The Elegant Solution: Toyota's Formula for Mastering Innovation

The Elegant Solution: Toyota's Formula for Mastering Innovation
Average customer rating:

Nice stories, little new content

Good nuggets, lots of fluff, some really sloppy thinking

"Keep it lean. Scale it back, make it simple, and let it flow."

Easy Reading

Interesting but little new insights

The Elegant Solution: Toyota's Formula for Mastering Innovation
Matthew E. May
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

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Product Development for the Lean Enterprise: Why Toyota's System Is Four Times More Productive and How You Can Implement It

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Outside Innovation: How Your Customers Will Co-Design Your Company's Future

ASIN: 0743290178

Book Description

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."

-- Fortune, February 2006

For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined). In a rare look into Toyota's ability to consistently achieve breakthroughs that outperform the competition, The Elegant Solution explains what Toyota associates have known all along: it's not about the cars. Rather, Toyota's astounding success is just the visible result of a hidden creative process that begins with a seven-digit number.

One million. That's how many new ideas the Toyota organization implements every year. These ideas come from every level of the organization -- from the factory floors to the corporate suites. And organizations all over the world want to learn how it's done. Now senior University of Toyota advisor Matthew May shows how any company can achieve an environment of everyday innovation and discover the kinds of elegant solutions that hold the power to change the game forever. World-class benchmarks like Lexus, Prius, Scion -- even Toyota's vaunted production system -- are simply shining examples of elegant solutions.

A tactical playbook for team-based innovation, The Elegant Solution delivers powerful lessons in breakthrough thinking in a provocative yet practical guide to the three core principles and ten key practices that shape successful business innovation. Innovation isn't just about technology -- it's about value, opportunity, and impact. When a company embeds a real discipline around tapping ingenuity in the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the universal power and applicability of these concepts. A unique "clamshell strategy" prepares managers to successfully lead and sustain the innovation effort.

At once a thought-starter and a taskmaster, The Elegant Solution is a vital prescription for anyone wanting to truly master business innovation.

Customer Reviews:

Nice stories, little new content.......2007-08-27

I excepted a lot from the elegant solution. It has been recommended by a lot of persons as a must read. Honestly, I was dissapointed. It's still an good book, but didn't find it as "classic" as people had suggested to me.

"The elegant solution" is about tools for creating innovation on your job. These tools are based on Toyota's tools and practices. The book is devided in three parts. The first part sets three general principles. The second part, by far the largest, provides the tools for innovation, the practices. The last part talks about implementing these practices.

The three principles are "the art of ingenuity", "pursuit of perfection" and "rhythm of fit". They were interesting principles, but not really new or shocking. Sometimes I found them even a little too vague.

The practices range from "thinking in pictures" to "master the tension". Each chapter shortly states the practice and explains the key ideas. After that it uses stories to clarify the practice. Lot's of stories are from inside Toyota. Some stories related to Lance Armstrong, a little too many in my opinion and they were somewhat boring. Anyways, in general, the stories were what made the book interesting.

The third part didn't provide very much content.

In summary, I enjoyed the book, for the stories. I didn't find the practices new and the book didn't provided me with any new insight that other lean books did not provide. The book was written a little bit too much in a "popular style" which annoyed me.

Worth reading for the stories. When wanting to know more on lean or toyota I'd recommend other books like "Toyota way" or "Lean product and process development".

Good nuggets, lots of fluff, some really sloppy thinking.......2007-08-22

I came to this book via the Shampoo Problem that's been floating around the internet these past couple of weeks (which he published in his Change This manifesto). The puzzle is this - a high-end health club puts nice shampoo in their showers, but customers keep stealing it. How do you implement a solution that takes no time to implement, doesn't inconvenience customers at all, and doesn't require any money? That's a lot of constrictions, but the author claims it can be done! (you can search for the answer yourself, I don't want to spoil your fun.)

The question itself reminded me of so many bad professors who would ask totally subjective questions and disregard legitimate answers until they found someone who agreed with them. "Who can give me an example of an apple that's tasty? Macintosh? No too sweet. Granny smith? No too bitter. Golden delicious? Why yes Bobby, you get a star."

This is the tone in my head while I read the book - condescending. Maybe he didn't write it that way, but that's how I'm reading it, and honestly, it fits. On page 21 he chides psychologists for loving "to explain our uniquely hardwired capabilities in hugely complex terms. Sixteen types, thirty-four strengths, etc." and then goes on to give his "easier, more elegant" (but no less arbitrary "four basic buckets of natural ability." (Four because the ancient Greeks loved the number four.) Of course, what he fails to mention is that the psychologists he's referring to all write for pop magazines like Cosmopolitan and their articles appear alongside such classics as "10 ways to improve your sex life" and "5 ways to tell if your man is cheating on you." He also never mentions the "four basic buckets of natural ability" again and they have absolutely no bearing on the rest of the book. (The book is filled with useless random made up facts like those.)

