Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
WORDS THAT WORK.......2007-09-08
"Words That Work: It's Not What You Say, It's What People Hear" by Frank Luntz is a modern day "how to win friends and influence people" for the 21st century. "Words That Work" is a good book but the best part is the '10 Rules of Effective Language' in the first few chapters, which is basically the whole point of the book.
You may not want to read the other chapters because the book does surprisingly focus also on how businesses can use words. You can pretty much ignore the Publisher's Weekly criticism that this book is partisan. Luntz sights good and bad examples of communication from both Democrats and Republicans. His first anecdote deals with giving a seminar at Arriana Huffington's home for the Hollywood Elite!
People who don't care about politics or business will probably get bored with this book. But if you only get half-way through the book you will be convinced that "It's Not What You Say, It's What People Hear".
"MoveOn.Org" Democrats who try to smear the lessons Frank Luntz gives in this book may do so at your own peril.
If you want to communicate better, buy this book.......2007-09-07
Great book from a man who knows how to communicate. Don't let tags such as 'conservative' or 'Republican' prevent you from basic truths about communicating more effectively. Frank Luntz knows what most politicians, business people and marketers do not: It's not about them, it's about your audience. Or to put it more effectively, "It's not what you say, it's what people hear."
If you want to become a better sales person, a better pastor, a better politician, a better leader, or a better communicator then buy this book. If you have the greatest idea in the world but can't tell people what it is, it's worthless. If you have a vision but can't get other people to follow, you will never lead.
For me, this book boils down to one word: Results.
Frank Luntz writes a great book to help anyone who wants to communicate better.
Book Description
FROM THE STYLE GURUS WHO TAUGHT YOU WHAT NOT TO WEAR...
TRINNY AND SUSANNAH ARE BACK--AND THIS TIME THEY'RE NOT FOOLING AROUND. THEY'RE OUT TO CHANGE LIVES.
Here is the "bible" from the authors of the New York Times bestseller What Not to Wear. What You Wear Can Change Your Life shows you how to redefine your look and style from head to toe.
Trinny and Susannah go over the basics of choosing colors that suit you best, what underwear to buy, which accessories to look for, how to store clothing, how to revamp your wardrobe at no cost, and how to make the sartorial most of being pregnant.
This is a gorgeous, lavishly illustrated package--a resource to consult again and again. Trinny and Susannah anticipate the needs and questions of every woman and address them with the surefire style, self-deprecating wit, and friendly but firm empathy that have made them the last word in looking better.
Topics covered include:
- Defining the Shape
- Underwear
- How to Wear Color
- What to Keep, What to Toss
- Accessories
- Storage
- Make-up
- Travel
Customer Reviews:
Not up to expectations.......2007-07-21
I am a huge fan of WNTW and I am really dissapointed in this book. Trinny and Susannah are the only models and the advice isn't very realistic. The only thing that makes this (maybe) worth the money is the color chapter which shows which colors go with which.
I was slightly offended by the constant knocking of black and wearing black with color. Who doesn't? Maybe in England they don't.
If you want help matching things (but not with black) buy this. If not, try Stacy London and Clinton Kelly's book or the Lucky fashion manual. Much more helpful tips and useful info.
Indispensable.......2007-07-06
How sad am I to see Amazon may not continue carrying this book. So very sad.
I got this after a friend raved about the color chart in it. I thought there was just one chart. In fact, there is one for every color-and the variations within it. Don't know what to pair with those bubblegum pink pants you bought? Turn to page 86 and see that purple, orange and forest green all can be successfully combined with them. Pistachio green? See page 72. And so on for pretty much everything in your wardrobe OR for items that you've thought of buying but weren't sure what to pair them with. Plus the authors themselves take turns posing in every color family and give some great suggestions. There's literally something you'll use on every page.
But there's more. Find out what type of shoes, belts and jewelry work best for you, how to store clothes and accessories (I'm definitely taking their advice on necklaces and scarves), tips on all steps in the makeup process (and sorry ladies, but I'm not throwing out my bronzer) and how to hide all manners of figure flaws. For the flaws segment, the authors themselves once again bravely model so it's impossible to take offense. Throughout, Trinny and Susannah display more wit, charm and warmth than you might expect from a fasion how-to book. I can't emphasize enough how helpful they've been. I have the book from the American version of the show as well and while it too is very helpful, this one is my favorite.
The only complaint is some of the information might be a bit too geared towards women with fair skin and hair (as both the writers have.) The friend who recommended it to me is African-American and while she swears by the color charts, she says some of the advice simply doesn't work for her. Since the authors are the only models provided, this can be limiting if you are trying to imagine a look on darker skin and/or hair. So do keep that in mind. (Having said that, my friend still loves the book)
What you wear can change your life.......2007-05-07
This book was a great help in helping me update my wardrobe to look better in what I wear.
Good book to have..........2007-05-07
Very Clear and has great insight on what you should be wearing.
Really down to earth and enjoyable read.......2007-03-17
This book doesn't tell you what to wear. It tells you what not to wear and gives you the confidence to realize what you should be wearing. I expected a clear cut, "if your body is this shape, this size and you're this height you look good in, such and such and such and such" but no, it just gives you ideas not specific wardrobe assignments. And yes, what you wear CAN change your life, for the good or for the bad don't forget it goes both ways.
