glenn Honiball, Commercial Photoshop Retouching: In the Studio is the only book to deliver advice for the photographer and artist working with Photoshop CS 2 in a real world commercial environment. Honiball offers incomparable technical and artistic guidance for professionals, graphic artists, photographers, and just about anyone involved in creating and manipulating digital images.
Production artists face unrealistically tight deadlines and heavy workloads that leave little time for trial and error. Photo retouchers need practical, immediate Photoshop solutions to help them produce quality images with minimal effort and in a short amount of time. All the tools, techniques, and skills you need to achieve consistent, professional results with Photoshop CS2 can be found in Commercial Photoshop Retouching: In the Studio.
Anyone with intermediate-to-advanced Photoshop skills--whether you want to explore photo retouching personally or as an imaging professional or student--can use Commercial Photoshop Retouching: In the Studio to produce sharp, expert, extraordinary photos that don't look retouched.
Under Honibell's seasoned direction, you'll be able to tackle your greatest photo-retouching challenges with ease, precision and efficiency. He guides you through Photoshop CS2's new and innovative features; explains advanced capabilities; shows you how to adapt and custom-fit the software to meet your needs; offers time-saving tips for accelerating your workflow; and delivers advice and inspiration for exercising your own creative genius.
Commercial Photoshop Retouching: In the Studio is the ideal resource for any digital artist who wants to develop and perfect professional-level retouching using Photoshop CS 2. With this book, you will bring photo correction and manipulation to a whole new level.
Customer Reviews:
Great Photoshop for Photographic Illustration.......2007-03-28
This book came too late. I was wrestling with a large billboard design and finally had it shipped to the printer when this book came in the mail. The book really helps one understand the power of dealing with many subjects. For me, the section about making low res images look high res made me think twice about my techniques and better informed for the next round.
This is a book that actually lives up to it's title. Creating motion from stillness, extending backgrounds, trap, were informative, but these are only subsections. The book runs the gamet, from dealing with the issue of professional photoretouchers to improvements on reality, creating new items, shadows, even a full section on colour and then on newsprint.
Definitly a book for the advanced user of photoshop and one that requires a full read through rather than the reference tool type. The information is deep and compact in a great layout. I would reserve this for the library or bathroom before opening up Photoshop. If you do any sort of retouching or deal with photos for advertising and print, this is a book to have.
Good for professionals and educators and people that love to mess about with photos.
5/5
Precise and well presented.......2006-11-27
Honiball has chosen a collection of useful advanced techniques to present that every serious Photoshop user should take the time to learn and add to their arsenal. Though definitely designed for the advanced user, anyone comfortable in Photoshop can appreciate and understand guides.
I did find the instructional guides to be written in a somewhat unfamiliar fashion when compared to most how-to books. Rather than exhaustive instructions outlining (both textually and with screen shots) every step required to get to your goal, the major highlights are presented in paragraph form, assuming you have some ability to know what is going on. There are ample and well-chosen screen shots to show the progress along the way, just skipping the unnecessary page fillers you find in titles targeting beginners.
Though I found most of the techniques and samples presented very practical, the real power is the underlying ability the reader picks up along the way. I particularly enjoyed the coverage on shadowing, including both the theory and application for different perspectives. A few of the pre-press techniques would be used by a fairly limited audience, but again this title brings to light some advanced and practical tools for business professionals.
If I were to summarize what you pick up from this title, it would be how to take original photos, then enhance and combine them into a stunning production. I highly recommend adding this book to your library if you fall in the intended audience. Though not a reference book you would pull out for how to use specific tools, this is a title I plan to re-read once a year or so as a great reminder on some great techniques.
Short and Sweet.......2006-09-15
As someone who is lucky enough to work with Adobe as a beta tester, and who has read through many a Photoshop book, I can recommend this title to anyone who is an amateur photographer or serious hobbyist (or even a graphic designer who is into photography and retouching). While it won't teach you everything, there are many valuable techniques to be found here.
Bear in mind what this book isn't. It is not a Photoshop reference, and by that I mean it's not the right book -for example- if you're unsure how layers work or how to use channels. It's not a way to understand and learn the tools for the first time, but rather a way to use those tools in the specific context of retouching images. IOW, it will teach you a better way to skin the cat. (note: I like cats, it's just an expression).
The examples used are mostly relevant to real world usage and they are easy to understand and follow. Probably this is not the best book for learning special effects or the kinds of compositing you might see in product advertisements where graphical elements are blended with photographic ones. There are gigantic books dedicated to stuff like that, and so if that's what you're after, better to use one of those.
