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Consumer Behavior: In Fashion
Michael R. Solomon , and
Nancy J. Rabolt
Manufacturer: Prentice Hall
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Similar Items:
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Fashion Forecasting
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Textiles and Apparel in the Global Economy (3rd Edition)
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Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
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Survey Of Historic Costume: A History Of Western Dress
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Ready-to-Wear Apparel Analysis (3rd Edition)
ASIN: 013081122X |
Customer Reviews:
Great Transaction!.......2005-09-17
the book was in good condition and shipped quickly! thanks for a great experiance!
Customer Reviews:
thoroughly covered material.......2006-01-05
I used this textbook in a college course called Survey of the Fashion Industry. The text covers all aspects of merchandising, with a strong focus on fashion design (entire chapters on textiles, etc). Good photos and lots of material!
Fashion : From Concept to Consumer (8th Edition) by Gini Stephens Frings [Hardcover] .......2005-09-22
Quality book. Received in a timely manner.
The best.......2003-06-18
Plain and simple this is the best fashion book to study!
Want To Understand The Fashion Biz?!.......2001-03-23
"From Concept to Consumer" is the first book I recommend to people who are truly interested in the business of fashion. Even though the book is a textbook it is an easy and fast read. One of the best features of this book is the sequential order format. The author takes you step by step through the development of the fashion process BEFORE a single garment is made by briefly describing fashion forcasting, research, color, fabric and trend analysis. The next process explains how raw materials for fabrics are chosen, processed and produced into textiles. Learn about the marketing of these textiles on the international market and to major apparel manufacturers. All of this takes place before the designer even starts to design a collection! Take a look inside the channels of garment distribution and on to us the consumer. This book provides a realistic insiders view in to the industry which is often glamorized by high profile designers and media spokespeople. Folks the business of fashion is a solid industry just like any other and in my opinion even more interesting than all the fluff and the sizzle.
Book Description
This is the first history of communist fashion in East Germany. Using clothing as a lens to read society, the author unveils wider tensions between the regime and the population and within the regime itself. In telling the surprising--and often bizarre--story of communist haute couture, fashion shows, seasonal clearance sales, the textile and garment industries, and everyday consumer practices, this book explores the paradoxical causes, forms, and consequences of East Germany's attempt to create a communist consumer culture during the Cold War. In attempting to compete with capitalism on the West's terms, East Germany unwittingly bred disgruntled consumers--consumers who ultimately tore down the Wall.
Customer Reviews:
Wow!.......2007-01-06
Some of the styles in this book were obviously western-inspired, with their own twist. Very amusing book, although it could have done with some background info.
A Great Book.......2006-01-19
Judd Stitziel has written a fine book. Well researched and put together. This work is very interesting, informative and revealing.....much like the fashion itself.
Customer Reviews:
Pure Trash.......2007-02-24
Because stores (especially mens clothing) come and go this book is outdated. In fact any book of this nature (unless it lists stores that will "never" go out of business like Hermes) is a waste of time and money.
Find out what "business casual" really means.......2004-04-27
"The Men's Clothing Guide" proves to be an indispensible shopping guide while travelling. Information is broken down regionally, and even includes contacts at certain stores by employee name. It helped me a lot when I was looking for a hard to find pair of shoes; with the contact in the book I found a store in DC where the salesperson had them shipped to me in NY.
Also great for the beginner who is just getting into dressing professionaly. Read to find out what the confusing "business casual" really means. This book is a great resource for college students entering the business world for the first time.
A Complete Shopping Guide.......2004-04-19
I represent a Europian clothing company in the US and before this book it was a struggle to find information on retailers. A complete resource with all the necessary information I need. A great guide for industry people and men who "just want to dress nice".
A Great Help.......2004-04-19
I am aworking man without the time and ability to find great deals on mens clothing. This book gave me some great tips. I enjoyed it so much I bought a copy for my brother and a couple of friends and I went to the signing to get a copy. This book proves men can dress nice without having to be slave to the local department stores. Thanks Steve Brinkman.
