Advertising is Dead: Long Live Advertising!

Book Description

The first overview of the revolutionary advertising techniques and media needed to successfully reach today's consumer.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:
• the four driving forces for getting close to the consumer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;
• the eight techniques—from consumer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;
• the four types of campaign that make use of this new knowledge. 435 color illustrations.

Information Graphics: A Comprehensive Illustrated Reference

Average customer rating:

Keep this reference by your side to help your data tell its story
excellent reference guide for graphs/charts
A great source for graphical ideas.
Alphabetical arrangement not very useful
Encyclopedic Work About Data Presentation

Information Graphics: A Comprehensive Illustrated Reference
Robert L. Harris
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback

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ASIN: 0195135326

Book Description

This beautifully illustrated book is the first complete handbook to visual information. Well written, easy to use, and carefully indexed, it describes the full range of charts, graphs, maps, diagrams, and tables used daily to manage, analyze, and communicate information. It features over 3,000 illustrations, making it an ideal source for ideas on how to present information. It is an invaluable tool for anyone who writes or designs reports, whether for scientific journals, annual reports, or magazines and newspapers.

Customer Reviews:

Keep this reference by your side to help your data tell its story.......2006-09-10

I think anyone who solves serious problems by analyzing data will want to own a copy of this book. Being able to organize data into the right visual image can often make no less a difference than that between seeing the answer to the problem vs. getting lost in the complexity and variation in the data.

This is a uniquely comprehensive encyclopedia of graphical techniques with just enough detail on each technique to help you choose the right one for each situation.

There are no long, detailed explanations of principles. What you get are a few illustrations of each type of graph, with a general description of the strengths of that particular technique and several variations to show how it could be applied to different situations which share some central similarity.

One review criticized the alphabetic listing of the techniques, which is a reasonable critique in general. However I think the weakness is mitigated significantly by the way the graphs are grouped together into broad categories once you get to those. The alphabetically listed individual headings are mainly for cross-reference. It seems clear to me that the book wasn't intended to be read from front to back alphabetically, but that the reader would have a rough idea what sort of graph they needed, would start with the heading for that category, and then when neccessary, would refer to the cross-referenced section alphabetically.

In any case, I found it useful to place sticker-tabs on the pages for the main categories of graph that I care most about, and use those tabs as my starting place for choosing the right graphic. There are about ten broad categories of graphs I usually care most about, such as bar, area, column, line, and point graphs, control charts, statistical distribution charts, and time/activity charts. In addition there are about another dozen or so big categories of topics about graphs in general, such as choosing the right aspect ratio, the right font, and the right scale.

Don't get the wrong idea here, none of these topics is covered in great detail, this book is wonderful *index* to visual techniques for showing data for operational purposes but it is not a detailed how-to or an academic treatise on the individual techniques. Also, the book is not intended for creating flashy presentation or marketing graphics, nor does it cover argument maps, truth maps, or any other single sort of conceptual maps in any great detail (although it does touch on the topic in general).

A welcome bonus is that the bibliography is particularly well selected, and not just a list of popular books on graphs. Some of his references are difficult to get and I suspect that some of these sources may even out of print, but some of them like Tukey's work and William Cleveland's texts are well worth searching for.

This is an indispensible encyclopedia of operational information graphics for helping you to help data tell its own story in its clearest and most revealing light, whether you are trying to manage the quality of a process or track down the source of a problem. The examples are extremely well chosen and representative, and the explanations are concise and helpful in a way that lets you use this as a quick reference and not just as a textbook.

excellent reference guide for graphs/charts.......2005-10-14

this is an excellent book if you are working with different types of graphs or charts. we use it as the bible while programming gui tools to create graphs. if you are looking to make meaningful graphs, this book can clue you in to the different types of graphs that will best illustrate your data.

A great source for graphical ideas........2004-11-17

This book is 400+ pages, and I would estimate it contains
5-10 graphics examples per page. If you've got "writer's block"
and can't think of a new way to graphically present your data,
then this is the book for you. Just thumb through it until
something catches your eye, and then read the details about
that kind of graph. Maybe not 100% 'comprehensive' as the
title implies ... but pretty darn close! ;)

For people like me who have to do a lot of different kinds
of graphs, this book is a great resource to have on your shelf.

