Open Business Models: How to Thrive in the New Innovation Landscape
Average customer rating: 4.5 out of 5 stars
  • Fair
  • Well-written, concise, with specific examples
  • Open Business Models for Those Who Rely on Technology Innovation and Need Intellectual Property Protection
  • Innovation requires an open mind...and the courage to challenge "the ideology of comfort and the tyranny of custom."
  • The World It Is a'Changin
Open Business Models: How to Thrive in the New Innovation Landscape
Henry Chesbrough
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1422104273

Book Description

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.

In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.

In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.

This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.

Customer Reviews:

3 out of 5 stars Fair.......2007-06-21

This is another pretty good book from the author. As in his earlier book, he starts with the motivation for open innovation, which is an old idea but that is not well practiced. In this new book he addresses many of the shorcomings of the first book, such as getting real value out of the partnerships that can be formed while overcoming internal issues, such as NIH. He then talks about different ways companies go about this. What drives you crazy is that he seems unaware that companies have been doing this forever. In the consumer electronics industry, for example, open innovation is mostly the model. Companies like GE, TI, and RCA were examples. In the case of GE and RCA they go back almost 100 years.

5 out of 5 stars Well-written, concise, with specific examples.......2007-06-02

As with his previous book Open Innovation, Chesbrough provides a concise and easily read review of important new trends in high-tech management. In this book the focus is on the path an innovation takes to profitability in the marketplace. Among the topics reviewed are novel "intermediate markets" for ideas and technology.

I particularly appreciated the chapters of the book that provide nine examples of companies that are more-or-less "pure play" innovation intermediaries. Companies like Innocentive, Ocean Tomo, and UTEK are profiled in depth. I appreciate the specificity, which will allow the reader to evaluate Chesbrough's insights into the future: By following up on the progress of these companies, we'll see how well Chesbrough hit the mark. This specificity is rare in business books.

It will be interesting to see where Chesbrough's interests flow in future. I would welcome a focus on public sector research institutions. A comparison of the innovation and commercialization models among universities, NIH, NASA, ESA, etc. could be helpful to policy makers as Open Innovation ideas gain wider acceptance.

5 out of 5 stars Open Business Models for Those Who Rely on Technology Innovation and Need Intellectual Property Protection.......2007-05-14

This book is misnamed. Rather than being about open business models, the book's topic is about how to open business models to benefit from access to more technological innovation and strengthen your competitive posture through intellectual property.

As a result, Professor Chesbrough creates a misapprehension that successful open business models are almost always linked to technological innovation as their main purpose and benefit. My own research (with Carol Coles in The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model) indicates just the opposite point: Technological innovation is rarely the most effective way to open up your business model to create improvements.

So, this book's value is mostly to those who work in achieving or creating more benefits from technology innovation. If that is your interest, you've come to the right book. If that's not your interest, skip this book.

Why do those involved in achieving or creating more benefits from technology innovation need to open their business models? Professor Chesbrough points to several influences:

1. Technological innovation is coming from more sources than ever before. As a result, you will be developing inferior technology without accessing the best of what the world has to offer.

2. Most intellectual property isn't used for any practical purpose. That's a waste of social and company resources.

3. The protections for intellectual property are stronger now, and your pathway to progress will be blocked without collaborating with those who have complementary IP.

4. Product cycles are shorter and costs of developing new technologies are higher; open business models offer the promise of getting to market sooner at lower cost so that your business has a better chance of earning a decent return on new technology.

5. Large companies need to make new product development more productive if they are to meet their growth goals.

Professor Chesbrough does a nice job of developing those themes. He balances theoretical arguments with case histories of recent practices.

Of even more value, he explains how companies will have a hard time finding all of the technology they need without help. As a result, he feels that intermediaries will turn out to be important to helping connect organizations. His case histories of such intermediaries are very interesting in showing how difficult it is to play such intermediary roles without deep pockets.

For those who are new to the subject of technological innovation in the context of business models, you will find his descriptions of what a business model is (see page 182) and types for assessing your business model (see pages 132-133) to be helpful. The only quibble I would make with his types is that in his examples he assumes relative undifferentiation in industries and business types where there are often large nontechnological differentiations.