Book Description
A brilliant synthesis of the Apostle Paul's thought and influence, written by a foremost Catholic intellectual (Chicago Tribune)
All through history, Christians have debated Paul's influence on the church. Though revered, Paul has also been a stone on which many stumble. Apocryphal writings by Peter and James charge Paul, in the second century, with being a tool of Satan. In later centuries Paul became a target of ridicule for writers such as Thomas Jefferson (the first corruptor ), George Bernard Shaw (a monstrous imposition), and Nietzsche (the Dysangelist). However, as Garry Wills argues eloquently in this masterly analysis, what Paul meant was not something contrary to what Jesus meant. Rather, the best way to know Jesus is to discover Paul. Unlike the Gospel writers, who carefully shaped their narratives many decades after Jesus' life, Paul wrote in the heat of the moment, managing controversy, and sometimes contradicting himself, but at the same time offering the best reflection of those early times.
What Paul Meant is a stellar interpretation of Paul's writing, examining his tremendous influence on the first explosion of Christian belief and chronicling the controversy surrounding Paul through the centuries. Wills's many readers and those interested in the Christian tradition will warmly welcome this penetrating discussion of perhaps the most fascinating church father.
Customer Reviews:
What Paul Meant.......2007-09-08
Garry Wills is a scholar who does not hesitate to cut against the grain. I have enjoyed each of his books.
An excellent companion volume to Wills's WHAT JESUS MEANT.......2007-07-24
I have long loved Garry Wills's books, whether he was writing on Nixon or the Constitution or Reagan or John Wayne or Henry Adams or the Federalist Papers or Jefferson or Lincoln or the papacy or any other subject he has chosen to take up. Wills's perspective is definitely not a narrow one, but informed by a broad acquaintance with a very large body of knowledge. He is a generalist rather than a specialist. I previously was a big fan of his book WHAT JESUS MEANT. In that book he managed to summarize in popular but extremely intelligent fashion the message of Jesus. Here he does the same for Paul.
Paul rarely gets the respect he deserves from educated Christians. His words are often used as bludgeons for enforcing some exceedingly repressive or even evil practices. Or just plain dumb. A number of more conservative evangelical denominations have used Paul to ban the wearing of make up by women or the cutting of women's hair. (I still remember the astonishing beehives of some Nazarene women I went to high school with in Little Rock, Arkansas.) He has been used to justify the persecution of Jews and to insist that women should not be allowed to preach. Wills seeks to defend Paul from such nonsense while also providing keys to correctly understanding his letters.
Before Wills became one of the leading constitutional and presidential historians in America he was a teacher of Greek and it is clear that he has spent a great deal of time reading the New Testament in the original. He is not a Biblical scholar, but he is clearly a serious student at a very high level. He is willing to use contemporary scholarship, but not being a scholar he is able to use the body of literature concerning Paul in a practical way to illumine his subject, while at the same time avoid getting bogged down in somewhat arcane academic debates.
Many have been fans of Jesus but critics of Paul. Wills will have none of this and correctly gives Paul his due as the person from whom we have by far the earliest glimpses not only of the earliest days of the spreading of the revelation concerning Jesus but the earliest accounts of the message of Jesus. Many treat the Gospels as primary and Paul's epistles as secondary, but in fact Paul wrote several decades than the earliest of the Gospels. Given that Jesus knew and sought out hundreds of people who knew Jesus personally, his account is unusually rich and informed.
Much of the book is devoted to various topics in Paul's writings. Wills correctly points out that the heart of Paul's message is the teaching of Jesus as resurrected from the death who is the Messiah who fulfills the law of the Old Testament. I've had little patience in recent decades with writers on Jesus or Christianity who somehow imagine that the resurrection is a detachable part of Christian belief. Wills correctly points out that it is at the heart of the Pauline message and later of the Gospels. It isn't just a minor point to be argued about Jesus. It is if anything the main point. Wills does a great job also of providing the context for Paul's other teachings, most importantly perhaps that Paul never saw himself as leaving Judaism or as anything other than a Jew. For Paul the Church did not exist and he was unfamiliar with anything called Christianity. Wills stresses that "Christ" was not for Paul a proper name as it is for us, but a descriptive title that identifies Jesus as anointed, as the Messiah. Wills therefore chooses to translate all passages about "Jesus Christ" or "Christ" as "Jesus Messiah" or "Messiah." He strives to break us out of our normal complaisance in hearing the word "Christ."
I cannot recommend this book highly enough. Combined with his book on Jesus, Wills has provided a wonderful two-volume introduction to Christian belief. I will add that although Wills is a Catholic, I suspect that Protestants will find more value in the books. My own experience has been that the vast majority of Catholics have little or no direct knowledge of the Bible. The reading of the Bible simply does not play the central role that it does for Protestants. In this regard, Wills, whose knowledge of the Bible is remarkable, more closely resembles a Protestant. He also refuses to be hemmed in by Catholic doctrine in reading the New Testament. I've been exasperated in talking to some Catholics who are shocked to hear that Peter had a wife and are unaware that it is explicitly referred to in the NT. Wills clearly has an understanding of Peter and his early role much closer to a Baptist than most Catholics. I haven't read his book WHY I AM A CATHOLIC but would very much like to do so. I frankly cannot see why he is. Regardless of denominational affiliation, this is a wonderful book. Along with the book on Jesus, I strongly recommend it to anyone who would better understand the Christian message.
What I Think as Opposed to What God Said.......2007-07-11
Very readable book containing current thought on Paul.
I have to admit that Paul was my hero since I was 10.
He seemed to be a great advernturer.
When I was in my 20s, Paul kept me out of seminary with the image of a minister who worked at a trade, studied and ministered to others without the limitations of being a priest.
Now, I am in my late middle years and I sat down over coffee with my minister friend and went off on a rant on why Paul is the most important part of the church that holds me to the Christian faith (as reflected in my title for this review).
My minister of mid-middle years said this was the first time a parshioner wanted to discuss Paul or any other biblical author with him. Most of his contact was organizational or counseling people who wanted to know if Jesus would mind if they cheated on their diet or spouse just a little bit.
Point being that we have so little opportunity to discuss "What Paul Meant". Even those of us who are churched and I would think less so of those who do not hear the weekly readings via awful church sound systems.
Thanks so much to Mr. Wills
But, now I must read his other books to find out why he remains a Catholic.
An Early Witness Who Was Fully In-Sync With Jesus.......2007-07-02
Garry Wills, Professor of History Emeritus, Northwestern University, and former seminarian, has written several provocative books covering the Catholic Church ("The Papal Sin," "Why I am Catholic), Jesus ("What Jesus Meant"), and now Apostle Paul with "What Paul Meant." "What Paul Meant" is no less provocative and is a great add to Will's legacy.
Paul has been accused of substituting his own "high-flown but also dark theology for the simple teachings of the itinerant preacher from Galilee. Accusers believe he was bound to as he never knew or understood Jesus, a figure he never met. Wills shows us that this misunderstanding derives from a massive misreading of Paul and of a misleading of minds of people down through centuries. He argues that the heart of the problem is that Paul entered the bloodstream of Western civilization mainly through "one artery, the vein carrying the consciousness of sin, of guilt, of the tortured conscience." Thus, religion was able to take over the legacy of Paul as it did that of Jesus - "because they both opposed it."
"What Paul Meant" highlights, through Paul's thirteen epistles, that the worship of God is a matter of interior love, not based on external observances, on temples or churches, on hierarchies or priesthoods. He, as Jesus, saw only two basic moral duties, love of God and love of neighbor. Both were liberators, not imprisoners. Both were aligned theologically.
We are reminded that Paul's writings are the first to reach us from a follower of Jesus. He takes us closer in time to Jesus than does any other person or group or body of writings. So the best way to find out what Jesus meant to his early followers is to see what Paul meant to his fellow believers. He was not an underminer of Jesus. He was not a counterforce but one of the early believers who bore witness to him and wrote about it.
Wills, using excerpts from Paul's writings and from Luke's Acts of the Apostles, examines Paul and the Risen Jesus (Paul is our expert on this); Paul and the Pre-Resurrection Jesus (Paul's accounts of how to address problems are probably closer to what Jesus said than are later records in the Gospels); Paul on the Road (monotheism, high moral principles, full religious equality); Paul and Peter (both were on the same side in the end); Paul and Women (women and men were equal); Paul and the Troubled Gatherings (how he managed damage control); Paul and Jews (he was not the father of Christian anti-Semitism); Paul and Jerusalem (the struggle to keep mindful of the needy); and, Paul and Rome (a "fishy" likelihood).
"What Paul Meant" is an excellent read. Wills is good at making his point - Paul was instep, not out-of-step, with Jesus and what Jesus meant.
Parsing Paul..........2007-06-23
What Paul Meant, a companion volume to Wills' What Jesus Meant, is an attempt to reach through Luke to get to Paul. Circumventing alleged contradictions and anachronisms in the Book of Acts, Wills proceeds to the genuine Pauline epistles to find the man. What results is a thin biography/apologetic which, despite it's diminutive size, provides interesting reading. Lacking any real theology, the book is more a confirmation of Paul's travels, testimony, and political maneuvering from his first apostolic journey to his execution in Rome. It is Acts vs. the epistles which provides the motive power throughout.
Wills reviews Paul's relationships with each Diaspora community and his rather prickly association with Peter and James. If there is one regret, it is that the author didn't elaborate further the destruction of Paul at the hands of Nero. It would no doubt prove compelling.
Better than What Jesus Meant, for there are fewer radical departures and revisionist decrees, I consider this latest Wills effort a worthwhile read. It is quick, concise, though confrontational to Lukan chronology. 4 stars.
Book Description
A best-seller for 35 years
A timeless classic that has taught generations of artistsand will teach generations more
When it was originally published in 1970, How to Draw What You See zoomed to the top of the publisher's best-seller listand it has remained there ever since. "I believe that you must be able to draw things as you see themrealistically," wrote Rudy de Reyna in this introduction. Today, generations of artists have learned to draw what they see, to truly capture the world around them, using de Reyna's methods. How to Draw What You See shows artists how to recognize the basic shape to draw the object, no matter how much detail it contains.
Customer Reviews:
Great book.......2007-05-18
This book is wonderful. I've been drawing ever since I was little, and it is def. helping me sharpen my drawings skills. Even if you don't know how to draw and want to learn-this is a great way to start. The author explains things very well.
Lots of useful information.......2007-04-10
A good book for learning to draw the outdoors. Was especially helpful to my teenage son in Art class.
draw what you can see.......2007-03-27
I am just amazed at how quickly i received these books, i just wish the freight wasn't quite as dear, I would do much more, I give art classes in my studio and am on a limited budget, so to be able to offer these books at a cheaper rate is great , the condition of the books was terrific and have no hesitation in telling other people about this site, which i have done, the choice of art books seem to be much larger then here in Australia and especially the fact that we can get them secondhand in good condition is a plus..... thank you /very happy customer
Excellent.......2007-03-19
This book is excellent for those who want to learn more about drawing. This book is worth buying!
Good resource.......2007-02-15
This is a good book to help you define and sharpen your drawing skills. Even if you think you can't draw, give this book a try. It helps you to see what you're drawing instead of trying to draw what you think you saw. Highly recommended, with many projects in the book to use as practice.
Book Description
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
Customer Reviews:
An Excellent Book for The Writer or Public Speaker.......2007-09-16
I would recommend this book to anyone who is interested in Public Speaking or persuasive writing. Heinrichs keeps his readers interested in everything he has to say through the use of real-world and pop culture references. Random bits of information in the margins keep every page interesting and well worth your time.
Good but a lot of information.......2007-07-30
This is a great book if you like the subject matter. But don't think you are going to walk away ready to put all this into practice in your next public address or debate with a recalcitrant teen. Keep in mind the author's subtle point that the book effectively represents a summary session on a discipline that is thousands of years old. Not that you won't have fun trying it out though.
Excellent read.......2007-07-13
This is an excellent work and I highly recommend it. I just completed a class in composition and rhetoric at college and this should have been the text book. It is funny but highly informational at the same time.
Remedial Rhetoric.......2007-07-04
I enjoyed the book so much that I signed up to received regular emails illustrating "figures" of speech, as they are used popular media. Jay Heinrichs presents the fundamentals of rhetorics in an unpretentious and transparent manner. A lot of information is presented, and I have come to regret, like Heinrichs, that rhetoric is not taught in schools. I would have benefited from having learned these concepts in grade school. Having been persuaded the power of these techniques, I did get a little bored with the ending, where he makes a case that a rhetorically-trained society would be a more democratic one. While I enjoyed the book tremendously, I didn't give it a "5" because I felt the production of the book was poor. I had to send back my first one because it was defective (missing 30 pages), and the layout of the pages looks like it was done by a high-schooler. Also, I thought the conclusion a bit anticlimactic.
Great introduction to persuasion.......2007-05-30
Jay has written a thoroughly enjoyable book that is not only informative, but funny. Many of the concepts Jay writes about I feel I was following naturally, but never saw written down so succinctly. It is good to know that other people enjoy the useful form of argument, the art of rhetoric, still. I feel that most people I meet these days shy away from a good old fashioned debate, just for the intellectual fun of it! My Italian wife was born and raised in this rhetorical way, and this book reminded me how lucky I am to be with someone who can argue, without fighting.
Average customer rating:
- Enlightening stuff
- Excellent book
- Learn from other people and other companies mistakes
- A Master Class In Hazard Avoidance And Mitigation
- Itemized Case History of Accidents in the Chemical Industry
|
What Went Wrong?, Fourth Edition: Case Studies of Process Plant Disasters
Trevor A. Kletz
Manufacturer: Gulf Professional Publishing
ProductGroup: Book
Binding: Hardcover
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Similar Items:
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Still Going Wrong!: Case Histories of Process Plant Disasters and How They Could Have Been Avoided
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Learning from Accidents, Third Edition
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Process Plants: A Handbook for Inherently Safer Design (Chemical Engineering)
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Troubleshooting Process Operations
ASIN: 0884159205 |
Book Description
Expert Trevor Kletz examines the causes and aftermaths of numerous plant disasters--almost every one of which could have been prevented. Case histories illustrate what went wrong, why it went wrong, and then guide you in how to circumvent similar tragedies.
Learn from the mistakes of others. This invaluable and respected book examines the causes and aftermaths of numerous plant disasters - almost every one of which could have been prevented. Case histories illustrate what went wrong and why it went wrong, and then guide you in how to circumvent similar tragedies.
* Learn from the mistakes of others with this important book!
* Examines the causes and aftermaths of numerous plant disasters - most of which could have been prevented
* Case histories illustrate what went wrong, why it went wrong, and then guide you in how to circumvent similar tragedies
Customer Reviews:
Enlightening stuff.......2007-08-14
Mr Kletz offers engaging technical insights with case stories arising out of his long professional experience related to accidents causing small to large property damage and bodily injury including death and demonstrates that they just arise from silly mistakes made during everyday work or by having misconceptions about the laws of physics or process engineering
It is focused on occurrences in the chemical industry but the case stories serve as an example for property loss prevention in any industry (among the chapters it delves into are: maintenance, modifications, pressure pipes and vessels, hazard of materials, computers, human errors, storage tanks, labeling)
It is a slow paced reading, written to focus on ideas and develop concepts to have something new to think about. Most suitable readers are loss control & process engineers and health and safety professionals working in any type of industry or doing field surveys for insurance companies
Excellent book.......2007-03-08
Concise review of many industrial accidents with clear recommendations to help avoid repeating them. A must read all involved with industrial plants but especially chemical plants and refineries.
Learn from other people and other companies mistakes.......2006-07-12
Learning from other people and other companies mistakes is better than to gain experience through our own mistakes, especially if those are relate to safety.
An excellent reference for the industrial practitioner interested or involved with Process Safety System, Emergency Shutdown Systems, Safety Instrumented Systems, etc. working in the process industries, who want to learn about real world examples of what can go wrong.
The incidents described could occur in any type of industrial plants, even in yours. This book doesn't provide an exhaustive analysis of process safety issues or risk control. For this type of in-depth information you could try "Loss Prevention in the Process Industries", by F. P. Lees.
Use this book as a safety manual full of stories from which you should try to get what lessons can be learned from the incidents described.
I am an Industrial Practitioner of Process Safety and Control. I have been working for more than 16 years as an Instrumentation, Automation, and Process Safety and Control Engineer for the Oil & Gas Industry. I found this book to be an aid when preparing training material for operators and technicians.
A Master Class In Hazard Avoidance And Mitigation.......2006-05-02
"What Went Wrong?" is a well thought-out book on practical safety in the chemical processing industry. The book recounts numerous actual process plant accidents and incidents, includes causes and effects, and avoidance and mitigation practices.
Some of the accidents in this book are familiar to most people (Bhopal, etc.), but most are not; this exposure to "new" material is a real strength. Another strength is the focus on "minor," seemingly inconsequential, actions that have major effects. For instance, on page 62, a company was concerned that because heating had to be shut down over a weekend that water lines would freeze, so water was replaced with alcohol. When a fire occurred the sprinklers then fed the fire. This seems obvious in retrospect, but Kletz is trying to develop foresight rather than hindsight. Kletz also includes examples of human error accidents from other fields. (An excellent example concerning radiological medicine is on pages 92-93.) Kletz always avoids simplistic "human error" diagnoses and diligently pursues root causes; he asserts correctly that in human error accidents it is "unfair to put all the blame on the person who adds the last straw."
Chapter seven concerns leaks. Thomas Fuller was right in 1732 when he said "A small leak will sink a great ship." Leaks are easy to discount as minor and routine annoyances. This chapter does an excellent job of discussing most leak-related issues. The section on "Drain Valves and Vents" is particularly well-developed, as is the section titled "Small Cocks," which makes the point that they should never be used as the sole source of isolation (especially for flammable materials above their atmospheric boiling points.) Likewise his remarks at the end of the chapter (page 162) about measurements are insightful: "Whenever possible we should measure directly what we need to know and not some other property from which it can be deduced." This was, of course, one of the major problems that triggered the Three Mile Island accident.
Chapter eight is titled "Liquefied Flammable Gases," and is an extension of chapter seven in many ways (leaks play a role in many LFG incidents.) Kletz also has an excellent discussion of the hazards of Boiling Liquid Expanding Vapor Explosions (BLEVEs) including dramatic examples from Feyzin, France and Duque de Caxias, Brazil. A great example (a crack propagation problem in a low temperature, nine percent nickel steel tank in Qatar) of how to mitigate and trap problems in a large-scale LFG system is on page 172, and discusses the pros and cons of different types of dike wall construction.
Chapter nine is on pipe and vessel failures. There is a good discussion of vapor cloud explosions, and while I am amazed at the scope of the author's data, even I was surprised (and amused) to find that Table 9-1 included in "transport container" column for vapor cloud explosions the note "Includes 1 zeppelin." Now that's thorough!
The book also discusses ancillary fittings (like flanges and gaskets) and equipment (like centrifuges and pumps), their common failure modes and hazard prevention methods. There is an especially good discussion of heat exchangers, furnaces, and cooling towers in chapter ten. Especially enlightening is the discussion of damage by water hammer, and the example given (see Figure 10-11, "Condensate in the steam...knocked off the impingement plate and damaged calandria tubes") illustrates the folly of ignoring precursor incidents in an accident prevention strategy. In section 10.7 Kletz discusses furnaces, and makes the statement "Never say, 'It must be safe because we have been doing it this way for years and have never had an accident'" which is an axiom that any safety professional should embrace.
Chapter eleven concerns entry into vessels, and notes that in the US each year about 63 people are killed after being overcome in inadequately prepared vessels. Of these, 40 are would-be rescuers. Any business with this type of exposure must insure that they have excellent equipment and training (including recurrent training) for people undertaking these tasks. No matter what training occurs, though, you can't protect from bad judgment. On page 232 an incident is discussed where a worker was trying to shrink-fit a bearing onto a shaft in a pit with an acetylene torch while the shaft was cooled by another worker hosing liquefied petroleum gas onto the shaft with the expected fatal results.
Chapter twelve discusses the hazards of common materials. Many situations in this book concern the misuse of water resulting in boilover, slopover, foamover, frothover, puking, or many other steam or vaporization related accidents. Compressed air is another underappreciated hazard, and is also discussed at length. Especially emphasized are reactions of air and oil mixtures and the importance of using Type 3A molecular sieves, which can avoid issues encountered in operations that dry or purify compressed air. Nitrogen is also discussed. While it is inert, Kletz makes it clear that it is not harmless using several insightful examples, including an unusual liquid nitrogen induced explosion in a pork rind processing operation on page 254.
Throughout the book Kletz emphasizes the importance of process change control, and that even slight modifications are thoroughly evaluated; this is true in all safety communities, not just the chemical processing industry. Excellent examples of training issues are throughout the book, but are specifically delineated in section 22.5 "Poor Training or Procedures."
Appendix one contains a useful discussion of relative rates of different types of incidents, while Appendix two is perhaps the best in the book, as it discusses accident reporting (page 395) and gives five excellent reasons to publish accident reports, advice that is valid in all industries.
"What Went Wrong?" is a well written book with many insights for safety professionals. It is written for the chemical industries, but is readable and useful to safety professionals in all industries. I deal largely with aviation safety (though I have a background in industrial chemical processing), and the parallels are manifold.
I highly recommend this book, and look forward to reading other books by Trevor Kletz.
Itemized Case History of Accidents in the Chemical Industry.......2006-04-06
What I like most about this book is its index and table of contents. It is easy to find a type of accident. For example, when I turned to page 291, I found an exact, simple description of the dangers resulting from the flow of a non-conducting liquid, i.e., one with a low dielectric constant --- like toluene (2.4 compared to water with a constant of 80). "The danger is that a spark could discharge between a body of liquid and grounded metal." In other words, a high voltage shock will knock you off your feet.
If this review was helpful, please add your vote.
This is an easy-to-read text and should be required reading for all chemical engineers entering the workforce. After you read it, you can move on to more detailed engineering text on the subject of safety such as Kletz's own book, or Mark Tweeddale, or Crowl and Louvar's text. These text are for calculations, "What Went Wrong," is for a clear understanding of the dangers you will be facing.
If this review was helpful, please add your vote -- Thanks.
Product Description
The third edition of this respected volume provides current research along with instructional implications that reflect the rapidly evolving professional context in which the research is used. Educators will find information on how to teach students to read based on evidence from a broad base of effective, well-designed research. Topics have been updated and added to better reflect current thinking in the field and address issues that have come to national and international attention for a number of reasons, including the recently released U.S. National Reading Panel report. The editors maintain a balance among theory, research, and effective classroom practice without presenting a formulaic view of good instruction or overly theoretical discussions in which practical applications of research findings are not adequately explored. The 17 chapters focus on research related to early reading instruction, phonemic awareness, comprehension, and many other topics. Each chapter concludes with "Questions for Discussion" to encourage reflection on the topics discussed. Teacher educators will find this volume to be a valuable tool for preservice teacher preparation as well as graduate level courses. The professional development community, school administrators, and policymakers will also find it to be an indispensable resource as they seek to implement programs consistent with rapidly emerging legislative and policy mandates.
Customer Reviews:
reading instr. book.......2006-03-15
This book managed to cram alot of information into a small amount of space. It remained objective, which is a positive. It was very thorough yet specific. I enjoyed it. IT wasn't even THAT boring to read.
What Research Has to Say About Reading Instruction.......2005-09-24
Not much to say. Needed this book as a text for a collage course.
Sophisticated Reading Strategies for Students in All Grades.......1999-12-21
This is an excellent book for teachers in all areas of education. Since reading is the basis for all learning, this book is very useful for classroom teachers, parents, reading specialists, and other readers who would like to become more efficient at reading a variety of texts as well as developing independent skills within the process of reading, rather than after-the-fact. Specifically for teachers, this book outlines basic strategies that can easily be used in the classroom. For students with minimal reading ability, the strategies are explained with the use of academic language that many disabled middle school and young adult readers would appreciate as lifelong strategies to use in a variety of reading contexts. I appreciate the fact that while the authors gave credit to instruction of the past, they provided reasons for change in application as we move students toward a world of problem solving and decision making. In my opinion, I cannot think of any other way I would want to teach my students to read and develop a sense of purpose and love of learning. I'm sorry that my teachers did not approach reading instruction with such a worldly view. Not only am I a better teacher, I am also a better reader.
Customer Reviews:
good for basics or beginners.......2007-07-08
ok for beginners and those who paint in an impressionistic style. could focus a bit more on materials. some good basic tips.
Great Foundational and Advanced Book.......2007-06-15
I'm a professional in the business and make my living as an artist. This book is a wonderful reference and is always close by on the shelf. The work in it is excellent and the principles are straight forward as well as solving lots of the problems artists and painters encounter. Love it and recommneded it many times over.
Physician, heal thyself.......2007-05-30
Sorry, I didn't like the book. I don't know how to say this kindly, but Kreutz' paintings seem to need some improvement, especially the portraits. He may have very good advice to give and should be commended for giving it, but I am reminded of the saying, "I always pass on good advice, because it never does me any good."
Finally, a book worth more than the price.......2007-02-13
I LOVE this book and keep by my easel. His checklists keep me on track.
"What are the attributes that can make this a better painting?" .......2007-01-19
As any true artist can attest, real art does not just arrive from the soul of the artist. Rather it is more often than not the result of hard-won struggles with all sorts of problems. Art in its creation is not linear. It develops by answering questions like, "What makes form look dimensional?" "How does light flow?" "How can air be represented." If the content is too dominating and the technique too finished, the painting can look impersonal. It the artist is too dominating, to expressionistic, the painting can look self-indulgent.
Gregg Kreutz in his "Problem Solving for Oil Painters" has assembled many of the questions that have occurred to him during his years as a painter. He examines the characteristics of a superior painting and shows through examples what makes one picture better than another. Some of those qualities include richness, mystery, simplicity, and focus.
Kreutz appreciates individual expression and knows that each painter develops in his or her own way. He knows that painting is not a mechanical act. When it is, the end product will be unconvincing. Painting requires creativity, insight and empathy. He builds on these attributes which vary from individual to individual with the questions that painters frequently face. He answers these in a straightforward, agnostic manner that will be useful to all painters.
This is an excellent book that will serve the intermediate to advanced to professional painter well. Kruetz's paintings have been represented in many juried shows, winning many high honors. The book is chock full of his work and I, for one, am glad. His work is inspirational and, with this book, he has forced me to raise the bar for my work by asking one question when I paint, "What are the attributes that can make this a better painting?" I no longer have any excuses - he provides plenty of answers.
Book Description
This how-to-write fiction book is comprised primarily of exercises introduced by brief but informative essays on the aspects of fiction. Long on specifics and short on theoretical information so often found in books about the art of writing, this text provides a practical, hands-on approach to writing fiction. Organized by the elements of fiction and concluded by an anthology of contemporary fiction, this book helps all fiction writers hone and improve their craft. The elements of fictioncharacter, point of view, dialogue, plot, style and revision. For those interested in improving fiction-writing skills.
Customer Reviews:
Writing Buddy.......2007-05-22
I am novice writer who was in dire need of some stimulating direction.
I have idea's galore and inspiration a'plenty, but moulding all my little dribs and drabs together was proving to be a larger task than I thought.
If you are looking for a book to assist you with your writing, WHAT IF? will definitely help.
It prop's you up when you are drooping, keeps you motivated and active - in regard to both : thinking and writing, helps you relect on your past works and gives you the chance to re-invent them in various exercises.
It's a good purchase and a worthwhile read.
Certainly helped me along.
Excellent Tool.......2007-03-31
This book has proven very useful to me in my attempt at expanding my fiction-writing skills. The exercises it offers are geared at truly opening you up to new ideas as well as polishing existing strengths.
Insulting.......2007-03-12
I have to disagree with the other reviewers on this book for two reasons: 1) I was able to go through, sentence by sentence and cut the first two chapters in half without losing ANY meaning (after that, I threw the book away, and I don't throw books away), and 2) the writers talk down to the "novice writers" they're writing to. Go to other writing books where the authors at least recognize we're all on the same journey as writers, and don't waste your time with this book.
A Good Jumping Off Place.......2007-02-21
This book is filled with great ideas to jump start writing - it was so helpful to me in the creative writing class I'm taking. Also, it has lots of short stories in it to help you get a feel for different styles of writing. It is a great resource for all writers!
Great Resource for Teachers and Writers!.......2006-11-28
Best Audience: The best and targeted audience for What If? are teachers of undergraduate or graduate level classes or workshops where fiction writing is the primary focus. Although this book is geared toward educators, it can also be used as an independent tool for a writer looking to reexamine and strengthen their work in progress or create something fresh.
Summary: This book is broken into 16 different sections that focus on different areas of fiction writing. Each section is then broken down further into subsections that provide a more concentrated look at the different parts of the topic. For example, under the section on dialogue there are subsections titled: Speech Flavor or Sound Real; Who Said That?; Telling Talk: When to use Dialogue or Summarized Dialogue; The Invisible Scene: Interspersing Dialogue with Action; A Verbal Dance: Not Quite a Fight; and Text and Subtext: Psychic Clothing. The section begins with a broad overview of dialogue (what it is and what it can do for a story) and then offers subsections that take a closer and more concentrated look at different aspects of dialogue in fiction. In each of the dialogue subsections an exercise is given. A teacher can use the given exercise in a class to get his or her students to try new ways of writing dialogue or to polish existing dialogue in their works in progress. The objective of the exercise is then stated (what the students should take away from this particular exercise), followed by writing samples produced by students who have done the exercise in a class.
The sections covered in this book are: Part 1, Beginnings; Part 2, Notebooks, Journals, and Memory; Part 3, Characterization; Part 4, Perspective, Distance, and Point of View; Part 5, Dialogue; Part 6, The Interior Landscape of your Characters; Part 7, Plot; Part 8, The Elements of Style; Part 9, A Writer's Tools; Part 10, Invention and Transformation; Part 11, Revision: Rewriting is Writing; Part 12, Games; Part 13, Learning from the Greats; Part 14, Sudden, Flash, and Microfiction: Writing the Short Short Story; Part 15, A collection of Short Short Stories; Part 16, A collection of Short Stories.