Alphabetical arrangement not very useful.......2004-10-15

Three stars is perhaps harsh, but this book would be much more useful if it had been structured differently. Open this book
and on the first page the entries start rolling: "Abscissa", "Abscissa axis", "Abstract graph", etc. Most readers will be
exhausted before reaching the letters D or E...

Having compiled this exhaustive list of information graphics, one would expect the author to provide some kind of an
overview, guidelines, or some useful grouping of the different types of graphics. The closest thing to such insights is
found in the brief preface (pp. 4-5) and the "Graph" entry (pp. 164-177).

I have to disagree with the reviewers describing this book as helpful "to select the best graphic or chart to convey
information in the most efficient way". When you "turn to this book and and pick the most appropriate graphic type", which
alphabetical entries are you going to look up? And which entries are you going to miss?

This book does serve a purpose as a catalogue and a 4 page bibliography, but the best books for learning how to create
informative and efficient graphics are those written by Edward Tufte and William Cleveland.

Encyclopedic Work About Data Presentation.......2004-07-27

This is not a how-to-book. Harris has written a definitive book about data presentation. Topics are organized alphabetically and cross-referenced. Almost every entry is accompanied by illustrations and sometime many of them. I have other books that describe data presentation but they are incomplete compared with Harris's book. I have not seen such an array of presentation illustrations in one place before. Some of the illustrations show plots that I frequently use with interesting additions; for example, the diagonal in pairwise scatter plots typically names variables, Harris has an illustration with histograms for each variable on the diagonal. What a great idea! Almost everyone knows how to construct pie charts. Harris's discussion of pie charts is six pages long. After a brief introduction, he gives a description and terminology, general characteristics, methods to incorporate descriptive and quantitative information, reference angles, showing changes over time, varying the size of circles proportional to the overall value of the data, highlighting slices of the pie, improving legibility, grouping sections of the chart, using pie charts instead of histograms, encodeing additional quantitative data, adding depth, overlapping pie charts, decographs, belt charts, and cirlce graphs. Who could have imagined that lowly pie charts were so versatile and communicative? Some have dogmatically asserted, "Pie charts are a very bad way of displaying information." Although I generally agree, Harris has given me much to think about and I will not be so averse to using them in the future.

International Financial Reporting Standards (IFRS) Workbook and Guide: Practical insights, Case studies, Multiple-choice questions, Illustrations

Average customer rating:

Brilliant Book!!!

International Financial Reporting Standards (IFRS) Workbook and Guide: Practical insights, Case studies, Multiple-choice questions, Illustrations
Abbas Ali Mirza , Graham Holt , and Magnus Orrell
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471697427

Book Description

International Financial Reporting Standards (IFRS) Workbook and Guide is a one stop resource for understanding and applying current International Financial Reporting Standards (IFRS) and offers:

Easy-to-understand explanations of all IFRSs/IASs and IFRICs/SICs issued by the IASB/IASC up to March 2006
Illustrative examples
Practical insights
Worked case studies
Multiple-choice questions with solutions

Technically reviewed by Liesel Knorr, Secretary General of the German Accounting Standards Committee and former technical director of the International Accounting Standards Committee (IASC).

Forewords by:

Sir David Tweedie, Chairman of the International Accounting Standards Board (IASB)

Philippe Richard, Secretary General of the International Organization of Securities Commissions (IOSCO)

Customer Reviews:

Brilliant Book!!!.......2006-03-24

This is the first book that really explains IFRS very well. The examples are understandable, it's comprehensive and helps on nearly every issue that might arise when dealing with IFRS.

Trolls, Elves and Fairies Coloring Book (Dover Pictorial Archives)

Average customer rating:

Great
Beautiful coloring book
Love it
The "Cool" coloring book...

Trolls, Elves and Fairies Coloring Book (Dover Pictorial Archives)
Jan Sovak
Manufacturer: Dover Publications
ProductGroup: Book
Binding: Paperback

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ASIN: 0486423824

Book Description

A wonderland of wee folk, this imaginative coloring book is populated by gremlins, pixies, giants, and other fantasy characters. In addition to mermaids, leprechauns, and other familiar creatures, these 29 images encompass a variety of lesser-known spirits. Colorists of all ages are certain to fall under the spell of these beguiling images.