He also throws out sentences that have huge presumptions built in to them, but have absolutely no evidence to back them up. Stuff that, in a seminar you wouldn't want to question him on because "there is no right answer" or the facts are obscure enough that he could bluster his way though most arguments that weren't from an expert on the subject. In book form, though, and knowing better myself, I read this stuff and think "well there's a very poor and inaccurate description." Luckily there's an only 50% chance that even the next sentence will depend on you agreeing with that statement, much less the next page.

In a later section he rehashes "the scientific method" (I put it in quotes because he botched his basic characterization of it) and compares it to other four step iterative processes, mostly those developed by the military - Plan-Do-Study-Act (PDSA), Plan-Do-Check-Act (PDCA), Observe-Orient-Decide-Act (OODA), Scan-Analyze-Respond-Assess (SARA), etc. and comes up with his own version, cleverly called IDEA - Investigate, Design, Execute, Adjust. It's not much different than the others, but it's his and he can teach it in seminars as his own. FWIW, "While Toyota officially recognizes only PDCA (not IDEA), they actually use all of these (methodologies) to some degree." (page 73-4)

Well of course they use all of the methodologies to some degree - they all describe the same basic thing, and very few organizations are so button-down that they actually only use a single methodology and follow it to the letter each time.

The very next sentence is "Let's look closer at the process." But that's pretty much the last time PDCA is mentioned in the book, the next section is about process in general and why it's good to "Insist on a common approach."

Another example of sloppy leaps in logic and condescending attitude is the Edsel. (page 93) Ford did their research and designed a car that people would want - except nobody wanted it. Why? "The problem was, all the research was based on a forty-year-old market belief... that buyers fell into one of four income segments: low, low-middle, upper-middle, and upper... Except markets don't think that way. When it comes to cars, consumers were thinking `lifestyle,' not income."

I like how he swaps an old marketing tool for a modern one as if that's the answer to all the world's problems. Lifestyle marketing was originated in the 70's and 80's as a result of - surprise surprise - new market research techniques developed by psychologists who were using statistical analysis more and more in their psychological research. (I wonder if he thinks those psychologists are too complex now.)

He also utterly fails to get into the concept of lifestyle marketing - he tells you why the Edsel failed, and what they should have done, (or his completely arbitrary and baseless versions of them) but what they should have done is literally one word. "lifestyle." Shame on Ford in the 1950's for not using an 80's marketing concept to understand how the market thinks. Why didn't they use the word "lifestyle" instead - then the Edsel would have been a huge success.

Hansei is another example of this sloppy, condescending thinking. "Hansei is the rigorous review conducted after action has been taken. It's a huge and absolutely vital part of learning. And with few exceptions, our Western culture is just plain miserable at it." Of course there's not one mention of the term "post-mortem" which is a western term and performs the exact same function. Sure most businesses don't do it (most businesses don't follow a lot of best practices), but don't pretend that Toyota or "Eastern culture" somehow invented the concept and that nobody in the west does it. If there's an existing best practice that we understand, then why not just tell us about it rather than pretending that it came from the fount of the Toyota godhead?

"Ford hadn't gone to the field to see what was actually happening. They remained in the office and believed the data. Big mistake. The Edsel was dead on arrival, a complete and utter failure."

Of course the next chapter is about how Toyota did the same basic thing, but managed to succeed. Their data told them that the youth of today would be the car buyers of tomorrow (startling, I know). The case study for the Scion reveals absolutely nothing about the techniques they used to study the market - it's the after report.

"Where are these kids going to buy the car? There's no time or money for new stores. That's a problem. That means they go to a Toyota store. Okay, so they'll know it's a Toyota. How do we get around that? Think? We don't. It's not the ugly stepchild. It's legit, but different. It's Scion, offspring of Toyota. Don't ignore the Toyota link, it's got cred...."

Note the use of the magical word "Think" in that paragraph. He totally neglects to address what "Think" means. Think is the Elegant part of the solution (he also likes the word "Intuitive" and uses it liberally), yet he doesn't describe it at all.

"Think" is where all the magic happens. Katie Lucas calls this the "Run really, really fast" step for "how to win a marathon" methodologies. It's the step where all the real difficult, nitty-gritty stuff magically happens. South Park summarizes it "Step 1: Steal underpants. Step 2...... Step 3: Profit."

