Book Description
Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.
Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.
Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of
Art Office and
Internet 101.
Customer Reviews:
Took so many notes...........2006-07-17
I took so many notes when reading this as a library book that I've decided I'd better just own it. One of the best books on marketing my artwork and making a living as an artist that I've ever come across, and I've read several.
Marketis.......2006-03-21
The book is an eye opener for artists that have painted for years and they have no clue as to how to sell their art.
It is wonderful !
Art Marketing 101.......2006-03-01
This guide to art marketing is especially usefull for the individual artist. Concise, precise, very user freindly with plenty of usable advice on getting into the marketplace and being a success.
Great Book ........2005-03-07
This is a wonderful book if your looking some place to start as an artist. Can be helpful to the experiance or some one caught inbetween. I also suggest to the company's webstie wwww.artmarketing.com . this book help tremendously!
Well worth reading..........2004-11-22
This is one book that a working artist can actually learn from. It covers many topics that other books do not even touch on. Although some information needs updating (i.e. websites and books), most of the info in the book makes it well worth reading.
Book Description
From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.
This comprehensive guide offers advice and insight about every stage of the publishing world.
Frishman and Spizman both bring decades of experience and insight to this instructional series
Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time
Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.
Customer Reviews:
A must-read before you start writing.......2007-07-05
While I own all four of the "Author 101" books by Rick Frishman and Robyn Spizman, I feel this one is the most valuable. In fact, I wish I had it BEFORE I started writing my first book. The information and helpful tips included from these industry insiders is worth a hundred-times the price of the book. I have met and spoken with both Rick and Robyn, and I will attest that what they tell you in this book is gospel truth.
After you read this book, you will gain insight into how best to plan the marketing and publicity of your book even before you write it. This is key information whether you are using a traditional publisher, or if you are self-publishing. In fact, if you are self-publishing, READ and MEMORIZE chapter 8 on Interviews -- this will be the primary source of your income.
I highly recommend this and the other three books in the "Author 101" series.
Happy reading and successful writing,
Stuart Gustafson, Author
www.stuartgustafson.com
Rick Frishman is one of the top publicists in the U.S - He knows book PR.......2007-01-23
As a fellow book publicist it's imperative for me to keep up with all of the great books and magazine articles being published about the book business. I've read dozens and dozens of such books and can recommend this book without hesitation.
One thing about the book marketing and book promotion business is that there are so many nice people in the business. I rank Rick Frishman as one of the top publicists in the U.S. not to mention he's a nice guy too!
His book, co-authored by Robyn Freedman Spizman and Mark Steisel, offers advice and insight about every stage of the publishing world. Using testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.
Scott Lorenz
President of Westwind Communications, a public relations and marketing firm that specializes in book marketing and author publicity.
[...]
Rick Frishman is the Insider to get to know.......2006-12-13
Author 101 Bestselling Book Publicity is what every author needs to promote themselves and their book. This is a very practical, easy to follow and affordable handbook. Get it now! You're missing sales!
Valerie B. Barber, Author of "Seasoned with Love: From My Family To Yours".......2006-10-24
This book is GOLDEN! It truly is a must-have for any author, especially a brand new author such as myself. The chapter on E-mail blasts was so fascinating with its step-by-step process, that even I felt confident I could produce this "flurry of sales" to launch my book into bestseller status. Newly published authors and seasoned authors alike should definitely add this gem to their library.
The Insider's Edge to Sell More Books and Products at Less Cost.......2006-09-18
If you were to meet 100 "specialists" in book promotion, each one would encourage you to use their services for what they do best. But a book promotion requires breadth, depth and staying power. As a result, you could spend $100,000 promoting your book and not be as effective as you would be spending almost nothing and following the excellent advice in Author 101: Bestselling Book Publicity by top pros Rick Frishman and Robyn Freedman Spizman.
One of the best pieces of advice in this book is that you should seek to make your money from writing by selling other products and services after people become familiar with your book. In other words, the book is part of a marketing program . . . not the whole program.
This book is absolutely up-to-date in featuring such cutting edge methods as e-mail blasts to create Amazon best sellers such as the methods taught by the talented Randy Gilbert and Peggy McColl.
