Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
WORDS THAT WORK.......2007-09-08
"Words That Work: It's Not What You Say, It's What People Hear" by Frank Luntz is a modern day "how to win friends and influence people" for the 21st century. "Words That Work" is a good book but the best part is the '10 Rules of Effective Language' in the first few chapters, which is basically the whole point of the book.
You may not want to read the other chapters because the book does surprisingly focus also on how businesses can use words. You can pretty much ignore the Publisher's Weekly criticism that this book is partisan. Luntz sights good and bad examples of communication from both Democrats and Republicans. His first anecdote deals with giving a seminar at Arriana Huffington's home for the Hollywood Elite!
People who don't care about politics or business will probably get bored with this book. But if you only get half-way through the book you will be convinced that "It's Not What You Say, It's What People Hear".
"MoveOn.Org" Democrats who try to smear the lessons Frank Luntz gives in this book may do so at your own peril.
If you want to communicate better, buy this book.......2007-09-07
Great book from a man who knows how to communicate. Don't let tags such as 'conservative' or 'Republican' prevent you from basic truths about communicating more effectively. Frank Luntz knows what most politicians, business people and marketers do not: It's not about them, it's about your audience. Or to put it more effectively, "It's not what you say, it's what people hear."
If you want to become a better sales person, a better pastor, a better politician, a better leader, or a better communicator then buy this book. If you have the greatest idea in the world but can't tell people what it is, it's worthless. If you have a vision but can't get other people to follow, you will never lead.
For me, this book boils down to one word: Results.
Frank Luntz writes a great book to help anyone who wants to communicate better.
Book Description
The project that captured a nation's imagination.
The instructions were simple, but the results were extraordinary.
"You are invited to anonymously contribute a secret to a group art project. Your secret can be a regret, fear, betrayal, desire, confession, or childhood humiliation. Reveal anything -- as long as it is true and you have never shared it with anyone before. Be brief. Be legible. Be creative."
It all began with an idea Frank Warren had for a community art project. He began handing out postcards to strangers and leaving them in public places -- asking people to write down a secret they had never told anyone and mail it to him, anonymously.
The response was overwhelming. The secrets were both provocative and profound, and the cards themselves were works of art -- carefully and creatively constructed by hand. Addictively compelling, the cards reveal our deepest fears, desires, regrets, and obsessions. Frank calls them "graphic haiku," beautiful, elegant, and small in structure but powerfully emotional.
As Frank began posting the cards on his website, PostSecret took on a life of its own, becoming much more than a simple art project. It has grown into a global phenomenon, exposing our individual aspirations, fantasies, and frailties -- our common humanity.
Every day dozens of postcards still make their way to Frank, with postmarks from around the world, touching on every aspect of human experience. This extraordinary collection brings together the most powerful, personal, and beautifully intimate secrets Frank Warren has received -- and brilliantly illuminates that human emotions can be unique and universal at the same time.
Customer Reviews:
Totally engrossing.......2007-09-26
I bought this as a gift for my twenty-something brother. I started to glance through it a little before wrapping it, and ended up sitting with my nose in it for an hour. Really cool coffee-table book.
Great!.......2007-09-07
An amazing book! Read it page for page and it's so hard to put down, great buy.
Secrets shared are a wonderful thing........2007-09-05
Big time fan fot he website and love this collection of books. The honesty makes me laugh, cry and feel totally connected to others. A birlliant project.
Amazing.......2007-08-24
This book absolutely amazing and unique. Sure there are 3 books so far from him, all with the same postcard concept, but each book is direct and revealing. I found myself looking into my life and relationships and thinking that the post cards are saying and showing exactly what I felt/remember feeling. The pages are beautiful and colorful along with the words and writing that somehow display exactly what the writer was feeling. Even if you only read a few pages every once in a while, it will ground and humble you, pick you up, and make you want to be a better person. Truly amazing.
Amazing book, amazing video trailer to go along with it.......2007-08-16
I have been a fan of the Postsecret phenomenon since the first book came out. They are moving, and make one feel that you are not alone. Everyone has baggage. quirks. Human beings have alot going on. You must see the Book Trailer just posted on Youtube, it is inspirational, a work of art and makes you want to buy the books! Go to Youtube and search for Postsecret, and watch!! Its extraordinary!
