History: Fiction or Science? (Chronology, No. 1)
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  • Calculations are only as good as your numbers
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History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

5 out of 5 stars Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

5 out of 5 stars Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

4 out of 5 stars History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture)
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    Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture)

    Manufacturer: Berg Publishers
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 1859733778

    Book Description

    Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children’s clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.

    From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while ‘culture’ is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.

    Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.
    History: Fiction or Science? Chronology 2 (Chronology)
    Average customer rating: 5 out of 5 stars
    • Check and see
    • Suprise! Suprise!
    • Prescient St Augustine?
    • Something of a disappointment
    • Romulus courts Helen, Paris founds Rome, Moses goes to Troy..
    History: Fiction or Science? Chronology 2 (Chronology)
    Anatoly T Fomenko
    Manufacturer: Delamere Resources LLC
    ProductGroup: Book
    Binding: Paperback

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    Similar Items:
    1. History: Fiction or Science? (Chronology, No. 1) History: Fiction or Science? (Chronology, No. 1)
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    5. Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored

    ASIN: 2913621066

    Product Description

    `History: Fiction or Science? Chronology 2` is the second volume of the most explosive and astounding tractate on history ever written - however, every theory it contains, no matter how unorthodox, is backed by rock solid scientific data. The book is easy and pleasant to read; it is well-illustrated, contains hundreds of charts, graphs and illustrations, copies of ancient manuscripts, and countless facts attesting to the falsity of the chronology used nowadays. You will be amazed to discover: - That the chronology universally accepted today and taken for granted is simply wrong; - That ALL methods of dating of ancient sources and artefacts known today are erroneous or non-exact; - That there is not a single document that could be reliably dated earlier than the XIth century; The Author refers to the Middle Ages as the “Antiquity” and proves mutual superimposition of the Second and the Third Roman Empire, both of which become identified as the respective kingdoms of Israel and Judah. Furthermore, he asserts that the famous reform of the Occidental Church in the XI century by “Pope Gregory Hildebrand” was the reflection of the XII century reforms of Byzantine emperor Andronicus who in his turn identifies with Jesus Christ. The Trojan war counted by Homer happened only as late as of the XIII century A.D. and the great poet actually lived in XIV century A.D. No stone in history of Antiquity is left unturned. Literally. This book is the beginning of a major correction to the chronology we live with.

    Customer Reviews:

    5 out of 5 stars Check and see.......2007-06-21

    I don't care what other people say of this book. Those affirmig it's fake, they hadn't ever read it. Or have some special reasons to do so. "Living is easy with eyes closed, misunderstanding all you see..." This book won't make you feel comfortable. It'll make you feel free. It'll make you feel you're "not the only one" to feel you'd been lied to for centuries.

    5 out of 5 stars Suprise! Suprise!.......2007-03-22

    Here is a serie of books which turns "the whole world" upside down. I learned a lot of it and I hope that a new book from A.T. Fomenko will follow very quick. A absolute must for everybody who is interested in history or even a little bit from it.

    5 out of 5 stars Prescient St Augustine?.......2006-02-05

    We can so far divide the New Chronology into the following three parts:

    a) The verifiable theory that proves consensual chronology wrong with the aid of astronomy, statistics and mathematics;

    b) The new chronology hypothesis based on a new understanding of known historical facts and the most likely logical explanation of the most obvious inconsistencies inherent in the official version of history;

    c) The history conjectures, that is experimental historical reconstructions based on assumptions that the authors believe to make sense in the light of their research and linguistic parallels - void of ironclad factual support to date.

    Fomenko's theory complies with the most rigid scientific standards as a whole:

    It gives a coherent explanation of what we already know.

    - It is consistent: independent lines of inquiry all lead to the same conclusion.

    - The predictions it makes are confirmed empirically.

    Fomenko goes by the following axioms:

    - Chronology is the basis of history;

    - Human evolution has always been linear, gradual and irreversible;

    - The "cyclic" nature of human civilization is a myth, likewise all the gaps, duplicates, "dark ages" and "renaissances" that we know from consensual history;

    - The accumulation of geographical knowledge as reflected in cartography is a gradual and irreversible process;

    - The chronological distance between a given manuscript and the events described therein is proportional to the amount of distortions it contains;

    - There is no "useless" information in authentic ancient sources.