Customer Reviews:

Great.......2007-08-23

I love this book it can be hard sometimes to find adult coloring books that are worth coloring but I love this one.

Beautiful coloring book.......2007-03-23

I have given this coloring book to my girls two years in a row. This is an excellent alternative to Disney characters and other more commonly found coloring pages. The creatures in this book are beautiful and contain enough detail to challenge and inspire creativity in an older child, while the quality of the paper can stand the abuse of a toddler. Highly recommend.

Love it.......2006-11-10

I love this coloring book, it has a small paragraph for each picture telling about the faeries. I use acrylic paints and it's great

The "Cool" coloring book..........2005-02-21

I have to say, of all the coloring books I purchased for a 2-3 year old this was the one most loved by the adults. The child was happy with all of them, Disney, animals, butterflies, and this in an equal manner... but the grown ups thought this was wonderful. If you have a child who likes fantasy themes, or a teenager who happens to enjoy coloring, or even if you just like coloring books this one is definately a must.

Average customer rating:

Love this book!
THE NEW BIBLE FOR ILLUSTRATORS - A MUST HAVE FOR YOUR LIBRARY!!!!
awsome

Inside the Business of Illustration
Steven Heller , and Marshall Arisman
Manufacturer: Allworth Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1581153864

Book Description

This guide to the ins and outs of today's dynamic illustration business tells budding illustrators everything that their teacher didn't know or their art director didn't tell them. Using an entertaining, running narrative format to look at key concerns every illustrator must face today, this book covers finding one's unique style and establishing a balance between art and commerce; tackling issues of authorship and promotion; and more. In-depth perspectives are offered by illustrators, art directors, and art buyers from various industries and professional levels on such issues as quality, price negotiation, and illustrator-client relationships.

Customer Reviews:

Love this book!.......2006-12-21

What more can I say...I found it informative and helpful, and I have now read it more than once and refer back to it as needed. I highly recommend it to any one considering a career in illustration.

THE NEW BIBLE FOR ILLUSTRATORS - A MUST HAVE FOR YOUR LIBRARY!!!!.......2006-04-11

Steven Heller & Marshall Arisman's guidance is invaluable in today's market, this book is a must have for the struggling professional or for the newly graduate seeking to stake their claim. In fact I'd go so far as to say this book SHOULD BE REQUIRED READING at every art school in the country offering illustration courses.

First let me say that for those of you reading this review who don't know who Steven Heller & Marshall Arisman are, you should, and here's why; Heller is the director of the NY Times Book Review, co-chair of the MFA design program at the School of Visual Arts (one of the best, THE BEST drawing curriculums in the county) as well as author of almost one hundred books in the graphic design field. He's been in the business a long time, seen it from the artist side, seen it from the political side and can help make or break a career at least from the perspective of a children's book illustrator. Mr. Arisman is one of the living legends of Illustration with artwork in major U.S. museums, every national magazine and is chair of the MFA program (Illustration as Visual Essay) at the School of Visual Arts.

The interview-style of the introduction to this book is repeated throughout as each chapter is brought to a close with a discussion between these two legends. That doesn't mean however that the kernels of wisdom and genuine professional opinions are repetitive. First they talk about the decline, and now the re-birth of Illustration in America, the springing up of stock illustration houses, how artists need to position themselves with respect to the marketplace, developing a unique personal voice, and working with art directors. How much risk should there be in a portfolio? How much can or should an artist trust the company they are being hired to work for? "Relating to business, most illustrators are in make up class." And from there, the rest of the book takes off.

There are several sections that outline the do's and don'ts - lots of them. Everything from How to interact with a director, preparing for portfolio reviews, promotional pieces and the importance of professional organizations is the foundation for much of the book to follow.

Chapters include the importance of style, how you develop it and how to show it off, new media, the importance of authorship ("Therefore, it is incumbent to the savvy illustrator to build...a diversified portfolio....Your overall illustraion practice should include both works produced exclusively for clinets as well as for yourself that can be turned into original projects."), licensing & editing your works, self promotional pieces, and ethics. I found the discussions about style ("Style is driven by your view of the world, not by a technical procedure.") and Promotion invaluable. For those two chapters alone the book more than paid for itself.

A third section of the book is a series of short but concise interviews with illustrators and art directors. They include: Steven Brodner, Brad Holland, Leo & Diane Dillon, Robert Parada, Nathan Fox, Ward Sutton, Robert Newman (of Real Simple), Chris Curry (the New Yorker), Richard Winkler (Curious Pictures) just to name a few.

A beautiful speech by Milton Glaser serves as the icing on the cake. He talks in depth about our culture's current state of endless consumption, the effects of television on visual literacy and the relationship it has on everything around us. A totally brilliant ending!

Steven Heller's other book, (which I also have and was personally a little disappointed in) "The Education of an Illustrator" seems much more philosophical and aimed at correcting art school education. If I had to choose between which one to buy, I'd recommend this one hands down, every time. Inside the Business of Illustration is NOT a follow-up, if anything it's the bare bones BIBLE for learning how to survive and thrive in the business.

awsome.......2005-10-27

very good inside information on dealing with clients and getting jobs...it was a required book for one of my illustration classes

Advertising: New Techniques for Visual Seduction

Average customer rating:

suprisingly informative

Advertising: New Techniques for Visual Seduction
Uwe Stoklossa
Manufacturer: Thames & Hudson
ProductGroup: Book
Binding: Hardcover

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ASIN: 0500513406

Book Description

An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.

A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.

Customer Reviews:

suprisingly informative.......2007-06-02

despite the other advertising books that i read that don't explain mach about the way and more of the add, this book is suprisingly informative, while categorise the chapters by subject and is realy easy to review and learn. non-the-less, the add's are very good and interesting.

Garden Fairies Stained Glass Coloring Book (Dover Pictorial Archives)

Average customer rating:

So beautiful...
nice coloring book

Garden Fairies Stained Glass Coloring Book (Dover Pictorial Archives)
Darcy May
Manufacturer: Dover Publications
ProductGroup: Book
Binding: Paperback

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ASIN: 0486423883

Book Description

Visit a magical realm where 16 winged sprites, clothed in beguiling floral garments, nestle among floral beauties, and pose prettily with nature's loveliest blossoms. Outfitted in apparel identical to the blossoms shown in the pictures, these elfin creatures need only a touch of color and a source of light to glow with life.

Customer Reviews:

So beautiful..........2007-08-25

These stained glass coloring books helped my daughter learn to color inside the lines! And they are great for any child who loves to use markers... rather than crayons or colored pencils. The pages pick up the marker color nicely and do not bleed onto the other side (as in traditonal coloring books). It was so much fun to tape them on our sliding glass door, and save them for a week or so. My daughter was extremely proud of her coloring and loved to see the pictures hanging up in our dining room. I really recommend the Garden Fairies Stained Glass Coloring Book as it is as much fun for Mom as for child!

nice coloring book.......2006-11-08

The pictures have nice detail. Colored pencils work well with this paper. My fairy-loving daughter treasures it.

Exploring Drawing for Animation (Design Exploration Series)

Average customer rating:

So far off the mark, it's baffling
Good for starters
Avoid this book, it's an embarrassment
Its more of a very lengthy article than a book on 2d animation
Excellent, fun treatise on animation drawing

Exploring Drawing for Animation (Design Exploration Series)
Kevin Hedgpeth
Manufacturer: Cengage Delmar Learning
ProductGroup: Book
Binding: Paperback

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ASIN: 1401824196

Book Description

Exploring Drawing for Animation is an innovative introduction to 2D animation and inspirational skill-sharpener for working professionals. The authors creatively link drawing techniques and life drawing -human and animal anatomy, architecture, and scenery- to 2D animation production and outcomes. The instructional format builds animation skills from the ground up, using a technical foundation in drawing as a basis for exploring animation. Overviews span the topics of sequence drawing, character development, motion, proportional techniques, and animation clean-up. Together, these essential skills combine to help readers develop the drawing skills necessary to be a successful animator.

Customer Reviews:

So far off the mark, it's baffling.......2007-02-22

Have these authors ever done any animation? Have they ever SEEN any animation? This mostly contains carefully rendered fantasy drawings that you would never see animated. How they got this published is beyond me.

Good for starters.......2006-12-10

I bought tis book a few years ago. It has some good stuff of how drawing relates to animation. It also sheds more light on to the process than a lot of books. However, after a few years of animation art school, I realized how bad the drawings were. If you want to learn about drawing for animation, check out Glen Vilppu's books. (he worked as a drawing instructor/trainer at some of the bigger studios in L.A.)

Avoid this book, it's an embarrassment.......2006-11-20

Oh my, where to begin...

I posted some images of a few of the drawings from the pages of this book on the customer images link above. Feel free to take a look at those to see where I am coming from.

The authors of this book need a few drawing lessons themselves, though I'm not sure that would actually help, because they're beyond hopeless. The drawings in the book are beginner level, amateurish drawings and it's really sad to see that these guys are actually teaching students in an art school.

Aside from the obvious lack of personal drawing skill on the authors' parts, there is a lot of bad advice from an animation drawing point of view, like too much emphasis on measuring and copying the model and a completely misunderstood/misrepresented view of the all-important line of action.

Stay away from this book. These guys should be ashamed of themselves for putting this crap out there.

Its more of a very lengthy article than a book on 2d animation.......2005-12-05

I made the mistake of buying this book, and I would like to warn you guys please , please dont waste your money on this title...This book is nothing more than a long overview on drawn animation , It is not and I repeate it is not a how to book , although the authors have tried to present it as a text book, its no more than an introduction to animaton drawing ,the authors try very hard to explain drawing and go all blah...blah...blah....but they dont tell you what to do , whats mentioned in this book can be known via a simple search on the net.I would advice customers to buy a copy of, Vilppu Drawing Manual by Glenn Vilppu and Animation : The mechanics of motion by Chris Webster. These books are practicle , simple , cheaper and would prove to be a thousand times more useful to the animation student.

Excellent, fun treatise on animation drawing.......2005-06-30

I have worked as an animator, teacher and fine artist for over 30 years and this is the first art text I have ever seen that discusses how solid drawing skill relates to creating drawings for character designs and 2D animation. Most animation `how-to' books include some drawing instruction but do not address the important bridge between drawing and animation.

The authors present an entertainingly written book in an easy-to-read conversational tone along with illustrations that show the well-honed professional drawing and painting skills of this book's creators. It is obvious to the reader that the authors are seasoned artists and educators.

While this book is predominantly for learners of beginning to intermediate levels, anyone with an interest in the interdisciplinary issues within animation and drawing would benefit from picking up this gem of a text. Unfortunately, the title of the book suggests that it covers the technique of 2D animation in-depth, but this is a misnomer. Fortunately, 2D animation is commented on in a more important context: the development of effective observational drawing skills that will produce better animation drawings.

Average customer rating:

The Education of an Art Director

Manufacturer: Allworth Press
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ASIN: 1581154356

Book Description

• How to create great graphic-design courses—and why to create them

• More than 30 big-name contributors, including Vince Frost, Ronn Campisi, Gail Anderson, and others

Book Description

Designers help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence? Letterhead systems are integral to how companies express their identity, and designers are faced with the challenge of constantly finding new approaches to this common identity dilemma.

Designed to "jump start" designer's creative juices, this collection of the latest, hottest letterhead, business card and logo design from 96 design firms provides them with a bounty of inspiring visuals, plus industry-tested advice on creating identity systems that work. They'll find solutions and advice that will enable them to satisfy their clients while designing powerful, effective new identity systems.

Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is author of The Art of Design and more than 10 other titles from Rockport Publishers, Inc. Cullen has contributed articles to HOW magazine, Step- By-Step Graphics, Graphic Arts Monthly, American Printer, Printing Impressions, and Package Printing & Converting, among others. Her PR firm, Cullen Communications, provides public relations programs for clients in the graphic arts, printing and paper industries. She lives in Frankfort, Illinois. Amy Schell is an Associate Editor with HOW Design Books. She lives in Cincinnati, Ohio.

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