Book Description
In the course of more than sixty years spent covering Washington politics, Helen Thomas has witnessed a raft of fundamental changes in the way news is gathered and reported. Gone are the days of frequent firsthand contact with the president. Now, the press sees the president only at tightly controlled and orchestrated press conferences. In addition, Thomas sees a growing -- and alarming -- reluctance among reporters to question government spokesmen and probe for the truth. The result has been a wholesale failure by journalists to fulfill what is arguably their most vital role in contemporary American life -- to be the watchdogs of democracy. Today's journalists, according to Thomas, have become subdued, compromised lapdogs.
Here, the legendary journalist and bestselling author delivers a hard-hitting manifesto on the precipitous decline in the quality and ethics of political reportage -- and issues a clarion call for change. Thomas confronts some of the most significant issues of the day, including the jailing of reporters, the conservative swing in television news coverage, and the administration's increased insistence on "managed" news. But she is most emphatic about reporters' failure to adequately question President George W. Bush and White House spokesmen about the lead-up to the invasion of Iraq, and on subjects ranging from homeland security to the economy. This, she insists, was a dire lapse.
Drawing on her peerless knowledge of journalism, Washington politics, and nine presidential administrations, as well as frank interviews with leading journalists past and present, Thomas provides readers with a rich historical perspective on the roots of American journalism, the circumstances attending the rise and fall of its golden age, and the nature and consequences of its current shortcomings. The result is a powerful, eye-opening discourse on the state of political reportage -- as well as a welcome and inspiring demand for meaningful and lasting reform.
Customer Reviews:
VERY INTERESTING BOOK.......2007-08-23
Helen Thomas has covered the White House since JFK and her insight into how the media has failed in the recent years to cover the White House and be the Watchdogs of Democracy is "Right on Point." There are very few "Real" Journalists like hardworking Helen Thomas around anymore!!
What's going on in Washington DC?.......2007-05-13
The lady in the red suit scores again with this cogent comment on the Washington press corps. Ms. Thomas, who pitches hardball questions during press conferences if she is allowed to do so, has very coherently and successfully produced a well-reasoned text about why the press corps failed the American people by not investigating the shenanigans surrounding the present administration. This is a necessary read for journalism students and probably for those interested history and political science.
A misleading title on a journalistic memoir.......2007-04-26
This book sorely disappointed me for two reasons. I strongly agree with the thesis of the title, that the media largely abandoned their important duty as watchdogs of democracy in the run-up to the War in Iraq, HOWEVER, this issue amounts to a grand total of ONE chapter in her entire book. The rest is a bunch of anecdotes tied loosely together. In fact, it reads more like an anthology than a unified work.
The second thing that disappointed me was also something of a shock: Helen Thomas, Grand Dame, Dean of the Washington Press Corps, is a lousy writer! I am serious. I read on average one or two political/nonfiction books a month, and this is one of the most poorly written I have read yet. Some of the books I have read are by "regular" people, some by pundits, and some by politicians. Nearly all of them write in a more interesting and engaging style than Mrs. Thomas. Her tone is often conversational at best, and her stories seem to be told as much to discuss presidents' interactions with the media as to tell you what an interesting career she has had.
I could not in good faith give it one star. It isn't horrible. It is just extremely disappointing.
rambling, disjointed, biasd, personal, fun.......2007-02-08
This is a rambling, disjointed, biased, personal account
of what should be an important public issue. The title
has a question mark, and the subtitle identifies the
culprit and makes an accusation. So how does "Watchdogs
of Democracy? The Waning Washington Press Corps and How
It Has Failed the Public" measure up? Not very well on
the subject, but better as a collection of snippets.
The foreword drones on and on for ten pages. Chapter 1
tells us Journalism is an honorable profession in
spite of Jayson Blair and a few others.
Chapter 2 mentions several scandals uncovered by the
press. Chapter 3 has anecdotes about presidents with
the press. Chapter 4 is about press secretaries.
Chapter 5 is about spinning the news.
Chapter 6 is about leakers and whistle blowers.
Chapter 7 admits that the news business is a business.
Chapter 8 complains about the FCC. Chapter 9 is
the subject of the book, the press as lapdogs.
Chapter 10 covers war correspondents, Iraq wars,
and Vietnam. Chapter 11 covers her choice of the
greatest American journalists. There is over 11
pages of closely spaced, double column index,
but no references.
Thomas seems to think there is little in Washington
except the White House. The other branches, and the
bureaus and departments are seldom mentioned.