The information in chapter 13 on how to set your promotional deadlines is worth more than the price of the book.
I also thought that the advice on how to get publicity bookings and how to handle interviews was better than I had read elsewhere.
Buy, read and apply this book, or you'll miss your best chance to promote your book and yourself.
Book Description
"I've got a great idea for a book!" But a great idea is not enough - what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Friedman Spizman as your guides, you can create a proposal that makes your idea sing-and appeals to right publishers. This step-by-step process includes:
Expanding your idea into a full-fledged proposal
Marketing your proposal to the right agents and publishers
Negotiating a favorable publishing contract
With Author 101: Bestselling Book Proposals, your entrÈe into the exciting world of publishing is just a proposal away!
"A good 50% of my time as an agent is spent coaching clients on how to write an effective book proposal. Now, I can just say itís as easy as 1-2-3: (1) buy a copy of Rick and Robyn's Author 101: Bestselling Book Proposals, (2) follow their advice, (3) send it to me. Then I can put the time I save selling books to editors." --Edward W.
"Are you ready to get out of the slush piles? If so, read Bestselling Book Proposals. It will increase your chances of a contract offer by at least 300%." --John Kremer, editor, Book Marketing Update, and author, 1001 Ways to Market Your Books
"Great books begin with great proposals. Great proposals begin with great ideas and the knowledge of how to present them to a publisher. For the ideas, youíre on your own. For the insider secrets that can turn your vision into a reality, this book is an essential resource." --Jeremy Katz, Literary Agent at Sanford J. Greenberger Associates
"A good book with a bad proposal is a tragic event. With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over!" --Kim Weiss, Director of Communications, HCI Books
"Author 101 is a must read for any writer hoping to sell a proposal in todayís competitive marketplace. This book should be required reading for every want-to-be writer for the 21st century!" --Sharlene Martin, Martin Literary Mgmt.
Enter our Contest! To correspond with the launch of Author 101, Adams Media is pleased to announce the Author 101 "Get Published, Get Publicized" contest! Send us your book proposal, and if we select it, you'll get a publishing contract with Adams Media-and your book will be publicized by Rick Frishman's PR firm, Planned Television Arts, and the Spizman Agency! The winner will be announced at BEA 2006.
Customer Reviews:
Super Hype.......2007-06-27
Not nearly the book I expected. It's suggestions are ones you can read in any number of "how to" books. A real disappointment
The Book Proposal Manual........2007-01-09
Just like their other books Rick Frishman and Robyn Freedman Spizman give you the best crash course in publishing success. If you are planning to write a book proposal, you CANNOT afford not to read this book and follow the tips and techniques that are clearly outlined for you. If you are an author who is about to deal with publishers, buy this book, read it and take notes, follow the advice and you are on your way. If you seriously want to increase your chances of obtaining a publishing contract, this book is a must have. You can write the greatest book ever, but then have a poorly presented proposal and your book and your proposal can languish at the bottom of a publishers pile of the many books and proposals they receive every day. Don't let this happen to you or your book! Get your book out there!
Wow! What an eye-opener.......2006-10-24
I've learned so much from this book, it's unbelievable. I had no idea what was needed to get published, and was just blithely going along writing because I like to.
I had no great thoughts of going any further with it, but a week ago at a Writer's Conference I pitched my idea to an agent, just because she was there. She asked for a proposal and samples!!
I had no idea how to go about a proposal, but I did have this little yellow book (Author 101 - Bestselling Book Proposals) I had bought several months ago at the suggestion of a fellow member of a Writer's Group. It was still sitting where I put it that night so long ago - lucky I even found it, as disorganized as I am.)
Since our Writing group wasn't to meet for another two weeks, I couldn't wait to ask for help, so drug out the book ... what a total joy to find this little thing, filled chock-ful of ideas, suggestions and samples.
I'm about half-way through with the proposal (book's already written ... as well as two sequels) and will present it to my group for critiques.
I'm in love with this book! Thank you so much, Rick and Robyn!
