The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
Average customer rating: 4 out of 5 stars
  • Visually confusing, the layout makes the content questionable.
  • Excellent resource
  • Mediocre
  • Solid graphic arts reference, not overly trendy
  • Great book
The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
Alexander W. White
Manufacturer: Allworth Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
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TypographyTypography | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
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ASIN: 1581152507

Book Description

Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box." This unique resource is guaranteed to inspire more creative and thorough thinking.

Customer Reviews:

2 out of 5 stars Visually confusing, the layout makes the content questionable........2007-08-12

The layout of this book is confusing and really, really bad. The content is repetitive and dull, and is very basic. I hope nobody learns to design like the author, his book is a trainwreck.

I like The Non Designer's Design Book for really basic stuff, and I am a huge fan of Designing With Type for typography.

Don't buy this book, it is dissapointing

5 out of 5 stars Excellent resource.......2007-08-09

This book is invaluable for its information. If only one could memorize and master each and every page, one would never have a design problem again. Amazing and concise, the knowledge contained within this book is absolutely wonderful!

2 out of 5 stars Mediocre.......2007-06-06

Add me to the chorus of naysayers. There are a few good concepts in here, buried in repetitive, obtuse writing and confusing (!) layout.

Some, even many, of the examples are good, but the book is too small in format to do them proper justice. I wouldn't be surprised if White designed the book for a larger size, but it got reduced to cut costs.

I'm a dabbler/hobbyist with a limited design bookshelf, but for what it's worth, I would suggest instead:

The Non-Designer's Design Book -- for a much clearer and more compelling introduction to graphic design basics for novices. Simple and informal, but way more memorable.

Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols -- colorful, packed with visual ideas, pure fun.

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) -- much better written, more comprehensive, and better looking "serious" coverage of similar material.

5 out of 5 stars Solid graphic arts reference, not overly trendy .......2007-06-06

Coming from a technical background (and not art school), I was looking for a solid graphic arts intro that had lots of examples. White gives lots of illustrations of the good, bad, and the ugly of graphic arts - as applied to both print and new media. He focuses on the use of white space as an integral part of the overall design; typography is covered in a comprehensible way as well.
A great reference I plan to keep and apply in the near future.

5 out of 5 stars Great book.......2007-06-03

This is a great book that shows you the essentials of graphic design. There is a lot of information jam packed into this book. There is a nice section in the book that even explains typography. I have been doing a lot of logo competitions and after reading this book my average rating per logo that I design has gone up 1 point which is insane. I recommend this book to everyone!!!!
Virtual Principles in Aircraft Structures: Volume 1: Analysis Volume 2: Design, Plates, Finite Elements (Mechanics of Structural Systems)
Average customer rating: Not rated
    Virtual Principles in Aircraft Structures: Volume 1: Analysis Volume 2: Design, Plates, Finite Elements (Mechanics of Structural Systems)
    M. Gatewood
    Manufacturer: Springer
    ProductGroup: Book
    Binding: Hardcover

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    The Elements of Computing Systems: Building a Modern Computer from First Principles
    Average customer rating: 4.5 out of 5 stars
    • Fantastic book--Ideal for self-study
    • spans hardware and software
    The Elements of Computing Systems: Building a Modern Computer from First Principles
    Noam Nisan , and Shimon Schocken
    Manufacturer: The MIT Press
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 026214087X

    Book Description

    In the early days of computer science, the interactions of hardware, software, compilers, and operating system were simple enough to allow students to see an overall picture of how computers worked. With the increasing complexity of computer technology and the resulting specialization of knowledge, such clarity is often lost. Unlike other texts that cover only one aspect of the field, The Elements of Computing Systems gives students an integrated and rigorous picture of applied computer science, as its comes to play in the construction of a simple yet powerful computer system.

    Indeed, the best way to understand how computers work is to build one from scratch, and this textbook leads students through twelve chapters and projects that gradually build a basic hardware platform and a modern software hierarchy from the ground up. In the process, the students gain hands-on knowledge of hardware architecture, operating systems, programming languages, compilers, data structures, algorithms, and software engineering. Using this constructive approach, the book exposes a significant body of computer science knowledge and demonstrates how theoretical and applied techniques taught in other courses fit into the overall picture.

    Designed to support one- or two-semester courses, the book is based on an abstraction-implementation paradigm; each chapter presents a key hardware or software abstraction, a proposed implementation that makes it concrete, and an actual project. The emerging computer system can be built by following the chapters, although this is only one option, since the projects are self-contained and can be done or skipped in any order. All the computer science knowledge necessary for completing the projects is embedded in the book, the only pre-requisite being a programming experience.