    Why the mainstream historians do not shower mathematician Academician Dr.Prof Fomenko with thanks and laurels?

    The Russians:

    Because Fomenko asserts that there was no such thing as the Tartar and Mongol invasion followed by three centuries of slavery, providing a formidable body of documental evidence to prove his assertion. The so-called "Tartars and Mongols" were the actual ancestors of the modern Russians, living in a bilingual state with Arabic spoken as freely as Russian. The ancient Russian state was governed by a double structure of civil and military authorities. The hordes were actually professional armies with a tradition of lifelong conscription (the recruitment being the so-called "blood tax"). Their "invasions" were punitive operations against the regions that attempted tax evasion. Fomenko proves that Russian history as we know it today is a blatant forgery concocted by a host of German scientists brought to Russia by the usurper dynasty of the Romanovs, whose ascension to the throne was the result of coup d'état, charged with the mission of making their reign look legitimate. Fomenko proves Ivan the Terrible to be a collation of four rulers, no less. They represented the two rival dynasties - the legitimate rulers and the ambitious upstarts. The winner took it all! Over some 30 years of controversy, Russian historians have made a most remarkable transition - they were initially accusing the young mathematician Fomenko of anticommunist dissident activity and attempts to deface the historical legacy of Soviet Russia; nowadays the middle-aged mathematician is accused of adhering to "pro-communist Russian nationalism" and defacing the proud historical legacy of Great Russia.

    The Westerners:

    Because Fomenko blows consensual Russian history to smithereens, successfully removing a crucial cornerstone from underneath the otherwise impeccable edifice of World History. Fomenko adds insult to injury, wiping out one by one the Ancient Rome (the foundation of Rome in Italy is dated to the XIV century A. D.), the Ancient Greece and its numerous poleis, which he identifies as the mediaeval crusader settlements on the territory of Greece, and the Ancient Egypt (the pyramids of Giza become dated to the XI-XV century A. D. and identified as the royal cemetery of the Global "Mongolian" Empire, no less). The civilization of the Ancient Egypt is irrefutably dated to the XII-XV century A. D. with the aid of the ancient Egyptian horoscopes cut in stone. He was the first one to decipher and date all such horoscopes, coming up with mediaeval dates in every case. English historians rage at the suggestion that the history of Ancient England was de facto a Byzantine import transplanted to the English soil by the fugitive Byzantine nobility. To reward the English historians who consider themselves the true scribes of World History, the cover of the present book portrays Tintoretto's Jesus Christ crucified on the Big Ben.

    The Chinese:

    Because Fomenko wipes out the Ancient History of China outright. No such thing. Full point. The compilation of the so-called Ancient Chinese History is reliably datable to the XVII-XVIII century only. It is perfectly recognizable as the Ancient European history, reworked and transcribed in hieroglyphs as yet another historical transplantation, this time performed on the Chinese soil by the loving Jesuit hands. The Chinese are the next in line to go berserk. Chinese history is inevitably bound to get both more ancient and more eventful, proportionally to the growing involvement of China in the world affairs. Chinese historians will keep on finding valid proof of prehistoric Chinese spaceflights until the Politburo orders them to shut up.

    The Arabs:

    Too bad. Islam with all its key figures is datable to XV-XVI century A. D. Arabic historians may find consolation in the crucial historical role of the Ottoman Empire in the XVI-XVII century. The trouble is that this empire was initially a Christian state, with Hagia Sophia identifiable as Temple of Solomon, according to Fomenko! We can only guess if the acquisition of Alexander the Great (a Macedonian and a Christian) as the founder of the Muslim World Empire will make Fomenko's theories more acceptable to the Arabic mainstream. He certainly does not spare any holy cows at all, claiming The Stone of Qa'Aba in Mecca to contain the lost Arch of the Covenant.

    The Divinity:

    Despite of reiterated statement that his theory is all about chronology and not Religion, Fomenko stirs up a whole condominium of wasp nests. His collection of anathemas, fatwa, and other condemnations from all parties concerned is already considerable. Little wonder, considering that the history of religions à la Fomenko looks as follows: the pre-Christian period (before the XI century and JC), Bacchic Christianity (XI-XII century, before and after JC), JC Christianity (XII-XVI century) and its subsequent mutations into Orthodox Christianity, the Catholicism, Islam, Buddhism, and so on.