(I gave this book 5 stars, but when it showed up in my preview it showed as only 1)
Old Dogs Can Learn New Tricks.......2006-03-13
I have been a writer since I was in kindergarten with 8 titles published, and have my own small publishing company. I have published 10 books, ranging from poetry to Ernest Norquist's war diary kept while he was a prisoner in a Japanese labor camp, with various success. I have read so many books on writing and publishing I did not expect to learn much I didn't already know from Author 101 by Rick Frishman and Robyn Freedman Spizman. Wrong! This pair have come up with fresh ideas and up-to-date info. My favorite idea was their advice to learn all you can about an agent before you send a query. They also reveal advice on how to do this that I had never heard before. This book is not just for novices.
A true "insider's guide" for authors seeking to sell what they write in today's complex and competitive publishing marketplace.......2006-03-03
The collaboration of publicist Rick Frishman and award-winning author Robyn Freedman Spizman, Author 101: Bestselling Book Proposals is a true "insider's guide" for authors seeking to sell what they write in today's complex and competitive publishing marketplace. A "great idea" for a book is not enough; to get publishers to take notice, prospective authors need a top-quality book proposal. Author 101 covers the basics of query letters and formulating proposals, and delves in-depth about specific details such as promotion plans, discerning the market for one's book, and perhaps most valuably, what agents and publishers hate the most (including "writers who say how much they liked other books", "writers who call constantly, are demanding, and don't hang up", and "writers who constantly tinker"). A "must-read", no-nonsense primer for publishing success and professional conduct, with the absolute highest recommendation for novice writers.
Book Description
You're passionate about your book. You're determined to get it published, but you just can't seem to do it by yourself. You need an ally. You need a champion. You need an agent.
Enter Rick Frishman and Robyn Freedman Spizman, with this second volume in the AUTHOR 101 series. In Bestselling Secrets from Top Agents, writing gurus Rick and Robyn reveal what makes a good agent, what a good agent will and wonít do for you, and how to find the right type of agent - not just for your first book, but for your entire career.
"If you want to become a published author, the first step is buying Robyn and Rick's book. Loaded with practical, easy-to-follow insider advice, this book shows readers how to write a winning book proposal. Highly recommended!" --Lloyd J. Jassin, publishing attorney and author
"Bottom line: this is the volume I recommend to my clients" --Don Gastwirth, literary agent
"I've been in the book writing, publishing, and promoting business more than thirty-five years, so take it from me. Don't think about becoming an author without reading the Author 101 series. These books are well-researched, helpful, and will save you endless time, money, and energy." --Dan Poynter, The Self-Publishing Manual, ParaPublishing.com
Customer Reviews:
A comprehensive guide to the uses of literary agents.......2007-01-11
I both enjoyed reading Author 101 and greatly benefited from this book. It's relevant for me to point out that I am at the journeyman level as an author of fiction . I have a lively interest in seeking representation of my work by literary agents. I have little experience in how one goes about selecting literary agents with the interest and competence to represent my work to the appropriate publishers. AUTHOR 101 serves me well in this regard. It is an authoritative guide in the selection of the "right" literary agent, how to establish contact, how to present one's work and how to engage the interest of literary agents. The authors not only provide expert guidance on these issues, the book is also a reference work and a practical manual. A series of appendices provide information on such subjects as resource directories as well as canons of ethics. AUTHOR 101 will be of value not only to authors who are relative newcomers to the always challenging undertaking to get their work published, but also to experienced authors who wish to avail themselves of this book as a comprehensive statement of the uses of literary agents in achieving publication.
Learn the Drill to Snag An Agent.......2006-04-23
In today's economic climate, if you want to publish books, almost every writer needs a literary agent. Frishman and Spizman have launched a series of how-to books with the brand name Author 101. Each book looks almost identical except for the color and the information between the covers. This book on agents is excellent.
For many years, each of these authors have been involved in publishing yet they expand their experience and have interviewed many top agents. This book is perfect for anyone who wants to learn more about the publishing industry, how the agenting process works and how to locate the best agent for you and your writing.
I particularly liked the chapter called Reports from the Trenches where agents subscribed a submission and what caught their attention. As George Greenfield of Creative Well wrote, "When you have absolute belief in a project, you must sometimes walk through walls of cool rejection before you feel the warm glow of success."