Quotations from writers that provide advice and general commentary on writing and writing practices are interspersed throughout the book and short stories by writers such as Charles Baxter, Alice Munro, Raymond Carver and Pam Houston have been included at the end for reference and study.
Sample Excerpt(s):
"What Keeps You Reading? Part of the apprenticeship of being a successful writer is learning to read like a writer, discovering how a particular story catches you attention and Keeps you involved right straight through to the end.
"The Exercise: Halfway though a short story ask yourself several questions: What do I care about? What has been set in motion that I want to see completed? Where is the writer taking me? Then finish reading the story and see how well the writer met the expectation that she raised for you.
"The Objective: To illustrate how the best stories and novels set up the situations that are resolved by the time you finish the story or close the book. To learn how to arouse the reader's curiosity or create expectations in the first half of your story or novel, and then to decided to what degree you should feel obliged to meet those expectations."
Primary Strength: The variety of exercises provides a writing instructor with different ways to approach topics in class. There are exercises designed to reshape and strengthen works in progress as well as exercises designed to help a writer jump into something new. The exercises challenge students to look at their writing with a critical eye and to study, imitate and compare their work to the work of writers that they admire as a learning tool.
Primary Weakness: While overall I viewed this book as a useful tool for a teacher of fiction writing, some of the exercises are difficult to imagine assigning to a class, most notably the section on keeping notebooks and journals. The exercises in this section tended to require students to buy and keep several notebooks for several different topics over a period of time that was intended to last much longer than a semester. While this may be useful as a guide for a writer who is just learning to keep a writer's notebook most exercises in this section seemed unrealistic to assign to a class.
Urgency Rating: Definitely read if you teach or plan to teach fiction writing at any level. It is a great resource for the variety of writing exercises, writing advice and quality short stories (and short short stories) to be read for both study and pleasure.
Book Description
BEST FRI
: S WON'T TELL YOU THE TRUTH...
BUT TRINNY & SUSANNAH AREN'T YOUR BEST FRI
: S.
"Blondes and shiny fabric equals hooker."
"The top is a disaster. Unless you're four years old."
"No one looks good in a track suit-not even Madonna or J-Lo."
"Cropped pants make any woman look like a stunted man."
LOOKING GOOD HAS NOTHING TO DO WITH FASHION TR
: S. IT'S ALL ABOUT WHAT NOT TO WEAR...
"We're not shy of making criticisms," says Susannah. "But we wouldn't say, 'You've got a great fat butt-end of story.'"
What Not to Wear is a book of hands-on advice and straight-talking guidance that is all about personal style-dressing for your body shape and personality. So what's your problem?
Big Boobs No Boobs
Big Arms Big Butt
No Waist Short Legs
Flabby Tummy Saddlebags
Short Neck Thick Legs
TRINNY & SUSANNAH WILL TELL YOU WHAT TO TOSS, WHAT TO BUY, WHERE TO FIND IT, AND HOW TO WEAR IT.
Customer Reviews:
I don't know where to begin because this book is so bad!.......2007-07-08
Fist of all, I'll start off buy saying ladies, if you're 25 or under, this book is not for you!!!
Second, if you only identify with one or two attributes categorized in this book, this book will not help you very nuch, as you will only be looking at a maximum of 10 pages from the entire book. Plus, the help is so generic and limited. They only give you a list of 4 or 5 helpful cuts/lines/lengths, and a series of 4 or 5 stlyes/etc. to avoid. Well, I realized that there are FAR more stlyes/etc. in the world than 5, so if I go to the store and find something NOT mentioned in the book, how am I supposed to know if I can wear it or not!? Most books are designed to give you a starting point to further progress your fashion savvy conscious, but this book did no such thing. It was a dead end leaving you wondering what the heck you're supposed to do now. DON'T BUY THIS BOOK. EVEN IF YOU FOUND A $0.50 DEAL, IT'S NOT WORTH IT.
I am not buying what they are selling.......2007-06-13
I was extremely disappointed in this book. I love these kind of style advice books but this just left me feeling like I didn't learn a thing. Much of the advice was old hat, and some of it I just didn't even agree with like busty girls shouldn't wear turtlenecks - cmon! And it only addressed specific body areas rather than all over body types.
For my money Stacey and Clinton's book is the way to go. Haven't found one yet to rival theirs. And I guess I just like the way they seem to find beauty in all figure types and bring it out. I know Susannah and Trinny are British but their humor sometimes just borders on sheer viciousness. Counter-productive to raising people self-esteem.
Helpful.......2007-04-03
I find there ideas to be very helpful. Being a 40 something Mom with teens, I don't want to appear a nerdy dresser.
Most of what I own is what not to wear!.......2007-03-26
Not very insightful. I like these girls on TV, but the book left me clueless. I still do not know what current styles will look good on me. A better book is Nothing to Wear?: A Five-Step Cure for the Common Closet. It talks about body types and style preferences. And give you a plan to clean your closet and avoid buying mistakes in the future.
Very Helpful. VERY........2007-03-10
I absolutely love watching re-runs of Trinny & Susannah's show. And this book is good for those who need help in figuring out what to wear.
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- Anatomy Lessons from the Great Masters
- Art: A Brief History (3rd Edition)
- Art of Technique, The: An Aesthetic Approach to Film and Video Production
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