    According to Fomenko we know strictly NOTHING about the events that predate the X century A. D.

    St Augustin was prescient when he spoke unto us: "be wary of mathematicians, particularly when they speak the truth."





    4 out of 5 stars Something of a disappointment.......2005-09-09

    After having read the first volume of this expected series of 7 volumes I was triggered by the thesis of these authors that ancient Greek and Roman history did in fact take place in the Middle Ages. So I started studying medieval history of the Middle East - also known as Islamic history - to find out if the opponents of the ancient Greeks and Romans - the Acheamenid Persians, Sassanids, Scythians, Egyptians, etc. - also have their duplicates in medieval history. My search was disappointing: none of the many medieval Islamic dynasties seemed to correspond to the ancient middle eastern rulers.

    However, I did find a close correspondence between Herodotus' Persian kings and medieval events:

    - the defeat and capture of an Anatolian king - the Lydian Croesus - by the Persian conqueror Cyrus is identical to the defeat and capture of another Anatolian king - sultan Bayezid - by the Asian/Mongol conqueror Tamerlane;
    - the Persian conquest of Egypt by the cruel tyrant Cambyses reds almost exactly as the Ottoman conquest of Egypt by Selim the Grim (note the nickname!);
    - Darius the Lawgiver of the Persian Empire looks very much alike to Sulayman the Magnificent, the Lawgiver in Islamic history;
    - Xerxes, whose main claim to fame is to be defeated by the Greeks at the naval battle of Salamis, looks like Selim II (the Sot) whose main claim to fame is to be defeated by a Spanish-Italian alliance at the naval battle of Lepanto.

    I should have expected Fomenko et al. to arrive at similar conclusions, however, they claim that the Persian kings are the alter egos of the Angevin kings of Sicily whose biographies do not contain the exploits of the Persian kings.

    The similiarities I indicate lead to the conclusion that Herodotus must have written his Histories at the close of the 16th century. But this is extremely late, given that Herodotus is "the Father of History", so therefore all other "ancient" histories must have been fabricated even later. Yet, the founders of modern chronology - Scaliger and Petavius - laid their foundations also at the close of the 16th century and had the full corpus of ancient histories already at their disposal.

    It seems to me that Fomenko has to address these inconsistencies, maybe in the forthcoming 5 volumes?

    Another critique of their book is that the correspondencies between different rulers are often based on a superficial comparison of the biographies; upon a more thorough comparison many details appear that do not correspond at all.

    Finally, the authors rely heavily on the works of Gregorovius (1821-1891!!) - his medieval histories of Rome and Athens - as the source of medieval history; these works are - at least in the West - hoplessly outdated and have been superceded by more up-to-date works (for instance, Julius Norwich's trilogy on Byzantine history is not even cited).

    5 out of 5 stars Romulus courts Helen, Paris founds Rome, Moses goes to Troy.........2005-07-30


    If you agree with Fomenko that Roman chronology is basically the foundation of the entire edifice of global chronology; you would also certainly agree that despite its numerous gaps and inconsistencies, Roman history is the best-documented field of ancient history, and thus a reference scale. But how well is the actual date of the Eternal City's foundation known?

    Firstly, Rome is supposed to have been founded by the Trojans who had to flee after the fall of Troy. Some claim Rome to have been founded by Aeneas and Ulysses shortly after Troy had fallen; others are of the opinion that there was an entire dynasty that ruled for 500 years between the fall of Troy and the foundation of Rome.

    Well, that's just an innocent 500 years long misunderstanding compared with what heretic Fomenko says, asserts, proves in his second volume: Second Roman Empire, Third Roman Empire, Biblical Kingdom of Israel, Biblical Kingdom of Judah, Holy Roman Empire are stories about basically same events, written from different points of view at different times. The underlying events have actually taken place during xii-xv cy. These histories have been written and perfected by multitude of highly talented humanist and clerical writers of xiii-xvi cy disguised as "ancients" with glorious names like Homer, Pluto, Thucydides etc..Chronology 2.0 beta..