Ostensibly the whole book is about that one word "Think" but the tools he provides - the IDEA loop, mind mapping, story boarding are nothing new, and the book is utterly lacking a cohesive whole. They're just scattered ideas, praised one second, and then dropped in the next chapter. He even mentions the Toyota "dashboard" which is a tool for getting a quick overview of a problem - except he (again) utterly fails in to a dashboard. "Dashboard" doesn't even appear in the index of the book, and if it did, the only occurrence would be on page 113.

Here's all the text on page 113. "Creative Visual Control - Visual control is an integral part of Toyota's methodology. The Project Management Office of Toyota's North American Parts Operation (NAPO) used creative visual `dashboards' to track performance in their Stretch Goals Initiative (see Chapter 9)."

Chapter 9 is on how to stretch goals, not about dashboards. He clearly states "Visual control is an integral part of Toyota's methodology" yet it's explained nowhere in the book in any depth.

In fairness, Toyota did do something Ford didn't do (or at least something he claims Ford didn't do) - they got to know their market. Really engage them and have a conversation with them. Learn about them, and let those learnings drive their product, and he does get into that in the book.

The main thrust of the book - if I can understand it all because it's couched in so many superlatives and it jumps from topic to topic so fast that it's really difficult to tease core themes out - seems to be something like: Move forward by getting hands-on experience with your product and your customers. Don't dictate strategy based on numbers alone, or build bureaucracies - get down and dirty and get to know the product you're selling and get to know the marketplace. Come up with grand "elegant" visions for the future, but innovate little by little - tiniest bit by tiniest bit. Listen to everyone and implement every good idea, then standardize it so that the whole company benefits. Don't let the numbers do all the talking; learn the context, the story behind the numbers. Which is a pretty good message, and he does give you some tools to do that, but the tools are often vague, and you feel that the real tools are mentioned only in passing.

The subtitle of the book is "Toyota's Formula for Mastering Innovation." If this book was about the "formula" for Coca-Cola, it would say something like "cola syrup and seltzer" and go on about the intuitive and elegant way they matched cola syrup to the bubbling process and created a dynamic new soft drink and how the other soft drink companies of the day - lemonade, sugar-water and apple-juice - failed to really understand the problem, which is why they didn't come up with the cola + seltzer combination first and why they lost so much market share. (If only apple juice had thought "lifestyle" instead of "income segment!")

Overall, it's an okay read and a decent introduction to the subject of business innovation, though for a book that's supposedly written by a guy who's on the ground floor with this stuff, I would expect a *lot* more meat and a lot less fluff. Get it if you think you'll like it, but don't expect as much as the other reviewers seem to be hinting at.

"Keep it lean. Scale it back, make it simple, and let it flow.".......2007-05-22

The subtitle of this book ("Toyota's Formula for Mastering Innovation") is not inaccurate but somewhat misleading. Although, yes, Matthew E. May has much of interest and value to say about the Toyota Production System, his attention is by no means limited to it and to the remarkable organization within which it was developed and within which it continues to flourish. Today, Toyota is one of the ten most profitable companies in the world and worth more than General Motors, Ford, DaimlerChrysler, and Honda...combined. Obviously there are reasons for such extraordinary success but it would be incorrect to assume that other organizations can achieve the same success once they know what Toyota's "formula for mastering innovation" is.

What about this book's title? According to May, "Elegance isn't about being hoity-toity. It's not about lofty concepts and grand designs. It's not about beauty or grace, or anything to do with aesthetics - ugly is okay. Elegance is about something much more profound. It's about finding the `aha' solution to a problem with the greatest parsimony of effort and expense. Creativity plays a part. Simplicity plays a part. Intelligence plays a part. Add in subtlety, economy, and quality, and you get elegance...Elegant solutions relieve creative tension by solving the problem in finito as it's been defined, in a way that avoids creating other problems that then need to be solved. Elegant solutions render only new possibilities to chase and exploit. Finally, elegant solutions aren't obvious, except, of course, in retrospect."

Elegant solutions include library, paper money, pencil, wallet, wristwatch, icebox, mortgage, Social Security, credit card, cell phone, and auto leasing. These and other elegant solutions, as May correctly points out, "universally change the world's attitudes, beliefs, behaviors, and habits." Efforts to formulate elegant solutions are guided and informed by three principles: ingenuity in craft, pursuit of perfection, and fit with society. "They're the raison d'etre at Toyota, and nonnegotiable."

Earlier, I suggested that this book takes a close look at the mindset and the process by which Toyota continues to formulate elegant solutions. In fact, the Toyota organization implements a million ideas a year. May also includes within his narrative dozens of non-Toyota cases that indicate that none of the individual concepts are new, or even unique to Toyota. All organizations that formulate elegant solutions have people at all levels and in all areas of operation who possess both an ability and a determination to collectively and completely master all of the concepts as "a way of life, not a program centered on select teams led by specialists with artificial agendas."