    The book's web site provides all tools and materials necessary to build all the hardware and software systems described in the text, including two hundred test programs for the twelve projects. The projects and systems can be modified to meet various teaching needs, and all the supplied software is open-source.

    Customer Reviews:

    5 out of 5 stars Fantastic book--Ideal for self-study.......2005-11-16

    I highly recommend this book if you are interested in learning about computer science. The book is organized around the idea of building a computer from the fundamental logic gates up--starting with the hardware (combinational logic gates, arithmetic logic units, sequential logic gates, the CPU and memory) and then through the software hierarchy (starting with the machine language, and working up through the assembler, a virtual machine, a compiler for a high-level language, and an operating system). As a "by-product," one learns, by very relevant examples, many fundamental concepts of computer science.

    You can just read the book, but the best idea is to follow the authors' advice and do the projects where you implement every necessary piece of the computer system yourself. The projects are all very well organized. All the software necessary to emulate any part of the computer is available for free download from the authors' web-site. It all works beautifully. If you want to skip any of the projects, you can, because the software is organized in such a way that it will use built-in modules instead of the ones you built if necessary.

    The authors seem to have extensively tested the whole approach through the courses they have taught using this material. I also noticed that Harvard's Computer Science 101 course is being taught based on this book. I have been using the book for self-study with absolutely no problems--in fact I have never had such a great experience with a self-study course. All you need is a Windows or Linux (edit: Mac OS X works fine too) computer and access to the internet, and you can give yourself a wonderful education in computer science.

    In terms of prerequisites, you only really need to have some experience with programming (e.g. with C, or ideally with Java or Python). I think that the book should work well for students or hobbyists who don't have any more experience than that, but it is also great for much more experienced students, as a kind of integrative summary of the field. I also think the book is perfect for graduate students or researchers from other fields who want to learn how digital hardware and software systems are actually engineered.

    Finally, I just want to compliment the authors on the extraordinary care that they have taken with the whole project. The computer design that you build up is wonderfully elegant--at every stage the design is just as simple as it can be while being sufficient. Every piece of emulation software works as advertised. Even the extra powerpoint or .pdf tutorials are nicely done. This is really quality work, and using it is just a real pleasure. Finally, the source code for all the software provided by the authors is available, so if you wanted to extend the provided emulators, you could do that.

    In summary, I give this book my unqualified highest recommendation.

    4 out of 5 stars spans hardware and software.......2005-07-31

    As computers have gotten more powerful, the field of computer science has split into two. One deals with hardware design, the other with software. The problem is that a student can effectively major mostly in one of these fields, without enough of an appreciation of its counterpart.

    Nisan tries to alleviate this trend by offering a solid technical overview of both. While conceptually the book aspires to building a computer from the ground up, in practice this may be overstated. The reality may be more that the book serves a useful purpose by binding together an understanding of hardware and software. So that, for example, a programmer has some appreciation of the workings of a Neumann machine, and of assembly language. This example is deliberate. For there are many more programmers than VLSI designers, and the greater pool of ignorance can be amongst the former.
    Teaching Art With Books Kids Love: Teaching Art Appreciation, Elements of Art, and Principles of Design With Award-Winning Children's Books
    Average customer rating: 5 out of 5 stars
    • Fun Approach
    • Teaching Art with books kids love
    • Great
    • Excellent Resource for Educators!
    • Teaching art
    Teaching Art With Books Kids Love: Teaching Art Appreciation, Elements of Art, and Principles of Design With Award-Winning Children's Books
    Darcie Frohardt
    Manufacturer: Fulcrum Publishing
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    ASIN: 1555914063

    Book Description

    Using more than 100 illustrations from 20 Caldecott Medal or Honor books, this delightful resource provides teachers with all the tools necessary for teaching art. Classroom teachers will find that the explanations of artistic elements and principles of design, as well as examples and project directions, provide everything a busy teacher needs. Complete with bibliographies and lists of related fine art, this curriculum also relates the projects to the Core Knowledge Sequence Content Guidelines for Grades K-5. Teaching Art with Books Kids Love is an invaluable resource for teachers required to teach art and art instructors looking for fresh ideas.

    Customer Reviews:

    5 out of 5 stars Fun Approach.......2007-09-20

    This book is a fun approach in communicating the elements of art, fun for teacher and student. And what could be better than getting kids to take an interest in reading and art. Can you say future children's book Illustrator? This book will open many more books. I would highly recommend it for the elementary art teacher or home schooler.