But if you want to learn useful ways of touching up skin tones and faces, adding a mood to a photograph by manipulating tonality across the canvas, etc. This is a good place to start.
Excellent techniques for color and retouching.......2006-07-06
Great techinique and the tips that he book has for color balance. the photo retouch very clear.
An invaluable resource.......2006-06-29
Title: Commercial Photoshop Retouching in the Studio - A Guide to Professional Photo Retouching and Compositing
Author: Glenn Honiball
Publisher: O'Reilly
ISBN: 0-59-00849-X
Reviewer: Bruce Frank
Rating: 4 out of 5 stars
Whether you're a seasoned Photoshop pro or a casual user attempting to revitalize the family photo album (or somewhere in between), this book will be an invaluable resource. Beware, however, that there are no quick fixes to some of the more serious retouch challenges.
For example, Honiball states that the best option for sharpening image details in a particularly fuzzy image is to "painstakingly draw in paths around the troublesome area." Those of us who have been using Photoshop for a while have unfortunately discovered this phenomenon - it can frequently take hours to achieve a satisfactory result when attempting to enhance a problem image.
Taking, in effect, the opposite approach to Scott Kelby, whose shoot-from-the-hip writing and Photoshop-user style gets right to the point in rapid fashion, Honiball exhaustively details the steps it takes to achieve a specific effect or correction. Although at times didactic, he nevertheless creates a thorough and informative textbook, rather than the educational comic that Kelby or Russell Brown might offer (not that there's anything wrong with that!, to put Jerry Seinfeld's immortal words in a different context).
"Commercial Photoshop Retouching in the Studio" is illustrated throughout with well-chosen color screenshots, most of which are presented in cinematic fashion - a true step-by-step approach which is extremely effective. It's like watching a video you can pause or continue at the flip of a page.
If you need to know how to prepare artwork for a printer, retouch photos like a pro, or create photo-illustrations for the commercial marketplace, you can't do better than Glenn Honiball's book. However, when using this book to guide you through your own projects on a computer, I would advise keeping one hand on your mouse, and one on a Mocha Cappuccino Grande.
Book Description
Twenty successful studio owners offer their expertise to aspiring professional photographers in this guide to operating a digital portrait studio. Every element of a thriving studio is covered, from choosing a location and determining a budget to selecting computer equipment and streamlining the digital work flow. Details on selecting backgrounds, sets, and props that set a studio apart and advice on lighting patterns, posing, and clothing selection help photographers ensure that they produce client-pleasing images and return customers. Customer service tips on creating comfortable waiting and viewing areas are included to help photographers set up an attractive space to better profit from their artistic skills.
Customer Reviews:
Relatively useful.......2007-03-12
This is a book for people thinking about jumping from analog to digital photography. I was looking for a book about the studio, what do I need, how to organize, but a little more professional for beginners shooting fashion and editorial, so it's not for me.
Good information for the beginner.......2007-01-14
beginner photographers should read this book if they plan on starting a portrait studio. Great information for the novice but a pro might need a more in-depth book.
OK for amateur, too simple for a professional.......2006-08-19
Lou Jacobs Jr. has been writing photography books for decades and wrote a great guide to my old Konica Autoreflex 35mm SLR manual camera back 3 decades ago. This new book about starting your own studio offers a feel good fluffy guide that can motivate the beginner. It offers very little hardcore technical advice that is really important when it comes to digital studio work. For example, Jacobs glosses over the issue of storage by making statements such as just back up to CD/DVD and you're all set, whereas he should be talking about backing up to multiple harddrives, RAID, etc. Those issues aside, the studio photographs are outstanding and inspriring. Lighting is used to great effect.
Customer Reviews:
Not what I thought........2005-08-29
This book pretty much tells you the story of a photographer but doesn't really tell you why he uses a specific type of lighting or what kind of lights. Most of it talks about studio size and why in his life, the photographer has done more studio than location.
It's pretty much like a biography of the photographer and his studio, but a teaching book.
It's not bad anyway.
Great - Fantastic HOW TO Book.......2003-01-19
The title of this book is somewhat misleading... but only in a minor way. EVERY photo in this book is about people... not the more generic "Studio and Commercial" photography... I'd have paid good money to see a couple still lifes of an apple and an orange by the time I reached the end. In fairness, Jack "What's his name" has obviously fantastic work (Like he needs MY endorsement), and all that he has to offer are words of wisdom... I just wish it was as easy in reality as he makes it look in literature!!!
Reznicki walks you through all of the steps of creating an image, from receiving the phone call on Friday afternoon, to getting your crew lined up, building the sets, models, and client management!! Great info if you want to make a buck with your images! Good diagrams on how he gets his images too!!