I found the last chapter to be by far the most helpful, in describing three case histories (IBM, Procter & Gamble, and Air Products) for showing how large organizations went from closed to open business models for the purpose of technological innovation. In fact, the discussion of Procter & Gamble's practices is the best one that I have read. That point, by itself, is sufficient to commend this book to you. I suspect that almost everyone will be doing what Procter & Gamble is doing now ten years hence.

Excellent work, Professor Chesbrough!

5 out of 5 stars Innovation requires an open mind...and the courage to challenge "the ideology of comfort and the tyranny of custom." .......2007-03-14


What is an open business model? In Chapter 1, here's Henry Chesbrough's response to that question: "A business model performs two important functions: it creates value and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various activities. The business model captures value by by establishing a unique resource, asset, or position within that series of activities, where the firm enjoys a competitive advantage."

Having thus established a frame-of-reference, Chesbrough continues: "An open business model uses this new division of innovation labor - both in the creation of value and in the capture of a portion of that value. Open models create value by leveraging many more ideas, due to their inclusion of a variety of external concepts. Open models can also enable greater value capture, by using a key asset, resource, or position not only in the company's own business model but also in other companies businesses."

These two brief excerpts are provided because Chesbrough`s definitions of various terms are far clearer and more authoritative than mine could possibly be. Also, these excepts address the "what" so that in the balance of this brilliant book, Chesbrough can then focus almost entirely on the "why" and "how" concerning the design, implementation, modification, and performance measurement of open business models.

I was especially interested in what Chesbrough has to say about what several quite different exemplary companies -- including IBM, Qualcomm, Genzyme, Procter & Gamble, and Chicago (the musical stage show and film) -- share in common: "each started with an idea that traveled from invention to market through at least two different companies" which shared the work of innovation, and, all were assisted by effective management of an open business model. Chesbrough also devotes a substantial attention to IBM whose type 3 business model (i.e. multiple segmentations, "inside-out" mindset) reached a financial crisis in 1992. Had the IBM board not replaced its then CEO with Lou Gerstner and fully supported his leadership throughout an immensely complicated and equally difficult transformation , it is probable that IBM would not have survived. Gerstner deserves much of the credit for the success of that "cultural revolution" (as he once described it) but much credit should also be assigned to IBM's open source business model. Procter & Gamble is another company which completed an especially difficult transition from having internal staff members who protected (hoarded?) various technologies so that other companies, including potential competitors, could not use them to becoming a company with a much more open approach to innovation. Chesbrough notes that P&G began to pay much greater attention of external licensing of its technologies, (e.g. to BearingPoint), now strongly supports openly partnering for driving growth equity joint ventures (e.g. with Clorox), and an entirely new perspective on competitive advantage.

According to Jeff Weedman, vice president of P&G's external business development: "There are many kinds of competitive advantage. The original view here was: I have got it, and you don't. Then there is the view, that I have got it, you have got it, but I have it cheaper. Then there is I have got it, you have got it, but I got it first. Then there is I have got it, you have gotten it from me, so I make money when I sell it, and I make money when you sell it." To me, that in essence describes the primary competitive advantage of the open business model.

I also appreciate what is rarely provided in other business books: detailed notes (Pages 217-242) which are clustered per chapter. As I read them, it seemed as if Chesbrough were standing next to me, supplementing his narrative with additional comments that are always informative and frequently entertaining. What also struck me about Chesbrough's notes is that they enable him to acknowledge various sources with appreciation and admiration. His was obviously an open source approach to the research for this book and then to the writing of it.

To thrive in the new innovation landscape, change agents must have both an open mind and the courage to challenge what James O'Toole characterizes, in Leading Change, as "the ideology of comfort and the tyranny of custom." They would also be well-advised to absorb and digest the material in this book. Congratulations to Henry Chesbrough on a brilliant achievement.

5 out of 5 stars The World It Is a'Changin.......2007-03-04

We have become accustomed to the fact that innovation has become a standard of the industrial world. Indeed companies like Microsoft market (very successfully) what is essentially nothing but an arrangement of bits. One of the things that this book brings to mind is that a lot of other companies (Procter & Gamble, Air Products) are innovative in a business that you wouldn't think of as being particularly innovative.

This book is exploring fairly new ground in its concept of 'Open Innovation,' that is creating a marketplace for innovation itself. You might not be able to capitalize on your new innovative idea, perhaps Air Products can, or perhaps you can use something that Procter & Gamble has done. And where that's a market like that, there are new specialty companies in the business of marketing innovation between companies.