But what about much smaller organizations, especially those with severely limited resources? Decision-makers in those organizations will be delighted (and perhaps surprised) to find that May provides a wealth of material that they can immediately put to use, once they understand the "deeper principles" that he discusses in Part I and the "ten key practices supported by tools and techniques" that he discusses in Part II. Then in Part III, May explains "how to put the practices and tools together well to achieve a [desired] result." He helps his reader to track the course of an exemplary team through a day of searching for the elegant solution.

For me, some of the most interesting and valuable material is provided in Chapter 12, "Make Kaizen Mandatory," as May poses again (as he does in other chapters) a combination of Problem, Cause, and Solution:

Problem: Innovation is hit or miss.
Cause: Creativity is misdirected and mismanaged.
Solution: Embed the kaizen ethic.

After a brief review of the factors that came together to help embed the kaizen ethic in Japanese business ethic during the decade or so following World War Two, he goes on to explain that at companies such as Toyota, the key issue is that they view kaizen in terms of standards that are created by the individuals performing the work, and, that standards are dynamic, and not everything gets standardized. These companies establish a best practice, document the standard, and train accordingly. Then in the next chapter, May shares his thoughts about "the power of lean" thinking and execution that reduce (if not eliminate) inconsistency, overload, and (most important) waste. Here is another combination:

Problem: Too many, too much - of everything.
Cause: Assumption that more is better.
Solution: Start thinking lean.

Once again, when it comes to innovation and designing solutions, the emphasis remains the same: "whatever you do, keep it lean. Scale it back, make it simple, and let it flow."

And that is what elegance really is all about.

Easy Reading.......2007-03-25

A must read for learning how to implement and sustain continuous improvement enabking lean to become part of the compny's culture

Interesting but little new insights.......2007-03-14

If you're trying to learn how to develop great products, this is not the book that you need to read. However if you're looking for a relatively entertaining book that has a lot of anecdotes of how Toyota and other world-class product developers have approached product development, this will suit you fine.

Inside the Mind of Toyota: Management Principles for Enduring Growth

Average customer rating:

Inside the Mind of Toyota: Management Principles for Enduring Growth
Satoshi Hino
Manufacturer: Productivity Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1563273004

Book Description

Toyota's sustained growth attracts the attention of economists and industrialists around the world eager to learn the secrets of Toyota's lasting success.

In Inside the Mind of Toyota: Management Principles for Enduring Growth, Satoshi Hino examines the source of Toyota's strength: the fundamental thinking and management structures that lie beneath the creation of its famed Toyota Production System. From the perspective of a professional with 30 years experience in the auto industry, Hino presents a fresh and detailed analysis of Toyota's essential management system, from its very beginnings into the 21st century.

This book:

Presents a comprehensive and systematic analysis of the Toyota management philosophy.

Clarifies the mechanisms used to transmit its winning system from generation to generation.

Gives a historical perspective on the structural anatomy of Toyota's management foundation.

Provides analysis emphasizing research, product planning, design, and development functions.

Book Description

This is the first book that explains the business philosophy behind Toyota's success.

Customer Reviews:

Excellent book on the Toyota Way and Lean Manufacturing!.......2007-09-07

Jeffrey Liker clearly knows what he writes about. The book is the result of more than a decade of study, on site visits and interviews with several Toyota key people. It describes 14 toyota principles, which go through the Toyota Philosophy, the Toyota Production System, the relationship with employeees, customers, suppliers and partners, and a focus on continuous improvement. No wonder Toyota is one of world top most admired companies!
Very interesting is also the Japanese management principles and mindset - slow but determined, patient, self-reflection, learning by actuall observation and doing, consensus seeking, and managing for the long term.
By coincidence, yesterday (6/Sep/2007) the news came up that Jim Press (American Toyota President)was hired by Chrysler - I can imagine why.

Good Book on Toyota and Lean.......2007-06-30

A good book on the Toyota Production System (TPS) and Lean manufacturing. Liker does a good job of explaining both. I especially liked his cautions about mis-using Lean principles and pitfalls to failure.

Like most business books, the important stuff could have been expressed in many fewer pages. Liker almost gushes about Toyota to the extent that it somethimes reads as a vanity or promotional publication by Toyota - this makes me wonder if it really presents a balanced perspective.

Overall, I recommend it to anyone interested in Toyota or Lean.

Attitude Check.......2007-06-12

Great expose of the attitude of one of the worlds most impressive business organizations. Detailed, but not cumbersome. More than just another "how to" manual. A "must read" for decision makers in any business.

Yes, the book lives up to what the slip cover says........2007-06-10

Any business owner, manager or individual team member who wonders how companies improve should read this. If you wonder why some people love lean processes while others say it does not work should read this book.