    Historians are kindly invited to report the bugs.
    The Business of Toys and Games: Top Executives on Launching New Products, Developing a Recognizable Brand, and Competing for Shelf Space (Inside the Minds) (Inside the Minds)
    Average customer rating: Not rated
      The Business of Toys and Games: Top Executives on Launching New Products, Developing a Recognizable Brand, and Competing for Shelf Space (Inside the Minds) (Inside the Minds)

      Manufacturer: Aspatore Books
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 1596226277
      Release Date: 2006-12-31

      Product Description

      The Business of Toys and Games is an authoritative, insider s perspective on the ins and outs of the children s toy industry and the strategic thinking behind running a toy company. Featuring senior management from the nation s leading toy and game manufacturers, this book provides a broad, yet comprehensive overview of the current shape and future state of this fast-paced industry. As they raise critical points around the unique aspects of creating merchandise for a young audience, these authorities offer practical and adaptable strategies for succeeding on the shelves and with their customers. From conducting market research and developing new products to creating a company vision and building a winning team, these leaders articulate the finer points of an industry where work and play intersect. The different niches represented enable readers to get inside some of the great strategic minds of today, as experts explore in detail what it takes to stay ahead of trends and compete on a global scale. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
      Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space
      Average customer rating: 4 out of 5 stars
      • The Brave New World of Communications
      • Strong and Engaging
      • Letdown ... big letdown
      • Outstanding
      • One of the best books you could buy...
      Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space
      Don Middleberg
      Manufacturer: McGraw-Hill Companies
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
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      ASIN: 0071363424

      Book Description

      No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg¿s four fast ¿rules¿ to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 120 Days, and 4) Buzz Is Everything. Middleberg then breaks his rules down in detail and expands on them, offering his keen insight into the marketplace of today and tomorrow. Winning PR in the Wired World analyzes how traditional PR has changed¿discussing what¿s new, what works, and what doesn¿t¿and provides insight and advice on how to make offline and online PR work together for effective campaigns. This groundbreaking guide takes a practical look at powerhouse companies that have implemented effective PR campaigns on the Web, including Amazon.com, Britannica.com, Victoria¿s Secret, Nike, and CDNow. Don Middleberg is the chairman and CEO of Middleberg Euro, the fastest-growing public relations agency in the country for the past two years, with offices in New York, San Francisco, and Boston. A leader in public relations and marketing, Middleberg is widely considered to be among the elite communications professionals in digital public relations. A noted author and lecturer, he is coauthor of the groundbreaking Middleberg/Ross Media in Cyberspace Study. Middleberg is regularly called upon for commentary by numberous magazines and newspapers and has appeared on CNBC, C/Net, CNN, and National Public Radio.

      Download Description

      In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool.

      Customer Reviews:

      5 out of 5 stars The Brave New World of Communications.......2002-10-07

      The whole world of advertising, marketing, public relations is in a chaotic state. Old rules just don't apply. Lines, hard cut in the corporate and consumer landscape are blurring and for the first time in a century we find ourselves scrambling to define who we are and what we do.

      I run a firm that provides tactical creative services to the corporate world. Don Middleberg's book makes one thing clear: This is a new millenium for any communications business. Any company that hopes to be heard above the din needs to understand the concepts illustrated in this book.

      "Winning PR in the Wired World" sounds a bell... a wake up call.
      Agile, smart, awake and aware companies can ride the wave or be left behind. Get this book.

      4 out of 5 stars Strong and Engaging.......2002-08-22

      Middleberg's work is about using the Internet to achieve the communication goal of an organization. He hardly stands alone in writing about this area. The real trick to success lays in the techniques discussed and how applicable they are. While they're quite useful, I found Michael Levine's Guerrilla PR: Wired to be more effective.

      That said, Middleberg's work has plenty of useful ideas. Given his reputation, though, I expected far more. It's a good book, but it fell a bit short of my expectations.

