The AdSense Code: What Google Never Told You About Making Money with AdSense

The AdSense Code: What Google Never Told You About Making Money with AdSense
Average customer rating:

Joel Comm and AdSense

Excellent...So Power-Packed Full of Info That You Have to Read Again!

awesome

I could not believe it.

Google Told You Everything In This Book

The AdSense Code: What Google Never Told You About Making Money with AdSense
Joel Comm
Manufacturer: Morgan James Publishing
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
Similar Items:

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

The Great Formula: for Creating Maximum Profit with Minimal Effort

Search Engine Optimization: An Hour a Day

ASIN: 1933596708

Book Description

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

Customer Reviews:

Joel Comm and AdSense.......2007-10-02

The AdSense Code: What Google Never Told You About Making Money with AdSense
Joel Comm has a "way with words" that makes it easy to understand and follow. AdSense is in the forefront of Marketing Online and Joel explains it so that anyone can follow, and be able to take on the "giants"! As they say: Go For It!!

Excellent...So Power-Packed Full of Info That You Have to Read Again!.......2007-09-03

I loved this book. Many books that I get on any "how to" basis usually LACKS information or stuffs it with irrelevant "fluff" just to fill the pages. This book isn't one of those (thankfully).

From the beginning Joel Comm's writing style makes seemingly difficult and somewhat technical Internet stuff easy. I have the aptitude of a tadpole and yet I was able to hang in there, as intimidating as it first seemed to be, and actually fully understand how to go about this AdSense thing.

My only concern is that there are so many people making money doing this...Is there any more room for newcomers? This book was published in 2006. No, it's not outdated (that I know of). However, so much changes so quickly online. Joel Comm starts off by saying that he figured out how to crack the AdSense Code and start making $600 PER DAY from Google. Does that still apply today? Right now?

Also, I notice that it will take awhile to "build up" your content-rich website for Google AdSense and THEN you'll want to submit them to the search engines (rather than waiting for them to "crawl" on their own) and sometimes it takes a few months for the engines to "catch on." So, I'm imagining that most people will get impatient and think the the AdSense program doesn't work or something.

Plus, you have to be a writer. If you cannot write content (and good content at that) then this isn't going to work for you. Most people cannot write a decent email let alone a content-rich site on a topic that people are interested in. Furthermore, when you write your site you have to be grammically correct and actually look professional otherwise people will quickly move on.

(Sadly) in our near-illiterate society, creating your own content-rich sites in your own words can be difficult for most people.

awesome.......2007-08-28

i loooved this book. it's a quick read with tons of usefull info. for the person who said google provides all this information - last time i checked, google did not provide a complete list of online tools (outside of their own) to help you analyze, track, and change. this book is your one stop source if you are serious about adsense.

I could not believe it........2007-08-09

I could not believe that making an income with adsense was so
easy but Joel has taken me to the mountain top and shown me
the promoise land.
No fluff, just the facts and an easy to understand step by step
method of getting the most out of your adsense campaigns.
Joel does for Adsense what Jon Olson does for Traffic Exchanges.
Hits, Clicks and Misses: The Traffic Exchange Experience

Google Told You Everything In This Book.......2007-08-09

Comm's book unlike the title suggests - provides no more and in many ways less and certainly outdated strategies for making money with AdSense. I would recommend people ignore the many biased reviews - who are these people anyway? These glowing reviews read like they were manufactured by a motivational seminar writer! If this self promotion is obvious to you, save your money! My free advice: simply go to the Google AdSense page, read everything, then Google AdSense and read more analysis and best practices... and you will have a better path to riches than this or any book could possibly provide.

Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD, B-Comm Skill Booster, and PowerWeb

Average customer rating:

Exactly what I ordered.
Great book for everyday writing

Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD, B-Comm Skill Booster, and PowerWeb
Raymond V. Lesikar , and Marie E. Flatley
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

Communications | Skills | Business & Investing | Subjects | Books

Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

The Basics of Interpersonal Communication
Business Law: Principles and Practices
English Simplified (11th Edition)
The Web Warrior Guide to Web Database Technologies
Management: Leading & Collaborating in the Competitive World with Online Learning Center access card

Accessories:

The Articulate Executive: Learn to Look, Act, and Sound Like a Leader
The Art of Talking to Anyone: Essential People Skills for Success in Any Situation
Speak Like a CEO: Secrets for Commanding Attention and Getting Results

ASIN: 0073080179

Book Description

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Customer Reviews:

Exactly what I ordered........2006-06-29

This text book was the correct version in new condition. It was also at a great price and reached Japan in a week.