Some Republicans will be bothered by some of her
attacks, and some Democrats will be delighted.
There are attacks, and both Democrats and Republicans
are the targets, perhaps in equal numbers, but they
are treated differently. Democrats tend to get the
passive voice and quirky little adjectives.
Republicans tend to get the active voice and
malicious adjectives. Bush 43 gets the worst
treatment.
Still, it is an entertaining book. The only time
I was tempted to put it down was Thomas quoting
herself giving a speech disguised as a question at
a White House Press Conference.
Neither focused nor organized.......2007-01-14
This book was clearly written for profit. Many sections of the book are only weakly connected back to the main theme and nowhere does Helen Thomas make her case-in-chief directly. Instead, the reader is treated to a series of vignettes which all too frequently bear only a tenuous relationship to one another and which make no effort to maintain continuity. While each chapter has a reasonably strong cohesion (though those boundaries frequently intersect in a way which would make any Venn diagram lover proud), they work together not as a fine Swiss watch, but instead more like a Rube Goldberg machine.
There is one theme which appears time-and-again: the idea that an objective and vigorous free press is a necessary part of democracy. This point is made consistently throughout the book from a cornucopia of different, albeit predicable, angles, and is artfully shown both implicitly and explicitly through excellent and enjoyable anecdotes accumulated during the author's sixty years as a White House correspondent. Unfortunately for the reader, her anecdotes frequently seem to be included for their value as self-platitudes rather than for intrinsic value or thematic attenuation. Also unfortunate is the inconvenient truth that Helen Thomas is no longer the type of reporter she praises, but the type she opines against: an opinion columnist.
There are certainly gems in the rough scattered throughout the 201 pages, but the author's tendency both to ramble and babble makes them difficult to find and detracts from their value. With regard to Thomas' periodic attempts a historical organization, her comments at the conclusion of chapter four are revealing: "There were other press secretaries and other spokespersons. I have mentioned only a few who stand out in my mind, for better or worse." Indeed, it seems she deemed fit to simply write down a train of thought as it occurred to her in the shower; that is to say, while not devoid of organization, the linking up of subjects is tenuous at best. Perhaps the most interesting and enjoyable aspect of Helen Thomas' writing style in this book is her robust use of vocabulary, which includes a scattering of excellent words on every page (some of which I even had to look up).
Book Description
Postsecret.com founder Frank Warren is back with an irresistible addition to his bestselling PostSecret series. For The Secret Lives of Men and Women, Warren has selected a never-before-seen collection of postcards bearing the explosive confessions and captivating revelations of men and women everywhere. Created using photographs, collages, illustrations, and more, the handmade cards offer a compelling dialogue on some of today's most provocative topics—from marriage and infidelity, to parenting, office politics, repressed fantasies, and even abortion—daring us to consider how well we really know our friends, family, even ourselves.
Customer Reviews:
The secret lives of men and women.......2007-09-23
This is a fantastic book as are his others great insight to the human mind, plus makes you laugh cry and think.
Filled with insights.......2007-09-05
As a fan of the cult show this is the book to read lots of theories about the symbolism and meaning of the show. A great read pack with insights.
Interesting look into other's minds........2007-08-09
I think this project is amazing. After reading all of the books and getting the updates every Sunday from the website, I have come to realize that everyone has their own bag of crap to carry. It's a very interesting look into the minds of people and the secrets they carry around with them. Some funny, some sad. If you would like a book that is read in one sitting (everyone I have let see it has to look through the whole thing), this is the book for you.
Great!.......2007-07-15
It's the reading equivalent to searching through someone's medicine cabinet. It'll make you cry and make you giggle. Ultimately, it will make you contemplate your own secrets!
People Have Secrets Both Dark and Light.......2007-07-07
And secrets have power. It is a courageous and amazing thing to write down a secret and post it on a website. Some secrets are sweet, some are deep, and some are heartbreaking. But with each secret I read, I know that my secrets are not crazy. I'm just a normal person, like everyone else.
Amazon.com
At the beginning of 2005, Frank Warren launched a new blog called PostSecret as an experiment in community art, inviting strangers to mail him anonymous postcards that made art out of their innermost secrets and then posting a selection of the cards every week on his blog. Within a year, his blog was one of the five most popular in the world, and his first book, PostSecret, was one of the surprise bestsellers of 2005. My Secret is his second book, a collection of cards from teens and college students--none of which has been shown on the website--that carries the same emotional power and creativity that have made Warren's project a phenomenon.