Another well-done chapter captures the top 25 dislikes of agents. "Writers can turn off agents in lots of ways, such as when they lack commitment, submit inquiries without doing their homework, and are not willing to promote their books." This book makes a solid addition to the available information on agents.
Every Aspiring Author Should Read This Book.......2006-03-08
Every aspiring author should read this book very carefully. It is highly informative and well articulated. The authors have obviously thought deeply about the subject, and they write with a gracious tone that lets you know of the challenges without making you feel put down.
This book empowers you with the right perceptions and will help you immensely to give proper focus to your efforts. It will help you to avoid wasting much time and other resources on misguided hopes, and it is up-to-date, letting you know of current practices, for example, the great importance of having a platform. I have found it to be really useful. An excellent book!
Book Description
They say everyone has a book in them-and this insider's guide to nonfiction publishing will help readers everywhere write and sell that book. Rick Frishman and Robyn Freedman Spizman bring their tremendous publishing acumen, experience, and connections to the forefront in the latest addition to this phenomenal must-have reference set.
Through practical advice and experienced testimonials, this book will show authors how to craft and sell nonfiction in today's tough marketplace.
Drawing on their decades of experience in the media, Frishman and Spizman make the arcane elements of the publishing world accessible to all readers.
This book and all others in the series are formatted as course books, providing readers with a comprehensive, step-by-step lesson plan.
With AUTHOR 101: Bestselling Nonfiction, aspiring writers with a book blossoming inside of them will find the tools to get it out and onto the shelves of their nearest bookstore in no time.
Customer Reviews:
A Crash Course in Publishing and Writing Success!.......2007-01-16
I would give this book more than 5 stars if I could. I am a big fan of all the Author 101 books but particularaly liked the section in this book where they interviewed many successful authors who shared their "habits of writing". I found out that many successful writers write like I do! I also found out some good ideas for writing expecially with organization.
Seasoned Advice In This Well-Crafted Book.......2007-01-15
If you are looking for some insight into the process of writing a nonfiction book, you need AUTHOR 101 BESTSELLING NONFICTION. Rick Frishman and Robyn Freedman Spizman have tapped into their own experiences with nonfiction books but also interviewed leading nonfiction bestselling authors and added their voices to this well-done volume.
As someone who has written more than 60 nonfiction books with traditional publishers,I resonated with each section of this book. Whether you are getting started, doing research to see if you have a market for your idea or trying to get organized, you will find valuable information. They don't whitewash the experience but tell would-be writers the straight story. For example on page 43, they say, "Writing a book isn't easy. Having wonderful ideas and wanting to share or display your knowledge may simply not be enough to get you past the hurdles you will face. And the process can be demoralizing because at every juncture, people may criticize or diminish what you've written or plan to write." Then these authors point the way through these potential difficulties.
It's a great volume to add to your how-to write list of books. I highly recommend it.
Customer Reviews:
Internet 101 for artists.......2005-07-09
Was o.k., but lacked "how to" info that I was expecting. It deals with general information, which is good for beginners, but does not have any "meat". The only exception was the "Selling on E-Bay" section, which is very helpful. If only the rest of the book were written by this person!
Book Description
101 Book promotion and marketing techniques for penny-pinching authors. Includes a special bonus section on Internet marketing.
Customer Reviews:
So you finally got published!.......2003-09-12
After all the labor of writing your book, you found that getting it published was an almost insurmountable hurdle. The big publishers wouldn't even read it! You sent out your manuscript to dozens of publishers, and just when you were about to give up, a small publisher liked it, and has published it; but they have virtually no promotion budget!
Or, perhaps you self-published, or went to a Print-on-Demand (POD) publisher where you paid a nominal amount and they designed your cover, set your type (without proofreading), listed you on Books-In-Print and with the big wholesalers like Ingram Book Group and on Amazon.com, BarnesandNoble.com and others. But, they do not market it, and no one will read it unless they buy it first. It's existence is just your little secret!