Great book for everyday writing .......2004-12-06

This item was great and very helpful in my businesswriting class!

Printing Estimating: Digital and Traditional Costing Methods for Graphic Imaging (Graphic Comm (Non-Software))

Average customer rating:

Printing Estimating: Digital and Traditional Costing Methods for Graphic Imaging (Graphic Comm (Non-Software))
Phillip Ruggles
Manufacturer: Thomson Delmar Learning
ProductGroup: Book
Binding: Hardcover

General | Arts & Photography | Subjects | Books

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

Desktop Publishing | Graphic Design | Computers & Internet | Subjects | Books

Printing | Graphic Design | Computers & Internet | Subjects | Books

General | Graphic Design | Computers & Internet | Subjects | Books

General | Publishing & Books | Reference | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Arts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books

Professional | Qualifying Textbooks - Fall 2007 | Stores | Books

Reference | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

Implementing Quality Management in the Graphic Arts
Printing Estimating Primer
Pathways to Print: Trapping (Pathways to Print)
Web Offset Press Operating
Real World Adobe Illustrator CS2 (Real World)

ASIN: 0827364393

Book Description

With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web, computer management systems, marketing, selling and pricing for profitability as well as information resources are vital topics to today s printing estimator and are all covered in great detail. Examples are used throughout to illustrate the methods discussed.

Average customer rating:

Great Spiritualist Reference!
Great book
Praise for Buckland!

Buckland's Book Of Spirit Comm
Raymond Buckland
Manufacturer: Llewellyn Publications
ProductGroup: Book
Binding: Paperback

Channeling | New Age | Religion & Spirituality | Subjects | Books

General | New Age | Religion & Spirituality | Subjects | Books

General | Occult | Religion & Spirituality | Subjects | Books

Spiritualism | Occult | Religion & Spirituality | Subjects | Books

Supernatural | Occult | Religion & Spirituality | Subjects | Books
Similar Items:

Buckland's Complete Book Of Witchcraft (Llewellyn's Practical Magick)
The Spirit Book
Signs, Symbols & Omens: An Illustrated Guide to Magical & Spiritual Symbolism
Advanced Candle Magick: More Spells and Rituals for Every Purpose (Llewellyn's Practical Magick Series)
The Witch Book

ASIN: 0738703990

Book Description

Buckland's Book of Spirit Communication is for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject. Explore the nature of the physical body and learn how to prepare yourself to become a medium. Experience for yourself the trance state, clairvoyance, psychometry, table tipping, levitation, talking boards, automatic writing, spiritual photography, spiritual healing, distant healing, channeling, and development circles. Also learn how to avoid spiritual fraud.

This revised and expanded edition of Buckland's popular Doors to Other Worlds has over one hundred new pages, including a completely new chapter on electronic spirit contact. It features additional photographs and illustrations, an index, a new preface, and a workbook format with study questions and answers for each chapter.

Customer Reviews:

Great Spiritualist Reference!.......2007-09-26

After much hassle trying to obtain this book, I finally got it and am very glad that I did.

Not only is this book about different methods of spirit communication, it is also a very thorough look at the history of spirit communication and Spiritualism. There are also quizzes, exercises and journal space within the book to track your progress.

I also recommend Christopher Penczak's "Spirit Allies" in conjunction with this book, as both have so much information to offer a reader who is interested in the topics herein.

Great book.......2007-01-09

This book is great. I am about half way through with it right now. I am really enjoying it.