We are featuring seven postcards from the book here: see two of them on this page, and click on the numbers below to see five more.
| Click on the numbers below to see five more postcards from My Secret |
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[ 2 ] |
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[ 5 ] |
Book Description
Postsecret.com founder Frank Warren is back with a fresh and compelling companion to his wildly popular Los Angeles Times bestseller, PostSecret. For My Secret, a collectible, paper-over-board book that includes a page of vibrant, decorative stickers, Warren has personally selected never-before-seen anonymous postcards created by teens and college students from across the country. Each card bears an intimate and powerful secret—at turns inspirational, shocking, hilarious, and poetic—that is told through original illustrations, photographs, collages, and other creative means. Sample messages include:
- "I am avoiding you because you are socially below me."
- "I know the truth to the lie my parents tell... "
- "My friends think I was homeschooled. I spent high school in juvi."
A unique and important book that will appeal to both young adults and their parents, My Secret offers a raw and revealing glimpse into the real lives of today's teens and twentysomethings. Choosing their own handmade postcards over email or text messages, teens and college students express their hopes, fears, and wildest confessions in a way that truly represents their diverse personalities and voices.
Customer Reviews:
My Secret.......2007-09-21
This book is classic, just like all of the other PostSecret Books. A must have for the PostSecret collector. You are not alone.
It is nice to know others have secrets!.......2007-09-14
What a really cool way to express yourself! I know for a fact that letting go of a secret makes life a little easier sometimes...and to have the opportunity to see what others have let go of is pretty neat. I wish it were longer!
Inspiration.......2007-08-23
This is an fascinating book filled with people's deepest secrets. It's beautiful to be able to open it, and feel as if hundreds of people have poured their hearts and creativity onto the pages. It's a thrill when you come across a secret and applies to you as well, makes you realize you aren't alone. Visually appealing, along with being the best kind of memoir, this book is a must have along with the other post secret books.
Love it; wish i could share it.......2007-07-18
I've done it a million times, but I still love flipping through this book and reading the secrets. I only wish that it was all "school appropriate" so I could share it with my students. Power points will have to suffice until they come out with a PG edition. Sadly unlikely...
Awesome Idea...tons of fun to read!.......2007-07-17
I love post secret and the person i gave the gift to also loves post secret! Its a great gift idea and tons of fun for everyone!
Book Description
What does it mean to turn one of the great graphic novels of our time into a major motion picture? In 1998, Frank Miller shook the comics world with his groundbreaking series 300. Marking Miller's first collaboration with watercolor artist Lynn Varley (Ronin, The Dark Knight Returns) in over a decade, 300 was a gritty reimagining of a battle in which 300 Spartan soldiers fought to hold back the entire Persian army. The series won five Eisner Awards, including Best Limited Series, Best Writer/Artist (Miller) and Best Colorist (Varley). 300: The Art of the Movie takes you behind the scenes as director Zack Snyder (Dawn of the Dead) adapts 300 to the silver screen. With 200 pages of production photos, concept art and much, much more, 300: The Art of the Movie is sure to delight Miller fans and movie buffs alike.
Customer Reviews:
Concepts galore.......2007-08-26
Translating a graphic novel into the world of cinema can be a tricky business.
And the first step is concept art -- creating basic images of the characters, costumes, and important, visually-striking scenes. "300: The Art Of The Film" is crammed with such images, detailing virtually every part of the movie... but it's very skimpy on explanations and information.
It starts off with a couple of prefaces -- one by an expert on military history, and the other explaining the purpose of revealing the concept art. Then concept art itself: it basically outlines the story, beginning with the "inspection" of newborn Spartan boys and ending with another battle brewing between the Spartans and Persians.
These include pages and pages of rough sketches and detailed drawings for the cinematogrpahers, some representing only a few seconds (a fist hitting a slave's face). Then there are plenty of costume sketches, depictions of unreal-looking monsters, tents, and the gorgeous sets for things like Xerxes' opulant golden litter. Actually, it's more of a portable house.
But it has more than just concept art -- there are clay models, special effects shots, elaborate makeup and costume for things like the hunchbacked traitor, Xerxes' chain-porn costume, and things like knives stuck in a eye, and even green-screen shots before the CGI gloss was put on. And there are shots showing how they managed certain effects, like the people who controlled the animatronic "wolf."
