The King's Coat (Alan Lewrie Naval Adventures)
Average customer rating: 4 out of 5 stars
  • The King's Coat -Alan Lewrie Naval Adventures
  • A good yarn but I could do without the pornography
  • The King's Coat
  • Lambdin is not O'Brian, but this is fun reading
  • New Naval Hero, New Hook
The King's Coat (Alan Lewrie Naval Adventures)
Dewey Lambdin
Manufacturer: Fawcett
ProductGroup: Book
Binding: Mass Market Paperback

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ASIN: 0449003604
Release Date: 1998-07-29

Book Description

The very first Alan Lewrie naval adventure in this classic series is now back in print!

1780: Seventeen-year-old Alan Lewrie is a brash, rebellious young libertine. So much so that his callous father believes a bit of navy discipline will turn the boy around. Fresh aboard the tall-masted Ariadne, Midshipman Lewrie heads for the war-torn Americas, finding--rather unexpectedly--that he is a born sailor, equally at home with the randy pleasures of the port and the raging battles on the high seas. But in a hail of cannonballs comes a bawdy surprise. . . .

Customer Reviews:

4 out of 5 stars The King's Coat -Alan Lewrie Naval Adventures .......2006-02-02

This is the first book in a 12 plus book series, about the tales of Alan Lewrie, who goes from midshipman in the British Royal Navy to Captain during the 1780's to the Napoleanic Wars. The adventure is very good, the character development is excellent, we really get to know the midshipman and his thought process. Our hero is not the eagar young person wanting to join the navy, but a privledged (...)son of a Lord, who is 'pressed' into naval service by the trickery of his father. The nautical settings are accurately presented, however, the old english, and the foreign tongues that are part of the story are sometimes a little hard to understand. No need for a dictionary, but prepare to comprehend some passages that are not easy reading.
Lastly, while many of our nautical heros do not seem to have a sex life, our hero has a good and vividly portrayed one. He seems to have almost as much fun in bed as he does on the decks of a fighting ship. Overall a great start to a series, I am currently reading book 7 and look forward to the rest of the series.

4 out of 5 stars A good yarn but I could do without the pornography.......2005-11-26

This first installment Alan lewrie gets pressed into service. The story is interesting and deals mostly with Lewries difficulties adjusting to his new life as a midshipman in His Majesty's Navy. There are only a couple of battles in this book but it is still an exciting read. The one thing that I don't like is the VERY graphic descriptions of Lewries sexual exploits. It would be good enough to just let you know he bedded certain women. Those parts of the book are unneccessary. I am reading a naval adventure, not looking for pornography.

5 out of 5 stars The King's Coat.......2005-07-25

For historical fiction, this series is absolutely unbeatable! Huzzah for Dewey Lambdin's Alan Lewerie!

4 out of 5 stars Lambdin is not O'Brian, but this is fun reading.......2005-07-09

I don't believe Dewey Lambdin went out to try to match the depth of style and prose of Patrick O'Brian. O'Brian will be very, very difficult to even match for quite a while. However, I thoroughly enjoyed the romp and action of this novel. I have not yet read the next one, but will soon. If you're looking for lighter reading than O'Brian or C. S. Forrester, this is certainly a choice. Lambdin's Alan Lewrie character is much more of a hero/anti-hero than is Hornblower, and a little more so than is Aubrey.

3 out of 5 stars New Naval Hero, New Hook.......2005-01-07

If an author sets out to pen a new swashbuckling, age of sail novel, he finds himself in the unenviable position of having to measure up to the works of C.S. Foreseter and Patrick O'Brian. To make these stories engaging to a reader that has already consumed perhaps dozens of swashbuckling naval adventure novels, the main character has to have a hook that makes him stand out as unique. The hook for Lambdin's Alan Lewrie is so simple, I'm surprised that it is new: Lewrie is teen-aged rake and libertine, and "The King's Coat" blend the staples of the naval adventure with the borderline pornographic style of a cheap romance novel.