Praise for Buckland!.......2004-08-17

This book, really introduces you to mediumship quite well. Delivered in such a way, that goes through the history of Mediumship (and related phenomena), and exercises for developing your own Medium skills. Each chapter is delivered as a "Lesson", complete with questions at the end of each lesson to reinforce what you've learnt. Now I myself, am a occultist, and am well accustomed to high magick, but Mediumship was fairly new to me, or atleast in this mannerism. I recommend this to anyone with an interest in conversing with the deceased, crossed over loved ones, or spirits in general. However for those more adept, and already accustomed to Mediumship, this really isn't for you, but for beginners, it is an excellent source.

Average customer rating:

Best Current Introduction to the JFK Case
If you have an open mind, you will be amazed
don't bother
Somewhat Disappointing
The Best Summation Available

Cover-Up
Stewart Galanor
Manufacturer: Kestrel Books (NY)
ProductGroup: Book
Binding: Hardcover

Conspiracy Theories | Current Events | Nonfiction | Subjects | Books

Criminology | Crime & Criminals | Nonfiction | Subjects | Books

U.S. | Politics | Nonfiction | Subjects | Books
Similar Items:

Murder in Dealey Plaza: What We Know Now that We Didn't Know Then
JFK: Assassination Files
Assassination Science : Experts Speak Out on the Death of JFK
In the Eye of History: Disclosures in the JFK Assassination Medical Evidence
Pictures of the Pain: Photography and the Assassination of President Kennedy

ASIN: 0966277201

Book Description

The evidence of a conspiracy to assassinate President Kennedy and its cover-up by the government and news media.

Customer Reviews:

Best Current Introduction to the JFK Case.......2003-12-13

Although one can quibble with a few details, this book is the most up-to-date concise introduction to the issues in the assassination of President Kennedy currently available. Anyone seeking a brief, informative and well-illustrated alternative to the dismal "Oswald did it" propaganda of Gerald Posner should give Galanor a read. There have been some good previous concise summaries of the evidence for conspiracy, but all are somewhat dated at this point. Stewart Galanor has ably filled an obvious gap in the literature.

If you have an open mind, you will be amazed.......2002-02-10

Stewart Galanor's book "Cover-Up" is one of top most powerful and informative reads you will find on the JFK assassination! It is loaded with many revelations not found in other books on the subject, and for those of us who have studied and researched the various books and articles on the subject for years, many examples of extremely close attention to details showing just how much evidence was tampered with or clearly altered in the course of the Warren Commission's investigation.

The pictures and documentation of the phyiscal evidence and the efforts to duplicate what is told to us as truth by the FBI and other investigative groups prove that without a doubt, we haven't been told the entire truth about what happened. Just the study and comparison of the wound analysis and ballistics PROVES that the whole premise that Lee Oswald did it alone is untenable.

Using the Scientific Method, one is able to prove or disprove predictions based on facts learned from trying to create and recreate results, and then using different variables to learn even more information. Galanor's "Document 24" is just one of many proofs that the evidence had to be altered because it could not be duplicated--the Sixth floor window is 60 feet from ground level, while the tower that was used to attempt to duplicate the shots from the "sixth floor elevation" at the Army's Aberdeen Proving Grounds (Warren Commission Exhibit 579) is only 30 feet high. There are many other startly examples in the book.

This is without question one of the best books on the JFK assassination you could read. It helps to bring together a lot of the facts that have been missed by others, and it powerfully illustrates that much of what we have been told as fact is ridiculous. If your views are those that support the findings of the Warren Commission, this book will shatter them. If your views support the idea that Oswald acted alone, the evidence in this book will show you how that position is no longer valid, simply because that which is purported to have been done by "Oswald" could not be duplicated.

Mr. Galanor should be commended for his interest and study of the records on which his work is based--obviously very few have devoted as much time with the keen eye for detail he has shown in finding much within the Warren Commission materials disproving their own positions after all these years. Harold Weisberg and Mark Lane were two of the first, and Galanor adds much to this ever-increasing long list of inaccurate information sold to the American people as fact.