In either case, like most first time authors (and many with considerable experience) you discover that selling your book is up to you. You can expect very little help from the publisher other than listing it and, although that is important it surely will not get you on the Best Seller list no matter how great your book is.
This book was written for you. There are some very good ideas in it, and they are things that you can do. Booksignings, book reviews, special events, of course! But, this little book is full of other things that you can do to bring attention to yourself and your book: things like making your own bookmarks, and leaving them with your tip in restaurants.
I suggest that you buy this one. There are many creative ideas in it, and every sale is a buck or two in your pocket!
Worthless.......2001-09-07
This has to be the worst book I've ever read. Well, not quite true, but definately the worst book on a topic that really interests me. The author is rather good with words, but the content is very weak and I really can't use any of the recommendations, but 2-3 of them. It's an inexpensive book, but even at the current asking price, it's too much. I'm sorry that I have to say this, vecause the idea is great.
You Must Have This One.......2001-05-29
Okay, you've finally gotten your book in print. Celebrate then buy this book. It's not enough having a book out. Unless your name is Danielle Steel or Stephen King your publisher is not going to a whole lot for you. Ignore Ms. Tedder's religious beliefs if that bothers you but buy the book and study it. I have in diskette and in print. Her suggestions are inexpensive, fun and will get your book noticed.
AN EXCELLENT PRACTICAL AND AFFORDABLE GUIDE.......2001-05-12
I bought this book as a direct result of the review written by--well, the person didn't sign his/her name--but the one-star review retitling this book, BOOK PROMOTION FOR THE BRAINLESS. I wanted to see what riled him/her up so badly, so I bought the book. Okay, so I bought it for the wrong reason, but I'm keeping it for the right one. There are a LOT of good ideas in this book! In fairness, and to keep this public ledger straight, putting a reorder postcard in a book on a shelf shouldn't have anyone tossing around words like "illegal." That could damage a person's reputation. As for Ms. Tedder's religious beliefs, I believe those are also legally protected. Bottom line: someone was having a bad-hair day. It's a good book, reasonably priced, with some very smart and practical--and affordable--ideas.
Hey, I know these people!.......2001-05-12
I love this book and didn't find any errors in my copy at all. What did surprise me was that I've met many of the authors mentioned and I've seen some of their tips. These are actual tips that people have used successfully, and a lot of them, I know I can adapt to my book promotion plans too. Some are a little over the top but as the author says when she jokes about past lives, you use what you can and adapt the rest.
Average customer rating:
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Book Selling 101: A Marketing Primer for Authors and Publishers
Art Heine , and
Jean Heine
Manufacturer: J-Mart Enterprises
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Authorship
| Publishing & Books
| Reference
| Subjects
| Books
General
| Publishing & Books
| Reference
| Subjects
| Books
General
| Foreign Languages
| Reference
| Subjects
| Books
General
| Library & Information Science
| Social Sciences
| Nonfiction
| Subjects
| Books
ASIN: 0962837636 |
Average customer rating:
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Got a Minute? 101 Marketing Tips for Writers
Rebecca Rohan
Manufacturer: C N W Publishing
ProductGroup: Book
Binding: Paperback
General
| Self-Help
| Health, Mind & Body
| Subjects
| Books
Authorship
| Publishing & Books
| Reference
| Subjects
| Books
ASIN: 0942980123 |
Book Description
Quick tips on smarter freelancing, getting assignments for both local and national work. How to market more efficiently and more effectively.
Average customer rating:
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Underwriting 101: Selling College Radio (Lea's Communication Series)
Shyrl L. Plum
Manufacturer: Lawrence Erlbaum
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Reference
| Business & Investing
| Subjects
| Books
Reference
| Radio
| Entertainment
| Subjects
| Books
General
| Television
| Entertainment
| Subjects
| Books
General
| Reference
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
General
| Performing Arts
| Arts & Photography
| Subjects
| Books
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The 33 Ruthless Rules of Local Advertising
ASIN: 0805836527 |
Book Description
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered.
Special features include:
*materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation;
*comments from former students who have secured sales positions upon completion of the course;
*underwriting announcement guidelines for FCC conformation; and
*a guide to Internet research tools for sales presentation enhancement.
Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
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