The results are lurid and earthy, perhaps more "Moll Flanders" on the gun deck of a man of war than God, King and Country. Lewrie's sexual adventures put a new twist on the role of being the King's man in the 18th Century, especially when compared against the chilly and self-conscious Hornblower. Indeed, Lewrie makes me think of what the lusty Mr. Midshipman Aubrey who got himself turned out among the common hands for keeping a whore in the focsle must have been like. Those in love with the details of nautical life in the age of sail should look elsewhere; Lambin's prose shares a disdain for such matters similar to Forester's; he is no O'Brian. The novel's feel for action borrows a great deal from Alexander Kent's Richard Bolitho novels. Lambdin's main innovation is in his ribaldry.

The result is an earthy novel detailing the adventures of a promising young swashbuckling officer entering HM's Navy in 1780. The story is enjoyably precisely because the characters are so human. If you are a fan of this kind of fiction, give "The King's Coat" a try.
The Cut of His Coat: Men, Dress, and Consumer Culture in Britain, 1860-1914
Average customer rating: 5 out of 5 stars
  • The Most Insightful Study on the History of Men's Dress Ever Written
  • It's fantastic!
The Cut of His Coat: Men, Dress, and Consumer Culture in Britain, 1860-1914
Brent Shannon
Manufacturer: Ohio University Press
ProductGroup: Book
Binding: Paperback

19th Century19th Century | British | World Literature | Literature & Fiction | Subjects | Books
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ASIN: 0821417037

Book Description

The English middle class in the late nineteenth century enjoyed an increase in the availability and variety of material goods. With that, the visual markers of class membership and manly behavior underwent a radical change. In The Cut of His Coat: Men, Dress, and Consumer Culture in Britain, 1860 –1914, Brent Shannon examines familiar novels by authors such as George Eliot, Anthony Trollope, Thomas Hughes, and H. G. Wells, as well as previously unexamined etiquette manuals, period advertisements, and fashion monthlies, to trace how new ideologies emerged as mass-produced clothes, sartorial markers, and consumer culture began to change. While Victorian literature traditionally portrayed women as having sole control of class representations through dress and manners, Shannon argues that middle-class men participated vigorously in fashion. Public displays of their newly acquired mannerisms, hairstyles, clothing, and consumer goods redefined masculinity and class status for the Victorian era and beyond. The Cut of His Coat probes the Victorian disavowal of men’s interest in fashion and shopping to recover men’s significant role in the representation of class through self-presentation and consumer practices.

Customer Reviews:

5 out of 5 stars The Most Insightful Study on the History of Men's Dress Ever Written.......2007-01-15

I have just finished reading this book which I received in the mail through Amazon this morning.

If there were a simple summary of the book I would dare to say it was a superbly written history of dandyism from the nineteenth century down to the present. The author modestly claims to cover only the periods of 1860 to 1914 but he is forced to discuss the Beau Brummel period of the early 19th century Regency Period right through to the present. Far from being the frivolously written facile populist writing one usually encounters when discussing the topic of dandyism this book is a seriously researched piece of sociology which deals with the dandy in every manifestation throughout this time period. At times the dandy was the hero while at others villainised for his effeminacy - such as following the scandal surrounding Oscar Wilde. With the rise of the middle class came the masher, the gent, the knut, the swell, the cad - and finally in the epilog the metrosexual and the retrosexual are all seen as variations on the same theme through history amid a changing social background.