I've been a manufacturing engineer since 1981, and I joined a lot of start-up companies because I love the growth and development phase of building a company up. Some worked, some did not. This book has a nice way of explaining what Toyota does and what the others fail to do.

Excellent book!.......2007-05-19

One of my clients saw this book in an airport stand and asked me if it was worth reading. I read the book out of mere curiosity and was totally engrossed. It is well-organized, simple, and clear. While not all companies can implement the Toyota Production System, there are certainly great ideas in this book that can be implemented by any company.

Average customer rating:

Great concept brought down by inconsistent image quality
funny and insightful

Roadside Americana
Eric Peterson , and Eric Peterson
Manufacturer: Publications International
ProductGroup: Book
Binding: Hardcover

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Customer Reviews:

Great concept brought down by inconsistent image quality.......2006-02-24

"Roadside Americana" consists of just under 200 images that record a slice of American history related to automobile travel, and almost anyone with experience in long-distance road trips will be familiar with a few of the roadside attractions depicted. From a curiosity standpoint, the subjects are fun and intriguing, and likely to evoke a chuckle or two; however, considering photographic quality, the range is all over the board: first-rate professional to downright amateurish. It's the latter characterization that brought about a bit of disappointment.

The best examples I've seen of Americana imagery of this type come from a photographer named John Margolies, who possesses the professionalism and diligence to capture countless roadside oddities using the best angle and optimum light. He is serious about the latter criterion, as one of his trademarks is to insist on having a blue sky as a background for his subject matter. Unfortunately, no Margolies photos appear in this book (he's published many of his own, and Smithsonian magazine featured him back in November 1988).

What you get are nearly 200 images, almost all color, ranging in size from 3"x4" to nearly a whole page. I'd say about 60 percent of them are of excellent artistic quality: good color, lighting and exposure. John Elk III, Jack Olson Photography and Nick Wheeler Photography are a few examples of those that contributed noteworthy ones. Much of the remaining 40 percent are marred by photographic let-downs, such as poor framing, odd perspectives, unfortunate lighting (e.g., pesky shadows or a washed-out sky) and even sloppy focusing. Each photo has an accompanying caption which gives a history of the object in a few sentences. These and the descriptive text at the beginning of each chapter are well written by Eric Peterson, and I found them quite enjoyable.

The subject matter is grouped into six chapters: landmarks, statue gardens, architecture, "world's largest," gas/food/lodging (my favorite) and "unclassifiable." That makes sense. On the downside, the photographic credits appear at the very beginning of the book, alphabetically by photographer; so, in order to find credits for a given image one must scan the whole list to locate a page number. This becomes really annoying for those pages where there are two or more images.

Overall, as an Americana photo log, most will enjoy this book. As a presentation of photographic artistry, I'm afraid the shortcomings are a bit too frequent.

funny and insightful.......2004-10-20

Another solid piece of travel writing from up-and-coming author Eric Peterson. Funny, insightful takes on America's roadside landmarks: "the geographic center of north america is in Rugby, North Dakota, and it's also the geographic center of the densest population of roadside goliaths...big statues are good, but bigger statues are better."

Bravo, Mr. Peterson!

The Driving Force: Extraordinary Results from Ordinary People

Average customer rating:

A good primer for working effectively with people
Driving Force is right on target!
A Different Drummer
Peter Schutz is very very good!

The Driving Force: Extraordinary Results from Ordinary People
Peter W Schutz
Manufacturer: Harris & Schutz, Inc.
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Book Description

What makes a company great? After all, management trends come and go. Economic conditions fluctuate and market demands shift. Corporations re-structure and new owners take over. The one constant, the one enduring truth, is that people define the character of a company. They always have and always will. Motivated, passionate people make the difference between ho-hum mediocrity and extraordinary performance. That’s the message from Peter W. Schutz, former CEO of Porsche AG and author of this new book. Schutz explains that people are the heart and soul of any business. In The Driving Force, he shares a wealth of insights he learned throughout his career that relate to the successful management of people.

Customer Reviews:

A good primer for working effectively with people.......2007-03-08

I feel that Peter Schutz has some unique insights to offer on working effectively with people. The book has a narrative style that I found pleasant to read and the style worked nicely with the points that Peter made. I felt the book was more that worth the small investment in time and money to purchase and read. He has had several interesting positions through out his career including his time at Porsche. He's also had some great mentors and coworkers that helped him through some of the tougher times. I could relate to his early engineering background. I did find myself wondering at times when he was going to cut to the chase, but felt he effectively used the intro stories to help bring home his points. I found his business experiences with the very powerful unions in Germany at Porsche to be very interesting. I've already tried his method of how decisions must be made and how they have to be implemented to be effective and he's right. I've also paid attention to his different methods of management, authority and control noted in the book and it definitely makes a difference in the way people respond. I didn't realize till purchasing the book that he now works as a consultant and speaker to help with management/work issues.