      1 out of 5 stars Letdown ... big letdown.......2002-02-27

      I purchased this book because of Don Middleberg's good reputation in the PR field. Put simply, it would be an understatement to say that this book is terrible. Three main reasons for my drawing this conclusion: 1. outdated anecdotes and examples to illustrate ideas, 2. the thrust of the book (i.e., what value you get out of it when finished) is bland and generic at best, and 3. poor writing. Middleberg is definitely a successful PR professional but this book is a stinker for certain - and a big waste of money.

      5 out of 5 stars Outstanding.......2001-12-29

      Don Middleberg has a winning book here. Having done internet pr and developed web sites, he has put into words many of the techinques learned from on-the-job training. Now as a college professor teaching communications, this is a must read for the students as it gives them a background on how the internet has changed the communications landscape.

      5 out of 5 stars One of the best books you could buy..........2001-12-28

      There are so many books now about getting publicity, but this book gives fresh insight about how news travels and the best ways to share your news with the world. There are few books that I buy that I don't end up just skimming. I immediately read this book cover to cover. It's a gem.

      Lorilyn Bailey
      NewsBuzz.com
      Virtual Teams: Reaching Across Space, Time, and Organizations With Technology
      Average customer rating: 5 out of 5 stars
      • A "must-have" for any consultant.
      • Simultaneously Fundamental and Visionary...
      Virtual Teams: Reaching Across Space, Time, and Organizations With Technology
      Jessica Lipnack , and Jeffrey Stamps
      Manufacturer: John Wiley & Sons
      ProductGroup: Book
      Binding: Hardcover

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      1. Virtual Leadership: Secrets From the Round Table for the Multi-Site Manager Virtual Leadership: Secrets From the Round Table for the Multi-Site Manager
      2. Crisp: Virtual Teaming: Breaking the Boundaries of Time and Place (Fifty-Minute Series) Crisp: Virtual Teaming: Breaking the Boundaries of Time and Place (Fifty-Minute Series)
      3. Quick Guide to Interaction Styles and Working Remotely: Strategies for Leading and Working in Virtual Teams Quick Guide to Interaction Styles and Working Remotely: Strategies for Leading and Working in Virtual Teams
      4. Mastering Virtual Teams: Strategies, Tools, and Techniques That Succeed (Jossey Bass Business and Management Series) Mastering Virtual Teams: Strategies, Tools, and Techniques That Succeed (Jossey Bass Business and Management Series)
      5. Working Virtually: Managing People for Successful Virtual Teams and Organizations Working Virtually: Managing People for Successful Virtual Teams and Organizations

      ASIN: 0471165530

      Amazon.com

      Teams have become an increasingly important part of business success. The creation of virtual teams with members geographically scattered but electronically connected has set many companies on fire. Yet for all their power and flexibility, virtual teams face greater obstacles than traditional teams do. Organizational networking experts Jessica Lipnack and Jeffrey Stamps provide the keys to successful virtual teams, showing how to harness their potential while avoiding their many potential pitfalls. The many case studies offered are particularly enlightening as the authors demonstrate the techniques, mechanics, and communications required to build the virtual teams that supercharge an enterprise.

      Customer Reviews:

      5 out of 5 stars A "must-have" for any consultant........1997-09-24

      Whether we choose to embrace technology, it is here to stay. Those who harness and leverage its capabilities will discover exciting new ways to conduct commerce. From entrepreneurial startups to the mega corporations, "Virtual Teams" explores not only how these emerging technologies will affect our daily activities but how our workplaces and social interactions will metamorphose. I highly recommend this book; Lipnack and Stamps are visionaries in field of networking. -- L. Alan Schuetz, President, DVMS, Inc.

      5 out of 5 stars Simultaneously Fundamental and Visionary..........1997-09-10

      "Virtual Teams" was a real treat for both my academic and consulting sensibilities. I have never seen such a thorough work on this topic. It is both fundamental and visionary at the same time.

      In discourse with a fellow business consultant we bantered about the topic of Lipnack and Stamps latest book (of which I had received an advance copy). He said: "Unfortunately, Lipnack and Stamps(L&S) have been 10 years ahead of the curve with their understanding of the importance of networking."

      "But," I replied, "With the book 'Virtual Teams' they offer the world-wide-race-to-the-Internet a well needed moment of reflection-during which they offer PURPOSE to connecting and give virtual teaming DEFINITION and DIRECTION." And the banter continued but we both agreed and got tingles as our chat echoed the truth of their statement:

      "Communication technologies and computer networks-in particular the Internet-are underwriting this moment of pregnant potential." (p 240)

      "You know," I concluded, "It's a good thing they (L&S) were ahead of their time-otherwise we would not have the language to discuss our 'interdependence' symptoms, to test our 'distributed business' hypothesis', and to realize how much responsibilty it is to be 'pregnant' with potential! Really! The capabilities and expectations we have to manage in these Internet days... how exciting, how dangerous! After all, 'net potential, without 'net performance is just predisposed waste, don't you agree?"

      "Yeah, yeah Paula,--yadda, yadda, yadda; 'net, 'net, 'net...enough philosophy-so, should I read the book or not?"

      "Go for it." I replied. "This book is not just an electronic blip about the latest fad of virtual teams- it is a study on careful communication, on planning and developing valuable distributed business relationships...a book to be savored and re-read over time."

      (BTW --Mine is already all dog-eared and worn!)

      Be prepared to THINK DEEP; when you read this book, SIP it SLOWLY and --ENJOY!
      Place to Space: Migrating to Ebusiness Models
      Average customer rating: 4 out of 5 stars
      • smooth transaction, exact product, nice&easy supplier
      • Academia Ahoy
      • Good summary of the state of play
      • If you' ve read one, you' ve read them all....
      • Business Models
      Place to Space: Migrating to Ebusiness Models
      Peter Weill , and Michael Vitale
      Manufacturer: Harvard Business School Press
      ProductGroup: Book
      Binding: Hardcover

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      Similar Items:
      1. Digital Enterprise : How to Reshape Your Business for a Connected World (A Harvard Business Review Book) Digital Enterprise : How to Reshape Your Business for a Connected World (A Harvard Business Review Book)
      2. Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology
      3. Enterprise Architecture As Strategy: Creating a Foundation for Business Execution Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
      4. Digital Capital: Harnessing the Power of Business Webs Digital Capital: Harnessing the Power of Business Webs
      5. The Future of Knowledge: Increasing Prosperity through Value Networks The Future of Knowledge: Increasing Prosperity through Value Networks

      ASIN: 157851245X

      Amazon.com

      Place to Space, by Peter Weill and Michael Vitale, is an accessible entry point for old-economy senior managers who know e-business is in their future but are not quite sure how to best tackle this brave new world. Weill, director of the Center for Information Systems Research at the MIT Sloan School, and Vitale, dean and director of the Australian Graduate School of Management, identify and examine eight "atomic e-business models" (looking into everything from strategic objectives and IT requirements to how money is made) and propose ways these can be adapted to create individualized e-business initiatives in all types of existing firms. "This book," write Weill and Vitale, "focuses on the key challenges facing leaders of successful, established businesses migrating from their traditional marketplace business models to a combination of place and space"--a tag they've adopted for operations both offline and on. Their purpose is to "provide a structured approach to understanding and implementing e-business models" that mix new Net-based strategies including electronic auctions and virtual communities with traditional approaches like direct-to-customer connections and full-service relationships. Incorporating informative case studies, they present a solid primer on ways business can be conducted electronically and clear direction to help in choosing among the proper solutions to various situations. --Howard Rothman

      Book Description

      As the second wave of the e-business revolution plays out, traditional firms-not ephemeral dot-coms-will do the hard work of making e-business both viable and profitable. But while established companies no longer question why they must migrate from traditional marketplace businesses to a combination of offline and online presence, most still struggle with how to do so.

      An indispensable e-business guidebook for established firms in all industries, Place to Space provides a simple but powerful strategic framework for analyzing, choosing, and implementing successful e-business enterprises. Based on several years of research and a detailed study of fifty online initiatives in a variety of traditional firms, authors Peter Weill and Michael R. Vitale describe eight atomic business models that they argue represent the core building blocks of all e-business ventures.

      Using powerful real-world case studies of international companies including Lonely Planet, GE Supply Company, Cisco, Reuters, and others, the authors illustrate each atomic business model-direct-to-customer, full-service provider, whole-of-enterprise/government, intermediary, shared infrastructure, virtual community, value net integrator, and content provider-in practice, and reveal the strategic objectives, sources of revenue, core competencies, critical success factors, and necessary IT infrastructures required for implementation.