The book is immediately captivating from its opening passage:

"In May, 1094, the London Men's Monthly Fashion reprinted in full a letter to the Irish Independent by a frustrated tailor and closet reader of popular fiction. "I wonder what it is that the writers of fiction pay so little attention to costuming of their male characters," the letter began; "Of course nobody expects a man's clothes to be as interesting as a woman's but their certainly deserve more than they get in novels, particularly the novels of women. The tailor cautiously admitted that he had lately begun to read a great deal of fiction, "not because I like it, but because I was anxious to find out how real heroes dressed. I didn't learn much. Judging by the scant courtesy accorded the apparel of mankind in literature, they didn't do much dressing"..."It isn't fair to us tailors," he concluded; "Dressmakers get a good write-up on almost every page of the popular novels but the tailor is cut down to about six lines in the whole book". "

The whole culture of menswear as being something that much be presented as though completely uncalculated yet presented with sprezzatura (the author never uses that word but it came to mind numerous times as I was reading the book) is traced. Part and parcel with this was the Victorian eshewal of anything other than solid black for serious business attired with all other colours being regarded as being ostentatious to the point of being almost morally suspect. The author does an extraordinary job of unearthing the extremes gentlemen went to to produce an air of such sprezzatura - of an extreme calculated uncalculatedness that demanded of itself that it be forgotten while all the while presenting itself as the perfect manifestation of gentlemanly ways.

Later the whole history of the dominance of the black frock coat is followed until its demise with rise of the lounge suit in the latter 19th to early 20th century. It becomes clear that the lounge suit arose in the age of increasing mass production and the rise of ready-to-wear clothing causing a demise in bespoke tailoring. After all the lounge suit was loose fitting and the precisely tailored forms of the frock coat was alien to mass production. In the course of this the question of dandyism and ready-to-wear vs bespoke is inevitably raised.

Right throughout the book there are numerous carefully chose illustrations which enrich the reading experience enormously. The writing style is inviting and fluent throughout in the way the narrative of the history of dandyism is presented to us. I must confess to have been unable to put it down and read it from cover to cover in the course of a single evening.

In conclusion I would say this is the best book on the history of menswear I have yet to read which covers issues that remain true to our hearts and imminently relevant to anyone concerned with elegant dressing for men. Essential reading and heartily recommended to all. Indeed you might even see it as a perfect accompaniment to Antongiovanni's book The Suit which was originally entitle The Dandy.

5 out of 5 stars It's fantastic!.......2006-11-11

This is by far the best book my brother ever wrote! I loved it!
Men's Fashion in the Twentieth Century: From Frock Coats to Intelligent Fibres
Average customer rating: Not rated
    Men's Fashion in the Twentieth Century: From Frock Coats to Intelligent Fibres
    Maria Costantino
    Manufacturer: Quite Specific Media Group
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0896762254
    The 2007 Report on Apparel Findings and Trimmings Excluding Mens and Junior Boys Coat, Suit, and Trouser Findings: World Market Segmentation by City
    Average customer rating: Not rated
      The 2007 Report on Apparel Findings and Trimmings Excluding Mens and Junior Boys Coat, Suit, and Trouser Findings: World Market Segmentation by City
      Philip M. Parker
      Manufacturer: ICON Group International, Inc.
      ProductGroup: Book
      Binding: Paperback

      EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
      ASIN: 0497735520
      Release Date: 2006-11-13

      Book Description

      This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "apparel findings and trimmings excluding men’s and junior boys’ coat, suit, and trouser findings" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
      The 2007 Report on Contract Receipts for Mens and Boys Non-Tailored Coats, Jackets and Vests, Shorts, Swimwear, Sweaters, Sweatpants, and Other Outerwear: World Market Segmentation by City
      Average customer rating: Not rated
        The 2007 Report on Contract Receipts for Mens and Boys Non-Tailored Coats, Jackets and Vests, Shorts, Swimwear, Sweaters, Sweatpants, and Other Outerwear: World Market Segmentation by City
        Philip M. Parker
        Manufacturer: ICON Group International, Inc.
        ProductGroup: Book
        Binding: Paperback

        EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
        ASIN: 0497734419
        Release Date: 2006-11-13