Men & Women Love it.......2004-04-16
The first no nonsense book on making shopping a breeze for Men's clothing in the USA. All the retailers now need to be aware that there are more than 1200 hundred stores men can shop from.
The Bench Mark for Best Customer Service in the USA is now Fairfield Clothier's in Fairfield CT. A must read.
Book Description
In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.
The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.
Customer Reviews:
Cook's Tour.......2007-08-05
Marketing to children is tricky business. Just what is a child? Are children naturally innocent? And is it appropriate to direct advertising to children as if they are capable of making consumption decisions? Daniel Thomas Cook's wonderful book guides us through many of these issues as they applied to America in the twentieth century. He discusses competing notions of childhood and motherhood and how advertisers and merchants appealed to an array of sentiments. But marketers increasingly pitched their goods to a child's viewpoint rather than a mother's. This shift, which Cook labels `pediocularity', decentered the adult view and privileged the child's. In this process parents had to be educated to understand the importance of seeing from the child's point of view. And children still needed to be educated so as to discern quality and value, but the very meaning of quality and value became constricted and tied ipso facto to the market.
Cook's sources are trade journals and he makes good use of these sources, but some case studies of particular companies might have strengthned his argument. But as the blurb on the book's back cover says it is `a must read for all scholars of consumer society'.
worth the wade through the words.......2005-08-05
In very academic prose, Cook manages to make the case for his provacatives views. He finds in the history of the children's clothing industry in the US from 1917-1962, a growing ethos to see the world from the "child's point of view" (something he awkwardly calls "pediocularity"). In painstaking detail in some places, Cook shows how the growing clothing industry increasingly shaped the fixtures, floor plans and overall design of children's stores to be oriented to kids' viewpoints rather than the mothers'. One result, he claims, is that children have gained the status of persons in our culture because their "needs" and desires are catered to, not just by the clothing industry, but by all parts of our culture--often even over adults. Among the interesting cases are: how the "toddler" was invented by industry and the "preteen" girl in the 1950s as the forerunner of today's "tween." If you are into this sort of reading, it pays off well.
Book Description
Bella Italia. Home to some of the world's most creative and best known designers - Armani, Ferragamo, Gucci and Prada - all have their roots in a country renowned for its luxurious style and sexiness. From the heavy weight labels of Milan's most famous shopping streets, Via Montenapoleone and Via della Spiga, to the back-alley boutiques of Rome, to Florence's best kept secret - the San Lorenzo market, Where to Wear Italy spans the fashion spectrum.
Customer Reviews:
Where to Wear Italy 2006.......2006-03-14
Extremely helpful for all fashionistas. Makes a great gift for clients as well. Very well researched and a fun read.
Buy Born to Shop: Italy instead.......2004-04-18
I think that Born to Shop: Italy is far more informative and instructional. It is also more personalized with additional information on favorite hotels and cafes located in the vicinity of favorite shops. There seems to be much more information on bargain and outlet shopping, which Where to Wear ignores. Where to Wear also does not discuss price ranges and seems to assume that the reader is extraordinarily wealthy. I am taking the two books to Italy next month and will comment more later if I change my opinion!
Book Description
Slick, cool and unforgettable, New York City does fashion with sophistication. Confidence is not lacking in this 'city that never sleeps', so don't miss out - especially on a chance to shop. Our New York guide, the first of the series, is as up to date as ever with shopping tips. Whether you're heading to Madison Avenue or over to SoHo you'll discover something new in this shopper's bible. The quirky vintage dress, the perfect leather jacket.there's no better source for where it's at. New York, New York. Need we say more?
Customer Reviews:
Very good but too elitist.......2006-11-27
Definitely covers all the good places but only has token "vintage" and "discount" entries and entirely ignores the 34th street shopping district in the garment district where there is a ton of stuff to be found. Focuses way too much attention on Soho. To be a fashionista in NYC though, you definitely need this book. One thing it needs to have is maps-by-neighborhood with the stores marked/numbered. Otherwise its hard to spend a day shopping, working from the book. You have to make your own map. But it is the only book of its type that I've seen so its a must have.