We live in a time where the future is going to require major changes, peak oil and global warming to name two harbingers of change. Companies that continue to live in the old world are going to have a very hard time -- go look at Ford and GM
Private Tuscany
Average customer rating: 4 out of 5 stars
  • Great addition to my references
  • Not over the top
  • PRIVATE TUSCANY
  • Beautiful Book
  • Gorgeous book!
Private Tuscany
Elizabeth Helman Minchilli
Manufacturer: Rizzoli International Publications
ProductGroup: Book
Binding: Hardcover

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ASIN: 0847821781
Release Date: 1999-06-12

Amazon.com

Tuscany's hill towns and countryside have enthralled inhabitants and visitors for centuries--the golden light in the afternoons, the grape arbors, and the rolling hillsides dotted with rustic farmhouses and villas. Private Tuscany invites us into these dwellings, giving us a glimpse of how life is lived in this warm, inviting place.

The homes featured in this gorgeous volume are as enchanting as the Tuscan towns and hillsides they're built on. Many embody a style we've come to associate with Tuscany: dark-timbered kitchens with dried herbs and garlic ropes hung from the rafters, original terra-cotta tile floors, large-windowed living rooms, and artfully frescoed walls. There are centuries-old furnishings crafted by skilled Italian artisans and elegantly manicured gardens containing hidden grottos and classical statuary. But the homes also reflect the special touches of the people who occupy them. For instance, a theater lover displays his exquisite collection of miniature theaters in the salon; the daughter of a villa owner paints traditional murals on the walls and mosaic patterns on the floors.

Simon McBride's photographs skillfully capture the magic of these Tuscan homes and feature a variety of residences, from simple farmhouses to grand villas and palaces. The book's four chapters divide the homes into types: rustic, classic, grand, and modern. An index at the back serves as an introduction to Tuscany's pleasures, providing contact information for sampling the region's wine and produce, fine dining, hotels and houses, gardens, and crafts.

Several of the homeowners featured in Private Tuscany have gone to painstaking lengths to restore these buildings after decades, or even centuries, of neglect. The results, from the simplest farmhouse kitchen to an elaborately frescoed dining room, are breathtaking. --Kris Law

Book Description

Tuscany has long exerted a magnetic pull over visitors to this most romantic of Italy's provinces. From Lord Byron and Henry James to contemporary writers, designers, and artists, everyone is charmed by the rolling Tuscan landscape, its magical light, its rich artistic and visual culture, and above all, its highly sensuous way of life.

Private Tuscany reveals the interior style of some of the area's most charming homes--the pared-down beauty of a film director's farmhouse retreat; the refined elegance of an aristocrat's seventeenth-centry palazzo high in the hills; the Gothic mood of a winemaker's medieval fortress; the modern chic of a designer's country house; or the earthy character of an architect's villa, drenched with color and light.

Whether it is the ancient terra-cotta floors, gardens fragrant with herbs, or candlelit dinners on outdoor terraces, the spirit of living in Tuscany is alive in these pages in brilliant color.

Customer Reviews:

5 out of 5 stars Great addition to my references.......2007-05-31

I am an Interior Designer and I am always searching for new references and inspiration. This is a beautiful book

3 out of 5 stars Not over the top.......2007-04-07

With this book you can get a good idea of the warm ranges of wall colors that create a Tuscan mood. This book focuses more on color and neutral tones as opposed to some that go for the white tones. The decor shown is generally not over the top and focused on the grandiose villas that are out of reach of most everyone. There are many modest but lovely homes shown and you can pull fabric inspiration and accessory inspiration. I would give the book 3.5 stars due to some of the rooms being a bit sparse in design and lacking in real life things such as television/stereos, etc. That however is typical of most design books.

2 out of 5 stars PRIVATE TUSCANY.......2007-01-04

I WAS LOOKING FOR A GRANDER INSPERATION AND IT WAS NOT THERE. SOME NICE SHOTS BUT NOT WORTH BUYING.

4 out of 5 stars Beautiful Book.......2006-11-10

Something that I will enjoy over and over with a cup of coffee on a Sunday morning.