    5 out of 5 stars Teaching Art with books kids love.......2006-11-11

    This is an excellent book.It helps children visualize ideas from their favorite books and to apply them to a visual art experience.

    5 out of 5 stars Great.......2006-11-10

    This book has a lot of ideas for lesson planning in the art room. It is divided into sections so that lessons are easy to find and also offers many great children's books to base lessons off of. GREAT!

    5 out of 5 stars Excellent Resource for Educators!.......2006-09-09

    I would recommend this book for elementary classroom teachers. It provides outstanding projects and ideas for integrating Art into Language Arts. The author does and excellent job of teaching the elements of art and principles of design in the art projects! I am an Art Teacher and have taught many of the projects in the book. All projects were successful!

    5 out of 5 stars Teaching art.......2006-03-10

    This is a book full of ideas for teaching art classes to young children.
    Design Through Discovery: The Elements and Principles
    Average customer rating: Not rated
      Design Through Discovery: The Elements and Principles
      Marjorie Elliott Bevlin
      Manufacturer: Wadsworth Publishing
      ProductGroup: Book
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      THE ELEMENTS AND PRINCIPLES, Second Edition covers the first 10 chapters of the Sixth Edition of DESIGN THROUGH DISCOVERY.
      Exploring Visual Design: The Elements and Principles
      Average customer rating: 5 out of 5 stars
      • In depth examination of Visual Design
      Exploring Visual Design: The Elements and Principles
      Joseph A. Gatto
      Manufacturer: Davis Publications
      ProductGroup: Book
      Binding: Hardcover

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      Customer Reviews:

      5 out of 5 stars In depth examination of Visual Design.......1997-12-06

      Joseph A. Gatto has published one of the most comprehensive tomes on modern visual art and the utility of the space around us, the products we use, and indeed, man's design of his environment and the world. Fascinating theories, a good read, for beginner and pro alike.
      Visual Design Fundamentals, Second Edition: A Digital Approach (Graphics Series)
      Average customer rating: 4.5 out of 5 stars
      • can use with any design program
      • Back to the Fundamentals.
      • Questionable reviews
      • Two Books In One
      • A self-teaching guide for artists and designers
      Visual Design Fundamentals, Second Edition: A Digital Approach (Graphics Series)
      Alan Hashimoto
      Manufacturer: Charles River Media
      ProductGroup: Book
      Binding: Paperback

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      Book Description

      Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe® Illustrator® and Photoshop®. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. As artists learn the theories taught throughout the book, they'll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.

      Customer Reviews:

      4 out of 5 stars can use with any design program.......2007-01-25

      Hashimoto teaches timeless precepts of visual design. Many of which predate the Internet. The book seems apt for someone already knowing something about Photoshop and Illustrator. It shows how to use those programs to apply changes to a design, in accordance with the precepts. But primarily you benefit at a higher level, in understanding through the book's examples how to use basic key ideas in design. Hence, the book is not necessarily restricted to users of those design programs. If indeed you favour another program not covered here, the book can still be very informative.

      By the way, one chapter uses the example of typeface design. This has an air of antiquity about it. Designing letterforms goes back centuries, and has many subtleties that the chapter lets you appreciate.

      5 out of 5 stars Back to the Fundamentals........2006-09-30

      The advent of the personal computer and design software such as Adobe Illustrator and Photoshop have greatly changed the way in which design work is done. Still, at the fundamental level the essence of good design still require an understanding of the fundamental design theories. The old concepts of line, shape, form, value, color and texture are still fundamental to good design be it of a poster, a kitchen appliance, or an automobile.

      This book discusses how to combine the traditional approaches with the advances made possible by digital techniques. This is the second edition and builds on the material covered in the 2003 edition by providing discussion of the more powerful software that is available now.

      The CD that comes with the book includes several tutorial projects for the student to complete as well as links to provide trial versions of Illustrator and Photoshop.

      3 out of 5 stars Questionable reviews.......2005-06-16

      The two other reviews seem questionable. They read like an add for the book.

      Honestly, the book has nice illustrations. It is short on design princples, and long on examples. Check out Robin Williams Non-Designer's book as well.

      5 out of 5 stars Two Books In One.......2004-07-24

      This book is for anyone new to design fundamentals, digital art and computer imaging software. The author, Alan Hashimoto, has written two books in one. First, he discusses the elements and principals of two-dimensional art design and how they apply to both traditional art mediums and the digital art medium. Second, the book is an introduction to digital imaging software. He discusses the difference between object-oriented and paint software. Throughout the book he teaches the basic skills needed for creating artwork on the computer using both Adobe Illustrator and Photoshop. However the two objectives of this book are well integrated. The author has done a great job of demonstrating how to apply traditional design fundamentals to 2D digital art. He then reinforces this with seven digital art projects which help the reader to apply this knowledge while creating computer generated art.

      Hashimoto discusses the design elements of line, shape, space, volume, value, color and texture and the principals of design such as unity, variety and balance. His explanations are easy to understand even for the novice and he uses many full-color digital art examples. However the best aspect of this book is the conceptual process used for completing the seven digital projects. This process starts by defining the design challenge and then brainstorming various approaches with thumbnail sketches. Next the design is further refined into roughs which incorporate more details. The final phases of the process are a trial run of the finished design and then the completed design.

      The purpose of these seven projects is not only to apply the information in the book to real life examples but to demonstrate how the steps of the conceptual process can be accomplished using the computer. Hashimoto first discusses the traditional methods used for completing the process and then progresses on to digital methods. His step-by-step instructions for the Adobe software are very thorough and easy to follow. Even if you have not used this type of software before, these projects will teach you the basics of the software and how to use it. He also covers related topics such as scanning your artwork into the computer and printing your completed projects. I enjoyed all seven of the projects. But the one that I found especially useful was typeface design.

      Project One - Modular Design
      Project Two - Letterforms and Shape
      Project Three - Figure Abstraction and Non-Objective Shape
      Project Four - Value
      Project Five - Color Theory
      Project Six - Typeface Design
      Project Seven - Digital Montage/Collage

      Reading this book was like attending an art course at your favorite university. The author's presentation of the information resembled a class lecture which he reinforced with class assignments. So it is no surprise that Alan Hashimoto is an associate professor at Utah State University where he teaches graphic design and computer art. He is also an accomplished artist.

      5 out of 5 stars A self-teaching guide for artists and designers.......2004-03-06

      Visual Design Fundamentals: A Digital Approach by Alan Hashimoto (Associate Professor of Graphic Design and Computer Art, Utah State University) is a superbly organized and presented resource and self-teaching guide for artists and designers seeking to take advantage of basic computer skills and techniques to create appealing, emotionally charged, and attention-gathering works of two-dimensional art. Visual Design Fundamentals includes straightforward tutorials and projects using Adobe Illustrator CS and Adobe Photoshop CS in order to provide hands-on experience with principles such as modular design, color theory, typeface design, figure abstraction, and more. An included CD offers files needed to complete the projects and trial versions of Adobe Illustrator and Adobe Photoshop. Highly recommended for an graphic artist seeking to create and utilize computer generated illustrations and/or designs, Visual Design Fundamentals is replete with both black-and-white and color illustrations throughout which wonderfully enhance the detailed, practical, "user friendly" instructions.
      Exploring the Elements of Design: How Design Elements and Design Principles Work Together to Create Effective Communication
      Average customer rating: Not rated
        Exploring the Elements of Design: How Design Elements and Design Principles Work Together to Create Effective Communication
        Mark A. Thomas , and Poppy Evans
        Manufacturer: Delmar Thomson Learning
        ProductGroup: Book
        Binding: CD-ROM
        ASIN: 1401832873
        Transformation: Basic Principles and Methodology of Design
        Average customer rating: Not rated
          Transformation: Basic Principles and Methodology of Design
          Roland Knauer
          Manufacturer: Birkhäuser Basel
          ProductGroup: Book
          Binding: Hardcover

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          ASIN: 376436761X

          Book Description

          Bar, surface, body, and space are the fundamental elements of the design process. Every form, however complex, may be understood as a variation of them. And underlying every concrete design is a design methodology that can be analyzed, taught, and learned as a transformation of these four categories.

          In this sense, Transformation represents a foundational work for architects, designers, and lay people with an interest in cultural history: the unrivaled grammar of design. With a systematic aim and progressively increasing complexity, it unfolds the creative potential of these categories with succinct texts, uniform drawings, and a broad array of examples from architecture, design, and art.

          But Transformation also occupies an exceptional position as a physical book: the layout makes it especially easy to compare and combine different design steps, and the separate binding of individual groups of pages makes doing so even easier. The result is a kind of construction set that invites the reader to play as well as research. By generating new “links”, he or she is able to use a limited set of fundamental elements to discover an unlimited and ever-changing array of new design possibilities.

          Elements and Principles of Design
          Average customer rating: Not rated
            Elements and Principles of Design
            Na
            Manufacturer: Crystal Productions
            ProductGroup: Book
            Binding: Paperback

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