I would highly recommend this book to anyone wanting to settle the doubts in their minds about whether or not we have ever been told the whole truth about the investigations into the JFK assassination!

don't bother.......2000-11-13

very simple review There is nothing new here. This seems like a conglomeration of everything already printed weather factual or speculative. very disapointing

Somewhat Disappointing.......2000-10-10

First and foremost, this little book is too brief to convince anybody of anything--I counted only 104 pages of true text.What was most disappointing for me was that the author was extremely selective about the "evidence" he presented that there was a cover-up. For example, even though the autopsists did not use approved methods when they noted that JFK's upper-back wound was "14 cm from the tip of the acromium process and 14 cm below the tip of the right mastoid process," this measurement at least fixed the location much more precisely than the "X" they marked on the autopsy face sheet. But, Galanor, of course, only mentions the "X." Also the autopsists stated the wound was "just above the upper border of the [right] scapula." Here again the author conveniently omitted their attempt to be more precise.Later, the author states that a paraffin test that showed no presence of nitrates on Oswald's right cheek was "consistent with the possibility that Oswald did not fire a rifle." This is true of course, but didn't Galanor think the readers might want to know that an FBI agent, who fired three shots in succession with the same rifle found on the sixth floor of the depository, also tested negative.I could go on but I don't want to beat a dead horse.So, if you're looking for the truth about the assassination of President Kennedy, I suggest you don't look for it here.

The Best Summation Available.......2000-09-14

Galanor has accomplished a feat that most students of this case have thought was next to impossible: a concise account of the most basic aspects of the assassination of JFK that enables new students to understand most of the crucial issues and old hands to fully appreciate their fundamental importance. In some ways, this stunning feat might have been expected from an author whose earlier work made calculus--perhaps the most difficult of undergraduate courses--accessible to students with no flare for mathematics.

In my own book on this case, MURDER IN DEALEY PLAZA (2000), I provide a set of 16 "smoking guns", beginning with two drawn from Galanor's book; and at the conclusion of my "Prologue", I advise my readers to begin with COVER-UP (1998) before they read mine. So don't be taken in by the book's easy-to-read style or by the abundant photographs, diagrams, and illustrations that make this case accessible to everyone who can read. It takes experts years to master this material. Galanor makes it accessible in hours.

Technical Communication 8e & ix visual exercises for tech comm
Average customer rating:
Technical Communication 8e & ix visual exercises for tech comm
Mike Markel , and Roger Munger
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Paperback

Academic & Commercial | Writing | Reference | Subjects | Books
General | Writing | Reference | Subjects | Books
General | Reference | Subjects | Books
General | Arts & Photography | Subjects | Books
Look Inside Reference Books | Trip | Specialty Stores | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0312455690

Red Book 2006: Report of the Committee on Infectious Diseases (Red Book: Report/ Comm/ Infectious Disease)
Average customer rating:

Red Book: 2006 Report of the Committee on Infectious Diseases (Red Book Report of the Committee on Infectious Diseases)(27th Edi

RED BOOK is a reference

Red Book 2006: Report of the Committee on Infectious Diseases (Red Book: Report/ Comm/ Infectious Disease)
Committee on Infectious Diseases , and American Academy of Pediatrics
Manufacturer: American Academy of Pediatrics
ProductGroup: Book
Binding: Hardcover

General | Medicine | Subjects | Books
Communicable Diseases | Infectious Disease | Internal Medicine | Medicine | Subjects | Books
General | Pediatrics | Specialties | Medicine | Subjects | Books
Communicable Diseases | Infectious Disease | Internal Medicine | Medicine | Medical | Professional & Technical | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Medicine | Qualifying Textbooks - Fall 2007 | Stores | Books
Professional | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

The Harriet Lane Handbook: A Manual for Pediatric House Officers, 17th Edition

Pediatric Primary Care: A Handbook for Nurse Practitioners, Third Edition

Atlas of Pediatric Physical Diagnosis: Text with Online Access (Zitelli, Atlas of Pediatric Physical Diagnosis)

Nelson Textbook of Pediatrics

Drugs in Pregnancy and Lactation: A Reference Guide to Fetal and Neonatal Risk

ASIN: 1581102070

Customer Reviews:

Red Book: 2006 Report of the Committee on Infectious Diseases (Red Book Report of the Committee on Infectious Diseases)(27th Edi.......2007-07-05

i don't have receaved the book as yet. Why? Let me know sametig about. Please coll me on my mobile phone +393358086622. Bye

RED BOOK is a reference.......2007-01-10

I've consulted previous editions of this marvelous book, and this edition wasn't a deception.