5 out of 5 stars Gorgeous book!.......2006-03-26

This book is so enjoyable! The pictures are beautiful...just looking through it takes me back to my favorite place in the world!
--Vicki Landes, author of "Europe For The Senses - A Photographic Journal"
Landscape Construction
Average customer rating: 4.5 out of 5 stars
  • An Essential Resource For Landscape Contractors
  • Great Professional Book
  • The Source
  • Landscape Construction
  • Landscape Construction-David Sauter
Landscape Construction
David Sauter
Manufacturer: Delmar Learning
ProductGroup: Book
Binding: Hardcover

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ASIN: 0827384270

Book Description

Landscape Construction provides detailed instructions for the installation of a majority of landscape elements used today. The text proceeds step-by-step, offering readers a clear, chronological order. First, the construction process is outlined and the pre-construction activities are covered. Then, the steps of site grading, landscape related utility installation building of landscape walls, paving sites, construction of wood improvements, placement of fences and freestanding walls, landscape amenities such as pools, fountains, and site furniture are explained. The text concludes with the installation of plant material and turf areas. Irrigation installation is not included in this text, since that aspect of landscape work has grown into a specialized construction area. ALSO AVAILABLE -- Instructor Supplements: Instructor's Manual (ISBN# 0-8273-8429-7) and Student Workbook Instructor's Manual (ISBN# 0-8273-8430-0). Call Customer Support to Order.

Customer Reviews:

5 out of 5 stars An Essential Resource For Landscape Contractors .......2007-06-08

I'm glad I decided to buy this book, despite its high price. Having just recently become a landscape designer/contractor, it proved invaluable many times in the course of our company's first big job. For example, the sections on stone paving were very helpful when we were building a flagstone patio, as they helped us select the best foundation and edging materials.

I like the way the book is arranged, i.e. having a large section on paving, beginning with materials and site preparation for paving in general. This is followed by a chapter on each of the specific paving materials, such as concrete, unit pavers, dry laid stones, mortared paving, and granular paving.

The extensive section on retaining walls, which I am about to take advantage of in our next job, is arranged similarly.

This book is the industry standard. It is used as a text in City College of San Francisco, and it is also listed as a resource in the California Contractor's State License Board's Study Guide for the Landscaping (C-27) License Examination.

So if you want to do landscape construction, I highly recommend this one.

5 out of 5 stars Great Professional Book.......2007-04-10

This book is full of incredible and professional information related to Landscape Construction. It's not meant to be a DIY book you'd get from Home Depot or Lowes. This book is meant for students and professionals wanting to learn best practices regarding Landscape Construction. Amateurs, landscape designers and architects can gain some valuable insights, too. We used this book as our textbook in the various landscape construction classes I took, studying to be a landscape designer.

5 out of 5 stars The Source.......2007-02-13

I found clear concise information on this subject rare until discovered Mr. Sauter's Landscape Construction. There is a host of Better H & G / Sunset books available, but those are really idea/coffee table books written for the weekend warrior. If you really want to know the best-practices and standards for the industry, this is the reference for you. Great for the student and pro alike.

2 out of 5 stars Landscape Construction.......2006-06-29

Just another really expensive textbook with no real information provided. The Better Homes and Garden series has much more how-to information, great photographs, and ten percent of the cost too.

5 out of 5 stars Landscape Construction-David Sauter.......2000-06-19

I found this book to be very thorough and detailed in its approach to a variety of landscape construction issues. It has detailed pictures and diagrams that illustrate the processes and make it easier to understand. The information is up to date, easy to read and a great learning tool for the student, professional or hobby person. As a landscape student, I find it a great resource book.
Miami Then and Now (Then & Now)
Average customer rating: 5 out of 5 stars
  • Wonderful photos and interesting history
  • Miami Then and Now
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Miami Then and Now (Then & Now)
Klepser Carolyn , and Arva Moore Parks
Manufacturer: Thunder Bay Press
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ASIN: 1571458522

Book Description

A look at the history of Miami, with stunning contemporary and historic photography and captions describing the development of this famous city. Part of the highly successful "Then and Now" series, this book looks at the changes in this exciting city.