And with every sketch and behind-the-scene shot, they show the finished result as it appears in the movie. A lot of them have the original art by Frank Miller as well, to show us how close the movie actually is to its source material. Visually speaking, it's a feast of behind-the-scenes information.
Buuuuut....
"300: The Art Of The Film" suffers from a lack of background information -- they show us loads of information, but don't tell WHY they were done, or even the intricacies of HOW. Come on, they must have had some trial-and-error in this film. While we can see the art for ourselves, we're rarely told much about why they chose this costume, or that monster, and how they created some of the weirder visuals.
So while the book is visually rich, it feels incomplete, like they left a lot of the text out to keep the guide from getting too long. Sometimes pages and pages will go by with only a few sparely-written paragraphs describing the intricacies of the movie. "300" is a visual movie, but come on, there's more to it than that.
"300: The Art Of The Film" has loads of art, but not much explanation in how it got from art to movie. It stumbles badly as a behind-the-scenes guide, but it's still an intriguing visual read.
Pretty Nice Book.......2007-07-28
This book has quite a few photos showing the making of 300 but the biggest draw (to me) was the similarities to the 300 Graphic Novel. Size, shape and cover picture are the same. The book shows a lot of photos of how the digital images were added to bleak green screen sets, how things like the wolf were made, etc. Its a good book for 300 fans it's a must have for those who have the Hardcover graphic novel (to display them side by side).
Misinterpretations Aside.......2007-07-17
It seems that some people are having a hard time realizing that the title of this book includes "The Art of the Film" and are searching for filming procedures, or sociopolitical explanations on behalf of the film when, in fact, this IS an art book. And for what it is, it does a great job revealing the artistic vision behind the film 300. From makeup effects to storyboarding to the comic conversion of the film, "300: The Art of the Film" makes a stylistic presentation that is worthy of the aesthetic care of the movie itself. Anyone who is interested in the artistic background in the movie 300 will appreciate the clean layout and complete presentation of this book.
A great companion..........2007-05-28
A great companion to a great movie and a great graphic novel.
Not often do you get to see behind the blue (or green) curtain to see how a movie is made.
This book gives you that insight!
Newsflash: Persians are Real People!.......2007-05-16
This is an interesting making-of book about an interesting movie based on an interesting graphic novel. I bought this book to see if I could get a clue as to why the Persians were portrayed as inhuman Orc-like mutant monsters, and while the book has something to say about the 'how,' it is curiously silent on the 'why.' Unlike fantasy creatures like Orcs, Persians (also called Iranians) are real people. They were regular folk in the days of the Battle of Thermopylae, and they continue to be regular folk today. I would think that Christians in particular would take issue with the misrepresentations of Biblical history detailed in 300: The Art of the Film. The Xerxes in "300" is the same Xerxes as in "One Night with the King"!!!
Book Description
Written by Stu Maschwitz, co-founder of the Orphanage (the legendary guerrilla visual effects studio responsible for amazing and award-winning effects in such movies as Sin City, The Day After Tomorrow, and Harry Potter and the Goblet of Fire), this book is a must-have for all those budding filmmakers and students who want to produce action movies with visual effects but don't have Hollywood budgets. The Orphanage was created by three twenty-something visual effects veterans who wanted to make their own feature films and discovered they could do this by utilizing home computers, off the shelf software, and approaching things artistically. This guide details exactly how to do this: from planning and selecting the necessary cameras, software, and equipment, to creating specific special effects (including gunfire, Kung Fu fighting, car chases, dismemberment, and more) to editing and mixing sound and music. Its mantra is that the best, low-budget action moviemakers must visualize the end product first in order to reverse-engineer the least expensive way to get there. Readers will learn how to integrate visual effects into every aspect of filmmaking--before filming, during filming and with "in camera" shots, and with computers in postproduction. Throughout the book, the author makes specific references to and uses popular action movies (both low and big-budget) as detailed examples--including El Mariachi, La Femme Nikita, Die Hard, and Terminator 2.
Customer Reviews:
Essential Reading for Indie Filmmakers.......2007-10-03
The DV Rebel Guide, by Stu Maschwitz, formerly a member of Industrial Light And Magic, explains in easily understandable, yet highly technical language, exactly how to create astounding visual effects using the kinds of cameras, computers, and software available to ordinary people. A Spielbergian budget is NOT required. In addition to his information, he offers many links to other websites of technical expertise and training,
You may be making a little family drama, rather than a shoot-'em-up, but the techniques in this book will increase your palette of possibilities. In other words, every indie movie maker can benefit from this book. It's essential reading, period. No one else has published anything like it.