Very good.

Higly recomendable for every paediatrician and infectiouslogist.

Jose Luis Fonseca

Good News, Bad News: Journalism Ethics and Public Interest (Critical Studies in Comm & in Cultural Industries)

Average customer rating:

An excellent take on an underdiscussed topic

Good News, Bad News: Journalism Ethics and Public Interest (Critical Studies in Comm & in Cultural Industries)
Jeremy Iggers
Manufacturer: Westview Press
ProductGroup: Book
Binding: Paperback

Ethics | Business Life | Business & Investing | Subjects | Books

Ethics & Morality | Philosophy | Nonfiction | Subjects | Books

General | Philosophy | Nonfiction | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Media Studies | Social Sciences | Nonfiction | Subjects | Books

Journalism | Writing | Reference | Subjects | Books

General | Reference | Subjects | Books

General | Arts & Photography | Subjects | Books
Similar Items:

News Values: Ideas for an Information Age
Democracy and the News
The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World
Discovering the News
Bowling Alone : The Collapse and Revival of American Community

ASIN: 0813329523

Book Description

In Good News, Bad News, Jeremy Iggers argues that journalism's institutionalized conversation about ethics largely evades the most important issues regarding the public interest and the civic responsibilities of the press. Changes in the ownership and organization of the news media make these issues especially timely; although journalism's ethics rest on the idea of journalism as a profession, the rise of market-driven journalism has undermined journalists' professional status. Ultimately, argues Iggers, journalism is impossible without a public that cares about the common life. Written in an accessible style, Good News, Bad News is important reading for journalists, communication scholars, and students.

Customer Reviews:

An excellent take on an underdiscussed topic.......2000-05-20

Iggers begins his discussion about journalism ethics from a simple premise: "Journalism is in trouble." Citing a persistent urging of the public for journalists to become more ethical in their practices, Iggers explains that "the most fundamental problem is not the performance of the journalists but the standards themselves."

Iggers argues that the ethical discourse commonly inferred in the practice of journalism tends to ignore issues concerning the public interest and the social responsibility on which the press is founded. Environmental changes and the rise of market-driven journalism have caused a decline in the professional status of practicing journalists.

Ultimately, Iggers declares that the continued existance of journalism depends on a engaging the public in an open dialogue in which the public interest is central and practical goals are identified to help journalism "take as its foundation a commitment to enable citizens to participate in democratic life."

According to Iggers, part of the problem journalists have is an inability to discuss ethics in conceptual terms. Rather, most tend to discuss ethics in terms of cases, the most notable being the Janet Cooke case.

However, even in such cases, Iggers suggests that journalists do not often articulate the principles behind the cases, but tend to evaluate such examples on the merits of their effect in the relationship between the press and the public. Because of this, Iggers explains that the institutional values of journalism are not rooted in rules, but in evolving practices. And these practices appear to focus on making sure the journalist's ethical behavior cannot be questioned, invoking Gaye Tuchman's "defensive ritual."

After providing a historical context for the foundation of industry ethical codes, Iggers tracks ethical thought through the century in order to provide a context for the Janet Cooke incident. Iggers cites this controversy as a defining moment in journalism ethics which brought the discourse to national attention. Iggers then discusses the industry following the Cooke incident to provide a context for his discussion of the present issues.

Iggers cites several reasons for journalists' inability to conceptualize ethics. One major reason is that journalism encompasses several competing philosophies, which has led to "fundamental incoherencies and contradictions built into the core principles of the profession."

In addition, the practice of objectivity biased journalists against making moral judgements. According to Iggers, this philosophy carries over to ethical thought.

Also, changes in the concept of newsworthiness have resulted in a fundamental shift in focus from informing citizens to serving customers. "There is very little talk nowadays about readers as citizens," Iggers writes. "Rather, readers are spoken of as customers and the newspaper as a product. Increasingly, journalistic decisions are being made not on the basis of journalists' professional expertise about what it is important for the public to know, but on the basis of market research about what kinds of things customers, or potential customers, want to know."