Driving Force is right on target!.......2007-01-11

Driving Force is an amazing book by Peter Schulz. Everyone aspiring to be a manager or is a manager should read this book.I read this book in three sittings. Peter is down to earth and wants to share his experiences to the world. He is a proven business leader and his writings come across with boldneess and clarity.

A Different Drummer.......2006-04-11

I found The Driving Force to be both delightfully engaging as biography and sanely instructive in its discussion of matters relating to business. Mr. Schutz writes in a direct and self-effacing manner, with both wit and conviction; his stories often having the character of parables in that the "lessons" they contain would seem not only applicable to business but to other areas of human interaction and decision making as well. His are not views commonly held, or practiced, by most of today's MBA trained business leaders but, given their many failures and Mr. Schutz's documented successes, perhaps should be. For those interested in management skills, a fascinating history of Porsche's return, and triumph, both in racing and business, or just a good story well told by a man whose own life seems itself to have been a most "extraordinary" journey, I would recommend this book most highly.

Peter Schutz is very very good!.......2003-05-22

I read this book in two sittings. He did not write this book out of a desire for fortune or fame. He has plenty of both. He wrote this book out of a desire to humbly share some of the things he has learned, and is on point. His focus on accountability, values, and the workers and customers is very similar to some of our other current business heros, such as Herb Kelleher and Michael Dell. This is a must read for any manager, executive, or leader. Or anyone who aspires to something better.

Book Description

Eating on the run has a long history in America, but it was the automobile that created a whole new category of dining: "fast food." In the final volume of their "Gas, Food, Lodging" trilogy, John Jakle and Keith Sculle contemplate the origins, architecture, and commercial growth of fast food restaurants from White Castle to McDonald's.

Illustrated with 217 maps, postcards, photographs, and drawings, Fast Food makes clear that the story of these unpretentious restaurants is the story of modern American culture. The first roadside eateries popularized once-unfamiliar foods -- hamburgers, hot dogs, pizza, milkshakes, burritos -- that are now basic to the American diet. By the 1950s, drive-ins and diners had become icons of rebellion where teenagers sought freedom from adult authority. Like the gas station and the motel, the roadside restaurant is an essential part of the modern American landscape -- where intentional sameness of design "welcomes" every interstate driver.

Customer Reviews:

As dry as a fast food hamburger.......2001-03-04

This could best be described as a detailed history of chain-restaurants (not just fast food). It opens with a history of 'quick-service' eating establishments in the US, taking the reader through the history of tea rooms, roadside stands, diners, and other more recent permutations. Most of the book is devoted to histories of chain-restaurant companies, which amount to something less than riveting reading. The authors have thoroughly researched the history of every restaurant chain in painstaking detail, but rarely are these written in a way that makes for a gripping story. An exception is the Indiana-based 'Snappy Service' chain (closed in 1983), which is described in a way that brings its entrepreneur to life. The last chapter describes the pattern of chain restaurants that evolved in Springfield, Illinois. The book is profusely illustrated with well over a hundred photos and dozens of maps. One glaring error appears in a series of five maps (pp. 154-157) analyzing McDonald's domination of rival chains, in which the ratio of McDonald's to competitors was inverted.

An Easy Read.......2000-07-14

I liked it so much I brought a copy for a friend of mine. It tells you EVERYTHING you could ever want to know anout fast food in America.

The book will provide you with more fast food trivia than even the nerdiest person in the world would ever want to hear.

A great coffee table book.

Authoritative, but not light reading.......2000-05-12

I enjoyed this book much more than the previous reviewer, but he has a point. FAST FOOD, like the other titles in the "Road and American Culture" series, should not be confused with the typical book on "roadside Americana": it's not a lighthearted, heavily illustrated volume designed to evoke nostalgic memories. If that's what you want, search for titles written by John Margolies or Michael Karl Witzel, or published by Chronicle Books.

This is a serious examination of casual dining in America, from the lunch wagons which once served urban laborers through the chains which now cluster near every exit along the Interstate. Taken on its own terms, the book is a success, assembling more information (well-annotated, with an excellent bibliography) than any previous title on the topic. Just be sure you know what you're getting into!

unreadable.......2000-02-06

What could be more entertaining than a book about fast-food? What could be more fun than reading the history of Wendy's and Long john Silver, of hamburgers and hotdogs? Unfortunately the writers of 'Fast food' have a very bad case of sociologist's jargon. Most of the book is as exciting and as readable as a management study and many a paragraph goes beyond the comprehension of this reader, even though he graduated in literature. Moreover the writers do not bother to hide their cultured disdain for the food they write about. So notwithstanding the many interesting facts and observations in this book, in the end there is very little to enjoy.