        Book Description

        This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "contract receipts for men’s and boys’ non-tailored coats, jackets and vests, shorts, swimwear, sweaters, sweatpants, and other outerwear" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
        The 2007 Report on Contract Receipts for Mens and Boys Tailored Suits, Coats, Jackets, and Vests: World Market Segmentation by City
        Average customer rating: Not rated
          The 2007 Report on Contract Receipts for Mens and Boys Tailored Suits, Coats, Jackets, and Vests: World Market Segmentation by City
          Philip M. Parker
          Manufacturer: ICON Group International, Inc.
          ProductGroup: Book
          Binding: Paperback

          EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
          ASIN: 0497734362
          Release Date: 2006-11-13

          Book Description

          This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "contract receipts for men’s and boys’ tailored suits, coats, jackets, and vests" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
          The 2007 Report on Manufacturing Men\'s and Boys\' Cut and Sew Suits, Coats, and Overcoats from Purchased Fabric: World Market Segmentation by City
          Average customer rating: Not rated
            The 2007 Report on Manufacturing Men\'s and Boys\' Cut and Sew Suits, Coats, and Overcoats from Purchased Fabric: World Market Segmentation by City
            Philip M. Parker
            Manufacturer: ICON Group International, Inc.
            ProductGroup: Book
            Binding: Paperback

            EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
            ASIN: 0497734591
            Release Date: 2006-11-13

            Book Description

            This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "manufacturing men\'s and boys\' cut and sew suits, coats, and overcoats from purchased fabric" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
            The 2007 Report on Men\'s and Boys\' Heavyweight Non-Tailored Coats, Jackets, and Vests Made from Purchased Fabrics Excluding Ski Apparel and Work Jackets: World Market Segmentation by City
            Average customer rating: Not rated
              The 2007 Report on Men\'s and Boys\' Heavyweight Non-Tailored Coats, Jackets, and Vests Made from Purchased Fabrics Excluding Ski Apparel and Work Jackets: World Market Segmentation by City
              Philip M. Parker
              Manufacturer: ICON Group International, Inc.
              ProductGroup: Book
              Binding: Paperback

              EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
              ASIN: 0497729776
              Release Date: 2006-11-13

              Book Description

              This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "men\'s and boys\' heavyweight non-tailored coats, jackets, and vests made from purchased fabrics excluding ski apparel and work jackets" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
              The 2007 Report on Men\'s and Boys\' Lightweight Non-Tailored Coats, Jackets, and Vests Made from Purchased Fabrics Excluding Ski Apparel and Work Jackets: World Market Segmentation by City
              Average customer rating: Not rated
                The 2007 Report on Men\'s and Boys\' Lightweight Non-Tailored Coats, Jackets, and Vests Made from Purchased Fabrics Excluding Ski Apparel and Work Jackets: World Market Segmentation by City
                Philip M. Parker
                Manufacturer: ICON Group International, Inc.
                ProductGroup: Book
                Binding: Paperback

                EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
                ASIN: 0497729784
                Release Date: 2006-11-13

                Book Description

                This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "men\'s and boys\' lightweight non-tailored coats, jackets, and vests made from purchased fabrics excluding ski apparel and work jackets" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.
                The 2007 Report on Men\'s and Boys\' Non-Tailored Coats, Jackets, and Vests Made from Purchased Fabrics Excluding Ski Apparel and Work Jackets: World Market Segmentation by City
                Average customer rating: Not rated
                  The 2007 Report on Men\'s and Boys\' Non-Tailored Coats, Jackets, and Vests Made from Purchased Fabrics Excluding Ski Apparel and Work Jackets: World Market Segmentation by City
                  Philip M. Parker
                  Manufacturer: ICON Group International, Inc.
                  ProductGroup: Book
                  Binding: Paperback

                  EconometricsEconometrics | Economics | Business & Investing | Subjects | Books
                  ASIN: 0497729792
                  Release Date: 2006-11-13

                  Book Description

                  This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "men\'s and boys\' non-tailored coats, jackets, and vests made from purchased fabrics excluding ski apparel and work jackets" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market.

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