Another problem in journalism ethical discourse is the scope of ethical codes in the workplace. Ethical codes are often aimed at individual reporters, not the institutions themselves. Also, Iggers points out that the owners of media are excluded from the discussion. Finally, many of the principles that are practiced tend to apply only to the story level, allowing inherent conflicts to arrive at the layout and publication level.

Iggers claims the solution for the survival of journalism is rooted in a pragmatic ethical base of theory. This approach would focus the creation and sustaining of a public sphere as the primary goal of journalism. In practice, Iggers advocates turning to a form of public journalism that centers around building an alliance between journalists and the public.

Iggers portrays the difference in philosophy as moving from a position of journalism without the public (the traditional model) to a practice of journalism about the public (a model addressing the concerns of the common reader) to a goal of journalism with the public (as a tool that enhances the abilities of citizens to function in society). According to Iggers, this process requires journalists approach the public as an ally, abandon professional arrogance and admit that "journalists need the public even more than the public needs them."

Iggers' portrayals of marketing influences and of the anti-democratic potential of journalistic objectivity are compelling. By building on traditional trends and discourse, he is able to show how the changing landscape of journalism practices demands critical attention.

However, Iggers acceptance of the consolidation of advertising and editorial content as a logical step in the service of the public should raise a few skeptical eyebrows. The open discussion and service he promotes with the public sphere appears to assume such a sphere would be media savvy enough to articulate what it expects from journalism. It also seems to suggest that the public sphere would desire journalism over entertainment, which is a difficult premise in light of his stated view that broadcast news has evolved into non-journalistic entertainment under public influence.

Good News, Bad News would make an interesting text for a journalism ethics course, if only for the background perspective and intelligent discussion of current issues.

Gypsum Construction Handbook, 90th Anniversary Edition 1992
Average customer rating:
Gypsum Construction Handbook, 90th Anniversary Edition 1992
Robert Carlson , and Marketing Comm United States Gypsum Co
Manufacturer: United States Gypsum Company
ProductGroup: Book
Binding: Paperback
Similar Items:

Modern Masonry : Brick, Block, Stone

Building Component Safety Information BCSI 1-03

Carpentry & Building Construction, Student Text

Carpentry and Building Construction

Fundamentals of Building Construction: Materials and Methods

ASIN: 0963686216

Comm Check...: The Final Flight of Shuttle Columbia
Average customer rating:

An unfortunate Perspective

Solid but not Spectacular

Excellent Read

Great book - thorough analysis

This book exceeded my expectations

Comm Check...: The Final Flight of Shuttle Columbia
Michael Cabbage , and William Harwood
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

General | Current Events | Nonfiction | Subjects | Books
General | Politics | Nonfiction | Subjects | Books
Aviation | Transportation | World | History | Subjects | Books
Astrophysics & Space Science | Astronomy | Science | Subjects | Books
General | Science | Subjects | Books
History of Science | History & Philosophy | Science | Subjects | Books
Astrophysics & Space Science | Astronomy | Professional Science | Professional & Technical | Subjects | Books
Similar Items:

The Challenger Launch Decision: Risky Technology, Culture, and Deviance at NASA

Columbia Accident Investigation Report (Apogee Books Space Series)

Columbia: Final Voyage

Inviting Disaster: Lessons From the Edge of Technology

High Calling : The Courageous Life and Faith of Space Shuttle Columbia Commander Rick Husband

ASIN: 0743260910

Book Description

On February 1, 2003, the unthinkable happened. The space shuttle Columbia disintegrated 37 miles above Texas, seven brave astronauts were killed and America's space program, always an eyeblink from disaster, suffered its second catastrophic in-flight failure. Unlike the Challenger disaster 17 years earlier, Columbia's destruction left the nation one failure away from the potential abandonment of human space exploration. Media coverage in the immediate aftermath focused on the possible cause of the disaster, and on the nation's grief. But the full human story, and the shocking details of NASA's crucial mistakes, have never been told -- until now.

Based on dozens of exclusive interviews, never-before-published documents and recordings of key meetings obtained by the authors, Comm Check takes the reader inside the conference rooms and offices where NASA's best and brightest managed the nation's multi-billion-dollar shuttle program -- and where they failed to recognize the signs of an impending disaster. It is the story of a space program pushed to the brink of failure by relentless political pressure, shrinking budgets and flawed decision making. The independent investigation into the disaster uncovered why Columbia broke apart in the sky above Texas. Comm Check brings that story to life with the human drama behind the tragedy.

Michael Cabbage and William Harwood, two of America's most respected space journalists, are veterans of all but a handful of NASA's 113 shuttle missions. Tapping a network of sources and bringing a combined three decades of experience to bear, the authors provide a rare glimpse into NASA's inner circles, chronicling the agency's most devastating failure and the challenges that face NASA as it struggles to return America to space.

Customer Reviews:

An unfortunate Perspective.......2006-10-13

A good, thorough analysis. It's unfortunate that the author(s) felt it unavoidable that they should fill the book with Christian propaganda. It really took away from the objectivity.

Solid but not Spectacular.......2006-09-07

"Comm Check..." tells the story of the loss of the space shuttle Columbia. If you are expecting a top-level, academic analysis, like the one found in Diane Vaughan's "The Challenger Launch Decision", then this book is not for you. It is a well written book with lots of human interest anecdotes about the people and the organizations involved in the tragedy. It is factual and reasonably well organized but is written with a sense of drama that I found both distracting and unnecessary. At times, the continual stream of mini-biographies made it hard to follow the book's main theme. While interesting, I gained little from the litany of who went to which school and who had flown so-many thousands of hours in jet fighters. Even the the climactic chapter "Re-Entry Revisited" was light duty in terms of the technical information and overly dramatized events from the astronauts perspective.

If you are just starting to research events surrounding Columbia's loss or are simply interested in learning the whole story, this book is a good starting place. It provides the "big picture" in an easily understood fashion. However, it lacks the depth and comprehensive coverage that one would expect from a well done historical summary. Also, there is minimal analysis, of the events leading up to and following the loss of Columbia, beyond a superficial compilation of basic facts and the conclusions of the Columbia Accident Investigation Board. The few conclusions expressed by the authors are neither insightful nor motivating.

Excellent Read.......2005-04-11

Being a space nut, and being very impacted by the Columbia disaster, this book was exactly what I was looking for.

The writing style is smooth and segues between topics and people almost seamlessly. It covers the human side and also the technical nature of the issues that came together to create the accident that caused the loss of the shuttle and her crew.

By far the most emotional item for me was reading the detailed breakdown of what happened in the last 15 minutes of the mission. Hearing how the shuttle struggled as hard as it could to bring its crew home, and was just simply overcome by the stresses caused by the weakened left wing. I have read the entire CAIB report before and this book breaks down the final minutes of Columbia in a much more clear and to the point kind of way.

The book doesn't point blame but often infers blame on a few key managers in Nasa's space program and rightly so.

The shuttle program and history is very interesting to read about and this is a perfect addition to anyone's collection.

Great book - thorough analysis.......2004-08-31

This book presents a thorough first analysis of the Columbia accident - Not nearly as thorough as Diane Vaughan's telling of the Challenger accident, but similar in scope and tone. Although these are journalists reporting on the accident, the book contains a good analysis and enough technical details to keep the engineer as well as the layperson interested. The book is insightful regarding risk management cultures at large organizations and is a worthwhile read for anyone managing risk in any industry.

This book exceeded my expectations.......2004-07-26

I followed the Columbia accident very closely so I wasn't sure this book would have anything new for me, but I was surprised by its depth. The authors are veteran space journalists and were able to get interviews that no one else did. The retelling of how the critical information about the foam strike never got anywhere past a few bobbled opportunities to discuss how dangerous these foam strikes could be is fascinating. Many, many wrong turns were taken by people who thought the worst wouldn't happen, at least not during their hectic workday. A great book and the only book about the Columbia accident worth reading.

Books:

Books Index

Books Home

Recommended Books