Maschwitz assumes throughout that you are not an idiot or a dummy. Scores of color photos show exactly how every technique is done. He also runs an on-line forum; he and other digital rebels (some of whom are exceedingly experienced and clearly top pros) will help you through the rough patches.
Get this book, go out and make movies better than anything you thought you could do.
This is got the TRICKS!!!.......2007-09-23
Awesome book. My friends and I make ugly videos as a hobby and we've tried many things... but this book has some balls to the wall tricks. The guy is not a scaredy cat about shooting videos with minimal resources and lets you know how to make the most with what you've got. Also has great instructions on how to build your own stuff and pull crazy stunts. Grease up your baby, this is gonna have you running to your video camera with ideas as soon as you open it up!
love it.......2007-08-27
I've done video production professionally for several years and picked up some of these tricks from simple trial and error. What I love is how well Stu connects the techniques in this referrence and compares them to equivalent effects on film. And its not just informative, its enjoyable to read.
I recommend this book to anyone interested in making their videos stand out or looking to up their production value without spending a lot of money.
Love this book.......2007-08-19
I have read a lot of film making books and this is easily the most useful and informative. Anyone trying to make a film on their own needs to have this book!
Best Book for Independent Digital Video Production Ever!!!.......2007-08-12
This is it!!! If you want to produce an Independeant Film this is THE book to read. Don't be fooled. You still need to know what you're doing go to school. Read the manuals, watch the best movies, by the best directors, then read this book and make your movies!!!!!
Amazon.com
The world is divided into two types of people: those who wince when they see the words Canadian geese in print, and those who don't. If you are the former, or if you are the latter working for the former, the The Associated Press Stylebook and Libel Manual provides invaluable assistance when you need to get your Canada geese all in a row. Countless newspapers and other publications base their style guides on this manual. The entries are arranged alphabetically and include issues of spelling, punctuation (there is no period in Dr Pepper), grammar, abbreviation, capitalization (Popsicle and Dumpster are, tollhouse cookies aren't), hyphenation (none, surprisingly, in ball point pen), and frequently misused words. There are also longer discussions of things such as Arabic names, chess notation, weather terms, and religious movements. Plus you'll find separate sections on sports writing, business writing, libel, and copyright.
Book Description
Fully revised and updated, the essential handbook for all writers, editors, students, and public relations specialists.
More people write for the Associated Press than for any newspaper in the world, and writers have bought more copies of The AP Stylebook than of any other journalism reference. With this essential guide in hand, any writer can learn to communicate with the clarity and professionalism for which the Associated Press is famous. Fully revised and updated, this edition contains over 5,000 A to Z entries--including more than 50 new ones--laying out the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Comprehensive and easy to use, The AP Stylebook provides the facts and references necessary to write accurately about the world today: correct names of countries and organizations, Internet language and search techniques, language to avoid, common trademarks, and the unique guidelines for business and sports reporting. The final word on media law, The AP Stylebook also includes an invaluable section dedicated to crucial advice on how writers can guard against libel and copyright infringement. The veritable "journalist's bible," this is the one reference that working writers cannot afford to be without.
With more than 50 new entries plus updates of more than 100 others, The AP Stylebook includes such features as:
* An A to Z listing of guides to capitalization, abbreviation, spelling, numerals, and usage
* Internet guidelines
* Sports guidelines and style
* Business guidelines and style
* A guide to punctuation
* Supreme Court decisions regarding libel law
* Summary of First Amendment rules
* The right of privacy
* Copyright guidelines
* Proofreaders' marks
Customer Reviews:
Wouldn't write without it.......2007-07-28
Also know as the AP style guide, this book should be every copywriter's and journalist's bookshelf. This is the definitive guide to punctuation, grammar and writing style for magazine and newspaper articles as well as most business writing. And it is vastly different from the style of writing most of us learned in school, which follows the Chicago Manual of Style. If you are thinking about writing for magazines or newspapers, or starting a copywriting business, you absolutely must get a copy of this.