A Nation on Wheels: The Automobile Culture in America Since 1945 (Wadsworth Books on America Since 1945)

Average customer rating:

A Nation on Wheels

A Nation on Wheels: The Automobile Culture in America Since 1945 (Wadsworth Books on America Since 1945)
Mark S. Foster
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback

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Wheels for the World: Henry Ford, His Company, and a Century of Progress, 1903-2003
My Years with General Motors
The Automobile Age
Autopia: Cars and Culture
Cars and Culture: The Life Story of a Technology

ASIN: 015507542X

Book Description

This brief text examines the central role of the automobile in American life in the late twentieth-century. Synthesizing and discussing the most insightful monographs written about the automobile, Mark Foster provides students with an enlightening history of one of America's most recognizable contributions to industrialized society. This volume is part of the AMERICA SINCE 1945 series--a collection of brief texts that seek to define the ways in which the United States has changed in the last 50 years.

Customer Reviews:

A Nation on Wheels.......2003-10-30

Mark S. Foster's A Nation on Wheels describes the rise of automobile culture in America. The first chapter sets the stage, giving background as to why society was ready for the introduction of the automobile. Foster gives a rounded and interesting account of the history of the automobile and its impact on American culture, but fails to give any insight as to the solution of the problems created by the automobile. He also gives important statistics on the effect of the automobile on the US economy. Foster also showed how the automobile created the market for huge industries today such as motels and fast food. As well as the automobiles influence on the trend towards suburban lifestyle and it's effect on the economy.

Kustom Kulture: Von Dutch, Ed "Big Daddy" Roth, Robert Williams and Others

Average customer rating:

Finally, some recognition...
Roth and Dutch live on
And excellent read for the "hot road" generation
An eye-poppin hot rod adventure!!!!

Kustom Kulture: Von Dutch, Ed "Big Daddy" Roth, Robert Williams and Others

Manufacturer: Last Gasp
ProductGroup: Book
Binding: Paperback

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Rat Fink: The Art of Ed "Big Daddy" Roth
Pinstriping Masters Techniques,Tricks,and Special F/X for Laying Down the Line
Tales of the Rat Fink
Pinstripe Planet: Fine Lines from the World's Best
Hot Rod Pin-ups

ASIN: 0867194057

Customer Reviews:

Finally, some recognition..........2005-01-11

Although the greatness of Rob't. Williams has been admitted by a few so-called "legitimate" art critics, it's high time to admit the genius of people like Von Dutch, Ed Roth, Gene Winfield et al. Kustom Kulture is artistic democracy in action, "The People's Art." This is an attractive book, with much information and great art. If you are even the least bit interested in this subject, this book's for you. I give it an A+.

Roth and Dutch live on.......2000-06-08

I have followed the work of Ed Roth and the late "Von Dutch" since 1953. The word Pioneer doesn't even begin with the work these men have done over the last 45 years. Dutch started the trend of "Free Form" pinstriping, along with painted "figures" and some very unique "Flame Painting" back in the 1950s. Roth started building some very unique vehicles, way ahead of their time. He called himsef a "speed striper" which was a rapid form of pinstriping i,e, "no following around with fine details" yet the work was quite good. This book shows the best examples of both Roth and Dutch, and contains photos that we all thought were lost years ago. "Von Dutch" (a.k.a. Kenneth Howard) was a very underrated man, who was filled with talent and skills that would revel most of today's artists. It was a tragic loss when he died a very lonely man. Roth did a Video of Dutch in the late 1970s, which really showed the "methods to his madness."

I personally have given a tribute to both these men by building a copy of the sign painters box (made in 1919) given to Dutch by his father. Roth has pinstriped a few of these for his charity auctions. This book is a treasure to the art of pinstriping and the "Kustom Kulture" movement.

And excellent read for the "hot road" generation.......1998-08-26

While being a big fan of "Big Daddy Roth", I still appreciate his hot-rod artwork. Shortly after finishing the book, I gave it to "Big Daddy Dean Paulsen", the man who taught Ed Roth everything he knows. Paulsen was pleased to know his understudy is still alive and well.

An eye-poppin hot rod adventure!!!!.......1998-05-14

If you ever wanted to learn about the masters of hot rod art, this is a good place to start. While not the difinitive history of Ed "Big Daddy" Roth,Von Dutch or Robert Williams, this book delves into the rude awakenings of this all American art form. A damn good read.(I just looked at the pictures!!!!)