Customer Reviews:

4 out of 5 stars Wonderful photos and interesting history.......2007-03-10

Being both a history buff and having grown up and lived in Miami for 20 years, I could certainly appreciate the spirit of this book. Miami is currently synonymous in popular media and culture with clubs and partying, sexy people and celebrities, and hip shops (even though this image is more descriptive of Miami Beach and South Beach rather than the city of Miami itself). Despite it being a relatively young city, though, it is still rich in its own history and thankfully this book goes beyond the present glossy, superficial party image of the city and transports the reader back to a simpler and more wholesome time. This is Miami how its founders and earliest residents knew it. Most of the "before" pictures date from the 20's and 30's, and it is really fascinating to see how things have changed. As I said, I grew up in Miami and there are places shown in the book that I never even knew existed, such as the Scottish Rite Masonic Temple and the Coral Gables Rock House. I am glad that the author explores not only downtown Miami and Miami Beach, but devotes pages of photos to other neighborhoods around Miami such as Coral Gables, Coconut Grove, Little Havana, and even Opa Locka and Hialeah (being a Hialeah native myself, I would have liked to see more than just the one picture of the racetrack, but that is my own personal bias). While the book is certainly complete, I feel maybe too many pages were devoted to certain places, such as Coral Gables and Coconut Grove for example, and perhaps some of that coverage could have been reduced and made room for other places to be shown. I am glad that the author explores little known places familiar to residents and not just the touristy areas that visitors would know, but on the other hand, some of these are a little too obscure and I would have also liked to have seen what was in some of those touristy areas, such as Bayside, the zoo, major malls, etc. Just because of those little complaints I give the book four stars, but if you don't care about these, then this might as well be 5 stars and it is still a highly recommended book.

5 out of 5 stars Miami Then and Now.......2006-03-07

Having grown up in Miami, I found the book particularly interesting. The pictures were excellent. I thought the captions could have been a bit more informative.

5 out of 5 stars Miami preconstruction boom and Investment.......2004-10-20

Execellent book - highly recommended, but get down here and see for yourself - what's happening to the Miami is magical and really a golden opportunity for all. Over the next few years Miami's Skyline will be transformed as builders and investors seek billions in pre-construction investments to turn the city into a the epicenter of the region.


http://realestate.1stmiami.com

5 out of 5 stars Captiving Photo Book.......2003-09-16

If you have lived in Miami or have an affinity toward Miami, this is a must-have book. Few people in Miami like Arva Moore Parks have taken the time to document the City's rich history as the fastest-growing metropolis in the United States over the last 100 years. The "then and now" photos offer splendid matches, with interesting and informative historical notes in the caption. Great coffee-table book too!

5 out of 5 stars Memories.......2003-04-06

I was born and reared in Miami, the fourth generation of my Pioneer South Florida family. I was delighted with this book, it brought back so many memories.

The old photographs are gems, and the descriptions well written and informative. I enjoyed the "then" pictures with the "now", in some instances they are almost unbelievable, the Coconut Grove Womens Club little Club House which I went to frequently is a good example, long may it survive!
2007 Means Site Work & Landscape Cost Data
Average customer rating: Not rated
    2007 Means Site Work & Landscape Cost Data

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    Architectural Graphic Standards Student Edition: An Abridgement of the 9th Edition
    Average customer rating: 4.5 out of 5 stars
    • Great Resource for Design Students
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    4. Fundamentals of Building Construction: Materials and Methods Fundamentals of Building Construction: Materials and Methods
    5. Building Codes Illustrated: A Guide to Understanding the 2006 International Building Code (Building Codes Illustrated) Building Codes Illustrated: A Guide to Understanding the 2006 International Building Code (Building Codes Illustrated)

    ASIN: 0471348171

    Book Description

    Prepared by the American Institute of Architects
    Bruce Bassler, Student Edition Editor, and John Ray Hoke, Jr., FAIA,
    Editor in Chief, Architectural Graphic Standards

    Architectural Graphic Standards has been the bedrock design reference for architects, builders, and engineers for almost seventy years. This book gives students their own new edition of this classic resource, skillfully abridged to include the information they need most.

    Organized according to the CSI MasterFormat™, it covers building standards and practices, materials and systems, and details and specifications for every basic type of project. The book provides important guidelines for major design topics that can help students save time and avoid common pitfalls right from the start of their career. More than 5,000 illustrations—all fully indexed for easy reference—offer easy access to virtually any element, instantly. Data is presented graphically in plan/section/elevation, projected and perspective views.

    No other source offers so much useful data in such a convenient, accessible format. Whether it's an up-to-date glossary of construction terms or information on environmental issues, ADA standards, and other contemporary topics, Architectural Graphic Standards, Student Edition has more to offer than ever to anyone preparing for professional practice today.