Where to Wear New York 2006.......2006-03-14
Extremely helpful for all fashionistas. Makes a great gift for clients as well. Very well researched and a fun read.
Don't Leave Home Without It!...........2002-12-10
The most amazingly organized, concise, factual shopping guide there is. A fabulous stocking stuffer.....stuffed with tidbits, locations, telephone #'s. Absolutely guaranteed to produce a call from you credit card company. This title, along with its worldwide sisters, should not be missed. If you're going through customs, leave the European ones with friends.....they're a sure tip off that you've been in a buying mode!
One of the best Christmas present/stocking stuffers.
Average customer rating:
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The Tyranny of Elegance: Consumer Cosmopolitanism in the Era of Goethe
Daniel L. Purdy
Manufacturer: The Johns Hopkins University Press
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ASIN: 0801858747 |
Book Description
In a famous intersection of fashion and literature, the popularity of Johann Wolfgang von Goethe's The Sorrows of Young Werther provoked hundreds -- perhaps thousands -- of young Germans to purchase and wear the blue and yellow suit of the novel's protagonist. Their actions not only showed their affinity with Werther and with other wearers of the blue and yellow, but also elevated cultural identification over more traditional elements of social standing, such as employment, education, region, or family. Even aristocratic Prussians forsook their riding garb for Werther's rustic suit.
In The Tyranny of Elegance, Daniel Purdy examines the coming of bourgeois fashion (Mode) and luxury consumerism (Luxus) to eighteenth-century Germany. The liberation symbolized by Werther's suit was illusory, he explains, as fashion itself quickly became a force for conformity as rigid as the sumptuary laws -- such as clothing ordinances -- of earlier centuries. Purdy examines the extraordinary influence of Frederick Bertuch's Mode Journal, which chronicled in obsessive detail the clothing and decorative trends in London, Paris, and other European capitals. He traces the elite reaction against fashion that followed the example of the king, Frederick the Great, who dressed poorly -- in worn and even dirty clothes -- to separate himself from the francophile fastidiousness typical of absolutist armies. The changing notions of personal appearance that swept Europe at the end of the eighteenth century, Purdy concludes, were more than simply new styles reflecting new political ideologies -- they indicated a fundamental shift in the epistemology of the subject and the body.
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Where to Wear 2004: The Insider's Guide to San Francisco Shopping (Where to Wear: San Francisco)
Jill Fairchild , and
Gerri Gallagher
Manufacturer: Where to Wear
ProductGroup: Book
Binding: Paperback
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ASIN: 097202154X |
Book Description
World-renowned as the insider bibles for shopping, the Where to Wear guides are the essential authority on fashion. Whether you're planning a buying spree in London or heading off to Paris, New York, San Francisco, Los Angeles or Italy's holy trinity of fashion (Florence, Milan, Rome), Where to Wear is the perfect travel companion. Written by top fashion journalists who live and shop in the cities they write about, each pocket-size directory features individually researched critiques of clothes shops for men, women and children. From high-street staples to heavyweight labels, hot new designers to neighbourhood markets, the Where to Wear guides span the fashion spectrum. The reviews are organised alphabetically and accompanied by simple category indexes and neighbourhood maps. What's more, Where to Wear also lists convenient lunch spots, beauty salons, hairdressers, fitness studios, day spas and much more. International shopaholics will love the redesigned Where to Wear box set. Labelled `The Shopping Guides to the World's Fashion Capitals' it includes the London, Paris, New York and Italy books and makes an ideal present. The individual guides retail at $14.95, the boxed set of four at $49.99. Where to Wear is sold in globally in Europe, America, Asia and Australia.
Customer Reviews:
Helpfull.......2005-08-26
This book was incredibly fun to flip through. I found a shop for every one I know and for every ones budget.
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