Studio & Commercial Photography.......2000-02-20
A top notch resource for the working pro and amateurs alike. I picked up some tips that have made my job so much easier. The book is very relaxed and open in its presentation with a no nonsense delivery of information.
Become Inspired In Just 176 Pages.......2000-02-18
As a writer (newspapers, corporate publications, magazines), I'm very critical of writing technique. There's not much to criticize here, though, because Jack writes like he probably talks: conversationally, but clearly. That's a big deal because usually photographers can get by with writing cutline info...few are trained in written storytelling. A voracious reader could whiz through the book in an evening, but believe me, you'll reread it again and again.
As a photographer who's just opened a portrait studio, the book has helped me in many ways. For instance, Jack tells readers how to coax reactions from those hardest of subjects -- children. That's going to be very helpful in my studio. Additionally, he offers much technical advice that every shooter is bound to find useful. Finally, he covers the business aspect of photography that gets glossed over in other books. Jack's advice in this area is real world...he's worked for large clients most of us have heard of, so I'm willing to trust his words implicitly.
In short, a fine book that's bound to be helpful, too. What more do you want?
Time well spent with great Pro.......1999-08-10
This book is like spending time in Jack's Studio when he's very busy solving problems and creating great images. The only difference is that in the book, he has time to talk with you and tell you why and how of everything he does. I got lots of solid information from this book. I applied some great stuff that I learned the first week I read it. Jack's an easy guy to learn from. (His writing is easy and not like many photographers who are good with images but poor with words.) For anybody thinking of starting or improving their commercial studio business, this book is one of the best!
Book Description
John Child has updated and improved his inspirational studio photography guide to further stimulate your creative ideas. Fully illustrated with brand new student and author work, a colour section is now also included to show the photographic effects to their full advantage.
You are guided through the use of studio equipment for a wide variety of different purposes. With a strong commercial orientation, the emphasis is highly practical and focuses on technique, communication and design within the genres of still life, advertising illustration, portraiture and fashion.
This successful guide is an essential tool for those working with small, medium and large format cameras in a controlled environment where the image output is to film or digital file. You are encouraged to experiment whether you have expensive equipment, or are using natural light sources; either way you will see how it is possible to achieve acceptable results and develop your skills.
John Child lectures in photography at the Royal Melbourne Institute of Technology, Australia - the leading photography course in the southern hemisphere. He has worked for many years as a professional photographer, with clients including Ford, L'Oreal, American Express and British Airways.
Benefit from the successful, highly structured learning approach to ensure you understand the fundamental skills
Reinforce your skills with a wide variety of practical activitiesLearn all the essential principles of studio photography
Customer Reviews:
easy money maker for author!!.......2007-03-17
since their are not many digital photography books for instructors,
they pick what they think will fit the bill-it's irritating when they don't even look at the book before requiring it. the book is o.k., but
should not be used for a textbook! it's insulting. to anyone interested in
photography keep this in mind-photography books, especially
the old and true, and info. on the internet will teach you the basics. because photography is mainly digital, it is very well suited for self-study. don't waste your time buying required marginal books and paying for photography classes. your money will be better spend on good glass(lenses) and a tripod, and of course learn photoshop--just my opinion
on a friday night.
DON"T WASTE YOUR TIME.......2006-10-20
This book really is an insult. It's "lesson" and "assignments" are HORRIBLE. They ask you to research in magazines different lighting effects that you think were used in his book. In a field where doing is truly the best learning experience this book is not worth the paper it was printed on. Check it out from a library if you must but you will shortly find it is an insulting read.
BUYER BEWARE!!!.......2003-02-24
I had to purchase this book for a university studio photography course...unfortunately, the instructor never even flipped through it. It is by far the WORST photography book, really the worst book I have ever purchased! There are typo's, the "example photos" and instruction sometime are not the same. The projects are lame and really teach nothing. I would not recommend this book under any circumstances...AVOID AT ALL COST!!! [...]
Average customer rating:
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Animals and People/Book and Disk: Release 3 and 4 (3d Studio Tips & Tricks)
Michele Bousquet
Manufacturer: Delmar Publishers
ProductGroup: Book
Binding: Spiral-bound
Illustration
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| Arts & Photography
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General
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Web Graphics
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ASIN: 0827370164 |
Book Description
A true production studio for the desktop, 3D Studio software is a comprehensive environment for creating professional-quality animations and high-resolution still images. This book covers all the tools you'll need to create critters and characters, including tips on professional character animation.
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