    Customer Reviews:

    5 out of 5 stars Great Resource for Design Students.......2007-05-24

    I am a fourth year architecture student and I use this book every semester. I keep it with me at all times. It is the perfect design handbook. If you don't have it, You need it!

    4 out of 5 stars good product, delivery during expected time.......2007-05-22

    The book was in great condition as expected. It was delivered during the expected time frame, but it was later rather than sooner. I purchase frequently from amazon and I recieve consistently good service from them.

    4 out of 5 stars Tons of Needed Info for Architects.......2006-11-05

    Loaded with tons of reference data all good for Architects.
    Font is a small

    5 out of 5 stars An Architect's Best Friend.......2000-08-17

    This book is one of the best reference books an architect will ever use. It contains the necessary information for the beginning and advanced architect. Inside the 568 pages in this book one will find from the most basic to the highly complex architectural graphics. The book provides reference for the various arcchitectural plans such as the floor plan, elevation and perspective drawings. No other reference material can surpass the amount of information provided in this excellent book.
    Strategy and the Business Landscape (2nd Edition)
    Average customer rating: 4 out of 5 stars
    • Could be Better
    • Really disappointing and useless.
    • Good Book Overall
    • Excellent Guide
    • Note to review below
    Strategy and the Business Landscape (2nd Edition)
    Pankaj Ghemawat
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
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    ASIN: 0131430351

    Book Description

  • Audience: MBA and Executive MBA strategy courses
  • Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin).
  • Competitors: de Kluyver (PH)
  • Customer Reviews:

    2 out of 5 stars Could be Better.......2007-06-22

    The text is very heavy on the theory and provides a good background in the subject matter. Less pompous writing style could make it more readable. There are numerous spelling errors and instances of the words confused (tack instead of track, stricture instead of structure). Maybe upcoming editions will be better.

    1 out of 5 stars Really disappointing and useless........2005-10-02

    This book is really disappointing. When the it was delivered at home, I thought the box was empty: the book is as thin as a magazine!
    The content is very theorical, completely useless for executives.
    Maybe OK for students who have no clue at all about what strategy is, but definitely useless for executives.

    4 out of 5 stars Good Book Overall.......2005-09-24

    This book paints a good landscape of the evolution of strategy management over time. Even though the book has only 6 chapters the material is somewhat dense. I found myself doing a lot of re-reading to understand the details. Its extremely comprehensive though if you have a strong background in strategy and/or are pursuing your MBA and its you last semester.
    If you're the average joe blow who's trying the understand the basics of strategy management I'm sure there are easier books out there you may want to read.

    5 out of 5 stars Excellent Guide.......2001-08-25

    The concepts are well illustrated with tables and charts. Though I find the case studies a bit outdated, the strategies discussed along with it provides a clear picture on how the industry is structured and different management style. The reading is excellent and not fill with nonsense like other textbooks.

    5 out of 5 stars Note to review below.......2000-11-10

    Please note that the review discussed below assumes that you are focussed on the "Positioning school of thought" as propogated by Harvard.
    Constructed Wetlands in the Sustainable Landscape
    Average customer rating: 5 out of 5 stars
    • Great All-around Guide for Constructed Wetlands
    Constructed Wetlands in the Sustainable Landscape
    Craig S. Campbell , and Michael Ogden
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
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    Accessories:
    1. Omni Swings n' Things 510 Rope Hammock Chair, Natural Omni Swings n' Things 510 Rope Hammock Chair, Natural

    ASIN: 0471107204

    Book Description

    LandscapeConstructed wetlands are gaining worldwide acceptance as effective, low-cost, and low-impact alternatives to unsightly, high-impact wastewater treatment facilities. The creative involvement of today's planners, landscape architects, developers, environmental engineers, and public officials is helping to maximize the potential of these wetland habitats—from their aesthetics to their multiple uses as water treatment plants, wildlife refuges, and recreational or educational facilities. Yet, to date, the literature has paid no attention to these aspects, focusing instead on the technical side of wetlands construction and function.

    Constructed Wetlands in the Sustainable Landscape is the first book to integrate aesthetic design and planning issues with the technical aspects of wetlands engineering. Renowned landscape architect Craig S. Campbell and engineer Michael H. Ogden clearly demonstrate how the successful development and management of multifunctional, sustainable wetland habitats depend on harnessing the knowledge and working principles of a number of disciplines. Richly illustrated with real-world case studies, the book: