Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Average customer rating: 4 out of 5 stars
  • Question the status quo
  • Good Book
  • What is your greatest challenge?
  • Academics rarely demonstrate how to do it!
  • Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim , and Renée Mauborgne
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
ManagementManagement | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
MarketingMarketing | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
Strategy PlanningStrategy Planning | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
GeneralGeneral | Investing | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 1591396190

Book Description

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Customer Reviews:

5 out of 5 stars Question the status quo.......2007-09-25

The book forced me to rethink the way I normally would look at business developments for my companies: either value based or feature based. The idea of a creating new space in a crowded market and making a leap in growth through the blue ocean strategy stirred up my thinking juices. Personally, I don't like how to books with "three simple steps" This book was great; a must read.

5 out of 5 stars Good Book.......2007-09-24

1. This is NOT a marketing book
2. There is no such thing as a fail safe strategy
3. This is a tool and is only as good as the user
4. Applicable in different situations
5. Good companion to Competitive Strategy written in the 80's by Mike Porter which is THE industry book
6. The book is NOT a pioneer and is NOT proported to be. It is a study in those companies who seemed to have created new markets such as Cirque De Soleil. The authors did NOT set out to create a new "theory" and then retroactively "fit" companies but rather study an emerging pheonom. and try to locate patterns.

I think that pretty much covers all the gripes of the previous entries. I first came across this book in a competitive strategy class in a business organizational change degree. It is an excellent text and gives another viewpoint to the old study of competitive strategy. I have used the strategy canvas tool located in chapter two AS A TOOL to assist me in both departmental and industry situations to locate existing patterns of competition.

Worth the money.
But then, I am just a "mere" academic (albeit with many years of industry experience) so if you truly do not like the book I suggest returning it. :)

5 out of 5 stars What is your greatest challenge?.......2007-09-13

The greatest struggle for most business people is to come up with a truly original and valuable idea. Close behind that is how to get employees to work together. This book makes me want to cry, because it actually, simply, lays out how to do both. Beautiful.

3 out of 5 stars Academics rarely demonstrate how to do it!.......2007-09-11

I bought this book. Their identifications are valid enough. Great companies have always created uncontested market space while making their competitors irrelevant. This is not in dispute. However...

The authors Chan Kim & Renee Mauborgne are just mere academics. And what is annoying is that they haven't battle tested their Blue Ocean model from hard knocks in the trenches business wars to find out what works and what doesn't for themselves! Again, this is what I find annoying with academics. They say a lot but never prove it themselves! Remember Merton & Scholes and LTCM?

For an example...in the book, the authors have an interesting strategic canvass graph approach that supposes to prove how Blue Ocean events come about. That's fine, but how do you prove it? Moreover, the 'values' are different for each company, so there is nothing consistent to glean from this.

What I'd like to have seen is a Dash Board type matrix template that allows any company or budding entrepreneur to carry out Blue Ocean due diligence on any industry or market niches...proofing these Blue Ocean catchments from a zero learning curve application! The book does have important points but lacks the cutting edge tools to unify Blue Ocean diligence and proofs for any company!

Thus, what this book lacks is a more honed processing of enquiry from the authors. And I suspect this to be the case because like many academics they haven't proven the unifying dynamics that goes into capturing Blue Ocean strategies for themselves with businesses they have built through their own mindset!

Again, this book is a case of 'do what I say, because I don't have to prove what I say'.

There are great industry shapers out there who can shift and move whole industries and markets in their favour...but the authors of this book are not one of them.

However, there are great positives the authors have identified. The book contains a very interesting 'Strategic Grid' technique. From this simple grid technique any one can mentally survey how to change one's industry or market from a macro-vantage point. But shifting and moving your new found Blue Ocean grid at a tactical level to rule your competition making them irrelevant is another matter entirely. The chapters that explain this grid are worth the book, but don't expect any thing else.

What you really want is a knowledge base that allows you to dig out Blue Ocean criteria from a template of enquiring tools STACKED PROCESS BY PROCESS UNTIL YOU PROOF YOUR OWN BLUE OCEAN POWER. This book fails on this!

I would suggest that any one buying this book should read 'Blue Print to a Billion by David Thomson to understand how real Blue Ocean executions are carried out correctly. In addition, Chet Holmes' Ultimate Sales Machine' gets you to understand how to carry out big frame strategies at the tactical level.

Both these books will plug the holes lacking with Kim & Mauborgne's work.

5 out of 5 stars Blue Ocean Strategy.......2007-09-10

I like the non text book clear presentation. You do not have to have an MBA to enjoy and learn from this book.
The Divine Matrix: Bridging Time, Space, Miracles, and Belief
Average customer rating: 4.5 out of 5 stars
  • Such fools these mortals be.
  • You Have the Power!
  • Does Verify Quantum Science
  • Best "Consciousness Research" book I've Read to Date
  • Consciousness Tools
The Divine Matrix: Bridging Time, Space, Miracles, and Belief
Gregg Braden
Manufacturer: Hay House
ProductGroup: Book
Binding: Hardcover

GaiaGaia | Earth-Based Religions | Religion & Spirituality | Subjects | Books
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ASIN: 1401905706

Book Description

Between 1993 and 2000, a series of groundbreaking experiments revealed dramatic evidence of a web of energy that connects everything in our lives and our world—the Divine Matrix. From the healing of our bodies, to the success of our careers, relationships, and the peace between nations, this new evidence demonstrates that we each hold the power to speak directly to the force that links all of creation. What would it mean to discover that the power to create joy, to heal suffering, and bring peace to nations lives inside of you? How differently would you live if you knew how to use this power each day of your life? Join Gregg Braden on this extraordinary journey bridging science, spirituality and miracles through the language of The Divine Matrix.

Customer Reviews:

1 out of 5 stars Such fools these mortals be........2007-10-03

If there was a "Divine Matrix" allowing everyone to wish what they deeply desired into existence do you think a just and sane "Divinity" would let a bunch of somewhat evolved apes loose with such an ability? Thank God I do not have such power because I know in all honesty that I am not evolved enough and wise enough to use it well. But those who want something for nothing, those who are still infants at heart wishing their mere wish and every need to magically be granted by Parent in the Sky or latest pseudo-scientific mumbo-jumbo hash of how reality is will flock to buy this latest mystical puff-piece. When it doesn't work for them they will blame themselves or look for the next similar work that claims they can have everything without any real effort beyond believing and tuning themselves. Yes, inner attitude makes tremendous difference. But it must be matched with well planned action and lots of it to accomplish anything in this world.

5 out of 5 stars You Have the Power!.......2007-10-02

"The Divine Matrix" by Gregg Bradden reveals insights into scientifically verifiable universal energy that connects and affects all aspects of our lives.

The central message in this book is that each person has the power to speak to this universal energy/force and thereby create a more peaceful and joyful life for oneself and ultimately transform the planet.

An inspirational read, especially with the central message that our true power for life transformation comes from within!

Some more of the best New Age books that I've found lately are:

The Secret

Nexus: A Neo Novel

5 out of 5 stars Does Verify Quantum Science.......2007-09-03

"The Divine Matrix: Bridging Time, Space, Miracles and Belief" by Gregg Braden, is firstly about discovering the Divine Matrix and revealing the mystery that connects all life. Secondly, the book goes on to describe how the Divine Matrix works, and brings insight into bridging between imagination and reality. Finally The Divine Matrix explains how to successfully work with healing in Quantum Awareness, which includes insight and messages from the Divine Matrix.

Also, the Divine Matrix is scientifically verifiable in terms of the latest findings in Quantum Science...and interestingly the hologram is a perfect analogy to ideas presented in this book.

Most highly recommended.

If you like Divine Matrix then you'll be fascinated with a recent New Age novel I've discovered that is also about connectedness, spirituality, and life transformation:

Nexus: A Neo Novel

5 out of 5 stars Best "Consciousness Research" book I've Read to Date.......2007-08-05

I've read many, many books of a spiritual nature over the last several years and, over & over again I would read that we are all connected somehow and that we impact, or co-create, our reality. But, until reading Braden's "The Divine Matrix", I didn't really understand these ideas.

This book is so powerful because Braden doesn't just tell readers how to "intend" a different future, or make the statement that we are all connected, but instead he explains how & why these statements are true based on new scientific evidence. Plus, although the scientific concepts he discusses are quite complex, he has the ability to make them easy to understand for people who, like me, have no physics background.

The overall concept is that there is a web of energy where all things begin and all possibilities exist. It's this "web" that connects us to everyone and everything, and through which we bring possibilities into existence (co-creating our reality through imagination, prayer, judgement, expectation, etc...). What a brilliant design!

An awesome "bonus" is the "20 Keys to Consciousness" he includes at the end, where he outlines how to use the information he provides to create the life you want to live. You may want to type these up, print them out, and hang them somewhere that you'll see them everyday...

In addition to the scientific concepts and research discussed in "The Divine Matrix", Braden also shares some personal stories reflecting his journey of discovering, understanding, and using this information - providing a really nice balance between the science & the personal.

Overall, I would HIGHLY reccomend "The Divine Matrix" to anyone interested in how science is beginning to prove the truth of ancient spiritual concepts, as well as those who'd like to co-create a better future. It's insightful, profound, and an "easy read" (when compared to other books of this genre).

4 out of 5 stars Consciousness Tools.......2007-07-31

Thank you Gregg for helping wake people to the matrix of energy we all share.
There is no escaping that "all is one". Anyone interested in books that search quantum physics/science for an explanation of the Divine, Spirit, unifying energy of One will enjoy this book. Caryn Colgan, Ancient Pact
Astronomy Today (5th Edition)
Average customer rating: 4.5 out of 5 stars
  • New Book that was NOT a new Book
  • For the Non-Science Major
  • Astronomy Today 5th edition
  • A Paradox of Blind Astronomers!
  • A joy to read!
Astronomy Today (5th Edition)
Eric Chaisson , and Steve McMillan
Manufacturer: Benjamin Cummings
ProductGroup: Book
Binding: Hardcover

AstronomyAstronomy | Astronomy | Science | Subjects | Books
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ASIN: 0131445960

Book Description

Chaisson/McMillan's writing style and pedagogically driven art program are recognized as being scientifically accurate yet accessible to non-science majors. The integrated media program contains the market's only E-book. It provides readers with innovative and interactive tools to learn and test their understanding of astronomy concepts. Topics covered include Astronomy and the Universe, Our Planetay System, Stars and Stellar Evolution, Galaxies and Cosmology, and more. For one or two-semester introductory astronomy course.

Customer Reviews:

1 out of 5 stars New Book that was NOT a new Book.......2007-06-08

Simply put - I purchased this Astronomy book through Amazon because the price was the same as elsewhere but I would save on shipping. I expected a NEW book but received a Used Book in good condition.
The Book itself so far seems well laid out and interesting but the course I am taking has just reached the 1/3 mark toward completion.

5 out of 5 stars For the Non-Science Major.......2007-03-08

This book is designed to be the astronomy book that non-science majors would use to meet their one-year of science requirement as part of their undergraduate degree. As such it is written without the mathematics content that would be normal in a course aimed at astronoly or physics students. In addition, this particular book has several advantages. To identify just a few:

1. Throughout the book there is an emphasis on teaching the scientific method. This area has been strengthened in this edition because (I'm guessing) the current attempts by the un-intelligent design people to disparage scientific theories.

2. Revised to include the latest discoveries being made by the Mars rovers and the down grading of poor Pluto to a minor planet.

3. Updating the current theories regarding dark matter and dark energy.

In summary this is a well written, well illustrated text, ideally suited for the non-scientists.

5 out of 5 stars Astronomy Today 5th edition.......2006-03-11

I have had a lifetime love of Astronomy but have lacked the mathmatical background for a thorough understanding. Most popular books on the subject rarely cover the field in the manner that I desire. Astronomy Today is a textbook for a beginning course in astronomy at the college level and does, in fact, cover a great deal of information without the need for mathmatical knowledge. The authors express their ideas and information in clear, concise language and clearly manifest an enthusiasm for their subject. I have enjoyed the book immensely.

4 out of 5 stars A Paradox of Blind Astronomers!.......2005-06-23

This is an excellent textbook, but I deducted one star (from a possible five-star rating) because of the absurd comments made by the authors in the beginning of the book. In this fourth edition of Astronomy Today, a textbook published by Prentice Hall for college students, the authors open the very first chapter with the following statements:

"Of all the scientific insights attained to date, one stands out boldly: Earth is neither central nor special. We inhabit no unique place in the universe. Astronomical research, especially within the past few decades, strongly suggests that we live on what seems to be an ordinary rocky planet called Earth, one of the nine known planets orbiting an average star called the Sun, a star near the edge of a huge collection of stars called the Milky Way Galaxy, which is one galaxy among countless billions of others spread throughout the observable universe."

Huh!? Earth isn't special? Compare the other planets in our Solar System to Earth and tell us it isn't special. And Earth is "...an ordinary rocky planet..."? It's the only planet we know of with vast oceans of liquid water, a breathable atmosphere, lush vegetation, and a spectacular collection of life forms. The authors of this textbook must have been "out to lunch" when they wrote that trite introduction, or... this is just another deliberate attempt by "philosophers of gobbledygook" to strip the Earth of its special place in the universe and to squash any special characteristics that may differentiate it from everything else in the cosmos. I strongly suspect the latter viewpoint is the correct one.

The fact is the Earth is indeed a very special place, and the Sun is a very special star. In fact, the Sun-Earth relationship represents a very special arrangement that permits life to thrive upon our planet. Mercury, Venus and Mars may be nothing more than ordinary rocky planets, but Earth is truly unique from all the other planets in our Solar System, and may be truly unique in all the universe.

I stand by my initial rating of the textbook: 4 stars and an excellent read. I just have a wee bit of a problem with blind astronomers.

5 out of 5 stars A joy to read!.......2005-02-18

This book is really outstanding! It contains 757 pages of text (not counting the preface and appendix), about 480 (mostly quite smallish) photos, some 400 drawings/figures/illustrations and almost 50 tables. The writing style is very clear, not at all dry or overtly technical. It is a joy to read this book. I know of no other book that clarifies all kind of astronomical subjects as thoroughly and understandably as this book (and I did read many books on astronomy.....). Highly recommended!
Yellow Eyes (Posleen War Series #8)
Average customer rating: 4 out of 5 stars
  • back to the good stuff
  • Good Book
  • Beware the conspiracy
  • Another great addition to the Aldenata series
  • Cultural cross-view makes for a great read
Yellow Eyes (Posleen War Series #8)
John Ringo , and Tom Kratman
Manufacturer: Baen
ProductGroup: Book
Binding: Hardcover

ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
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ASIN: 1416521038

Book Description

The Posleen are coming and the models all say the same thing: Without the Panama Canal, the US is doomed to starvation and defeat. Despite being overstretched preparing to defend the US, the military sends everything it has left: A handful of advanced Armored Combat Suits, rejuvenated veterans from the many decades that Panama was a virtual colony and three antiquated warships. Other than that, the Panamanians are on their own. Replete with detailed imagery of the landscape, characters and politics that have made the jungle-infested peninsula a Shangri-La for so many over the years, Yellow Eyes is a hard-hitting look at facing a swarming alien horde with not much more than wits and guts. Fortunately, the Panamanians, and the many veterans that think of it as a second home, have plenty of both.

Customer Reviews:

3 out of 5 stars back to the good stuff.......2007-09-16

Is it just me who finds the whole Posleen series a teeny bit confusing. i mean i like the whole concept, well done the Nazis on the Rhine and all that, but when are we actually going to kick the Posleen's butts, get rid of them off the earth and stop mucking around with the political metaphores. Now that said (and as a european, who other than the ex-Nazis are obviously all left wing tree huggers) i actually enjoyed this one. It's a good story and a good book, thank God Cally was not in it, but unfortunatley she is back in the next one. By the way Amazon, why can't you make it easier to get the information on Boook 1 of X, Book 2 of X stuff presented to those of us who stuggle to follow these things.

Anyway i digress. If you enjoyed the first two Posleen books and the Wactch on the Rhine one, then you will enjoy this one. My hopes for the future are 1) no more Cally, 2) a story that shows either the death of the earth or victory 3) and whichever that the authors remeber that the EU can actually fight and so can the Russian and Chineese, and might despite the lefties make a decent go of it.

3 out of 5 stars Good Book.......2007-09-04

I enjoyed this entry to the Aldenata series, although Watch on the Rhine was better. If you liked the other books in the Aldenata series, get this book you will not be disappointed.

Always remember, "You can get anything on E-Bay"!

3 out of 5 stars Beware the conspiracy.......2007-08-20

Well another rollicking read. The good guys get to kill millions of Posleen, the bad guys are anyone who isn't very politically conservative (somewhere to the left of Franco) and that's that.

One thing, John and friends have slipped over the edge here a bit by dusting off the old world government thing, somehow there is this vast conspiracy of people who want to take over the world and the only way to save them is by killing everyone who isn't a real American or a hard drinking Panamanian, or a computer simulation of a blond who has immense breasts. Real Americans in John's view are a tad conservative, likely live in the mountains of Idaho and are heavily armed at all times.

The Posleen seem to be less effective than before and that is interesting but if you change the place names from any other Posleen book to Panama you will have this book.

As to World Government (The Transies) well anyone who pays attention to the overall effectiveness of governments should not be scared of the UN, etc. and what they might do, because they are about as inept as one can imagine.

That is one reason I have never been too concerned about the black helicopter folks, the main fear of that is they will get lost, crash and maybe hurt an innocent person, as to actually taking something over? Get serious.

John, stick to stories, leave politics alone

4 out of 5 stars Another great addition to the Aldenata series.......2007-08-15

When John Ringo wrote A Hymn Before Battle (Posleen War Series #1) he continued the great tradition of stories of the Mobile Infantry began by Robert Heinlein in Starship Troopers. Ringo brought something new to the party - his experience as a paratrooper in the 82nd Airborne Division and his keen sense of how to tell a story that is gripping, entertaining and witty.

When Tom Kratman began working with Ringo in Watch on the Rhine (Posleen War Series #7) he also brought something to the party - a sharp military mind and his own insightful political observations. Working together on Watch on the Rhine they produced one of the best books yet in the Aldenata saga. But, Kratman and Ringo have topped Watch on the Rhine in this novel.

There is the To Be Expected great battle scenes and interesting characters. But in this book they will make you love a ship and feel sorry for the Posleen. What more could you want?

5 out of 5 stars Cultural cross-view makes for a great read.......2007-07-22

I'd been getting a little tired of endless Posleen waves acting like Posleen (though not too badly) until this gem came along in this generally excellent series. (Cally's war seems not to have been repeated, at least!) Things seemed to being starting samo samo, then back plot actions with the "Mad" PDA came into focus along with the native Panamanian defense force leadership, and this one turned into a page turner.

I'm not sure I can rank this as the best of the series, but it's definitely in the top four.
Astronomy: A Beginner's Guide to the Universe, Fourth Edition
Average customer rating: 4.5 out of 5 stars
  • Solid Intro Astronomy Book
  • good condition and speedy delivery
  • Way too expensive for a paperback
  • Astronomy Text Book
  • Great Textbook
Astronomy: A Beginner's Guide to the Universe, Fourth Edition
Eric Chaisson , and Steve McMillan
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

AstronomyAstronomy | Astronomy | Science | Subjects | Books
GeneralGeneral | Science | Subjects | Books
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ASIN: 0131007270

Book Description

A brief, introductory astronomy book designed for readers with little or no scientific background, A Beginner's Guide uses an exceptionally clear writing style. The authors present a broad view of astronomy without complex mathematics, yet the book discusses important concepts without simplification. The book's organization follows the popular and effective “Earth-Out” progression, starting with our planet and then moving through the solar system. A study of the Sun as a model star follows, then the book covers the Milky Way Galaxy, cosmology, and the universe as a whole. Because of its easy-to-read yet comprehensive coverage of astronomy, this book can serve as excellent reference material for those readers interested in learning about our universe.

Customer Reviews:

5 out of 5 stars Solid Intro Astronomy Book.......2007-03-28

This textbook presents information about the Earth, solar system, and universe in a clear manner that avoids technical jargon while staying scientifically respectable. The author demonstrates the practical uses of mathematics throughout the book and the end of chapter questions challenge the reader's grasp of the material. It's a rarity for such a readable book to be written by a person with this author's impressive educational creditials. I would definitely recommend this text and any other written by Chaisson.

5 out of 5 stars good condition and speedy delivery.......2005-09-19

item arrived in 2 days and was in perfect condition. completely satisfied. would recommend to others!

2 out of 5 stars Way too expensive for a paperback.......2004-08-27

Attractive book but not a good value. All the information is available for free on the internet where it is periodically updated and can be referenced for free without wearing out.

5 out of 5 stars Astronomy Text Book.......2004-01-06

Text book arrived in excellent condition (brand spankin' new) and in a timely manner (about 3 business days). I got a great deal too! No problems whatsoever. Thanks a bunch!

5 out of 5 stars Great Textbook.......2001-03-01

For anyone who has a vague interest in astronomy, this would be the book to read. Albeit not entirely simple, this is a relatively straight forward book that uses excellent examples to explain difficult concepts. There are many charts and diagrams. How exactly does a black hole work? What's the difference between a nova and a supernova (not as simple as you might think)? Why do we get meteor showers? There is a bit of mathematics involved, but nothing too intimidating. This is an excellent textbook. Best of all, a CD-ROM is included with lots of multimedia content, study questions, and links to more sources. Avoid other dry textbooks and purchase this one.
Square Foot Gardening: A New Way to Garden in Less Space with Less Work
Average customer rating: 5 out of 5 stars
  • Best Garden Book for Beginers
  • Not "Just" for Small Spaces
  • Square Foot Gardening: A New Way to Garden in Less Space with Less Work
  • Love it -- it's so easy!
  • I just can't be this meticulous
Square Foot Gardening: A New Way to Garden in Less Space with Less Work
Mel Bartholomew
Manufacturer: Rodale Books
ProductGroup: Book
Binding: Paperback

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  3. Carrots Love Tomatoes: Secrets of Companion Planting for Successful Gardening Carrots Love Tomatoes: Secrets of Companion Planting for Successful Gardening
  4. Great Garden Companions: A Companion-Planting System for a Beautiful, Chemical-Free Vegetable Garden Great Garden Companions: A Companion-Planting System for a Beautiful, Chemical-Free Vegetable Garden
  5. How to Grow More Vegetables and Fruits: (And Fruits, Nuts, Berries, Grains, and Other Crops) How to Grow More Vegetables and Fruits: (And Fruits, Nuts, Berries, Grains, and Other Crops)

ASIN: 1579548563
Release Date: 2005-03-10

Book Description

One of the bestselling garden books ever is fresher than ever! Ready to inspire a whole new generation of gardeners.When he created the "square foot gardening" method, Mel Bartholomew, a retired engineer and efficiency expert, found the solution to the frustrations of most gardeners. His revolutionary system is simple: it's an ingenious planting method based on using square foot blocks of garden space instead of rows. Gardeners build up, not down, so there's no digging and no tilling after the first year. And the method requires less thinning, less weeding, and less watering."I found a better way to garden, one that's more efficient, more manageable, and requires less work," Bartholomew explains. Not surprisingly, his method quickly received worldwide recognition and has been written up in every major newspaper and gardening magazine. His book, which served as the companion to the nationally acclaimed television series, has sold over 800,000 copies. Now freshened with new illustrations, the book Ingram calls "the largest selling garden book in America" is reissued for the delight of a whole new generation of gardeners.

Customer Reviews:

5 out of 5 stars Best Garden Book for Beginers .......2007-09-05

I have owned this book for years. Worn out more that one copy. This copy was purchased to give to a new urbanm garden project in a develpomently challanged area of my city. We will be teaching at rick young people how to garden and landscape. This is one of many tools we will use and is as far as I am concerned the best how to do it garden book for people who have little or no knowledge about gardening.

5 out of 5 stars Not "Just" for Small Spaces.......2007-05-12

Wonderful information is contained throughout this book for gardeners planting in small 4'X4' spaces to huge gardens. In fact, "Square Foot Gardening" is chocked full of useful information which can and should be used in any size gearden from a small container on the patio to very large gardens. The info saves a gardener many back-breaking laborous hours.
Before I read this book, I did not know that cantalopes can be trellised, which saves "those" vines from rambling all over the garden. There is too much info to be missed without this great book.

5 out of 5 stars Square Foot Gardening: A New Way to Garden in Less Space with Less Work.......2007-03-11

All the information a gardener needs to begin this method of raising flowers and vegetables is found in this book, which pleases me greatly.

5 out of 5 stars Love it -- it's so easy!.......2007-03-02

The techniques in this book ABSOLUTELY work! I have 3 4'x4' raised garden beds, and all seeds I planted are sprouting (and I have seeds left over for planting later in the season, too--no more wasted seeds).

Mr. Bartholomew explains all of his techniques very well and the book is very easy to read. I'm especially fond of his formula for good garden soil and planting with coarse vermiculite. I think this an extremely important step in preparing the garden, and I attribute my success, so far, to his detailed instructions regarding soil prep.

I'm not a great gardener by any stretch of the imagination, so I love the idea that I am growing more in a smaller space, plus my weeding HAS been very minimal. His technique of growing in "grids" is also very visually appealing and my children (ages 18 mos to 11 years) can very easily see what's happening and identify the vegetables that are growing.

Kudos to Mr. Bartholomew for writing such a helpful book for those not-so-green-thumb gardeners!

3 out of 5 stars I just can't be this meticulous.......2007-02-02

Is anyone really this uptight about measuring everything and not overproducing vegetables? The methods are organic and the garden looks lovely, but can you truly guarantee that no matter how well you take care of your garden you will have no losses to critters or pests? Last year, I had a family of raccoons move in and eat half of my sweet corn. The only reason my family got any was because I planted more than what we needed. The coons also got the raspberries and grapes. I've also lost beans and peas to rabbits, and been invaded from time to time by various creepy-crawlies. A garden is not grown in isolation, at least, not mine. I preserve what we can't use in season or store it in the root cellar, and when I get extra veggies I share them with friends and family. They are always welcome.

The techniques are good and I agree that it is better to take care of a small patch of garden well than to care for a large patch poorly. I am just more of a "cottage garden" style gardener, so this was not the book for me. If you like this book you should read some books by Eliot Coleman. He's a very precise gardener, too.

The Lost Colony (Artemis Fowl, Book 5)
Average customer rating: 4.5 out of 5 stars
  • Another enjoyable Artemis adventure
  • The Lost Colony by Eoin Colfer
  • Artemis Fowl: The Lost Colony
  • Keep them coming!
  • a next one?
The Lost Colony (Artemis Fowl, Book 5)
Eoin Colfer
Manufacturer: Miramax
ProductGroup: Book
Binding: Hardcover

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  5. The Arctic Incident (Artemis Fowl, Book 2) The Arctic Incident (Artemis Fowl, Book 2)

ASIN: 0786849568
Release Date: 2006-09-12

Book Description

Ten thousand years ago, humans and fairies fought a great battle for the magical island of Ireland. When it became clear to the fairy families that they could never win, they decided to move their civilization underground and keep themselves hidden from the humans. All the fairy families agreed on this, except the eighth family, the demons. The demons planned to lift their small island out of time until they had regrouped and were ready to wage war on the humans once more. However, the time spell went wrong, and the island of Hybras was catapulted into Limbo, where it has remained for ten thousand years. Now the tainted time spell is deteriorating and demons are being sucked back into the present space and time. The fairy council is concerned about this and is monitoring any materializations. But when the spells deterioration accelerates, the materializations become unpredictable. Even the fairy scientists cannot figure out where the next demon will pop up. But someone can. Artemis Fowl, teenage criminal mastermind, has solved temporal equations that no normal human should be intelligent enough to understand. So when a confused and frightened demon pops up in a Sicilian theater, Artemis Fowl is there to meet him. Unfortunately, he is not the only one. A second, mysterious party has also solved the temporal equations, and has managed to abduct the demon before Artemis can secure him. Once again, Artemis will have to pair up with his old comrade, Captain Holly Short, to track down the missing demon and rescue him, before the time spell dissolves completely and the lost demon colony returns violently to Earth.

Customer Reviews:

5 out of 5 stars Another enjoyable Artemis adventure.......2007-09-26

I found certain aspects somewhat predictable, but it's nice that Artemis has met another genius to contend with. Can't wait for the next one!

5 out of 5 stars The Lost Colony by Eoin Colfer.......2007-09-10

As usual Eoin Colfer takes us into the world of the Elves with our No1 criminal Artemis Fowl.But is the young lady who appears in this book to be his nemesis or love interest.You wont find out till the end.

5 out of 5 stars Artemis Fowl: The Lost Colony.......2007-08-31

I enjoyed this book as much as the other books. I couldn't put the book down. I would recommend this book to anyone to read.

5 out of 5 stars Keep them coming!.......2007-08-23

This last adventure was just as intriguing as the other ones, yet the climax really surprised me. I genuinely recommend this book, as well as the rest of the Artemis' series. To be honest, I started reading them a couple of years ago, to cover the space between Harry Potter's books. After the second one, I just got fascinated with the plot and the characters. Harry, you do have quite and adversary there!

5 out of 5 stars a next one?.......2007-08-15

is there really gonna be another? i felt like he finished with this one...

the first and this one are definitely the best in the saga

amazing franchise a must read

you will never put it down, mark my words
Universe w/Student CD & Starry Night CD: featuring Starry Night Backyard 4.0/Deep Space Explorer
Average customer rating: 4.5 out of 5 stars
  • "Universe" Astronomy Textbook
  • Great introduction to astronomy with well thought out steps
  • Descriptive Astronomy for the Astronomy Student
  • Quality of the delivered product.
  • Fabulous In-Depth Intro to Astronomy
Universe w/Student CD & Starry Night CD: featuring Starry Night Backyard 4.0/Deep Space Explorer
Roger Freedman , and William J. Kaufmann
Manufacturer: W. H. Freeman
ProductGroup: Book
Binding: Paperback

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ASIN: 0716769956

Customer Reviews:

4 out of 5 stars "Universe" Astronomy Textbook.......2007-09-30

It was very easy to order and the price was the same as my bookstore at school. The only thing that made it more expensive was the shipping and then it took about 5 days to get to me. When I received it it was in a very solidly sealed box that I couldn't open without a knife. When I finally opened it, the back cover of my "soft" textbook had poke holes all over it from where I tried to open the box on the back seam.
The book itself is well written with great pictures of the cosmos.

4 out of 5 stars Great introduction to astronomy with well thought out steps.......2006-11-05

This textbook is well written with well thought out sequence of topics and its bundled softwares are superb. It expounds the items of astronomical subject in clear unambiguous words arranged in logical order requiring only a modest mathematical skill, well suited for a freshman student for science requirement as well as an intelligent and curious lay reader. The content is quite up-to-date; more remarkable for its online companion for prompt updating for currency. For instance, in barely 2 months after new definition excluded Pluto as a planet, the webpage supplement already informs its reader of it. Included exercises and problems are thorough and complete, and thus allowing students to critically refine their grasp of the preceding topics. There are a few minor errors which are easy to be discovered by a reader, and how to access additional websites and CDs are not clear enough in the preface to the student. I base my review only on the first 5 chapters that was covered in my first academic quarter of study. However. browsing the subsequent chapters to the end lend me confidence that the quality has been maintained.

5 out of 5 stars Descriptive Astronomy for the Astronomy Student.......2006-06-11

Most introductory astronomy texts take the descriptive approach and subject the student to very little mathematics. Such tomes assume that the student is taking the course to fulfill a core science requirement or to satiate non-technical interest. This text is a rare exception to this rule.

Throughout the book simple explanations of the scientific phenomena discussed are detailed using algebra and trigonometry. Basic formulas are illustrated and ample problems are given to drive home the mathematical nature of astronomy. This text is perfect for the freshman or sophomore science major who requires a deeper knowledge of astronomy than a non-mathematical text could provide.

Make no mistake, the text can be used easily in a general astronomy class that requires no math prerequisites. However, for the physics or astronomy major who is just starting her study of the subject, this text is the perfect blend of description and mathematics. It would also make a fine introductory graduate text for elementary and high-school teachers who wish to pursue a master's degree.

The software on the enclosed CD-ROM disks makes visualizing the concepts presented within the text much easier. If one's physics department doesn't have access to a planetarium the software offered remedies the problem quite nicely.

1 out of 5 stars Quality of the delivered product........2006-02-21

While the reason for buying the book was met (required text book for university study) the condition of the delivered item was very substandard. When the book arrived it was bent and creased and the front cover had been "pushed" in such a way that it was starting to come away from the spine. The book was not secure in its packaging and was able to slide around inside the box scuffing both front and back covers. I would not be happy if this happened to a $20 book let alone a book that cost me AUS $135.

I will seriously consider next time I need a book whether I will get it from Amazon.com . The amount of money I saved was not worth the damage that occured to the item.

Not Happy!!!!

5 out of 5 stars Fabulous In-Depth Intro to Astronomy.......2005-10-12

I'm an amateur astronomy nut, and have read several dozen books on astronomy, cosmology, etc. This is probably the most clear, in-depth, understandable treatment of astronomical issues that I have ever read. Be it stellar evolution, stellar death, theory of relativity, black holes, galactic evolution -- you name it -- this book presents the research clearly, and explains tough to explain issues in terms I can understand. Bravo! My only complaint is that it's a bit heavy on Solar System research (first half of the book); I found the last half more to my interest.
Rocket Propulsion Elements, 7th Edition
Average customer rating: 5 out of 5 stars
  • The Bible of the Field
  • If you love rocket propulsion you must get this book
  • Rocket Scientists Use It Too
  • Fantastic resource
  • A Must-Have Textbook for every Aerospace Engineer
Rocket Propulsion Elements, 7th Edition
George P. Sutton , and Oscar Biblarz
Manufacturer: Wiley-Interscience
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471326429

Book Description

Aerospace Engineering/Mechanical Engineering
The definitive text on rocket propulsion-now completely revised to reflect rapid advancements in the field
For more than fifty years, this seminal text has been regarded as the single most authoritative sourcebook on rocket propulsion technology. More comprehensive and coherently organized than any other book on the subject, Rocket Propulsion Elements guides readers evenhandedly through the complex factors that shape propulsion, with both theory and practical design considerations.
With more than a third of the text and illustrations either completely new or extensively revised, this latest edition includes current information on engine structures, nozzle theory, gas properties, thrust chambers, launch vehicles, and more. With a detailed table of contents breaking down each chapter into subsections-as well as an expanded index of key words-the Seventh Edition efficiently steers readers quickly to the information they need. Other highlights include:
* Separate chapters on liquid, solid, and hybrid propulsion systems and a new chapter on thrust chambers including the new aerospike nozzle
* Comprehensive coverage of rocket propulsion technology, with applications to space flight, satellite flight, and guided and unguided missiles
* Problem-solving examples and exercises relevant to actual design situations
* More than 340 illustrations, including photographs, tables, and graphs
* Coherent, up-to-date chapter on electrical propulsion balancing fundamentals with practical aspects and applications
For professional engineers in the aerospace and defense industries as well as undergraduate and graduate students in mechanical and aerospace engineering, this time-honored resource is indispensable for its scope of coverage and utility.

Customer Reviews:

5 out of 5 stars The Bible of the Field.......2007-03-24

When as a young physicist I started working on rocket nozzle design most of the material in this book had to be dug up from a paper here, a book there, or else it simply wasn't known. Now here's everything you need to know in a couple of chapters. And besides nozzle design, here in information on virtually every aspect of rockets from the design to the propellents, from concepts to testing. Most of the book is on conventional liquid or solid fuel chemical rockets, because that's where most of the action is today. There is a new chapter (from my older edition) on electrical propulsion.

The book is suitable for use as a textbook for either a one or two term course, or as an introductory book to an engineer now moving into the field, or as a reference book for the experienced. It is especially good to use when you need to come up to speed on some area of the business where you don't normally work.