      The authors also introduce a new diagnostic tool-the e-business model schematic-and show how leaders can create company-specific schematics that empower them to assess their current business models, identify the atomic e-business models that best suit their organizations, and combine those models to create powerful and customized value propositions for customers.

      The first book to provide a structured, practical approach for traditional firms migrating to the Web, this hands-on book will give leaders in all industries-from CEOs and senior managers to marketing and IT executives-the insight and confidence they need to operate successfully in both place and space.


      Customer Reviews:

      5 out of 5 stars smooth transaction, exact product, nice&easy supplier.......2007-05-14

      exact product at an affordable price w a smooth transaction

      2 out of 5 stars Academia Ahoy.......2002-06-25

      I find this book provides an insightful deconstruction of things past - the B2B/B2C business models of the new economy pre April 2001, but neither provides insight into the realities of todays strategic use of the internet as a business channel/media, nor of lessons learned from past failures.

      More insights from business experience, not academic deconstruction please!

      4 out of 5 stars Good summary of the state of play.......2002-06-17

      I was looking for an e-business book that would be useful for the MBA classes I teach - this fits the bill nicely. Readable, not technical, not overly academic, and not full of the usual e-hype! In fact, tends to a negative outlook. The "atomic business models" are familiar, but it's worthwhile to have them defined with some rigour. Useful mini-case studies and anecdotes.

      2 out of 5 stars If you' ve read one, you' ve read them all...........2002-02-11

      It seems that all books that refer to ecommerce and respective issues are all alike. This is not a bad book. On the contrary, it makes some very interesting points. But it is no breakthrough. It's just a different way of categorizing the different forms of business currently online. The proposed models are undoubtedly interesting and pretty much cover everything. Unless you are new in this area, don't bother.

      4 out of 5 stars Business Models.......2002-01-09

      It has conceptualised the idea of business models into an atomic form and allows these atomic models to either stand alone or be joined together. As e-business evolves, increasingly we see the molecular form.

      Great book to read to get up to speed on business models for e-business.
      International Space Commerce: Building from Scratch
      Average customer rating: 5 out of 5 stars
      • Excellent Analysis of the International Arena of Space Commerce
      International Space Commerce: Building from Scratch
      Roger Handberg
      Manufacturer: University Press of Florida
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business & Investing | Subjects | Books
      AviationAviation | Military | History | Subjects | Books
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      ASIN: 0813029848

      Customer Reviews:

      5 out of 5 stars Excellent Analysis of the International Arena of Space Commerce.......2006-09-19

      This work explores the important issue of commercial space policy; and the relationship of that policy to the international community. This is an important area that has not received the attention that it deserves. By investigating the nexus between politics, economics, and technology Roger Handberg, University of Central Florida, makes an important contribution that is unique, especially with his emphasis on the international aspects of this relationship.

      While this is an area that has not received the attention it deserves, it is becoming more important with every passing day. No longer may we view spaceflight as the purview of NASA, overseeing it for the United States. Instead, it is cooperative, and sometimes competitive, in a business sense of the term. Business comes together for individual projects and divorces when appropriate. At the same time there is still a nationalistic tenor to the effort, as individual nations make decisions about what they will allow and will not allow in international ventures based on a host of prerogatives that are usually decided on the basis of politics and national priorities rather than on business grounds. In the post 9/11 era this is especially significant because space technology has military applications that need to be weighed in any given context. For example, the U.S. International Traffic in Arms Regulations (ITAR) regime has been a significant development in recent years when concerns over technology transfer have come to the fore.

      Roger Handberg approaches this subject in a relatively straightforward and sound narrative fashion, and this seems to work reasonably well overall. While he is a political scientist, and this is a work of political science, he emphasizes an historical approach. His work, accordingly, is essentially descriptive rather than prescriptive.