Good Introduction to AP Style.......2007-07-07
I bought this book because I had a client that used the AP Style in their marketing communication and all outgoing documentation had to be reviewed using the AP Style. Being a technical writer, I had not used the AP Style before. Now I have a better understanding of why words are used the way they are in a newspaper. However, about 20% of the AP Style does not apply to technical writing.
AP Stylebook.......2007-05-29
A must have for all print designers. Great reference material for graphic and web designers.
Wanna be a reporter? Duh........2007-02-25
If you aspire to have any sort of career in print or online journalism, you should not need a review to tell you that you need this book. Duh.
However, I am going to give this book only four stars because AP needs to stop being losers and end the silliness of capitalizing the word "Internet" or writing "website" as "Web site." It's dumb.
Great Resource.......2007-01-16
This is a great book for anyone, from an aspiring writer to the accomplished journalist. The information within is very valuable and very well organized.
Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Book Description
ATCs are all the rage!
Making artist trading cards (ATCs) is a hugely popular activity for artists. Originally a paper/collage-based art form, ATCs have caught on with crafters working in a range of mediums and are now just as popular among fabric and mixed-media artists. ATCs are mini art works, the size of a playing card, often created as limited editions. The back of each card contains the artist's name and contact information. The idea behind the cards is to make them and then give, trade, or share them with others. This collection inspires with 1,000 original cards in a beautiful pageant of color, composition, and creative use of materials. The book also includes a special section devoted to explaining what ATCs are, how to get started, and includes some exciting technique information. Curated by Patricia Bolton, founder and editor-in-chief of two of the most exciting creative magazines on the newsstands, the book meets the Quarry Books mission of offering artistic and challenging new ideas to traditional paper artists, scrapbookers, mixed-media artists, and quilters by merging paper, fabric, and surface embellishment through experimentation and discovery.
Customer Reviews:
1000 atc's reviewed.......2007-09-01
Great layout of the book, colours are great.I felt there were too many fabrics used, and may be more paper products would be nice.
Excellent service all round.......2007-08-25
I am VERY pleased with the product, the service, the safe trading, and the time frame for delivery.
You are my first line of contact when looking for a good price and good product in books I wish to source.
Many Thanks
Disappointing. .......2007-08-24
I am a huge devotee of creating and collecting ATCs and was really looking forward to this book. I was more than a little disappointed. The cards included weren't among the most amazing or innovative I've seen, and there were no instructions as to how to create them. You'd be better off cruising around the internet and saving your money for art supplies.
1000 Artist Trading Cards.......2007-08-23
Excellent resource for those just getting into this new hobby as well as those who are veterans. So many inspirational ideas and great tutorials. If I only had one book on ATC s this would be the one.
Great Inspiration . . ........2007-07-22
If you are interested in ATCs you will really enjoy this book. Beautiful photography of so many different styles and designs. I found it very inspirating. Patricia Bolton is the publisher of Quilting Arts and Cloth.Paper.Scissors, two of the best magazines of all time. Check them out!
Books:
- Y: The Last Man Vol. 8: Kimono Dragons
- 75 Years of the Oscar: The Official History of the Academy Awards
- A Cruel Wind: A Chronicle Of The Dread Empire
- A Passion for Plants: Contemporary Botanical Masterworks
- A Twist of the Wrist: Quick Flavorful Meals with Ingredients from Jars, Cans, Bags, and Boxes
- Antonio's Gun and Delfino's Dream: True Tales of Mexican Migration
- Art Deco Fashion
- Aura Reading Through ALL Your Senses: Celestial Perception Made Practical, Second Edition
- Because They Hate: A Survivor of Islamic Terror Warns America
- Best Friends for Never (The Clique, No. 2)
Books Index
Books Home
Recommended Books
- There's a Wocket in My Pocket! Dr. Seuss's Book of Ridiculous Rhymes
- The Gay Science: With a Prelude in Rhymes and an Appendix of Songs
- Plug-ins for Adobe Photoshop: A Guide for Photographers
- Murder on the Links
- One Man's Wilderness: An Alaskan Odyssey
- Microbiology: An Introduction Brief Edition
- On a Clear Day You Can See General Motors: John Z. DeLorean's Look Inside the Automotive Giant
- The Ransom of Russian Art
- Hunting With Hounds in North America
- Yac Libraries: A USER'S GUIDE
General
| Business & Investing
| Subjects
| Books
Made to Stick: Why Some Ideas Survive and Others Die
What Got You Here Won't Get You There: How Successful People Become Even More Successful
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