Classic Muscle Car Advertising: The Art of Selling Horsepower

Average customer rating:

A cool book, but...
Nostalgia Trip

Classic Muscle Car Advertising: The Art of Selling Horsepower
Mitch Frumkin
Manufacturer: Krause Publications
ProductGroup: Book
Binding: Paperback

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60s Cars: Vintage Auto Ads (Icons)
Cruise-O-Matic, Automobile Advertising of the 1950's

ASIN: 0873493362

Book Description

Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models.

More than 160 ads have been restored to their original, vibrant color.

Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

• Compilation of near-full-size, full-color muscle car ads from the '50s, '60s, and '70s
• Some ads are the last remnants of promotional print material
• Contains hard-to-find factory facts and vibrant muscle car images

Customer Reviews:

A cool book, but..........2006-12-09

I have Mitch Frumkin's first two books, and I must admit this one is better, picture wise. His first two contained just b&w photos and not much text. This book is wall to wall color, which really brings the ads to life; some ads are even reproduced in their original size. Very cool - A+ on that account. However, this book contains much more text, which should have been a nice compliment to the ads, but unfortunately, there are a number of errors. Yes, I realize that one person cannot possibly know every little detail, and we are constantly finding out new facts about muscle cars, but if you have the ads in front of you, and hopefully the magazines they came out of, you should know the correct years of the cars and the dates the ads ran. In other words, model year 1971 cars were not advertised in late 1969.

Also, I feel a number of historic ads were left out in this publication that should have been included. For example, there were several ads that were pulled by the manufacturers almost immediately after they ran, because they were considered too contraversial. None of these are here. Maybe Mitch wanted to offer the public some fresh material. The problem here is, his first two books are out of print. Quality used copies are going for good money and are becoming hard to find.

Aside from those two nick-picky points, overall, it is a cool book. Would make a great gift. Buy a really nice used copy, you won't be disappointed.

Nostalgia Trip.......2005-03-05

I was impressed by Muscle Car Mania and Son of Muscle Car Mania but Mitch came up trumps this time as we benefit from colour print - the best way to see the psycadelic Plymouth ads of the 60's. If you like muscle cars buy this book.

Cool Cars, High Art: The Rise of Kustom Kulture

Average customer rating:

Good book with less photos than you might expect
Kulture Kids
Street Rodder Hall of Fame Pick
Blue Collar Art on Parnassus

Cool Cars, High Art: The Rise of Kustom Kulture
John Dewitt
Manufacturer: University Press of Mississippi
ProductGroup: Book
Binding: Paperback

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ASIN: 1578064031

Customer Reviews:

Good book with less photos than you might expect.......2007-02-28

I really like this book, although I would like to see a lot more photos of cars in a book that focuses on the aesthetic qualities of custom cars. The author successfully argues that kustoms are an art form and then proceeds to analyze various styles of custom cars in relationship to various styles of high art. Good stuff! As for the photos, the most refreshing thing about them is that they are not the same dozen famous kustoms that you've already seen in every other book about custom cars.

Kulture Kids.......2006-03-06

An exhaustive (and exhausting) cross between a fan-rave and a dissertation examining the history and pop-ological intricacies of the brief but very influential rod-and-custom period in America.

Although it is chock full of details and insights into the subject one wonders who exactly it was written for. It often seems much too highbrow and academic for the average kid or gear-head, and I'm sure most academes wouldn't be seen reading anything with so many "purdy pichures". You're left with the impression that it in fact began as a scholarly defense (always check who the publisher is) which, once it appeared to have legs, was tricked out with some chrome and kandy kolors to help find it's way onto American coffee tables.

Still it is well worth having to glean ( for practiced speed readers ) ever more minutia about an era that always spawns endless nostalgia for fans, and eventually, a true sociological and anthropological exegesis for 22 century rustmites.

Street Rodder Hall of Fame Pick.......2002-04-27

Just want to let everybody know that Jerry Weesner of Streetrodder (June 2002) picked Cool Cars, High Art as a Hall of Fame selection with only three other books on the art of customizing.

Blue Collar Art on Parnassus.......2002-04-24

This handsome book is an unusual treatment of its subject for sure. There is a bevy of color photographs to satisfy the aficionado--and to make it an ideal gift for any car-crazy friend. But what I find most striking is the author¹s truly unique take on the car as an art object. Obviously comfortable with the demands of current theoretical discourse, he seems purposefully to prove that the obscurantism that bedevils so much academic prose today is merely self-indulgent. He has helped me grasp much more than just the beauty of the customized car. Readers (and especially teachers in a number of disciplines) will appreciate Prof. DeWitt¹s cunning explications of a Williams poem, a Picasso collage, a Futurist sculpture, and a surprising number of movies and TV shows to support his insights into our car culture.

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