      "International Space Commerce: Building from Scratch," offers a three part study of international space commerce that is quite useful. In the first part of the book the author explores the origins of a control regime for international space commerce that was created in light of the cold war international prestige agenda of the first decade of the space age. Accordingly, space commerce was always viewed as a subunit of a larger cold war agenda and political barriers to commercial activities always fell prey to those other concerns. In the post-cold war era, as the author shows, there is an enormous set of opportunities for expanding commercial space activities. At the same time, U.S. commercial space policy must move in new directions. As the author states, "one of the subtexts running through this analysis examines the phenomena of the United States belatedly and hesitantly adjusting to an international space commerce environment in which it is clearly no longer the dominant player" (p. 6).

      The author's second part deals with the internationalization of space commerce currently underway and traces how it has gotten to where it is at the beginning of the twenty-first century. In this context the U.S. might not be leading the transformation, in no small part because of the nation's "wedded-ness" to longstanding policies inaugurated in the cold war. Handberg notes that other nations may actually have an advantage in setting up policies conducive to international space commerce because they do not have longstanding policies, and institutions supporting them, that are not easily changed. Such organizations as NASA have a strong voice in shaping any space policy and as an organization it has priorities and positions that oppose commercial activities. The author reports that the commercial space transportation sector in 1999 accounted for $61.3 billion and 500,000 employees, a number that dwarfs NASA and other U.S. government space activities. Clearly, there is a lot of activity underway in space commerce with growth expected in all arenas for the foreseeable future.

      Finally, Handberg explores the extent to which international space commerce may be viewed as an engine for fostering economic change and growth in both the U.S. and elsewhere. Many people in the U.S. government view space commercialization as a great boon that will open the space frontier and end the government "stranglehold" on the sector. Accordingly, some members of Congress and policy leaders in Washington want to reduce the power of the federal government and enhance the opportunity for entrepreneurs to advance the cause of spaceflight. Agencies such as NASA view themselves as under attack by these individuals. There are similar moves afoot in other nations as well. It is, of course, part of a larger "privatization" agenda that seeks to let the "free market" reign.

      These three themes work well and the author carries them off quite capably. Accordingly, this is a quite useful work that will offer insight to all readers. In the interest of full disclosure Roger Handberg is a colleague and friend, but regardless I would rate this a valuable work that explores a topic that is growing in significance.
      The American Grocery Store: The Business Evolution of an Architectural Space (Contributions in American History)
      Average customer rating: Not rated
        The American Grocery Store: The Business Evolution of an Architectural Space (Contributions in American History)
        James M. Mayo
        Manufacturer: Greenwood Press
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
        Hotels, Restaurants, & Retail SpacesHotels, Restaurants, & Retail Spaces | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
        History & CriticismHistory & Criticism | Arts & Photography | Subjects | Books | Criticism | General | Regional | Themes | Women in Art
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        ASIN: 0313265208

        Book Description

        When people think of a grocery store, they have a multitude of images from a neighborhood shop on the corner to the modern-day supermarket. The grocery store has had a rich history, as business conditions have contributed to changes in both its economic and its architectural character. This book provides a history of the grocery store. Beginning with the public markets and general stores of our early cities and the general stores of small towns and hinterlands, this volume traces the evolution of the all-purpose grocery store with the advent of mass distribution, the growth of the supermarket, and the present-day convenience stores, co-ops, warehouse markets, hypermarkets, and wholesale clubs.
        ASTROBUSINESS a Guide to the Commerce and Law of Outer Space
        Average customer rating: Not rated
          ASTROBUSINESS a Guide to the Commerce and Law of Outer Space

          Manufacturer: Praeger Publications
          ProductGroup: Book
          Binding: Paperback
          ASIN: 0681299231

          Books:

          1. History: Fiction or Science? (Chronology, No. 1)
          2. History: Fiction or Science? (Chronology, No. 1)
          3. History: Fiction or Science? (Chronology, No. 1)
          4. History: Fiction or Science? (Chronology, No. 1)
          5. History: Fiction or Science? (Chronology, No. 1)
          6. History: Fiction or Science? (Chronology, No. 1)
          7. History: Fiction or Science? (Chronology, No. 1)
          8. History: Fiction or Science? (Chronology, No. 1)
          9. History: Fiction or Science? (Chronology, No. 1)
          10. History: Fiction or Science? (Chronology, No. 1)

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