The one weakness of the book is the lack of discussion on computers either in terms of engine control systems or of the design software that is avaiable. Next revision I guess.

5 out of 5 stars If you love rocket propulsion you must get this book.......2007-01-19

I have loved rocket propulsion in all its forms (real and imagined) since I was following the Apollo 11 mission on television. This book will help you with every aspect of rocketry whether for direct professional relevance, hobbyist development or whether you dream with many of us of solving the problems that will allow us (as so eloquently put by the late Carl Sagan) to "dip our toes in the cosmic ocean". I believe we must swim between the stars and the nuts and bolts foundations for doing it are in this book. Go get it. Lets do it.

5 out of 5 stars Rocket Scientists Use It Too.......2006-11-17

I started work with a rocket design group fresh out of a MS in mechanical engineering. One of the first things everybody told me was to pick up a copy of Sutton. It's a good thing I did, because I immediately started referring to it for just about every project I worked. After just a few months it became a dog eared, marked, and well used reference.

It's a few years later now, and I don't work with rockets full time any more. I've forgotten enough of the details that today when I was explaining a bit of rocketry to a coworker, out came Sutton again. It's still a great book.

5 out of 5 stars Fantastic resource.......2006-02-20

This was a required test for a rocket propulsion class, but it has become an invaluable resource for many classes. Purchased for at least 20% less than other outlets.

5 out of 5 stars A Must-Have Textbook for every Aerospace Engineer.......2004-03-27

This is the single best book on rocket propulsion systems, covering both liquid and solid rocket engines, hybrid rocket systems, and a dedicated chapter on electric propulsion. The authors include excellent illustrations and graphs to enhance the text, and practical examples which help the reader to grasp the theory. After loaning a copy of this book for over two years from my library, i finally bought it! Definitely recommended to all engineers and scientists who want to expand into the area of rocket propulsion.
Exile (Star Wars: Legacy of the Force, Book 4)
Average customer rating: 4 out of 5 stars
  • breath of fresh air
  • Star wars: Legacy of the Force book 4
  • Its not great
  • Three Stars
  • The Dark Side Keeps Coming
Exile (Star Wars: Legacy of the Force, Book 4)
Aaron Allston
Manufacturer: Del Rey
ProductGroup: Book
Binding: Mass Market Paperback

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ASIN: 0345477537
Release Date: 2007-02-27

Book Description

In the Stars Wars galaxy, evil is on the move as the Galactic Alliance and Jedi order battle forces seen and unseen, from rampant internal treachery to the nightmare of all-out war.

With each victory against the Corellian rebels, Jacen Solo becomes more admired, more powerful, and more certain of achieving galactic peace. But that peace may come with a price. Despite strained relationships caused by opposing sympathies in the war, Han and Leia Solo and Luke and Mara Skywalker remain united by one frightening suspicion: Someone insidious is manipulating this war, and if he or she isn’t stopped, all efforts at reconciliation may be for naught. And as sinister visions lead Luke to believe that the source of the evil is none other than Lumiya, Dark Lady of the Sith, the greatest peril revolves around Jacen himself. . . .

Customer Reviews:

5 out of 5 stars breath of fresh air.......2007-08-23

I was begining to feel depressed about this series because of how dark the themes are, not that this book makes the story bright and happy but I was begining to find the series less fun to read. I picked this book up as a last chance for the series and read it cover to cover in a couple days. I loved it, it really brings the story back to the fun adventureous plot without losing the more sinister undertones that make it exciting.

5 out of 5 stars Star wars: Legacy of the Force book 4.......2007-06-27

Gripping story, I'm a little uncomfortable with Jacen being turned to the dark side, but am hoping it turns out to be a tempory aberation.

3 out of 5 stars Its not great .......2007-06-20

I really can sum up this novel in two words.....Love Commander.I really wish the Star Wars EU guys would STOP makeing up profanity like stang,rodder and kriffing it sounds so stupid use the real deal if you must use it or better yet language has many derogitory terms that arent vulgar use those you may actually educate someone.

3 out of 5 stars Three Stars.......2007-06-13

There were only two real noteworthy things that happened in Exile, Ben being sent unknown to him on a Sith test and the Skywalker-Solo (minus Jacen of course) clan coming to realize that their family being split may be exactly what the enemy is wanting. I liked Ben's test being him alone on a Sith planet where he and only he can choice which path he'll follow and struggling to survive. The second part it was nice to see the Skywalkers-Solos come to the realization. I had hoped with this being the fourth book we would have more answers about the war, the reasons behind it, about Lumyia or something instead the rest was nothing more then Jacen still deciding who his Sacrifice would be and setting up for his plan at the end of the story at painstaking slowness that by the time the it got to the point I was asleep. I hope the next book will better. More answers, more things happening and less endless slowness.

4 out of 5 stars The Dark Side Keeps Coming.......2007-05-22

Another Splendid addition to the Legacy of the Force series. Basically, the story continues with Jason getting deeper into the dark side. Young Ben however is starting to find out that it's not all that good to be bad.
More interesting stories all evolving around different caracters and the War, including one where Ben is tested to see if he really is dark side material. While entertaining, remember the book is still just a segue to the next book. But that is expected in such a long series.

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  6. Clay and Glazes for the Potter
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